my thing is that i want to dress alternatively to match the music i listen to but im way too fuckin lazy so most of the time im in hoodies and baggy sweatpants listening to like exhumed or some shit
My photography work live in the UK for Anita Hlazo and Afrogrunge . As part of NOWGallery Human Stories: A Young South Africa group exhibition. S/O to Anita and the lovely team for bringing this to reality.
@afrogrunge is inspired by the personal experiences of its founder Anita Hlazo. She experienced what it felt like to be a female of colour whom strongly identified with a lifestyle less travelled.
She experimented with her identity by combining her black culture with her interest in the Caucasian-established subculture Grunge within her black community.
Due to the lack of acceptance or understanding of how she expressed herself through clothing, body modification to the genre of music she listened to, she was driven by need to fit in, or at least see individuals like her on the internet, without the using the broad search term ‘alternative black girl’ which resulted in a broad spectrum of subcultures adopted by people of colour and not grunge specifically.
Since it’s conception as a clothing brand, Afrogrunge has worked with musican Moonchild Sanelly, showcased at South African Fashion Week as an emerging creative, recently showing at South African Menswear Fashion Week in collaboration with Redbat Posse, In initiative for women, by women. The brand has been in numerous fashion editorials both locally and internationally.
Join us as we talk to Anita Hlazo_ the Heartbeat behind the Beautiful Brand @afrogrunge . Join us as we talk about everything @afrogrunge , the magic behind the clothing as well as their journey so far.