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kashifpedia · 8 hours ago
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What It Is & Why It Matters for SEO Today
What It Is & Why It Matters for SEO Today
Many things have changed since 2010 when SEO was more concerned with getting as many backlinks as you could and including as many keywords as possible. In 2021, the focus has shifted to understanding intent and behavior, and the context – semantics – behind them. Today, search engine understanding has evolved, and we’ve changed how we optimize for it as a result. The days of reverse-engineering…
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kashifpedia · 11 hours ago
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Suggestions for Ranking Product Pages
Suggestions for Ranking Product Pages
Google’s John Mueller answered the question about how to rank product pages. The person asking the question was building content which ranked but those pages had no effect on the search visibility of the product pages. Mueller offered his thoughts on what to do. Blog Posts Rank Well but Product Pages Don’t The person asking the question shared how he was creating blog content that ranks well but…
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kashifpedia · 14 hours ago
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Google Changes Eligibility for Fact Check Rich Results
Google Changes Eligibility for Fact Check Rich Results
Google updated the ClaimReview Structured Data to restrict how many fact checks on a page. This is a major change that could make thousands of pages ineligible for a fact check rich result. ClaimReview Fact Check Rich Result The ClaimReview Schema.org structured data is added to web pages that fact check claims made on another website or in a video. The use is intended for pages that are…
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kashifpedia · a day ago
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How to Automate the Search Intent Clustering of Keywords
How to Automate the Search Intent Clustering of Keywords
There’s a lot to know about search intent, from using deep learning to infer search intent by classifying text and breaking down SERP titles using Natural Language Processing (NLP) techniques, to clustering based on semantic relevance with the benefits explained. Not only do we know the benefits of deciphering search intent — we have a number of techniques at our disposal for scale and…
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kashifpedia · a day ago
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Incorporating SEO in Your Product GTM as a Startup
Incorporating SEO in Your Product GTM as a Startup
In previous articles, we’ve learned why SEO must be a consideration for early-stage startups, as well as SEO strategies to help you be competitive in the SERPs early on. Now, we’ll look at another key stage in the business lifecycle of an early-stage startup — developing your go-to-market strategy and initial product launch. As Sean Ellis said, scaling growth before having product/market fit is…
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kashifpedia · 2 days ago
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What Google Does With User Feedback
What Google Does With User Feedback
This topic is covered in the latest installment of the Ask Googlebot series on YouTube. In the video, Google’s John Mueller addresses the following question: “What makes user feedback eligible enough for Google to decide to tweak its search ranking algorithm? Does Google consider that feedback in the future?” Mueller responds by discussing how user feedback is handled internally, and explains…
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kashifpedia · 2 days ago
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How to Demote or Remove Organic Sitelinks
How to Demote or Remove Organic Sitelinks
Today’s Ask an SEO question comes from Anastasia in London, who asks: “How do you demote/remove an organic sitelink to a particular page without a demoting tool in GSC?” Anastasia, this question is a good one and something that I faced recently with a client’s website. Before we go too far into the answer, I want to first give a general overview of what sitelinks are and how they appear in…
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kashifpedia · 2 days ago
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Are Hyphens in Domain Names Okay for Google?
Are Hyphens in Domain Names Okay for Google?
In a Google SEO office hours hangout, John Mueller answered whether it’s okay to choose a hyphenated domain name. He answered that it’s perfectly fine to choose a domain like that. But he also said that keywords in the domain name is overrated. Keywords in Domain Names There is an idea that having keywords in the domain name will help a site rank better. In the early days of SEO there was some…
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kashifpedia · 2 days ago
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Don't Let Website Redesign Projects Ruin Your SEO
Don’t Let Website Redesign Projects Ruin Your SEO
The Big Picture The purpose of an SEO campaign is to make a website’s strategic pages rank high on Google for relevant searches. Google’s complex algorithm considers a whole slew of factors when ranking a webpage, including relevancy and quality of content, images, metadata, user-friendliness, and inbound links, to name a few. So, if the website redesign changes or removes a URL that was ranking…
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kashifpedia · 3 days ago
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The Ultimate Web Content Writing Checklist for SEO 
You probably aren’t writing a new piece of content just for fun. You have a purpose and a reason that you’re taking the time to create a new piece of content. Usually, this is to increase your rankings and conversions, build engagement, or provide consumer education. Whatever the reason, there are specific steps to follow when it comes to web content writing to keep everyone happy — both humans…
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kashifpedia · 3 days ago
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Google Link Spam Algorithm Update Rolling Out on July 26
Google Link Spam Algorithm Update Rolling Out on July 26
Google begins rolling out the “link spam update,” which makes its algorithms more effective at identifying and nullifying link spam. The update begins rolling out today and will take at least two weeks to roll out broadly to search results in multiple languages. Google cautions that changes in rankings are imminent for some site owners: “In our continued efforts to improve the quality of the…
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kashifpedia · 3 days ago
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10 Examples You Can Use Now
10 Examples You Can Use Now
In this guide, you’ll learn what makes a great lead magnet, who’s doing it right, and how to design your own highly effective lead magnets. A robust email list gives you access to a loyal, receptive audience on an ongoing basis. “Subscribe to our newsletter!” just doesn’t work anymore as a list-building tactic. Consumers are wearier now more than ever before about increasing the volume of email…
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kashifpedia · 3 days ago
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Why Google May Remove a Site's FAQ Rich Results
Why Google May Remove a Site’s FAQ Rich Results
In a Google SEO Office-hours hangout, John Mueller explained the reasons why a website would lose all the FAQ rich results snippets. What are Rich Results? Google’s search results were traditionally ten blue links. Users made a search and Google showed ten links to ten web pages. Now Google shows what are called Rich Results. There are search results that are more than a link. These kinds of…
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kashifpedia · 6 days ago
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Austria Joins The Google News Showcase
Austria Joins The Google News Showcase
Google News Showcase launched in late 2020 and gives publishers who sign up for the licensing program a new way to share their editorial voice and expertise. And the best part? The program is a way for publishers to be paid for their digital content. There have been disputes between Australia and Google, and France and Google about remuneration for showcasing publishers’ content online. In an…
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kashifpedia · 6 days ago
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Which Is Better for SEO?
Which Is Better for SEO?
Wix and WordPress are two of the most popular website solutions available. According to Builtwith, Wix is powering over 4.5 million websites while WordPress is behind over 28 million websites. The key difference between them is that Wix is a website builder and hosted solution, whereas WordPress is an open-source content management system (CMS) and not hosted. One important decision you need to…
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kashifpedia · 6 days ago
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How to Use Search Operators for SEO
How to Use Search Operators for SEO
Google published an Advanced SEO Help page about using Google search operators to debug a website. Google search operator search results are not tied to Google’s regular ranking algorithm and the index used is limited and not up to date. Yet even with those limitations the search operators provide useful information that can be used for search engine optimization related purposes They aren’t…
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kashifpedia · 7 days ago
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Google Expands ‘About This Result’ With Info On Ranking Factors
Google Expands ‘About This Result’ With Info On Ranking Factors
Google is expanding the ‘About This Result’ panel with information about what factors went into ranking a page in search results. Starting today, when viewing an About This Result panel, searchers will get even more information about the results they’re seeing to help them make sense of which one might be most useful. That’s what it offers to regular searchers, but to SEOs it offers unique…
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kashifpedia · 7 days ago
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Google’s 5 Best Practices For Optimizing Deal Pages
Google’s 5 Best Practices For Optimizing Deal Pages
After making deal pages free for all ecommerce stores, Google offers six best practices to optimize the pages for search results. In case you missed it, Google announced yesterday that deal pages are now free for all retailers. This allows ecommerce stores to easily highlight promotions and discounts in search results. Deal pages are URLs dedicated to specific sales events, such as Black Friday…
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kashifpedia · 7 days ago
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Keep Redirects Live For One Year
Keep Redirects Live For One Year
Google’s Gary Illyes advises keeping redirects in place for at least one year in order to ensure ranking signals are passed permanently. While Google has previously recommended keeping redirects live for a year or longer, it was more of a general best practice and not something that was known to directly impact ranking signals. Now we know site owners can remove a redirect after a year and Google…
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kashifpedia · 7 days ago
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7 GA4 Features That Will (Hopefully) Make You Hate It Less
7 GA4 Features That Will (Hopefully) Make You Hate It Less
Change is hard. I get it. And functionality is important. I get that, too. For these reasons and more, Google Analytics 4 was a bit disappointing at first. On the surface, it just didn’t seem to have much to offer — not enough to justify the change, anyway. However, we’re now closing in on a year that it’s been out and are finally starting to see some promising features. Here are 7 things you can…
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