helloyoucreatives

[helloyoucreatives]

Heinz UK launch BarbieCue sauce for the 65th Anniversary of Barbie.

#barbie #creative #advertising #advert #sauce #pink sauce #ad

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Dove does AI.

#Youtube

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Think ahead and use Cif.

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The cost of influence.

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‘Sicker than the Patients’ is a new integrated campaign created by adamandeveDDB’s Richard Gayton & Darren Beresford for the charity Frontline19, highlighting the extent of the mental health crisis gripping the NHS. 

With over half of NHS workers suffering from poor mental health * and with one in four NHS staff having considered suicide **, the new campaign underlines how, in many cases, NHS staff are sicker than the patients they are treating.

As recent statistics reveal the staggering rise in mental health problems amongst healthcare workers, ‘Sicker Than The Patients’ aims to drive donations for Frontline19’s counselling services, so the charity can continue to extend emotional support to as many affected NHS workers as possible - whilst also moving NHS welfare up the public agenda at the next general election. It follows the D&AD Black Pencil-winning campaign Hopeline19, which saw adam&eveDDB launch a free phone line dedicated to thanking NHS and frontline staff for their strength and support during the pandemic.

A 2-minute spot shows CCTV footage of different NHS workers breaking down in moments when they believe they are alone and nobody can witness their true emotional state. We see workers putting on a brave face and getting back to work as if nothing is wrong - an upsetting reality which emphasises how the need for support is more urgent than ever. The film ends with an appeal to donate to Frontline19 so that they can provide the support NHS workers desperately need.

#Youtube

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Marmite has called on loyal fans in the UK to spread the love in its new cross-border campaign created by adam&eveDDB London and New York. The Unilever brand is going to extreme lengths to get jars of the sticky breakfast spread into the US for desperate British expats hankering for their Marmite fix.

Surveys regularly show that Marmite is one of the most missed products by expats, and right now, over 700,000 Brits living in the US have little or no access to Marmite. So, for this new campaign,“Smugglers”,  Marmite is recruiting daring volunteers in the UK to sneak the spread into the US in a trans-Atlantic show of support for expats.

In a recruitment campaign that has been running across OOH, social, radio, and TV, Marmite is inviting people flying from London to New York to become Marmite Smugglers, by contacting the brand via WhatsApp. Phone kiosks and poster sites have been plastered with the recruitment messages, and in radio, a distorted voice call for Marmite lovers to smuggle the spread to the thousands of expats who need a fix.

The 90” expose style film reveals the extent of this Marmite drought in New York, and documents the lengths that real Marmite Smugglers are going to, to spread the supply across borders.

#Youtube

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McDonald’s UK and creative partners Leo Burnett UK have captured the excitement of waiting for a McDelivery to arrive in its new OOH campaign ‘McDelivery Anticipation’.

Building on the existing creative platform, ‘There’s nothing quite like a McDelivery’, Leo Burnett’s latest work for McDonald’s, ‘McDelivery Anticipation’ features a series of three executions shot by renowned photographer, William Green.

Each shot shows people excitedly peeking out of their windows as they eagerly wait for their McDonald’s to arrive. The creative, which depicts people in their real homes, was based on the insight that there is no feeling quite like the excitement of waiting for a McDelivery. 

The work will go live on digital out-of-home billboards from Wednesday 10th April. 

Kat Howcroft, Director, Digital and Media at McDonalds UK, added: “This campaign taps into the eagerness we all experience when waiting for a McDelivery to arrive, each shot captures that small moment of joy that is felt on arrival, where the anticipation of a Maccies breakfast, or a Friday night Sharebox, is all you can think about it in those few minutes. We are excited to bring to life this fan truth in a fun out of home campaign that we hope will resonate with our customers.”

James Millers and Andrew Long, Executive Creative Directors at Leo Burnett UK, said: “Although there are more options for online food ordering than ever before, McDonald’s is truly a category of one - from the iconic products to the relatable rituals, there really is nothing quite like a McDelivery. This latest campaign builds on that platform by focusing in on the feeling of anticipation we can all relate to when we’re waiting for our McDelivery to arrive, with beautifully observed photography.”

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Highlight your balls.

#Youtube

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New initiative from Publicis Groupe Taiwan

#Youtube

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New campaign for Set For Life 

CAMPAIGN TITLE: Win on Repeat

CLIENT: Allwyn

ADVERTISING AGENCY: VCCP

GLOBAL CHIEF CREATIVE OFFICER: Darren Bailes

CREATIVE DIRECTORS: David Feldman & Kimberly Gill

SENIOR CREATIVES: Tomás Azoubel Lima &

Ana Marques

MANAGING DIRECTOR: Hannah Fitz-Gerald

BUSINESS DIRECTOR: Frankie Hall

SENIOR ACCOUNT MANAGER: Jasmine Beale

GROUP PLANNING DIRECTOR: Charlie Kirkbride

PLANNING DIRECTOR: Camila Toro

PRODUCER: Sam Breen

EXECUTIVE PRODUCER: Jake Hafer

SENIOR INTEGRATED CREATIVE PRODUCER: Diana Turchi

INTEGRATED PROJECT DIRECTOR: Doris Tydeman

PRODUCTION COMPANY: Girl&Bear Studios

DIRECTOR: Luc Janin

EDITOR: Syd Harvey

POST-PRODUCTION COMPANY: Girl&Bear

POST PRODUCER: Agne Acute

EDITOR: Syd Harvey

TECHNOLOGY MANAGER: Bevan Edwards

MCR: Anil Douglas and Alex Reid

GRADE: Mark Horrobin at Creative Outpost

AUDIO POST-PRODUCTION COMPANY: Jungle

SOUND ENGINEER: Luke Isom

PHOTOGRAPHER: Calum Head

PR & SOCIAL:

BROADCAST AFFAIRS: Alexia Collins, Lucy Greenaway

DESIGN: Carl Sherry & Bedirhan Akcan

ARTLAB MANAGER: Scott Mitchell

PRINT SPECIALIST: Gavin White

DIGITAL AGENCY: Bernadette

DIGITAL PROJECT DIRECTOR: Ravi Patel

SENIOR PROJECT MANAGER: Anthony Grace

DIGITAL DESIGN DIRECTOR: Gilles Bestley

INTERACTIVE DESIGNER: Claire Ashfield

SENIOR DIGITAL DESIGNER: Simon Bostock

MEDIA BUYING AGENCY: Hearts & Science

CEO: Garrett O’Reilly

CHIEF STRATEGY OFFICER: Simon Carr

MANAGING DIRECTOR: Rachel Peace

MANAGING PARTNER: Rebecca Burke

CHIEF INVESTMENT OFFICER: Tom Cornell

CHIEF DIGITAL & DATA OFFICER: Laura Smith-Collins

CLIENT PARTNER Louise Turpin

MEDIA PLANNER: Abel Banda

HEAD OF CONNECTIONS PLANNING: Tessa LeGassick

HEAD OF AV: Chris Pyatt

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New Frameless brand campaign by London-based Quirky Creative Studio.

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Chocolate Challenge from Tonies.

#Youtube

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We know how latent the “women in soccer” issue is in Brazil today. Just like other topics that raise heated discussions within this universe, the female presence in matches – whether on or off the field – is an issue that has had great focus among the spectator public. With this in mind,LAY’S®, which has been a sponsor of the women’s UCL over the last few years, prepared a social experiment to highlight the need to reinforce respect for women inside and outside the sphere of soccer.

In the action, created by AlmapBBDO agency, journalist Elaine Trevisan commented on the friendly game on March 26th live on radio broadcast and on YouTube. But the people listening didn't know that it was, in fact, Elaine who was commenting. The journalist's voice was changed by a male voice - named Elias - in real time using an artificial intelligence tool. She participated as if she were a guest male commentator. Days after the game, Elaine revealed the action in a video on social media.

#Youtube

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Unbelievable statistics about maternal death rates and poor outcomes for pregnant women of colour in the UK are highlighted in a new campaign for the women’s health charity Sister Circle, created by Droga5 London. 

In fact, the statistics are so outlandish that Droga5 has decided to release the campaign on April Fool’s Day – the day traditionally devoted to bogus news. 

In a series of OOH executions running across London, #NotAprilFools highlights that:

UK maternal death rates are the highest they’ve been in 20 years

1 in 4 mothers develop a mental health problem after pregnancy or childbirth – but they can wait up to 19 months to receive professional support

Black women are four times more likely to die in childbirth than white women

Women living in deprived areas are twice as likely to die in childbirth

Ocean Media and Jack London have donated space for the campaign at sites including Canary Wharf, Westfield, and Leicester Square. Thanks to Sister Circle’s network of influencers, the campaign will also appear on social media.

Sister Circle is led by women and is based in the London borough of Tower Hamlets. It supports women in challenging circumstances, offering a range of services, including support for new mothers, survivors of female genital cutting, and those who are escaping domestic abuse or trafficking.

Droga5 London, part of Accenture Song, was also behind Sister Circle’s rebrand last year. It had previously been known as Women’s Health & Family Services.

Karen Wint, CEO of Sister Circle, said: “We are so very grateful to the incredible Droga5 team for creating this important campaign #NotAprilFools. Women’s health has been hugely underfunded for so many years, and the impact of this on women’s lives can be seen through the creative approach. Our partnership is vital in helping us to increase awareness of the issues facing ethnic minority women and to advance our work by encouraging women to volunteer with us and raise those ever-important pounds to fund our work.”

Shelley Smoler, Chief Creative Officer of Droga5 London, said: “As huge advocates of our charity client, Sister Circle, our mission is to help them make these hard-hitting facts about women in the UK as bogus as the others that we’re confronted with on April Fools.”

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An alternative St Patricks.

#Youtube

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Heinz managed to get one of their movie inspired sauces certified fresh thanks to an unlikely collaboration with Zac Alsop.

#youtube #advertising #tiktok #creativity #creative #advert #marketing #socialmedia

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Icelandair has announced the second phase of its ‘The Polite Tourist Bouncer’ campaign, by social media agency Kubbco. 

First launched in October 2023, the campaign centred on a mockumentary-style film introducing Hugi, Icelandair’s ‘polite bouncer’, and highlighting the benefits of Icelandair's stopover offering, where customers between European and North American destinations can book to stay in Iceland at no additional cost. Hugi’s job was to ensure tourists did not overstay their stopover. But due to their love for Iceland, this was easier said than done. 

For phase two, Hugi returns again in a newly launched social media video called ‘The Returning Stopover Tourist’. A business traveller is interviewed at the airport about her work trip, which she ensures is far from a ‘cheat holiday’. The film cuts to scenes of her exploring the island’s striking natural landscapes before Hugi appears, frantically waving a ‘maximum seven day stopover’ sign. It spotlights how business can too easily become pleasure in Iceland, and why visitors just don’t want to leave. 

#Instagram