This weeks harajuku fashion style is Mori kei!!!
History of mori kei:
Mori girl was founded by a woman named choco on mixi (japanese facebook) in 2006 but this particular style has existed even before its recognision, choco just gave that style a name. Mori stands for forest in japanese and it translates to forest girl. There were several rules created for mori girl, which even the ogs of that style didnt follow completly. In 2012 mori girl was renamed to be mori kei to be more inclusive of its sub-styles
Rise to popularity
After the mori girl mixi group was created, many people started to participate in that style and street photographers began to feature them more often in their magazines. There were also several magazines and issues completly dedicated to mori kei such as: spoon, mori girl lesson and fudge. There was also music created that was inspired by the mori girl style and an anime named honey and clover which features the main character wearing this style.
In 2013-2014 most mori style stores have shutdown because of its decrease in popularity over the years and popular mori kei personalities have deactivated their blogs. Mori kei is still alive but its not as popular as it was before.
Brands
Mori kei never seriously relied on brand clothing, but there are still some brands that make/made mori kei styled clothing and this includes:
•Wonder rocket-was the most recognisible Mori brand and opened in 2007 and shutdown after ten years.
•DearLi- a chinese company that has been and is known for its past mori fashion lines
•Q-pot accessoires
•Earth,music & ecology
•Birkenstock
and many more which you can find on:
https://idontknowmuchbutimlearning.blogspot.com/2017/09/an-introduction-to-mori-kei.html?m=1
Fashion rules
•Natural fabrics: such as cotton and lace
•Natural colors: creams, browns, white, natural greens, light blues and light pinks
•Natural/ nature inspired patterns: flower patterns, nature patterns or even small stripes
•Layers: asymetrical layers, multiple dresses and/ or skirts. For a boyish silhouette: baggy pants, many shirts, scarves and sweaters
•Natural hair
•Minimal or no makeup
•nature themed accessoires: mushroom necklaces, flower crowns and etc.
•practical shoes
Substyles
•Dark mori: less popular, darker colorscheme, often confused with the western style Strega.
•Mori boy: masculine appereance, focuses less on light, airy and feminine materials such as lace. Features darker colorschemes.
•Hama kei: (ocean style)
•Yama kei (mountain style)
•Mori gyaru
•Practical mori
•Over the top mori
•Trendy mori (also known as street mori)
•Simplistic mori
•Bohemian mori
•Shabby chick mori
•Dolly mori
•Cult party mori
•Lolita mori
•Romantic mori
Lifestyle
Mori kei doesnt really have a lifestyle to follow but I recommend checking this mori kei blog which gives you an idea of a mori kei lifestyle: https://idontknowmuchbutimlearning.blogspot.com/p/navigation.html?m=1
Credits for the information
•Idontknowmuchbutimlearning.blogspot.com
•japanese fashion wiki
Photos: pinterest
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I found this site which offers free sewing patterns with instructions. It is in Japanese but you can just translate it. At least on my phone the translation happened automatically, I just needed to pick the desired language.
The link leads to one of their projects which I think fits well into the Mori kei style: Pettipants!
Hopefully I'll find a fabric suitable for this project, so I can recreate it myself. Maybe this website will provide a good resource for others as well <3
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hii <3 ive begun to list some old clothing on depop and will be continuing to do so and think that people here would like a lot of the clothing! some cute cottage core pieces <3 if you cant get to my page with this link, my username on there is mellotunes!
Check out my Depop shop 🛍 https://depop.app.link/6yyIkkALVCb
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Another museum trip!
got to hang out with my friend this weekend! Here’s some pics from our adventure!! (✿◠ᴗ◠)
My outfit wasn’t very Mori kei since I don’t have many layers but I think it’s cute nonetheless!
At the museums gift shop/ cafe me and my friend bought some snacks and he bought the shark plush!
After we explored all around the museum we walked around and I got these adorable hair clips ٩(ˊᗜˋ*)و
this is one of my longer post, so thank you for reading it!
°❀⋆.ೃ࿔*:・❀˖ °
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