sabguthrie
sabguthrie
sabguthrie r&d dept.
This site is all about thinking out loud. It captures what I'm reading; what's influencing & inspiring me. It's the research and development arm of www.sabguthrie.info
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Fun Fact
The majority of Tumblr users, 36%, are aged 18-34, a coveted market for most companies.
sabguthrie · 7 hours ago
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pic.twitter.com/xRil0foUKc

— The Middle Child (@LindsayFultz) March 3, 2021
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sabguthrie · 8 hours ago
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I’m giving my first #UsydSocMed seminar this morning for MECO6936. Looking forward to meeting everyone and talking all things social media. Anyone notice the news about casinos and influencers this morning? https://t.co/WQlYSewNgC

— Jonathon Hutchinson (@dhutchman) March 3, 2021
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sabguthrie · 8 hours ago
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This is as thorough and accessible a guide as you’re likely to find on one of the most significant areas of growth in practice.

Thanks to @greenbanana, @andismit and @DrJonWhite for putting this important report together. https://t.co/2wET6Kj5Ih

— Jon Gerlis (@JRGerlis) March 3, 2021
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sabguthrie · 9 hours ago
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Killing time before one last late call with New York. Stop me with a GIF before I buy another grey hoodie.

— David Gallagher (@TBoneGallagher) March 3, 2021
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sabguthrie · 13 hours ago
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At our #influencermarketing webinar last week, speakers @Twomey, @CCPCIreland @Darrenken @dentsu and @sabguthrie gave insights on the growing and ever changing influencer industry and how #trust and #authenticity will remain key pic.twitter.com/bozx3BVJah

— The_ASAI (@The_ASAI) March 3, 2021
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sabguthrie · 20 hours ago
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I sent the first issue of my weekly newsletter 8 years ago today, to 252 people. This week’s issue went to 158,014. So that turned out OK. A thread.

— Benedict Evans (@benedictevans) March 3, 2021
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sabguthrie · 3 days ago
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Well, I just had my first Twitter Spaces experience. It was quite nice, actually. Might help our little home here become a bit more personal. Clubhouse has a lot of momentum, but if Twitter can organize rooms better, I’d rather be here.

— Jason Falls (@JasonFalls) February 28, 2021
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sabguthrie · 3 days ago
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Brill
Have a fun rest of the day

— @comms2point0 (@comms2point0) February 28, 2021
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sabguthrie · 3 days ago
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*Stat Attack*
I was just looking at blog post traffic for someone.
Over 24k visitors in 2021 so far.
Happy with that.
Thank you if that’s you 🖤 pic.twitter.com/0Z2E9G59lC

— @comms2point0 (@comms2point0) February 28, 2021
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sabguthrie · 4 days ago
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Many more people are manicuring Mark and Sheryl’s image than there are journalists covering tech at major news sources@Facebook #nomercynomalice 👉 https://t.co/NSvuil3Vgm pic.twitter.com/QuV2cPhU2e

— Scott Galloway (@profgalloway) February 27, 2021
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sabguthrie · 4 days ago
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🎯 As a longtime user of @Cision and @Brandwatch , I can tell you conventional PR pros relying only on @Cision miss out on finding creators who pack the most influence. Still comes down to adoption though… smart agencies have already been using both tools in tandem.

— Zach Silber (@zachsilber) February 27, 2021
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sabguthrie · 4 days ago
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Yep. Cision bought BuzzSumo in 2017, and Brandwatch bought Crimson Hexagon in 2019. So take all these different tools and services, and now brands can use multiple avenues through the platforms to get message out beyond direct earned media.

— Josh Sternberg (@joshsternberg) February 27, 2021
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sabguthrie · 4 days ago
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It’s gone rogue. Photos of people on the beaches being called out by people taking photos of people on the beaches.

— Stephen Waddington (@wadds) February 27, 2021
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sabguthrie · 5 days ago
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Wow…

— Jennifer Sanchis (@Jenny_Sanchis) February 26, 2021
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sabguthrie · 5 days ago
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Some weekend listening for you lovely lot, join our Head of Social Alissa and Creative Director Chris as they talk all things influence with @sabguthrie 🎧 https://t.co/h5Y0vuHsb5

— Happy Yolk (@HappyYolkLondon) February 26, 2021
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sabguthrie · 5 days ago
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Looks like an album cover for a band of the same name.

— Mark Pinsent (@markpinsent) February 26, 2021
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sabguthrie · 5 days ago
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Experimental early 80s prog rock from the Home Counties?

— Chris Lee 👨🏻‍💻🇪🇺 (@CMRLee) February 26, 2021
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sabguthrie · 5 days ago
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Thank you to all the speakers and attendees at today’s inaugural #WaddsConf. I appreciate everyone’s contribution and the lively Q&A. A feedback form is on its way to your inbox. Please let me know what you think and maybe pitch to speak at a future event.

— Stephen Waddington (@wadds) February 26, 2021
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sabguthrie · 5 days ago
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What a beautiful sunny Friday 🤩🌞🥰

— Kathryn Murphy (@kathryndmurphy) February 26, 2021
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