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chaosqueer · 2 months

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Google Ad business faces breakup after being charged with EU antitrust violations

Google may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue.

Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing. This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools.

What’s happening: The European Commission conducted a report into the operation of Google Ads and found that the search engine typically tends to favor its own ads, causing difficulties for competing providers.

When discussing potential solutions, the commission said that behavioral improvements would not be enough to rectify the matter. Instead, it has recommended that the search giant sells off part of its business.

What has Google said? Google released a statement today criticizing the commission’s findings. Dan Taylor, Vice President of Google Ads, wrote:

“The Statement of Objections from the European Commission sets out claims that are not new and relate to a narrow part of our advertising business. It fails to recognize how advanced advertising technology helps merchants reach customers and grow their businesses — while lowering costs and expanding choices for consumers.

“Ad tech is fiercely competitive and constantly evolving. We compete with hundreds of companies in this space, including household names like Amazon, Microsoft, and Meta as well as specialized advertising technology companies like Criteo, The Trade Desk, and many others. Even media companies and retailers now offer competing advertising technologies.

“The digital advertising market enjoys competitive pricing, lively innovation, and robust competition — helping advertisers, publishers, and consumers. We look forward to showing how our ad tech tools help make the internet open, and accessible — and how breaking them would diminish the availability of free, ad-supported content that benefits everyone.”

Has this happened before? Earlier this year, nine U.S. states (Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia), joined forces to bring a similar lawsuit against Google.

The states accused the search engine’s ad business of violating antitrust regulations. To rectify the matter, they urged Google to break up its Ad Manager suite, claiming it was exploiting its online advertising dominance. Google denied the claims and asked for the case to be dismissed.

In 2020, Google was also accused of breaching antitrust laws again in order to sustain its position as the leading search engine. This case is set for trial in September.

Deeper dive: You can read Google’s full response to the European Commission announcement about its advertising technology.

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About the author

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.

Read more here https://sites.google.com/view/jedi-digital-marketing/social-media-management

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chaosqueer · 4 months

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Master the Art of Online Marketing: Increase Your Online Presence and Drive Success

In today's electronic age, web advertising and marketing has actually come to be a vital device for organizations of all sizes. Whether you're a tiny startup or a reputable firm, having a strong online presence is important for reaching and involving with your target audience. Online marketing incorporates a variety of approaches, including seo (SEARCH ENGINE OPTIMIZATION), social media sites marketing, email advertising, web content advertising and marketing, and a lot more. By understanding the art of online marketing, you can not just raise brand awareness however additionally drive web site traffic, produce leads, and eventually enhance your sales and revenue.Paragraph 2: One of the essential advantages of web marketing is its capability to target certain demographics and customize advertising and marketing messages. Unlike typical marketing approaches, where reaching a broad target market can be pricey and inefficient, web marketing enables you to reach potential clients that are already thinking about your products or services. With the assistance of data-driven understandings and analytics, you can produce highly targeted campaigns and provide individualized content that reverberates with your audience. Moreover, web advertising uses a level of adaptability and scalability that traditional marketing can not match. Whether you intend to begin with a little budget plan or purchase a large-scale project, net advertising and marketing allows you to change your strategies and budget plans as required, ensuring optimum roi(ROI). So, whether you're simply getting going or wanting to take your service to the following level, grasping the art of web marketing is vital for success in today's affordable electronic landscape.

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chaosqueer · 5 months

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The Interesting World of Football: A Comprehensive Overview

Football, also referred to as soccer in some countries, is a sporting activity liked and also played by countless individuals worldwide. It is a game that needs skill, synergy, and determination. Football is not simply an exercise; it is a way of living for lots of people. From the fans to the gamers, football brings individuals with each other and also produces a sense of community.The background of football can be traced back to ancient worlds, where the video game was played using a round constructed from inflated pet bladders. Today, football has actually developed into a very organized sporting activity, with specialist leagues and competitors held worldwide. The sporting activity has likewise end up being a major resource of home entertainment, with countless people tuning in to view video games on television or online. Whether you are a laid-back follower or a die-hard advocate of a specific team, football has something for everybody. In verdict, football is greater than just a game.

It is a sporting activity that has the power to unify individuals from different histories as well as cultures. The enthusiasm, exhilaration, and also energy that football brings can be really felt both on and also off the pitch. So, whether you are a skilled player or a new follower, we encourage you to discover the remarkable world of football and also experience the magic of this attractive video game.