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somuchyoudontknow · 11 months

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Hello Sophia,

I’ve been curious about any relationships and linkages between SMA title, Alba and Jinx. Finally, I’ve managed to discover Chris’ influencer profile on one marketing platform (note: Carbons Dating The Web estimated creation date: 2023-06-01).

There are some interesting facts and figures in the case study:

Premium US dog superfood brand, Jinx is redefining dog nutrition and is sold at Walmart stores across the country. Its audience are 71% female, typically single or married and aged in their thirties. English-speaking, Jinx’s followers are 84% US-based, with India, The Philippines, Indonesia and Brazil as secondary markets. Top cities for its customers include New York, LA, San Francisco and Chicago.

Looking at celebrity influences, Chris Evans does not appear in the list.

Media-wise, Buzzfeed, Betches Media, The New York Times, HGTV, The New Yorker, People Magazine, Vice and Bon Appetit come out on top for consumption.

Chris’ audience is 67% female, typically single and aged 25-34. English-speaking, his followers are typically based in the US, with Brazil, India, Italy and Mexico as other territories. Top cities include São Paulo, New York and LA. On basic demographics, Chris Evans and Jinx are rather well matched, particularly if the brand is hoping to reach a slightly younger customer base.

Diving into likes and interests, Film & TV rank highly, as well as music, dance, sport, college, poetry, Mexican food and spirituality. Pets is present, with 1.5% of the share, which is 1.3x the platform average, putting Chris Evan’s profile in the top 20% of all Instagram accounts for pets.

Looking at media consumption, Buzzfeed, BBC, CNN, 9GAG, New York Times, TIME Magazine, The New Yorker, GQ and Hugo Gloss dominate. Crucially, Jinx isn’t listed as one of Chris Evan’s follower’s main brand affinities. Instead, the likes of Marvel, Disney, NASA, Starbucks, Google, PlayStation and Sephora lead. That being said, no other pet food brand appears.

It is important to note that Chris Evans is one of a few celebrity investors in Jinx. However, he is still quite an organic brand ambassador, being known for his relationship with his dog. Overall, it’s a smart match for brand and talent that taps into authentic interests and with the addition of Evans as creative director for campaigns, it appears to be a more substantial collaboration than a simple awareness-based sponsorship.

November 2020 – Chris followed Alba.

16 November 2021 – Pooch loving celebs Trevor Noah, Chris Evans, NFL star Odell Beckham Jr. and CAA co-founder Michael Ovitz are among the latest high-profile investors in Jinx.

PageSix: Chris Evans and more A-listers invest in healthy dog food brand.

2022

9 March – Pet Age: Walmart Partnership Expands Distribution of Premium Dog Food Brand Jinx.

10 March – Pet Product News: Jinx Pet Food Now Available at Walmart.

21 May – People Mag: Chris Evans celebrates National Rescue Dog Day with adorable photo of himself and pet Dodger.

2 June – Buzzfeed announces Puppy interview.

18 June – Buzzfeed releases Puppy interview.

24 June – Alba’s first like in 2022 (iPhone post).

15 July – Laser focused interview.

16 July – Chris liked Alba’s MHGP post.

17 July – JustJared, Daily Mail and Buzzfeed report Chris Evans is laser focused on finding a partner (no mention of Alba).

18 July – People Mag: Chris Evans Says He's 'Laser-Focused on Finding a Partner' to Spend His Life With.

20 July – Chris’ Dating Poll by Buzzfeed.

27 July – Entertainment Tonight meet Chris Evans' 'Long-Term Partner': His Adorable Dog Dodger!

Forbes: Chris Evans Partners With Jinx Premium Dog Food.

Adweek: Chris is Future Jinx Ad Star.

CNN: Talking dog parenting with Chris Evans.

People: Chris Evans Says His Pet Dodger Is 'a Cut Above the Average Dog,' But Admits 'I'm Probably Biased'.

26 August – People Mag: Chris Evans Celebrates National Dog Day with Pup Dodger: 'In My House, Every Day.

27 August – E! news tweet: When Captain America found his perfect sidekick. ❤️ Happy #InternationalDogDay to Chris Evans & Dodger.

October – Alba deactivated her IG account.

6 October – People mag: the actor and his beloved rescue dog Dodger star in a new ad spot for dog food company Jinx.

11 October – Alba reactivated her account. Chris liked 2 WN posts.

7 November – SMA announcement on Monday's The Late Show With Stephen Colbert.

Chris Evans Is PEOPLE's 2022 Sexiest Man Alive.

Entertainment Tonight: Chris Evans Reacted to Getting 'People' Magazine's 2022 Sexiest Man Alive (editor Julie Jordan: “If he is dating someone he will talk about it or you will see him with the person”.

10 November – People: Chris Evans Is Dating Actress Alba Baptista: 'It's Serious,' Says Source — He's 'Never Been Happier'.

OK! Mag: Chris Evans & Actress Alba Baptista's Relationship Confirmed Months After Packing On The PDA At 'Super Affectionate' Date Night.

PageSix: Chris Evans and girlfriend Alba Baptista hold hands in first PDA photos.

12 November – Daily Mail: 'World's Sexiest Man' Chris Evans, 41, is seen holding hands with Alba Baptista, 25, for the FIRST time on a romantic stroll in Central Park.

E! News: Chris Evans & Alba Baptista Confirm Romance With PDA Stroll.

14 November – E! News tweet: The strongest bond in the universe (Dodger).

10 December – Alba deactivated her IG account.

2023

10 March – Alba reactivated her IG account.

18 April – Alba at Ghosted Premiere in NY.

26 April – People: Jinx to bring "The Dog Dream Box" to dog lovers nationwide.

28 April – Pet Food Processing: To celebrate Pet Month in May, Jinx launched a new limited-edition “The Dog Dream Box” collaboration with celebrity Chris Evans, brand ambassador at Jinx, and his dog Dodger.

J2 June – 40/29 News: 2023 Walmart Associates' Celebration.

#chris evans pr #chris evans #Alba-baptista #Jinx #Pr strategy

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princesspiratecat · 9 months

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So, as someone who is really rather in love with Early American furniture, I thought I would take a few moments of your time to educate people a bit on it, specifically- 18th century furniture.

In the Sims Community a lot of people refer to the 18th Century as "Rococo", and most of what follows has a lot of white, pink, and gold involved. While that was certainly happening in Europe, particularly in France, in the colonies we weren't so fancy, even though people painted the hell out of their pine.

This is for obvious reasons- most colonists weren't very fancy people themselves, and a lack of craftsmen and a need for simplicity were the most obvious ones. So, we made furniture like this: The Ladderback Chair.

It's simple, it's utilitarian, and aside from the decorative finials on the top, it's pretty plain. And yet, it's light and elegant, which is why you can still find this design today, as long as you're not shopping at Ikea.

My absolute favorite when it comes to simple elegance is the Windsor Chair. After 300 years, you can still find this style, and the many variations it has, all over the country (including modern takes on the timeless design).

We have a few of these in our house, and I have to say how much I love them because they are so comfortable! The seat is fitted exactly for the backside, as each cheek is gently supported.The armchair we have in my house has arms shaped precisely to fit the body, and even the hand!

There are so many variations of the Windsor design, and craftsman started making them in this country early on. You've got your Continuous Arm, Fanback, Sackback, Bow-back and Combbacks. I see these chairs on offering from Sims creators, but they are rarely labeled correctly, mostly as "country" chairs.

I'm sure that's what we think of them as today, but the truth is they were everywhere, found in both upper-class and more moderate homes. And let's not forget how there weren't any power tools at the time, so craftmanship of these really needs to be viewed with that in mind.

Today, these antiques and replicas can go for a very high price, but luckily for me they are all over New England, so they aren't too hard to find like some things.

Anyway, I'll talk more about this later, but can we please stop calling them "country" chairs? That's like calling every house from the 19th century a "farmhouse." Neither of which was ever an actual style until HGTV got involved.

If you really want to nerd out about it, and I hope you do, you can read more about the Windsor Chair here, in The Magazine Antiques.

#Sims 2 CC #Sims 2 #History Lesson #antique furniture #18th century #Earl American Furniture

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kitkatpancakestack · 2 years

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In which Eddie becomes famous. Sort of.

Consider this chapter a Tumblr exclusive bc ao3 keeps glitching on my pc when I try to upload BUT feel free to Read the rest of the interior designer!Eddie series on ao3!

XXIII

Evan Buckley— "I go by Buck, actually, please," — drops down to a stool in the loft of the fire station and grins up at the camera. “This is my jacket,” he says, pointing to the cover. The camera zooms in on the magazine, and then back to Buck’s face. “Do you know how many times Eddie has seen that in my closet and given me shit for it? Like a hundred times—oh, wait a minute, are we allowed to swear on this thing? You’ll just cut it out? Sweet. Okay. But, yeah, he always says it looks like a massive bird pooped on it . I totally thought I was losing my mind because I couldn't find the thing. Now I know why." He scratches his chin, a sheepish look crossing his face. "Sorry, um, what was the question again?”

Behind the camera, Julie Binet—one of the editors for Amateur Design magazine—clears her throat. “We asked you how long you’ve known Eddie Diaz.”

“Oh.” He laughs, scratching the back of his neck. “Going on six years now.”

“What three words would you use to describe him?”

Buck’s eyes catch on something behind the camera and a mischievous grin curls his lips. “Stinky, lazy, and uninspiring.”

A muffled voice in the background says, “Fuck off.”

“Eddie. We’re on camera. The children.”

The camera spins and stops on Eddie where he's lounging on an arm chair, wearing an identical uniform to Buck. A TV plays HGTV in the background. Eddie pointedly looks down at the phone in his hands.

“Anyway,” Buck says, when the camera focuses back on him. “Seeing as this jacket is selling this issue of Amateur Design, I think I should have half the profits. Actually, consider me the recipient of sixty percent of anything Eddie makes off his neurotic design hobby in the future.”

“Neurotic?” Julie asks. The sound of a pencil scratching over paper fills the silence. “Can you elaborate?”

“Oh, yeah, Eddie’s just particular, that’s all.”

“Buck,” Eddie voices, sounding pained.

"You're smouldering on this thing."

Boots thud against the hard floor, and then Eddie appears and plucks the magazine out of Buck's hands. "I do not smoulder."

"Tell that to the magazine."

Eddie's eye twitches and he opens his mouth to say something, peeks at the camera, and just storms off instead.

“I’m his best friend,” Buck explains, looking pleased with himself.

A paper ball soars into the frame and nails Buck in the back of the head.

“Uh, I wasn’t aware this was an in-house interview.”

“All in the release we had your chief sign,” Julie states, and a file of papers appears. Robert Nash— "Bobby, please, Robert makes me sound a hundred years old," — grabs the file with a suspicious look in his eye and flickers briefly through it before nodding once.

“Okay,” he says. “What is this for again?”

“Amateur Design.”

“I’m not familiar with this show.”

“It’s not a show, sir, it’s a magazine.”

“A magazine?” Bobby’s frown deepens. “About design? And you’re interviewing Eddie?”

“Yes, sir.”

“I’m . . . confused. Do you have a copy of this magazine?”

“Right here, Cap!” Buck waltzes in out of nowhere, plopping the magazine in Bobby’s hands. “Get a load of this guy, eh?”

Bobby looks at the cover, and then up at the camera. “Is this supposed to be Eddie?”

“He’s wearing my jacket!” Buck huffs. “I made him famous.”

“Huh.” Bobby’s face scrunches up. “I thought you gave that jacket away. It hurts my eyes.”

“I wore it one time . . .” Buck mutters, walking away from the camera.

Bobby continues analyzing the magazine cover, and then his head snaps up and he beckons somebody over. “Eddie? Just a second, please.”

Eddie slouches into view. “Yeah, Cap?”

Bobby turns the magazine around. “What’s this? You never said anything.”

“I’m pretty sure Buck did at some point.”

“Buck says a lot of things. I tune most of it out. You, however. That I would have remembered.”

“. . . Sorry?”

Bobby tuts his tongue, eyes twinkling. “It’s decided then. This is going up on the station fridge.”

Eddie stares up at the camera, looking scandalized.

The camera pans out from a close-up of the magazine cover tacked to the station fridge, and then Chimney’s face— "The meaning behind the nickname? Come on, now, that’s a second date story, sorry," —comes into view. He has an energy bar in each hand.

“This is fantastic,” he sighs, peeling the wrapper off one after sticking the other in his pocket. “Best thing that’s happened all year.”

“You said Eddie redesigned this firehouse?” Julie asks.

Chimney nods, thinking as he chews. “Oh, yeah. Well, I mean, we all thought it was Bobby who did it, because—I mean, it’s Eddie, you know? I love the guy, but you have to understand, the other day he had his laptop open to the Old Navy website and just . . . a dozen henleys in his cart, three of which were the same color." He stares sorrowfully at his half-eaten energy bar. "Chris always looks so sharp, d'you think he uses all his style juice for the day on his kid?"

The camera turns to Julie, who blinks in an effort to process his words. "I'm not sure."

Chimney considers the thought for a moment more before shrugging and biting into the bar. "Well, anyway. It’s always the ones you least expect, you know?”

“It’s a good look. Other fire stations have tried to copy it.”

Chimney chokes on his energy bar. “What? You’re serious?”

“There’s a station in Chicago who posted a picture on Twitter. They tagged Eddie in the design.”

“No shit—oh, shit, can I swear on this thing? You'll just cut it out? Awesome. Wow. I don’t really go on social media. Neither does Eddie, now that I think about it. His last post was like three years ago. Oh, my God.” Chimney cranes his neck, waving his second energy bar in the air. “Hey, Eddie! When’s the last time you logged on to Twitter?”

The camera pans over to Eddie walking up the steps. He turns around and walks back down.

"Wait, I thought this was about interior design. What does anybody care how many henleys I buy?"

The camera shifts over Eddie's shoulder and zooms in on the wide-eyed look on Chimney's face.

"Is this some kind of fashion magazine? I'm not—I thought you were called Amateur Design."

Chimney backs slowly toward the fire pole.

"Also, just for the record, there isn't anything wrong with henleys. My dad always said it was good to find a piece of clothing and stick with it. He had a bin full of polos."

Chimney snorts so hard he trips over his feet and nearly slams into the pole.

“No, I didn’t know Eddie was a closet design fanatic. And yet I’m not surprised. It’s a healthy hobby, though. Nothing wrong with it.”

Henrietta Wilson— "Call me Hen. If you say Henrietta I’ll think it’s my mother and hide," —taps a pen against the page of some sort of medical textbook. Behind her, Bobby smiles proudly at the magazine cover on the fridge before reaching inside for a carton of eggs.

“Is this really a big thing?” The camera focuses on Hen’s face. “Like, is Eddie leaving to design rooms for the President or something?”

“It could be a gateway to something much more,” Julie explains. “Some of our spotlighted amateur designers go on to have illustrious careers. One of them is the personal consultant for Oprah.”

“Oprah.” Hen whistles, shaking her head. “Karen is going to love this.”

A loud crash is heard in the background, followed by an undignified squawk. The camera follows Hen as she stands to track the noise down the stairs, where Eddie is hunched over laughing with his hands on his knees and Buck is on the ground with an upturned bucket of soap and water soaking through his uniform.

“Yeah,” Hen remarks dryly. “That guy. Working for Oprah. I can see it now.”

Eddie helps Buck to his feet and then shoves a dirty sponge in his face.

Hen gives the camera a flat look.

“Thank you again for sitting down with us in your house Eddie.”

“Of course,” Eddie says, rubbing his palms against the denim over his thighs. His eyes widen suddenly and he makes a move to stand. “Do you guys, uh, do you need anything? Water, tea, coffee—well, actually, Buck drank the rest of my coffee, but I think I have—”

“We’re quite alright, Eddie,” Julie cuts him off, and he sinks back into the couch, shoulders pensive. “Thank you.”

“Sure.”

“As our newest featured amateur designer, I just wanted to ask you some questions about your inspirations, how you got into design, the basic stuff. You ready?”

Eddie nods with a face that looks the opposite of ready. “Uh, yeah. Yeah, I guess. Yes. I’m ready.”

“Great.” The camera widens to show Julie seated on the opposite end of the couch, angled toward Eddie, notebook in her lap. “Have you always enjoyed interior design?”

“Um, uh. Well. I guess? I mean, I didn’t really do much with it when I was younger, but I guess I always noticed. The design work and stuff, I mean. Yeah. I guess you could say I’ve always been aware of it.”

“You spend your days and nights as a firefighter, but have you ever considered doing design full time?”

Eddie laughs. “Oh, my—no, it’s never crossed my mind. I love what I do. Interior design has always been more of a stress relief thing.”

“Well, your ��stress relief thing’ has garnered you a lot of attention.”

He laughs again, a little more nervously.

Julie shifts on the couch, a hawkish smile on her face. “Now, I’ll be hunted down if I don’t ask for our readers, but the people want to know: are you single?”

Eddie’s face reddens. “Um.”

“Just between us, Mr. Diaz.”

The camera shifts over and zooms in on a picture sitting on a table beside the couch, of Buck and Eddie and Christopher smiling together at the beach, as Eddie says, “No, I’m . . . I’m not really seeing anybody at the moment, I guess.”

“The people will be relieved,” Julie smirks, but notes his discomfort and smoothly glides to the next question. “What would you say your biggest inspiration is?”

Eddie’s eyes flit about the space. “Uh, I don’t think . . . I mean . . .”

The door opens, cutting off his sentence, and the camera follows Eddie’s gaze as Buck and Christopher walk through the door. Buck blinks at everybody gathered in the living room. Christopher grins a toothy smile.

“Awesome,” he breathes, as Buck says, “What?”

“Dude.” Eddie vaults off the couch. He corrals Buck in the hall, away from the crew. “I told you I had this stupid thing today. Weren’t you going to the zoo?”

“Zoo’s closed,” Buck answers, sneaking a peak at the interview crew over Eddie’s shoulder. “Something happened to one of the elephants. Some kid saw and totally freaked. There’s a lawsuit pending.”

“So you came back here?”

“Yeah, man, what’s the big deal? I’ll go to Christopher’s room. We’ll be quiet.”

Eddie drags a hand down his face, sighing heavily. “Okay. Okay. I’m sorry. This is stressful.”

Buck smiles, something soft and fond and amusing all at the same time. He rubs a hand down Eddie’s arm. “I know. Tough being in the spotlight, huh?”

“Screw you.”

“Mmhm.” He nudges his shoulder and follows Christopher down the hall. “Well be in the room. Definitely not listening to everything you say.”

Eddie groans and waits for the door to click shut before sitting back down on the couch. “Sorry. Where were we?”

“Biggest inspiration,” Julie repeats.

“Right,” Eddie says, and fumbles his way through an explanation. Something scuffs against the floor, and the camera switches to the nearest doorway where Buck is propped. He puts a finger to his lips when he sees the camera, eyes falling back on Eddie as he listens. He’s smiling.

After Eddie's interview, Julie talks quietly with the crew as everybody packs up. Eddie disappears down the hall with a mumbled excuse. Buck materializes by the camera and scoots closer. “I have my own copy of the magazine,” he whispers conspiratorially. “I’m going to keep it on my nightstand until the day I die.” And then, cupping his hands around his mouth, he shouts, “Hey, Eddie, will you sign a copy of the magazine for me?”

Something clatters in another room, followed by a muffled slew of words.

Buck turns back to the camera and grins.

Buck's first interview at the station got cut off by a call, so he lets the crew in his apartment to wrap it up.

“Oh, yeah, he signed it alright,” Buck says, a far off look in his eyes. After an awkward period of silence, he jerks to attention, looking embarrassed. “Sorry, I didn’t—what? What is that look for? Is there something on my face?” He pats at his cheeks just as the door to his apartment opens and Eddie walks in, Christopher behind him.

“Oh, Jesus." Eddie ducks behind the bag of groceries in his arms. “Seriously? You could have warned me, man.”

Christopher gasps. “Am I going to be on TV?”

Buck scoffs, hopping up from the couch. The camera follows him as he walks toward the kitchen. “Sorry, buddy, it’s just for a magazine. Your dad isn’t that cool.”

“Wow. Ouch.”

Buck cackles, absorbing himself into the world of his two guests, seemingly forgetting that the camera crew is present. The camera pans over to the magazine forgotten on the couch, zooming in on the words scrawled across the inside flap in sharpie:

Thanks for always being my biggest inspiration.

—Eddie

#kitkat writes #interior designer!eddie #dont ask how long it took me to make that amateurish magazine cover the answer will be embarrassing for me #i had way too much fun with this it got away from me for sure

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goatmilksoda · 5 months

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One of the highlights of my job is getting to look at magazines and really see the mainstream interior design trends of our time. It's amazing.

Only now are we emerging from minimalism and into this beautiful future-hellscape mishmash of 1960 meets 2005. It's gorgeous. I love it and I am so ready for future people to call it dated and ugly.

(All photos except bottom left are from Real Simple Magazine. Bottom Left is from Food and Wine magazine)

I can hear HGTV designers in 20 years foaming at the mouth to "modernize" these "dated" spaces and the collective screams of people screaming that it's beautiful and historical and nostalgic.

#goat talk #interior design

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cozyaliensuperstar7 · 6 months

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Gail O'Neill (February 6, 1962 – October 10, 2023) was an American fashion model, born to Jamaican parents. She became a television journalist. As a fashion model, she was considered one of the elite black models in the world. She was on covers of leading fashion magazines and a part of the highly publicized Sports Illustrated Swimsuit Issue. As a journalist, she was a correspondent for a variety of U.S. networks. She was an original correspondent for The Early Show on CBS and also worked for CNN and HGTV.

After graduating from Wesleyan University, she began an international modeling career that included appearances on the covers of Vogue and Mademoiselle, as well as catalogue work for companies such as J. Crew and Nordstrom. She was a spokesperson for Liz Claiborne. She was an A-list fashion model in the 1980s when she frequently appeared on fashion magazines. As a model she was known for refusing to appear in advertisements for cigarettes or for corporate sponsors that did not divest of South African investments. She appeared in the 1992 Sports Illustrated Swimsuit Issue. In the 1990s she was an activist for the homeless as part of the Black Girls Coalition with about twenty of the world's elite black supermodels.

O'Neill's journalism career included freelance work for numerous television networks. She was an original correspondent for CBS's The Early Show, which debuted in 1999, where she presented "Box Office Plus", a regular Monday feature. She had a reputation for being more skeptical and less of a cheerleader for the movie industry than her movie news correspondent peers on other networks.

Subsequently, she appeared as a host of CNN's weekly Travel Now series. She also served CNN as a correspondent covering other events.

From 2004 to 2006, she hosted HGTV's Mission Organization, where she matched professional organizers with those in need of organization and remodeling.

The White House has a tradition of inviting volunteers to assist with the holiday decorations. In 2005, they invited 50 volunteers. O'Neill hosted The White House Christmas 2005 for HGTV, and spoke with United States First Lady Laura Bush about the decorations and themes.

In 2008, she was mentioned in retrospectives lamenting the state of the fashion world for black models in magazines like Ebony and Italian Vogue. The July 2008 Vogue Italia carried the headline "A Black Issue" and was dedicated to issues related to a lack of diversity in the fashion modeling industry, especially print ads, runway shows, and fashion editorials. O'Neill was photographed by Steven Meisel in its first photo spread.

O'Neill continued to model actively even after making the transition to journalism, and she modeled for the 2009 Spring/Summer Calvin Klein ckOne fragrance campaign.

O'Neill died on October 10, 2023, at the age of 61. While the specific cause of O’Neill’s death is unknown, ArtsATL reported that she “had courageously fought a serious illness over the past two years.”

#rest in peace gail o'neill 🙏🏾❤️🕊

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