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bananaofswifts · 8 hours
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The numbers grow ever larger for Taylor Swift’s The Tortured Poets Department, according to initial reports to data tracking firm Luminate. (Luminate’s sales, streaming and airplay data powers Billboard’s charts. All numbers in this story reflect U.S. consumption only.)
In the album’s first four days of release (April 19-22), the set’s collected 31 songs (on its deluxe edition) generated 602.3 million on-demand official streams in the U.S. – breaking Swift’s own record for the largest streaming week for an album by a woman. She previously held the record with the opening frame of her last studio album, Midnights, which collected 549.3 million on-demand official streams for its 20 tracks (in the week ending Oct. 27, 2022).
The Tortured Poets Department also claims the third-largest streaming week overall, surpassing Midnights, and only trailing the opening frames of Drake’s Scorpion (745.92 million for its 25 songs in 2018) and Certified Lover Boy (743.67 million for its 21 songs in 2021).
Equivalent Album Units & Sales So Far: In the album’s first four days of release, The Tortured Poets Department has earned 2.1 million equivalent album units, with traditional album sales (purchases of digital downloads, CDs, vinyl LPs and cassettes) accounting for 1.6 million of that sum.
With 2.1 million units earned so far, The Tortured Poets Department has the biggest week for any album since Adele’s 25 debuted with 3.482 million units (week ending Nov. 26, 2015), and the second-largest week (by units) for any album since the Billboard 200 began measuring by equivalent album units in December 2014.
In terms of straight album sales, that 1.6 million total is inclusive of both over-the-counter and download purchases of The Tortured Poets Department made April 19-22, in addition to a likely large number of pre-orders of the album through Internet retailers that were shipped to customers for arrival on release day.
Fifth-Biggest Sales Week in Modern Era: After just four days, The Tortured Poets Department has the largest sales week for any album since Adele’s 25 bowed with 3.378 million copies sold (week ending Nov. 26, 2015), and Swift’s largest sales week ever (as reported on April 20, see below).
Currently, The Tortured Poets Department has the fifth-largest sales week for an album in the modern era (since Luminate began electronically tracking sales in 1991). The top five biggest weeks are (all in debut weeks): Adele’s 25 (3.378 million), *NSYNC’s No Strings Attached (2.416 million, in 2000), *NSYNC’s Celebrity (1.878 million, 2001), Eminem’s The Marshall Mathers LP (1.76 million, 2000) and The Tortured Poets Department (1.6 million, 2024).
The Tortured Poets Department’s sales are aided by its availability across more than 20 different editions among physical and digital configurations (see story, April 20).
Vinyl Sales Continue To Grow: Of the 1.6 million sold of The Tortured Poets Department so far, vinyl sales represent 800,000 of that sum. The album – available in six vinyl variants – already broke Swift’s own record for the single-largest sales week for a vinyl album in the modern era (as reported April 22, see below).
The sales and streaming activity of The Tortured Poets Department will increase in the coming days, with the current tracking week ending on Thursday, April 25. The album’s final first-week numbers (equivalent album units, total traditional album sales and streaming figures) are expected to be announced by Billboard on Sunday, April 28, along with its assumed large debut on the multi-metric Billboard 200 albums chart (dated May 4).
If The Tortured Poets Department debuts atop the Billboard 200, it will mark Swift’s 14th No. 1 album, extending her record for the most among women. She would also tie Jay-Z for the most No. 1s among soloists. The only act with more No. 1 albums on the Billboard 200 is The Beatles, with 19.
All 13 of Swift’s full-length studio albums and re-recorded projects from 2008’s Fearless (her second album) through 2023’s 1989 (Taylor’s Version) have debuted at No. 1.
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bananaofswifts · 23 hours
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The numbers grow ever larger for Taylor Swift’s The Tortured Poets Department, according to initial reports to data tracking firm Luminate. (Luminate’s sales, streaming and airplay data powers Billboard’s charts. All numbers in this story reflect U.S. consumption only.)
In the album’s first four days of release (April 19-22), the set’s collected 31 songs (on its deluxe edition) generated 602.3 million on-demand official streams in the U.S. – breaking Swift’s own record for the largest streaming week for an album by a woman. She previously held the record with the opening frame of her last studio album, Midnights, which collected 549.3 million on-demand official streams for its 20 tracks (in the week ending Oct. 27, 2022).
The Tortured Poets Department also claims the third-largest streaming week overall, surpassing Midnights, and only trailing the opening frames of Drake’s Scorpion (745.92 million for its 25 songs in 2018) and Certified Lover Boy (743.67 million for its 21 songs in 2021).
Equivalent Album Units & Sales So Far: In the album’s first four days of release, The Tortured Poets Department has earned 2.1 million equivalent album units, with traditional album sales (purchases of digital downloads, CDs, vinyl LPs and cassettes) accounting for 1.6 million of that sum.
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bananaofswifts · 1 day
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Leaping from the gallows and levitating down the aisles for our phantom clear vinyl TTPD Target Run. 👻🤍 Target-exclusive editions of TTPD vinyl and special edition CDs contain unique replica handwritten lyrics. Head to Target and tag us in your posts so we can see!
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bananaofswifts · 2 days
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@Spotify : Debut charts, meet THE TORTURED POETS DEPARTMENT
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The Tortured Poets Department 🤍
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bananaofswifts · 2 days
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‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‏‏‎ ‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‎‏‏‎ ‎‏‏‎ ‎"i love you, it's ruining my life."
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bananaofswifts · 2 days
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Taylor Swift is giving fans more insight into her new album “The Tortured Poets Department,” thanks to a track-by-track experience with Amazon Music.
Fans can now listen to the album — which shattered streaming records after its release on April 19 — along with commentary from Swift breaking down the meaning of each track. To listen to “The Tortured Poets Department” with Swift’s commentary, fans can simply say to Alexa, “I’m a member of ‘The Tortured Poets Department.'”
Through the experience, Swift has revealed the inspiration behind songs including “Fortnight” with Post Malone, “Clara Bow,” “Florida!!!” with Florence + the Machine, “Who’s Afraid of Little Old Me?” and “My Boy Only Breaks His Favorite Toys.”
“‘Fortnight’ is a song that exhibits a lot of the common themes that run throughout this album. One of which being fatalism — longing, pining away, lost dreams,” Swift said of the album’s opening song. “I think that it’s a very fatalistic album in that there are lots of very dramatic lines about life or death. ‘I love you, it’s ruining my life.’ These are very hyperbolic, dramatic things to say. It’s that kind of album.”
Of “Clara Bow,” named after the silent film actress, Swift said the track is “a commentary on what I’ve seen in the industry that I’ve been in over time.”
“I used to sit in record labels trying to get a record deal when I was a little kid. And they’d say, ‘you know, you remind us of’ and then they’d name an artist, and then they’d kind of say something disparaging about her, ‘but you’re this, you’re so much better in this way or that way.’ And that’s how we teach women to see themselves, as like you could be the new replacement for this woman who’s done something great before you,” she said. “I picked women who have done great things in the past and have been these architypes of greatness in the entertainment industry. Clara Bow was the first ‘it girl.’ Stevie Nicks is an icon and an incredible example for anyone who wants to write songs and make music.”
“Florida!!!” featuring Florence + the Machine is one of the rare songs on the album that doesn’t see Swift directly speaking of a former lover. Swift said the inspiration for this track actually came from “always watching ‘Dateline.'”
“People have these crimes that they commit; where do they immediately skip town and go to? They go to Florida,” the singer added. “They try to reinvent themselves, have a new identity, blend in. I think when you go through a heartbreak, there’s a part of you that thinks, ‘I want a new name. I want a new life. I don’t want anyone to know where I’ve been or know me at all.’ And so that was the jumping off point. Where would you go to reinvent yourself and blend in? Florida!”
As for “Who’s Afraid of Little Old Me,” Swift revealed that she wrote the tune “alone, sitting at the piano in one of those moments when I felt bitter about just all the things we do to our artists as a society and as a culture.”
“There’s a lot about this particular concept on ‘The Tortured Poets Department,'” she added. “What do we do to our writers, and our artists, and our creatives? We put them through hell. We watch what they create, then we judge it. We love to watch artists in pain, often to the point where I think sometimes as a society we provoke that pain and we just watch what happens.”
Lastly, Swift broke down the metaphor within “My Boy Only Breaks His Favorite Toys.”
The song is about “being somebody’s favorite toy until they break you and then don’t want to play with you anymore,” she said. “Which is how a lot of us are in relationships where we are so valued by a person in the beginning, and then all of the sudden, they break us or they devalue us in their mind. We’re still clinging on to ‘No no, no. You should’ve seen them the first time they saw me. They’ll come back to that. They’ll get back to that.’”
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bananaofswifts · 2 days
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“THE TORTURED POETS DEPARTMENT” is expected to become the first album in history to reach 1 billion streams on Spotify on its first week!
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bananaofswifts · 3 days
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1989 ERA × Fortnight
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TAYLOR SWIFT ⎯ Fortnight (2024)
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like or reblog 🌙
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TAYLOR SWIFT Fortnight Music Video (2024)
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via spotify
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I touched you for only a fortnight.
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bananaofswifts · 3 days
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Taylor @taylorswift if you read this I love you girl lol you mark all the critics random after the ridiculous critic in the magazine lol I love you girl
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