robinwilson272 · a month ago
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WHAT IS LONG-FORM CONTENT?
Long-form content is any piece of content that exceeds the 2,000+ word mark.
That could mean a 3,500-word blog post, a 10,000-word whitepaper, or a 15,000-word ebook.
Some popular types of long-form content include:
How to guides
Ultimate guides
Tutorials
Resource lists
Industry definitions
Case studies
Long-from content can also refer to non-written content formats, like videos and podcasts, but they won’t be our focus here.
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robinwilson272 · a month ago
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KEY ELEMENTS OF SUCCESSFUL LONG-FORM CONTENT
1) Define Your Goals
Obviously, you shouldn’t just start creating long-form content for the hell of it. It has to make sense in terms of your business and marketing goals. Once you’re clear on what your marketing objectives are and who it is you’re actually targeting, you’ll have greater focus and direction when it comes to coordinating your team and planning, producing and promoting your long-form content.
2) Provide Real Value
A long and rambling fluff-piece won’t give you the results you want. It won’t engage your readers, it won’t attract backlinks and it won’t outrank competitors who do a better job of it. Instead, you have to serve your readers. Your content must nourish them.
A 300-word post that saves the reader by getting to the heart of their difficulty is miles better than a 3,000-word post that raises more questions than it answers. It just so happens that high-quality content often means dealing with a topic thoroughly, and doing this tends to require a higher word-count.
3) Have Patience and Discipline
Clearly, writing a long-form piece of content takes more time than writing the average blog post. You have to factor in the planning, research, production and editing — all of which take more time when creating a quality piece of long-form.
So instead of posting 2-4 short-form posts per week, you might switch to posting 1-2 long-form posts per month. What’s more, once your piece is published, it may take some time before you start seeing the results. This is especially true if your site currently has a low domain authority.
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robinwilson272 · a month ago
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Should it be long-form content?
Definitions vary of what constitutes long-form content, but definition of 2,000 to 3,000 words for long-form and over 3,000 for extra-long-form content.
Not every topic or idea should be thousands of words. Making something thorough for thorough’s sake can make a piece feel fluffy.
Long-form content can be appropriate for every part of the sales funnel. In fact, it’s an essential part of the pillar content strategy. But the most important reason to create long-form content is to give readers something they’re looking for. It’s always in a content creator’s best interest to develop content that allows readers to see your content as part of the solution to their problems you are the brand that can answer their questions. This goes a long way in building your brand authority.
And when Google discovers that searchers’ needs are being met with your content, it will rank it better, getting your content more front and center.
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robinwilson272 · a month ago
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How to Write Long-Form Content
Outside of concrete grammar rules, like subjects and predicates, there's no "right" or "wrong" way to write. There are ways to create content that's digestible and useful to readers
Form your paragraphs in comprehensible sections.
Section off your main ideas.
Make sure your thoughts are organized.
Describe the 'so what?' of each section.
Keep a conversational tone throughout your piece.
Hook the reader with an engaging introduction.
Add visuals to break up long sections of text.
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robinwilson272 · a month ago
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Long-form content vs. short-form content
Short-form content can be extremely helpful to readers who want a quick answer to their queries. For instance, you can offer short-form content to provide a simple definition or explain a product in small portions. Short-form content gives your reader the information fast so their attention doesn't wane.
This type of shorter writing is generally under 1,000 words. It provides a general overview and saves readers time. Long-form content, on the other hand, goes deeper into topics.
In addition to diving deeper into topics, long-form content can aid with ranking highly on search engines and build your website's reputation.
If you build an archive of long-form content that's valuable for readers, you can create a reputation as a source people look to first to help them solve their questions. It's kind of like ordering a product online. You're probably more likely to order from a site you've used many times before, that has proved to be reputable, instead of trying out a brand new ecommerce option.
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robinwilson272 · a month ago
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What is long-form content?
Long-form content describes a piece of writing that is between 1,000 — 7,500 words. You might want to read long-form content to get a deep dive of complicated subjects from a robust source of writing.
The purpose of long-form content is to provide valuable information to the reader. If you write long-form pieces — and make sure those articles are useful to your audience — you can increase the time spent on your site and value to your reader.
More than that, if you optimize your website for search engines and add calls-to-action in the body of your piece, you can improve lead generation. Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work.
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robinwilson272 · a month ago
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Long-form vs. Short-form Content
Whereas long-form content is a meal, short-form content has been referred to as “snackable content.” It is often between 400 and 600 words, utilizing relevant key terms , buzzwords, and imagery to get its point across. It requires little critical thinking and can be easily skimmed. Forms include listicles, blog posts, or infographics, to name a few.
The goal of producing any kind of content (long- or short-form) is two-fold: Not only should you strive to provide value to your target audience, but you should aim to increase your authority and boost metrics that support your organization’s business goals. For example, if you want greater engagement on social media, you might write content that includes many standalone infographics that have share buttons embedded next to them.
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robinwilson272 · a month ago
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Why is Long Form Content  Necessary?
Long-form content requires critical thinking. It is intended to be read (as opposed to skimmed). It is well-researched and contextual. It is not an article that jams as many keywords into a single page as possible. Long-form content must have substance and purpose in order to rank highly and be deemed useful by readers. Sometimes long-form content is gated, meaning that the audience must submit personal information before being able to access it. Forms include articles, white papers, downloadable e-books, guides, or reports, to name a few.
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robinwilson272 · a month ago
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What is Long Form Content?
Long-form content is content that offers a lot of information and/or great depth of information on a given topic. Minimum length should range anywhere between 700 and 2,000 words. The upper limit is variable depending on several factors, including focus topic, scope, intended aims, and audience.
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robinwilson272 · a month ago
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What Is Long-Form Content?
It might seem obvious, but there are many different definitions of what long-form content truly is. Some people consider articles longer than 700 words to be long-form, whereas others think that articles have to be in excess of 1,800 words to be considered long-form. For the sake of argument, long-form content refers to articles of around 1,200 words or longer.
Despite what some content marketers might think, many readers crave meatier articles – and publishers are delivering.
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robinwilson272 · 2 months ago
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Are You Communicating With Your Audience Effectively?
The key difference between inbound and outbound marketing is communication.
Outbound marketing relies on mass media where communication is only one-way. The business shouts out a message about its brand, and that’s it. People can’t interact with the message or the brand even if they want to. They might even find ways to avoid it.
With inbound marketing, people can talk back and engage with the brand. They can send an email, leave a comment on a blog, post on social media, leave a review on a third-party site, and engage your business in many ways.
The Internet has returned power to the consumer. If your business’ advertising does not square with the actual services that you provide, people are going to find out and post about it online. Your business cannot hide behind a mass media campaign. If you don’t deliver on your promises, people are going to know.
The key to success in inbound marketing is transparency, honesty, and engagement. You must be transparent and honest about your products and services. And you have to engage with people who are talking about your brand even when the comments are negative.
This two-way communication might seem scary to businesses with heavy investments in traditional marketing, but it is really a boon.
Direct connections with consumers not only create brand loyalty but they let you know what problems exist so you can solve them. In addition, your customers are empowered to become ambassadors for your business. They can write reviews, promote your content on social media, and make referrals.
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robinwilson272 · 2 months ago
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The Difference Between Inbound and Outbound Marketing
INBOUND MARKETING
Pulls interested readers in
Solves consumers’ needs
Interactive with readers
As helpful content is consumed, audience members become leads
Where you see it: websites, blogs, eBooks, opt-in emails, SERP, social media
OUTBOUND MARKETING
Pushes messaging at everyone
Written to sell products
One-way communication
Disrupts whatever content is being consumed
Where you see it: TV ads, billboards, pop-up internet ads, telemarketing, magazines
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robinwilson272 · 2 months ago
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Outbound Marketing vs. Inbound Marketing
Outbound marketing is when a marketer reaches out to people to see if they're interested in a product. For example, this could include door-to-door sales or cold calling where a sales rep or marketer approaches someone without knowing if he or she is even a qualified lead. Inbound marketing is a strategy where you create content or social media tactics that spread brand awareness so people learn about you, might go to your website for information, and then purchase or show interest in your product.
While some outbound strategies take lots of time and effort and may yield no leads, inbound strategies allow you to engage an audience of people that you can more easily qualify as a prospect of lead.
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robinwilson272 · 2 months ago
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The Challenges of Outbound Marketing
Outbound marketing can be difficult to get right. Here are some disadvantages to going the outbound marketing route:
It’s difficult to make outbound marketing appealing and relevant to everyone, so outbound marketing is more generalized.
It’s easy for consumers to tune out outbound marketing 一 many people mute the TV during commercials or immediately throw out or recycle their junk mail.
It’s challenging to measure the effectiveness of some outbound marketing strategies like billboards.
Outbound marketing is costly, traveling to trade shows, paying for banner ads, and purchasing billboard spaces add up.
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robinwilson272 · 2 months ago
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The Challenges of Inbound Marketing
Of course, inbound marketing isn’t for every company. There are some drawbacks to focusing on digital content:
Inbound marketing requires continuous maintenance, to ensure that content always speaks to consumers’ evolving wants and needs.
Inbound marketers spend a great deal of time and effort developing and testing out different content that will entice customers to convert.
Inbound marketing demands a holistic strategy, meaning you’ll need to buy tools to help you implement integrated, cross-channel campaigns.
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robinwilson272 · 2 months ago
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The Benefits of Outbound Marketing
Outbound marketing has a few perks that should not be overlooked:
Outbound marketing promotes brand awareness, helping you reach people who haven’t heard of your products or services before.
Outbound marketing can yield immediate results 一 people interested in your products and services are likely to take action on your ads and make a purchase.
Consumers are accustomed to outbound marketing 一 they know that there will be ads in the Sunday paper or on TV and may trust those ads more than the ones presented to them on newer technology
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robinwilson272 · 2 months ago
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The Benefits of Inbound Marketing
There are several benefits to inbound marketing that can help you determine if it’s the right strategy for your company:
Inbound marketing is non-invasive — prospects can read your blog posts or attend a webinar on their own time.
Inbound marketing content is educational — it’s specifically designed for each stage in the sales funnel.
Inbound marketing is quantifiable 一 you can tie each part of your strategy to a metric that gets monitored over time.
Your website and content are continuously being updated, so Inbound marketing continues drawing in qualified leads over time.
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