Not always. We Germanizied some brand names in terms of pronunciation. The best example is propably Miracle Whip.
Edit: And even my own name Sarah. I react to both versions but in German it is closer to the clothing brand Zarah.
Random people when they find out I’m learning German: how do you say [either a person’s name or a brand name] in German
Me: it’s literally the same thing
Pronunciation may be different but the word itself rarely changes