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nemesisbinxartifactseries · 4 years

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Artifact Series J

J. Allen Hynek's Telescope

J. Edgar Hoover's Tie

J. McCullough's Golf Ball

J. Templer's Wind-Up Tin Rooster *

J. C. Agajanian’s Stetson

J.T. Saylors's Overalls

J.M. Barrie’s Swiss Trychels

J.M.W. Turner's Rain, Steam and Speed-The Great Western Railway *

J.R.R. Tolken's Ring

Jack-in-the-Box

Jack's Magic Beanstalk

Jack Daniel's Original Whisky Bottle

Jack Dawson's Art Kit

Jack Duncan's Spur *

Jack Frost's Staff

Jack Kerouac's Typewriter

Jack Ketch's Axe

Jack LaLanne's Stationary Bike *

Jack London's Dog Collar

Jack Parson's Rocket Engine

Jack Sheppard's Hammer

Jack Sparrow's Compass

Jack Torrance's Croquet Mallet

Jack the Ripper's Lantern *

Jackie Robinson's Baseball

Jackson Pollock's "No. 5, 1948"

Jackson Pollock's Pack of Cigarettes

Jackson Pollock's Paint Cans

Jack's Regisword

Jack Vettriano's "The Singing Butler"

Jack's Wrench

Jacob and Wilhelm Grimm's Kinder- und Hausmarchen

Jacob "Jack" Kevorkian's Otoscope

Jacob Kurtzberg's Belt *

Jacqueline Cochran's Brooch

Jacques Aymar-Vernay’s Dowsing Rod

Jacques Cousteau's Goggles

Jacques Cousteau's Diving Suit

Jacques-Louis David's Napoleon Crossing the Alps *

Jade Butterfly

Jadeite Cabbage

Jalal-ud-Din Muhammad Akbar's Smoke Pipe

Jamaica Ginger Bottle

Jaleel White's Hosting Chair

James Abbot McNeill Whistler's Whistler's Mother *

James Allen's Memoir

James Bartley's Britches

James Ben Ali Haggin's Leaky Fountain Pen

James Bert Garner’s Gas Mask

James Bett's Cupboard Handle

James Braid's Chair *

James Brown's Shoes

James Bulger's Sweater

James Buzzanell's Painting "Grief and Pain"

James Buzzanell’s Survey Books

James C. McReynolds’ Judicial Robe

James Chadwick's Nobel Prize

James Clerk Maxwell's Camera Lens

James Colnett's Otter Pelt

James Condliff's Skeleton Clock

James Cook's Mahiole and Feather Cloak

James Craik's Spring Lancet

James Dean's 1955 Prosche 550 Spyder, aka "Little Bastard"

James Dean's UCLA Varsity Jacket

James Dinsmoor's Dinner Bell

James Eads How’s Bindle

James Earl Ray's Rifle

James Fenimore Cooper's Arrow Heads

James Gandolfini's Jukebox

James Hadfield’s Glass Bottle of Water

James Hall III’s Shopping Bags

James Henry Atkinson's Mouse Trap

James Henry Pullen’s Mannequin

James Hoban's Drawing Utensils

James Holman’s Cane

James Hutton's Overcoat

James Joyce’s Eyepatch

James M. Barrie's Grandfather Clock

James M. Barrie's Suitcase

James Murrell's Witch Bottle

James Philip’s Riata

James Prescott Joule's Thermodynamic Generator

James Smithson's Money

James Tilly Matthews’ Air Loom

James Warren and Willoughby Monzani's Piece of Wood

James Watt's Steam Condenser

James Watt's Weather Vane

James W. Marshall’s Jar

Jan Baalsrud’s Stretcher

Jan Baptist van Helmont's Willow Tree

Jane Austen's Carriage

Jane Austen's Gloves

Jane Austen's Quill

Jane Bartholomew's "Lady Columbia" Torch

Jane Pierce's Veil

Janet Leigh's Shower Curtain

Janine Charrat's Ballet Slippers

Jan Janzoon's Boomerang *

Janis Joplin's Backstage Pass from Woodstock *

Jan Karski's Passport

Janus Coin *

Jan van Eyck’s Chaperon

Jan van Speyk's Flag of the Netherlands

Jan Wnęk's Angel Figurine

Jan Žižka's Wagenburg Wagons

The Japanese Nightingale

Jar of Dust from the Mount Asama Eruption

Jar of Greek Funeral Beans

Jar of Marbles

Jar of Molasses from The Boston Molasses Disaster

Jar of Sand

Jar of Semper Augustus Bulbs

Jar of Shiva

Jar of Sugar Plums

Jascha Heifetz's Violin Bow

Jason Voorhese's Machete

Javed Iqbal's Barrel of Acid

Jay Maynard's Tron Suit

Jean II Le Maingre's Gauntlets

Jean Baptiste Charbonneau’s Cradleboard

Jean-Baptiste-Siméon Chardin's Bubble Pipe

Jean Chastel's Silver Gun

Jean Eugène Robert-Houdin's Pocket Watch

Jean Fleury's Aztec Gold Coins

Jean-François Champollion’s Ideographic Dictionary

Jean Froissart's Mirror *

Jean-Frédéric Peugeot's Pepper Mill

Jean Hilliard’s Earmuffs

Jean Parisot de Valette’s Sword Sheath

Jean-Paul Marat's Bathtub

Jean Paul-Satre’s Paper Cutter

Jean-Pierre Christin's Thermometer

Jean Senebier's Bundle of Swiss Alpine Flowers

Jean Valnet's Aromatherapy Statue

Jean Vrolicq’s Scrimshaw

Jeanne Baret's Hat

Jeanne de Clisson's Black Fleet

Jeanne Villepreux-Power's Aquarium

Jeannette Piccard's Sandbag

Jeff Dunham's First Ventriloquist Box

Jefferson Davis' Boots

Jefferson Randolph Smith's Soap Bar

Jeffrey Dahmer's Handkerchief

Jeffrey Dahmer's Pick-Up Sticks

Jemmy Hirst's Carriage Wheel

Jenny Lind's Stage Makeup

Jeopardy! Contestant Podiums

Jerome Monroe Smucker's Canning Jars

Jerry Andrus’ Organ

Jerry Garcia's Blackbulb *

Jerry Siegel's Sketchbook

Jesse James' Saddle

Jesse James' Pistol

Jesse Owens' Hitler Oak

Jesse Owens' Running Shoes

Jesse Pomeroy's Ribbon and Spool

Jester's Mask

Jesus of Nazareth's Whip

Jesús García's Brake Wheel

Jet Engine from the Gimli Glider

Jet Glass Cicada Button

Jethro Tull's Hoe

Jeweled Scabbard of Sforza

Jiang Shunfu’s Mandarin Square

Jim Davis' Pet Carrier

Jim Fixx's Shorts

Jim Henson's Talking Food Muppets

Jim Jones' Sunglasses

Jim Londos' Overalls

Jim Robinson's Army Bag

Jim Thorpe's Shoulder Pads

Jim Ward's Piercing Samples

Jimi Hendrix's Bandana

Jimi Hendrix's Bong

Jimi Hendrix's Guitars *

Jimmie Rodgers Rail Brake

Jimmy Durante's Cigar

Jimmy Gibb Jr's Stock Car

Jimmy Hoffa's Comb

Jin Dynasty Chainwhip

Jingle Harness

Joan II, Duchess of Berry's Dress

Joan of Arc's Chain Mail

Joan of Arc's Helmet (canon)

Joan Feynman's Ski Pole

Joanna of Castile's Vase

Joan Rivers' Carpet Steamer

Joan Rivers' Red Carpet

Joe Ades's Potato Peeler

Joe Girard’s Keys

Joe Rosenthal's Camera Lens

Joel Brand's Playing Cards

Joséphine de Beauharnais' Engagement Ring

Johan Alfred Ander’s Piece of Porcelain

Johann Baptist Isenring’s Acacia Tree

Johann Bartholomaeus Adam Beringer's Lying Stones

Johann Blumhardt's Rosary

Johann Dzierzon’s Beehive Frame

Johann Georg Elser's Postcard

Johann Maelzel's Metronome *

Johann Rall's Poker Cards

Johann Tetzel's Indulgence

Johann Wolfgang von Goethe's Prism

Johannes Brahms' Coffee Creamer

Johannes Diderik van der Waals' Gloves

Johannes Fabricius' Camera Obscura

Johannes Gutenburg's Memory Paper *

Johannes Gutenburg's Printing Press *

Johannes Gutenberg's Printing Press Keys

Johannes Kepler's Planetary Model

Johannes Kepler's Telescope Lense

Johannes Kjarval’s Landscape Painting

John A. Macready's Ray-Bans *

John A. Roebling's Steel Cable

John A.F. Maitland's Musical Brainnumber *

John André’s Stocking

John Anthony Walker's Minox

John Axon's Footplate

John Babbacombe Lee’s Trapdoor

John Bardeen's Radio

John Bodkin Adams’ Stethoscope

John Brown's Body *

John Brown's Machete

John C. Koss SP3 Stereophones

John C. Lilly's Isolation Tank Valve

John Cabot's Map

John Carl Wilcke's Rug *

John Crawley's Painting

John Croghan's Limestone Brick

John Dalton's Weather Vane

John Dee's Golden Talisman

John Dee's Obsidian Crystal Ball

John Dee’s Seal of God

John DeLorean's Drawing Table

John Dickson Carr's Driving Gloves

John Dillinger's Pistol *

John D. Grady’s Satchel

John D. Rockefeller's Bible

John D. Rockefeller, Sr. and Jr.'s Top Hats

John Dwight's Hammer

John F. Kennedy's Coconut

John F. Kennedy's Presidental Limousine

John F. Kennedy's Tie Clip *

John Flaxman's Casting Molds

Sir John Franklin's Scarf

John Gay's Shilling

John Gillespie Magee, Jr.'s Pen

John H. Kellogg's Bowl

John H. Kellogg's Corn Flakes

John H. Lawrence's Pacifier

John Hancock's Quill

John Harrison’s Longcase Clock

John Hawkwood’s Lance

John Hendrix's Bible

John Henry Moore's White Banner

John Henry's Sledge Hammer

John Hetherington's Top Hat

John Holland, 2nd Duke of Exeter's Torture Rack

John Holmes Pump *

John Hopoate's Cleats

John Howard Griffin's Bus Fare

John Hunter's Stitching Wire

John Hunter's Surgical Sutures

John J. Pershing's Boots

John Jacob Astor's Beaver Pelt

John Jervis’ Ship

John Joshua Webb’s Rock Chippings

John Kay's Needle

John Keat's Grecian Urn *

John, King of England's Throne

John L. Sullivan's Boots

John Langdon Down's Stencils

John Lawson's Mannequin Legs

John Lennon's Glasses

John "Liver-Eating" Johnson's Axe

John Logie Baird's Scanning Disk *

John M. Allegro's Fly Amanita

John Macpherson's Ladle

John Malcolm's Chunk of Skin

John Malcolm's Skin Wallet

John McEnroe's Tennis Racket *

John Milner's Yellow '32 Ford Deuce Coupe

John Moore-Brabazon’s Waste Basket

John Morales' McGruff Suit

John Mytton’s Carriage

John Pasche's Rolling Stones Poster Design

John Paul Jones's Sword

John Pemberton's Tasting Spoon

John Philip Sousa's Sousaphone

John Rambo's Composite Bow

John Rykener's Ring

John Shore's Tuning Fork

John Simon's Mouthwash

John Simon Ritchie's Padlock Necklace

John Smith of Jamestown's Sword

John Snow's Dot Map

John Snow’s Pump Handle

John Stapp’s Rocket Sled

John Steinbeck's Luger

John Sutcliffe's Camera

John Sutter's Pickaxe

John Tunstall's Horse Saddle

John Trumbull's "Painting of George Washington"

John von Neumann's Abacus

John Walker's Walking Stick

John Wayne Gacy's Clown Painting *

John Wayne Gacy's Facepaint

John Wesley Hardin's Rosewood Grip Pistol

John Wesley Powell's Canoe

John Wesley Powell’s Canteen

John Wilkes Booth's Boot *

John Wilkes Booth Wanted Poster

John William Polidori's Bookcase

Johnny Ace's Gun

Johnny Appleseed's Tin Pot *

Johnny Campbell's University of Minnesota Sweater

Johnny Depp's Scissor Gloves

Johnny Smith's Steering Wheel

Johnny Weismuller's Loincloth *

Joker's BANG! Revolver

Jon Stewart's Tie

Jonathan Coulton's Guitar

Jonathan R. Davis' Bowie Knife

Jonathan Shay's Copy of Iliad/Odyssey

Jonestown Water Cooler

Jorge Luis Borges' Scrapbook

José Abad Santos' Pebble

José Delgado’s Transmitter

Jose Enrique de la Pena's Chest Piece

Jōsei Toda’s Gohonzon Butsudan

Josef Frings’ Ferraiolo

Josef Mengele's Scalpel

Josef Stefan's Light Bulbs

Joseph of Arimathea's Tomb Rock

Joseph of Cupertino's Medallion *

Joseph Day's Sickle

Joseph Ducreux's Cane

Joseph Dunninger's Pocket Watch

Joseph Dunningers’ Props

Joseph E. Johnston Confederate Flag

Joseph Force Crater's Briefcases

Joseph Fourier's Pocket Knife

Joseph Glidden’s Barbed Wire

Joseph Goebbels' Radio *

Joseph Jacquard's Analytical Loom

Joseph Bolitho Johns’ Axe

Joseph Kittinger's Parachute

Joseph Lister's Padding

Joseph McCarthy's List of Communists

Joseph Merrick's Hood

Joseph-Michel Montgolfier's Wicker Basket

Joseph Moir’s Token

Joseph Pilate's Resistance Bands *

Joseph Polchinski’s Billiard Ball

Joseph Stalin's Gold Star Medal *

Joseph Stalin's Sleep Mask *

Joseph Swan's Electric Light

Joseph Vacher's Accordion

Joseph Vacher's Dog Skull

Joseph Valachi's '58 Chevrolet Impala

Josephus' Papyrus

Joseph Wolpe's Glasses

Josephine Cochrane's Dishwasher

Joshua's Trumpet *

Josiah S. Carberry's Cracked Pot

Joshua Vicks' Original Batch of Vicks Vapor Rub

Josiah Wedgewood's Medallion

Jost Burgi's Armillary Sphere *

Jovan Vladimir's Cross

Juana the Mad of Castiles' Crown

Juan Luis Vives' Quill Set

Juan Moreira’s Facón

Juan Pounce de Leon's Chalice

Juan Ponce de León's Helmet

Juan Seguin's Bandolier

Jubilee Grand Poker Chip *

Judah Loew ben Belazel's Amulet *

Judas Iscariot’s Thirty Silver Coins

Judson Laipply's Shoes

Jules Baillarger's Decanter

Jules Leotard's Trapeze Net

Jules Verne's Original Manuscripts

Julia Agrippa's Chalice

Julia Child's Apron *

Julia Child's Whisk

Julian Assange’s Flash Drive

Julie d’Aubigny's Sabre

Julius and Ethel Rosenberg's Wedding Rings

Julius Asclepiodotus’ Shield Boss

Julius Caesar's Wreath

Julius Wilbrand's Lab Coat Buttons *

Jumanji

Jumper Cables

Junji Koyama’s Vegetables

Jure Sterk's Ballpoint Pen

Jürgen Wattenberg's Leather Provision Bag

Justa Grata Honoria’s Engagement Ring

Justin Bieber's Guitar

Justinian I's Chariot Wheel

Justin O. Schmidt's Wasp Mask

Justus von Liebig's Fertilizer Sack

Justus von Liebig's Mirror

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geethasomayajula · 5 years

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“PaRa...the Supreme”- Music outreach in India!

The last two weeks have been packed (which is maybe why I’ve lost my voice and a currently stuck at home sick...!) A highlight from these wild weeks has been the opportunity to participate in music outreach— as many of you know, one of my favorite activities!

In 2016, my mentor Dr. Pantula Rama, founded a movement called “PaRa...the Supreme,” in which is focused on making music accessible to everyone, and teaches people about the innate spirituality behind music. The organization hosts large scale and smaller music outreach events, engages people through social media, and even lobbies lawmakers to establish music programs in public schools.

I was so lucky to be involved in a music outreach event with “PaRa,” and the organization’s 2nd anniversary celebration this past weekend. I’ve done lots of music outreach and education work in Los Angeles, and it was really inspiring to see Dr. Pantula Rama and PaRa’s work in Visakhapatnam— when I return to LA, I’d love to incorporate some of the songs and exercises she uses in her sessions into my own work!

There were 3 main sections that comprised the full day music engagement program. During the first session, Rama Madam taught the large group a simple Telugu strophic piece called “Andamu Anandamu.” It was so fun to see professional musicians, amateurs, and music lovers join together to perform! Group singing is not super common in Indian classical settings, so it was especially moving to see nearly a hundred people joined together in song.

During the next session, Rama Madam played nearly 15 clips of music from genres ranging from flamenco, to Romanian dances, to Telugu folk music, to Bon Jovi for the audience to enjoy and share their reactions. It was so powerful to see professionals and first-timers share their thoughts and feelings about familiar and new styles of music. As a researcher, I was soaking up everything audience members had to say. I really enjoyed hearing the reactions of Indian nationals to Western music, and to see what feelings they associated with Indian classical and folk music as well. Some of the most popular clips was a short Eastern European dance played by the legendary Jascha Heifetz and a folk song sung by the celebrated Telugu vocalist, Voleti Venkateswarulu.

The highlight of the day was a concert by Jalajakshi Madam, Dr. Pantula Rama’s mother-in-law. She is nearing 80 years old, but still has the voice of a young woman, and the stamina to match. It was particularly special, as her son MSN Murthy, accompanied her on the violin. It was so beautiful see mother and son play music together!

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historichollywoodphotographs · 4 years

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The Hollywood Bowl: Where Angelinos Celebrate Summer

It is summer in Hollywood. Except it is not. Most entertainment venues are closed. Movie theaters sit empty. There are few tourists ogling the Walk of Fame and the newly created Black Lives Matter street mural on Hollywood Boulevard. Musso and Frank’s has launched take out service. Masks are no longer just for superhero characters busking in the courtyard of the Chinese Theatre. Social distancing is the current norm.

The strange sense of “life suspended” is felt most deeply by the cancellation of the Hollywood Bowl season. The venue has not been dark during its summer season in more than 98 years; the official centennial will be marked in 2022 (something to look forward to). The Bowl IS summer in Hollywood: every style of music on the planet, picnics, fireworks, graduations, and dates under the stars. My mood lifts the minute I enter its gates, and I know I’m not alone. Music-filled air in an outdoor amphitheater in the wooded Cahuenga Pass with a (sometime) view of the Hollywood Sign. It just does not get much better.

What better time to pause and reflect on just what a community achievement the Bowl has been. Over 100 years ago, the Hollywood community was just beginning to create a vision of what it wanted to be: a place known for the visual and performing arts worldwide. Outdoor venues played a role from the start. At the turn of the century, Paul de Longpres’ gallery and gardens set the tone for art in Hollywood. Creators of a relatively new art form called “motion pictures” chose Hollywood as their base. Legitimate theater productions and opulent religiously themed pageants were developed; the casts were often actors from the New York stage transplanted to the West Coast to work in the movies. Hollywood formed a chorale and a local orchestra. By the end of World War I, Hollywood had been a part of the City of Los Angeles for less than a decade. Its population of affluent, educated transplants from the Midwest and East Coast needed to be entertained. Music was key.

In 1918, a patron of the arts from Philadelphia, Christine Wetherill Stevenson, came to Southern California to produce performances of Light of Asia, written by Sir Edwin Arnold and adapted by Hollywood resident, Georgina Wharton Jones. Stevenson, an ardent member of the Theosophical Society, whose local chapter was headquartered on Krotona Hill in Hollywood, demonstrated with the production that theatrical performances outdoors were feasible and valued. In collaboration with local leaders, including poet and songwriter Carrie Jacobs Bond, director DW Griffith, developer CE Toberman, Marie Rankin Clarke and a host of others, she formed the Theater Arts Alliance and began searching for a location with superior acoustics. In the canyon just north of the Hollywood Hotel, Toberman found parcels owned by Myra Hershey, the hotel’s proprietor, and several others which fit the bill. More than 50 acres were assembled; the funds came from Mrs. Stevenson and Mrs. Clarke on behalf of the Alliance. Differences of opinion soon arose about the use of the venue, originally known as Daisy Dell.

Mrs. Stevenson wanted the site for Theosophical events while most others wanted it used for musical purposes. By 1920, Mrs. Stevenson became disenchanted with the concept, the perceived slowness of fundraising, and left the project. The Arts Alliance was dissolved and replaced by the Community Park and Art Association, consisting of many of the same players. They were joined by community and music leaders FW Blanchard, William Merritt Garland, Harry Chandler, George Eastman, architect Frank Meline, and pianist Artie Mason Carter. Carter, a “good mixer and organizer” according to EO Palmer, took the lead, organizing an Easter Sunrise service in 1921 and began “Symphonies Under the Stars” with world renowned musicians which quickly drew audiences of 15,000 by 1925. The first stage elements built in 1922-23 were rudimentary, but the offerings were diverse. Local Native Americans continued to use the site for various events. Prices started at 25 cents.

The 60 acres of land was transferred to the County of Los Angeles in 1924, forming a partnership which allowed Allied Architects to put in more permanent seating and stage infrastructure. Bench seating, box seats, and various configurations of the stage evolved through the years. Capacity was increased, but degraded the acoustics, a problem that recurred well into this century. Architect Lloyd Wright designed a pyramidal shell from lumber originally used in the sets of Robin Hood in 1927. That lasted only a year, so Wright followed up with an arched shape of concentric rings the next year, variations of which became the norm for future designs as the shells were replaced in 1929 and again in 2003. A reflecting pool graced the front of the stage from 1953-1972. At the entrance on Highland Avenue stands the monumental Muse Fountain by George Stanley. Picnic and parking areas, a museum and restaurants are also tucked into the wooded site.

Featured in A Star is Born (1937), Double Indemnity (1944), Tom and Jerry and Bugs Bunny cartoons, not to mention countless other TV and films, right up to today’s NBC family drama This is Us, the location is a star in its own right. It quickly became a goal of every major performer in classical, jazz, rock, punk, rap and international music to play the Bowl. Beginning with performances by violinist Jascha Heifitz, jazz great Benny Goodman, Frank Sinatra, and Marian Anderson, the Bowl gained worldwide renown by the 1950s. A financial crisis closed the venue for two weeks in 1951 while the Board regrouped with new leaders including Dorothy Buffum Chandler.

The parade of luminaries soon continued with Nat King Cole, Peggy Lee, Van Cliburn, Ella Fitzgerald, and Louis Armstrong. The ‘60s saw rock ‘n roll added to the classical musical lineup of the Hollywood Bowl Symphony, featuring tunes by the Beatles, the Beach Boys, Bob Dylan, and the Rolling Stones. Subsequent decades also hosted Santana, the Grateful Dead, The Eagles, Elton John, as well as YoYo Ma, Pavarotti, John Williams, Baryshnikov, Willie Nelson, the Dixie Chicks, and Lady Gaga with Tony Bennett. Broadway musicals were adapted; movies projected on huge screens brought the medium full circle. “The talent onstage has changed, but the audience relationship with the Bowl has remained constant—one year stretching into the next, until the parade of time can be marked by shared moments in this place,” wrote one LA Times writer earlier this year.

We look forward to the time when the canyon will once again echo with music, when fireworks and performances awe, and friends gather over picnics and wine in this unrivaled cultural facility. In the meantime, a trip through our photo collection of the Bowl will have to tide you over, along with the virtual presentations planned by Gustavo Dudamel on KCET/PBS starting August 19th. Six episodes composed of past performances will constitute “the 2020 season.” And you better believe, it ends with fireworks.

~ Christy McAvoy, Historic Hollywood Photographs

Sources: Bruce Torrence archives; EO Palmer; The LA Times; In Concert at the Hollywood Bowl website

#historic hollywood photographs #hollywood #hollywood bowl #concert venues #music #amphitheaters #cahuenga pass #highland avenue #history

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digital-strategy · 5 years

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https://ift.tt/2MshEfj

Jascha Kaykas-Wolff, CMO of Firefox parent company Mozilla, has fiery opinions about technology companies that use privacy as “nothing more than a communications ploy.”

“Most organizations aren’t taking the right steps to treat people like human beings, and that’s a big problem,” said Kaykas-Wolff, who’s been with Mozilla for more than four and a half years.

For the last couple of those, it’s been Kaykas-Wolff’s job to evangelize Mozilla’s mission, which is to develop technology that “treats people like human beings.”

Mozilla’s moves with Enhanced Tracking Protection (ETP) disables third-party tracking cookies as the default for all users across desktop and Android. Starting next week, Mozilla is planning a big marketing push to promote the existence of ETP on mobile devices.

AdExchanger caught up with Kaykas-Wolff to talk brand marketing, transparency and why he thinks top brands are on the cusp of pulling spend from behavioral advertising.

AdExchanger: What message do you want to get across with your marketing?

JASCHA KAYKAS-WOLFF: Over the last few years, we’ve been trying to identify how to help our product have more cultural relevance. We did a bunch of research trying to identify why consumers use our product, and the punchline was this: Consumers make value-driven and values-driven purchase decisions.

When all things are equal from a product utility point of view, the deciding factor is the organization’s values.

You’ve said that you believe more than half of the Fortune 100 will soon stop using behavioral advertising. What makes you think that?

One, businesses are starting to understand that they need to own their own data strategy, that it’s not something to outsource, and two, over the next few years, behavioral advertising will be shown to be one of the least effective ways to advertise. It’s a value proposition that’s on the decline already because the performance is not as good as people wanted it to be.

What is the best possible world for consumers, publishers and advertisers?

We’re seeing the model evolve now and it’s not a new model – it’s simply about reestablishing direct relationships. I say this as a consumer who also happens to be a marketer: The status quo is not okay.

What is the perfect future? To my mind, that’s when every company can describe, in colloquial language, the exchange I have with them when I use one of their products – and I get to opt in.

Crazy question, do you guys do any programmatic ad buying?

We have tried programmatic, although we don’t use it today. In the past, the first problem we had to solve in working with programmatic partners was to find a way for us not to collect customer data without consent. We also found that although a lot of the locations where we ran inventory were performant from a CPA perspective, they didn’t align with our brand.

So, we modified the way we do media planning to focus less on programmatic and buying into things like Facebook Audience Network, and more toward buying direct with publishers, like Der Spiegel in Germany and The Washington Post and The New York Times in the United States. We don’t spend on spaces where we can’t know the quality of the inventory our creative is running against.

What tactics do you use, other than direct publisher buys?

The foundation for any effective marketing is really good product marketing. We have two big buckets of tactics. First, we’re responsible for everything that happens with product engagement. If you use Firefox and you receive a notification, a push message, an email – that’s us. And then there’s what happens higher in the funnel.

How do you raise awareness with people who don’t know you yet?

We spend tens of millions of dollars on marketing, which is a drop in the bucket compared with the hundreds of millions that Google, Microsoft or Apple spends, but we get the most bang for our dollars by focusing on our brand.

We sponsor events and we host our own, like MozFest in London. We also run programs in France and Germany, for example, to position Firefox as a brand that has your back compared with technology companies that only look at people as a means to profit, and we develop content that isn’t necessarily about selling Firefox but that’s related to the issues we think are important. That sort of content actually increases purchase intent.

We have an original podcast called IRL, for example, which is in its fifth season with hundreds of thousands of listeners. But it’s not an ad for Firefox or Mozilla. It’s about helping people understand their life online and how their data is used.

This interview has been edited and condensed.

via AdExchanger

#IFTTT #Feedly

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localbizlift · 5 years

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‘This is Your Life in Silicon Valley’: Former Pinterest President, Moment CEO Tim Kendall on Smartphone Addiction

Welcome to this week’s transcribed edition of This is Your Life in Silicon Valley. We’re running an experiment for Extra Crunch members that puts This is Your Life in Silicon Valley in words – so you can read from wherever you are.

This is Your Life in Silicon Valley was originally started by Sunil Rajaraman and Jascha Kaykas-Wolff in 2018. Rajaraman is a serial entrepreneur and writer (Co-Founded Scripted.com, and is currently an EIR at Foundation Capital), Kaykas-Wolff is the current CMO at Mozilla and ran marketing at BitTorrent. Rajaraman and Kaykas-Wolff started the podcast after a series of blog posts that Sunil wrote for The Bold Italic went viral.

The goal of the podcast is to cover issues at the intersection of technology and culture – sharing a different perspective of life in the Bay Area. Their guests include entrepreneurs like Sam Lessin, journalists like Kara Swisher and politicians like Mayor Libby Schaaf and local business owners like David White of Flour + Water.

This week’s edition of This is Your Life in Silicon Valley features Tim Kendall, the former President of Pinterest and current CEO of Moment. Tim ran monetization at Facebook, and has very strong opinions on smartphone addiction and what it is doing to all of us. Tim is an architect of much of the modern social media monetization machinery, so you definitely do not want to miss his perspective on this important subject.

For access to the full transcription, become a member of Extra Crunch. Learn more and try it for free.

Sunil Rajaraman: Welcome to season three of This is Your Life in Silicon Valley. A Podcast about the Bay Area, technology, and culture. I’m your host, Sunil Rajaraman and I’m joined by my cohost, Jascha Kaykas-Wolff.

Jascha Kaykas-Wolff: Are you recording?

Rajaraman: I’m recording.

Kaykas-Wolff: I’m almost done. My phone’s been buzzing all afternoon and I just have to finish this text message.

Rajaraman: So you’re one of those people who can’t go five seconds without checking their phone.

#marketing

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pmsocialmedia · 5 years

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‘This is Your Life in Silicon Valley’: Former Pinterest President, Moment CEO Tim Kendall on Smartphone Addiction

For access to the full transcription, become a member of Extra Crunch. Learn more and try it for free.

Jascha Kaykas-Wolff: Are you recording?

Rajaraman: I’m recording.

Kaykas-Wolff: I’m almost done. My phone’s been buzzing all afternoon and I just have to finish this text message.

Rajaraman: So you’re one of those people who can’t go five seconds without checking their phone.

via Social – TechCrunch https://tcrn.ch/2X6QC44

#IFTTT #Social – TechCrunch

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workfromhom · 5 years

Text

‘This is Your Life in Silicon Valley’: Former Pinterest President, Moment CEO Tim Kendall on Smartphone Addiction

For access to the full transcription, become a member of Extra Crunch. Learn more and try it for free.

Jascha Kaykas-Wolff: Are you recording?

Rajaraman: I’m recording.

Kaykas-Wolff: I’m almost done. My phone’s been buzzing all afternoon and I just have to finish this text message.

Rajaraman: So you’re one of those people who can’t go five seconds without checking their phone.

from Facebook – TechCrunch https://tcrn.ch/2X6QC44 via IFTTT

#IFTTT #Facebook – TechCrunch

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lostintimenl · 1 year

Text

youtube

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un-enfant-immature · 5 years

Text

‘This is Your Life in Silicon Valley’: Former Pinterest President, Moment CEO Tim Kendall on Smartphone Addiction

For access to the full transcription, become a member of Extra Crunch. Learn more and try it for free.

Jascha Kaykas-Wolff: Are you recording?

Rajaraman: I’m recording.

Kaykas-Wolff: I’m almost done. My phone’s been buzzing all afternoon and I just have to finish this text message.

Rajaraman: So you’re one of those people who can’t go five seconds without checking their phone.

#TechCrunch

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automaticar · 7 years

Video

vimeo

Using Virtual Reality technologies such as thhe HTC Vive we can create data rich virtual environments in which users can freely interact with digital representations of urban environments. In this demonstration we invite users to enter a virtual representation of the ArcelorMittal Orbit tower which is located in the Queen Elizabeth Olympic Park. Using CASA's Virtual London Platform ViLo it is possible to recursively embed 3D models of the surrounding district that are coupled to the actual environment through the inclusion of real-time data feeds. In this way actual events such as the arrival and departure of buses and trains can be represented within the model in real-time. ViLo is an interactive urban data visualisation platform developed by The Bartlett Centre for Advanced Spatial Analysis (CASA) at UCL in collaboration with the Future Cities Catapult (FCC). The platform enables visualisation of both real-time and offline spatio-temporal data sets in a digital, three-dimensional representation of the urban environment. The platform uses both OpenStreetMap data and the MapBox API for the creation of the digital environment. The platform enables us to visualise the precise locations of buildings, trees and various other urban amenities on a high resolution digital terrain model. The buildings, which are generated at runtime from OpenStreetMap data, retain their original identifiers so that they can be queried for semantic descriptions of their properties. ViLo can also visualise custom spatio-temporal data sets provided by the user in various file formats. Custom 3D models can be provided for landmarks and it is possible to switch from the OpenStreetMap generated geometries to a higher detailed CityGML model of the district in LoD2. Dynamic data sets stored in CSV file format can also be visualised alongside real-time feeds. A specific emphasis has been placed on the visualisation of mobility data sets. Using Transport for London’s APIs ViLo has the capability to retrieve and visualise the location of bike sharing docks and the availability of bikes along with the entire bus and tube networks including the locations of bus stops and tube stations along with the position of buses and trains updated in real-time. The ViLo platform also integrates real-time weather information from Wunderground’s API, a three dimensional visualisation of Flickr photos relating to points of interest, and a walking route planner for predefined locations using MapBox API. An innovative aspect of the ViLo project is the possibility of conducting real time urban analysis using the various data sets loaded into the digital environment. At the current stage it is possible to conduct two-dimensional and three-dimensional visibility analysis (intervisibility; area and perimeter of the visible surfaces; maximum, minimum and average distance; compactness, convexity and concavity). While originally conceived as part of an effort to visualise London in 3D, The ViLo platform can be used to visualise any urban area across the globe. The first version of the platform demonstrated here focuses on visualising the Queen Elizabeth Olympic Park in East London, a new district that was purpose built to host the London Summer Olympics and Paralympics in 2012. Credits The Bartlett Centre for Advanced Spatial Analysis (CASA) Backend Development - Gareth Evans Design and Visualisation - Lyzette Zeno Cortes VR, AR and Mixed Reality Interaction - Valerio Signorelli / Kostas Cheliotis / Oliver Dawkins Additional Coding - Jascha Grübel Developed in collaboration with The Future Cities Catapult (FCC)

#Vimeo

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