Archana Chaudhary and Saritha Rai, ‘Why Jeff Bezos’ billion-dollar pledge hasn’t impressed anyone in India’, Economic TimesIndia is turning increasingly hostile to the monopolistic practices of foreign e-commerce players that dominate the burgeoning market. Responding to widespread complaints, India restricted foreign direct investment in multi-brand retail and this has forced Amazon and Walmart Inc.’s Flipkart, the two biggest e-commerce players in India, to overhaul business models to comply with new rules introduced in December 2018. In 2016, New Delhi had said foreign-owned e-commerce platforms could operate as marketplaces – facilitating transactions between sellers and consumers – but not sell directly. Flipkart and Amazon had established wholesale networks to reach their customers. But the more recent regulations target this workaround, banning foreign e-commerce sites from selling goods from companies in which they own a stake or have commercial arrangements with.