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centrally-unplanned · 1 month

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I was listening to this cast by The Weeb Crew, with SteveM as a guest, going through some other Evangelion video and dissecting the mythical memetic tropes it buys into. Which was a lot of fun, I recommend the cast, and the video they are critiquing is a bit of a grad-bag of zombie memes about Evangelion from the 2000's, which yeah have aged poorly.

One of the ones they get into is the idea that Evangelion's TV ending was "intensely unpopular", and Anno & crew were getting like bombarded with death threats and stuff. Which happened at some level sure, but certainly wasn't the median response. The video actually sites the "emails" shown on screen in End of Evangelion as evidence:

And like, bro those emails are fake! The staff wrote them for the movie, they didn't use real death threats or fan mail, that would be a huge legal liability. Not saying they are analytically useless or anything but, you know, you need to know that.

Anyway, SteveM mentions that of course there was pushback against Eva's ending, but actually the big wave wasn't interior to the fandom - instead it was sparked by Eva "going mainstream" discourse-wise. In particular a review essay by social critic Eiji Otuska (who is also a former lolicon creator ding ding ding) that was published after the finale aired sparked a widespread discussion in the media by other critics. He links to the essay in their discussion....except he doesn't. He thinks he did, and then when they look, its just someone else mentioning it in an article in 2003:

Bitter disputes broke out on online bulletin boards, with some critical of the producers for failing to provide a clear-cut end to the story, and others who praised the finish for being "typically Evangelion-like." But when commentator Eiji Otsuka sent a letter to the Yomiuri Shimbun, complaining about the end of the Evangelion series, the debate went nationwide. "The debate that erupted over the ending went way beyond our calculations," Gainax's Sato chuckles. "Anno probably knew what was going on. He realized that media other than anime had taken notice of Evangelion."

Which triggered in me the thought - why doesn't he have it? He references it in his own work after all. As you can guess, after some searching I am pretty sure I know why; no one has it. Its never been scanned or reprinted in an accessible format! It definitely is important in the history of Evangelion - I have seen this claim in other contexts, the essay that sparked a discourse, and you can find many works about Evangelion citing Otsuki (generally later works, like an article published in September of 1996 which you can buy) But what the article article said is only discernable via the clues dropped from second-hand accounts.

So can we find it?

First of all I need to figure out what is even being referenced. Searching through contemporary Japanese sources, I dug up an extremely handy find:

A somehow-still-existing 1997 fan page by a Japanese otaku (I'm giving you this stuff auto-translated btw, what would you do with a wall of kanji?) who extensively catalogued every media mention of Evangelion. I am sure they missed some, but they didn't miss a big one like the Otsuki letter - which we know from the above interview appeared in gigantic newspaper Yoimiuri Shimbun:

This gives us three candidates; given that we know it was written after the finale aired, and that was March 27th, 1996, our most likely candidate is the April 1st essay; I was able to find a secondary source mentioning the review was "immediately" after the finale, so I think that nails it.

Which alas does not bring up anything! Try as I might I cannot find any extant blog post, or scanned image, or long quoted form. But after trying the usual methods I did realize something - unlike my average document hunt, this is Yoimiuri Shimbum, a newspaper, a big newspaper. Which means they probably have their own archive, which I might be able to access. and low and behold, they do! And my university research services actually have an account!!

Incredibly blessed by this stroke of luck, I went digging for everything containing "Evangelion" and "Eiji Otsuka" in 1996, and found it:

And it's fucking blank. If the article is scanned or anything it will have that "Japanese Text" you see on the first result, or "Scanned Image" tag or something. I swear its like the only ones not scanned, all the random ads and list of best sellers are all there, but the entire cultural essays section is just an archival void. Shot in the skull right at the finish line.

Alas I am out of ideas of this one - its a newspaper, no one is selling this on Yahoo Auctions. Though hey, at least now we know the title:

"オウム」を超えるはずが... / It should surpass Aum...", 876 characters long.

"Aum" by the way is Aum Shinrikyo, the cult terrorist group that conducted the 1995 Tokyo subway sarin gas attack. Which you can imagine really took the chattering classes by storm; it was the culmination of a series of "extremist" actions that began in the 1980's that built up a narrative of societal decay and alarm. It really isn't surprising that Otsuka linked Evangelion to Aum Shinrikyo; the apocalyptic connections were obvious, there was even an episode of the show that had to be changed due to the attacks as the production team thought the events were too similar. And additionally, if this essay was gonna spark a "societal backlash", it has to say something controversial right? I have definitely seen other critics like Hiroki Azuma discussing Eva in relation to Aum as a "social phenomenon" - I am betting Otsuka is the source of that comparison being so ubiquitous.

From other sources like people on twitter and other articles, I can pick up a few other details on what it contained; apparently he referred to Evangelion's finale as a "self-help seminar" for otaku and lambasted the idea of airing one of those on TV. And from his other writings I think you can certainly piece it together - essentially seeing Evangelion's self-involvement and hyper-introspection as a product of the same societal malaise that birthed Aum Shinrikyo, while failing to deliver a solution that could "go beyond" that. Which, the shit you said about media in the 90's, I want a hit of what he's having! But while today its quite obvious that groups like Aum were, sure, saying something about society but turned out overwhelmingly to be fringe weirdos as opposed to canaries in the mental institute coal mine, at the time this was very much the zeitgeist.

Still, I don't really care all that much what it says - its an important artifact! It started the "Eva discourse boom" that broke out of otaku circles and launched Evangelion into a cross-societal phenomenon! We should have a record of it, it should be preserved. I will ruminate on it, and see if any other ideas pop up. And meanwhile if anyone out there happens to see what I missed definitely let me know.

#evangelion history #Ash anime deep dive bullshit #mini-essay

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