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Five Tips for Improving Your Text Message Marketing Campaigns on Television :: TextBoard Marketing Blog

If you’ve been offering SMS marketing services to your clients, many of them have probably asked you about the best way to promote their texting campaigns. And while there are a lot of great options such as postcards, billboards, email messages, or ads on a website, the advertising medium with the highest yield of mobile subscribers is, hands down, television. If you consider the habits of television watchers, you can tap into a mood and activity that are susceptible to mobile response.

TV viewing is typically considered a passive activity that requires no effort, no energy, and little engagement from the average viewer. In many cases, this can actually be a disadvantage to an advertiser trying to promote a product to people who are in a state least conducive to shopping. But for SMS advertisers, TV offers a golden opportunity to viewers who should be seen not as passive, but as having no other distractions.

Almost all consumers have their phones within hand’s reach throughout the day—when they eat, while they drive, when they go to bed, and especially when they’re on the couch watching television. The consumer likely has no distractions other than their mobile device and the TV. Marketers can capitalize on this by merging the two together in the perfect texting televisions campaign.

Advertising your text campaign to the TV crowd yields a high number of mobile subscribers, particularly when the advantages and limits of television are most considered ahead of time. Here are our top 5 tips for executing the best possible TV commercial for your text message marketing campaign.

MAKE THE CALL-TO-ACTION CLEAR

The call-to-action is the single most important part of the text campaign because even the most persuasive advertisement in the world is useless if the viewer does not know where to go or what to do to purchase the product. Making your text message call-to-action clear tends to be the area where many ads fall short, but is the most crucial thing to get right. Often an advertiser will simply include a tiny section of text at the end of their 30-second spot that says “text KEYWORD to 1234″ for more information. However, in the constant stream of TV text and images, it’s just too easy for the consumer to ignore or overlook a small, briefly-shown call-to-action.

While ads like these may garner a handful of responses, the low visibility of the call-to-action precludes the campaign from generating the highest response rate possible. The way you typically promote your phone number or website is how you should also promote your SMS campaign. Have the announcer read the call-to-action while the keyword and short code are prominently displayed on the screen. When possible, leave the text message call-to-action on the screen for the entire length of the spot. This will leave plenty of time for consumers to grab their phones and follow the instructions.

SET THE SUBSCRIBER’S EXPECTATIONS

By now, the majority of mobile users understand HOW to opt into a mobile subscriber list. But they may not know WHY they should opt in. Unfortunately, a few bad apples have left a bitter taste in some consumers’ mouths. But since carriers have started implementing standards and policies that all text message marketers need to follow, the reported abuses have dropped considerably and consumer resentment has quickly turned around. In order to keep mobile users open to joining subscriber lists, it’s important to explain what they should expect once they join the campaign.

Before consumers opt in, clearly explain to them WHY they are joining. Is it for an instant coupon, are they joining your event alerts? How many messages will they receive, and how frequently? The volume and frequency of messages are important to communicate so that consumers fully understand what their opt-in commits them to, minimizing frustration later. And just as important is showing the customers how they can quickly opt out. Explaining the STOP ALL method within the first text is always the best idea.

USE SHORT KEYWORDS

Your time is limited within a commercial. Consumers won’t be able to remember complex keywords in addition to a short code. However, even on a shared short code where keyword selection is limited, marketers can get creative and come up with easy-to-remember, easy-to-type keywords.

Avoid keywords with numbers, and don’t use multiple words like “SPECIALDEALS.” These can be easily misread, misremembered, and most subscribers will attempt to include a space between multiple words. Pick something creative, but also something that reflects the brand or product being offered.

OFFER SOMETHING FOR JOINING

Nothing builds a mobile subscriber list better than offering opt-ins something in return. Give them a chance to win an iPad or free trip, and you’ll see an instant response anytime the commercial airs. Even something as simple as a discount on their next visit is a great way to build a subscriber list and drive traffic into the locations. Just like in any advertising campaign, the sweeter the offer, the better the response.

DON’T STOP

Subscribers have joined a mobile list for a reason: they are eager to receive messages from the brand. Too many companies fall short by not sending follow-up messages frequently enough. TextBoard studies show that consumers would rather receive more messages from the companies they’ve opted into. One or two messages per week is a good frequency to aim for when sending text messages, however sending as often as twice a day is not uncommon for popular establishments. And always respect the subscribers by offering them relevant messages and kindly fulfilling their opt-out requests.

Text message marketing is a new tool for many advertisers, but those who are inexperienced with the medium can feel quickly overwhelmed. Proper execution is crucial, as is guidance from an experienced agency with a history of successful text-campaign management. The recommendations above are based on TextBoard’s extensive SMS expertise and years of experience executing effective television advertising for our clients.

#tv #advertising #sms #keyword

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How to Use SMS or Messaging Services

Technology is changing very fast and so are our lifestyles. The gadgets are becoming smaller and smarter day by day. As per once estimate the computing power of a microprocessor doubles every two years. A phone which was earlier considered only a device for communicating with one another has now become an important part of our daily life. In-fact it has become so much a part of us that we cannot think of leaving our home without our mobile phone.

Mobile phones are one of the greatest inventions of man; they allow us to communicate from any part of the world to any other part. Man is a social being; he always needs to communicate with someone or the other, to have his life going on. Mobile phones not only help in talking but also sending auto reply SMS messages, which are called as SMS (Short Messaging Service) and the process is also called as texting in certain parts of the world. I've got personal experience in the field of sending messages, because I send at least a hundred messages a day.

Sending a message is not a difficult task, it has become very common and the cheapest mode of communicating. Students find it as an effective way to communicate with each other at nominal costs. The basic requirement to send SMS is the mobile phone; almost all of my friends have mobile phones, so sending messages is the most cost effective means of communication for me. The message to be sent may include text, numbers and picture, mostly we type text messages. The speed of typing a message could be increased by using the dictionary mode, it also helps us in including special characters, I always use the dictionary mode as most of the times it predetermines the entry that we make and makes typing easy, after typing the message we have to enter the contact to which the message has to be sent. The contact can be taken from the contact list also. It is also possible to send same message to multiple recipients. Picture messages could also be sent.

We can also send photos by a service called MMS. MMS is the abbreviation for Multimedia Messaging Service. The SMS has grown to such a level that I have started earning through it. Permission Based Marketing also allows us to receive messages for which we are paid, which shows the potential of this medium. Some popular TV channel also conducted a contest as to who could send maximum number of SMS in quick succession. Messaging has great advantages. However, there are some disadvantages also. Prolonged usage of the mobile affects our vision and may also lead to problems in the fingers. The waves from the mobile also have adverse effect on our body. Taking an overall look, these disadvantages seem to be nothing when compared to the unbeaten features that the mobile phones offer. SMS has helped a long way in communicating and keeping in touch, economically. As a regular user of SMS, I feel that this service must be improved further and made cheaper. Overcoming some of the drawbacks that it has right now would make it more efficient.

#sms #sms messages