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Google December 2021 Product Review Update
Google December 2021 Product Review Update
Google announced an English language product review update is rolling out today, Wednesday December 1, 2021. Product review pages that have made improvements since the last product review update may see them reflected in the new update.
The update is called the December 201 Product Review Update and will take three weeks to fully roll out.
This update is preceded by a Spam Update in early…
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How To Use Google Ads For Shopify Success
How To Use Google Ads For Shopify Success
There are many hard pills to swallow in life and business. Let me share one with you.
As much as you want it to be true, having an online store powered by Shopify doesn’t automatically entail success.
Sure, we read about many success stories and it can be tempting to think the same will happen to all of us. But simply using Shopify alone doesn’t move product.
The platform only plays a supporting…
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The 7 Habits of Successful Content Writers
The 7 Habits of Successful Content Writers
My content and social media team is growing – and fast.
With these changes comes an avalanche of strategic and logistical tasks requiring constant attention.
Through it all, I find myself returning to the same basic philosophical questions about the true value and core goals of content.
To get out of my own head and tap into the wisdom of the masses, I created a poll on Linkedin, asking: What’s…
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57 SEO Insights From Google’s John Mueller
57 SEO Insights From Google’s John Mueller
As Google’s Search Advocate, John Mueller shares so many SEO insights it would be a fulltime job to keep up.
Mueller assists SEO professionals each week, answering their questions in a live Q&A. Many of the tips you’ll find here are from those office-hours hangouts.
This roundup also includes key takeaways from search explainer videos that Mueller puts out on a less frequent basis.
Each of these…
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Your New, Improved Marketing Strategy
Your New, Improved Marketing Strategy
This post was sponsored by Paved. The opinions expressed in this article are the sponsor’s own.
Online advertising is one of the most popular, effective ways to increase brand awareness, traffic to your site, and overall revenue.
However, despite the increase in popularity, the online pool of potential customers is beginning to shrink.
Paid social has become saturated with competitors, making it…
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Google Watches For How Sites Fit Into Overall Internet
Google Watches For How Sites Fit Into Overall Internet
Google’s John Mueller answered a question about how long it takes for Google to recognize site quality. During the course of answering the question he mentioned something that bears a little more looking into and that’s the concept of how it’s important to Google to understand how a website fits into the context of the overall Internet.
How A Website Fits Into The Internet
John Mueller’s…
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Google Announces A Search Bug in News Tab
Google Announces A Search Bug in News Tab
Google SearchLiaison announced on Monday November 29, 2021 via Twitter that Google News was experiencing a bug and that the problem would not be fixed until Tuesday or sometime after December 1st.
The issue that Google identified allowed non-news content to bleed through the Google news search results.
Google’s Announcement of News Tab Search Bug
The tweet stated that a user would have to go…
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Learn To Master Video For Google Business Profiles
Learn To Master Video For Google Business Profiles
Watching and sharing videos just might be the world’s favorite pastime. In fact, it’s a daily event for countless people of all ages.
A video that goes viral can acquire millions of views by sharing through a wide variety of social media platforms, ranging from TikTok and Reels to YouTube and Twitter.
But did you know that you can add a video to your Google Business Profile?
Businesses of all…
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4 Tips For Measuring Your Brand Lift In Google Search
4 Tips For Measuring Your Brand Lift In Google Search
It’s become clear that a siloed approach doesn’t win the online marketing game. We’re all in the same chase to attract new eyes and retain loyal customers, after all.
However, unless you are selling products online or generating leads, it can be difficult to show what digital marketing and advertising as a whole are bringing to the table.
It can take quite a while to prove the value of your…
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Is Your Usage Of Google Ads An Organic Search Ranking Factor?
Is Your Usage Of Google Ads An Organic Search Ranking Factor?
Does Google favor advertisers by giving those who use paid ads a ranking advantage in organic search results?
It’s a topic that’s been hotly debated over the years.
Let’s take a look at why people have believed this to be true – and whether Google Ads can really help you rank higher in organic search.
The Claim: Google Ads As A Ranking Factor
This one stems from an ongoing distrust of Google the…
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Expired Domains And Google Ranking Bonus?
Expired Domains And Google Ranking Bonus?
In a Google Office-hours hangout Google’s John Mueller answered whether reviving content on a parked domain would have any kind of ranking advantage. Google’s John Mueller explained how Google handles expired domains.
Parked And Expired Domains
An expired domain is a domain that’s been previously registered but was allowed to expire and it returned to the general pool to be registered by someone…
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Google Will Not Set Date For Mobile-First Index
Google Will Not Set Date For Mobile-First Index
Google announced that the deadline for the switch to a completely mobile-first index has been cancelled and there is currently no date for a final switchover. Postponing the final switch to a mobile-first index was done to accommodate the remaining websites that have not yet updated to a mobile-friendly version.
Google Mobile-First Index
The mobile-first index was intended to be an index of web…
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New Marketing Ideas, Strategies & Channels For 2022 [Webinar]
New Marketing Ideas, Strategies & Channels For 2022 [Webinar]
Do you want to take your marketing campaigns to the next level but are overwhelmed by all the different options?
Feel like you can never generate enough leads or track the right metrics?
In this webinar, you’ll learn which channels to focus on and which metrics to track to improve sales, leads, and ROI.
Register for our next Search Engine Journal webinar on Wednesday, Dec 1 at 2 p.m. ET to…
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11 Steps to a Google Algorithm Resistant Strategy
11 Steps to a Google Algorithm Resistant Strategy
Google’s algorithm updates can make it feel as though the search engine is punishing publishers for mysterious reasons.
Website rankings are never guaranteed.
Even so, you can improve the stability of your rankings and formulate a more Google algorithm update-resistant SEO strategy with these 11 tips.
1. User Intent Is Just The Beginning
User intent is important but it’s just a starting point for…
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A Data Science Approach To Optimizing Internal Link Structure
A Data Science Approach To Optimizing Internal Link Structure
Getting the internal linking optimized is important if you care about your site pages having enough authority to rank for their target keywords. By internal linking what we mean are pages on your website receiving links from other pages.
This is important because this is the basis by which Google and other searches compute the importance of the page relative to other pages on your website.
It…
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Google Explains How To Hide A Website From Search Results
Google Explains How To Hide A Website From Search Results
Google says the best way to hide a website from search results is with a password, but there are other options you can consider.
This subject is spotlighted in the latest installment of the Ask Googlebot video series on YouTube.
Google’s John Mueller responds to a question asking how to prevent content from getting indexed in search, and whether that’s something websites are allowed to do.
“In…
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WordPress 5.9 Rushed "In A Dangerous Way" Is Now Delayed
WordPress 5.9 Rushed “In A Dangerous Way” Is Now Delayed
WordPress recently decided that the third major version release for 2021 will be delayed to January 25, 2022. The project had fallen significantly behind to such an extent that core contributors as recently as last week voiced concerns about the feasibility of meeting the 2021 deadline.
What played out behind the scenes was a rush to meet a deadline with a growing awareness that failure to halt…
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