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blackswaneuroparedux · 2 years

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Le luxe est lié au temps qui passe.

- Jean Louis Dumas

Louis Vuitton’s heritage as a trunk maker preceded even the founding of the company.

It was in 1837 that a 16-year-old Louis Vuitton arrived in Paris by foot and started apprenticing for Monsieur Maréchal. At the time, horse-drawn carriages, boats and trains were the main modes of transportation, and baggage was handled roughly. Travelers called upon craftsmen to pack and protect their individual objects.

Louis Vuitton quickly became a valued craftsman at the Parisian atelier of Monsieur Maréchal. These were the roots of his highly specialised trade; the beginnings of his career in an artisanal industry that called upon skills to custom design boxes and, later, trunks according to clients’ wishes. Louis Vuitton stayed for 17 years before opening his own workshop at 4 Rue Neuve-des-Capucines near the Place Vendome in 1854.

As rail and then automobile travel became an established part of life, Vuitton’s business began to grow. The early success of Louis Vuitton meant he had to expand his operations. This lead to the 1859 opening of his atelier in Asnières. Just northeast of the center of Paris, the workshop started with 20 employees.

In 1900, there were nearly 100 people and by 1914 there were 225.The original atelier has been expanded throughout the decades - including the addition of the Vuitton family residence - but it is still where products are crafted today.

While the family home has been preserved and is part of a private museum, 170 craftsmen work in the Asnières workshop, designing and creating leather goods and special orders for clients around the world.

In the 1900s, travelers carried all their essentials inside wardrobes and flat trunks—which, unfortunately, often attracted burglars. Master trunk maker, Louis Vuitton sought to help his clients protect the goods inside their travel pieces.

In 1886, father and son, Georges, adopted a single lock system with two spring buckles. After several years of development, George patented this revolutionary system and it was so effective, he challenged Harry Houdini, the great American escape artist, in a public newspaper to escape from a Vuitton box and lock. Houdini didn’t rise to the challenge, but the lock’s effectiveness is indisputable. It is still used today.

Carried by the likes of Paul Poiret, Dora Maar, and Francis Picabia, LV luggage was not only a status symbol but also a practical purchase: Its trunks were - and still are - waterproof to prevent accidental damage to the items inside. They first appeared in the LV monogram pattern in 1896.

Louis Vuitton, the founder of the famous Vuitton house died on 27 February 1892. His travel trunks were praised for their solidity and practicality. "This great French factory is a glory of our country.” declared the obituary of Le Figaro at the time. Shops were opened in London, New York and Philadelphia. When Louis Vuitton died, his son Georges took over and made this beautiful house prosper. It is to him that Louis Vuitton owe the now emblematic monogram canvas, a bold print to deter imitation.

#jean louis dumas #quote #french #louis vuitton #asnieres #paris #trunks #luggage #history #luxury #style #travel #france #business #craftmanship

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richwall101 · 1 year

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L'art Nouveau Poste & Hotel de Ville at Ansieres-sur-Seine Paris France....

#Paris #France #Architecture #Art Nouveau #Building #Asnieres

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cashexpress92 · 1 year

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Enfin !!!!! Iphone 14 pro max 128go #iphone14promax #iphone14pro #apple #colombes #nanterre #asnieres #92700 (à Cash Express Colombes de l'église/Gabriel Péri) https://www.instagram.com/p/Cn9b6dFsL-G/?igshid=NGJjMDIxMWI=

#iphone14promax #iphone14pro #apple #colombes #nanterre #asnieres #92700

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lionofchaeronea · 7 months

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