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contentbaer · 3 years
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How to build White Hat SEO Links for Contentbär SEO
So, how do you go about doing true White Hat SEO link building these days? This is perhaps the most often asked question of mine.
To be honest, there is a LOT of incorrect material on the internet about how to accomplish link building that isn't "WHITE HAT."
To be clear, requesting for links for the sole goal of getting them is against Google Webmaster Guidelines and hence not “white hat.”
The good news is that you may now produce a significant return on investment without manually establishing links. Today, I'm going to show you how I've been able to naturally grow links and generate cash without writing a single email, guest post, purchasing a PBN, or doing anything else that link builders do to build links, and how you can do the same.
Does that make sense? Let's get started.
Build Authority for Contentbär Contest Using Your Market's Vulnerabilities
SEO is marketing, not magic. I've said it before, and I'll say it again: it's not magic. Rankings for keywords and links are only a small element of marketing that will ideally result in dollar signs. So, if you could find alternative ways to get revenue outside rating a webpage, wouldn't you want to? The importance of competitor research cannot be overstated.
Here's how to spot flaws in your specialty, as well as how to turn those flaws into natural links and long-term advantages. Take a look at your top 3-5 competitors' platforms to discover where they perform the poorest and best. Determine what works and what doesn't for them.
Is it skyscraper (long form) content that they're after? Maybe 10 minute Youtube videos with unique layouts? Do they have a successful Twitter outreach strategy? and so on. The argument is that if you're just starting out and want links, don't reinvent the wheel; instead, concentrate on establishing authority. To put it another way, strive to copy what your competitors are doing first and then innovate, rather than the other way around.
Consider the following scenario: Because the market on YouTube was so undersaturated in comparison to Google when I launched my SEO service, I started developing big content there. I now have 25k subscribers and over 1 million views on my YouTube channel, and I generate clients, backlinks, reviews, and other revenue from that asset alone on a regular basis. That isn't all, though.
I'm able to divert traffic to new assets that I want to promote and make money off of, such as Facebook groups, blog entries, courses, and so on, thanks to the authority I've built on YouTube. And, if I choose, I can leverage the authority and viewership I've built on Youtube to build links simply by discussing the new assets I'm developing.
In a moment, I'll expand on this. Value is quite important.
If you're having trouble getting links, it's likely that you're not providing enough value for your audience to link back to or share the material you're creating. Alternatively, you may have no audience at all. That is why you must have a strong foundation.
Look, it may seem obvious, but figuring out who you're selling to and what they genuinely want in the first place, if you haven't already, is critical. At the end of the day, you must understand: There are two categories of users who will see your article.
People who are likely to purchase from you
Individuals who will link to you There are some similarities here, but for the most part, people who buy from you are unlikely to connect back to you. So, at first, your content and authority development should ideally be aimed toward the people who will connect to you.
Is that clear?
Doing a roundup or an interview is a great approach to gain links from these folks. Pitchbox is my favorite tool for this because it allows me to connect with some of the world's top experts in any subject with just a few clicks. Take, for example, a recent article I wrote about "the top SEO tools recommended by professionals." All of this outreach was automated, and it only took a few minutes to get the piece published. Every single one of these suggestions came from people with blogs and, in some cases, large social media followings. Not only do I get almost free content from people who know a lot about the subject I'm having them write about, but I also get the chance to gain a link from them in the future because they were mentioned in the piece.
Let's go one step further for Contentbär.
I also now have a direct line of communication with these individuals, so if any of them have unusually high authority in the industry, I could invite them to an interview on my Youtube channel, then give them the video and transcription to post on their site with a link back to me. Again, focusing on building connections and substance rather than going out to random website owners and asking for a link is a WAY better marketing strategy. Make something that people want to tell their friends about.
Figure out what your industry's true needs are if you really want to establish links. Some SEOs seems to only want to do the following:
Investigate keywords.
Find a keyword with a large search volume that appears to be profitable.
Create material based on a guess at the word count.
Inquire about linkages.
I'm hoping the page will be ranked.
For a variety of reasons, this is a bad plan.
If you want to rank for something, you should first check at what is already ranking well for that topic. It's possible that the content is already well-formatted, with thousands of words, video, photographs, comments, and so on, and in that case, simply putting words on a website isn't going to cut it.
You're trying to figure out why Google is giving that page such a high rating in the first place. It's usually because the post is something that people genuinely want.
After you've figured out these two things, you'll want to aim to beat the average user intent and go above and above in terms of not just word count, photos, video, and so on, but also in terms of beating whatever the average expectation for that post is.
If someone is looking for top gaming tips for "insert new game," and the best article on the market is some weak post about 3 strategies to win, which isn't even directly targeting what people are looking for, you could easily write an article on the top 5 gaming tips and rate it without a single link.
If you want to build links, though, you should aim to go above and beyond the average and make the top 50-100 gaming advice, and BOOM, you've got something special worth connecting to. In terms of naturally creating links, obviously you won't want to just generate content and hope someone reads it; instead, you'll want to use the strategies I outlined earlier to bring in more visitors. Here's how I'm going to promote the article you're reading right now.
Originally, I'll have it indexed by Google Search Console so that Google knows the stuff I'm authoring first appeared here.
After that, I'll make a video in which I read this article and add my own thoughts and observations. Once the film is released, I'll link it back to this page in the hopes of having it rank as a video in Google Search as well (making sure I add JSON-LD video markup to the post with a plugin I acquired).
Then I'll take the video and post it on my Facebook group, page, and personal profile in its native format. I'll publish the video to similar other SEO groups after I see how well it performs.
After that, I'll directly repost this post on Reddit. Then, to target recent visitors, I'll launch a remarketing campaign on Facebook advertisements.
Then I'll send an email to my 4k-strong email list, telling people to read the piece and watch the video. After that, I'll share this article on LinkedIn.
You get my drift. At the end of the day, my Youtube video or blog post may only receive a few hundred views and appear on Google's or Youtube's fourth page.
However, my article on various assets will acquire THOUSANDS of views before it even ranks, thus increasing the chances that I will obtain a link or a share.
So there you have it, that's how I develop links without going out and doing it myself, and how you can do it too. If anything was unclear, please let me know by leaving a comment and I'll get back to you as soon as possible.
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