health coach
Do you need help to come out from toxic life? Do you wish to tune in to your body and create healthy, loving habits.?This is what I have always shared in my writing. I have many health blogs where in I shares tips and advice on health and well-being. I am also an active member of health club association and I do not only concentrate on weight loss but overall body fitness. I cover all topics which can keep your mind and body healthy. Come and rejuvenate yourself.
healthcoachpage · 3 hours ago
Why Would Anyone Work with Me vs. Another Big-Name Coach
Clients have the chance to work with any online trainer, and it can be hard to figure out why anyone would want to work with you. If you’re just getting started as an online fitness trainer, the self-esteem struggles are real.
You find yourself wondering why a client would choose you over someone else who seems more qualified, or is in better shape, or offers effective workout programs.
Bottom line: Because you’re special.
You’re unique. There’s only one of you. You have experiences, perspectives, interests, and an ability to connect with your audience that no one else can offer.
Learn more in today’s episode.
Your personal triumphs: A key to connection
Maintaining a healthy lifestyle is tough. When you share how you manage to keep your nutrition and fitness as top priorities in your life, you’ll connect with your audience. We all face struggles with prioritizing our health, and when you share those struggles with your niche audience, they’ll see themselves in you. When you share that you’ve overcome your struggles and are able to keep your health and fitness a top priority despite issues getting in the way, clients will have confidence that you’ll be able to help them do the same.
When your niche audience sees the opportunity to connect with you as a person, they’ll be more likely to reach out to you as a trainer. Clients need to see themselves in you to realize that they can achieve results.
  Trust your success stories
When you have a client who compliments your ability to motivate them and help them get results, it’s easy to brush off their praise. You might feel like they’re the ones who put in all the work, or that they were easy to work with. It’s important that you internalize their praise and realize that they’re telling you the truth: You’re great at what you do, and you’ve contributed to positive changes in their life.
Accepting and internalizing compliments doesn’t make you conceited or ungrateful—rather, quite the opposite. When you accept and internalize compliments, you’re showing that you trust your clients, value their feedback, and want to continue to help more people create positive change.
  Switch up your inner voice
Put a halt to negative self-talk and self-deprecation, and start talking to yourself positively. It’s fine if it feels silly or like you’re joking—the goal is to build your confidence as a personal trainer by providing yourself with consistent positive messaging.
When you feel confident about yourself and your ability to help your clients, you’re more likely to connect with your audience. Don’t be afraid to fake it til you make it. If you stay consistent, you’ll find that these thoughts come automatically.
  Don’t forget—you’re special. Really.
If you cringe when you think of complimenting yourself, or you feel like there’s no way someone would choose you over a bigger-name trainer, you’re not alone. Everyone struggles with insecurity, no matter how confident they may seem on the outside. Homing in on your niche, sharing your struggles with your audience, and figuring out how to switch up your inner voice to that of a caring friend (instead of an enemy) can all go a long way in helping you portray the confidence necessary to attract your ideal clients.
Your homework: Email or tag @theptdc on Instagram with the reason(s) why someone should choose to work with you over a bigger-name trainer. We’re excited to celebrate you and hear how you’re serving your audience!
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healthcoachpage · 5 days ago
How to Generate Ideas That Your Ideal Clients Care About
If you’re looking to grow your personal training business, you probably understand that digital marketing is important. But how do you get people interested in your ideas? How do you generate ideas that your target market, client, or customer is going to care about?
In reality, this is more about presenting your helpful ideas in a way that your clients will care about them. You might be under a lot of pressure to create great content, but remember that one great idea is better than countless terrible ones. So what do you need to know about content creation? Learn more below!
Dealing with the stress of content creation
Today, people are under more pressure than ever to create good content. You probably feel like you have to generate ideas every day just to stay relevant. After all, if you aren’t relevant, you may have a difficult time generating online traction, which will make it harder for your target market to find you.
“I need to create content now! What do I say?”
If this is a question you’re constantly asking yourself, it is annoying, and you need to stop. The pressure is omnipresent, but if you feel forced to create ideas, they won’t be good. Putting out bad ideas is almost worse than not saying anything at all.
Therefore, you should take the time to figure out how you can create one piece of great content that will convince your target market that you have the answers. How does this process work?
What are your clients worried about?
First, you need to figure out what your clients are worried about. That way, you can figure out what their pain points are and create content to directly address them.
There’s a saying that it’s easier to unite people against a common enemy than it is to unite people in pursuit of a common goal. It’s not wrong—some people build their entire careers around being angry at something new every day. But you don’t want to surround yourself with this type of negativity. It’s stressful and emotionally exhausting, and can burn you out. Fortunately, there’s an easier way.
Do your target market research
The first thing you have to do is your target market research. Figure out what your market is frustrated by. There are plenty of ways you can do this. You can travel to numerous online locations, including:
Social media platforms such as Facebook, Instagram, Twitter, TikTok, and Snapchat
Online forums, such as Reddit
Video pages, such as YouTube
News outlets related to your target market
Then, you can see what your target market is saying. What are they most frustrated about? If you can see what their frustrations are, you can generate ideas to address those concerns.
Ask your clients directly: Generate ideas
There’s also a chance that you interact with your target market through email, on your own social media profiles, or even face-to-face. If that’s the case, ask them directly:
“What is the one thing you are most concerned about in your industry?”
This isn’t rocket science. All you have to do is ask them. If people feel like you’re trying to solve their problems, they will share them with you. This can give you content creation ideas you can use to address their concerns.
An example of content creation in action
Generating ideas can be hard, and it may be helpful to take a look at an example of content creation in action. One of the biggest issues related to education in the fitness industry is that a lot of curricula are outdated. Trainers are not receiving the education they need to help their clients.
So we created a caricature of a trainer from the 1980s sharing hilariously awful fitness education ideas. We created videos and shared them with others, communicating the point that fitness education is outdated. This idea generated traction and helped us grow our fitness education platform without being overtly negative. This creativity addressed a significant pain point and resonated with our audience.
If you want to learn more about how to generate ideas and content creation, take a look at our videos and follow us on social media!
Never miss an episode
All episodes are available to subscribe and listen to on iTunes, Spotify, and Stitcher. You can also subscribe and watch it on YouTube.
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healthcoachpage · 5 days ago
[The Best] Are You Showing Signs of Professional Burnout? Take the Burnout Test, and More
Want to put great fitness content on our radar? Post on Facebook and include #PTDCBestSubmission. 
Best Content of the Week
A client recently shared with me a NY Times article about languishing versus flourishing. Almost all the clients and coaches in our community could relate to the “languishing” signs. Burnout, the topic of this week’s best article, can greatly contribute to those feelings. If you’ve been feeling “meh” about your job or life lately, take the burnout quiz in this week’s article to see if you’re at risk. If you are, start implementing the tips in that article, reach out for professional help, and take the steps you need to start flourishing.
— Esther Avant
Best Article
Are You Suffering from “Burnout”? Take This Quiz — Krista Scott-Dixon and Julia Malacoff, Precision Nutrition
We trainers are notorious for burning the candle at both ends. We make ourselves available to clients at all hours—because we feel we must to earn a living. But doing this for too long can lead to burnout—do you know the signs? In this week’s best article, the team at Precision Nutrition gives you a quiz to see if you suffer from it, and provides tips for work-life balance.
— Shane McLean
  Best Video
Knee Pain When Running? How to Fix Runner’s Knee, Shin Splints & Achilles Tendinitis — Chris Hitchko, Show Up Fitness 
Too often, pain is handled in one of two extreme ways: pushing through it or avoiding it completely. It’s up to us to help our clients do the things they love—pain-free. In this week’s video, Chris Hitchko addresses how to fix common running-related pains like shin splits and Achilles tendinitis.
— Esther Avant
  Best Social Media Post
Posted by Ben Carpenter on October 12, 2021
Food variety may cause you to eat more, as Ben Carpenter discusses in this week’s best post. In his reel, Carpenter suggests that while individuals who are trying to limit their calories may benefit by limiting food variety, this strategy can also be applied the other way around—by, say, increasing vegetable intake. Check out his post for the full explanation.
— Christina Abbey
Best Podcast
Rigid vs. Flexible Dieting — Adam McDonald with guest Bill Campbell, The Health Mastery Show
Bill Campbell shares some unique and fascinating research from his lab at the University of South Florida. He found no difference in physique outcomes between lifters who followed a strict meal plan versus lifters who took a “flexible” dieting approach. Interestingly, the flexible dieting group actually gained more fat-free mass in the post-dieting period. He says that while body composition wouldn’t likely change much with a highly processed diet versus a “clean” diet, there would be a long-term negative impact on health markers. Campbell also notes that eating more processed foods would make it much more difficult to stay in a calorie deficit. He also shares some thoughts on diet breaks and refeeds.
— Mike Howard
More Great Fitness Content
[Article] The Hybrid Training Model for Personal Trainers — Gavin McHale,
[Video] Improve Your Copywriting Skills by Using This Formula — Lucas Rubix
[Social Media] “Should I Do XYZ?” — John Berardi, @drjohnberardi
[Podcast] Roar Like a Lioness — Rashonda Thornton with guest Sha-Lai Williams, The Dietitian Against Diets
[Podcast] Heated Topics Around Nutrition — Bradley Goldman with guest Mike Doehla, NBS podcast
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healthcoachpage · 7 days ago
How to Move Your Business into a Hybrid Model
“I actually don’t like this topic at all.”
Jonathan Goodman kicks off Episode 17 of the Online Trainer Show with that surprising sentence.
Why? Well, hybrid training is a made-up name that actually means nothing. (Spoiler: He made it up.)
What exactly is the hybrid model of personal training, anyway?
Back when Jon came up with the original system, the idea that you didn’t have to physically be there in person to train someone was revolutionary. So he needed a name to brand it in a way that, even if it ruffled some of the old dogs’ feathers, people actually understood what he meant.
As we’ve watched the online fitness world evolve, however, every single trainer knows that they have to have something online. You simply cannot move forward as a fitness professional without having an understanding of how the online world works. It’s like learning to read and write for the digital age—many more doors open for those who know how.
All hybrid personal training means is that in order to be competitive, exist, and thrive in this business in the future, you have to know how to leverage technology to do a better job. That’s it.
  The three types of hybrid personal trainer
Just because you’re a hybrid trainer doesn’t mean that you have to live online every day. In fact, you may never consider yourself an online trainer at all. Let’s dive into the three archetypes to learn more.
  Someone who will never be an “online trainer”
We’re talking about someone with no internet presence, who has a fantastic local clientele, and who gets referrals like mad. When the pandemic hit, many of us had to adopt video training. But what about now, when gyms are back open?
Leverage that same technology for clients who can’t make a session due to bad weather or traffic, or being out of town. Even if all of your clients are local, in situations where they can’t make it, do the session over video. The results? No more missed sessions.
  A truly “hybrid” trainer
One of the trainers we worked with at the PTDC doesn’t work with anyone purely online, and yet still brings in over $250,000 in online business. They charge a monthly fee covering things like support, accountability, and check-ins, plus an in-person session price.
As all of their clients live locally, that’s where the work gets done. Plus, since they live close enough to come into the gym, they refer nearby friends.
More referrals, more money, multiple revenue streams. This is just one model, but it’s a great example of using technology to improve your margins.
  The tiered service hybrid model
There’s a great story of one gym owner who also adopted technology during the pandemic and has never looked back. When they put up an online program during COVID, they actually started earning more revenue each month. So they kept it when things opened back up.
Now, this gym offers three different levels of service:
A baseline online program, where you can be anywhere in the world, get programs, and call into the group workouts
In-person/online mix where clients are able to attend a few sessions a week
Small group training
Once again, hybrid personal training means more monthly recurring revenue, fewer missed sessions, and a better business.
  Final thoughts
The hybrid model of personal training is kind of a re-definition of what it means to be a fitness professional.
Technology isn’t there to take humans out of the equation, but rather to optimize the experience for both you and your clients. Let it handle the rote, boring tasks while you master things like being a better communicator, building a brand that works for you, being accountable and empathetic, and meeting people where they’re at so you can get them to where they want to go.
Hybrid training not only creates better schedules for us, but it also helps us be there for our clients how they need, when they need it.
Learn a flexible framework for building your online training business.
The demand for online training has been increasing over the last decade and continues to grow exponentially. As more people adapt to a virtual world, it’s time to take action on the future of your career. The Online Trainer Academy teaches you a flexible framework that adapts to you and your unique needs, so you can have the business and life perfect for YOU.
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healthcoachpage · 9 days ago
Top 10 Wonder Facts about Immunity to a Disease
What is immunity? Immunity is defined as the ability to resist and to fight the different infections and diseases is called immunity.  The main pillar of immunity is Antigen and Antibodies... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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healthcoachpage · 10 days ago
[The Best] Becoming a Better Nutrition Coach, and More
Want to put great fitness content on our radar? Post on Facebook and include #PTDCBestSubmission. 
Best Content of the Week
This week’s list will get you to challenge some of your preconceived notions about nutrition coaching. Do calories matter? Are all foods the same when macros are the same? How do you get a client to actually do the things they say they’re going to do—and consistently? Check out this week’s best social media post, then be sure to scroll to the bottom of this page to discover more great nutrition-related content.
— Dani Singer
Best Article
How to Prevent Burning Out as a Fitness Professional — Tony Gentilcore,
This is an article Tony wrote five years ago that he updated and is still relevant today. He explains you need to go into a personal training career with your eye wide open and to focus on the “big rocks” if you want a sustainable career in fitness.
— Shane McLean
  Best Video
How to Get a Good Night’s Sleep … — Xander Connabeer, JLX Coaching
Last week we featured an article about “invisible” stress and this week’s video is covering the other “S” that I think most people overlook when it comes to overall health, quality of life, and physical progress: sleep. This week’s video is an incredibly comprehensive and succinct overview of why sleep is so important and actionable tips to improve yours or suggest to clients.
— Esther Avant
  Best Social Media Post
Posted by Allie Henrie on October 7, 2021
While tracking macros may not work for everyone, macro education isn’t just another diet (we’re looking at you, IIFYM). Understanding the chemical structure of the food we eat is an invaluable tool to have regardless of your goals, or lack thereof. As Allie Henrie says in her post this week, “Being nutrition literate will allow you to make educated decisions for yourself about your health.” Check out her post for more.
— Christina Abbey
Best Podcast
300 Little Things Part 1 — Mark Zarate, Cool, Calm & Chaotic
Mark Zarate shares a third of his “300 little things”—a fun, lighthearted, yet profound list of life lessons that will make your life just that much better. From excellent health advice to relationships to music, from conventional to abstract, Zarate covers a lot of ground in this shareable, bookmark-worthy episode.
— Mike Howard
More Great Fitness Content
[Article] Exercise Timing: Does It Matter? — Eric Curry, Science for Sport
[Video] The One Thing a Female Athlete Needs to Succeed — Erica Suter
[Social Media] Calories Don’t Matter Because Not All Foods Are the Same, Bro — Ben Carpenter @bdccarpenter
[Podcast] Being Consistent — Brad Dieter, MI Take Podcast
[Podcast] The Science of Self-Control — Mike Matthews with Menno Henselmans, Muscle for Life Podcast
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healthcoachpage · 11 days ago
Personal Trainer Salary 2021: Adaptable Personal Trainers Among Highest Paid
We were hoping our 2021 personal trainer salary survey would occur in a post-COVID world, but clearly, the pandemic is still here. We sent out our survey as COVID began to die down, providing us with valuable information on how COVID-19 affected the personal training industry.
Many people do not feel safe going to the gym yet (thanks, delta variant). According to the Centers for Disease Control and Prevention, it’s still not safe for unvaccinated people to attend high-intensity exercise classes indoors. Spinning, HIIT classes, hot yoga, and other workouts that leave participants huffing and puffing are on the high-risk list. The fitness world has been forever changed—virtual fitness is here to stay. Here, we’ll explore what that means for personal trainer salary (and more).
  Who took our survey?
Of 837 total survey respondents:
41% owned their own hybrid or online business, 15% owned an in-person gym, 12% worked at a gym and trained clients on the side, and 12% worked in another industry and also trained clients on the side. Others worked for independent and commercial gyms, online coaching companies, and healthcare facilities. 4% of respondents were furloughed or laid off from their personal training position.
39% specialized in fitness, 22% specialized in strength and conditioning, 17% specialized in health and wellness, and 6% specialized in movement and physical therapy. Others specialized in nutrition, life coaching, and habit change coaching.
25% of respondents had at least 15 years of experience in the personal training industry, 22% had seven to nine years of experience, 20% had 10 to 14 years of experience, 19% had four to six years of experience, 11% had one to three years of experience, and just 3% had less than a year of experience.
  The average personal trainer salary has remained steady
In 2020, the average pretax income for personal trainers was $46,132. This is fairly consistent with the average income shown in our surveys over the past two years, with personal trainers reporting an average salary of $47,700 in 2018 and $46,000 in 2019.
Our survey’s findings are in line with other sources—ZipRecruiter says the average is $48,853, while the U.S. Bureau of Labor Statistics says the average for fitness trainers and instructors is $41,950.
    Online personal trainers are earning more
Our survey shows that online personal trainers and nutrition coaches are earning more than trainers and coaches who do not offer online services. Training is changing, and personal trainers are adapting to their clients’ new needs.
On average, personal trainers and nutrition coaches who train their clients virtually earn $52,518 per year, compared with an average salary of just $34,585 for personal trainers and nutrition coaches who offer traditional, in-person services only. Some 86% of trainers and nutrition coaches who earn six-figure incomes train their clients online.
Training clients online is a scalable model that allows personal trainers to reach more people in less time. Online trainers with over 100 clients earned more money (an average of $127,613 per year) than online trainers with fewer clients.
  Average personal trainer salary by specialty
In the personal training world, different specialties bring different salaries:
Nutrition coaches earn more than other specialties, with an average income of $76,579 per year.
Physical therapists earn an average income of $61,703 per year.
Personal trainers who specialize in health and wellness earn an average of $56,000 annually.
Strength coaches earn an average of $45,692 per year.
Personal trainers who specialize in general fitness earn an average of $43,090 annually.
Fitness professionals who run a hybrid personal training and life coaching business bring in an average of $39,223 per year.
Average personal trainer salary by education level and experience
Our survey showed that personal trainers who had the greatest number of certifications slightly outearned those with fewer certifications.
Experience had a larger impact on personal trainer salary—trainers who had at least seven years of experience outearned those with less experience.
Trainers certified by the National Strength and Conditioning Association (NSCA) had the highest average personal trainer salary at $65,035. Trainers certified by the Online Trainer Academy had the fourth-highest average salary at $52,139.
It’s important to remember that correlation does not necessarily equal causation—with a pass rate of just 63%, the NSCA exam may simply attract personal trainers who are more dedicated to their craft than other trainers.
Education and personal trainer income were correlated. With $0 salaries excluded, personal trainers with a doctorate earned the most, with an average annual salary of $74,945. When $0 salaries were included, however, personal trainers with master’s degrees earned the most, with an average salary of $51,935, trailed closely by personal trainers with bachelor’s degrees, at $51,312. Personal trainers who had less than a high school diploma earned less than all other groups.
  Yes, COVID hit the personal training world hard—but most have bounced back
During COVID, two-thirds of trainers were laid off, furloughed, or took a pay cut, but most seem to have recovered from the pandemic hit. Just 6% of respondents said their business is “much worse” than it was before COVID. Most respondents said that their business is either roughly the same or slightly better than it was before the pandemic.
  Personal training and career satisfaction
When asked “how satisfied are you with coaching as a career path?” on a one to five scale, the average answer was 3.93. When asked the same question regarding job satisfaction, the average answer was 3.7. Online personal trainers are 10% more likely to be satisfied with coaching as a career path than traditional trainers.
Money matters, but for most personal trainers, it isn’t everything. Fulfilling or meaningful work ranked number one (42%) while flexibility/control over my schedule came in second (32%), with salary placing a distant third (9%).
  Diversity and equality in personal training
Around the world, women, on average, earn 68% of what men earn for substantially similar work. In the personal training world, the gap is even larger, with female personal trainers earning 66% of what male personal trainers make. Our male survey respondents reported an annual average income of $54,514, while our female respondents reported an average income of just $35,945.
Ageism is also a major issue in the personal training community. Survey respondents in the 35-to-44-year-old age group earned more than any other group, with an average income of $62,198 per year. Respondents in the 55-to-64-year-old age group earned just $36,836 per year. Many older personal trainers have unique skillsets, including superior communication and motivational skills, that can help them connect with clients their age (and younger).
Made with Visme
The fitness industry is notorious for being overwhelmingly white, and sadly, our survey showed that personal trainers of color are typically paid less. White survey respondents earned the most, at $51,470, followed by Asian trainers ($44,571), Latino trainers ($31,883), and Black trainers ($30,156). This problem may compound on itself—when people of color see few trainers and fitness instructors of color, they may feel less comfortable participating in training or classes, resulting in fewer people of color enjoying fitness and deciding to pursue personal training as a career path.
  How personal trainers can increase their salaries in 2021—and beyond
A few takeaways for trainers who wish to improve their income:
Now is the time to offer online services (if you haven’t started yet). Whether you choose to go all-online or offer your clients a hybrid option, virtual training is here to stay.
Consider getting a nutrition certification or work with a dietitian or nutritionist to offer your services as a package deal.
If you’re a new personal trainer, stick with it. Many trainers see a salary jump at the seven-year mark.
Marketing yourself online isn’t an intuitive skill. Invest in business and marketing education to learn how to craft your online presence.
  The new normal is here—for good
Last year we said, “Welcome to the new normal”—this year shows that we were right. Clients know virtual training is legitimate, and they’re ready to work with highly qualified trainers who can get them the results they want—at home.
      Ready to start building your business online?
Try the Online Personal Trainer Kickstart, the PTDC’s brand-new FREE course teaching you how to get started with your online training business. Get the first lesson today.
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healthcoachpage · 12 days ago
How to Save Refund and Cancellation Requests
In Episode 16 of the Online Trainer Show, we talk about when to issue refunds to personal training clients, why it’s important to set clear expectations from the start, and how to avoid refund and cancellation requests entirely.
Plus, we’ll give you an exact script to use when the unfortunate refund request does come in from a client, so you can not only save money but maintain a good rapport.
Why refund requests happen and how to avoid them
Simply put, someone asking for a refund means an expectation was unmet. While dissatisfaction builds over time, the request itself is a knee-jerk reaction when clients feel they’re not being looked after the way they expected to be. Something has been off, and they haven’t felt like they could communicate it to you until it was the last straw.
By the time a client requests a refund, it’s often too late. Your customer needs to know that you’re there for them from day one. Think about what their expectations are before they start the program, and be very curious about why they were dissatisfied with previous programs. Get ahead of that from the beginning.
Then, set the expectation that they can always communicate with you. Amber jokingly tells her clients, “Even if you call me an evil witch—I don’t care. You’re not going to hurt my feelings. If you are ever less than 100 percent ecstatic about our working relationship, we need to address it.”
Offer multiple channels of communication (like giving them your number in addition to email and in-person). For many, it’s a lot easier to shoot a quick text with an angry emoji than to have a full-blown conversation, so make it as easy for them as possible.
  What to do when refund and cancellation requests happen
If and when this message comes in, don’t panic. Clients tend to speak up within a few hours of an emotional trigger. Take a step back and follow this two-step process.
  Step 1 – Respond to them right away to acknowledge you’ve received it, but that’s it.
Say something like, “Hey, I’m about to jump on calls for the afternoon, and I want to make sure I fully understand what’s going on before getting back to you. In the meantime, I’m curious—what is it you felt was missing from the program?”
It’s the old “count to 10 when you’re angry” trick that allows them time to calm down, and sets the scene for a more rational conversation.
  Step 2 – Appreciate them for delaying, and take accountability with this script:
Thank you so much for your patience. I failed you, and I feel awful about that. From what you’ve said, you weren’t being heard and supported in the way that you needed. I really wish that I had been there for you more in the beginning.
Change like this is hard and sometimes it sucks and takes more than [however long it’s been] to happen. I know this system works, and I also know that it has to be adapted differently to everybody.
And while I would have absolutely loved the chance to work with you to make that happen, I did not do a good enough job at the start. That’s my bad, and I just know that I’m gonna do a better job next time.
Of course, if you want to leave the program, that’s okay with me. Please tell me what you think is fair in terms of a refund.
Most people are rational and willing to work with you. Instead of requesting 100 percent back, they might just ask for a refund on the unused sessions.
Not only do you save money, but this script shows them it will get better if they continue to work with you … without actually saying that. A client in this situation feels they lack control, so they can’t think you’re pushing anything on them. Meet them where they’re at, empower them to make a decision, and you might be surprised where that leads.
Never miss an episode
All episodes are available to subscribe and listen to on iTunes, Spotify, and Stitcher. You can also subscribe and watch it on YouTube.
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healthcoachpage · 14 days ago
How to Re-Engage Clients Who Ghost
Think about what happens in your mind when a client stops responding to you.
Things seem to be going really well and then, suddenly, they disappear. “Do they hate me?” “Did I say something?” “Did I offend someone?” “Should I even be a fitness professional?” “I don’t think I’m good at this!”
The reality is often that the client went on vacation and forgot to tell you. Our brain is very good at jumping to worst-case scenarios.
There will be times when a client ghosts you. It happens to everyone.
In today’s episode, Jon and Amber talk about why clients ghost you in the first place and how to bring them back to being active clients.
You can be really proactive and get in front of it during the sales process. But, still, it’s going to happen. And, when it does, you may think, “It’s all over. They finally figured me out. I shouldn’t be doing this.” You don’t know what happened and shouldn’t let that impact you.
One of the ways to avoid this is to make it okay for the client to open up and say things that may not feel good to hear.
How do you make this all work? Let’s talk about something that’s in the Online Trainer Academy textbook. In the Academy, we teach you how to navigate situations that are going to come up that you haven’t thought about. The section we’re talking about is called “When Clients Ghost You.”
Here’s the gist of what’s in that section.
When clients ghost you
There are numerous reasons why a client stops checking in with you. Many of them have nothing to do with you. Don’t tell yourself a story that throws you off your coaching game.
This is where motivational interviewing (something we’ve talked about before) comes into play. Here’s what it may look like.
 Follow-up, 2 days after they’ve ghosted you: “Hey, it looks like you might have missed my message. Do you mind if we circle back to that message? I’d love to hear more about your week [or whatever you’re checking in on].” There’s emotion and support here.
 2nd non-response message up to 2 days later: “On a scale of 1 to Liam Neeson, how quickly should I send someone to check up on you?” In this situation, you’re making a bit of a joke out of it and taking the focus off of them not responding. You’re going to the extreme. You’re trying to get them to respond.
 5 days later: “Hey, I noticed you haven’t been responding to my messages. No problem. My job isn’t to tell you what to do. Instead, it’s to help guide you. Can you tell me, on a scale of 1 to 10, how committed you feel toward achieving your goal we set? There’s no right or wrong answer. You don’t need to impress me or make me feel good. I just want to get a handle on how you feel now. Cool?” It’s straightforward and reminds them that they are in charge—which is key.
Quite often, people ghost you because they are afraid to tell you stuff that they think you don’t want to hear. They think there’s going to be confrontation.
Giving them a scaling question gives them the ability to slowly start moving in the right direction. “What’s it going to take to get you to a 6.5 instead of a 6?”
What to do next
If they keep ghosting you, keep checking in with them respectfully. They’ll know you’re there for them if they’re going through something.
And sure: Maybe they do hate you. Most likely, this won’t be the case. But if it is, you’ll want to know that so you can stop spending time on them and have a chance to figure out what you did wrong.
Most of the time, what we tell ourselves is happening with the client is not accurate. They may just be juggling numerous things or focusing on something else. The key is to keep in connection with them so you can bring their focus back to what they should be doing. Reengaging with clients like this enables you to pull them back into your communication when they are ready.
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healthcoachpage · 19 days ago
How to Price Your Packages
What should your package prices be? There are two components to making that decision.
The first is philosophy, specifically about money and how you think about money, and how that affects your pricing. The second is in the technicalities of pricing. It’s not just about “charging more” but also about following a process that leads you from where you are to where you should be in pricing.
Thinking about pricing: The philosophy behind pricing
Every person grows up with a certain mindset on money. How your family dealt with money impacts how you approach money today. While there’s a lot of deep-seated philosophy around changing how people think about money, today we want to focus instead on “not shopping out of pocket” when it comes to money. What does that mean?
As trainers, we no longer value fitness training the way we used to. You’ve worked hard to gain the knowledge you have today, and you aren’t going to pay for what you already know.
That doesn’t mean other people aren’t willing to pay for that knowledge. Instead of thinking, “What would I pay for this?” recognize what the value of this knowledge is in what it provides to other people. It’s valuable to them.
What do you pay for now from a professional service? Hairstylists, electricians, plumbers—you pay them a high fee to do the work properly. That hairstylist can do their own hair without spending that money, or that electrician can wire their own electrical box without paying a lot. The same applies here.
As you approach your pricing, keep this in mind. Even if you’re not valuing your knowledge and skills, others are, probably even more so than you realize. You have to get into the mindset that others will pay for what you’re offering.
At first, you may feel more comfortable starting off with a lighter price and building upward. Do that for two clients. Then charge a bit more for the next two, and so on.
Yes, people will say no
You may have people who say no. Some will say you’re too expensive. Remember this, if you raise your price by 50 percent, and lose 25 percent of your clients, you’re working with fewer people but making twice as much.
Raise your prices with confidence. The best people will stay on and they will be more committed, and you’ll also have more time to work with them. If you price yourself too low, you’re not offering the best services to those clients, and that means they aren’t getting the results they should.
Want to offer services to those who cannot afford a higher price? Charge your clients a small percentage more. Then, use your extra time and resources to create free materials or volunteer for the community you want to serve.
Where to start versus where you want to go
First, don’t compare your Chapter 1 to someone else’s Chapter 10. Don’t copy them. You don’t know their background.
Instead, begin with the shortest path to get going. Price your online services in the same way as you have in the past, such as by sessions or services. It’s the shortest learning curve for you.
Sell months of coaching online based on the amount of time it’s going to take you. Factor in your Freedom Number (the amount of money you need to make monthly). This gives you an objective figure of how much your package needs to be.
Don’t think that’s the right price?
Offer less so you can charge less, or …
Get comfortable charging what you need to
Be realistic about what your time is really worth
Once you get to a comfortable place, move away from selling months to selling packages—focus on selling results instead. Sell the transformation. The best trainers are selling the client the person they want to become.
Work your way up, selling packages at increasingly higher price points as you go. Do that until you reach the level you want to be at, knowing you are providing exceptional service. It takes time, but this process works well.
Start with tracking how much time you’re spending. Value that time and build in some buffer time if you’re the type of person to do extra for the client. Then, work through the process of building prices, so you’re delivering a better service to fewer clients.
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healthcoachpage · 21 days ago
How to Create a Package That Sells
Creating a package to market to clients can feel overwhelming. Coaching calls, assessments, and program design can eat up serious chunks of your time.
The answer? Reverse engineering.
Let’s dig in.
Reverse engineering your programs
You aren’t going to be able to design an effective package if you don’t know the problem you’re solving and the group you’re targeting.
Once you know the group you want to target with your program, it’s time to dive into what they need to get results. This isn’t just about understanding your target market’s physical needs. You’ll also want to think about the life issues that may be holding them back from achieving their goals.
For example, if your target market tends not to be handy in the kitchen, tackling a monthly cooking skills workshop can help your clients get where they want to be. Another example: sending small gifts or care packages to clients. Monthly gifts specific to their needs show them you care, and allow you to use your expertise in a way that affects their lives beyond the time they spend working out.
Putting the personal in personal training
Anyone can follow a nutrition or workout plan, and if they stick to it, they’re likely to get a decent result.
We’re the missing link for most people—we understand what they need, and we work with them to figure out what’s been missing in the past. This is the reason it’s so important to find out why previous programs haven’t worked for clients.
Less is more
Communication is also key, but remember—less is more. You don’t need to tell a client every detail of their package. Choose a few key points to stress, and keep it simple.
The more detail you give clients, the more reasons they’ll find not to purchase your program. Clients want to know that you’ll solve their problem, but they don’t need to know every small step that you’re going to take to get them there.
When you’re creating a coaching program for a client, you won’t know exactly what their needs are until you get to know them. They’ll likely need small, incremental changes, and you’ll need time to develop suggestions that are realistic for them.
We’re trainers—we get excited about what we offer, but not everyone feels the same way. We don’t need to overwhelm potential clients with minute details—we just need to talk about how their lives will be changed at the end of the program.
Get specific with your marketing
Remember, it’s okay that your program won’t appeal to everyone. You’re looking for a specific market with a specific need. Your future clients will be more likely to reach out to you if they feel you have something that was designed with them in mind.
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healthcoachpage · 24 days ago
[The Best] Hate Sales? Here’s a 5-Step Checklist to Help You Close the Deal, and more
Want to put great fitness content on our radar? Post on Facebook and include #PTDCBestSubmission. 
Best Content of the Week
I’ve been running a personal training company since I was 21 years old. So I’ve been the boss to my peer group for my entire adult life.
Here’s one thing I know about fit pros: You all hate sales.
So you have two choices. You can either learn to sell, or learn to be so freaking good at your job that someone like me (a.k.a. an employer who will provide signed clients) is knocking down your door to hire you.
If you want to get better at sales, check out this week’s top video.
— Dani Singer
Best Article
Unwilling — Jason Leenaarts,
Your goals and your ability to reach them come down to one key thing: your willingness to change. You should match your goals with your willingness to change things to help reach those goals. Because if you don’t, you will be spinning your wheels.
— Shane McLean
  Best Video
Easy 5-Step Discovery Call Script for New Coaches — Robin Beier
I have distinct memories dating back to 2008 when I was working at a commercial gym and a frequent topic of conversation in the trainer breakroom was how we didn’t want to be salespeople—we just wanted to train people. Over time, those of us who stayed in the industry came to embrace the fact that in most situations, we’d need to be the former in order to do the latter. If you’re just starting out, have recently transitioned online, or just never really felt like you’ve mastered having sales conversations, you’ll find this week’s video really helpful. While you never want to use a script that makes you sound like a robot, having a general framework for the conversation can help you build rapport and make the person on the other end feel seen, heard, understood, and more likely to buy what you’re selling.
— Esther Avant
  Best Social Media Post
Posted by Marie Spano on September 22, 2021
Resistance training to build strength and cardio to lose fat, right? Eh, not quite. It’s not always easy to convince clients to leave the treadmill behind to focus on the dumbbells. This week’s best post is delivered by @mariespano and @mikeormsbee. Check out this post to learn more about the effects of resistance training and fat loss.
— Christina Abbey
Best Podcast
How Science Can Help You Change Your Behavior for the Better — Kim Mills with guest Katy Milkman, Speaking of Psychology
This is an important conversation for trainers and coaches—really anyone interested in how to facilitate positive change. Katy Milkman, Ph.D., is a highly respected researcher and author in the domain of behavior change and host of the Choiceology podcast. In this chat, she talks about how to leverage our tendencies toward laziness, setting the right defaults, and “temptation-bundling”—a strategy where you combine something you want to do with something you should do. Milkman talks about novel strategies such as the “fresh start effect” or “reset”—using milestones/dates/occasions to start/reset healthy habits. Anyone who works with people will benefit from this episode.
— Mike Howard
More Great Fitness Content [Article] 5 Tips for Autopilot Fat Loss — Mike Howard, Burn the Fat Blog
[Video] Are Movement Imbalances Bad? –– Mike Israetel
[Social Media] How Do We Actually Get Better at Performing Exercises? — Eugen Loki
[Social Media] Personal Trainer’s Credo — Tony Gentilcore
[Podcast] Numbers Every Coach Should Know — Carl Hardwick and Georgia Smith, Back Room Talk
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healthcoachpage · 24 days ago
SDM Yoga and Nature Cure Hospital Treatments, Services, Facilities
SDM Yoga and Nature Cure Hospital was established by the visionary leader Dr. D.Veerendra Heggade, which provides best of the facilities and therapies in Yoga, Mud therapy, Hydrotherapy, Fasting... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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healthcoachpage · 26 days ago
How to Be the Coach Clients Choose
Want to be the coach clients choose? First step: Figure out who you are—and who you aren’t.
Easier said than done, we know. Let’s dig into why people decide to make a purchase, and how to show your clients who you are—in a way that makes them want to commit.
Why do people buy things?
Today’s market is all about personalization. People buy things because they feel like the product speaks to them, and was made for them, specifically.
When a new client reaches out to you to learn more about your program, it’s likely because they feel a personal connection with you, even if they’ve never met you face to face.
As a trainer, this is where your uniqueness comes into play and can help you grow your business. People don’t just want to work with you because they agree with what you’re about. They also want to work with you because they agree with what you’re against.
Enter: the monster.
Identifying your monster
It’s not enough just to let potential clients know what you’re for—you also need to let them know what you’re not for. We’ll call this factor “the monster.”
You don’t need to be against a person, but it’s important to be against something—an idea, a societal convention, an institution—something that people will be able to rally behind.
Some companies fight against an idea. Wealthsimple, for example, fights against confusion around money. Liquid Death Mountain Water is hard-core anti-plastic—and uses its monster to raise awareness for its environmentalist message. Some Instagrammers fight against editing that shows tough-to-achieve body standards as if they’re reality.
Whatever your monster is, it’s important that you take a stance and that you don’t back down.
When you identify and talk about your monster, you’re making it clear to clients that you stand for something. Whatever you’re doing to promote yourself should scare you a little, and should remind you that not everyone is going to like you (and that’s okay).
Working to spur conversation around controversial ideas—and responding to the backlash that comes with it—is a way to expose yourself to new clients, and to help clients in your warm market make the decision to commit.
When you post something controversial, you can expect an onslaught of comments, both good and bad. Know that when someone makes a negative comment or shares your post with a negative post of their own, they’re drumming up far more publicity for your brand than a positive post ever would.
“You can do this” marketing vs. “Can you do this?” marketing
You’ll also want to consider whether your target market is looking for support or looking for a challenge. “You can do this” marketing is supportive and uplifting, and works to build clients up. “Can you do this?” marketing is about challenging clients on whether they can handle what you’re offering (think Spartan Race, P90X). Both types of marketing can be effective.
Whichever strategy you choose, it’s important to take your marketing strategy and incorporate your monster. We need to be unapologetic, unafraid, and willing to take our monster stance. When we do, potential clients know that we’re confident and strong—and able to give them the conviction they need to get results.
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All episodes are available to subscribe and listen to on iTunes, Spotify, and Stitcher. You can also subscribe and watch it on YouTube.
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healthcoachpage · 29 days ago
Where to Find the Perfect Online Clients
When you decide to dive into developing an online training business, it can be tough to know how to find your clients. Here, we’ll delve into a few different ways to grow your client base when you’re getting started with your business.
The pay-to-play method of getting clients is basically paid social media advertising. Sponsorship and paid email drops are included here as well.
Many people have a small level of initial success with pay-to-play advertising, as they get their message in front of people who are already listening. The problem with pay-to-play: Once you pick off the low-hanging fruit (clients who were already thinking about purchasing training sessions before they saw your paid ad), your market can go very cold—very fast. After the bulk of warm market traffic passes, it can be tough to get in with the traffic that follows.
While advertising to warm traffic can make money fast, advertising to cold traffic requires a new skillset. If you want to advertise to a cold market, it’s important to craft a super-strong offer, and to dial in on your target market. Ad testing is also key in appealing to a cold market.
If you’re going to build a large business, you’ll need to turn to paid advertising at some point. The larger you get, the easier paid advertising can become. If people have already heard about you and have a positive impression of your business, paid advertising will be more effective.
  Get feedback—and listen
For many of us, however, paid advertising isn’t a great place to start growing your business. It can be smarter to start with local clients (even though you’re training them online), focusing on exhausting your local market and getting referrals.
Calling friends and family members and asking for their feedback on programs you might offer in the future can be a great way to let people know what you’re doing—without coming off as salesy.
It’s important to be humble enough to ask for help and to truly listen to potential client feedback. Be sure to ask clients if you can follow up to chat about modifications you’re making to your program and how you incorporated their feedback. Stay curious about what your potential customers have to say. Like Jon says—people don’t want to be sold to, they want to be listened to.
When you follow up, it’s likely that they’ll be interested in giving your program a try. If not, ask them for a referral to increase your potential customer base. Remember—your perfect clients know other perfect clients.
  Deliver results
When you get your first cohort of clients, it’s important that you take the best possible care of them. Of course, you work to do this with all your clients, but it’s especially important that you zero in on getting results for your first group. From there, ask members of your first group to provide referrals—and watch your business start to grow.
It’s normal to have some fall-off with training clients. As long as you continue to reach out and grow your network through people you’ve actually helped get results, your client base will continue to expand.
  Don’t sweat social media
When you’re new in the business, it can be hard to develop the rock-star social media posts that get shared and noticed. The good news: You don’t have to. Like we said, focus on getting in touch with the people closest to you, getting results, and expanding your network in a way that actually allows you to get to know people. Focus on genuine connections to create lasting business growth.
Learn a flexible framework for building your online training business.
The demand for online training has been increasing over the last decade and continues to grow exponentially. As more people adapt to a virtual world, it’s time to take action on the future of your career. The Online Trainer Academy teaches you a flexible framework that adapts to you and your unique needs, so you can have the business and life perfect for YOU.
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healthcoachpage · a month ago
5 Yoga Exercises to Increase Your Height
Yoga is an effective stretching exercise that can help you to increase your height. Yoga poses are beneficial for height increase if you are less than 20 years. The practicing of yoga poses ensure... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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healthcoachpage · a month ago
[The Best] Obsessed with Getting Better: A Personal Trainer’s Guide to Self-Improvement, and More
Want to put great fitness content on our radar? Post on Facebook and include #PTDCBestSubmission. 
Best Content of the Week
One of the best things about being an entrepreneur is that you must constantly improve and grow. Whether you’re developing your sales skills, getting comfortable on camera, or taking a speciality course that’s outside your wheelhouse, trainers are constantly putting themselves in uncomfortable positions in the name of personal and career development.
I love this week’s top podcast for that very reason. The roundtable of experts weighing in on the popularity of the personal development movement and how to suss out the best practices for enhancing quality of life is unparalleled in this three-part series on the Dr. John Berardi Show. Leverage the insights from the podcast for your personal and professional development. Then boost your motivation with tips from this week’s best article. Plus, improve your sales calls with this week’s best social media post.
— Esther Avant
Best Article
Make Motivation Work for You — Allan Bacon, Maui Athletics
Clients won’t always be motivated to train, and neither will you. This is why finding your “why” is so important—it can keep you going when motivation is low. But that doesn’t mean motivation doesn’t work. Motivation can provide a helpful boost and help you determine your why in the first place. Read this week’s best article to learn how. 
— Shane McLean
  Best Video
Massage Guns: What Do They Do? — Jen & Domenic Fraboni
Picture this: You’ve got a client who’s miserably sore after her last session and desperate for some relief. She’s curious if you think a pricey massage gun is worth the expense and whether it’ll actually help. In this 10-minute video, physical therapists Jen and Domenic Fraboni cover what massage guns actually do, the benefits you might notice, and when you should and shouldn’t use them.
— Esther Avant
  Best Social Media Post
Posted by Robin Beier on September 16, 2021
Sales calls. Whether you love ’em or hate ’em, they’re here to stay. Done effectively, they can reveal valuable intel that will help you:
build rapport with a new or potential client
help your client get good results
increase your income and fill your client roster
Check out this week’s best post by Robin Beier for four great questions that elicit deep and thoughtful responses from potential clients.
— Christina Abbey
Best Podcast
Obsessed with Self-Improvement: Part 1 — John Berardi with guests BJ Fogg, Kasey Jo Orvidas, and Chad Hoggan, The Dr. John Berardi Show
This enlightening three-part series looks at the many ways we try to improve ourselves and our lives. In part one, John Berardi talks to experts about personal development and habit change, highlighting why we seek these resources and which specific methods have merit. The experts provide a treasure trove of insightful commentary. BJ Fogg has some particularly helpful nuggets such as: (1) Help people do what they already want to do, and (2) help people feel successful. This series provides an excellent framework for self-improvement that will resonate both with those who want to be better, and with those who help others improve.
— Mike Howard
More Great Fitness Content [Article] You Are No Bargain — Artemis Scantalides, Iron Body by Artemis
[Video] Quick Fixes for the Snatch — Kristin Pope
[Social Media] Are You Actually Busy? — Brett Bartholomew
[Social Media] 5 Humbling Push-Ups You Can Learn — Meghan Callaway
[Podcast] Rant: My Top 3 Pet Peeves About Fitness Information – and a Solution — Mike T. Nelson, Flex Diet Podcast
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