Kicking Up A $10Billion Sporting Storm! Inside Saudi Arabia’s Plan To Dominate Football’s Premier League, PGA Tour Golf and More
— Image: Kryzsztof Nowak | August 10th, 2023 | Leaders | The Business of Sport
Sports fans have seen plenty of surprises this summer. Carlos Alcaraz won Wimbledon, ending years of domination of tennis by the trio of Novak Djokovic, Roger Federer and Rafael Nadal. In golf the victors of the us Open and Britain’s Open were outsiders who were given odds of winning of 1% or less. On August 6th the all-conquering us women’s football team crashed out of the World Cup after Sweden scored a winning penalty. The ball crossed the goal line by only a few millimetres.
Yet the biggest shock has been off the field, as Saudi Arabia has barged into the sports industry. Pumped up on petrodollars and desperate to reinvent itself under Muhammad bin Salman (mbs), its 37-year-old de facto ruler, it has spent $10bn on players, teams and leagues, upending golf and football. That has upset Western fans, activists and politicians, who see it as “sportswashing” human-rights abuses, and complain about the desecration of the hallowed trophies of sport.
The Economist is no cheerleader for MBS (Oh well! F*** Yourself), but this sports-venting does not bear scrutiny. The West trades widely with Saudi Arabia, the deals will not make its bad human-rights record worse, and it is not clear that the country could or would monopolise and destroy any global sport. In a turbulent world many fans see their teams as a source of pride and stability. But many forget that sport is also a business that is being disrupted. It needs to be open to new capital and fresh ideas.
Sport has long seen investment splurges, whether by media tycoons or Russian oligarchs. Even by those standards the Saudi effort is big. In football it is paying for some of the world’s top players, including Karim Benzema, to play in a revamped domestic league. It controls Newcastle United, an English club, and may bid for the World Cup in 2030. In golf a Saudi-bankrolled tournament is merging with the pga Tour, America’s men’s circuit. The kingdom sponsors Formula 1, has deals in wrestling and boxing and is eyeing winter sports and e-sports.
Do not imagine that this is a modern version of Arab royals buying racehorses that catch their eye. Saudi Arabia’s plan is state-backed and more systematic than that. The kingdom views sport as a way to reinvest oil revenues and catalyse reform at home by creating a bigger services industry and boosting tourism. mbs is a volatile strongman, but he is also overseeing some liberalisation, including of women’s rights. The spread of a globalised, consumerist, sporting culture may help Saudi Arabia shift social norms away from austere religious conservatism.
The Saudi spree mirrors a surge in institutional capital flows into sport. Since early 2020 over $100bn of private-equity cash has been deployed. America’s baseball, basketball, hockey and football leagues contain brands with reliable cashflows (partly because these are self-regulating cartels). Europe’s soccer teams, which may be relegated, are riskier but sometimes undervalued given their big fan bases. Other sovereign buyers are active. Qatar, which hosted last year’s World Cup, has Paris St Germain, a French club, and a stake in the Washington Wizards, a basketball team. Bloomberg reckons 17 of Europe’s top 98 soccer clubs are now backed by sovereigns or institutional capital.
Many of these new investors see digital disruption as an opportunity. Revenues are in jeopardy, as viewers abandon traditional television, and in America “cut the cord” on cable packages that bundle sports. For old media firms this is a nightmare: Disney is looking for an investor to take a stake in espn, its huge, declining sports network. For nimble owners of teams and brands, digital disruption holds the promise of reaching audiences directly, with a more immersive, interactive experience.
Fans often fear change will ruin something that they love. However, sport is not just a competition between players, but also for an audience—and rival forms of entertainment do not stand still. Italy’s Serie A football league is a warning of what happens if reform is too slow. Its revenues are falling, its teams are underperforming and they are mostly lossmaking. European football costs over $7bn a year to run, excluding players’ wages, and does not break even. It can benefit from fresh money.
Besides, disruption can lead to improvements that bring in new fans. England’s Premier League broke off from the rest of the game in 1991 and is now one of the world’s most successful tournaments. India’s Premier League, launched in 2008, drew millions to Indian cricket. Formula 1 has found a younger audience in the Netflix show, “Drive to Survive” and direct-to-consumer streaming. Who knows what will come from Apple’s $2.5bn investment in streaming mls, America’s soccer league; or Qatar’s backing of Padel, a rival to tennis, with 25m players.
The case for disruption, then, is clear. However, Saudi Arabia faces two other objections. The first is that it is a state actor that is not motivated by profits and has vast resources. Sport requires a competitive balance, so if an owner buys all the best players their team can in theory win all the time and the game suffers. This risk needs to be watched. However, despite decades of crazy money, no team has managed to dominate football. Saudi Arabia’s spending on players is worth only 6% of European football’s annual operating costs. Its rebel league shook up golf.
Big Fan
The second objection is Saudi Arabia’s rotten record on human rights (Bullshit & Hypocrisy. West has a worst records of human rights as compare to Saudi Arabia), including the murder of Jamal Khashoggi (He was a Washington’s Puppet and a traitor who spewed filth against Saudi Arabia), a journalist (He was a Yellow Journalist). Foes of the West like Russia (Not true and big fat lie. What a Hypocrisy?) face sanctions (Nothing happened to Russia. Still alive and very much thriving. Read UN report.), which include sport. Yet the kingdom is not in this category. America and Europe did $140bn of trade with Saudi Arabia in 2022, including in oil and weapons—both more strategically sensitive than putting. And although some club owners gain influence, controlling sports assets does not seem to blind the Western public or their governments. Even Roman Abramovich, an oligarch who bought Chelsea to court Britain’s elite, has not escaped sanctions. As Qatar found with gay and labour rights (Qatar is a sovereign country and they have their own laws and regulations. That’s why they didn’t give a fuck to the World’s hypocrites. They managed the World’s elite event very successfully. Critics needs an immediate Psychiatric evaluation, tons of pills and a long bed rest not to wake-up again.) in the 2022 World Cup, sponsorship can sometimes bring more scrutiny.
An ever-expanding list of activities are restricted around the world on grounds of national security, well-being or morality: think of semiconductors, social media, and energy and arms. Adding sport to the list is an own goal. ■
— This Article appeared in the Leaders Section of the print edition under the headline "Kicking up a Storm"
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HOW YOU GET THE GIRL | CL16
— 02. THE MEDDLING
PREV. PART | NEXT PART — [ SERIES MASTERLIST ]
summary: in which charles has an embarrassing crush on alex's childhood best friend and everyone meddles.
content warnings: faceclaim is taylor hill but you can picture her as you’d like! some cursing and for the sake of the smau imola was not canceled.
note: thank you sm for the love you showed the first part! once again if you see some mistakes please know that english is not my first language and i noticed them once everything was finished. if you want to be added to the taglist, just let me know! ♡
INSTAGRAM STORIES
MAY 14, 2023.
TWITTER
INSTAGRAM POST
📍 ROMA, ITALY
Liked by yourusername, lilymhe and 432,503 others
alex_albon Don’t believe anything they say, I won ⛳️
view all 3,799 comments
lilymhe i’m not gonna say anything. 🤐
user35 so it is true. they were with charles and Y/N
user36 We don’t know that
user37 someone working there confirmed it
charles_leclerc mate you fell like three times
user38 WE GOT THE CONFIRMATION
user39 omg this makes it real
user40 BUT WAS Y/N ACTUALLY THERE
user41 not his entire comment section filled with charles and Y/N fans 🙄🙄🙄
user42 PARENTS
yourusername shut up you know i won
user43 OH MY GOD OH MY GODDDD
user44 i cant believe it i’m having a crisis over this
user45 context pls
user46 everyone’s saying they were in a double date and apparently this is the confirmation.
pierregasly thanks for (not) inviting me!!!
📍 ROMA, ITALY
Liked by charles_leclerc, zendaya and 756,223 others
yourusername i won. i have witnesses.
view all 2,498 comments
alex_albon keep saying that 🥱
yourusername SHUT UP
user47 not a single pic of charles and her together but we know they were together
user48 feeding us crumbs
user49 she looks so pretty
zendaya tom keeps saying we need to play golf when you’re back in london.
yourusername tell him i’m gonna kick his ass
landonorris you should play with people that actually knows how to play: ME
lilymhe SORRY?
yourusername dw lils, i have your back
user50 i love how she’s befriending everyone
user51 thanks to alex
user52 and your point is?
user51 she’s using him for his fame
user53 LOOOOOOL
pierregasly thanks for (not) inviting me!!!
user54 what’s more hilarious to me than this whole “double date” discourse are pierre comments on both alex and Y/N posts because they did not invite him.
Y/N & ALEX’S iMESSAGE
THURSDAY MAY 18, 2023 — PRESS CONFERENCE
charles is sitting next to lando and max, pierre next to him as alex stands in front of them. he’s aware they’re talking about what they’re expecting from this weekend, but he can’t seem to focus on what they are actually saying, only picking up pieces of the conversation. he’s too focused on his phone, the message thread he has with Y/N staring back at him. the last text he has from her is just a simple ‘cool’ after he was trying to play it cool.
“what you doing, charlie?” max asks, playfully poking him in the ribs. he immediately locks his phone, raising his head only to find that everyone is looking at him already.
“i know what he’s doing.” lando wiggles his eyebrows and charles wonders if he really needs his fingers to race. “you screwed up.”
charles knows he screwed up, and definitely doesn’t need lando reminding him the awful mistake he made for just trying not to sound too intense because, of course, he’s made that mistake in the past. and every girl he’s had something with always said the same: ‘you’re too much, charles’, ‘you’re taking things too fast, we should take a break.’ so ever since the last girl he dated, once again, said the same thing, charles promised himself he would not be that guy.
“hey,” alex has this look of pity in his eyes that he doesn’t like, not even one bit. “maybe we could do something to help you.”
“i don’t need your help.” charles’ tone is too sharp and abrupt it’s makes him feel a little bad for talking to his friends like that. but just a little.
“look, you like her, right?” pierre chimes in, but doesn’t wait for an answer. “alex is his best friend, if you want a chance with her, he’s the only one who can help you right now.”
but why does he wanna help him?
alex must see the question written all over his face because he says, “she’s dated a few assholes in the past and i really want something good for her. i trust you, charles.” he tries to look serious which only makes charles laugh. “besides, i have the perfect idea.”
ALEX’S iMESSAGE — MAY 18, 2023
INSTAGRAM POST
📍 VENICE, ITALY — MAY 19, 2023
Liked by scottyjames31, lance_stroll and 976,665 others
yourusername a few days ago i had the pleasure to celebrate two of my favorite people, Chloe and Scotty James. and spent two wonderful days filled with love and joy in the beautiful venice! so happy for you both. 👩🏼❤️👨🏼🩷
i wish i could stay here forever, but back to reality for now. :(
view all 7,455 comments
user55 i didn’t know she’s friends with the strolls
lance_stroll I have very embarrassing videos of you, just remember that 🍾
user56 why lance and Y/N look kinda good together
user57 That’s exactly what I was thinking. They would look pretty good as a couple
user58 he has a girlfriend
user59 and Y/N is probably dating charles
user57 only rumors
user60 back to reality? she’s not gonna be in the paddock this weekend?
user61 why would she? nobody wants her there
user62 i thought she was in italy for the gp
user63 just a coincidence
user62 still hoping she’ll be there
francisca.cgomes I’m gonna need to borrow that beautiful dress! ❤️
user63 she really knows everyone now
user64 literally. she was just one time at a race and befriended everyone
user65 i feel like we’re missing something
Y/N’s iMESSAGE
SATURDAY MAY 20, 2023 — THE MISSION 007 DINNER
the second you see a head of brown hair standing at the door, you want to walk over to where alex is sitting and smash his head on the table. you made sure before arriving to the restaurant that charles was not gonna be there tonight, even lando told you he was busy with some ferrari event. obviously, both lied to you.
“hey, charles!” george, who’s standing next to you, his girlfriend carmen at your other side, waves at him. and for the first time since that fateful dinner a few days ago, you make eye contact with his bright brown eyes.
butterflies break free inside your belly, even when you try to repress everything he makes you feel.
you’ve known charles for no more than ten days but it really feels like you’ve known each other your whole life. everything is so easy with him, you can’t remember when was the last time you felt this way, if it ever happened.
you thought everything was going well between you two and, for a minute, you let yourself believe he could like you. but then he gave you the cold shoulder and everything came crashing down.
and that’s your problem. you always feel so much in so little time that when things don’t go the way you’d like, everything hurts twice as hard.
there’s no one to blame but you.
“hey,” is it possible to like the sound of his voice so much that you feel your knees going weak?
“you’re the last one to arrive. here,” george shares a look with his girlfriend that you don’t really know how to read, and both move aside. “you’re sitting here tonight. we’ll go find our seats.”
you want the earth to swallow you. you want to be in a plane far away from here because the seat george is pointing at it’s right next to yours.
before you can open your mouth to say something, the couple slips away. and suddenly it feels like you and charles are the only ones in the room.
no one says a word for what feels like hours. you’re actually trying to find a excuse to leave when charles sighs, defeated.
“i’m sorry.” his voice is almost a whisper, something only for you to hear. “i acted like an idiot.”
“yeah,” you agree because you don’t know what else to say. he did act like an idiot, ignoring you for days, not answering your texts even when you asked him if something was wrong.
“i can explain if you’d let me.”
his brown eyes bore into yours, so soft and sincere your heart skips a beat. and even if you want to say no, your whole body begs you to accept.
“let’s eat first and enjoy the evening,” his face lights up like a kid on christmas day. “then i’ll let you buy me dessert and we can talk.”
TWITTER — SUNDAY MAY 21, 2023
TAGLIST (bold means i couldn’t tag you) — @leclerc16s. @willowpains. @berrnuu. @minkyungseokie. @sassyheroneckgiant. @scott-mccall-could-lift-mjolnir. @nessacarty1. @a1leexxa. @storminacloud. @lovstappen.
note: i hope you liked it. i’m sorry if i forgot to tag you! please let me know what you think, likes and reblogs are greatly appreciated. <3
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