pagetolandon-blog

[pagetolandon-blog]

How to Make the SEO Predictable?

To fulfill a user’s search query, Google applies an algorithm. When a user enters a search query, the search engines show the best-matched results. The algorithm shows the result of a user's query. Search engines fulfill the needs of users.

It is an algorithm due to which a search engine can show you the pages. It can determine the search ranking. It helps search engines to show the result against your queries. Therefore, if you can crack Google’s algorithm, you can predict the search result against a user’s query.

Yes, I am quite serious about this. This is not a joke. You can predict Google’s search results. All it needs advanced data and its application to SEO.

How to Understand the Search Algorithm?

If you want to learn and understand the search algorithms, you need to know about all the attributes of a single definitive rank. Search engines evaluate the attributes and parameters of the query in all the aspects. The parameters could be:

Explanation of the query.

What is the intention of the query?

What is the user’s thought behind his query?

Quality of the webpage.

Are the queries and their depth transparent?

How was the user’s experience of this webpage?

How to find the necessary information?

Does the search engine show a quick result?

Is the information trusted?

The reputation of a Domain

For every website, SEO is always helpful to drive traffic. SEO is used to gain ranking, add value to the content, and drive traffic. Well, SEO has something more than this. One news, I would like to share with you is, SEO is predictable. When SEO is predictable, you can improve your ranking. It is technically possible. When a site has improved ranking, it has reputable domain.

Making SEO Predictable

We have some techniques through which you can solve your SEO predictability. You need to identify challenges and evaluate search parameters.

The following are the steps to make the SEO predictable.

The Search Ecosystem is Heavily Processed

There are many free and paid SEO extensions. They have a job of checking SEO tools of a website and content. These extensions do a good job for websites. The free and paid SEO extensions are Screaming Frog, Google Search Console, Google analytics. These are technical SEO tools to check the content’s rank, site’s traffic, and backlinks. For link research, the free and paid extensions are Ahrefs, Majestic SEO, BuzzSumo. For keyword research, the free and paid extensions are Google keyword planner, SEMrush, Uber suggest, and Keyword tool. For competitive analysis, the extensions are Search metrics, SEMrush, Ahrefs, Bright Edge.

However, you need to publish meaningful data, analysis, and recommendations. You need to handle and interpret the data regarding SEO.

Few Perceptions but Too Many Metrics

If someone wants to bring all of the data’s elements together in a single place, it is not possible for a human being. You cannot shift all the data an interpret the data. Moreover, according to the scoring, all the attributes are not equal. However, it seems to be impossible to make them single data.

Unwitty Collateral Damage During SEO Efforts

A single webpage has the ability to rank for multiple keywords. You need to maintain balance among the right content, the right target keywords, and the right optimization efforts. However, it is a challenge to maintain balance. You need to pay equal attention to each and every metric. Maybe you are doing great in content and backlinks but, you are not paying attention to the right keywords. Your efforts are in vain then.

Uncertainties regarding CTR (Click Through Rate)

There are some unpredictable challenges regarding CTR. You might not know how many clicks your URL will receive. Each URL will receive different numbers of CTR in SERP. The CTR can generate the relative position of URL on SERP. It can generate the number of ads for the target keywords.

#SEO #search algorithm

[pagetolandon-blog]

7 Reason Why You Should Have At Least One HTML Sitemaps

The sitemap is a piece of information for your website visitors. A sitemap is a direction for visitors. From a sitemap, they understand where they want to go. If the visitors find any difficulty in finding their desired menu, a sitemap will help the visitors to look for the desired option from the dropdown menus.

A sitemap will help your visitors to navigate your website. Despite the direction guide, a sitemap has several benefits. However, your website should you use a sitemap for some other reasons as well.

Before jumping onto the reasons, I would like to tell you about the types of sitemaps.

Types of Sitemaps

There are two types of sitemaps.

a. XML sitemaps

b. HTML sitemaps

XML Sitemaps

XML sitemaps help search engines to discover web pages on your site.

HTML Sitemaps

HTML sitemaps have all pages of the website. It is a clickable list of all the pages from the main page to the lower-level page.

7 Reasons You Should Have HTML Sitemaps

The following are the reasons you should use a sitemap.

1. HTML Sitemap Organizes Larger Website

By using an HTML sitemap, your website will grow. You may want to expand your products. You may want to expand products on your site. Moreover, if you do not have an e-commerce department, you want to add it now. All these new things can create chaos for visitors. An HTML sitemap will guide the visitors and show them the right direction on your website. An HTML sitemap works like a road map. After an HTML sitemap on your website, it will guide the visitors just like a shopping mall.

2. HTML Sitemap Works as a Project Manager and Architect

An HTML sitemap can work as a manager and architect. It has project management tools and architectural blueprints. An HTML sitemap supervises the structure and connection between pages and subpages.  It looks after the hierarchy and taxonomy of your website. It makes your site well-organized.

3. HTML Sitemap Highlights the Website Purpose

An HTML sitemap works as a way to define the purpose of your website. It enhances the value of your website. An HTML sitemap identifies the most valuable keywords for your site. You can add this tool by the use of SEO. You can create relevant keywords with the use of anchor text. However, instead of anchor text, you can use an HTML sitemap. It is used to add relevant keywords to your sitemap.

4. HTML Sitemap Speeds the Work of Search Engine Crawlers

An HTML sitemap helps you to take control of search engines. Moreover, you can help search engines in any way you want. An HTML sitemap helps you to find the content and move it up to the crawl queue. An HTML sitemap has a laundry list of links. These links are helpful in discovering the web for search crawlers.

An HTML sitemap can put the spotlight on your website’s significant content and pages. However, it is called a powerhouse. It works as a monetization powerhouse.

5. HTML Sitemap Increases Search Engine Visibility

Sometimes, Google and other search engines do not go through the work of guiding every webpage. For instance, if you have your website link on any of your webpages, search engines will follow that link.

The search bots will verify the links. They want to know whether your links make any sense or not. After verifying your links, the search bots will not return on your remaining pages.

6. HTML Sitemap Will Drive Visitors on your Site in a Natural Way

An HTML sitemap is able to drive traffic on your website. The HTML sitemap will help the visitors in finding their desired content. Moreover, it will step in and find the ideal connection.

7. HTML Sitemap Identifies the Area of Improvements

An HTML sitemap can tell the website about the areas of improvement. It can navigate the site and improve it. After the growth of your website, it may create duplicate data. An HTML sitemap will help you to identify duplicate data and delete it.

#html sitemap #xml sitemap #SEO