Jeanne and Rouje take you to New York City !
From JFK to Broome Street, Jeanne and Nina capture the city's energy. A fantastic campaign which is just another reason to add to the list of why Rouje is a great brand, as if we haven't already filled up the page and are having to write in the margin.
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Jeanne Damas by © Olivier Zahm
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Photocall for the cast of Becoming Karl Lagerfeld at the Cannes International Series Festival. Daniel Brühl with actors Alex Lutz and Arnaud Valois; actress Jeanne Damas; and director Jérôme Salle.
📷 Gregoire Lentini for Canneseries (2024) + my edits
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Jeanne and Nina take New York by storm for Rouje Fall/Winter 23
It is no question whether we are here for Rouje FW23 or not. Jeanne Damas and her team prioritise consistency like Parisian patissiers trying to make the world's most perfect macaron. Rouje drops are like a marvellous fashion buffet with the best cuts for dresses, knits and jeans and the cutest and most desirable accessories. This Fall Winter 2023 collection is nothing short of that Maison Ladurée level of consistency. The creative direction of this launch is off the charts with Jeanne Damas and Artist, Rouje muse, her best friend Nina Koltchitskaia, taking the Big Apple by Storm as the two Frenchies capture the atmosphere of New York City from JFK to Broome Street. With Rouje Paris having also opened its Soho Boutique in Broome street, Nina painted an exclusive Fresco in the store which is the background to this collection. Rouje describes this collection as an urban and feminine back to school wardrobe, but the versatility in Rouje collections is undisputable. In this collection, we have an impression of a tasteful mix between patent leathers, tube dresses and the spirit of lingerie. These styles and garments brought in their suitcases and perfect for use as uniform to take taxis in and not to forget the boyfriend shirts and extra-raw denim for a perfect stroll on streets of the Lower East Side.
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