#Background Music Market Background Music Market size Background Music Market share Background Music Market trends

[govindtbrc]

Rolling Forward: Insights into the Skateboard Market

Skateboarding, once considered a niche sport, has evolved into a global cultural phenomenon and a thriving industry in its own right. From city streets and skate parks to professional competitions and mainstream media, skateboarding has permeated various aspects of modern culture, influencing fashion, music, art, and lifestyle trends. The skateboard market, driven by a diverse community of enthusiasts, manufacturers, and retailers, offers a fascinating glimpse into the dynamics and trends shaping the world of skateboarding.

At the heart of the skateboard market lies the enduring appeal and versatility of skateboarding as a recreational activity and a form of self-expression. Skateboarding transcends age, gender, and background, attracting individuals from diverse walks of life who share a passion for creativity, freedom, and adrenaline-fueled thrills. Whether it's mastering tricks and maneuvers, cruising through city streets, or simply hanging out with friends at the local skate park, skateboarding offers a unique blend of athleticism, artistry, and camaraderie that resonates with people around the world.

Moreover, the skateboard market is driven by innovation and creativity in skateboard design, construction, and technology. Manufacturers are constantly pushing the boundaries of what's possible in skateboard engineering, experimenting with new materials, shapes, and features to improve performance, durability, and aesthetics. From traditional wooden decks and aluminum trucks to composite materials and carbon fiber reinforcements, skateboard manufacturers are leveraging cutting-edge techniques and technologies to create high-performance boards that meet the evolving needs and preferences of riders.

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Furthermore, the skateboard market is influenced by broader trends in youth culture, fashion, and lifestyle that shape consumer preferences and purchasing behavior. Skateboarding has become more than just a sport—it's a lifestyle, a subculture, and a form of self-expression for many enthusiasts. As a result, skateboard manufacturers are not only focusing on product innovation but also on brand identity, storytelling, and community engagement to connect with consumers on a deeper level. Collaborations with artists, musicians, and influencers, as well as sponsorships of events and competitions, are common strategies used by skateboard brands to build authenticity and loyalty among their target audience.

Additionally, the skateboard market is characterized by a diverse range of products and segments catering to different riding styles, skill levels, and preferences. From classic street skateboards and longboards to cruiser boards and electric skateboards, there is a skateboard for every rider and every occasion. Skateboard decks come in various shapes, sizes, and concaves, allowing riders to customize their boards to suit their individual preferences and riding style. Similarly, wheels, trucks, bearings, and grip tape offer endless options for personalization and performance enhancement, allowing riders to fine-tune their setups for optimal performance and comfort.

Despite the opportunities for growth, the skateboard market also faces challenges, including competition from other action sports, safety concerns, and regulatory issues. Skateboarding competes for attention and resources with other action sports such as surfing, snowboarding, and BMX, which can limit its growth potential and market share. Additionally, safety concerns related to skateboarding injuries, accidents, and liability issues pose challenges for industry stakeholders, requiring education, advocacy, and risk management strategies to address. Furthermore, regulatory issues such as bans on skateboarding in certain areas, restrictions on skate park construction, and zoning regulations can hinder access to skateboarding facilities and limit opportunities for growth and participation in the sport.

In conclusion, the skateboard market is a dynamic and vibrant industry that reflects the passion, creativity, and diversity of the skateboarding community. With its roots in counterculture and rebellion, skateboarding has evolved into a mainstream phenomenon with global appeal and influence. By understanding the dynamics, trends, and challenges of the skateboard market, industry stakeholders can capitalize on opportunities to innovate, connect with consumers, and shape the future of skateboarding for generations to come.

[onlygirlasia]

Using YouTube Shorts As An Adult Content Creator

YouTube created YouTube Shorts, the short-form vertical video, in 2021. As a business owner and as a content creator, you can maximize the use of this platform to attract more audience and magnet potential consumers.

In addition, using YouTube Shorts as a marketing strategy can be a creative and effective way to reach a wider audience, especially given the platform's focus on short-form, engaging videos.

So what is YouTube Shorts?

If you don’t know by now, YouTube Shorts videos are short clips, a maximum of 60 seconds, that anyone can create provided that they have a YouTube account. Some say that it’s an emulation of TikTok, which they are still arguing up to this day. YouTube Shorts emerged in 2021, around the same time TikTok was gaining popularity.

You can make edits on the app and it’s scrollable (just like TikTok) and often features licensed music in the background. Viewers can comment, like, dislike, share, or subscribe to the channel just as they would on YouTube.

Since we’re talking about business and how this would help you in every way, here are

Ways You Can Leverage YouTube Shorts for Marketing:

Quick Tips and Tutorials:

Create short, informative videos that showcase your product or service's features, benefits, and how-to instructions. These can be concise tutorials or quick tips that provide value to viewers.

Showcase Products:

Demonstrate your products in action. Whether it's fashion, gadgets, or any other physical items, Shorts can help you give a sneak peek of what you offer.

Behind-the-scenes:

Give your audience a glimpse into your company culture, manufacturing process, or day-to-day operations. This can help humanize your brand and build a connection with your audience.

Customer Testimonials;

Share short videos featuring satisfied customers talking about their positive experiences with your products or services. This builds trust and credibility.

Storytelling:

Use the short format to tell a captivating story related to your brand or industry. Engaging narratives can leave a lasting impact on viewers.

Challenges and Trends:

Participate in trending challenges and incorporate them into your brand's narrative. This can help you ride the wave of popularity and reach a broader audience.

Educational Snippets:

Offer bite-sized educational content related to your industry. This could be trivia, fun facts, or mini-lessons that intrigue viewers and position your brand as an authority.

Announcements and Teasers:

Use Shorts to tease upcoming product launches, events, or announcements. Create anticipation and excitement among your audience.

Engage with Comments:

Respond to comments on your Shorts to build a community around your content. Engagement can lead to better visibility and a loyal following.

Cross-Promotion:

Share snippets from your longer YouTube videos, podcasts, or blog posts. This can drive traffic to your main content and increase your overall reach.

User-Generated Content:

Encourage your audience to create Shorts featuring your products or services. You can even host a contest to incentivize user-generated content creation.

Limited-Time Offers:

Create Shorts that highlight special promotions, discounts, or limited-time offers. The short format is excellent for conveying urgency.

Mini Interviews:

Conduct short interviews with industry experts, influencers, or even your team members. This can help you tap into their audience and share valuable insights.

Visual Impact:

Since Shorts are often viewed on mobile devices, focus on visually appealing and dynamic content that captures attention quickly.

Consistency:

Just like with longer content, consistency matters. Upload Shorts regularly to keep your audience engaged and coming back for more.

Remember to optimize your videos by using relevant keywords, eye-catching thumbnails, and clear CTAs (Call to Actions). Leverage relevant hashtags to increase discoverability. Analyze the performance of your Shorts using YouTube Analytics to refine your strategy over time.

Lastly, stay up to date with YouTube's guidelines and policies, as they can change. By employing these strategies, you can effectively use YouTube Shorts as a part of your marketing arsenal.

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[micugrowthspotlight]

How To Edit Your Own Short Videos With Canva

Short-form videos like Reels, TikToks, and YouTube Shorts have been on fire for a while. You may already have an incredible contractor through services like Fiverr or others. But, if you don’t or are considering the costs involved, we’ll explore exactly how to Do It Yourself.

With Canva!

In the interest of full disclosure, I am an affiliate of Canva, and my link is included in this edition. That being said, I partnered with Canva because I’ve used their product for all my DIY marketing, not only for Micu Growth but also for charitable causes and flyers for community events. There are more features built-in to the site, but today we are specifically focused on video editing.

So, now that I’ve introduced you to Canva and how I came to find them, onto the reason you clicked this newsletter, how to edit your own short videos.

You need to be aware of three overarching functions before producing short-form videos.

Who is your ideal audience & where will you reach them?

What content will you be sharing or promoting?

How will you produce videos that Inspire, Teach, or Entertain? (Best = Do All Three!)

Step One: Once you have established what to say and do in your video, go ahead and hit RECORD. That’s step one. We need to have your video ready to import to Canva. I recommend using your iPhone or a high-quality webcam with great audio. Pro-tip, if you use a webcam, sit back away from the camera so that you will have space above your head for captions and to avoid your shoulders and arms being cropped off since Reels, TikTok, and YouTube Shorts have a vertical aspect.

Step Two: With your recording completed, you’ll want to open up a template in Canva for your short-form video. I prefer the IG Reel video template. With the Template selected, upload your video and set it as the project’s background.

Step Three: Now, with the selected video, you’ll want to click the play button and then use your space bar to toggle between play/pause. This is extremely helpful for our next step.

Step Four: Using the play/pause, advance through your video using the “Split Video” command (hotkey “S”) to break up your video into bite-sized pieces. *Try to keep it to one thought or between spoken breaths. Alternatively, keep the screen to one topic if you are a fast speaker or createing a numbered list.

Step Five: With your video now segmented, it is time to add captions, graphics, and pop-ups you plan to use. This is done by selecting either “Text” or “Elements” from the toolbar. (Branding Tip: Keep your colors, fonts, and font size consistent between videos.) Here is where you will be very happy or ready to throw your computer based on the space you’ve left yourself and framing within the video for your graphics. Each video section gets its own add-ins, and once you’ve repeated the above step for all sections, you’ll be ready to animate!

Step Six: I recommend not overdoing it and, like fonts, staying consistent between videos. One of my favorite animations for text/captions is “Burst,” where the words burst onto the screen to form your sentences and groupings. For graphics and images that I’ve selected from the elements toolbar, I use a variety. However, my core group includes “Pop,” “Wipe,” and “Stomp.” (You can also add transitions between clips or insert a fade-to-black by clicking the “+” between sections.

Step Seven: Preview your video to ensure that the animations, captions, and timings are just how you like them. (Don’t worry, we haven’t forgotten music and sound effects, I do them last)

Step Eight: Once the visual aspects are ready and your sections flow with the spoken or native audio within your recording, it’s time to add sound effects and music. Here you can go in a variety of directions…

Skip – to keep it simple, use the native audio without any changes

Canva – add music, sound effects, adjust the volume and more (see below)

Social App – if using an app like TikTok or Instagram, you can download the video as-is and add trending music when you upload it to ensure all copyrights are satisfied.

When editing sound in Canva, the elements toolbar is your starting point. You can search by keyword, then select “audio” to sort through the audio clips and sounds within Canva’s library. Preview by clicking the smaller play/pause or add to your video by selecting the title of the sound clip. You will now see a bar below your video bar in purple that you can use to trim the sounds, scroll through longer songs and sounds, and stack sounds for effects over music.

Once a sound is selected, you can adjust the volume it will playback at by selecting the speaker icon on the top right of the screen. I generally set music to a volume between 5 – 20, depending on how it previews.

Step Nine: Download/Share – to download the video click the “share” button on the top right of the screen and select the file type, which segments (all), and destination. Voila, you now have a finished product saved to your desired folder or your photos app if using a mobile device. Upload away!

Or, if you select to share to social or schedule, you’ll be prompted to choose the outlet you want and then add captions, tags, etc.

____

That’s it! You just created and edited a short-form video using Canva. Congratulations! Get back to it and remember that marketing is senior even to sales, and obscurity is your #1 enemy. Using an easy-to-use and affordable tool, your newly developed skills in video editing will help you rise to the top.

Are you interested in trying Canva, or do you have more questions? Click my Canva affiliate link below, or send me a message.

 10X

-Gary, Micu Jr.

President, Micu Growth Consulting

10X Certified Speaker, Coacher, and Mentor

Grant Cardone Licensee

#Youtube

[wealthlascl]

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This powerful tool carries the advanced hardware accelerating technology that can give you a fast editing and converting speed. Here you can select the specific video format, frame rate, resolution, and quality for the exported video collage file. Step 7Now you will be guided to the Export section. If you are satisfied with the result, you can click on the Export button to move on. Before exporting the video collage, you are allowed to preview it. Step 6This photo and video collage maker is designed with a Preview function. You are able to adjust the original audio track, add new background music, trim video, reset scale and position, and apply the filter, and so on. You can hover your mouse over the video or image you added, and then you can see a floating bar to do more operations. Step 5As mentioned above, this video collage maker comes with various filters and editing features. So here you can click the plus icon to add your videos or pictures one by one. Step 4This recommended Video Converter Ultimate is actually a photo and video collage maker that enables you to mix both photos and video clips. During this step, you are allowed to freely custom the layout ratio, border size, and color to make one you really want. Step 3Select a suitable layout based on your need. Then you can see many frequently-used layouts listed there for you to mix and merge your videos. Step 2When you enter this video collage app, choose the Collage feature. Select the right version based on your system and double click on its download button to get the installation.

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What’s more, it has a Filter feature for you to quickly apply different effects like Hong Kong Movie, Sketch, Plain, Stars, Modern, Silk and more to your video collage.įree freeload Download How to make a video collage As a video collage app, it is designed with a split-screen video editor feature that allows you to put several videos side by side. Similar to the photo collage maker, it provides you with many frequently-used templates to easily place two or more videos into the frame and play simultaneously. It has the capability to combine and mix videos into a video collage with high quality.

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Photo and Video Collage App for Android Phone Photo and Video Collage Maker for iPhone and iPad Online Photo and Video Collage Maker - Kapwing Considering your need, this post like to share 5 best video collage apps for PC, Mac, online free, iPhone, iPad and Android phone. In fact, it’s quite easy to create a video collage as long as you have a good photo and video collage maker. But when it comes to placing 2 or more videos side by side on one same digital canvas, you may have no idea how to do it. With so many photo collage apps offered on the market and app store, you can easily make collage pictures. It’s a big trend that more and more YouTubers and video makers create video collages. Are you looking for a video collage maker to mix and merge multiple videos together? You can select a genre or topic to find a project that can be used as a reference.Nowadays, you can access many video and photo collages on the internet and various social apps. Here, you will see books, magazines, and collages created by other people. You can customize them to create a professional-looking layout for your future book.Īnother advantage is that you will find plenty of samples on the official website. This service has a library of design tools, clipart, backgrounds, frames, and templates that can be used free of charge. While Bookemon is mostly focused on book design, you can also use it to create visually-appealing collages, calendars, postcards, textbooks. Here, you will find templates for creating children, family, school, and travel collages, books, and albums. You can create a custom layout or use one of the available templates. This service allows you to export photos and illustrations in a range of image formats, like JPG, JPEG, GIF, and PNG. Verdict: With the help of Bookemon, you can create collages using PDF, Word, PPT files and photos stored on your device.

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[yourrahadkhan-blog]

1 Best 26 Free Android apps For 2019

We can say for our phone “everything in the little” like hand-sized supercomputers, high definition display and battery of days, but you can’t take their full advantage if you are away from best android apps.

The variety of Android apps is continuously growing. There are apps for almost everything, about more than 1 million apps are available on Google Play Store today!

It has been 10 years since the Android system was first released by Google and now it’s gone higher than ever, but quantity doesn’t mean quality. You can go as further as you can while searching for some good apps but the list will never end probably. So here are some best android apps and the best android games for 2019.  

Best Social Apps 2019:

You can get in touch with the world through stunning social media trends. However, people have always been looking for some ways to connect with each other, Which is now easily possible with numerous social apps that have ways to make you socially active and happy with family, friends, and with social trends!

Twitter

‘Tweets’ are now ruling the social media for most. The stack twitter is much good for posting your opinions and thoughts on which the whole world can react.

Facebook

The most easily accessible app you will ever found to keep yourself entertained as well as connected. Everyone is easy here so you can enjoy here with friends and family or you can see funny memes and gifs.

Messenger

This app is related to Facebook and used for chatting. You can just enter into with your Facebook account and start with emoji’s, video calling and better notification system. This great app will also work with Snapchat and Instagram soon, so get ready for all in the package.

Instagram

When it comes to beauty and quality of social apps, Instagram is always hitting hard. It is popular for stories and beauty filters you must try!

Snapchat

It includes a range of different task, you can share short videos “snaps”, do message, live video chatting, epic, and funny face filters and the story option will definitely impress you. It also offers you store your media to private storage so it’s hard not to say about its uniqueness.

Best Android Games 2019:

The best way to entertain yourself and increase your problem-solving skills is to play games. You can get active with improved multitasking ability to make you refresh and happy. The gaming list is too wide, but the below-mentioned games are addictive and comfortable with players.

Clash Of Clans

One of the widely supported and played a game of 2019 is Clash of Clans. Against millions of online players, you can create your own territory and set your rule for friends and foe. You should try it once for getting stuck into it.

PUBG Mobile

PUBG mobile is gone too strong for the year 2018 and still going stunning in early 2019. The variety of maps and team-leading can make you a warrior so be careful, it’s gameplay is highly addicting.

Asphalt 8: Airborne

Unleash your speeding spirit and go for the best ever racing game. Fill up your nitro bottles and go for ahead. This all-time favorite game is Eight versions of Asphalt racing games which is showing great performance even after, Asphalt 9: Overdrive is released.

NFL Kicker

Choose your favorite team there and be a legend NFL kicker! It’s casual for playing yet very enjoyable. You can pass even hours of playing this game for beating the high scores.

Trivia Crack

Well versed in old fashion and the award-winning game always fits great to battle with your friends. You can connect it from Facebook and enjoy it with your friends for hours.

Subway Surfers

To get away from the police inspector, you have to keep jumping, rolling and running. Subway Surfers has many characters to be unlocked and play with. You can set your high score and share it to the game server and be a lifetime runner.

Best Online Stores 2019:

We all don’t want to mess with bazaar and crowd for searching what looks good to us. The online shopping store is a quick and easy option now. You can make your whole kind of shopping done with ease through the mentioned apps. Wide and trusted names are always available and ready for us to be delivered.

Amazon

Amazon is now ruling the online store industry and is one of the biggest and most trusted selections around. You can probably spend hours there while shopping, it has special discounts and other offers to keep the people interested in it. However, It is best and fast.

eBay

It has plenty of stuff for that you can use it. It facilitates customer to customer relationship for being used. Their selling options are good so you should check it out now!

CPro for Craiglist

It is popular and mostly used wide for shipping. But be careful with scams and caution provided, you should always meet your seller or buyer at a safe and well-known place. Just go with it and deal with variety.

Paypal

While you are using these all online markets, you may need to focus on your balances for purchase. You can check all incoming and outgoing payments for various projects. So PayPal is basically holding your all records including receipts for PayPal debit card purchases and others.

Meh Notifier

This app works great with the mobile version and lets you always bought from here. You can use it easily yet effectively.

Recommended Android Apps for 2019:

There are thousands of other excellent apps other than I mentioned above, but here are some apps that we recommend you to install them in your mobile and have a great experience with the Android apps army.

Google Play Music

If you are a music lover and can’t stop listening to your favorite song then Google Play Music makes it easy to choose your themed playlists for moods, genres and weekly highlights of new tunes. It can store thousands of your own songs, that are always ready to play with All-access subscription. Start using it now! I really hope you will like it.

Netflix

Netflix has over 148 million total subscriptions including free trials from the whole world. So you can that such a big audience is only here because they are doing good and working for real entertainment. You can spend hours watching thousands of TV series, movies and much more using Netflix.

Instagram

You may fall in love with Instagram after using it because of its the environment. You can see your followed friends stories and upload yours for once who follow you. Another cause is that you can meet the celebrities you like and follow them to see what they are doing in their real lives.  

Whatsapp

The fun messaging app is free and with multiple options of chatting like, there are bundles of all types of emoji. You can do chatting, voice messaging, video calling and so on with its status feature. Just upload picture or video you like and know what your all saved contacts are thinking about it.

Youtube

Completely free and most easy to use website is Youtube I would say. It never fails to amaze me with their creative content creators and official music brands. You can just sign up using your Gmail account to enter and start surfing.

Dropbox

Still the most usable and easy to run cloud storage you will ever find. You can upload your file to their servers and take it whenever and where ever you want. It works fast and secured so it’s a must-have for now. You will be attached to it after using it just once because I’m sure you will find it useable and important.

Google Maps

Google has everything you need! Even if you need directions to your place, navigation instructions or just finding something specific then Google Maps app is familiar with your all routes. Just choose your destination and directly reach there.

Zedge

Zedge has the biggest and chosen collection of wallpapers, backgrounds, text alerts, ringtones and so on. Just install the Zedge app, choose your required things and make your mobile better.

So, You may check all Best Android Apps for 2019, They are selected from a broad list of best apps so you can choose quickly choose from our list and be ready for best ever Android experience.

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[putthison]

Talking to Jason Jules about John Simons, Patron Saint of English Ivy

In an age where everyone buys almost everything off the internet, sometimes from far-flung warehouses located in other countries, it’s easy to forget the important role certain brick-and-mortars played in shaping regional taste. These retailers, who were often small and independent haberdasheries, were the original tastemakers. Fred Seagal, for example, was once thought of as the gateway into the Los Angeles fashion market; Louis Boston introduced many to the comfort of Italian tailoring. In fact, Luciano Barbera got his start in marketing tailored clothing because of a suggestion from Murray Pearlstein, Louis Boston’s late proprietor. The two worked together to develop a line of ready-to-wear Italian suits and sport coats, which was initially aimed at the New England market.  

John Simons is considered by some to be the patron saint of English Ivy for the same reasons. For the last sixty years, he’s been a steadfast evangelist for the same kind of clothes -- J. Keydge natural-shouldered jackets, Florsheim Imperial brogues, Bass penny loafers, button-down shirts, and other things Ivy. He introduced the look to English shores in the 1950s and has stuck with it ever since, proving there’s such a thing as classic style. 

More importantly, he’s played an important role in shaping British taste. For almost three generations, mods, suedeheads, and skinheads (a term for a section of working class youths before the name became associated with racists) have gone to John Simons to look street-smart and well-heeled. John Simons was also the one who gave Harrington jackets their name. Originally referred to as golf jackets, Simons remembers the time when he climbed into his shop window to write on the buff-colored card attached to a store display jacket: "The Rodney Harrington Style.” It was reference to how Rodney Harrington in Peyton Place wore the same model. Now the name is everywhere. 

This Monday, Mono Media is releasing a film about John Simons by Jason Jules. Some readers may recognize Jason as the face of Drake’s, but he’s also a vet in the London arts scene, having worked as a club promoter, PR rep, and fashion industry consultant. His film, titled A Modernist, is about a shop he loves, the clothing inside, and the store’s connection to culture. We sat down with Jason to talk about his film, Ivy Style, and other topics. 

How did this project start?

I’ve known John’s shop since I was a kid. When it comes to Ivy Style, jazz, and modernism, John was Wikipedia before Wikipedia. Discovering his shop was a real eye opener for me. I was already into beat poetry and jazz at the time, but his shop pulled everything together. It has authenticity; it’s a place I can trust. I know if I go there with my eyes closed, pick up something from a rail in my size, it’ll always be the right thing. There’s not a single questionable item in the store.

Later, when I started making short films, it occurred to me that I should do something on John Simons. I put it off for a while, and then I heard a rumor John passed away. Thankfully, that turned out to be untrue, but the rumor kicked me into gear. What was originally supposed to be a five-minute nod to important influences in my life eventually grew into this hour-long feature on the shop and its clothes, as well the cultural attendants that came with them.

You mentioned trust. When I was a kid, I remember certain stores having an incredible amount of influence. If something was carried there, it was considered good. Do you think that’s still possible with the internet? Stores are so untethered by geography nowadays, people are constantly comparison shopping online. Loyalty seems like it’s at an all-time low.

I do, partly because I think certain stores offer a curational experience. I can walk past an art gallery, for example, and look at the work through the window. But that’s not the same as going inside and walking through the gallery, talking with the curator, and learning more about the pieces. Stores that give you a similar experience are the ones that will flourish. Think of shops such as Supreme or John Simons. Even if you go in there and get nothing but a conversation, you’ll walk out with something. You’re being exposed to a set of inherent values and taste markers that are almost too nuanced to grasp if you purely shop online.  

John Simons has also historically sat in the middle of some important cultural movements -- his influence on mods, skinheads, suedeheads, etc.

John has a deep understanding of clothing, and he loves sharing it with people, regardless of their background. That’s one reason why there was, and still is, such diversity among his customers. He sold to kids who were into reggae and ska, just as he sold to advertising executives. He treated everyone equally.

That wasn’t always true elsewhere. There were some stores in Mayfair or tailors on Savile Row where, if you didn’t fit a certain archetype, you may have been met with a level of resistance or snobbery. John never did that; he welcomed everyone. He was never a mod or skinhead himself, but his clothes appealed to all those people. And he had a knack for putting his store in forward facing areas. At one point, he had a shop in the Soho area of London, just as the place was becoming an advertising hub. There were film companies and advertising agencies up one way, then music venues down the other. Right in the middle was John Simons’ Squire shop, so you got business people and music fans coming into the same store, buying the same clothes.

What do you think drew mods and skinheads to these clothes?

I think the clothes meant different things to different people. I imagine skinheads and suedeheads were reacting against the hippie movement at the time. There was a sort of neatness about the look that appealed to their working class roots, but the clothes also embodied a certain aspirational element. It was looking a bit more accomplished than what your wage packet might suggest. The early mods, on the other hand, often had good jobs and they liked dressing a certain way. But the appeal was still essentially aspirational – looking a bit outward at the time, as opposed to the more insular mindset of the previous generation of kids just coming out of the war.

That kind of sounds like the story of the ‘Lo Heads.

There are some parallels. I think the thing that makes it different is that John’s shop somewhat tempered what people wore. For example, as a kid, if I went into Ralph Lauren or Harrod’s, I knew I would be followed. It was a given, regardless of what I wore. Whereas if I went to John’s shop, I knew I would be welcomed. So for me, and I’m sure a lot of people, going to alternative sources to buy something wasn’t an attractive option. John shop was always the primary source in that way. That meant you interacted with the shop as more than just a retail outlet.

I remember in the ‘80s, I went into John’s shop to buy two Baracuta jackets. I wanted them a size too big, because that was my “look” then, and John told me the fit wasn’t right. I didn’t listen to him at the time because I was young and still finding my way with clothes, but his advice still stuck with me. The service made for a different kind of experience.  

Many luxury companies back then worried about working-class people -- often ethnic minorities – wearing their clothes because they feared the association devalued their name. What made John different?

It was just the kind of people who worked in the shop. It was always about the clothes and culture. If someone showed an interest in the clothes and culture, they were eager to share their knowledge. And in many ways, they were also “outsiders.” John is a working class Jewish kid from East London. He has an outsider perspective. Some brands are protectionist, but John is an ambassador. Burberry used to vilify people who wore their check head-to-toe, but now they style their clothes the same way on the runway.  

Or look at what’s happened with Dapper Dan!

Dapper Dan was public enemy number one for Gucci at one point, and now he’s hailed as the patron saint. There’s a new generation of marketing people, creative directors, and designers inside brands such as Ralph Lauren, Burberry, and Gucci that recognize the value of those outsider perspectives. John, on the other hand, has always been aware of this, so his door was always open to everyone.

In his book Ametora, David Marx wrote about how Ivy Style became its own thing in Japan. People wore things because their cultural heroes in Japan were wearing them, not because they were trying to imitate students at Harvard or Yale. Do you feel that happened with Ivy Style in the UK?

I think that a lot of people were into it in a purely contextual and insular way. After the first wave of modernists, the style was increasingly adopted by kids who wanted to emulate a mod look, and not because they were trying to be Italians. They wore those clothes because their mates were doing it. It becomes very peer-centric, very self-referencing in that way.  

For example, I was asked a few years ago how long I’ve been into Ivy. I hadn’t even realized I was into Ivy! I was into button-down shirts and loafers and flat-front trousers. I was into patch pockets and cord jackets. I was into The Graduate and Steve McQueen. I was into Blue Note Records and modern jazz. I liked a certain look that could be defined as Ivy, but for me, it had a different meaning as a kid growing up in London.

Is there still that connection between clothing and culture? The Guardian had an article about how, fifty years ago, you could tell if someone was a mod, punk, hippie, goth, or soulboy from the way they dressed, but that’s harder now since so many people follow the same trends. Are there still youth subcultures that can be identified by the way they dress?   

I think there are, but things move so quickly now, it’s hard to recognize something as peripheral. Like, Palace Skateboards used to be super niche five or six years ago. It was just a group of kids making t-shirts and crazy skateboard videos. Now they’re all over the place, and it’s easy to forget they came out of an incredibly small subculture.

Or look at Tyler the Creator and his line, Golf Wang. That originally came out of a subculture and the mainstream didn’t mess with it because they considered the line too obscure, too wild, too odd. Now they’re embraced like latter-day rockstars. It’s just that this transition happens so quickly now, it feels like things can become mainstream almost overnight. But the people behind these things were part of a subculture at one point.

Another brand like this is Trapstar. They started as kids who liked A Bathing Ape, but wanted something more local. They were West London kids who threw parties in other people’s shops and made incredibly high-spec’d t-shirts. They’re very authentic to London streetwear culture, but now their product is being sold internationally and sported by mainstream stars such as Rihanna.

Do you think the internet has homogenized or diversified culture?

I think it’s done both. It’s allowed people to find their own voice and realize there’s a community somewhere that will respond to them without any filter. But there’s also a lot of people who want to be part of a homogenous, mainstream culture. The internet allows for both of those things. I also think we all have both these elements in us. I like pop music, but also weird jazz. I watch Netflix, but also obscure films. The internet allows us to explore both these sides of ourselves, so they can happily co-exist.

Heritage clothing was really big five or six years ago, and now it feels like things have moved on. Is it harder to market this type of film now?

There was a point in the heritage movement where people thought there was a genuine shift in consciousness, that people would always buy less, buy better. Heritage turned out to be a trend, but it was an important trend. I’m not sure what happened, but like you say there was a palpable move away from what was essentially a style of clothing built around nostalgia. What remains of the trend, however, is a heightened appreciation of quality and craft, as well as a new kind of language, which we can apply to everything.

If you look at people who are into sportswear right now, they still talk about how things are made – the weight of the fabric on a t-shirt, how the print is applied. It’s no longer weird to talk about how denim was woven. Even sales assistants in high-street stores want to tell you how a pair of jeans was made.

So, in some ways, it’s become easier to talk about a clothing style that’s been around for more than fifty years. Mainstream journalists don’t look at you funny anymore if you describe your clothes as “Ivy.” At the same time, the social network for this stuff is a little more diffuse, but the people who really appreciate classic clothing will always appreciate it.

Do you think Ivy is ever going to come back in the way it did ten years ago?

I don’t know, but it’s like when the heritage thing was in full swing. Someone asked if I was pissed because all these people were dressing like me. “You’re looking like a trendy!,” they said. I said it’s fine because their interest in Ivy and Americana is a passing thing, for the majority of them, while I’m stuck in this. There will always be enough of us to have a community. This film isn’t for everyone, just as John’s shop isn’t. They’re for people who get it. For me, Ivy never went.

When I look at John Simons’ shop, it strikes me how the same clothes can look different in the UK than they do in the US. You mentioned the diversity among John’s customers, his acceptance and even embracement of others. At the same time, here in the US, Ivy style has lost some of its charm.

Part of that is because some members of the alt-right have picked up Ivy. The other part is how it’s become harder to ignore the uglier associations with the style. My co-writer Pete put it well a few years ago when he said “prep implies privilege and inherited money; some of prep’s charm comes from the unquestioning self confidence bestowed only by independent wealth.” The 1950s boarding schools and universities that originally made Ivy appealing are also the same places that discriminated against minorities around the same period.

Yet, in the UK, these clothes don’t feel like they have that baggage -- at least in the way they’re presented at John Simons. They have a different feel, much more modern and even democratic. 

I know what you mean. For me, wearing these clothes, I always felt like I was in the process of subverting something. Even if it was just what it means to be a black kid growing up in London, being the only kid in the classroom wearing a button-down shirt. It was about subverting something that’s not supposed to be for you. But in some places, the look has been recast as the uniform of a social and economic elite. It’s harder to ignore how some people are not just taking advantage of their privilege, but even flaunting it.

Sometimes I think the heritage movement is partly connected to where we are now. I remember looking at a really important blog during that period, and they had a list of American-made products, authentic American brands. There were fifty to a hundred brands on that list, everyone from Pendleton to Woolrich, but none of them were Native American. I remember thinking it was so strange. We’re buying into something inclusive and liberating, but there’s also something nebulous around the edges. When Trump won, my girlfriend said, “you know Jason, part of what you’re into is responsible for this.”

[Laughing] A reader once emailed me saying that! He said my writing on clothing was partly responsible for the rise of the alt-right.

I think in recent years, I’ve become more aware of how my interest in Ivy differs from others. I’m purely into a look, whereas some people are into what a look symbolizes -- a sort of sanitized version of 1950s America. When I connect the clothes to culture, I connect them to personal heroes, who were often jazz musicians. Or things happening today, so it’s very contemporary for me. I don’t use these clothes to be wistful about the past.

One of the things that appealed to me is how people such as Muhammad Ali, Sidney Poitier, and Miles Davis wore the style. They looked great in Ivy. Fundamentally the style has always had a racial and socio-economic element, but today -- just as how Ali, Poitier, and Davis wore it -- what’s most important is how you interpret the clothes and how you wear them.  

Thanks for your time, Jason!

Readers can purchase DVD copies of A Modernist through Mono Media (the film’s official release is Monday, April 23rd, but pre-orders are available now). Jason is also working on a new book about sneakers, which is slated for release sometime next year. He tells us it’s about where sneaker culture is going, as well as how it impacts the rest of culture -- social media, identity, luxury, consumerism, etc. You can keep up with John Simons and Jason Jules through Instagram. 

#Jason Jules #A Modernist #John Simons #Ivy Style #Films

[originalinfluencergladiator23]

[digitaltransformation23]

Dataintelo published a new report titled “Background Music Market research report which is segmented by Types ( Music Streaming, AV System Equipment), By Applications ( Retail Stores, Cafes & Restaurants, Leisure & Hospitality, Public Organizations, Others), By Players/Companies  Mood Media, PlayNetwork, TouchTunes, Usen Corporation, SiriusXM for Business, Pandora for Business, Almotech, Imagesound, NSM Music., CSI Music, Easy on Hold, Sunflower Music, Soundjack, Xenon Music Media, Soundtrack Your Brand, Jamendo Listening, Heartbeats International, SoundMachine, Rockbot, Jukeboxy, Cloud Cover Music, Custom Channels, Auracle Sound, Brandtrack, Kasimu, Soundreef, Express Melody, Qsic, StorePlay, Open Ear Music”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Read more at: https://dataintelo.com/report/background-music-market/?utm_campaign=copy

#background music

[festivalpostermaker]

Festival Poster Maker Business Banner 2022

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Daily Festival Poster Maker App to make all types of post for digital marketing. Poster Maker for Festival, National and International Days Celebration from all over the world. Just download the app and the business details which you want to display on the images & short videos. Basic information requires Company Logo, Name, Mobile Number, Website & Address to add on the profile account.

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Share it on WhatsApp, Facebook, Instagram, Twitter, Pinterest etc apps to stay connected with fans. Get ready to use premade templates with latest designs for all types of business like big, medium and small. Festival Greeting Card Making feature is also included here. Large number of layouts to opt from one from your favourite category.

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[alliedmarketresearchs]

Europe Sports Equipment and Apparel Market Expected to Reach $172,315 Million by 2025

According to a new report published by Allied Market Research titled,"Europe Sports Equipment and Apparel Market by Activity: Opportunity Analysis and Industry Forecast, 2018 - 2025,"the Europe sports equipment & apparel market size was valued at $115,709 million in 2017, and is projected to reach $172,315 million by 2025, growing at a CAGR of 5.5% from 2018 to 2025. Germany dominated the Europe sports equipment and apparel market in 2017, accounting for 19.7% share of the total revenue.

Get a sample of the report @ https://www.alliedmarketresearch.com/request-sample/5263

Sports equipment are utility devices or tools useful for engaging in sports activities. Similarly, sports apparel is useful for boosting the sports performance with required comfort. However, consumers are actively wearing sports apparel during non-sports hours. This report is an in-depth study of the sports equipment and apparel market consumed across different types of sports activities. On the basis of outdoor activities, the market is divided into hiking; winter & water sports; team games such as football, volleyball, & basketball; and racket sports such as tennis, squash, & others.

Increase in health awareness among consumers and rapid rise in per capita disposable income are expected to boost the demand for sports equipment and apparels market. In addition, increase in demand for sports apparel among young sports enthusiasts and advancements in formulation of sports equipment fuel the Europe sports equipment & apparel market growth. However, decline in participation of the young generation in sports activity hampers the market growth. Moreover, increase in interest of consumers in leisure activities other than sports such as movies, musical concerts, virtual gaming, and others restrains the growth of the Europe sports equipment & apparel market. Conversely, increase in participation of various organizations in donation of these equipment and apparel to emerging sports enthusiasts and athletes with poor financial background is anticipated to provide lucrative opportunities for the market growth. For instance, Sports Gift, Let’s Play It Forward, Europe Sports Foundation, and One World Play Project are some of the well-known organizations that support the sports equipment donation process. Thus, rise in distribution of sports equipment and apparel through online retail platform is anticipated to boost the market growth in the near future.

The governments of European countries are constantly in the process of conceptualizing and establishing effective and timely healthcare programs. Developing countries indicate a significantly growing trend of healthcare offerings across all sectors. The allowances related to employee fitness is expected to experience an increase in the future. This is anticipated to boost the business of sports equipment & apparel industry, as a significant portion of the employee income would be invested in fitness activities such as gym and yoga. This in turn is expected to drive the growth of the Europe sports equipment and apparel industry.

Request a discount on the report @ https://www.alliedmarketresearch.com/purchase-enquiry/5263

Based on region, the Europe sports equipment & apparel market is analyzed across Germany, France, UK, Italy, Spain, and rest of Europe. In Germany penetration of the sports equipment & apparel is high, owing to upsurge in state, national, and international level competitions conducted by various governments across the European region increase the participation and develop interest of the youth in sports activities. This in turn has resulted in increased demand for sports equipment and apparel, which significantly contributes to the overall growth of the Europe sports equipment & apparel market.

Key Findings of the Europe Sports Equipment and Apparel Market:

In 2017, Germany was the highest contributor toward the Europe sports equipment & apparel market, growing at a CAGR of 5.6% from 2018 to 2025.

In 2017, the sports equipment segment accounted for more than half of the Europe sports equipment & apparel market share, and is estimated to grow at a CAGR of 5.8% from 2018 to 2025.

The independent stores segment is expected to grow at a CAGR of 5.1% during the Europe sports equipment & apparel market forecast period.

In 2017, the France accounted for nearly 14% of the Europe sports equipment & apparel market size, and is estimated to grow at CAGR of 5.1%.

In 2017, sports apparel and footwear segment accounted for a prominent share of Europe sports equipment & apparel market, and is anticipated to grow at the highest CAGRs of 5.0%.

The key leading players operating in the Europe sports equipment & apparel industry include Adidas AG (ADIDAS), Amer Sports Corporation, Asics Corporation, Fila Korea Ltd, New Balance, Nike, Inc, Puma Se (Kering), Sports Direct International Plc, Under Armour, Inc, and VF Corporation (VFC).

To know more about the report @  https://www.alliedmarketresearch.com/europe-sports-equipment-and-apparel-market  

About Allied Market Research:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting services to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domains. AMR offers its services across 11 industry verticals including Life Sciences, Consumer Goods, Materials & Chemicals, Construction & Manufacturing, Food & Beverages, Energy & Power, Semiconductor & Electronics, Automotive & Transportation, ICT & Media, Aerospace & Defense, and BFSI.

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

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