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This is the before btw

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How NOAH NYC disclose its contribution to sustainability sincerely

For the customers, the visibility of sustainable policy at each fashion brand can help them understand what they are actually engaging to protect environment. 

NOAH NYC is the environmentally-conscious streetwear brand co-founded by Brendon Babenzien.

Photo: https://www.ssense.com/en-us/editorial/fashion/lost-at-sea-with-noah

They use the brand as a platform to speak to their customers about politics, social issues, and culture and are building a sense of community and authenticity through their honesty and goodwill.

Official website:  https://noahny.com/

One of the ways that customers can see their honesty and goodwill is through their official website. For example, they are disclosing detailed information about the fabric they use for each collection.  

Under the "fabric" tab at the top, every customer can see the content, origin, weight, or other features of each fabric, as well as the products made with its fabric. For example, let's look at the "Recycled Canvas" fabric from spring/ summer 2021 collection.

In this way, the customers can easily guess the texture of the fabric along with understanding how the fabric is environmentally friendly constructed.

In addition, they are actively posting the blog with a variety of topics they think important, such as the new collection releases, detail of some picked items, sustainable topics, or other social issues.

In this "Not Dead Yet" blog posted on March 1st, 2021, they presented their new recycling program established based on their belief "we don't think of clothing as disposable, or even particularly seasonal." The customers can return the used NOAH items to the flagship store. The collected used items are washed, repaired, and resold at a lower price by NOAH.

Read this blog from here: https://noahny.com/blogs/news/not-dead-yet

Also, they are honest with their failure during the production process. This blog disclosed that there was a small error on their logo on the hoodie. They explained why it happened and the reason they are selling them at a lower price because they don't want to make those garments waste damaging environment.

Read this blog from here:  https://noahny.com/blogs/news/the-perils-of-production-cheetah-core-logo-hoodie

NOAH NYC is the brand honest to their customers to show their engagement in sustainability! 

Visit and explore their official website to find out more interesting information and your favorite items!

NOAH NYC Instagram: https://www.instagram.com/noahclothing/?hl=en

H. 

#noah nyc #streetwear #sustainability

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Sustainable & Affordable Brands: CHNGE

Unfortunately, sustainable clothing usually means a higher price tag. This is due to a number of reasons, from the higher quality materials used to make the garments, to paying their employees a living wage that factors into the price of the garment.

On your journey to sustainable fashion, be wary of fast-fashion brands that are hopping on the bandwagon by greenwashing themselves.

For example, H&M has launched a "conscious" clothing line that proposes to use more eco-friendly practices, however they still remain

Notable Eco-friendly Brand: CHNGE

Price Point: $

CHNGE is a brand that focuses on providing garments created from organic cotton, ethically made in Fairtrade factories.

Founded by Jacob Castaldi, CHNGE is a streetwear brand that is built on transparency, sustainability, and philanthropy. The brand specifies in reducing the environmental impact as much as possible while remaining transparent. To top it all off, the business is following a more philanthropic model by donating 50% of profits to five select charities.

The brand chooses which charities to donate to through a vigorous selection process from examining their work, alignment of values, and resource allocation.

CHNGE has factories in Turkey as well and not only do their employees make a living wage, they are also taught how to manage their money since it is more than what they may originally be used to in this industry.

CHNGE has a range of uniquely styled t-shirt dresses, crop tops, and basics with graphics that feature positive messages including unity, feminism, and more.

They are size inclusive with a range from XXS-4XL, featuring a diverse range of models on their website. If you are interested in purchasing, a printed t-shirt runs around $30 USD.

References

https://goodonyou.eco/affordable-sustainable-fashion-brands/

https://directory.goodonyou.eco/brand/chnge?_ga=2.70548371.287107301.1618878207-1942511806.1614063034

https://www.forbes.com/sites/raewitte/2018/06/21/meet-chnge-the-ethical-clothing-brand-set-out-to-impact-the-world/

https://chnge.com/pages/donations

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Make Sustainability Sexy//Wolven

Sustainability — Diversity — Body Positivity — Creativity/Artistic Appreciation

Wolven is an an activewear brand that with every purchase they give back to the plant. Designed in Downtown Los Angeles with sustainable fabrics, each style is produced in small batches.

The clothes are made from recycled plastic bottles and the patterns come from geometry found in nature.

OEKO TEX- certified recycled P.E.T fabric and there are 27 post-consumer plastic bottles in one pair of leggings.

(source; https://wolventhreads.com/pages/sustainability)

(source; https://wolventhreads.com/pages/sustainability)

The softest sustainable leggins you'll ever own.

A cellulose fiber derived from beechwood pulp that’s twice as soft as cotton (really, really soft). Our modal fabrics are produced from wood-pulp fibers that are sustainably harvested

Beech trees propagate and regenerate naturally, so no artificial irrigation or planting is required—making beechwood forests a completely natural and more sustainable source of raw material. These carbon-neutral fibers require no toxic pesticides, no clear-cut farm land to grow, and substantially less water than cotton. Win-win.

A.

#sustainability #sustainable #fashion #active wear #hot #trend #geometry #recycle

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Fashion Influencer is working on sustainable fashion: what is STUDIO R330?

Japanese model and TV personality Rola who is based in LA launched her own brand named "STUDIO R330" last June. 

( Photo from Rola’s Instagram)

Her passion to create this brand was started when she moved to LA 2 years ago. She was inspired by both nature and an eco-friendly lifestyle, which is energy for her happiness and health. 

https://www.instagram.com/p/CKKdNxwFJwt/?igshid=r8ug3ibu1k0

She explained her thought more on her YouTube channel.  (English subtitle available) 

The products are reflecting her wishes to create items with good quality in order to use them over and over for a long time in a creative and environmentally friendly way. 

In the first collection “Herb Ritts Iconic Collection”, the sustainable workout wears made from recycled clothing and other plastic waste. 

(Photos from official website

: reversible short bomber jacket, sport bra & leggings) 

Under the theme of "sustainable essential wear," the latest collection is focusing on denim and white shirts, which are the basic items for fashion. 

Denim is made from Hiroshima denim fabric maker Kaihara, and processing at SAITEX in Vietnam, which is known for making ethical and sustainable denim. Besides, they achieved in recycling 98% of the water used during denim production. 

(Photo from official website : High rise skinny in 7 colors) 

The white shirt was designed to be simple and can be worn regardless of trends. The fabric is 100% organic cotton from Turkey, and the buttons are eco-buttons containing biomass.

(Photo from official website) 

Surprisingly, their packing bag is also made of 100% organic cotton and can be used as a laundry bag. 

Along with the launch of the jeans collection, they launched a charity project called “Forest R330” focusing on reforestation. In partnership with the American non-profit organization One Tree Planted, 10 trees are planted in Indonesia for each pair of jeans purchased. 

Keep an eye on "STUDIO R330," which actively engages in social contribution activities with the aim of coexistence of humans and nature. 

Don’t forget to check the official website and instagram!

H. 

* STUDIO R330 official website: https://r330.jp/

                           Instagram: https://www.instagram.com/studior330/?hl=en

* Rola Instagram: https://www.instagram.com/rolaofficial/

#sustainable brand #Japan #LA #dennim #shirts #Sportswear

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Don't Just Recycle, UPCYCLE!

(Source: https://brightly.eco/6-easy-ways-to-upcycle-old-clothes/)

Being more conscientious about your purchases is a great move towards helping the planet. However, often there is something overlooked that is right in your own closet. The old t-shirt you never wear anymore, the jeans that don't fit just right, etc. Repurposing, or upcycling, is the perfect way to prolong the life of your garment while spicing up your closet!

You may or may not be familiar with the term upcycling, this means taking something that no longer is in use and giving a second life/ new function.

There are tons of ways to repurpose your old clothes, from cutting and sewing, to painting and embroidery.

Let's start easy, here are a few ways to upcycle an old T-shirt!

1. From T-Shirt to Makeup Removing Pad

(Source: https://www.reddit.com/r/ZeroWaste/comments/att2fs/its_a_small_change_but_still_a_change_reusable/)

Instead of throwing that t-shirt away, cut up same-sized rounds or squares from the fabric and sew them together along the outer edges. No need to be an expert seamstress, so long as it can endure the washing machine. After using, you can throw them in the laundry with your towels and bedding.

2. Cut it up!

(Source: https://www.tonguechic.com/archives/four-ways-to-upcycle-an-old-t-shirt-with-style/)

Are you over the look of that ol’ t-shirt? Grab a pair of scissors and change it up! There are a variety of ways you can spruce up an old t, whether that be a crop top, tank top, open back, the creativity goes on! 

3. Turn it into a bag!

(Source: http://www.trashtocouture.com/2017/04/diy-t-shirt-into-macrame-market-bag.html?m=1)

You can turn your shirt (or shirts) into a net bag for your produce! Depending on how tight you tie the knots, you can use the bag for different things. 

Follow the link above for a DIY video on how to make one!

Interested in even more ways to upcycle your goods? Turn to the internet where you’ll find many more ideas and tutorials on how and what to revamp!

References

“What Is Upcycling?” Habitat for Humanity, www.habitat.org/stories/what-is-upcycling.

Lang, Hannah. “Upcycling Clothes: 7 Creative Ways to Repurpose Your Old Clothes.” Good On You, 25 Nov. 2020, goodonyou.eco/7-creative-ways-to-upcycle-your-old-clothes/.

https://www.reddit.com/r/ZeroWaste/comments/att2fs/its_a_small_change_but_still_a_change_reusable/

https://www.tonguechic.com/archives/four-ways-to-upcycle-an-old-t-shirt-with-style/

http://www.trashtocouture.com/2017/04/diy-t-shirt-into-macrame-market-bag.html?m=1

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RE/DONE Iconic. Sustainable. Individual.

RE/DONE is a sustainable high end brand that I love, it got popular over on social media back in 2014, having just been launched in downtown LA by Sean Barron and Jamie Mazur.

What they do?

They repurpose old Levi's jeans and turn them into unique and modern styles.

RE/DONE jeans have both vintage characters and modern fit. With them, you’ll never have to sacrifice personality for shape.

Vintage Levi’s denim carries stories of years to wear- a history of past life. From frayed pockets, the whiskered coloring, the torn kneed, and the faded denim. These pre-loved jeans have circulated owners and changed hands over the past few decades, transforming them and giving them a life of their own. The Levi’s denim only gets better with age.

The Levi’s jeans are taken apart at the seams, repurposing it as the fabric of RE/DONE new jeans. The jeans that launched are mid-rise modern skinny fit, and irreverent, perfectly slouchy, borrowed-from-the-boys relaxed fit and have since added a perfect belly-button skimming high-rise cut. The jeans are manufactured in Downtown Los Angeles using water conserving methods and no harsh chemicals. Quantities will always be limited since each pair is handpicked, hand cut, and distinctly one of a kind.

A.

#fashion #levi's vintage #vintage #levis #upcycle #RE/DONE #clothing brand #sustainable #sustainable brand

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Japanese streetwear brand “MYOB” rebranded more ecofriendly

“MYOB” is a brand originally launched in New York in 2009 as an accessory shop. Initially, MYOB, which stands for "Mind Your Own Business", started to propose unique street fashion wears. 

From the 2020AW Collection, it was rebranded and reborn as a new line "cycle" by Japanese designer Comi. This name includes COMI's thought that "People I have met and all things I experienced have all connected, so we are cycling (rotating)".

Comi changed the brand name to “Cycle By MYOB” to start making more environmentally friendly products. This time, she announced the 2021 Spring / Summer collection with the concept of "Earth Energy".

In this second season of the collection, they have a relaxed mood and more earth tones items. About 50% of the items made from sustainable materials such as recycled polyester and organic cotton.

While repeatedly trying out samples from Japanese textile manufacturers, they used recycled polyester "Ecopet" for the earth-colored jacket to achieve a big silhouette with elasticity. In addition, polyester fabric using organic cotton and recycled fiber is used.

Comi says that her interest in the environmental issue has increased as she has been exposed to various information such as plastic waste and sewage problems. She explained the brand's belief is to express environmental problems casually and uniquely.

For this reason, Comi was particular about using fabrics that reduce the environmental burden as much as possible while maintaining the street style that he wants to express.

Currently, They sell their products mainly on official online stores and in pop-up stores in Asia such as China and South Korea, as well as in Milan and London.

 The online store also supports overseas shipping. The next spring/ summer 2021 collection coming soon on the official website. Don't miss it!

Official website: http://myob-nyc.com/?mode=f22

Official Instagram: https://www.instagram.com/cycle_by_myob/

Designer Comi’s Instagram: https://www.instagram.com/comi_myob/?hl=en

Photos from: Official website, Official Instagram, 

                      https://www.wwdjapan.com/articles/1150759 

                      https://girl.houyhnhnm.jp/fashion/everything_is_in_cycle

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Eco-Friendly Fashion Tips

Let's be real, the fashion industry is responsible for a lot of waste.

(Photo from: https://wellmadeclothes.com/articles/ClothingSpillInstallationRaisesVitalConversationAboutWardrobeWaste/)

The impact of fashion on the world has been severe, by boosting carbon emissions, increasing water waste, and chemical waste/ dumping in landfills or local water supplies.

Now is the time to be a conscientious consumer in all aspects of life. From switching to a reusable bottle and metal straws, to environmentally friendly fashion choices.

Here are some simple steps you can take towards a more sustainable lifestyle!

1. Thrift Shopping:

(Photo from: https://www.pinterest.com/pin/737042295259561902/)

This is one of the easiest ways to implement a sustainable fashion plan into your life. Second-hand clothing helps alleviate the demand in the market for new clothing to be made while preventing more clothing from ending up in the landfills.

2. Repair Clothes Yourself:

(Photo from: https://www.thesprucecrafts.com/clothing-fixes-that-everyone-should-know-1106531)

Got a small hole, button falling off, or other tear on a garment? Picking up some basic sewing skills can extend the life of your garment and means less money spent on new clothing and repairs. Don't know how to sew? Some community colleges offer FREE sewing classes, or you can look up how-to videos online.

3. Instead of Throwing it Out, Donate it:

(Photo from: https://www.move.org/how-to-donate-your-used-items/)

Clothing that is thrown out often ends up incinerated or in a landfill. If you haven't worn it in over a month, it's time to donate it so someone else can love and appreciate it! If it's no longer in wearable condition, it can be recycled. You can even look into organizations that collect used clothing for charitable purposes.

When purchasing, it's important to choose products that you love and that will last.

4. Make Purchases with Longevity in Mind:

(Photo from: https://www.pinterest.com.au/pin/289919294766670422/)

Try to abstain from impulse purchases, instead try investing in pieces that you really love and are made from high quality materials.

5. Invest in Slow Fashion

(Photo from: https://www.whowhatwear.com/slow-fashion-movement/slide2)

In contrast to fast fashion, slow fashion advocates for manufacturing in respect to people, the environment, and animals.

Characteristics of a slow fashion brand include high quality materials, smaller local stores as opposed to chains, locally sourced, produced and sold garments, and few styles per collection released a very limited time per year.

(Photo from: https://www.retailconsumerproductslaw.com/2019/12/eco-friendly-or-falsely-advertised-sustainable-fashion-advertising-in-europe-dos-and-donts/)

Resources:

Spedding, Emma. “10 Easy Ways You Can Make Your Wardrobe a Little More Sustainable.” Who What Wear, Who What Wear, 16 Oct. 2020, www.whowhatwear.com/easy-sustainable-fashion-tips/slide10.

Rebecca. “11 Sustainable Fashion Tips for 2021.” Minimalism Made Simple, Everestthemes, 23 Jan. 2021, www.minimalismmadesimple.com/home/sustainable-fashion-tips/.

Hill, Madeleine. “What Is Slow Fashion?” Good On You, Good on You, 2 Nov. 2020, goodonyou.eco/what-is-slow-fashion/.

#sustainable #fashion #ecofriendly

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How “Dazey LA” Stays Sustainable.

Fashion is the number 2 polluter in the world and that is because of overproduction. Dazey LA does things differently by ethically and sustainably producing from start to finish in Los Ageles, CA

Embracing “slow fashion” to provide the heist quality goods while eliminating all waste. The products are handmade to order and created in 2-3 weeks and then shipped.

Small batches of graphics/tees are printed as they are order. This method helps out to never overproduce graphic tees that don’t sell.

Designs are hand drawn and printed in organic and deadstock cotton.

Dazye makes clothing for people who care. Designed to empower women and create conversation. Their online shop not only included their designs/ clothing but alongside you are able to ship curated goods by fellow female owned small businesses.

A.

Shop my favorites for the month of February.

#sustainable fashion #sustainable #fashion #dazey #dazey la #la #los angeles #los angeles fashion