mcmansionhell

[mcmansionhell]

ode to a faux grecian urn

Howdy everyone,

Today's house, built in 2001, comes to you from, you guessed it, the Chicago suburbs. The house is a testimony to traditional craftsmanship and traditional values (having lots of money.) The cost of painting this house greige is approximately the GDP of Slovenia so the owners have decided to keep it period perfect (beige.) Anyway.

This 5 bedroom, 7.5 bathroom house clocks in at a completely reasonable 12,700 square feet. If you like hulking masses and all-tile interiors, it could be all yours for the reasonable price of $2.65 million.

The problem with having a house that is 12,700 square feet is that they have to go somewhere. At least 500 of them were devoted to this foyer. Despite the size, I consider this a rather cold and lackluster welcome. Cold feet anyone?

The theme of this house is, vaguely, "old stuff." Kind of like if Chuck E Cheese did the sets for Spartacus. Why the dining room is on a platform is a good question. The answer: the American mind desires clearly demarcated space, which, sadly, is verboten in our culture.

The other problem with a 12,700 square foot house is that even huge furniture looks tiny in it.

Entering cheat codes in "Kitchen Building Sim 2000" because I spent my entire $70,000 budget on the island.

Of course, a second sitting room (without television) is warranted. Personally, speaking, I'm team Prince.

I wonder why rich people do this. Surely they must know it's tacky right? That it's giving Liberace? (Ask your parents, kids.) That it's giving Art.com 75% off sale if you enter the code ROMANEMPIRE.

Something about the bathroom really just says "You know what, I give up. Who cares?" But this is not even the worst part of the bathroom...

Not gonna lie, this activates my flight or fight response.

If you remember Raggedy Ann you should probably schedule your first colonoscopy.

Anyways, that does it for the interior. Let's take a nice peek at what's out back.

I love mowing in a line. I love monomaniacal tasks that are lethal to gophers.

Alright, that does it for this edition of McMansion Hell. Back to the book mines for me. Bonus posts up on Patreon soon.

If you like this post and want more like it, support McMansion Hell on Patreon for as little as $1/month for access to great bonus content including a discord server, extra posts, and livestreams.

Not into recurring payments? Try the tip jar! Student loans just started back up!

#architecture #design #mcmansion #mcmansions #ugly houses #interior design #bad architecture #mcmansion hell #illinois #2000s

[mcmansionhell]

Hello everyone! The word is out -- I am writing a book!

If you ever wanted to read a book about McMansions, 5-over-1s, the ignoble toil of architects, ridiculous baubles for rich people, hostile architecture, private equity, shopping (rip), offices (rip), loud restaurants, and starchitects who behave like tech founders, this is the book for you!

Thank you all for your support throughout the years -- without you this would not be possible. And don't worry, I'll still be blogging throughout it all, so stay tuned for this month's post.

#architecture #design #mcmansions #ugly houses #interior design #bad architecture #mcmansion

[mcmansionhell]

we've found it folks: mcmansion heaven

Hello everyone. It is my pleasure to bring you the greatest house I have ever seen. The house of a true visionary. A real ad-hocist. A genuine pioneer of fenestration. This house is in Alabama. It was built in 1980 and costs around $5 million. It is worth every penny. Perhaps more.

Now, I know what you're thinking: "Come on, Kate, that's a little kooky, but certainly it's not McMansion Heaven. This is very much a house in the earthly realm. Purgatory. McMansion Purgatory." Well, let me now play Beatrice to your Dante, young Pilgrim. Welcome. Welcome, welcome, welcome.

It is rare to find a house that has everything. A house that wills itself into Postmodernism yet remains unable to let go of the kookiest moments of the prior zeitgeist, the Bruce Goffs and Earthships, the commune houses built from car windshields, the seventies moments of psychedelic hippie fracture. It is everything. It has everything. It is theme park, it is High Tech. It is Renaissance (in the San Antonio Riverwalk sense of the word.) It is medieval. It is maybe the greatest pastiche to sucker itself to the side of a mountain, perilously overlooking a large body of water. Look at it. Just look.

The inside is white. This makes it dreamlike, almost benevolent. It is bright because this is McMansion Heaven and Gray is for McMansion Hell. There is an overbearing sheen of 80s optimism. In this house, the credit default swap has not yet been invented, but could be.

It takes a lot for me to drop the cocaine word because I think it's a cheap joke. But there's something about this example that makes it plausible, not in a derogatory way, but in a liberatory one, a sensuous one. Someone created this house to have a particular experience, a particular feeling. It possesses an element of true fantasy, the thematic. Its rooms are not meant to be one cohesive composition, but rather a series of scenes, of vastly different spatial moments, compressed, expanded, bright, close.

And then there's this kitchen for some reason. Or so you think. Everything the interior design tries to hide, namely how unceasingly peculiar the house is, it is not entirely able to because the choices made here remain decadent, indulgent, albeit in a more familiar way.

Rare is it to discover an interior wherein one truly must wear sunglasses. The environment created in service to transparency has to somewhat prevent the elements from penetrating too deep while retaining their desirable qualities. I don't think an architect designed this house. An architect would have had access to specifically engineered products for this purpose. Whoever built this house had certain access to architectural catalogues but not those used in the highest end or most structurally complex projects. The customization here lies in the assemblage of materials and in doing so stretches them to the height of their imaginative capacity. To borrow from Charles Jencks, ad-hoc is a perfect description. It is an architecture of availability and of adventure.

A small interlude. We are outside. There is no rear exterior view of this house because it would be impossible to get one from the scrawny lawn that lies at its depths. This space is intended to serve the same purpose, which is to look upon the house itself as much as gaze from the house to the world beyond.

Living in a city, I often think about exhibitionism. Living in a city is inherently exhibitionist. A house is a permeable visible surface; it is entirely possible that someone will catch a glimpse of me they're not supposed to when I rush to the living room in only a t-shirt to turn out the light before bed. But this is a space that is only exhibitionist in the sense that it is an architecture of exposure, and yet this exposure would not be possible without the protection of the site, of the distance from every other pair of eyes. In this respect, a double freedom is secured. The window intimates the potential of seeing. But no one sees.

At the heart of this house lies a strange mix of concepts. Postmodern classicist columns of the Disney World set. The unpolished edge of the vernacular. There is also an organicist bent to the whole thing, something more Goff than Gaudí, and here we see some of the house's most organic forms, the monolith- or shell-like vanity mixed with the luminous artifice of mirrors and white. A backlit cave, primitive and performative at the same time, which is, in essence, the dialectic of the luxury bathroom.

And yet our McMansion Heaven is still a McMansion. It is still an accumulation of deliberate signifiers of wealth, very much a construction with the secondary purpose of invoking envy, a palatial residence designed without much cohesion. The presence of golf, of wood, of masculine and patriarchal symbolism with an undercurrent of luxury drives that point home. The McMansion can aspire to an art form, but there are still many levels to ascend before one gets to where God's sitting.

If you like this post and want more like it, support McMansion Hell on Patreon for as little as $1/month for access to great bonus content including a discord server, extra posts, and livestreams.

Not into recurring payments? Try the tip jar! Student loans just started back up!

#architecture #design #mcmansion #mcmansions #ugly houses #interior design #bad architecture

[mcmansionhell]

pre-recession, post-taste

Hello, everyone. I hope this blog can bring some well-needed laughs in really trying times. That's why I've gone back into the archives of that precipitous year 2007, a year where the McMansion was sleepwalking into being a symbol of the financial calamity to follow. We return to the Chicago suburbs once more because they remain the highest concentration of houses in their original conditions. Thanks to our flipping predilection, these houses become rarer and rarer and I have to admit even I have developed a fondness for them as a result.

Our present house is ostensibly "French Provincial" in style, which is McMansion for "Chateaux designed by Carmela Soprano". It boasts 7 bedrooms, 8.5 bathrooms, and comes in at a completely reasonable 15,000 square feet. It can be yours for an equally reasonable $1.5 million.

Every 2007 McMansion needed two things: a plethora of sitting rooms and those dark wood floors. This house actually has around five or six sitting rooms (depending if you count the tiled sunroom) but for brevity's sake, I'll only provide two of them.

With regards to the second sitting room, I'm really not one to talk statuary here because beside me there is a bust of Dante where the sculptor made him look simultaneously sickly and lowkey hot.

Technically, if we are devising a dichotomy between sitting and not sitting (yes, I know about the song), the dining room also counts as a sitting room. The more chairs in your McMansion dining room, the more people allegedly like you enough to travel 2.5 hours in traffic to see you twice a year.

Here's the thing about nostalgia: the world as we knew it then is never coming back. In some ways this is sad (kitchens are entirely white now and marble countertops will look terrible in about 3 years) but in other ways this is very good (guys in manhattan have switched to private equity instead of betting the farm on credit default swaps made from junk mortgages proffered to America's most vulnerable and exploited populations.) Progress!

Okay I really don't understand the 50 bed pillows thing. Every night my parents tossed their gazillion decorative pillows on the floor just to put them back on the bed the next morning. Like, for WHAT? Who was going in there? The Pope?

Here's a fun one for your liminal spaces moodboards. (Speaking for myself.)

Yes, I know about skibidi toilet. And sticking out your gyatt for the rizzler. I wish I didn't. I wish I couldn't read. Literacy is like a mirror in which I only see the aging contours of my face.

When your kids move out every room becomes a guest room.

Anyway, let's see what the rear of this house has to offer.

The migratory birds will not forgive them for their crimes. But also seriously, not even a garden?

Anyway, that does it for this round of McMansion Hell. Happy Halloween!

If you like this post and want more like it, support McMansion Hell on Patreon for as little as $1/month for access to great bonus content including a discord server, extra posts, and livestreams.

Not into recurring payments? Try the tip jar! Student loans just started back up!

#architecture #design #mcmansion #mcmansions #ugly houses #interior design #bad architecture #2000s design #illinois

[mcmansionhell]

Bonus McMansion Hell: Ye Olde Barrington

In which I am in my castle era.

#architecture #design #mcmansion #ugly houses #interior design #bad architecture #2000s design #illinois #castle

[mcmansionhell]

mojo dojo casa house

Howdy folks! Sorry for the delay, I was, uhhhh covering the Tour de France. Anyway, I'm back in Chicago which means this blog has returned to the Chicago suburbs. I'm sure you've all seen Barbie at this point so this 2019 not-so-dream house will come as a pleasant (?) surprise.

Yeah. So this $2.4 million, 7 bed, 8.5+ bath house is over 15,000 square feet and let me be frank: that square footage is not allocated in any kind of efficient or rational manner. It's just kind of there, like a suburban Ramada Inn banquet hall. You think that by reading this you are prepared for this, but no, you are not.

Scale (especially the human one) is unfathomable to the people who built this house. They must have some kind of rare spatial reasoning problem where they perceive themselves to be the size of at least a sedan, maybe a small aircraft. Also as you can see they only know of the existence of a single color.

Ok, but if you were eating a single bowl of cereal alone where would you sit? Personally I am a head of the table type person but I understand that others might be more discreet.

It is undeniable that they put the "great" in great room. You could race bicycles in here. Do roller derby. If you gave this space to three anarchists you would have a functioning bookshop and small press in about a week.

The island bit is so funny. It's literally so far away it's hard to get them in the same image. It is the most functionally useless space ever. You need to walk half a mile to get from the island to the sink or stove.

Of course, every McMansion has a room just for television (if not more than one room) and yet this house fails even to execute that in a way that matters. Honestly impressive.

The rug placement here is physical comedy. Like, they know they messed up.

Bling had a weird second incarnation in the 2010s HomeGoods scene. Few talk about this.

Honestly I think they should have scrapped all of this and built a bowling alley or maybe a hockey rink. Basketball court. A space this grand is wasted on sports of the table variety.

You would also think that seeing the rear exterior of this house would help to rationalize how it's planned but:

Not really.

Anyways, thanks for coming along for another edition of McMansion Hell. I'll be back to regular posting schedule now that the summer is over so keep your eyes peeled for more of the greatest houses to ever exist. Be sure to check the Patreon for today's bonus posts.

Also P.S. - I'm the architecture critic for The Nation now, so check that out, too!

If you like this post and want more like it, support McMansion Hell on Patreon for as little as $1/month for access to great bonus content including a discord server, extra posts, and livestreams.

Not into recurring payments? Try the tip jar, because media work is especially recession-vulnerable.

#architecture #design #mcmansion #mcmansions #ugly houses #interior design #bad architecture #2010s #2019 #Illinois

[mcmansionhell]

BONUS MCMANSION HELL: liminal edition

#architecture #design #ugly houses

[mcmansionhell]

dome sweet dome

As some of you may know, I have been going to language school for the last few months in order to learn the world's most widely spoken and useful language: Slovenian. At this point, my Slovenian is about as coherent as, well, a McMansion. In order to feel better about myself, I have sought out a McMansion that is worse than my cases and word-order. This house (in Naperville, IL, of course) does, in fact, make me feel better, but will probably make you feel worse:

This Cheescake Factory house, built in 2005, boasts 5 bedrooms, 8.5 bathrooms and can be yours for the entirely reasonable sum of $3.5 million dollars. Also for some reason all the photos look like they are retouched with 2012-era Instagram filters.

First of all, trying to visualize the floor plan of this house is like trying to rotate seven cubes individually in my mind's eye. Second, if you stand right beneath the hole in the ceiling you can get the approximate sensation of being a cartoon character who has just instantaneously fallen in love.

Even if this was a relatively mundane McMansion it still would have made it into the rotation because of the creepy life-sized butler and maid. Would not want to run into them in the middle of the night.

The mural is giving 1986 Laura Ashley or perhaps maybe the background they use for Cabbage Patch Kids packaging but the floor? The floor is giving Runescape texture.

Have you ever seen so many real plants in your life? A veritable Eden.

The overwhelming desire to push one of the chairs into the haunted jacuzzi...but in reality they probably put those chairs there to keep from accidentally falling into the tub at night.

(elevator music starts playing)

This is one of the all time [adjective] rooms of McMansion Hell. I personally am in love with it, though I don't think I understand it. Perhaps it is not meant to be understood.....,

Continuing with the baseball theme, the guy in the painting looks how I feel after it's been raining in Ljubljana for two straight weeks. (Not ideal!!)

And finally:

We love a house that has four unused balconies and also a sporting grounds that is large enough to build a whole second McMansion on top of. Everyone should so value their health.

Thank you for tuning into another edition of McMansion Hell. Be sure to check out the Patreon for the two bonus posts (a McMansion and the Good House) which both also go out today!

If you like this post and want more like it, support McMansion Hell on Patreon for as little as $1/month for access to great bonus content including a discord server, extra posts, and livestreams.

Not into recurring payments? Try the tip jar, because media work is especially recession-vulnerable.

#architecture #design #mcmansion #mcmansions #interior design #2000s design #illinois #2005 #bad architecture #ugly houses #2000s core

[mcmansionhell]

Hi everyone: I've written a long deep-dive on the present state of the McMansion, from farmhouse chic to imminent environmental collapse. If you've been seeing an inordinate number of big ugly houses pop up in your neighborhood, you are not alone!

#architecture #design #mcmansion

[mcmansionhell]

In my latest column for The Nation, I defend single stair buildings against their detractors - I think single stair is wonderful! - But I also don't think it's some kind of panacea for the housing crisis.

#architecture #urbanism #design #article

[mcmansionhell]

In my latest for The Nation I make the uncontroversial claim that bike lanes are good, actually.

#urbanism

[mcmansionhell]

in which i take on the argument that windowless bedrooms will somehow solve the housing crisis (lol)

#architecture #article

[mcmansionhell]

In my latest column for The Nation, I take on the specter of AI and the idea that it is coming for architects' jobs.

#architecture #design #article

[mcmansionhell]

Howdy everyone! Some exciting news: I'm doing a stint at The Nation this month writing biweekly design columns. In this first one, I've done my best to expand on an earlier McMansion Hell post in order to answer the defining question of our time: why the hell is everything greige now?

#architecture #design #interior design

[mcmansionhell]

here are some things i like

Often people say to me, "Kate, you're an architecture critic! You must have an impeccably designed home full of wonderful design." Haha, NO! However, I do think it's entirely possible to collect design and live an aesthetically satisfying life on, like, a normal salary. Last week, I wondered via Twitter whether anyone would be interested in what my favorite things are - since this blog is usually devoted to, well, shitty and ugly things. The post got over 1,000 likes, so here we are. Because it's February and everyone is miserable (February is the most miserable month of the year), I figured I'd try some positivity for once. The photos in this post are taken using my garbage iPhone and the links aren't affiliate links so I'm not making any outside money on this post - but if you enjoyed it, you can always buy me a coffee.

Swatches

I love Swatches. They're one of the first things I bought with my first adult paychecks. They are inexpensive (for a watch), they are fun, they are very design-y. Some of the watches in my collection were co-designed by the likes of Memphis-Milano designer Nathalie Du Pasquier and famous composer Philip Glass. Every time I pass by a Swatch store I'm tempted to pick up another one. Once, when I went to a lecture by a famous architect, half of the people in the audience were wearing Swatches. (The other half were wearing Skagen watches which were popular during the height of minimalism.) Consider that an endorsement. Or a warning. $50-$200, Swatch.com.

2. This Mug Warmer, Specifically

I think good design solves a problem without creating another problem. The mug warmer is a great example. I hate when coffee goes cold. The first solution presented to me was a warming mug. The mug, though aesthetically pleasing, wore out easily and forced me to consume my coffee in the same mug every day if I wanted it to stay hot which is annoying. Exasperated, I bought this small, unbranded device (the brand name is literally listed as COFFEE MUG WARMER) on a whim. It is stupidly simple: when you put a mug on the warmer, it depresses a button which turns on a mug-safe electric coil. When you take the mug off the warmer the device shuts off. For some reason you can also use it to charge your phone. 10/10 no notes. $24, Amazon.com.

3. The Ikea Kallax

I think the Kallax shelf is a revolutionary piece of furniture. First of all, it holds a lot of shit -- books, coffee table tomes, vinyl records, boxes for crafts and toys, clothes etc. It's not the most economical plain Ikea bookshelf (that would be the Billy), but the diversity of items it's able to accommodate makes it the most financially accessible large storage system out there and it's not even remotely close. It is so simple, so easily reproduced: a bunch of interlocking boxes. Duh. In my opinion, the Kallax looks good, too -- it is a statement piece and can fill up a decent size wall. I've used my Kallaxes as display cases, room dividers, bookshelves, craft storage, and more. Plus you can also put even more stuff (plants, collectables, more books) on top of it! $89 and up, IKEA.com

4. Muji Pens and Notebooks

Muji, a Japanese company known for their minimalist clothing and home goods, makes the best pens and notebooks out there, and unlike Moleskines, they are cheap. It is a cliche that architecture-y people love Muji's stuff, but in our defense, that stuff feels sooooo gooooood. The pens come in a variety of points - many under 0.5 so you can get some real fine lines going; they write smoothly and travel well, even on airplanes. The pack of five slender notebooks is a must have - they don't feel impossible to fill up, they lie flat, and they're not so good looking that you feel that writing in them is a form of desecration. I go through several every year. Muji's planners and novelty notebooks are high quality and make me feel as though I could potentially become an organized person. (This is not true but aspirational consumption is a real thing.) Under $15, Muji.com.

5. The Rains Backpack

I have three criteria for a backpack: it sits comfortably on the shoulders, it can get wet, and it doesn't make me look like a hiker or schoolchild. The Rains backpack is the only one that satisfies all three criteria. I've taken it along with me when covering the Tour de France and the Tour of Spain and during those travels it's survived some extremely wet days in both, along with the contents inside. (As you can see, mine has been through a lot.) $110, Rains.com

6. Vintage Ski Jackets

In Chicago it gets cold and it snows a lot. A good winter coat is a must, but those are usually very expensive and not very cute. Indeed, for absolutely polar weather I've acquired an ugly down insulated coat, but for the days where it's like, 32 degrees (0 degrees C) I own a number of different vintage ski jackets so that I can match my jacket with my outfits. Vintage scalpers have gotten to a lot of the market - chore coats, 80s sweaters, etc, but for some reason the ski jacket remains relatively untouched. Fine examples made in the USA by companies such as Roffe sell for $30-50 on eBay. Apologies in advance for causing a run.

7. Open Edit Jewelry

Open Edit is a Nordstrom sub-brand of jewelry targeted at people who like big chunky statement pieces (aka me.) Their jewelry is relatively decent quality while feeling and looking expensive. Open Edit makes jewelry using a variety of bold colors and materials - translucent plastic, pastels, brass, etc. They also make pieces in more subtle forms such as loopy gold chains, y2k-drippiness and asymmetric styles that are popular at the moment. Nordstrom is trying very hard to be the cool department store these days and entry-level brands like Open Edit are a step in the right direction. What's more, it's very affordable. $30-50 Nordstrom.com.

8. Vignelli Hellerware

Rarely are home goods designed by extremely famous designers attainable by us normal people. In 1964, Italian high modernists Massimo and Lella Vignelli designed a set of dinnerware for Heller. Using melamine, a durable plastic, the multicolored set shows up repeatedly in primary source design materials from the 70s, including the MoMA show devoted to radical Italian design. Stackable, colorful, and genuinely fun, I love my Hellerware, which I received as a Christmas gift from my husband the year we were married. Your day simply feels a lot less bad when you're drinking orange juice out of a cup that speaks to your inner child. $60 per set, MoMA Design Store.

9. Tom Sachs Nikecraft Shoes

As many of you know, I collect sneakers and own around 25 pairs ranging from Jordans to Chucks. My favorite pair, however, are the brown Tom Sachs Nikecrafts, a recent collaboration between the American contemporary artist Tom Sachs and Nike. Sachs has been working with Nike for a number of years, and the Nikecrafts are his attempt to design a functional, handsome "everyday" shoe - a "General Purpose Shoe," an attempt I consider successful. I love the hell out of my Tom Sachs. The Nikecrafts are comfortable; the big tabs on the tongue and heel enable them to be easily put on without a shoehorn. The brown color can get dirty and doesn't show as much wear. Plus they are hype-y enough to look very cool, playing into current trends of "normcore" and "Gorpcore" without looking too much like either. The current crop of Nikecrafts are sold out, but can be bought via resellers. $87-125 (size dependent) StockX.com.

10. The Freitag Maurice Tote

A writer is nothing without their tote bag. Whether the tote is a signifier of cultural participation (a la The New Yorker) or simply a carry-all, step into a cafe in any major city and you'll find there's a reason they've become a creative-class stereotype. The Freitag Maurice tote, while expensive, is the tote bag to end all tote bags to the point where I've gotten rid of most of my other ones. Freitag, a Swiss company, makes their bags out recycled truck tarps, hence they can take an immense beating. They're water proof. They can be dragged through hell. They hold a lot of stuff and the strap sewn on the inside is, like, triple reinforced so even if you sling it across your shoulder when it's full of heavy books, there's nothing to worry about. This is probably my most beloved item. I use it every single day and it has never failed me. I find it very handsome. It has become a part of my personage. I cannot imagine my life without it. $170, Freitag.ch.

I hope you enjoyed this little post about the things I like! Now you, too, can outfit your life like an architecture critic making a middling income.

However, if you are filled with a bunch of hate in your heart and still want to see a McMansion this month, you can:

support McMansion Hell on Patreon for as little as $1/month for access to great bonus content including a discord server, extra posts, and livestreams.

#design #architecture

[mcmansionhell]

every small city has that one dictator chic house

I don't know why, but every city, no matter how big, has some insanely stacked dictator-looking McMansion somewhere outside the city limits. If you sort your Zillow results as Price: High - Low, this house will pop up first. It costs something like $5,000,000. It is 10,000 square feet. There are usually frescos and tawdry gildedness of some variety. The realtor's text brags of marble and uses the word "Manor."

Today, our house, squarely in this category, is found in the suburbs of Milwaukee, WI, not really a place known for unhinged 21st century robber barons. In fact, I find Wisconsin to be one of the least McMansion-dense states in the country. Even the guy who invented Culvers or the Milwaukee Bucks probably has a much less insane house than the one I'm about to show you:

Built in 1999 (owing to what kind of economic event outside of perhaps the dot-com bubble, I'm not sure), this house is indeed around $5 million and 10,000 square feet. I am not sure how much of the square footage includes the garage. Anyway, if you told me this house was from Wisconsin, I would not have believed you. Illinois, maybe, the DC area, maybe, California, maybe, Texas, most likely. But no. It is in Milwaukee and it is the one house in the surrounding area that looks like this and costs this much.

In typical local-magnate fashion, the house opens up with white and gilding. This is how you know the people who live there are really rich and have Made It. All the McMansion signifiers are present: chopsticks machine, lawyer foyer, puzzling and dull art, always in imitation of something architecturally undefined but possibly French.

In an attempt to not be too off-putting (indeed, having a ceiling full of religious symbolism seems a bit overzealous even if its purpose is to scream "I HAVE MEDICI-LEVEL AMOUNTS OF MONEY"), the house is furnished, well, normally. It cannot decide whether it wants to sell (it will never sell) or if it wants to lean into being an eccentric millionaire's house. This is very cowardly.

Perhaps the decorative thought process comes from a desire to elevate the ordinary into the realm of the sublime. Sure, let's go with that and not the fact that obscenely rich people are uniquely obsessed with French Rococo aesthetics because they long for a time when democracy wasn't real.

On the other hand, I guess you don't really need a functional kitchen if you never have to work a day in your life!

One thing that strikes me about extremely rich people is sometimes they don't know how ordinary people live and function and in this case, design a bathroom. Hence, they are one clogged toilet away from carpet replacement. Imagine living life on the edge like that.

"I wish to lie awake and stare wistfully into copies of my visage." - things totally normal people would say.

Everyone needs to have one chinoiserie room in their house - it's part of being a global citizen. Also I appreciate the effort of turning six acres in Wisconsin into Versailles 2. That's a worthy endeavor because $6 million dollars goes half as far in California. You might be able to buy a shrub for that much.

Finally, we reach the rear of the house, which is, well, phallic:

Obviously this is paying homage to the vernacular forms of the grain silo. Or something.

Happy New Year.

If you like this post and want more like it, support McMansion Hell on Patreon for as little as $1/month for access to great bonus content including a discord server, extra posts, and livestreams.

Not into recurring payments? Try the tip jar, because media work is especially recession-vulnerable.

#architecture #design #mcmansion #mcmansion hell #wisconsin #1990s #bad architecture #ugly houses #suburbia #postmodernism

[mcmansionhell]

this house may or may not be real

on grayness in real estate

Allegedly, somewhere in Wake Forest, North Carolina, a 4 bed, 5.5 bathroom house totaling more than 6,600 square feet is for sale at a price of 2.37 million dollars. The house, allegedly, was built in 2021. Allegedly, it looks like this:

A McMansion is, in effect, the same house over and over again - it's merely dressed up in different costumes. In the 90s, the costume was Colonial; in the 2000s, it was vague forms of European (Tuscan, Mediterranean), and in the 2010s it was Tudor, dovetailed by "the farmhouse" -- a kind of Yeti Cooler simulacra of rural America peddled to the populace by Toll Brothers and HGTV.

Now, we're fully in the era of whatever this is. Whitewashed, quasi-modern, vaguely farmhouse-esque, definitely McMansion. We have reached, in a way, peak color and formal neutrality to the point where even the concept of style has no teeth. At a certain moment in its life cycle, styles in vernacular architecture reach their apex, after which they seem excessively oversaturated and ubiquitous. Soon, it's time to move on. After all, no one builds houses that look like this anymore:

(This is almost a shame because at least this house is mildly interesting.)

If we return to the basic form of both houses, they are essentially the same: a central foyer, a disguised oversized garage, and an overly complex assemblage of masses, windows, and rooflines. No one can rightfully claim that we no longer live in the age of the McMansion. The McMansion has instead simply become more charmless and dull.

When HGTV and the Gaineses premiered Fixer Upper in 2013, it seemed almost harmless. Attractive couple flips houses. Classic show form. However, Fixer Upper has since (in)famously ballooned into its own media network, a product line I'm confronted with every time I go to Target, and a general 2010s cultural hallmark not unlike the 1976 American Bicentennial - both events after which every house and its furnishings were somehow created in its image. (The patriotism, aesthetic and cultural conservatism of both are not lost on me.)

But there's one catch: Fixer Upper is over, and after the Gaineses, HGTV hasn't quite figured out where to go stylistically. With all those advertisers, partners, and eyeballs, the pressure to keep one foot stuck in the rural tweeness that sold extremely well was great. At the same time, the network (and the rest of the vernacular design media) couldn't risk wearing out its welcome. The answer came in a mix of rehashed, overly neutral modernism -- with a few pops of color, yet this part often seems omitted from its imitators -- with the prevailing "farmhouse modern" of Magnolia™ stock. The unfortunate result: mega-ultra-greige.

Aside from war-mongering, rarely does the media manufacture consent like it does in terms of interior design. People often ask me: Why is everything so gray? How did we get here? The answer is because it is profitable. Why is it profitable? I'd like to hypothesize several reasons. The first is as I mentioned: today's total neutrality is an organic outgrowth of a previous but slightly different style, "farmhouse modern," that mixed the starkness of the vernacular farmhouse with the soft-pastel Pinterest-era rural signifiers that have for the last ten years become ubiquitous.

Second, neutrals have always been common and popular. It's the default choice if you don't have a vision for what you want to do in a space. In the 2000s, the neutrals du jour were "earth tones" - beige, sage green, brown. Before that, it was white walls with oak trim in the 80s and 90s. In the 70s, neutrals were textural: brick and wood paneling. We have remarkably short memories when it comes to stylistic evolution because in real time it feels incremental. Such is the case with neutrals.

Finally, the all-gray palette is the end logic of HGTV et al's gamified methodology of designing houses with commodification in mind: if you blow out this wall, use this color, this flooring, this cabinetry, the asking price of your house goes up. You never want to personalize too much because it's off-putting to potential buyers. After twenty years of such rhetoric, doesn't it make all the sense in the world that we've ended up with houses that are empty, soulless, and gray?

A common realtor adage is to stage the house so that potential buyers can picture their own lives in it. In other words, create a tabula rasa one can project a fantasy of consumption onto. Implied in that logic is that the buyer will then impose their will on the house. But when the staged-realtor-vision and general-mass-market aesthetic of the time merge into a single dull slurry, we get a form of ultra-neutral that seems unwelcoming if not inescapable.

To impose one's style on the perfect starkness is almost intimidating, as though one is fouling up something untouchable and superior. If neutrality makes a house sell, then personality - at all - can only be seen as a detriment. Where does such an anti-social practice lead us? Back to the house that may or may not exist.

In my travels as McMansion Hell, I've increasingly been confronted with houses full of furniture that isn't real. This is known as virtual staging and it is to house staging as ChatGPT is to press release writing or DALL-E is to illustration. As this technology improves, fake sofa tables are becoming more and more difficult to discern from the real thing. I'm still not entirely sure which of the things in these photos are genuine or rendered. To walk through this house is to question reality.

Staging ultimately pretends (sometimes successfully, sometimes not) that someone is living in this house, that you, too could live in it. Once discovered, virtual staging erases all pretensions: the house is inhabited by no one. It is generally acknowledged (though I'm not sure on the actual statistics) that a house with furniture - that is, with the pretense of living -- sells easier than a house with nothing in it, especially if that house (like this one) has almost no internal walls. Hence the goal is to make the virtual staging undiscoverable.

If you want to talk about the realtor's tabula rasa, this is its final form. Houses without people, without human involvement whatsoever.

But what makes this particular house so uncanny is that all of these things I've mentioned before: real estate listing photography, completely dull interiors and bland colors all make it easy for the virtual furniture to work so well. This is because the softness of overlit white and gray walls enables the fuzzy edges of the renderings to look natural when mixed with an overstylized reality. Even if you notice something's off in the reflections, that's enough to cause one to wonder if anything in the house is real: the floors, the fixtures, the moulding, the windows and doors.

This is where things are heading: artifice on top of artifice on top of artifice. It's cheap, it's easy. But something about it feels like a violation. When one endeavors to buy a house, one assumes what one is viewing is real. It's one thing if a realtor photoshops a goofy sunset, it's another to wonder if anything in a room can be touched with human hands. I won't know what, if any, part of this estate costing over 2 million dollars actually exists until I visit it myself. Perhaps that's the whole point - to entice potential buyers out to see for themselves. When they enter, they'll find the truth: a vast, empty space with nothing in it.

The better this rendering technology gets, the more it will rely on these totally neutral spaces because everything matches and nothing is difficult. You are picking from a catalog of greige furniture to decorate greige rooms. If you look at virtual staging in a non-neutral house it looks immediately plastic and out of place, which is why many realtors opt to either still stage using furniture or leave the place empty.

Due to the aforementioned photography reasons, I would even argue that the greigepocalypse or whatever you want to call it and virtual staging have evolved simultaneously and mutualistically. The more virtual staging becomes an industry standard, the more conditions for making it seamless and successful will become standardized as well.

After all, real staging is expensive and depends on paid labor - selecting furniture, getting workers to deliver and stage it, only to pack it back up again once the property is sold. This is a classic example of technology being used to erase entire industries. Is this a bad thing? For freelance and contract workers, yeah. For realtors? no. For real estate listings, it remains to be seen. For this blog? Absolutely. (Thankfully there is an endless supply of previously existing McMansions.)

The thing is, real estate listings no longer reflect reality. (Did they ever to begin with?) The reason we're all exasperated with greige is because none of us actually live that way and don't want to. I've never been to anyone's house that looks like the house that may or may not exist. Even my parents who have followed the trends after becoming empty nesters have plenty of color in their house. Humans like color. Most of us have lots of warmth and creativity in our houses. Compare media intended for renters and younger consumers such as Apartment Therapy with HGTV and you will find a stark difference in palate and tone.

But when it comes to actually existing houses - look at Zillow and it's greige greige greige. So who's doing this? The answer is real estate itself aided by their allies in mass media who in turn are aided by the home renovation industry. In other words, it's the people who sell home as a commodity. That desire to sell has for some time overpowered all other elements that make up a home or an apartment's interiority to the point where we've ended up in a colorless slurry of real and unreal.

Fortunately, after ten years or so, things begin to become dated. We're hitting the ten year mark of farmhouse modernism and its derivatives now. If you're getting sick of it, it's normal. The whole style is hopefully on its last leg. But unlike styles of the past, there's a real, trenchant material reason why this one is sticking around longer than usual.

Hence, maybe if we want the end of greige, we're going to have to take color back by force.

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#architecture #design #2010s #mcmansion #mcmansion hell #nc #2021 #essay