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#6400
every-tome · 11 months
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roguetoo · 2 years
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msexcelfractal · 21 hours
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The US military emitted 6400 times as much CO2 as Taylor Swift last year
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ejagonkresky · 2 years
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Routes and Destinations
I never want to meet any of the celebrities I like. I am always afraid that they will never meet up to my expectations.
So when I read about the Elaboration Likelihood Model (ELM) and the use of celebrity endorsements by marketers to influence their audiences' attitudes through the peripheral route, I questioned the tactic. I also asked how this might differ from the two-step flow theory, where the celebrity endorser acts as the opinion leader.
The Elaboration Likelihood Model postulates that there are two routes when it comes to persuasive communication. The central route relies on the audience members' prior experiences and knowledge. Knowing that the audience might not have previous exposure to their product, they might depend on a celebrity endorsement to deliver the message.
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Textbook Figure of Elaboration Likelihood Model
In my last blog post, I mentioned The West Wing. After 9/11, Washington DC's tourism industry suffered. The city's tourism leaders enlisted the help of the cast of The West Wing to promote DC as a safe tourist destination. The ad campaign featured several cast members, including Martin Sheen, who portrays the show's president.
The campaign spoke to me through the central route as I completed my undergraduate studies in DC. The campaign also worked on the peripheral route as I admire the actor (though I still don't want to meet him) and like the fictitious president he portrayed. ELM asserts that the central and peripheral routes are not mutually exclusive. This ad served as a practical example of ELM. The model holds up well, especially for those individuals like me who find the messages relevant.
I tried to find a video clip on YouTube, but the campaign predates this day and age when most everything lives somewhere on the internet.
I am amazed at how well the internet, notably Google and Facebook, serves up ads in my searches or feeds. Today's media practitioners have many tools available to expand their reach directly and enlist their loyal consumers to help advocate for their brand. They can also target those that have traveled to that destination or a similar one in the past. They can even serve up ads based on sites the users have previously visited.
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The screenshot above is a Facebook ad that I find in my feed regularly. I assume that Facebook already knows I am a Marriott elite loyalty member. Even if I was not actively looking to book a hotel stay, the ad works on my subconscious (or periphery) as the images serve as aspirations of possible vacation destinations.
If I were that media practitioner, I would take full advantage of technological tools such as targeted ads. Targeted ads demonstrates the central route as the recipient of the ad has some knowledge or at least affinity for the product. Depending on the product, service or cause, I might consider a celebrity endorsement as long as the budget allows. Just as long as it's not Martin Sheen. I don't want to chance meeting him.
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onboardsorasora · 3 months
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The Marriage Certificate
Summary:
Dear Mr Hamiltion,
We regret to inform you that your application of Engagement and Betrothal has been REJECTED for the following reasons:
There is already a Certification of Marriage and Family in your name. 
If you would like to…
soooooo I saw a writing prompt and told my brain to have at it. Its way longer than I expected and idk where it's come from lmao I haven't reread this so I hope there aren't any like huge mistake or plot holes (there's probably plot holes). anyway! Enjoy!
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fruitcage · 9 months
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New Year's Eve, Chunfeng Feng
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punk-rocking-rose · 1 month
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cant upset conservatives with a transition timeline as i've yet to transition but i've got the next best thing: evolutionary timeline
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generaltrashshecox · 2 months
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To get into another rpf thing... Taebin be wilding.
We're two months into the year and what do you mean they went on dates in Paris taking pictures of each other in restaurants and shit and then when Soobin went on vacation he decided not to contact anybody but tyun contacted him every day asking him how he was what he was doing what was he eating and if he liked it while also recounting the things he did with his day while also asking him when he was going to come home as of they don't spend 24/7 together? What do you mean Soobin keeps calling the one who's "as cold as Antarctica" adorable and cute and taking pictures of him when he's tired because he's just too cute? What do you mean he calls him kitten and refers to him as a cat because he acts like one and what do you mean that when Soobin got home Taehyun was right there like "where are my sneakers hyung 🥺" with his boba eyes and Soobin found it so endearing he ordered them right away?
They make me sick and I love them ajsn sorry if this is a big illegible ramble it's the middle of the night and I'm just ajja
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imposterogers · 1 year
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imagining you as an Important Tumblr Blogger with a full-time PA organizing your asks in order of urgency and briefing you on fandom drama for context like. "mr imposter rogers we have an urgent request for your take on bruce banner's favorite ex boyfriend that should be addressed before noon today. i took the liberty of deleting several anons about bucky's gender identity because they were clearly sent by the same person and fodder for a callout post."
In that alternate universe (where important tumblr bloggers exist and somehow I've conned my way into being one of them) my ask box is clear & I know peace
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jewishevelinebaker · 6 months
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So YouTube will just allow ads for blatant scams now. Alright
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photoncatcher · 6 months
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Nikon D300s; 1/50; F/2.8; ISO 6400; 17mm
20/10/2023
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spit8 · 2 years
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LOWELL NESBITT “IBM 6400″ “IBM 729″ “IBM 1440″
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mreinberg · 10 months
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Elephants From Neptune live at Paavli Kultuurivabrik Opening Festival. Camera: Canon EOS 5D Mark IV.
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imwritesometimes · 1 year
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what has 2 thumbs and hit 4000 total miles on a stationary bike today
👍😌👍 this bitch
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larryshapiro · 1 year
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Vermont State Police Bomb Squad
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roguetoo · 1 year
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https://antnik.wordpress.com/2019/02/10/macintosh-performa-6400-180/
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