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metiresearchinfo · 2 years
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Asia-Pacific EV Battery Market by Type (Li-ion, Ni-MH, SLA, Ultracapacitors, Solid-state Batteries), Capacity (<50 kWh, 51-100 kWh, 101-300 kWh, >300 kWh), Bonding Type (Wire, Laser), Form, Application, End User, and Country - Forecast to 2029
The Asia-Pacific EV Battery Market is expected to reach a value of $120.9 billion by 2029, at a CAGR of 23.3% during the forecast period 2022–2029. The increasing adoption of EVs in emerging economies, growing investments by leading automotive OEMs to set up battery manufacturing facilities in the region, and rising government initiatives to support EV and EV battery manufacturing in the region are some of the major factors driving the growth of this market. The growing deployment of battery-as-a-service provides significant growth opportunities for players operating in this market.
The Impact of COVID-19 on the Asia-Pacific EV Batteries Market
The COVID-19 pandemic has severely impacted several sectors, including the automotive sector, with major manufacturers temporarily shutting down their operations or operating with limited capacities in accordance with the directives issued by their respective governments. The energy materials and renewable generation and conversion industry are no exception, including battery-powered electric vehicles, grid storage, and personal electronic devices. These factors caused a severe decline in overall electric vehicle sales, which directly affected the sales of EV batteries.
The electric vehicle batteries market in Asia-Pacific was severely affected as developing countries in the Asia-Pacific region witnessed a sharp decline in their economy due to low consumer demands, disrupted supply chain of batteries and other materials, and increased prices for essential commodities. The adoption of EVs also decreased significantly, thereby affecting the EV batteries market.
In addition, various automotive OEMs halted their plans due to the pandemic. For instance, LG Chem halted its lithium-ion battery project in India as the auto sector struggled amidst the ongoing COVID-19 pandemic. Also, in April 2020, Ford Motor Co. and Plymouth-based electric vehicle startup Rivian Automotive LLC canceled their plans to develop a new electric vehicle for the Lincoln luxury brand due to the COVID-19 outbreak.
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Increasing Adoption of EVs In Emerging Economies
EVs have witnessed rapid evolution due to the ongoing developments in the automotive sector. The rising consumer preference for shared mobility, growing adoption of mobility-as-a-service (MaaS), declining costs of high-capacity batteries, and significant investments by EV manufacturers are fueling the adoption of electric mobility in emerging economies.
Supportive government incentives in the form of tax reductions and grants for residential and commercial infrastructure are encouraging the adoption of electric mobility. These developments are expected to support the growth of EVs across the globe in the coming years. China’s EV market is growing significantly with extensive government support and expansion in charging infrastructures. In 2020, China recorded sales of 1.3 million EVs, attributing to an increase in the adoption of the Tesla Model 3 and the Hongguang Mini. Increasing government efforts to push EV sales to 25% of the car sales by 2025 has driven this market’s growth considerably in China. To achieve the set target, the government had extended the tax exemptions for purchasing an EV by 2023.
Similarly, South Korea is a growing automobile market and a leading country in Asia-Pacific. The sales of electric and hybrid vehicles in South Korea reached 17,992 units in January 2021, and exports reached 32,053 units. The country's electric and hybrid vehicle exports reached a record-high of 276,000 units in 2020. Moreover, automotive OEMs are increasingly launching new EVs in the market. For instance, Tesla launched the Model–Y and updated Tesla Model 3 in 2021. Additionally, Tesla Korea announced plans to establish supercharger stations in 27 locations across the country and eight maintenance centers nationwide. In 2021, Hyundai launched its Ioniq 5 midsize electric crossover with a maximum driving range of about 480 km (298 miles).
Growing investments by leading investors worldwide in the Indian EV market are anticipated as opportunities for this market's stakeholders. In 2019, India's EV start-ups' investment soared to $406 million from $20 million in 2017. Ola Electric raised around $300 million of that investment leading the company to establish its mark in the Indian EV market. Also, the company has partnered with numerous battery manufacturers and OEMs to work in accordance with the automotive industry and create seamless solutions for EV operations. These developments are expected to support the growth of EVs across the globe in the coming years, which will boost the demand for electric batteries in the market.
Key Findings in the Asia-Pacific EV Batteries Market Study :
The Solid-state Battery Segment Projected to Grow at Fastest Rate Once Commercialized
Based on type, the solid-state battery segment is expected to grow faster once it gets commercialized. As per Meticulous Research Analysis, the commercialization of solid-state batteries is expected to occur from 2025. A solid-state battery has a higher energy density than a Li-ion battery that uses liquid electrolyte solution. The solid electrolyte used in a solid-state battery provides increased safety due to its non-volatile and non-flammable components, in contrast to the liquid electrolytes found in lithium-ion batteries. A solid-state battery also effectively increases the energy density per unit area as compared to lithium-ion batteries. Due to such properties, a solid-state battery pack has a higher capacity than a lithium-ion battery of the same size.
The 101kWh to 300kwh Segment Projected to Grow at Highest CAGR During Forecast Period
The 101kWh to 300kWh segment is expected to grow at the highest CAGR during the forecast period. The high growth rate of this segment is mainly because 101kWh to 300kWh power capacity batteries are widely used in medium EVs such as light commercial vehicles and utility vehicles.
The adoption of EVs is increasing due to the rise in fuel prices and government initiatives to lower fleet emissions of logistics and public transportation. Also, the increasing launch of new EVs by automotive OEMs for electrification of logistics and public transport fleets and increasing adoption of electric vehicles by e-commerce companies such as Amazon and UPS are expected to support the growth of the market during the forecast period.
The Laser Bonding Segment to Grow at Significant Pace During Forecast Period
Based on bonding type, the laser bonding segment is expected to grow at the highest CAGR during the forecast period. The high market growth of this segment is mainly attributed to the numerous advantages of laser-welded bonds, such as its ability to withstand higher currents, offer narrow welds, high welding speed, and low heat level, which is important for battery tab welding since the chemicals within the batteries are heat-sensitive. Laser welding is a reliable technology to connect battery cells and achieve fast, automated, precise production of battery pack conductive joints. Lasers also offer the advantages of precision and non-contact welding, which can be adapted to fit small areas with low accessibility using a concentrated heat source.
The Pouch Segment to Grow at Significant Pace During Forecast Period
Based on form, the pouch segment is expected to grow at the highest CAGR during the forecast period. The high market growth of this segment is attributed to its higher energy density compared to the same weight of prismatic cells, more safety performance, and lower internal resistance. A pouch cell’s energy storage capacity is much greater in a given physical space than cylindrical cells. Leading automotive and battery OEMs are investing in pouch cell formats for powering their upcoming EVs. For instance, in April 2020, General Motors and LG Energy Solution announced a joint venture to supply large-format pouch cells for GM’s Ultium battery strategy to power the upcoming GMC Hummer EV models and a Chevrolet Silverado EV in 2023.
Light Commercial Vehicle Segment Projected to Grow at Highest CAGR During Forecast Period
Based on application, the light commercial vehicle segment is expected to grow at the highest CAGR during the forecast period. The high growth rate of this segment during the forecast period is attributed to the increasing shift of retail MNCs and transport fleet operators to electric light commercial vehicles, growing awareness regarding the role of electric vehicles in reducing emissions, increase in demand for electric vehicles to reduce fleet emissions, and stringent government rules and regulations towards vehicle emissions. The mass production of batteries and the attractive tax incentives offered by governments have further brought down vehicle costs, making electric light commercial vehicles much more cost-effective.
Battery Swapping Stations Segment Projected to Grow at Highest CAGR During Forecast Period
Based on end user, the battery swapping stations segment is expected to grow at the highest CAGR during the forecast period. The high growth rate of this segment is attributed to the benefits offered by battery swapping services, such as reduction of EV acquisition costs and increased battery lifespan. The increase in battery swapping services by various automotive start-up companies also contributes to the market growth of this segment. Also, other mobility stakeholders such as oil refining companies are partnering with e-mobility start-ups to set up battery swapping stations, which is expected to significantly boost the market growth of this segment.
Thailand to Be the Fastest-growing Regional Market
China is expected to account for the largest share of the APAC EV battery market in 2021, followed by Japan, South Korea, and Thailand. However, Thailand is expected to witness the fastest market growth during the forecast period, followed by Indonesia. The major factor attributed to Thailand’s high market growth rate is the growing production of EV batteries through manufacturing plants operated by SAIC, Honda, Toyota, and Mercedes.
Indonesia is also expected to witness significant market growth during the forecast period. The factors attributed to the high market growth in this country are the availability of raw availability needed for EV batteries production and growing company initiatives for the development of EV batteries.
Key Players
The report includes a competitive landscape based on an extensive assessment of the key strategies adopted by the leading market participants in the APAC electric vehicle battery market over the last four years. The key players profiled in the Asia-Pacific EV batteries market are SK Innovations Co., Ltd. ( South Korea), LG Chem, Ltd (South Korea), Farasis Energy (GanZhou) Co., Ltd. (China), SVOLT Energy Technology Co., Ltd. (China), BYD Company Limited (China), Samsung SDI Co., Ltd. (South Korea), GS Yuasa International Ltd. (Japan), Vehicle Energy Japan Inc. (Japan), Contemporary Amperex Technology Co. Limited (CATL) (China), A123 Systems, LLC (China), Exide Industries Ltd. (India), Primearth EV Energy Co., Ltd. (Japan), and E-One Moli Energy Corp. (Taiwan).
Scope of the Report
Asia-Pacific EV Battery Market, by Type
Lithium-ion Batteries
Sealed Lead Acid Batteries
Nickel-Metal Hydride Batteries
Ultracapacitors
Solid-State Batteries
Other Batteries
Asia-Pacific EV Battery Market, by Capacity
Less Than 50 kWh
51 kWh to 100 kWh
101 kWh to 300 kWh
More Than 300 kWh
Asia-Pacific EV Battery Market, by Bonding Type
Wire Bonding
Laser Bonding
Asia-Pacific EV Battery Market, by Form
Prismatic
Cylindrical
Pouch
Asia-Pacific EV Battery Market, by Application
Electric Cars
Light Commercial Vehicles
Heavy Commercial Vehicles
E-scooters & Motorcycles
E-bikes
Battery Electric Vehicles
Plug-in Hybrid Electric Vehicles
Pure Hybrid Electric Vehicles
Lithium-ion Batteries
Nickel-Metal Hydride Batteries
Ultracapacitors
Solid-state Batteries
Other Batteries
Lithium-ion Batteries
Ultracapacitors
Solid-State Batteries
Other Batteries
Lithium-ion Batteries
Nickel-Metal Hydride Batteries
Ultracapacitors
Solid-State Batteries
Other Batteries
Asia-Pacific EV Battery Market, by End User
Electric Vehicle OEMs
Battery Swapping Stations
Asia-Pacific EV Battery Market, by Country
China
Japan
South Korea
Thailand
Indonesia
India
Taiwan
Philippines
Malaysia
Singapore
Australia
New Zealand
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tedllasso · 4 years
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All the Hyundai gifsets I made and had to make private because of Hyundai’s witch hunt are now available again here. I will also reblog them now.
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componentplanet · 4 years
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Postponed Detroit Auto Show Now Canceled, With Future in Doubt
It’s been a tough week for Detroit, with the president yapping at US automakers to produce ventilators, shields, and masks faster. Now the date-shifted North American International Auto Show is kaput for 2020. Last held in January 2019 and slated this year for June 2020, the show organizers called it off when it became likely the downtown convention center, TCF Arena, would be requisitioned for use as a FEMA field hospital to support hospitals overtaxed treating coronavirus patients over the summer.
The show has now been reset for June 2021 as a convention-center auto show, plus rites-of-spring outdoor events along the Detroit River.
Detroit’s convention center, Cobo Hall, in 2018, now called TCF Center, after the frozen yogurt company. Sorry, we meant bank. TCF has 300 branches, about 10 times as many as TCBY has flavors.
Auto Shows in Free-Fall Before the Pandemic
It has been a tough year and a half for auto shows. How tough?
Detroit, the North American International Auto Show, was most recently held in January 2018. Where it’s cold and snows. A couple of times in the past two decades, auto execs and press people were stranded in Detroit because Detroit Metro Airport was snowed in. Journos had nothing to do … except write snarky articles. The show was reset for June 2020, a 17-month gap, and now it’s off until 2021.
It is obvious so let’s say it explicitly: The #IAA2019 is a huge fail. It’s just a sad shadow of what it used to be. There will not be an #IAA2021. End of story. KTN
— Karl-Thomas Neumann (@KT_Neumann) September 11, 2019
The world’s most important show, Frankfurt (IAA), saw attendance fall at the odd-years-only  September 2019 show from 931,700 in 2015 to 810,000 in 2017 to just 561,000. Opel board member Karl-Thomas Neumann called it a “huge fail.” (Isn’t it nice when businessmen speak their minds, even if it annoys the Frankfurt Convention Bureau?) Sponsors put the 2021 show’s location out for bid. The commercial vehicles show continues in Hannover in September 2020. For the auto show, Munich won over Berlin, Hamburg, and three others for the next show in the fall of 2021.
The Los Angeles Auto Show went off in November 2019 and generally did well, in part because of its heavy emphasis on alternative-energy vehicles. Also, LA is a nice place for auto execs and the media to be heading into winter. LA is the de facto auto capital of the Americas because of design and tech centers in SoCal and Silicon Valley, plus the number of international automakers with US headquarters there. Unlike in Detroit, there’s no hometown bias in the media coverage. LA took on a life of its own when it gave up its early January date in 2006 for November/December. For now, the 2020 show is still on, Nov. 18-29. LA’s biggest problem is the convention center is small and cut into two halls that are a five-minute walk apart.
The Chicago Auto Show, the fourth of the three major US auto shows, went off Feb. 13-21, 2020 and was the last major or mid-major auto show to be held. For impact, Chicago ranks just behind the three international US shows – Detroit, New York, LA – but is the envy of the others for the best show facility, McCormick Place. It’s the one US site that can handle a million visitors. Should that many people show up for an auto exposition in the near future.
The Geneva International Motor Show (GIMS) was slated for March 2-15, just as the expanse of the coronavirus epidemic in China became evident. Automakers had been pulling their top execs back from the show, and days before the Swiss government banned gatherings of more than 1,000 people, which ended the show. Geneva is considered one of the Big Five auto shows of the world – Frankfurt, Geneva, Detroit, Paris, Tokyo – but its attendance slipped in previous years. Non-participants included Cadillac, Ford, Jaguar, Lamborghini, Land Rover, Mitsubishi, Nissan, Peugeot, Citroen, Opel, Vauxhall, Subaru, Tata, Tesla, and Volvo. But the show went on, online: Virtually every automaker with a major introduction live-streamed the rollout from headquarters.
The New York International Auto Show (NYIAS), scheduled every year starting the Wednesday before Easter (April 8) and running a week and a half, postponed the show to one of the least desirable times of the year, the week and a half leading up to Labor Day weekend. Press days are Aug. 26-27, with public days through Sept. 6. Greater New York is one of three sales hotspots for luxury cars along with SoCal and Miami, but Audi, BMW, and Mercedes-Benz said they’ll skip the show.
The Paris Motor Show, Oct. 1-11, just announced the main part of the show has been canceled. For now, off-site events are planned: Movin’On and Smart City.
The Tokyo Motor Show, Oct. 22-Nov. 2, has made no announcement of plans for this year.
Happier days: Steve McQueen’s exuberant granddaughter Molly McQueen, in 2018 at the rollout of the new Ford Bullitt Mustang, done in the same Dark Highland Green as in the 1968 movie.
Detroit’s Tough-Luck Story Gets Tougher
Detroit 2018 press days: Selfies against the Detroit River next to Cobo Hall with (we’re not sure) clouds reflected in the water. Or ice floes.
It has been a difficult week for the auto show, Michigan-based automakers, and the state’s economy. Detroit will now be going almost two and a half years between shows. More than any other city and show, the automakers and auto dealers have used NAIAS to remind themselves of past glory: when US automakers sold half the cars in the US and when GM alone sold half the cars (1962).
Even as market share shifted away from the Big Three – GM, Ford, and the Chrysler-Ram-Dodge part of FCA – Michigan remains the auto engineering capital of the Americas. When the automakers shed employees in the past 20 years, many of them went to work for big US suppliers such as Magna or Lear, or international suppliers with big presences: Bosch, Denso, Continental, ZF, Aisin, Hyundai and the like. At the same time, the era of Rust Belt assembly line jobs paying $30 an hour is gone and will never come back. Manufacturing growth, with factory workers making $15-$20 an hour to start, is in the new south: the Carolinas, Georgia Alabama, Mississippi, and Texas. Plus Tesla in California using a former Toyota/GM plant to build a small-scale EV company in one with the largest market value outside Toyota.
A GM technician setting up and testing machinery to produce Level 1 face masks in Warren, Michigan. GM will ramp to 50,000 masks per day within two weeks, and later to 100,000 if there’s need. (Probably will be.)
Meanwhile, POTUS Blasts GM
This should have been a good-news story week about automakers pitching in to help fight coronavirus (as have many industries). Ford, GM, and Chrysler (FCA) are recalling employees to build masks, face shields, and even respirators. At the same time, the White House has been praising and then criticizing the automakers for not being in production already.
Friday President Trump castigated GM and CEO Mary Barra for slow-walking production plans to build ventilators. This was the event where the president said both “General Motors” and “General Electric” in the same extended sentence and described the federal relief package as “$2.2 billion …. $2.2 trillion.” GE does make ventilators through its healthcare unit. GM is partnering with Ventec Life Systems. Insiders at GM and Ventec said the past week was not GM stalling, but cutting red tape and expediting parts ordering, finding the best-skilled workers, and getting plants ready. According to a story in Tuesday’s New York Times:
President Trump on Friday accused G.M. and its chief executive, Mary T. Barra, of dragging their feet on the project and directed his administration to force the company to make ventilators under a 1950s law. But accounts from five people with knowledge of the automaker’s plans depict an attempt by G.M. and its partner, Ventec Life Systems, a small maker of ventilators, to accelerate production of the devices.
With deaths surging as cases snowball, the two companies have moved urgently to find parts, place orders and deploy workers, the people said. Tasks that normally would take weeks or months have been completed in days. The companies expect production to begin in three weeks and the first ventilators to ship before the end of April.
Why automakers? They have big assembly lines that are the opposite of clean rooms. But they also have smaller, cleaner prototype rooms and rapid-development assembly areas that can, and will be, repurposed. One of the things automakers do well is source parts from third parties.
In the making of a car, we’re almost a century removed from the Ford River Rouge plant, where freighters docked at the 900-acre factory with iron ore and a finished Model A came out the other end. Instead, an automaker may produce the highest-value items itself, typically engines, and outsource tires, wheels, transmissions, infotainment, and driver-assist electronics, sometimes even body panels.
I always treated the Chinese Virus very seriously, and have done a very good job from the beginning, including my very early decision to close the “borders” from China – against the wishes of almost all. Many lives were saved. The Fake News new narrative is disgraceful & false!
— Donald J. Trump (@realDonaldTrump) March 18, 2020
Some outside the administration allege that the executive branch is pressing GM, and many others, to light a fire now in order to make up for lost time responding in January. Multiple reports say the CDC and national security advisors in January described the coronavirus as out of control and on the way to being a pandemic – an epidemic that reaches much of the world.
Regardless, protective equipment and ventilators will begin flowing soon from automaker factories and other sources. At the same time, doctors, nurses, and hospital staff are stuck reusing old masks or creating makeshift protection until the so-called “arsenal of health” starts flowing. And with no end in sight for people suffering from Covid-19, there won’t be many auto shows, large or small, in the near future.
Now read:
Covid-19 ‘Arsenal of Health’: Automakers Are Building Ventilators, Masks
Top Cars of the 2020 Geneva Motor Show That Never Was 
5 Lessons From the Death of Frankfurt Motor Show 
from ExtremeTechExtremeTech https://www.extremetech.com/extreme/308522-postponed-detroit-auto-show-now-canceled-with-future-in-doubt from Blogger http://componentplanet.blogspot.com/2020/03/postponed-detroit-auto-show-now.html
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bracaza · 4 years
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Hyundai releases trailer for star-studded Super Bowl 2020 TV ad: Chris Evans, John Krasinski, Rachel Dratch and David Ortiz
Following reports that Kia Motors will be securing a TV commercial spot during the Super Bowl LIV, its affiliate company, Hyundai Motor, has released its official trailer for its TV ad during the Big Game. This year's Hyundai Super Bowl commercial will star Chris Evans, John Krasinski, Saturday Night Live star Rachel Dratch and Boston Red Sox legend David Ortiz. It will premiere ahead of the Super Bowl on Monday, January 27 from 9-10 p.m. ET/PT during the Super Bowl Greatest Commercials 2020 special on the CBS Television Network. Hyundai will be spending big for a 60-second comedic ad that is Boston-themed. It will run in the first quarter of the game on February 2 and it will be aired on FOX. It will showcase the all-new 2020 Sonata, Hyundai’s longest-standing and most successful model. Chris Evans and John Krasinski will be headlining the cast of the commercial, while Bryan Buckley, the award-winning director of over 60 Super Bowl commercials, will direct the new Hyundai commercial. Commercial production company Hungry Man will be producing Hyundai's Super Bowl TV spot, while INNOCEAN USA is behind Hyundai's 2020 Super Bowl marketing campaign. To mark the start of the Super Bowl season, Hyundai has released a trailer for its Super Bowl ad where Rachel Dratch acts as a dialect coach to refine David Ortiz’s Boston accent. Watch it here:      The 2020 Super Bowl, or Super Bowl LIV, will be taking place on Sunday, February 2 at Hard Rock Stadium in Miami Gardens, Florida. It will be aired on FOX. As the biggest game of the year nears, expect to see all the most inspiring, hilarious and exciting TV commercials from the biggest companies who seek to get their message out to a massive audience. For this year’s Super Bowl, the very first to announce that they are coming back with a new ad is Avocados From Mexico. Earlier, Facebook also seemingly confirmed speculations about its very first Super Bowl ad after the star of its commercial, Sylvester Stallone, dropped hints on social media. Luxury carmaker Porsche has also confirmed that it is releasing its first Super Bowl ad in 23 years, featuring the electric Taycan. As with previous years, we cover all the most popular Super Bowl commercials. Find out which companies are spending millions of dollars to advertise during the Big Game and watch teasers and the full Super Bowl 2020 ads as they become available on our official Super Bowl News Hub. How to watch the Taycan Super Bowl 2020 ad? Check the I4U News Super Bowl 2020 site for teasers and the full released Porsche Super Bowl 2020 ad. Check out all the best TV deals for your viewing pleasure ahead of the Super Bowl. http://dlvr.it/RN1LLS
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rickhorrow · 5 years
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15 + 5 + 5 To Watch : 12219
The field is now set for Super Bowl LIII in Atlanta, with the perennial New England Patriots facing the up and coming Los Angeles Rams, and the average rate for a 30-second ad in the Super Bowl game increased by 96% during the past decade, reaching $5.24 million in 2018. According to Kantar Media analyses, during that same period, average primetime ad rates fell by 12%. In 2018, marketers spent $408 million for in-game messages. If you add in pre-and post-game spots, the total investment hits $482 million. The 2017 Super Bowl holds the records for in-game ad spending ($419 million) and total ad spending ($534 million) due to an overtime period. So far, sales for Super Bowl LIII hospitality packages are up about 17% from last season's event in Minnesota, according to On Location Experiences. And interestingly, the year-over-year increase in female fans purchasing NFL tickets from 2017 to 2018 is 61%, according to research from league ticketing partner Ticketmaster. While the Rams, playing in America’s second-biggest media market, will no doubt add many thousands of eyeballs and dollars to the mix, seeing the Patriots in the Super Bowl for the fourth time in five years and Patriots quarterback Tom Brady making his ninth appearance in the Big Game is downright nauseating to millions of NFL fans.
For a variety of reasons, there appears to be a dearth of celebrities appearing in Super Bowl ads so far this year, according to AdAge. Last year, 56 celebrities appeared in Super Bowl ads, up from 43 the year prior, according to E-Poll Market Research. Last Monday, Hyundai stayed firm on the celebrity bandwagon when it revealed that Jason Bateman will star in its first quarter spot. The 60-second commercial will use humor to promote its auto warranty program. Other celebrities confirmed to appear in Super Bowl LIII ads so far include Luke Wilson for Colgate and Peter Hermann reprising his role as "The Professional" for Persil ProClean. It remains to be seen if the controversy surrounding how the NFL handled players protesting racial injustice by taking a knee during the National Anthem is affecting celebrities' decision to appear in Super Bowl ads. While Amy Schumer and Rihanna have both said that they would boycott the Super Bowl in support of Colin Kaepernick, many other brands continue to take the “regular Joe” route for Super Bowl spots, opting to spend their advertising dollars on real people promoting real products with humor, poignancy, or both.
More brands are "tangling with political and social issues in their advertising campaigns.” However, most Americans “would rather they don't try the same thing during the Super Bowl," according to the Wall Street Journal. Viewers are "likely to get what they want." The WSJ poll shows two-thirds of consumers "call the Super Bowl an inappropriate place for advertisers to make political statements." Baby boomers in the poll "disapproved of political Super Bowl advertisements more, at 77%, than younger cohorts such as millennials (55%) and Generation Z (43%)." Only 35% of Generation Z respondents "called political Super Bowl ads 'very' or 'somewhat' appropriate." The Super Bowl has "featured political ads before, most notably" in Super Bowl LI, which "took place soon after President Trump's inauguration." A year later, Super Bowl LII was "less overtly political, but still included” a Coca-Cola ad promoting unity, a T-Mobile USA Inc. diversity theme, and a Dodge Ram Trucks spot using audio of a Martin Luther King Jr. speech in an ad that promoted public service. Marketers have not "shown any inclination to charge into hard-core politics or social controversies" during Super Bowl LIII. However, with the country as divided as it is, themes imploring diversity, unity, and inclusion will no doubt make their way into the February 3 broadcast.
In its eighth consecutive installment, The POWER 100, Horrow Sports Ventures’ proprietary annual ranking of the most powerful athletes in sports, uses a complex statistical model to accurately compare performance and influence through on-field (50%) and off-field (50%) attributes. Athletes are then ranked based on POWER to find the TOP 100. Among interesting results: Serena Williams is not ranked for the first time ever. Her performance slowed after taking some time to start a family, and some controversial moments may have hurt her brand. Expect a strong bounce back once she’s back on schedule. Tom Brady (14), in the cusp of playing in yet another Super Bowl, has hit his highest ranking in recent memory, a nearly 54 place increase since last year. And the stellar play of NBA’er Giannis Antetokounmpo continued on the court and has paid dividends off the court as well, as he placed 8th. Top endorsement earners were Roger Federer (12) taking home $58 million in off court sponsorships and LeBron James (10) with $56 million. The highest place rookie from any sport is quarterback Patrick Mahomes, who finished 20th in the rankings and came within minutes of reaching the Super Bowl on Sunday.
Thanks to Tiger Woods, Torrey Pines is preparing to welcome an additional 30,000 fans to the Farmers Insurance Open this week. With Woods committing to the golf tournament at the 11th hour, the “Tiger Effect” produces 20% more spectators on the bluffs overlooking the Pacific, according to tournament director Peter Ripa. This looks to be the strongest field for the tournament since 2005, with World No. 1 Justin Rose, No. 7 Jon Rahm, defending champion Jason Day, and Rory McIlroy also teeing it up at Torrey this week as part of the PGA Tour’s West Coast Swing. This year’s tournament marks the 20th anniversary of Woods’ first victory there – he’s won the event seven times – and also marks the site where he won the last of his 14 majors, at the 2008 U.S. Open. Farmers Insurance has title sponsored the event since 2010. Next up for Torrey Pines after this week’s tournament: a $14 million renovation of the facility’s famed South Course as it begins to prepare for the U.S. Open to be held there once again in 2021.
Golf also got some encouraging news this week from the market research firm NPD Group, which reported that the golf market “has not only recuperated but experienced a significant uptick in sales” in the past 12 months, resulting in an 8% year-over-year increase up to $2.6 billion. “The macro environment for golf has been in a turbulent state, fueled by Golfsmith’s bankruptcy, major brands cutting back on their golf business, and courses closing. But today, we’re starting to see normalization in the market as those deep holes are now being filled,” said Matt Powell, vice president and senior industry advisor of the NPD Group. The industry saw increases across every product category. Clubs, which make up 50% of the category, grew by 7%, while equipment accessories such as balls (6% increase), gloves (7% increase), accessories (21% increase), and training aids (13%) also made positive strides in 2018. Callaway, Titleist, and Wilson were the fastest-growing brands among the top-10, joining TaylorMade and PING as the other two members of the top-5. With Baby Boomers retiring every day, great opportunity exists to introduce thousands of new retirees to golf. Combine that with a good economy, Tiger’s resurgence, and thrilling up and comers in the game and you have the makings of a stable industry.
This year's Australian Open "should see more financial records broken," as ticket sales last week "were tracking 20-25% higher than the same time a year ago and revenue will surge to a record high. According to The Australian, Tennis Australia is beginning a new six-year, $249 million broadcast deal with Nine Entertainment and has signed $7.19 million-plus "annual sponsorship deals" with Kia and Chinese spirits brand 1715. The money coming in has "allowed Tennis Australia to spend huge sums on growing the Open into a sporting, food and entertainment event that dominates Melbourne for two weeks." Tennis Australia will also hold a $359,000 event for esports leader "Fortnite" after "striking an agreement" with developer Riot Games. Last year's Australian Open "attracted a record audience of 743,000 over the two weeks. The HINDU.com noted the Australian Open now "sets the standard for player facilities and spectator experience." In this year's entry list, the world's "top 102 women and 101 men confirmed their attendance." The Australian Open has increased its purse" to $45.1 million, a jump of 14% over last year. Most of these increases will be directed towards players in qualifying, early rounds, and doubles.
The NHL has detailed activation plans for its 2019 NHL Fan Fair presented by SAP, the official fan festival of the 2019 Honda NHL All-Star Weekend, January 24-27 in San Jose. Highlights of the four-day, family-friendly festival spanning 175,000 square feet include SAP’s Battles from the Bench and SAP NHL All-Star Skills Zone and the 2019 NHL Mascot Showdown presented by Playmobil, along with attractions from Adidas, Bridgestone, the Cigna Kids Zone, the Coors Light ‘The Silver Bullet Slapshot: the Enterprise NHL Hat Trick Challenge, FanDuel Chuck-A-Puck, GEICO Speed Shot Challenge, the New Amsterdam Vodka Bullseye Battle, and more. The home of the San Jose Sharks is looking forward to its moment in the icy sun in a sports market that the Golden State Warriors have dominated over the last few years, particularly in the winter months.
Adidas and the NHL have unveiled new, eco-innovative and ocean-inspired adizero authentic jerseys for the 2019 Honda NHL All-Star Game. The first-ever NHL hockey jerseys feature repurposed and upcycled materials created in partnership with Parley for the Oceans. Parley Ocean Plastic™ is a range of materials made from upcycled marine plastic debris, and each jersey is crafted to be a symbol of change in the movement to protect our oceans. As a part of their partnership and joint commitments to ending marine plastic pollution through the Parley AIR Strategy (Avoid, Intercept, Redesign), Adidas and Parley rework these various marine plastic waste materials into technical fibers that create the material framework of a durable, yet breathable fabric that is optimal for Adidas performance apparel. The new special edition adizero Authentic Pro x Parley jerseys will be worn by the NHL's best players exclusively for the 2019 SAP NHL All-Star Skills on Friday, January 25 and for the 2019 Honda NHL All-Star Game on Saturday, January 26 at SAP Center in San Jose.
Even though it is retaining its deals with individual teams like the Super Bowl bound Los Angeles Rams, Hyundai isn't continuing a league-level sponsorship deal with the NFL when its four-year partnership ends after this season. The decision clears the way for another automaker to take the mantle. According to Automotive News, Hyundai Motor America CMO Dean Evans made it clear that NFL programming will still be a "key piece of its marketing strategy going forward." While Hyundai "carried the official vehicle and SUV moniker, and Genesis was the official luxury vehicle, rival brands such as Ford and Toyota still filled the airwaves on game days." Hyundai had "tweaked its game plan by taking a more aggressive stance on game days this season," highlighted by its pregame sponsorship of "Sunday Night Football." For this year's Super Bowl, Hyundai said that it will "engage with fans celebrating in Atlanta" as the presenting sponsor of the Super Bowl Experience Driven by Hyundai. 
It’s official: Austin will be the 27th MLS franchise. Last week, MLS Commissioner Don Garber recognized Austin FC as the league's 27th team, with the expansion franchise "set to begin play" in the spring of 2021 at a privately-financed, 20,000-seat stadium at McKalla Place in North Austin,  according to the Austin American-Statesman. While the team will be majority owned by Austin FC Chair and CEO Anthony Precourt, he also "plans to announce local investors soon." Austin FC is the first pro franchise for the Texas capital in any of the Big Five major American sports leagues. Team officials "hope to break ground at the stadium site by September and are finalizing plans that would allow construction to begin on a training facility at a yet-to-be-named private site." Last year, Precourt made his intentions known to purchase the Columbus Crew with a clause that would eventually let him move to Austin. But that deal was basically scuttled by passionate Crew fans. Precourt’s biggest challenge in Austin: competing with rabid University of Texas fans, especially now that UT’s football team is once again on the rise.
The University of Texas athletic department had more than $219 million in "annual operating revenue and total operating expenses" of just over $206.5 million during FY 2018, according to USA Today. This is the second consecutive year in which UT has had more than $200 million in both "operating revenues and expenses," as UT was at nearly $215 million in revenue and $207 million in expenses for FY 2017. Comparatively, the University of Michigan reported spending $175.4 million in 2017, and the University of Alabama's "total athletics revenue" for FY 2018 was $177.5 million -- up from FY 2017's $174.3 million that was "then a school record," according to the Birmingham News. Texas A&M also reported more than $200 million in revenue in 2017, but that amount was boosted by almost $93 million in "contributions received and spent by the department during that year, as the school continued a facilities-spending boom." UT attributed this impressive revenue to the school's football program at $144.5 million, a total that was "more than the total athletics operating revenue reported" for FY 2017 by all but 12 NCAA D-I public schools.
New Jersey’s total 2018 sports betting handle reached $1.24 billion at casinos, racetracks, or through online or mobile betting platforms. However, the numbers "flattened out during December after a record-setting November in sports books around the state and online," according to the Asbury Park Press. The "total handle in the state fell" from $330.7 million in November to $319.2 million in December, a 3.5% decline. Gross revenues also "fell" from $21.2 million to $20.8 million. The Press of Atlantic City notes the opening of two "new casino properties, the introduction of legalized sports betting and the continuous growth of internet wagering all contributed to a total gaming revenue increase of nearly" 8% in New Jersey from 2017-2018. In December, the gaming industry generated $247.4 million in revenue, a nearly 20% increase from the same month in 2017. In December alone, more than $319 million was "bet on sports" in the state. The end of year downtick means there is even more scrutiny on producing big numbers off Super Bowl LIII next month.
Arsenal’s shirt sponsorship deal with Emirates is the most recognized in the Premier League among fans, according to a Europe-wide study by market research company Statista. The North London club’s partnership with the Dubai-based airline, which is reportedly worth $56 million annually, generated 78% awareness among the 3,000 fans who took part in the study. Southampton’s deal with telecommunications giant Virgin Media and Brighton & Hove Albion’s tie-up with American Express followed closely behind, with both partnerships being recognized by 75% of fans. Overall, the report revealed that shirt sponsors in English soccer’s top flight have an average awareness of 34% among fans. In total, 80% of Premier League fans expressed satisfaction with their club’s shirt sponsors, despite the growing condemnation of the prevalence of gambling companies, which account for almost half of the league’s shirt deals. Of the ten least liked sponsors, five were gambling firms, with each scoring less than 2% for likeability among supporters.
In Spain, more than seven million fans attended La Liga and second division matches during the first half of the 2018-2019 campaign, an increase of 602,372 on the previous season. La Liga and second division stadiums registered a total attendance of 7,520,225 in the first half of the current season. Never before had the number for the first half of a campaign reached the seven-million mark. La Liga matches drew 5,172,228 fans, while second division games drew 2,347,997. The average crowds during the first half of the season were 27,222 (La Liga) and 10,164 (second division). Like their Premier League counterparts, La Liga clubs have not been shy when exploring shirt sponsorship deals. The 2017 season saw Barcelona start a new front-of-shirt sponsorship deal with Japanese online retailer Rakuten, which agreed in November, 2016 to a four-year partnership worth $260 million. These numbers are likely to increase exponentially when this term soon expires.
Top Five Tech
The NHL has put chips on its players and pucks to create the ultimate stat tracking system. During the last two Vegas Golden Knights home games, players wore chips inside their shoulder pads and the puck was equally “teched up” to provide the most comprehensive data ever collected. According to Bloomberg, the league asked six tech companies spanning virtual reality to sports gambling to showcase possible uses for the data. Genius Sports and Swish Analytics built live gambling options from the data while Trigger Global, Beyond Sports, Vizrt, and WSC Sports used the data to create VR/AI models of the game that can range from putting you into the goalies’ perspective to projecting the small 3D arena on any surface. Later this week, the NHL plans to debut some of the technology at its All-Star Game. These companies could create OTT platforms broadcast from a player’s perspective, a sports gambling behemoth based off previously incalculable data, or even take a mixed approach to potentially beat out the NBA as the most technologically advanced sports league in the world.
CBS Sports HQ plans to livestream 30 hours of content for Super Bowl week. CBS Sports’ free sports streaming network will air more than 30 hours of live, original programming during the week of Super Bowl LIII, including daily shows from Radio Row starting January 28, on-site daily reports, ten hours of original pregame coverage on game day, post-game analysis, and highlights. According to Marketing Dive, programming will include "Off The Bench with Kanell and Bell," Pick 6 Rundown, Reiter's Block and CBS Sports HQ Extravaganza which is a Super Bowl pregame show featuring a competition between CBS Sports Digital crew and a mix of current and former NFL players every hour before kickoff. This year's Super Bowl will be streamed across more platforms than ever before including online, through the CBS app for connected TV devices, tablets, and mobile phones, and via the CBS All Access subscription service. This highlights the shift from TV networks investing more in their digital offerings to give fans more control of what and how they watch.
YouTube and La Liga Segunda agree to an international streaming deal. La Liga has announced that all matches from its second tier “Segunda Division” will be streamed for free on YouTube in a range of markets. According to SportsPro, the league's YouTube channel will provide live English commentary from this season's matches in more than 155 countries. The new agreement will take immediate effect and offer thousands who may have not had previous transmission access to part of the world of Spanish soccer for free. The YouTube arrangement will function in the U.S., Europe, Asia, Africa, and the Americas and in addition to the eleven matches broadcast from every game week, a 50-minute highlights show will also be provided on YouTube. Meanwhile, Spain will continue to broadcast through its rights holders beIN Connect, Orange, Telecable, Telefónica, and Sky. With more sports viewership happening online, and YouTube hosting 1.9 billion active monthly users, La Liga is hoping to spread its brand further into the global market with a potential for the first and third divisions to follow suit. 
Barstool Sports has rolled out a premium “Gold” Memberships that has racked up 10,000 paying subscribers in just three days. Out of the 10,000 + subscribers, the sports and pop culture blog claims that 81% signed up for the $100 annual subscription. According to Digiday, Barstool Gold is a tiered membership product that offers everything from exclusive content and merchandise, early access to events and office tours, and meet-ups with Barstool personalities. The lower tier costs roughly $1 per week and higher membership tier costs roughly $2 per week and comes with a few extra perks for diehard fans. The launch of Barstool Gold comes at a time when the company has grown to more than 130 employees. Today, commerce accounts for half of Barstool’s revenue, roughly 35%-40% coming from advertising, and the rest draws from emerging business areas including the Rough N’ Rowdy pay-per-views and other live events, as well as a growing licensing business based on Barstool-owned intellectual property. Although controversial, Barstool Gold is a way to insulate the publisher from external sports media giants who find the content too reckless and provide a platform for Barstool to make itself into a major player in the sports entertainment industry.
Fox is out of the bidding for Disney’s Regional Sports Networks. The new-model Fox Corp. will not bid in the auction of the 22 regional sports networks that Disney is set to buy from 21st Century Fox. Disney has to sell the local cable concerns to comply with terms of the agreement it reached with the Justice Department last year to clear the way for the $71.3 billion merger between Disney and 21st Century Fox set to close by early March. Fox Corp.’s decision to step away from bidding for the RSNs comes as competition is heating up. According to Variety, former NWA rapper Ice Cube said he was trying to assemble a bid for the group as part of the expansion of the Big3 basketball league he helped launch in 2017. Amazon, Tegna, and Sinclair Broadcast Group are also among the companies who have expressed interest in buying some or all of the channels. As the second round of bids are due at the end of this month, Fox might be dodging a bullet as the future of local sports may tumble into OTT video.
Power of Sports Five
Esports speedrun marathon Awesome Games Done Quick (AGDQ) 2019 raised over $2.39 million for charity. AGDQ is one of two speedrun marathons hosted by GamesDoneQuick every year that bring in thousands of viewers to watch all types of speedruns in the name of charity. This year the speedrun, which is completing part or all of a video as fast as possible, raised funds for the Prevent Cancer Foundation and more than 46,000 donations. To date, Awesome Games Done Quick and its companion event, Summer Games Done Quick, have raised more than $19 million for their respective charities while peak viewership of their most recent event reached 219,240 concurrent streams on Twitch. The next event by GDQ will be the Summer Games Done Quick (SGDQ) which runs June 23-30 in Bloomington, Minnesota. After the 131 games were speedrun, it is safe to say that both the viewership and donations from the world of esports continue to grow and GamesDoneQuick is at the forefront of the esport charity sector.
Israel awards Robert Kraft, the New England Patriots’ owner. Kraft was awarded Israel’s 2019 Genesis Prize in recognition of his philanthropy and commitment to combatting anti-Semitism. According to Fox Sports, the $1 million award, widely known as the “Jewish Nobel” prize, is granted each year to a person recognized as an inspiration to the next generation of Jews through professional achievement and commitment to Jewish values. Kraft grew up in an observant Jewish home and has been an outspoken supporter of Israel and has arranged trips for NFL Hall of Famers to the Holy Land. His prize money will be donated to initiatives combatting anti-Semitism and other forms of prejudices. Israel Prime Minister Benjamin Netanyahu is expected to present Kraft the award in Jerusalem in June. Although a highly politicized region, both the Genesis Prize Foundation and Kraft want to prevent the award for philanthropy from becoming politicized. This award comes during a high point for Kraft, whose Patriots are once again in the hunt for a Super Bowl victory on the back of Tom Brady.
Travis Scott will perform at halftime during Super Bowl LIII but requires a charity donation from the NFL. Although Scott’s involvement in the halftime show was confirmed in December, a donation to a social justice cause was required for him to move forward. According to Complex, the rapper and the NFL are set to donate $500,000 to Dream Corps, which backs “initiatives that close prison doors and open doors of opportunity for all,” in addition to other charitable endeavors that Scott and the NFL will work on together. The league donation arrives after the recent launch of the NFL's “Inspire Change” initiative to create positive differences in underprivileged communities. The full halftime show lineup will include Maroon 5, Scott, and Big Boi. All involved in the production have received varying degrees of online backlash, as many fans have expressed that the league is squashing the rights of its players, such as in the case of Colin Kaepernick. All in all, the parties have put their differences aside to give back and create change off the field.
Detroit Lions owner Martha Ford joins forces with her team’s players to pledge $600,000 to community efforts. According to the Detroit Free Press, Ford and Lions’ players pledged a combined $600,000 to help launch the new "Detroit Lions Inspire Change" initiative around the city. The money will help fund three causes chosen by players in a process that was set in motion after eight Lions players took a knee during the singing of the national anthem in a 2017 game against the Falcons. A'Shawn Robinson, Jalen Reeves-Maybin, and Steve Longa are the three players who remain with the team after protesting social injustices. Their donations will help fund scholarships for three groups including families who've lost service members through the Tragedy Assistance Program for Survivors (TAPS); a youth development arm of the Detroit Police Department called the Detroit Youth Violence Prevention Initiative (DYVPI); and students at Detroit Lions Academy. Additionally the funds will be used to provide clean drinking water in Detroit public schools, help the CATCH charity for children, and aid Mariners Inn for homeless men. Under "Detroit Lions Inspire Change," players will be able to directly take action for social justice initiatives. 
Low-A baseball affiliate of the Houston Astros Quad Cities River Bandits donate $100,000 to Genesis Health System. The River Bandits have one of the most robust charitable arms in all of minor league baseball thanks to proceeds from amusements at Modern Woodmen Park. The River Bandits’ recent donation to Genesis Health System comes from proceeds of tickets sold to the Genesis Kidz Koaster, along with a portion of proceeds from the ballpark’s Ferris wheel, Drop-N-Twist, spinning bumper cars, River Rocker, and kiddie train. According to Ballpark Digest, River Bandits owner Dave Heller presented $100,000 to Genesis Health System which will support several programs, including the Genesis neonatal intensive care unit, the Genesis Flu-Free Quad-Cities program, the Camp Genesis program, and the Genesis Family Connects program. The team's amusement park has brought both excitement and charity and with its continued success. Look for the park to keep delivering to charities in Davenport, Iowa.
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