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7Up—“The Uncola”—billboard ads from 1969. Popular with hippies, these billboards, which hung above highways on the way to Woodstock, supposedly saved the company, which was about to go out of business.

Art by Pat Dypold, Kim Whitesides, Ed George, and again Pat Dypold (images 1-4). Images 5-8 are from 1969-1972: Peter Max, Pat Dypold, idem, and Bob Taylor.

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