#Anheuser Busch Sweepstakes

[omresult]

Anheuser-Busch Budweiser 2023 Holiday Sweepstakes - Enter To Win A Trip To Missouri

Entering into the Budweiser 2023 Holiday Sweepstakes and chance to win a trip to Missouri. So, all United States residents enter the Sweepstakes before December 31st, 2023 to fix your chances to win. Sweepstakes Entry Page Sweepstakes Rules How To Enter : No purchase or payment of any kind is needed to participate or win this Sweepstakes. Any kind of purchase will not increase your chances of…

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#Anheuser-Busch Sweepstakes #Budweiser 2023 Sweepstakes #Budweiser Holiday Sweepstakes #budweiser.com #Chance To Win A Trip To Missouri

[giveawayplan]

Anheuser-Busch Rumbazo Fest Sweepstakes - Enter To Win A Trip To Las Vegas

Anheuser-Busch Rumbazo Fest Sweepstakes – Enter To Win A Trip To Las Vegas

Rumbazo Fest Sweepstakes is open to legal residents of the United States. All active participants should enter fast before the end date which is August 21st, 2022. Just submit your entry and get chance to win a trip to Las Vegas. Sweepstakes Entry Page Sweepstakes Rules How To Enter : Any purchase or Payment not make you winner, odds of winning of this Sweepstakes Depends on valid…

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#Anheuser-Busch Sweepstakes #Chance To Win A Trip To Las Vegas #Rumbazo Fest Sweepstakes #rumbazofest.com

[sweeptakeskeys]

Walmart MoneyCard Fall Promo Sweepstakes 2022

Walmart MoneyCard Fall Promo Sweepstakes 2022

Enter to Walmart MoneyCard Grocery Sweepstakes Sponsored by Anheuser-Busch, LLC. in which you have a chance to win groceries for a year. The interested participants wants to play WalmartmoneyCard Sweepstakes needs to visit Walmartmoneycard.com/login to complete and submit your entry form with valid details. Walmart MoneyCard Grocery Sweepstakes 2022 Eligibility Criteria for Walmart MoneyCard…

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[offerscontest]

Bud Light NFL Sweepstakes

Bud Light NFL Sweepstakes

Bud Light Sweepstakes- Participate in the Bud Light NFL Sweepstakes from Anheuser-Busch at Budlight.com/nfl page and you could win free NFL merchandise including NFL Jackets, NFL T-Shirts, NFL Jerseys, NFL Beanies and many more. Bud Light NFL Sweepstakes How to Participate: To Participates Bud Light Sweepstakes, candidates needs to visit online entry page and follow instruction to complete…

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[sweepstakes-online]

10 Barrel Spy Goggles Sweepstakes

10 Barrel Spy Goggles Sweepstakes

Want to Win Spy Goggles? Then you must join The 10 Barrel Spy Goggles Sweepstakes you can join this by following some basic directives of the Sweepstakes. Interested and eligible Entrant can visit Officials Rules by clicking on “Sweepstakes Rules”, the link is given below. The candidates must submit their entry before the last date of the Sweepstakes.

10 Barrel Spy Goggles Sweepstakes |…

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#10 Barrel Spy Goggles Sweepstakes #10 Barrel Spy Goggles Sweepstakes 2020 #airbaton.net #airbaton.net/fCHlxUiAzL4nrsRS18VN #Anheuser-Busch 10 Barrel Spy Goggles

[wineanddinosaur]

Natural Light’s New ‘Natty Daddy Lemonade’ Is a Big, Boozy Summer Treat

An increasing number of alcohol brands are looking to carve out a slice from the spiked lemonade pie, originally cooked up by OG-brand Mike’s Hard Lemonade. Hot on the heels of Fishers Island, Truly, Crook & Marker, and LQD, Anheuser-Busch-owned Natural Light is entering the space with its own contender.

As you might expect from the brand that brought us “Naturdays” and “Natty Light Seltzer,” this boozy lemonade arrives with a twist. Called “Natty Daddy Lemonade,” the fermented malt beverage is bigger and boozier than rival brands, clocking in at 8 percent ABV and arriving in 16- and 25-ounce cans.

Announcing the arrival of Natty Daddy Lemonade in a Twitter post on Tuesday, Natural Light wrote: “Daddy’s here to take the wedge off.”

“[W]e’re excited to launch a refreshing new malt beverage that captures the spontaneity and adventurous spirit our fans celebrate all summer,” Daniel Blake, vice president of U.S. Value Brands at Anheuser-Busch, writes in an email press release.

Natty Daddy Lemonade has already hit shelves nationwide, just in time for Father’s Day. To find one for yourself, use the company website’s Natty locator. Natural Light is also running a Natty Daddy sweepstakes to promote the new product. Post a picture with a father figure from your life along with the hashtags #NattyDaddyLemonade and #Sweepstakes and you could win a summer’s supply of Natty Daddy Lemonade.

The article Natural Light’s New ‘Natty Daddy Lemonade’ Is a Big, Boozy Summer Treat appeared first on VinePair.

source https://vinepair.com/booze-news/natural-light-natty-daddy-lemonade/

[johnboothus]

Natural Lights New Natty Daddy Lemonade Is a Big Boozy Summer Treat

An increasing number of alcohol brands are looking to carve out a slice from the spiked lemonade pie, originally cooked up by OG-brand Mike’s Hard Lemonade. Hot on the heels of Fishers Island, Truly, Crook & Marker, and LQD, Anheuser-Busch-owned Natural Light is entering the space with its own contender.

As you might expect from the brand that brought us “Naturdays” and “Natty Light Seltzer,” this boozy lemonade arrives with a twist. Called “Natty Daddy Lemonade,” the fermented malt beverage is bigger and boozier than rival brands, clocking in at 8 percent ABV and arriving in 16- and 25-ounce cans.

Announcing the arrival of Natty Daddy Lemonade in a Twitter post on Tuesday, Natural Light wrote: “Daddy’s here to take the wedge off.”

“[W]e’re excited to launch a refreshing new malt beverage that captures the spontaneity and adventurous spirit our fans celebrate all summer,” Daniel Blake, vice president of U.S. Value Brands at Anheuser-Busch, writes in an email press release.

Natty Daddy Lemonade has already hit shelves nationwide, just in time for Father’s Day. To find one for yourself, use the company website’s Natty locator. Natural Light is also running a Natty Daddy sweepstakes to promote the new product. Post a picture with a father figure from your life along with the hashtags #NattyDaddyLemonade and #Sweepstakes and you could win a summer’s supply of Natty Daddy Lemonade.

The article Natural Light’s New ‘Natty Daddy Lemonade’ Is a Big, Boozy Summer Treat appeared first on VinePair.

Via https://vinepair.com/booze-news/natural-light-natty-daddy-lemonade/

source https://vinology1.weebly.com/blog/natural-lights-new-natty-daddy-lemonade-is-a-big-boozy-summer-treat

[isaiahrippinus]

Natural Light’s New ‘Natty Daddy Lemonade’ Is a Big, Boozy Summer Treat

An increasing number of alcohol brands are looking to carve out a slice from the spiked lemonade pie, originally cooked up by OG-brand Mike’s Hard Lemonade. Hot on the heels of Fishers Island, Truly, Crook & Marker, and LQD, Anheuser-Busch-owned Natural Light is entering the space with its own contender.

As you might expect from the brand that brought us “Naturdays” and “Natty Light Seltzer,” this boozy lemonade arrives with a twist. Called “Natty Daddy Lemonade,” the fermented malt beverage is bigger and boozier than rival brands, clocking in at 8 percent ABV and arriving in 16- and 25-ounce cans.

Announcing the arrival of Natty Daddy Lemonade in a Twitter post on Tuesday, Natural Light wrote: “Daddy’s here to take the wedge off.”

“[W]e’re excited to launch a refreshing new malt beverage that captures the spontaneity and adventurous spirit our fans celebrate all summer,” Daniel Blake, vice president of U.S. Value Brands at Anheuser-Busch, writes in an email press release.

Natty Daddy Lemonade has already hit shelves nationwide, just in time for Father’s Day. To find one for yourself, use the company website’s Natty locator. Natural Light is also running a Natty Daddy sweepstakes to promote the new product. Post a picture with a father figure from your life along with the hashtags #NattyDaddyLemonade and #Sweepstakes and you could win a summer’s supply of Natty Daddy Lemonade.

The article Natural Light’s New ‘Natty Daddy Lemonade’ Is a Big, Boozy Summer Treat appeared first on VinePair.

source https://vinepair.com/booze-news/natural-light-natty-daddy-lemonade/ source https://vinology1.tumblr.com/post/621306494544134144

[delfinamaggiousa]

Natural Light’s New ‘Natty Daddy Lemonade’ Is a Big, Boozy Summer Treat

An increasing number of alcohol brands are looking to carve out a slice from the spiked lemonade pie, originally cooked up by OG-brand Mike’s Hard Lemonade. Hot on the heels of Fishers Island, Truly, Crook & Marker, and LQD, Anheuser-Busch-owned Natural Light is entering the space with its own contender.

As you might expect from the brand that brought us “Naturdays” and “Natty Light Seltzer,” this boozy lemonade arrives with a twist. Called “Natty Daddy Lemonade,” the fermented malt beverage is bigger and boozier than rival brands, clocking in at 8 percent ABV and arriving in 16- and 25-ounce cans.

Announcing the arrival of Natty Daddy Lemonade in a Twitter post on Tuesday, Natural Light wrote: “Daddy’s here to take the wedge off.”

“[W]e’re excited to launch a refreshing new malt beverage that captures the spontaneity and adventurous spirit our fans celebrate all summer,” Daniel Blake, vice president of U.S. Value Brands at Anheuser-Busch, writes in an email press release.

Natty Daddy Lemonade has already hit shelves nationwide, just in time for Father’s Day. To find one for yourself, use the company website’s Natty locator. Natural Light is also running a Natty Daddy sweepstakes to promote the new product. Post a picture with a father figure from your life along with the hashtags #NattyDaddyLemonade and #Sweepstakes and you could win a summer’s supply of Natty Daddy Lemonade.

The article Natural Light’s New ‘Natty Daddy Lemonade’ Is a Big, Boozy Summer Treat appeared first on VinePair.

source https://vinepair.com/booze-news/natural-light-natty-daddy-lemonade/

source https://vinology1.wordpress.com/2020/06/18/natural-lights-new-natty-daddy-lemonade-is-a-big-boozy-summer-treat/

[omresult]

Ghost 90 Days Of 90s Summer Sweepstakes - Enter To Win Jeep

Entering into the Ghost 90 Days of 90s Summer Sweepstakes and chance to win Ghost-branded Jeep. So, all United States residents enter the Sweepstakes before August 31st, 2023 to fix your chances to win. Sweepstakes Entry Page Sweepstakes Rules How To Enter : No purchase compulsory. Enter Online and Open the Sweepstakes page to enter. Follow all official Rules and Regulations of…

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#Anheuser-Busch Sweepstakes #Chance To Win Ghost-branded Jeep #Ghost 90 Days Of 90s Summer Sweepstakes #ghostenergy.com

[giveawayplan]

Michelob Ultra Seltzer Summer Getaway Sweepstakes - Win Vacation In Bahamas

Michelob Ultra Seltzer Summer Getaway Sweepstakes – Win Vacation In Bahamas

Michelob Ultra Seltzer Summer Getaway Sweepstakes open for US, which is going to ends on September 6th, 2021. So, all active participants should enter fast before the end date. Just submit your entry and get chance to win Vacation In Bahamas. Sweepstakes Entry Page Sweepstakes Rules How To Enter : No purchase or payment of any kind is needed to participate or win this Sweepstakes. Any kind of…

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#Anheuser Busch Sweepstakes #Chance To Win Vacation #Michelob Ultra Seltzer Summer Getaway Sweepstakes

[sweeptakeskeys]

Bud Light Seltzer Bravocon Sweepstakes

Bud Light Seltzer Bravocon Sweepstakes

Enter to Bud Light Bravocon Sweepstakes Sponsored by Anheuser-Busch, LLC. in which you have a chance to win an Ultimate Bravocon Experience for the winner and one (1) guest in New York, NY. The interested participants wants to play Bud Light Sweepstakes needs to visit Budlight.com/bravocon to complete and submit your entry form with valid details. Budlight/bravocon – Bud Light Seltzer Bravocon…

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[sxresultin-blog]

Bud Light Summer Get Away Sweepstakes – Win A Bud Light Getaway Cruise The Anheuser-Busch, LLC offers you amazing the Bud Light Summer Get Away Sweepstakes so interested entrants entering to enhance your chances of winning a Bud Light Getaway Cruise consists of round-trip coach air transportation, ship accommodations, daily meals while on ship and admission to Bud Light. Entry Page Official Rules/Terms & Conditions How To Enter […] Bud Light Summer Get Away Sweepstakes - Win A Bud Light Getaway Cruise

[wikimakemoney]

How Betches Quarantainment programming is helping Stella Artois reach millennial brides-to-be during lockdown

30-second summary:

Betches Media is a digital publisher which was founded in 2011. Content on the site is aimed at Millennial and Gen Z women.

Betches created “Quarantainment programming” to address the growing COVID-19 crisis.

Quarantainment [entertainment during quarantine] is the overarching name for the content Betches is producing while everyone’s stuck at home – an assortment of content intended to entertain, inform, and comfort Betches’s audience.

Stella Artois is running quarantine-specific content focused on promoting a sweepstakes that will pay for the wedding of couples who got engaged during this time.

The Stella Artois campaign has garnered over 2.4 million impressions since launch and is performing 140% over the original goal. The Instagram piece has garnered 1.5 million organic impressions, over 700K organic impressions, and a large amount of engagement in the form of likes, comments, shares and profile visits.

Betches Media is a digital platform featuring content aimed at millennial and gen Z women. Since its founding in 2011, Betches has featured content focused on humor and entertainment, but as the threat of COVID-19 grew, Betches shifted the focus of its content and programming on addressing the crisis by creating “Quarantainment programming.”

Quarantainment programming, as defined by Betches, is “a digital getaway that combines curated and original content to help their audiences stay informed, engaged and entertained through COVID-19-induced quarantine.”

Stella Artois, a Belgian Pilsner brand owned by Anheuser-Busch, worked with Betches to create quarantine-specific content for couples who got engaged during COVID-19.

ClickZ recently connected with Samantha Fishbein, the Co-Founder and Chief Operating Officer of Betches, to learn more about their Quarantainment programming and how they worked with Stella Artois to reach their target audience of millennial-aged women.

A brief history of Betches

Founded in 2011, Betches is a media and entertainment company that produces content aimed at Millennial and Gen Z women. Betches Co-Founder and COO, Samantha Fishbein, explains the concept behind Betches’ content:

“We aim to be the place where women can escape the constant pressures of needing to feel perfect, politically correct and polite. We created space where women can simply be themselves, share experience, find our best friends, voice strong opinions and cut through the BS, regardless of what stage of life we’re at.”

Betches has a strong following with millennial women and they are starting to see a solid foundation of loyal Gen Z users.

Says Fishbein, “Emotionally, Betches is for everyone — it’s more of a lifestyle and a mindset. It’s for the complex woman, someone who’s interested in the Real Housewives and politics — someone who is a friend and speaks her mind. We see the audience as communal and bonded with each other.

Betches Quarantainment programming

When COVID-19 hit, Betches shifted their content strategy to accommodate the new landscape. They came up with Quarantainment programming, a mashup of “entertainment during quarantine” as the overarching name for the content they began producing for their users who are stuck at home.

Quarantainment programming contains an assortment of content intended to entertain, inform, and  comfort the Betches audience.

Says Fishbein, “Quarantainment is our collective effort to help our audience feel like they’re not alone in this; where we arm them with information and entertainment, so they aren’t blindsided by lack of information and aren’t bored.”

Betches Quarantainment programming leverages multiple platforms and accounts including Instagram, Twitter, and YouTube to connect with its audience. Users have access to a daily newsletter, multiple video series, and podcasts.

Betches is also planning to launch a new online dating series inspired by The Bachelorette which they are calling ‘The Feeling is Virtual’,” says Fishbein.

https://bit.ly/3gPdZWc

Example of a Betches Quarantainment-related podcast

In addition to the above-mentioned platforms, Betches has seen immense growth on TikTok. They garnered almost 100,000 followers after starting the channel in late 2019.

“We’re exploring new opportunities, including virtual live events,” explains Fishbein. “It’s been an adjustment, but we’ve made the switch and as a digital media company that can work remotely. We have continued to provide entertainment to our audience without much interruption.”

Stella Artois does Quarantainment

Stella Artois is currently running quarantine-specific content for couples who got engaged during lockdown. The company is running a sweepstakes where they will play for the winner’s wedding.

Example of a content that appeared in Betches Quarantainment and Brides Newsletters

Stella Artois is are working with Betches to amplify the sweepstakes using their custom 360-degree platform storytelling approach.

They are promoting the sweepstakes on their Betches and Betches Brides’ Instagram accounts (including Stories) and using it as fodder for the Betches Brides podcast. They’ve also included it as part of the Betches ‘For Your Quarantine’ email and the Betches Brides emails.

Example of Stella Artois Quarantainment messaging for brides-to-be

The Stella Artois program is currently still running, but the preliminary results are strong, as demonstrated by the below metrics.

The campaign has garnered over 2.45M impressions across all Betches channels, ultimately performing 40% over the original goal.

The Betches Instagram platform garnered 1.5M organic impressions, 717K story impressions, and about 60K in engagement, including likes, comments, shares and profile visits.

Betches further extended the campaign reach by leveraging their Betches Brides’ IG account, specifically adding a meme (~42K impressions and ~3.1K engagements) and using Instagram stories (119.4K impressions).

Betches also leveraged their Betches Brides’ newsletter (77.9K) and Twitter account (23K).

For the larger Quarantainment programming, Betches is seeing strong results from their efforts.

Some topline metrics through week 9 [5/4 – 5/10] of their programming include a 18% average increase in weekly impressions and a 34% average increase in weekly engagements across Betches Instagram accounts when compared to pre-quarantine versus quarantine. They are also seeing strong weekly growth across their following [+13%] when compared to pre-quarantine growth rate.

Getting started with Quarantainment Programming

Betches is open to working with new brands to help them find creative ways to become involved with Quarantainment programming.

Says Fishbein, “We’re always pushing ourselves and ensuring the content we curate and create is a resource for our audience. The only thing we ask of potential brand partners is to be open to us creatively and understand the Betches brand is an audience-first mentality. We want partners who are open to providing some type of value to the audience through this unique and trying time and are not simply self-serving.”

The post How Betches Quarantainment programming is helping Stella Artois reach millennial brides-to-be during lockdown appeared first on ClickZ.

source http://wikimakemoney.com/2020/06/03/how-betches-quarantainment-programming-is-helping-stella-artois-reach-millennial-brides-to-be-during-lockdown/

[wineanddinosaur]

Natty Light Launches Cheap, Boozy Hard Seltzer

Natural Light “has crashed the seltzer party” with Natural Light Seltzer, its new hard seltzer brand that’s both boozier and cheaper than its spiked seltzer competitors, according to Anheuser-Busch.

Natural Light Seltzer is available nationwide in two excessively yet vaguely described flavors: Catalina Lime Mixer: When Cherry & Lime Become Best Friends; and Aloha Beaches: When Mango & Peach Go Beach Mode. (It literally says this on the can labels.)

Each “blend” is a slightly boozy 6-percent ABV, compared to a majority of spiked seltzer’s 5-percent ABV. As for the lower cost, a spokesperson told VinePair in an email, “Anheuser-Busch does not dictate price nationally and it varies from state to state and retailer to retailer. However, I can confirm that the price will be roughly 20 percent less than the mainstream brands.”

(So, if in-house competitor Bon & Viv Lemon Lime is $8.49 for a 6-pack, we can assume a Natural Light Seltzer Catalina Lime Mixer 6-pack will go for about $6.80.)

Natty’s summer-themed sparklers are available in 12-packs, 24-packs, and 25-ounce single-serve cans. As part of the national rollout, Anheuser-Busch is also giving away 1,000 cases of Natural Light Seltzer via a sweepstakes on Twitter.

“Tell us on social why your party needs more flavor and we may just deliver cases of Natural Light Seltzer right to your doorstep,” the press release said. The sweepstakes is open to U.S. residents aged 21 and older from August 13, 2019 through September 8, 2019. To enter, tweet the hashtags #NattySeltzer and #Sweepstakes.

And just like that, Naturdays were a thing of the past.

The article Natty Light Launches Cheap, Boozy Hard Seltzer appeared first on VinePair.

source https://vinepair.com/booze-news/natural-light-seltzer/

[rickhorrow]

15+5+5 To Watch : 9219

15 TO WATCH/5 SPORTS TECH/POWER OF SPORTS 5: RICK HORROW’S TOP SPORTS/BIZ/TECH/PHILANTHROPY ISSUES FOR THE WEEK OF SEPTEMBER 2 with Jacob Aere

With the new season days away, NFL corporate sponsors finalize activation plans. Starting with last Thursday’s Packers-Bears season opener at Soldier Field, 37 corporate sponsors are activating around the NFL in support of 50 brands. Those brands will combine for a total of 64 football themed TV spots, an increase of 35 additional spots, according to NFL Senior Vice President of Sponsorship Management Tracie Rodburg. Anheuser-Busch, one of the NFL’s most active sponsors, is expanding its NFL portfolio with its Bon & Viv brand in the rapidly expanding spiked seltzer category. VISA will debut two spots this week, including an NFL 100 themed ad about generational fandom. Verizon will rely on the power of the NFL to help with its 5G rollout, with activations in 12 stadiums. New sponsor Lowe’s has two national TV ads and will sell NFL licensed products in store and online. Gatorade, the league’s oldest corporate sponsor, has spots with Todd Gurley and J.J. Watt planned. NFL sponsors will also unveil more than 109 digital spots, and TV and digital ads will employ more than 100 active and retired NFLers.

Patriots quarterback Tom Brady narrowly beat out Chiefs quarterback Patrick Mahomes for the title of most marketable player in the NFL. And the resurgent Browns had two players crack the top five, according to a survey of sports business executives, marketing analysts, and media members conducted by SportsBusiness Daily. Browns wide receiver Odell Beckham Jr. and quarterback Baker Mayfield rank third and fourth, respectively, with Giants running back Saquon Barkley rounding out the top five. Brady's status as the NFL's most marketable player may come as something of a surprise due to his age. But the 42-year-old quarterback’s success on and off the field helps him stand the test of time. The Under Armour ambassador's extensive endorsement portfolio features a number of major luxury brands, including Aston Martin and Tag Heuer. Mahomes, the reigning league MVP, is the poster boy of the NFL's offensive revolution. He also offers potential partners a safe endorser with no off-field concerns or troublesome history.

As the NFL and NFLPA continue early CBA talks, the 18-game regular season proposal has stolen headlines. But another issue is being largely ignored — and it could be just as impactful. According to multiple reports, eliminating the NFL's archaic "funding rule" is a top priority for the NFLPA. In fact, Broncos kicker Brandon McManus, the team's NFLPA player representative, called it "almost a non-negotiable for us," per The Athletic. The NFL's funding rule stipulates that every fully guaranteed dollar owed to a player, but not yet paid to him, must be placed in a league-run escrow account. Even if a player is owed guaranteed money over the course of two or three years, ownership still must place all of that money into a separate bank account. When the NFL wasn't the cash cow that it is today, this rule made sense and worked in the players' favor. But in today's era, the funding rule has morphed into something completely different: a convenient excuse for ownership during contract negotiations.

Ticket demand for this year’s five NFL international games is up 55% compared to 2018, according to StubHub. This NFL campaign season will see four regular season games played in London and one in Mexico. 2019 will mark the 13th consecutive year the NFL has staged matches in the UK. This year’s London games will be split between Wembley and the Tottenham Hotspur Stadium, with the showdown between the Chicago Bears and Oakland Raiders at the new Premier League ground the most in-demand game. “When the NFL first started the international series there were a lot of questions around whether there would be demand for American football in Europe, in Asia, in Mexico and elsewhere,” said Akshay Khanna, general manager of NFL for StubHub, speaking to Reuters. “Interest in the league, internationally, continues to climb as…London games are drawing fans from over 35 countries.” StubHub’s third annual NFL preview also found that the league’s sales coming from outside the U.S. have increased by 19% since the start of last season, with fans from 54 countries using the ticketing platform to buy tickets.

Bridging the gap between the U.S. Open and the NFL: a glass of good red. The Rams, Bears and Giants have taken advantage of new NFL rules allowing official wine sponsors, signing Woodbridge by Robert Mondavi to deals heading into the 2019 season. Woodbridge’s entry into football will include an ad campaign running on ESPN and NFL Network for the first time, as well as a national consumer sweepstakes. Locally in New York, Los Angeles, and Chicago, Woodbridge will have in-store displays, local sweepstakes to win game tickets and out-of-home advertising. To promote the partnerships, Woodbridge Wines will debut a new bottle format for its Cabernet Sauvignon line, which will sell for $5.99 in each of the markets. The NFL relaxed rules on alcoholic sponsorships this spring, allowing teams to name official wine and spirits sponsors for the first time. In tennis, where wine and spirits sponsors are ubiquitous, the U.S. Open earlier this year signed Jacob’s Creek, and Chinese spirit purveyor 1573 signed an $85 million deal with the Australian Open last fall. 

I can see clearly now, a deal was done...Oakley has announced a four-year partnership with the NFL, becoming an official on-field partner and licensee of the league. The partnership marks the biggest sports deal in the brand’s history and will begin at the start of the new football season, with Oakley shields and eyewear Powered by Prizm Lens Technology being available for all 32 teams, as well as making Officially Licensed NFL Eyewear available for fans. As part of the partnership, all players will have the option of wearing Prizm Clear shields during games. “We see Oakley as an ideal partner because we’re united by the same goal: supporting some of the world’s best athletes in their quest for elite performance,” said Renie Anderson, Chief Revenue Officer & EVP, NFL Partnerships. Ad Age noted Oakley will be "designated as the 'preferred' eyewear provider, meaning coaches and players will be encouraged, but not mandated, to choose Oakley sunglasses and eyeglasses if they wear them on the sidelines." The partnership also adds a new logo to every NFL field.

As the U.S. Open enters its second week, Nike, New Balance and the USTA are "using this year’s tournament to align themselves with the empowerment, inspiration, and equality of female athletes." According to Fast Company, all three have "launched ads in the last week or so that celebrate female athlete empowerment in a few different ways." Last Sunday was Women’s Equality Day, and the USTA’s “Women Worth Watching,” created by agency Mcgarrybowen, New York "shines a light on how little attention is actually given to women’s sports." Nike’s “Sport Changes Everything” campaign "goes for full-on inspiration with spots starring Serena Williams, Sloane Stephens, Naomi Osaka, and Simona Halep, all featuring young girl fans reading out letters to their tennis heroes." New Balance "continues its newfound push into major sports branding with a new spot celebrating young phenom Coco Gauff that oozes with the brash, youthful attitude of any next generation.” Team8 President and CEO Tony Godsick represents the 15-year-old Gauff, who had already signed deals worth approximately $1 million with pasta maker Barilla, New Balance, and Head before her run at Wimbledon earlier this year.

Canadian tennis player Vasek Pospisil, newly elected to the ATP’s players council, has "quickly become the loudest voice agitating for change in the way tennis players are compensated," according to the Toronto Sun. Pospisil has "embraced the role of advocate,” explaining that while the players “have seen prize money increase dramatically for those that make the later rounds of tournaments, the compensation for the many more athletes who do not enjoy that level of success remains stagnant." Pospisil said tennis is "doing so incredibly well, but there’s still just 100 players or so that are making a good living." Pospisil added that 14% of revenues from tennis tournaments are "returned to players in the form of prize money, and he has called on professionals to form some sort of union so that they can bargain for a better deal." Roger Federer also “agreed that more money should go to those players who are not piling up wins." This year, first-round losers in both main singles draws collected $58,000, a $4,000 increase from last year. The men's and women's winners will collect $3.85 million out of a total purse of $57.2 million.

The National Lacrosse League announced that Jessica Berman has been named Deputy Commissioner and EVP of Business Affairs. Berman joins the NLL from the NHL, where she has spent the last 13 years, most recently as Vice President, Community Development, Culture, and Growth. Berman will oversee all of the league’s legal affairs and transactions, manage team services, and assist the Commissioner with the NLL’s overall growth strategy. “It takes the brightest and best to build great leagues and teams and, we are very proud to welcome one of the brightest, best and most progressive minds in sports business to the National Lacrosse League,” NLL Commissioner and Sport Business Handbook contributor Nick Sakiewicz said. “Her wide-ranging background fits exactly with the growth trajectory we are on, and her addition to our veteran team is a perfect cultural fit and win for the league, our member clubs and for the sport of lacrosse.” Berman becomes the first female Deputy Commissioner of any professional sports league in North America.

Participation in high school sports dropped in 2018-19 for the first time in 30 years, according to an annual survey conducted by the National Federation of State High School Associations. The 2018-19 total of 7,937,491 participants was a decline of 43,395 from the year prior, when the number of high school athletes reached a record high of 7,980,886. Participation in 11-man football declined for the fifth straight year and reached its lowest mark (1,006,013 participants) since 1999-2000. Likewise, combined boys’ and girls’ basketball participation was down 23,944 participants. On the flip side, participation in boys six-, eight- and nine-player football is up, and girls’ 11-player football has doubled over the past 10 years. Big winners this decade include lacrosse, soccer, and volleyball. Since 2012, boys and girls lacrosse is up 19%, boys’ soccer is up 9% and volleyball has seen growth for both genders (up 26% for boys and 8% for girls). Much of the speculation on the declines is focused on the growing trend of athletes focusing on a single sport rather than multiple. We need to find more, creative ways to keep kids involved in multiple sports – and have fun in the process.

ESPN digital’s output reached 86.8 million unique visitors in July, marking the eighth consecutive month the sports broadcaster has set record user-reach across its assets. According to data released by the Disney-owned sports media company, unique online visits were up by 25% year on year over July 2018, cementing ESPN’s position as the preeminent digital sports property in the U.S. The results place ESPN's digital reach 63% above CBS Sports, its closest rival for unique visits, expanding from a 56% lead across every key demographic set in June. That figure includes yearly audience growth among users aged 13-24 (63%), total male users (48%), and also total female users (22%). The ESPN App also remains the market leader in the U.S., attracting 19 million unique visitors in July – a yearly increase of 26%. The platform has also seen 44% increase in its consumed digital content, with that figure going up to 70 million hours. That mark is 25 million more than its closest rival, NBC’s Yahoo Sports app.

INTER:SECT is launching an all-sport voter registration and engagement initiative. INTER:SECT is an L.A.-based tactical solutions agency that promotes the power of collaborative innovation that exists at the intersection of sports, business, and social impact. The "Don't Drop the Ball. Vote." initiative is pursuing partnerships across the major U.S. sports leagues to have voter registration opportunities at professional sports venues in the lead-up to the 2020 election. The initiative is intentionally nonpartisan and centered on get out the vote efforts along with some strategic, localized voter engagement components. The voter engagement component convenes local sports representatives, business, and community leaders in cities around the country to participate in locally-focused think tanks to collectively strategize around executable solutions to promote voter turnout among citizens of those specific regions. This is a terrific example of how sports can propel civic engagement without putting off voters and legislators on either side of the aisle.

Toyota, a top sponsor of the 2020 Tokyo Olympic Games, will "provide 3,700 vehicles, including dozens of self-driving cars, about 500 fuel-cell vehicles and 850 battery-electric cars to the international sports competition." According to Bloomberg, Toyota is "doing everything it can to market its transition into an eventual provider of on-demand transportation for consumers and businesses, instead of being merely an industrial manufacturer." Toyota Olympic and Paralympic Division General Manager Masaaki Ito said, "2020 will be a good time to show our transformation into a mobility company.” More than a dozen "autonomous driving vehicles, which Toyota calls e-Palette, will run on a continuous loop within the Olympic and Paralympic Village to shuttle athletes and staff." Ito said that another "artificial intelligence technology-enabled, autonomous-driving vehicle, known as Concept-i, will travel alongside torch relay runners." Toyota is also "deploying various robots." In addition to the "javelin-collecting robot, the manufacturer will have a humanoid robot, a robot to assist disabled spectators, and a telepresence robot that lets people talk with and see each other." Toyota said that "all of this will be done while achieving the lowest emissions target level of any official fleet used at the Olympics." 

Gronkowski brothers’ Stadium Blitz obstacle course set to debut in Buffalo. As Hashtag Sports relates, fresh off his own NFL retirement, Rob Gronkowski and his four brothers — Dan, Chris, Gordie, and Glenn — were approached by a Texas company called Complex SE to partner on a touring obstacle course called Stadium Blitz. The obstacle course, designed by Complex SE, is a well-rounded challenge demanding strength, speed, agility, and endurance. The length is equivalent to a 5K, winding through not only the football field but, in most venues, the steps in the bleachers, the adjoining team facilities, and the locker rooms. The defining aspect to Stadium Blitz is the 15 obstacles, split into groups of five based on degree of difficulty, which allow participants to accumulate points throughout the course. Now that all five brothers are out of football, building the Gronk Fitness brand has become their priority Number 1. The venture is the latest example of pro athletes showing an entrepreneurial spirit as they transition to life after sports. 

Finally, as the summer of 2019 draws to an end and the fall sports season unfolds, here’s a colorful story. A free spray tan is "at stake for Browns fans" for a second consecutive year, as Cleveland-based Sunless Inc. will "offer complimentary first-come, first-served spray tans after the Browns' first regular-season win of the season." According to the Cleveland Plain Dealer, the deal will be offered through the company's spray-tan subsidiary brands Mystic Tan, Norvell, and VersaSpa and is "only good the day after the victory." A Sunless rep said that the value of the spray tan is "usually in the $30 to $50 range.” Of course, with the Browns projected to make the NFL Playoffs and the Indians only a few games behind in the AL Central and looking for a MLB post season wild card berth, the sports outlook in Cleveland is far sunnier this year than in seasons past.

  Top Five Tech

The UFC has surpassed the NFL in Instagram followers. With over 15 million followers, one of the big reasons for MMA’s success is its global appeal that has attracted fans in Asia, Europe, and the Americas. This makes its marketing style more similar to the NBA, but the UFC actually has events in various countries, which can serve to further grow a following on social media and in general. According to Forbes, the impacting images of the UFC are also another big factor. While some may shy away from the high impact images, combat sports photos are the most revealing and intimate of all sports photography. The UFC's Instagram page offers a balanced look at the pain, glory and passion of fight life through images and video highlights to bring a large global following to the sport.

Ready, the company of The Ready Games casual esports tournament platform, announced $5 million in funding. According to VentureBeat, BITKRAFT Esports Ventures led the round with participation from new investors Comcast Ventures and Eldridge Industries. The market where Ready looks to close in is the “hyper casual” gamer that is defined as simple tap games where the player can control gameplay with no more than two tap gestures. To date, The Ready Games has produced 130 original game tournaments in six months using its proprietary Ready Maker development platform. The Ready Games has become one of the most prolific mobile developers in the App Store, and they specialize in catering to the rapidly growing audience of female gamers. Ready looks to target casual female gamers while also looking to add cash prizes into the casual gaming market with the top 20% of players getting to split prize money – a similar scenario to esports betting. 

Mercedes-Benz upgrades fans’ U.S. Open experience with voice control and AR experiences. According to the Marketing Dive, tournament visitors can get a virtual tennis lesson from brand ambassador and 2017 champion Sloane Stephens through September 8 at the U.S. Open. Visitors activate the lesson with the voice command, "Hey, Mercedes, teach me to play like Sloane," prompting a recorded video of Stephens teaching proper serving skills. The AR activation immerses players in a virtual court and responds to their individual movements. Afterwards, guests receive a digital video of their game experience to share on social media. Mercedes-Benz is looking to dominate the sports tech market, as during the Atlanta Falcons' first home game in September, the carmaker will create a similar tech-powered activation at Mercedes-Benz Stadium with the help of Falcons quarterback Matt Ryan.

Rap group Migos’ member Offset joins esports team Faze Clan. According to the Verge, Offset recently invested in Faze Clan, one of the biggest names in competitive gaming. In addition to competing in major tournaments for Fortnite and Call of Duty, the team Faze Clan has a massive following, and operates something like a streetwear brand, with regular merchandise drops that sell out nearly immediately. In a recent video, Offset was seen playing Madden at the Faze house in Los Angeles, and he seems like just another member. Offset’s presence with the Faze Clan marks yet another pop culture icon joining the esports space with Drake became a co-owner of 100 Thieves last year, while The Weeknd invested in Overactive Media, parent company of the Overwatch League’s Toronto Defiant, and Wiz Khalifa partnered with his hometown organization Pittsburgh Knights. 

UEFA and Japanese gaming company Konami partner for inaugural eEuro 2020 esports tournament. According to SportsPro, the first-ever esports tournament featuring European national soccer squads will feature all 55 of the national associations that are members of European soccer’s governing body. Rather than play in the historic FIFA series, participants will compete on Konami’s soon-to-be-released eFootball PES 2020 gaming title. Qualifiers will be held in London over various dates between November-December 2019, ahead of the tournament’s grand finale, which will be held at Wembley Stadium July 9-10, 2020. The esports tournament winners will also receive tickets to the UEFA 2020 European Championship final as well as a cash prize yet to be disclosed. Although there is stark competition with competitors like EA Sports’ FIFA series, the new eEuro league may make space for a second major soccer video game in the gaming world.

Power of Sports Five

Pledge It and MaxPreps partnered to launch the fourth annual Touchdowns Against Cancer (TAC) program. Starting its fourth season, TAC, powered by Pledge It, has raised nearly $500,000 to benefit cancer research for St. Jude Children's Research Hospital in Memphis. In support of Childhood Cancer Awareness Month, every touchdown scored by participating high schools throughout the country during September will directly benefit St. Jude Children’s Research Hospital. Last season, the Lynx from Lausanne Collegiate in Memphis raised a record $21,267 by scoring 26 touchdowns and securing dozens of pledges throughout their community. Just like winning on the football field, the TAC crowns a champion for the school that donates the most and John Stockett, senior director of business and marketing for MaxPreps, thinks this year’s TAC participation could lead to the most money raised in a single year. 

Cubs outfielder Kyle Schwarber hosts a charity event to honor first responders. This was Schwarber’s third annual Schwarber's Block Party, which was held at Rockwell on the River in Chicago. The showcase, which celebrated Chicago's first responders, featured first-responder memorabilia on display, and Schwarber even dressed up in different first-responder garb. Schwarber's father is a retired police chief, and Schwarber's charity, the Neighborhood Heroes Campaign, supports first responders. According to the Cubs’ front office, Schwarber's sister is an active-duty police officer. Several current and former Cubs players, including retired starting pitcher Ryan Dempster, attended the event, which had a substantial turnout. The evening raised awareness for Schwarber’s Neighborhood Heroes campaign which launched in 2017 and aims to honor first responders in a variety of ways.

UEFA will recognize an English Burnley F.C. fan who ran to every away game for charity. Although hard to believe, Burnley fan Scott Cunliffe covered nearly 5,000 km as part of the aptly-named “Run Away Challenge” and raised nearly $74,000 for various charities. To put this distance in perspective, no Premier League player ran more than 450 km on the pitch in the 2018-2019 season, and the distance covered is roughly the route of running from New York City to Denver and then returning back to New York City on foot! According to the National Post, Cunliffe was recognized at the Champions League draw in Monaco and got to rub shoulders with the likes of Lionel Messi, Cristiano Ronaldo, and Virgil Van Dijk, who have been shortlisted for the UEFA Player of the Year award. UEFA said 18 charities in Burnley have received 50% of the funds raised by Cunliffe while the other half will be divided between community trusts at other Premier League clubs. Although not a star on the pitch, Cunliffe’s running ability has helped to change lives across the soccer world and should inspire others to do the same.

The Kelly Brush Foundation will host its 14th annual charity ride for adaptive sports. Organizers of Vermont’s largest charity bike ride are gearing up for another adaptive sports ride. Last year, 900 participants came out for the event. Funds raised by riders provide direct support for equipment that gets spinal cord injury patients out enjoying activities that enrich their lives like skiing, basketball, cycling, and tennis. According to VT Digger, the foundation has awarded more than 830 people grants in 47 states for adaptive equipment through its Active Fund. The ride also supports the foundation’s ski racing safety program. Participants can ride 100, 50, 20, or 10 mile routes through the scenic Champlain Valley, and/or play a round of golf at the Ralph Myhre Golf Course at Middlebury College to support the Kelly Bush Foundation. As for those who can’t make it to Vermont, the foundation offers a virtual option that allows participants to take part in the fundraising ride from anywhere.

James Harden is back to giving. This time, it's for basketball courts in Houston. According to USA Today, Harden is donating more than $240,000 to Houston to renovate outdoor basketball courts in under-served areas that were ravaged by Hurricane Harvey. The announcement was made at Tuffly Park in north Houston, where over 100 neighborhood children also received new bicycles. Harden also donated $1 million to the city two years ago after Harvey. Harden's charity weekend also included a comedy show and a celebrity softball game that featured newly-acquired Rockets guard Russell Westbrook. On top of the direct donations, all of the JH-Town Weekend events benefited Harden's 3 The Harden Way foundation, which offers scholarships and internship opportunities to students facing economic hardship.