Behind the Brand: PERRY eHopperWith Andy Perry, founder of PERRY eHopper.
Situ Live recently ran a competition to find the next generation of high street entrepreneurs. The winner? PERRY eHopper.
We sat down with founder, Andy Perry, to get a closer look behind the brand, as we talk inspiration, cycling trends, and winning a residency at Situ Live.
Describe the PERRY eHopper bike in one sentence.
An exciting, versatile, fun and very easy to use folding e-bike that can help power you to your destination with minimal effort.
What are some of the standout features of the PERRY eHopper?
At only 14kg’s, the PERRY eHopper is the UK’s lightest electric folding e-bike. Very compact when folded in only 5 moves meaning it fits easily into the back of a car or a luggage rack on a train. A hidden seat post battery and a choice of 5 power modes with front and rear mudguards ensures this bike looks and behaves in a smart way.
What led you to create the PERRY brand?
As keen cyclists, we understand some of the challenges faced when choosing to cycle, these included commuting to cleaning a dirty mountain bike. Each market had a different need that wasn't being fulfilled and we recognised this whilst out cycling one day.
We witnessed littered streets, congestion and poor quality transport solutions and wondered how we could help improve all these and more. Key to us was the issue of sustainability and our experience with motion technology soon helped us find solutions to many of the current problems.
Immediately, we could see the need for an e-bike that could be used for commuting or to simply pack away in the boot of your car or campervan and then used to get to your destination with minimal effort. One thing led to another, and now we offer responsible transport solutions and a range of accessories to compliment these.
It seems more people than ever are taking up cycling in the UK, do you think this trend is here to stay?
The cycling market has grown in each of the last 20 years and experienced a massive uplift in 2012 when Bradley Wiggins won the Tour De France and the time trial at the London Olympics. Team GB won more cycling track medals than any other nation and the following year Chris Froome won the Tour De France. During these two years the UK experienced 20% growth in cycling and this trend continued until mid 2016 when growth slowed slightly.
The introduction of e-bikes helped maintain growth in the market and now e-bike sales outnumber those of traditional bicycles with the trend showing no signs of slowing.
Cycling offers much more than simply exercise, this was evident during the Pandemic when the UK went into its first lockdown and consumers rushed to purchase bikes.
This led to a severe shortage of cycle stock, a shortage we are still experiencing today.
The trend in cycling shows no sign of abating soon, the bicycle is the answer to so many of our modern day problems including obesity, environment and traffic congestion. Notwithstanding this, the bicycle can support many mental health issues and for some is their only means of transport.
The UK e-bike market is expected to triple in size over the next five years. Why do you think they’ve become so popular?
When first introduced to the market, e-bikes were extremely heavy, had a short battery life and were very expensive. Today, innovative use of existing components like the seat post that hides the PERRY eHopper battery and more efficient lightweight drive systems has helped reduce weight, bulk and price. These types of innovations have led to an explosion in sales reducing further the cost of producing and purchasing an e-bike.
Weight has always been an issue when deciding on the type of e-bike purchase. The PERRY eHopper at only 14kg’s addresses the issue of weight, is more compact and very easy to fold and stow away. It is this type of innovation that will further drive sales.
In 2020, almost 25% of bicycle sales were for e-bikes and this trend is likely to increase in the next 5 years. The PERRY e-Hopper brand has seen a sales increase of almost 40% from the previous year and we expect this trend to continue into 2022. Sales of second hand PERRY e-Hoppers are up too. As customers upgrade their bikes, we help to move on their existing bike by first reconditioning it for sale ensuring they are safe to ride. This is even more pleasing as it fits with our sustainability strategy of extending the life of an e-bike purchase.
Congratulations again on winning the one-year product residency through the Situ Live Spotlight Competition. Just how important is it for people to be able to experience your e-bike in real life?
We don’t have the luxury of selling through many independent bicycle shops, instead purchases are made online directly from one of our major online retailers or from PERRY itself. This has made it difficult for the consumer to experience the joy of cycling a PERRY eHopper. When potential customers get to touch and ride a PERRY eHopper they get it straight away and we witness the joy on their faces as they realise just how valuable a purchase it is and what it means to them to be able to get out and ride.
It’s really important to us that the consumer makes the right purchase and being able to experience this through Situ Live is a massive boon for PERRY. We want consumers to be happy with their bike purchase but appreciate some may not want to make this investment without first trying it in store. Experiencing the bike in real life will mean more and more people choose a more responsible solution to travel and this fits in with our mantra to be a company that helps drive sustainable innovation.
Riding the Drake’s Trails
Near to our lovely Plymouth Warehouse is the newly renovated Drake’s Trail a 21 mile cycling & walking route starting from the seafront here in Plymouth. The trail runs through the excellent countryside of Dartmoor and Devon.
Riding from the Barbican near the Hoe, make sure your battery is charged and you have a big smile on your face.
Drake’s Trail is part of the National Cycle Network on route 27 it includes the Gem Bridge and the 350m Grenofen Tunnel.
Drake’s Trail is a part of 102 mile “coast to Caost routebetween Ilfracombe in North Devon & Plymouth. Much of thi sinlcudes off road trails, you can even jump on your bike here in Devon and ride the route through to Britannt via the ferry. Luckily the Perry Ehopper at only 14Kg’s is light enough to fit easily on public transport. A few months ago, young Rosie made us this video from the Drake’s Trail.
Learn More - www.perryehopper.co.uk
Stay Mind Healthy
How to support your mental health through Cycling.
Everyone is having a tough time at the moment, kids at home, job worries and of course worries around the virus. At Busby, we have the same emotions as you, but we also know how important exercise is to all of us. Here are some top tips for the next time you are wavering about your next bike ride. Check out www.perryehopper.co.uk for your nearest stockist.
1. The hardest thing about getting out is putting on your training shoes, the website cheatsheet recommends that you should get at least 150 minutes of moderate activity per week, which can include briskly walking or even mowing the lawn. For vigorous activity like running or higher-intensity aerobics, the recommendation is 75 minutes.
2. Stay flexible – a fit person not only exercises regularly but remains flexible, can you touch your toes right now? Nerd Fitness has some tips to help here - https://www.nerdfitness.com/blog/how-to-touch-your-toes-become-bendy-like-gumby/
3. Can you plank for 60 seconds? Planking is a great way to build your posterior muscles and is a good indicator of your core strength. If you don’t know how here is a good training page. https://www.puregym.com/exercises/abs/plank/
4. Mindfulness – Exercise is great for that “me” time especially cycling when you really can only concentrate on what is going on around you. Next time you are riding, take a few seconds to appreciate your surroundings. Professor Mark Williams, former director of the Oxford Mindfulness Centre, says that “mindfulness means knowing directly what is going on inside and outside ourselves, moment by moment” https://www.nhs.uk/conditions/stress-anxiety-depression/mindfulness/
E-bike news from around the world.
Ebikes are making news all around, are we in the middle of a revolution?
Women are behind the surge in cycling, Sean Ingle from the Guardian finds out more.
Ireland has doubled its commitment to cycling.
How cycling can reassure women travelling alone.
A great review of the Perry eHopper from Ebike Tips.
find out more about the Perry Ehopper here - www.perryehopper.co.uk
1 note · View note