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fashion · 3 years

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Designer Spotlight: Nell Kim, Kate Spade New York

The first Kate Spade New York bag Nell Kim fell in love with was a 3D clutch in the shape of a car—it was unexpected, perfectly crafted, and just made her smile. Now a designer at Kate Spade New York, Kim works with her team to bring unimaginable pieces to life, creating functional, joyful handbags that continue the brand's rich history of novelty designs.

This summer brings us Hoppkins: Italian leather molded in the shape of a frog and printed with a bold gingham print, this little guy is the perfect accent piece for a special event or unexpected pop for the everyday.

Can you describe the design process for the Hoppkins bag?

Novelty is an important brand code at the heart of Kate Spade New York. When we started on concepts for the Summer 2021 collection, we were drawn to a wicker frog handbag from a past season that we all loved. So we decided to reimagine it—this time in both wicker and leather, with an updated shape. We worked with gingham across product categories for Summer. It’s an important print for the season, so we thought it would be fun to do Hoppkins in a colorful gingham print instead of just solid color. Brainstorming and research take the longest when working on novelty bags, but things became easier once we solidified the overall idea. Finally, with the help of my team and cross-functional partners, Hoppkins came to life!

Where did you pull inspiration from when designing this bag?

We took a lot of inspiration from actual images of frogs and all the different frog species but also looked into vintage products that had showcased frog decorations of all kinds. Between those, we were able to form the design.

What were some of the tactical things you wanted to achieve when the team was dreaming up this frog?

It was important that the Hoppkins bag be fun and stylish but also fully functional. We wanted to make it realistic, but not too realistic— there’s a fine line between bold and cartoon-ish. We also focused on making sure it was big enough to carry everyday essentials, like your phone, wallet, lip balm, etc.

What elements of the frog did you have to problem-solve/come up with a solution for? Did those ideas come from anywhere unexpected?

Inspiration can come from anywhere! One day I had a Zoom call with my team and saw the older wicker bag sitting on a shelf in the background of one of my coworkers’ screens. I thought it was just a cool decorative object at first, and then he told me it was a Kate Spade New York bag, and my mind went racing from there. I took some inspiration from the original bag but updated it to have a rounder belly so it could sit upright on its own. The very first sample was an abstract side-view of a frog, which looked nice on paper, but the actual sample didn’t have the dimensions that we wanted. It took some trial and error, but we finally got there!

Once the initial sketches are done, what milestones happen between that sketch and final product?

After completing the initial sketch, we worked with the 3D team to put together a full 3D rendering of what the handbag would look like in real life (I’m absolutely amazed by 21st-century technology!). Then we continued to work through multiple rounds of sketches and physical samples to perfect it.

What do you listen to while designing?

Music is so important to me, and I like listening to the right song at the right moment. When I’m designing Spring and Summer collections, I listen to a lot of uplifting, summery songs such as “Space Song” by Beach House, “Polarised” by Cosmo’s Midnight, “Starry Night” by Peggy Gou, and “Saint Tropez” by Post Malone—just to name a few!

What is your favorite part about being a designer?

I love every single moment of being a designer, especially at Kate Spade New York, but my favorite part is when I see designs that I worked on in our stores. Turning an idea that was just in my head into a physical product is pretty amazing. I also love seeing people wearing our designs on the street or a train. I always have the urge to go up to people and tell them I helped design a piece they are wearing, but I’ve never actually done it. So if you see someone looking at your bag and secretly smiling on an NYC subway, it is probably me!

What advice would you give to young designers starting out in the industry?

Work hard, be humble, and just be nice to people. It’s a small world, and the industry is even smaller. You never know who you’ll bump into or work with in the future.

If you had to use three words to describe the bag, what would they be?

Joyful

Colorful

Smile-inducing

I hope that Hoppkins brings joy to everyone who wears it. The handbag adds an unexpected pop to your wardrobe and immediately puts a smile on your face!

Shop the Hoppkins bag right here.

GIF Credit: Daan Habets

This interview has been condensed for clarity.

#Kate Spade New York #Kate Spade New York Spotlight #Fashion Spotlight #Designer Spotlight #Nell Kim #Designer #Fashion #Handbag

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lacetulle · 4 years

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Hey there! Aspiring fashion designer here! I'm getting more and more into fashion and designing/ planning more and more outfits and I was wondering if you have any tips to get more into haute contour and fashion in general. Your blog has really helped me get a grasp of what I like and I all around love it!

I’m happy this blog could help in figuring out what styles you like! There are a ton of different mediums to get into fashion! I’ve compiled a list of options via videos, websites, and books. So strap in, this is a long post.

Since you already have an idea of who you like, I always suggest reading up on that brand/label/designer and going through their archives. For me, when I realized how much I loved Dior and knew I wanted to learn more, it was overwhelming at times because the label has such a long history. If you really like newer labels, like Zuhair Murad, Elie Saab, Iris van Herpen, etc., it’s a little more manageable to read up on the history and designers just because they were founded in the ‘90s/‘00s.

In terms of websites, I have a few to talk about.

Vogue. This is the easiest avenue to get into fashion. I’m not knocking it, because I use it the most for photos, but as far as websites go, it’s the most dumbed-down. But I mean that in the best way! The features, trend reports, and runway news appeals to even the most casual fashion fan. Vogue focuses mainly on big name/commercialized brands (Dior, Valentino, Gucci, etc.) rather than smaller ones (like Guo Pei and Ralph & Russo, two big couture names these days, get minimal coverage with Vogue). Vogue is a great resource for runway looks...it was my gateway into studying older runway collections. All in all, in terms of websites, Vogue is the tip of the fashion media iceberg. If you want to get into the more meatier parts of fashion, there are better sites.

Harper’s Bazaar. Like Vogue, it’s easy to navigate and leans more towards the more well-known fashion brands. Pre-covid, they always had a weekly street style recap as well. They have great lists but stay away from the business side of fashion. I typically use Harper’s Bazaar for the street style/every day fashion inspiration and news.

Who What Wear. A great site for following trends. They don’t focus so much on brands, but it’s a great resource for seeing what’s trending and options to buy said trends. For example, Who What Wear is the first place I went when I wanted to find a list of brands who were starting to sell masks.

WWD. Supposedly most designers prefer WWD to Vogue coverage. And it shows, since parts of the site require a subscription. WWD is one of the more technical sites and could be overwhelming for someone who doesn’t really understand the industry. They talk about the comings-and-goings of creative directors, financial news, and general fashion trends/news. It also has runway recaps and photos, which is typically what I use it for. If you’re really want to be in the know with breaking fashion news, they do offer email newsletters as well for a more condensed version of the site. Also, a super helpful page I’ve had bookmarked, their fashion dictionary.

Business of Fashion. The name is pretty self-explanatory. BoF is another one of those meatier sites that could be overwhelming at first. It’s also one that has a subscription service. BoF has great profiles of designers, so I’ve used the site as my starting point when learning about someone new. The BoF500 also showcases anyone and everyone who has a hand in shaping the industry.

The Impression. The cheapest of the subscription sites and the one I had until I cancelled a few months ago (not because it sucked, but, you know…corona). I mainly used them for their runway pictures. They were so fast to upload them, with details and backstage footage. The big draw is the fashion week/runway photography, but the talk about street style, short films and ads from brands, as well as fashion trends. At the end of every fashion week (New York, Milan, Paris, etc.) the put together a recap list of biggest trends, top shows, top models, and break down the numbers. I love the site for its minimalism and whenever the industry decides to have fashion weeks again, I’ll renew my subscription.

Magazines: Most people would say Vogue is the holy grail for fashion magazines, but I don’t think it’s that great (at least the US version). Vogue Paris, Italia, and UK are better in my opinion. And just because I don’t think the print version of US Vogue is the holy grail, doesn’t mean I don’t like it. I have a subscription and read it every month. Other options I really like are Harper’s Bazaar (any country’s version), Elle, InStyle, and W.

Videos: Other than the first one listed (which can be found on Netflix or Hulu, depending where you live), everything can be found on youtube. And now i’m constantly getting fashion recommendations on youtube, so it’s an easy rabbit hole to fall into.

First Monday in May. I’ve talked about this documentary before, but it bears repeating. It’s a gorgeous journey of how the Met Gala and Costume Institute Exhibit was put together. It’s about the ‘China: Through the Looking Glass’ exhibit in 2015. They interview big designers about how China has influenced some of their collections, and takes on the debate of whether fashion should even be in a museum. It was the first fashion documentary I ever watched and only made me fall more in love with fashion (and want to see every fashion exhibition).

The September Issue. Vogue’s September issues are always the biggest of the year. This documentary follows the process of designing the famous September issue of Vogue. I believe it was filmed in 2007 or 2008 so it’s dated, and digital media has changed the game, but it’s a good watch to see just how influential and important the September issue is in terms of forecasting fashion trends for the following year.

Savoir Faire: Christian Dior Haute Couture Spring/Summer 2011. A 50 minute video on how one, just one, piece from the couture collection was designed. It’s a great insight on just how much work goes in to creating a couture collection.

7 Days Out with Karl Lagerfeld. Another great showcase of the week leading up to a couture show, this time with Chanel. The documentary follows the 2018 show, which is one of Lagerfeld’s last few couture shows before his death.

Battle At Versailles: The Competition that Shook the Fashion Industry. It’s no secret that Paris is the epicenter of fashion. The couture houses are all based there, so France is typically where you needed to be to be a world renowned designer. In 1973 French and American designers competed against each other and brought American designers into the spotlight. There’s an hour long documentary on youtube and there’s a book that I’ve linked below. I’ve seen the video and I’m currently reading the book, so you have options here.

Christian Dior: Designer of Dreams. A good look at the Musée des Arts Décoratifs exhibit for the 70th anniversary of Dior. This documentary gives a nice, condensed look at each of the artistic directors of Dior and showcases some of the most iconic Dior looks. I knew about it, but didn’t go see it. I only saw pictures, which were beautiful…but to see it all come together on video was a dream. They talk to Celine Dion for a minute at the end, and her words sum up my feelings best about Dior, “I would love to wear one of these dresses one day, maybe in one of my lifetimes, or every night in my dreams.”

Books:

Inside Haute Couture: Behinds the Scenes at the Paris Ateliers. A gorgeous book with tons of photos about the intricacies that go in to a couture collection.

Kate Spade New York: All in Good Taste. I originally bought it for my coffee table collection, but it has some great style tips.

The Battle of Versailles: The Night American Fashion Stumbled into the Spotlight and Made History. Just in case you’d rather read about this legendary fashion show than watch. I’m currently reading it, so I can’t give you my final take on it. But I’m loving it so far.

Dior by Dior: Christian Dior’s autobiography. Who better to tell you about the history of Christian Dior, than Dior himself.

Elsa Schiaparelli: A Biography. I’m a big fan of Schiaparelli and would love for her legacy to be more widely known. She was a very private person, so when this biography dropped I was excited to read more about her. Elsa Schiaparelli was Coco Chanel’s biggest rival and was a household name in her time, but most people know Coco’s name over Elsa’s today. This is a nice dive into Schiaparelli’s life, since most people focus on Chanel’s legacy (and let’s be honest, Chanel is very idolized, which is so unfortunate, given her Nazi ties, but I digress.)

Gods and Kings: The Rise and Fall of Alexander McQueen and John Galliano. I tend to rave about the designs by these two, so it’s a good look into their journey in fashion.

The Beautiful Fall: Fashion, Genuis, and Glorious Excess in 1970s Paris. If you’re interested in Lagerfeld (pre-Chanel days) or Yves Saint Laurent, it’s a great retrospective look at their rivalry.

Champagne Supernovas. If ‘90s fashion is something of interest, this book is a great read on how some big name rebels (McQueen, Marc Jacobs, Kate Moss, etc.) in the industry remade fashion as we know it.

Any of the Met Gala books: Camp: Notes on Fashion, Alexander McQueen: Savage Beauty, Manus x Machina, Heavenly Bodies, etc. My first one was the McQueen book, and at the time I didn’t know it was the official book from the Costume Institute Exhibit. They’re not all hardcover coffee table-esque books, but if you can’t attend an exhibit it’s the next best thing. They’re all great in-depth resources for learning about a certain area of fashion. They can be expensive, so I wouldn’t suggest investing in them unless you’re truly interested in that specific aspect of the industry. This year’s exhibit - whenever it opens - is About Time: Fashion and Duration. The exhibition book is already available and I think it’ll be an incredible exhibit of how current designers pull from older designers and trends.

The Fashion Book. It’s expensive. It’s massive. And it gives you a wealth of information. It’s essentially an encyclopedia for fashion. It’s not just designers; it highlights models, high profile photographers, style icons, and all those who influenced fashion.

I know this was long, but these have been the resources I’ve used over the years. I hope this can help you along your journey and if anyone has other things to add, please do!

#ask me anything

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brotheralyosha · 5 years

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As my family was laying Rodney to rest, the Centers for Disease Control and Prevention reported yet another decline in life expectancy in the United States, the richest country in the world. It was official: opioids, alcohol, and guns are easier to get than healthcare and a steady job. With no hope for the future, Americans were dying en masse by drug overdose, liver failure, and suicide. That spring, the deaths of Kate Spade and Anthony Bourdain brought these morbid facts into the spotlight. Celebritized sympathy facilitated the spread of news about a much wider epidemic: seventy thousand more Americans died in 2017 than 2016; forty-seven thousand of those additional deaths were self-inflicted, 120 souls per day. Over a million and a half others tried, but did not succeed. Those who did mostly used a firearm, like my brother.

The scatter plot of deaths pulling life expectancies lower occurred mostly among young and middle-aged men, and especially among those aged twenty-five to forty-four. Most of the change is driven by increasing mortality among poor, non-college-educated white men, though people of color are no strangers to deaths of despair. Opioid deaths are on the rise in those communities as well. Rodney was thirty-four when he died, in the middle of this bracket. My dad, Bill, was forty-four, right on the cusp, when he committed suicide almost two decades ago in 2001. The uptick in self-inflicted deaths began around 1999 and rose steadily thereafter. My shrinking family is thus a microcosm of a national tragedy. I find myself asking, Why should a family that experienced economic hardship, to be sure, but also so much laughter and love, have to suffer so much? That isn’t a rhetorical question. It is the foundation of my politics. I want to do whatever it takes to make it possible for everyone, around the world, to enjoy a life worth living.

If we are to achieve this goal, we have to start by calling these deaths what they are: deaths of despair, yes, but more precisely capital punishment for those who fall down in a winner-takes-all society. The United States has set up the Matthew principle as the law of the land: “For to every one who has will more be given, and he will have abundance; but from him who has not, even what he has will be taken away.” After getting what little they have taken away, and then taken away again — through debt, addiction, and homelessness — many people find it easier to lie down than to get back up again.

. . .

The United States has seen more and more stories like my own. As inequality rose, so did its victims. Between 1980 and 2014, the income share of the richest 1 percent of American adults doubled, rising from around 10 percent up to 20, while that of the bottom 50 percent was halved, falling from around 20 percent down to 12. Research has shown that societies with high inequality are also societies with high levels of status anxiety — and for good reason: as inequality rises, one’s relative social standing comes to matter much more in determining one’s life chances. Yet as inequality rises, so does the fixity of the status hierarchy. Social mobility declines, so fewer poor parents have rich children, and fewer rich parents have poor children. The wealthy are piling into gated communities and closing the gates behind them.

In this context, people take risks to get ahead against increasingly impossible odds, and mostly they lose. That’s how risk works. And so, here, in the richest country in the world, we have rates of mental illness, drug use, violence, and homicide that are among the highest in the world. We have a massive prison population, facing much harsher sentences than prisoners in other countries. We respond to this drastic situation by giving up our lives. For fuck’s sake, life expectancy is declining in America. On a dying planet we are dying sooner. It’s like being in an otherwise quiet room with the loud ticking of a nearby clock. Can’t you hear it?

. . .

A feature of the rise of social inequality in America has been the evaporation of public life, the decline in social experiences not organized around pay or profit. Networks of organizations, from trade unions to church groups to volunteer organizations to parent–teacher associations, have disappeared. Without these places, we all too often retreat into our respective corners, either to make plays at getting ahead, or to nurse our wounds when such risk-taking fails to yield results. People are tired of it all but find that they have no one to turn to: they are too suspicious of each other, too cynical about the motives lurking behind every attempt at fellow feeling and human connection. To get to the future we need, we are going to have to generate new collective lives out of the wreckage of neoliberal atomization. The easy part here is knowing why we need to fight; the hard part will be figuring out a way to come together.

. . .

It is not inevitable that we will weather this storm. We have to find each other inside the storm and fight our way out of it, somehow. An early participant in New York’s ACT UP chapter, Gregg Bordowitz, once said, “An army of the sick cannot be defeated.” In order to defeat the sicknesses that have been imposed on us, we, the sick, will have to be the ones who fight. We must go to war against our own decline. No one else will do it for us. We have to carve out the spaces of a fuller human flourishing, which the cold-hearted society of the cash nexus will never provide. Trust me when I say that the other option is much worse.

#read the whole thing #long post #commune magazine #chloe watlington #cw addiction #cw drugs #cw suicide #cw alcohol

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siempre-bucky · 6 years

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Cake Tasting|Sebastian Stan x Reader

Summary: The Reader is a baker who has the not so honor of hosting Sebastian and his new fiance as they go around New York tasting cakes for their upcoming wedding. Of course, the reader falls madly in love with the actor!

Word Count: 3.5k

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Another day another cake, Y/N Y/L/N sighs as she looks up at the bakery she owns with her best friend Erika. It was a really pretty shop nuzzled into Manhatten, filled with soft blues and classy white embellishments. She turned the golden doorknob and flipped the black sign on the glass doors to ‘open.’ “Honey, I’m home!” she calls out, pushing the petal-shaped cake holder in line with the others on the white counter.

Erika hurries out of the kitchen with flour on her cheek, standing out against her beautiful dark skin “Y/N, thank god you’re here!” she screeches in happiness as she runs to her friend.

Y/N raises an eyebrow and folds her arms against her chest “What’s going on?” She questions with suspicion in her voice. Erika rolls her eyes and grabs the sleeve of her thick knitted baby pink jacket.

“The new shipment of chocolate came!”

Y/N’s Y/E/C eyes lit up “The one from France?”

“Yes!” Y/N ditched her purse on the counter and ran into the back to see the light brown crate with an Eiffel Tower logo stamped on the front. “It’s beautiful,” she awed. The girls marveled over the new chocolate until they heard multiple chimes of the front doorbell.

“I’ll go get the customers settled, you get to baking!” Erika puts on her white apron and walks into the front of the store with a grin on her face. It was a normal Thursday for the bakery; busy. Ever since popular food bloggers took notice of their desserts, Y/N and Erika were getting the praise they worked so hard for and it was well deserved.

Y/N tied her Y/H/C hair up in a ponytail and pulled out a fresh batch of banana cupcakes out of the oven. When the phone started to ring Y/N started to put down the icing bag to answer it, until Erika beat you to it “Hello,” she greeted cheerfully, leaning against the wall.

after a few hums, she told them thank you and hung up the phone. Y/N was lost in thought, her tongue poking out, focused on getting the perfect swirl of the frosting on the cupcakes. That had focus was interrupted by Erika letting out an excited scream, making her jump.

“Erkia! What the hell?” Y/N yells, startled from the scream.

“You will never guess who called?”

“Please don’t tell me it’s Trump, I’ll say no...again.”

“Ew gross no. It was Rachel Davenport!”

Y/N leans against the metal table and cocks her head to the side “Who?”

“The assistant to Mikayla Winter!”

“Again, who?”

“She dated a certain actor you're in love with,” she teases.

“Sebastian Stan? I thought they broke up years ago.” Y/N lays down the frosting and picks up the metal tray, carrying it carefully out into the front. Erika groaned helplessly and followed her, helping her put the cupcakes into one of the cases.

“Well, apparently they’re back together and engaged.” Y/N couldn’t deny that her fangirl heart was broken a little bit. Sebastian was the hottest and nicest guy to the planet and he had to go and date the worst girl on the planet. She wore fur! What a monster wears fur?

“What does that have to do with us?” she asks with annoyance in her tone.

“Rachel will be here in an hour with Sebastian and Mikayla to tase our cakes!” Erika starts to bounce while Y/N chokes on the breath and leans forward, almost dropping the remaining cupcakes. Crush aside this is big business, she couldn’t let her best friend down.

“I-I’ll go get samples ready,” Y/N says in a daze, pulling out some of their popular cakes to cut. Jealousy panged at her heart, it was devastating to everyone when their celebrity crush dates and marries someone else, but the game changes when you actually get to meet them.

An hour later on the dot an older woman with shoulder-length sleek grey hair and in tow with a photographer waltzes into the bakery “Welcome,” Y/N and Erika say in union coming around to greet them. Rachel eyes the girls in up and down, her glossy lips pressed in a straight line.

“Do you ladies have anything else to wear?” she asks, distaste in her tone, her pen tapping on her designer clipboard. Y/N’s face twists to an expression of equal disgust and confusion.

“Uh, no,” Erika drags out the o and Rachel’s expression gets less vibrant. She gruffs and writes something down harshly on the paper.

“Fine, that will do. Sebastian and Mikayla are walking in,” Rachel turns around gives a hand gesture motioning them to come in. It was like high school when the popular kids would walk in and everything was in slow motion with a spotlight hitting them. That was this moment! Mikaya had a dumb smirk on her cherry red lips as she snaked her arm around Sebastian’s. Her Louboutin heels clicking against the tile as she looked at the bakers with mocking glares.

Sebastian, on the other hand, was different, the scruffy brown haired Romanian had a genuine smile on his face as he looked around the bakery admiring the treats inside their glass confines. When his blue eyes met Y/N’s the world stopped, he was immediately drawn to the girl in the ripped blue jeans, a white shirt, and that oversized sweater. She nervously shuffled in her white vans while he looked at her.

She blushed and tried to avoid his looks, turning her attention to the photographer taking pictures of the couple “We sold the story to People for 2 million,” she laughed to the bakers. Erika hummed in fake pride for the pair.

“Sebastian, Mikayla,” The woman greeted in a sing-song voice “This is Erika Walker and Y/N Y/L/N. The owners.”

Sebastian immediately shook their hands and said hello, his hand lingering on Y/N soft grip “It’s nice to meet you,” he says, making her knees go weak.

“It’s nice to meet you, Sebastian,” Y/N greets with a toothy grin. Mikayla lowly growls, clutching the mans arm tighter making him pull his hand away swiftly.

“If you guys want to have a seat we’ll bring out some of our options,” Erika nervously laughs and ushers the couple to have a seat, nudging her friend to go get the cake.

The girls stood back as they tried the cakes, Rachel telling them that Mikayla doesn’t like people watching her eat. “I hate her,” Erika whispers from the corner.

“What does he see in her?” Y/N whispers back.

“Y/N?” Sebastian asks, looking in her direction. Erika pushes her and the poor girl nearly stumbles over to the table.

“What’s up?”

“What kind of cake is this?” He asks pointing down to a small square of a dark cake with bright red frosting with his fork.

“It’s a dark chocolate with raspberry infused frosting, it’s one of my favorites,” she says, tucking a piece of hair behind her ear.

“Do you have anything low fat, gluten free and without processed sugar?” Mikayla suddenly asks, interrupting their conversation.

‘Water,’ Y/N thinks sharply but instead says “Not really.”

“Shame,” she sighs sadly and pokes at the remaining slices.

“Well that’s not all we have, we have about 10 more cake flavors and some of those we haven’t released yet.”

“I don’t kn-”

“I would love to taste the rest and I know Mikayla agrees,” Sebastian cuts off his grumpy fiancé forcefully, send a smile up to the pretty baker. Rachel and Mikayla look at them with their jaws dropped. “Honey,” he turns to Mikayla “We agreed to see almost every bakery on that blog you liked,” he cooed kissing her cheek sweetly, making her face soften.

As the couple left, Sebastian grabbed a small paper that looked like a napkin and tucked in his jeans pocket, placing his arm on the small of her slim back. Rachel gave the girls one last pity wave after setting up another appointment in 2 days.

Y/N slumped against the wall “That was hell!” Erika groans tiredly, resting her poofy hair on Y/N’s shoulder. The baker nuzzles in her hair and lets out a tired laugh.

“Literally the worst,” she laughs.

“But can we just talk about Sebastian for a minute? Did you see the way he looked at you?”

“No, he didn’t notice me,” Y/N denies everything and started to clean up, trying to avoid it, but her mind wanders back to those icy blue eyes she could get lost in forever. She cleans up the leftover cake samples and dumps them into the garbage.

“He doesn’t love her,” Erika tells her after they close up. Y/N sits on the counter with a mixing bowl in her lap, devouring leftover frosting with a pink spoon.

“What makes you say that?”

“A guy as nice as Sebastian Stan can’t be in love with that bitch. Gah! I hate girls!” she shouts, gripping at the strap of her Kate Spade bag.

Y/N laughs and takes another bite “Hey,” she laughs, mocking offense.

“Not you, I love you bb.”

Y/N rolls her eyes and a small chime sounds off from in her pocket. Quickly taking it out she looks down the unknown numbers displayed on the screen “I don’t know this person,” she whispers to herself.

“Who is it?” Erika narrows her brown eyes and walks over to Y/N and looks at the phone “Read the text,” she pleads.

“Mikayla won’t admit it, but that’s the best cake I’ve ever had. Thank you,” Y/N reads, her heart rate increasing with each word she a loud. Erika snatches the phone out of her had and rereads it over and over.

“Holy shit! He likes our shit! And he’s texting you. Oh my God Y/N!” she races through her words, pacing across the floor.

“H-how did he get my number?”

“Our business card, I saw him take it as he left!” She squeals, handing her back the phone. Y/N looks down at the screen and types back before shoving it back into her pocket.

“It was a long day,” Y/N yawns, jumping down from off the counter “I want to go home.”

The next day went smoothly, except for the batch of the popular chocolate chip cookies Y/N accidentally burned and caused a back up in orders. Why did this happen? Sebastian happened when he texted her, asking if she would make some of that chocolate cake he liked. He had a fiancé why wouldn’t he leave her alone? Maybe she was overthinking it, he was just being nice to someone what was doing a service for his future wedding. Wedding…Sebastian Stan was getting married…to an awful and undeserving woman. ‘Why do I care?’ was the thought that plagued her mind.

It was almost time for the appointment the following day, Rachel raised a fit that the girls should close early. When they did they came early “What the hell are they doing here so early?” Erika complained and stood up, pushing down her yellow skater dress. Y/N didn’t give 2 shits, she wore jean shorts, a pale pink shirt that was tied in a knot in the front and her favorite white vans, who was she trying to impress?

“They’re here?” Y/N shouts from the back, preparing the last cake samples.

“Just focus on the cakes I’ll entertain the witch.” Y/N laughs at Erika’s response and goes back to decorating the small squares of cake. She fulfilled Sebastian's request and placed a larger slice of the chocolate cake he liked on the tray.

“Erika,” Mikayla’s voice churned the owner's stomach as she approached.

“Hi,” the girl greeted as politely as she could.

“Where’s the cake?”

“It’s almost ready, we’re just waiting for one to come out of the oven.”

Mikayla rolls her eyes and pulls out her cell phone “Will you be a dear and show me the best selfie spots, I haven’t updated my Insta.”

“Can I check out the kitchen?” Sebastian asks suddenly, disappointed he hadn’t seen Y/N yet.

“Oh, yeah totally,” Erika says before being dragged away with the actress.

The man steps behind the counter and follows the walkway into the room, he’s surprised at how big the back is. His nose is instantly greeted with the sweet smells of the dessert, his eyes glance over to the oven where he finds the baker. Her eyes watching he oven sternly, making him chuckle.

Apparently, it was loud, her head snapped in his direction, her lips in a small ‘o’ shape “Sebastian?” she questions.

“Hey,” he smiles and walks over to her “I hope I’m not interrupting.”

“No not at all I’m just waiting on a new cake,” she says, pointing to the oven.

“What kind?” he asks as he gets closer to her, looking into the oven. She inhales and is swept up in the smell of his cologne, it was perfect for him and she wished that she would never forget what he smells like.

“Chocolate,” she eyes light up as she looks up at him, “I ordered this special chocolate from France and I’m obsessed.” She nearly skips over to one of the electric mixers, pulling out a couple of spoons. She spins around and holds out one of the spoons “Want to try the frosting?”

He smiles and walks over to her, taking the spoon from her also purposely brushing against the soft skin of her hand, making them both blush. The Romanian sticks the spoon in the frosting before placing it in his mouth. Her blush deepens at the sight of his tongue, imagine what it would be like to have it tracing her skin.

“Delicious,” he moans.

She grins and tastes it for herself “I’m a genius,” she jokes.

“So what got you into baking?” he asks her, taking another spoonful as he leans against the counter.

“I used to bake with my parents when I was a kid. My mom’s a nurse so we would bake cookies for the kids at the hospital. Me and Erika still do it all the time,” Y/N explains.

“How did you meet?”

“Our first year of culinary school, we were roommates when we studied in Paris. We were inseparable so when we graduated we took everything we had and put it into the bakery.” He marvels at the smile on her face while she talks about Erika and baking, it was the most beautiful smile he’d ever seen on a woman. “So…how did you and Mikayla get together?”

His bearded smile fades a little, he’d forgotten about her “We were doing a movie together and she asked me out. She was nice,” this made Y/N chuckle a little “I promise she was! We dated for a year before our careers took us into different directions.” He dips the spoon in again, taking his time eating the frosting off of it.

“And now you're engaged?” Her voice tilts as she asks him.

“Yeah, she’s a bit of a diva I know.”

“A bit?”

“A lot, that was another reason why we broke up. A year ago she swore she changed her act, I took the plunge and proposed,” Sebastian sighed sadly, looking down at the concrete floor.

Y/N stayed in the comfortable silence, she placed her spoon on the counter and crossed her arms over her chest “Did you feel like you had to settle?” Her eyes went wide “I’m sorry you don’t have to answer that!”

“No, no,” he places his hand on her arm to settle her nerves “I did, I’m 36 and not getting any younger.”

Before Y/N could reply Erika walks in angry and looks at the two, her expression changing drastically “Hey, cake ready?” she asks trying to hide her frustration.

Y/N looks up and nods, pointing towards the tray of cakes “Over there,” she said, going over to help.

“What was that about?” Erika whispers so low there was no way Sebastian could hear.

“He doesn’t love her,” she whispers back. When the girls turn around the man is gone out of the kitchen. Y/N hands the tray to Erika and goes to take the new cake out of the oven, she couldn’t help but feel sad for him. Someone like Sebastian Stan shouldn’t have to settle, especially for someone like that.

She doesn’t go out to watch the tasting, she didn’t want to see him suffer. She instead makes a new cake, taking her time so they would be gone by the time she was done. While she decorates she can hear them preparing to leave, telling everyone how good the cake is even if Mikayla finds a flaw in every one of them.

Something insides her makes her halt, her senses revisiting the smell of his cologne. Her mind flashes back to earlier and how they were both open with each other… even if she doesn’t get to date Sebastian, he needs to know he shouldn’t have to settle.

Taking one of the clear boxes she takes a thick slice of the chocolate cake, carefully placing it inside. Rushing to the wall she grabs one of the pens and a business card scribbling something on the back and taping it onto the box face down. Hearing the bell of the front door she runs into the front and yells “Wait!”

The small group stops and looks back at her, Sebastian smiles a little watching Y/N compose herself. “This just came out of the oven and I’d like for you guys to take it with you,” Y/N says as she walks over and hands it to Sebastian. He looks down at the rich brown that was blocked by a card. A tiny heart made from pen on the transparent tape stand out.

“What is it?” Mikayla asks unimpressed.

“Chocolate cake and chocolate frosting made from a chocolate that was imported from France with fresh strawberries inside.”

Mikayla actually smiles and looks down at it “I like France,” she giggles. It was actually a nice giggle that sounded genuine, maybe that’s why Sebastian fell for her. It made her blood boil.

After they left Y/N let out a sigh of relief, locking the front door as they leave. Erika hummed knowingly and started to let down the curtains “What did you do, Y/N?” She taunted jokingly.

“I just gave him some cake, maybe they’ll choose us to bake the cake,” her voice was timid as she helped with the curtains.

“Uh huh, sure.”

It was a week after the Hollywood power couple was last at the shop and not a word if they chose the bakery to bake the wedding cake. Y/N decided to spend a few hours after closing to try out a few new recipes the girls were coming up with. In reality, it was so she could get away from the whole Sebastian ordeal. Erika was refreshing the entertainment news sites just for updates on the wedding details, making it impossible for her to get over it.

She put on her headphones and picked up a heavy bag of flour, humming along as she put it on the counter. Taking her knife, she tore into it and started to measure it. She didn’t see a tall shadow standing in the doorway. It walked over and turned off the mixer. Y/N gasped and looked up to see Sebastian and his smiling face looking down at her.

Quickly taking out her headphones, her face turned puzzled “What are you doing here?” she asks.

“You didn’t lock the door…and Erika said I would find you back here,” he chuckled, putting his hand in his back pocket.

“Oh…but why are you here, Sebastian?” Y/N looks up at him with sad eyes, but on the inside, she was smiling because of the daisy shirt she wore over a plain one.

He pulls out a card and shows her the back of it ‘Don’t settle’ it read in messy writing “You wrote this,” he told her.

“I didn’t think you would see it,” She breathed, her voice low.

“You were right, and I fell for someone that I didn’t expect to.” Y/N’s face dropped even more at the confession. Sebastian placed his hands on her hips and brought her in closer, she could smell the familiar scent of him. Her eyes flickered up to meet his loving gaze, unsure about what to do or what to say.

“What about Mikayla?” She settled on asking.

“We don’t have to worry about her,” he says before capturing her lip with his own. Her eyes closed gently as she put her hands on the sides of his face, feeling the prickly facial hair. He deepened the kiss, pressing their bodies together. He opened his eyes and picked her up to pace her on the counter next to the mixer.

She pulled away and looked at him “I-I don’t know what to say...again.”

“Say you’ll let me take you out on a date, but dessert has to be from here.”

She laughed and hugged him tightly “Yes,” she laughs “Yes.” He hugs her back and places a soft kiss on her forehead before placing a swipe of chocolate frosting on her nose making her gasp softly.

#sebastian stan #sebastian stan imagine #sebastian stan x reader #sebastian stan x you #sebastian stan fluff #sebastian stan fanfic #sebastian stan fanfiction #bucky #bucky imagine #bucky barnes #bucky barnes imagine #sebastian stan headcannon #sebastian stan headcanon #sebastian stan blurb

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thesinnerdaily · 6 years

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YAY! Jessica Biel is nominated as Best Actress in Limited Serie/TV Movie for The Sinner at the EMMY AWARDS!!

JESSICA BIEL REACTIONS AFTER THE NOMINATION

“On top of the world” this morning with her first Emmy nomination for USA mystery series The Sinner—in which she plays a psychologically complex killer with unclear motivations—Jessica Biel spoke with Deadline about the profound challenge that came with the character of Cora Tannetti. “What we had to really create was this multilayered, multifaceted, psychologically complex person who the audience couldn’t trust, and who she even herself couldn’t trust, which is such a mind explosion as you’re trying to guide this performance and create the thread of this show,” the actress said. Starring in only one season of the series while remaining intimately involved as an executive producer—alongside creative partner Michelle Purple—was a “real appetizing idea” for the actress, given the daunting time commitment involved in signing on to most television series. “Knowing that there’s eight hours or less of unraveling this human and this story is very, very appealing,” Biel said. “The limited series world is a really special place to work.” Deadline

Jessica Biel discusses earning her first Emmy nomination for 'The Sinner' In the wake of the tragic deaths of Anthony Bourdain and Kate Spade earlier this year, an even brighter media spotlight has shone on mental health issues, particularly depression and suicide — which gives even more resonance to Jessica Biel’s mother with ambiguous, violent tendencies, in USA Network’s “The Sinner.” On Thursday, Biel was nominated for an Emmy for lead actress in a limited series for her role as Cora — a complex character who is not only entertaining to play, she says, but has given her a vehicle to address some pretty weighty and topical issues. Where are we catching you this morning and how did you find out you were nominated? I live in L.A. and New York — but currently I’m in Amsterdam. It’s early evening here – my husband [Justin Timberlake] is on tour. So it was like 5 p.m. for me when I found out — I’d just gotten off a plane from London, I was sitting in the car with my kid. Does “The Sinner,” and your character Cora in particular, feel especially timely now, in how it addresses issues of mental health? More so than last year, even? I absolutely think it does. It felt topical to me at the time [we shot it]. And with everything that we’re battling culturally right now, everything in the news about mental health issues, it reminds me – and our whole creative team -- that this was really an incredibly perfect moment to step forward and talk about these challenging things that many of us are experiencing and which is taboo to talk about. Or we feel it is taboo. That’s why certain people don’t get help. So it feels important to shine a light on it and wrap our arms around it as a culture. Is there a place to address issues regarding the #MeToo movement in your work, given you play such a strong female character, or do you prefer TV as escapism? My gut feeling is that this movement, the #MeToo movement, is so much bigger than us and our industry. It kind of crosses a lot of borders and is seeping in everywhere – which is a good thing. And we can’t help, as human beings and women, taking things that happened in our lives and finding connections through traumas we’ve experienced, and that our families and friends have experienced. And feel naturally inclined to put that into our work. As artists and creatives, those experiences, to work through that psychologically, is part of what we do. How will the rest of your day unfold? It’s 6:40 p.m. here right now. Justin’s flown off somewhere else for a show tomorrow, not in Amsterdam, so I’m gonna toast with my kid. LA Times

Jessica Biel Jokes She'll Celebrate Her First Emmy Nomination with a 'Hot Date' — Son Silas! Pop the champagne — and the orange juice! Jessica Biel‘s star role in USA Network’s The Sinner just landed her her first-ever Emmy nomination for outstanding lead actress in a limited series or movie. So how’s she celebrating? “I’m going to go on a hot date with my son,” the actress tells PEOPLE. “We are going to cheers his orange juice in his sippy cup and my champagne in my champagne glass. And then I’m going to bed early! I’m like, Netflix and chilling. That’s my celebration.” Biel, 36, shares 3-year-old Silas Randall with husband Justin Timberlake, 37. When she found out about her nomination, she had just gotten off a plane with her son, who “was about to have a meltdown because his iPad was losing all battery.” “And then I got the phone call and I was like, ‘Nothing can go wrong. If the iPad dies and you freak out, it’s okay. It’s all fine!’ ” she says with a laugh. Biel says she called Timberlake “right away,” and his reaction to the exciting news was “so sweet.” “Justin loves the show,” she says. “You know, it’s an intense show. I think he was very moved by the story and by the importance of telling a story about trauma like this. He was always one of my biggest supporters early on trying to get this thing made. So he’s been there from the beginning, obviously.” “He said he’s really proud [of my nomination],” she adds. “He said he was confident that it was going to happen all along. So Silas and I are going to cheers tonight … he’s cheersing in place of Daddy tonight, which is super sweet.” People.com

Jessica is the only nominee for the show, the show itself didn’t get nomination. Do you think she can win?

#jessica biel #the sinner #the sinner usa #emmy awards #emmy awards nomination #nomination #awards #fyc #reactions #silas timberlake #justin timberlake

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ndcicic · 3 years

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present with

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While we cannot officially speak for every worker who shares our occupation, we can use this opportunity to reveal what it's like to walk a day in our shoes for the 110,000 of us in America whose job it is to be a port truck driver. It may be tempting for media to ask questions about whether we support a shutdown, but there are no easy answers. Robert Gordon Sproul was president of the University of California from 1930 to 1958. As president, he acted swiftly when faced with administrative issues at UCLA and kept the university afloat. After Ernest Carroll Moore's retirement szemüveg csúszásgátló as administrator in 1936, Sproul served as UCLA provost for two years while searching for Moore's successor. Well, there's a white trim. Nothing like what, say, Donal Lenihan, might have worn. Maybe it's my age, that I fondly remember the '90s and early 2000s when the collar was de rigueur.. "She just glowed," said Phillip Bloch, the celebrity stylist, of Obama. "It was a major moment, and she wore the simplest dress on the planet, yet it was like there was a spotlight on her." Bloch says that yellow "is a stylist's red carpet secret. I learned that trick early on. neve e sale amazon Dining in London's Lisle Street I tried in vain to procure the honey roasted sausages I'd heard so much about. "You won't like them," said the waiter. I riposted: "Let me be the judge of that". The house opens 9am 5pm daily and until 3.30pm Sunday, admission Rs200 (4). You can also stay in the former servants' cottages on the estate (costing Rs3,450/69 per double with breakfast), in which case you have free access. If you don't stay the night, linger for lunch, which is served on the veranda. Soc. Du, P. Leckie, Grafting multifunctional TiO2 nanotube membrane for separation and photodegradation of pollutants in water. This foundation seeks to raise the area of ocean under protection from 1 % to 10 % by 2020. They began by creating the largest fully protected area in the world in the Chagos Archipelago, an area rich in marine biodiversity, just south of the Maldives. Watermen will help Blue Marine Foundation to continue this important work in the Indian Ocean, helping to secure marine protected areas in the Maldives. This is the area that most developers are just completely and utterly lacking in. I'm a developer myself, and i can't even stand talking to these fuckers. Also, the need to pontificate runs strong in the development community. I guess the Australian media is self moderated, and although ACMA have made a point to and shame Sandilands I feel reebok reverse jam low it more up to the radio network to do something about it. It not acceptable for him to make these comments, any more than it acceptable for deicmen gyerek csizma any one else ie. When Catherine Deveny was sacked from jeans moda 2015 donna amazon The Age after her Twitter jokes. A proven way that declares are taking on their difficulties is simply by establishing Property Trust Resources. Many property owners claim it is a waste of their time and revenue to interview those who don't use a serious want to own or perhaps rent a property from these. In several cases the primary reason people acquire an RV is indeed their animals can travel using them. 21. In the South Duck zone, goose season will run from Saturday, Sept. 21 through Sunday, Sept. It is designed to pick up new side effects or unexpected problems with medicines, vaccines and healthcare products after they reach the market. If necessary these can then be followed up. For instance, if new serious side effects were reported with a medicine it could be taken off the market while the risk is investigated. Today, Lauren has chosen to come to the office he could comfortably have retired from a decade ago dressed in a melange of hiker, biker and cowboy: below a pale purple down jacket he is sporting some fringed grey leather cowboy trousers and a pair of battered biker boots with a touch of tassel to them. This is not a uniform, though; he has happily appeared in public wearing head to toe Lauren tailored tweed, matinee idol tuxedo jackets (teamed with jeans) and even a sarong. "I live different lives," he says, "but my product and myself, it's the same thing Anti fashion fashion, whatever you want to call it, but something that's meant to be timeless.

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gloutique-com · 6 years

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💄👠👗 kate spade new york Steal The Spotlight Set, Size 7 #kate #spade #new #york #Steal #The #Spotlight #Set, #Size #7 #Reviews 🔗 Product Link ➡ https://gloutique.com/?p=56097

#gloutique #fashion #beauty #makeup #dresses

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combziescloset · 3 months

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Check out this listing I just added to my Poshmark closet: Kate Spade Steal the Spotlight Confetti Long Lightweight Fringe Scarf Polka Dot.

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fashion · 2 years

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I posted 111 times in 2021

3 posts created (3%)

108 posts reblogged (97%)

For every post I created, I reblogged 36.0 posts.

I added 164 tags in 2021

#fashion - 97 posts

#music - 13 posts

#vogue - 10 posts

#beauty - 8 posts

#runway - 8 posts

#gotosleeptumblr - 6 posts

#nyfw - 6 posts

#couture - 6 posts

#sag 2021 - 5 posts

#sag awards - 5 posts

Longest Tag: 33 characters

#virgil abloh: “figures of speech”

My Top Posts in 2021

Designer Spotlight: House of Aama

House of Aama is the spiritual expression of mother and daughter design duo, Rebecca Henry and Akua Shabaka, in material form. The brand explores the folkways of the Black experience by designing timeless garments with nostalgic references informed by historical research, archival analysis, and storytelling. Check out what they had to say.

When did you realize you wanted to do something creative together?

We started the company due to our collective interest in the cultural retention of storytelling, transference of storytelling narratives in the family context and the reclamation of these narratives within the Black community. We are particularly interested in how these narratives are expressed communally, spiritually and in the present time.

The seeds of House of Aama began way back, when I was in high school at 15 with an Etsy shop selling upcycled vintage garments. At the time, my mother was cutting and sending all of our orders; that was the start of our partnership. My mother is a craftswoman. House of Aama was very different at the time but the mission remains the same - the expression of history, exploration of stories and identity.

What inspired you to create your SS22 Campaign - Salt Water?

The collection “Salt Water” is inspired by the seafaring legacy and Black resort communities that flourished in the US in the early 1900’s. House of Aama’s SS’22 collection highlights Camp Aama, a fictionalized Black resort community, Black sailors and the water spirits of Yemaya, Olokun and Agwe that have served as spiritual anchors of African traditions in the diaspora. “Salt Water” as a term is an ode to the Africans who crossed the Atlantic Ocean and survived the middle passage to the Americas.

Within this new collection, House of Aama enriched its storytelling mission by making a foray into developing original textiles, illustrations and prints with a US based dye and print manufacturer in Southern California. This collection includes a beautiful assortment of colors, prints, textiles, embroidery, patches and hand embellishments that bring the consumer into the world of House of Aama.

See the full post

195 notes • Posted 2021-11-24 21:30:28 GMT

Designer Spotlight: Nell Kim, Kate Spade New York

Can you describe the design process for the Hoppkins bag?

Where did you pull inspiration from when designing this bag?

What were some of the tactical things you wanted to achieve when the team was dreaming up this frog?

What elements of the frog did you have to problem-solve/come up with a solution for? Did those ideas come from anywhere unexpected?

See the full post

1382 notes • Posted 2021-05-18 21:30:41 GMT

Fashion Spotlight: Steven Stokey-Daley

Having already worked in the menswear design teams of both Alexander McQueen and Tom Ford, Steven Stokey-Daley had a range of experience that well prepared him for crafting a collection and brand identity of his own. We caught up with him recently to discuss his work, his collaboraiton with Harry Styles, and more so check it out.

If you could describe yourself in three words, what would they be?

Logical, tenacious, chaotic.

When did you know you wanted to start designing?

There wasn’t one singular moment. I genuinely believe I landed here by chance. I decided on a whim to apply for the fashion program at the University of Westminster. Fashion, as a practise, nicely merges my interests in art, theatre and craft. I suppose I have always been obsessed with the practise of planning and executing my own ideas from start to finish, as a production or project - I love the feeling of pushing myself and taking on more than I can handle and, for me, design is the perfect outlet for that.

What sparks your creativity and where do you find inspiration?

I think I have an overactive mind. The inability to focus on one thing at a time means that almost everything and anything inspires me? My work tends to reflect my infatuation with public school culture and I enjoy subverting this traditional, decadent British traditionalism and putting my own twist on it. I usually view this elitism, that I’ve only ever seen from afar and in films and theatre, through a homosocial lens. Music gives me a lot of inspiration too, I always have music playing in my studio while i’m working. I find it difficult to work without it.

See the full post

3482 notes • Posted 2021-01-29 21:10:18 GMT

Get your Tumblr 2021 Year in Review →

#my 2021 tumblr year in review #your tumblr year in review

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michaelandy101-blog · 4 years

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9 LinkedIn Ad Case Studies That Marketers Can Learn From

New Post has been published on https://tiptopreview.com/9-linkedin-ad-case-studies-that-marketers-can-learn-from/

9 LinkedIn Ad Case Studies That Marketers Can Learn From

When you think about social media marketing, what’s the first platform that comes to mind? For many marketers, it’s probably Facebook or Instagram. But if I were to pick one, I’d go with LinkedIn.

Why? Well, first, LinkedIn is an amazing platform to use for brand awareness. Their Business Solutions offer a variety of ad types, like photo or video. Ads are visible to the platform’s 630 million users, and the unique optimization tools, like audience targeting, ensure Ads reach qualified leads.

Second, LinkedIn’s Business Solutions are expansive. There’s a lot of opportunity for ad customization and budgeting — which is helpful if you’re not quite sure which ad is right for your strategy.

That’s where my third reason for loving LinkedIn comes in: case studies.

Case studies often explain the thinking, process, and analysis behind how a team or business uses a product or solution. Marketing case studies usually focus on specific verticals, industries, or solutions.

Want to learn more about LinkedIn Ads? Their case studies are a good place to start. Let’s walk through a few.

LinkedIn Ads Case Studies

These case studies will dive into every ad type LinkedIn has to offer and what those corresponding campaigns look like. LinkedIn offers four ad types: Dynamic, Sponsored, Text, and Message.

Dynamic Ads change based on the interests of LinkedIn members. They come in four formats and offer the most opportunity for personalization. Use this ad type, if you want to create highly stylized Ads for your campaign.

While Dynamic Ads can be shown in a variety of places on LinkedIn, Sponsored Ads are shown only in the main feed. They’re similar to other channels in which ads blend into a user’s main screen.

Text and Message Ads live on users’ main screens too — just in less obvious places. A Text Ad shows up in a member’s right column, where other promoted content lives, while Message Ads are sent directly to inboxes.

Let’s look at a few companies that are at all levels of LinkedIn advertising expertise as well as companies with a variety of budgets.

Are you ready to see them in action?

LinkedIn Dynamic Ads Case Studies

Dynamic Ads use data about LinkedIn member interests to show them personalized Ads. The content of the ad, like copy or photos, changes based on that data. LinkedIn members can configure what’s collected by LinkedIn to personalize the Dynamic Ad experience from the main feed.

LinkedIn’s Dynamic Ads come in four formats:

It’s likely that you’ve come across one of these ads on LinkedIn before. With so many versions, it’s almost impossible not to see a job ad to your right, or a spotlight ad in the middle of the homepage.

If you’ve always wondered if those ads were successful, here are a few examples.

1. NerdWallet’s Follower Ads

Finding top technology talent isn’t an easy task — with so many qualified applicants, and even more competition, Companies like NerdWallet, which gives customers personalized financial advice, need help finding prospects.

In 2019, NerdWallet used LinkedIn Pages as a recruiting tool. LinkedIn’s emphasis on professional content makes Pages the perfect place for them to promote its company culture.

Follower Ads about the company’s self-proclaimed “nerdy” company culture would bring interested LinkedIn members to their Careers Page, where jobs are posted.

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“We’re building recognition of our company and talent brand among industry peers. Through LinkedIn, we’ve even been able to reach VP-level members. That’s not easy to do anywhere else,” says Vivian Chen of NerdWallet’s Brand Marketing team.

Results: NerdWallet’s most popular posts usually center around company culture. One of NerdWallet’s communication managers notes that employee-centric posts provide a genuine depiction of working there. Visible representatives can recruit those who can see themselves joining a team like NerdWallet’s.

Takeaways: LinkedIn allows marketers to use the platform differently from other social media channels. If none of your other social pages allow for work-related content. Consider using Company Pages to spotlight company culture, and Promote them using Follower Ads just like NerdWallet did. These Dynamic Ads will change based on audience interest, so your transparent, company-related content will reach potential talent and followers.

2. ESCP Europe’s Spotlight Ads

The World’s First Business School, ESCP Europe, wanted to generate applicants for their Masters Degree in European Business in addition to building a global leads pipeline. They used Spotlight Ads, like the one below, to engage prospective students:

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Spotlight Ads offer valuable content with which to target audiences. This ad, giving scholarship information, is perfect for gaining leads from a landing page. ESCP used LinkedIn Spotlight Ads because they’re a great platform for reaching higher education students.

“Precise profile targeting has led to quality results, which have converted in record time,” says Rachel Maguer, the Director of Marketing and business Development at ESCP Europe. The company wanted to see a conversation rate of one completed application per 100 leads, in addition to generating at least 250 high-quality leads for their degree program.

Results: So, did ESCP make the grade? As a result of this campaign, ESCP Europe saw over two million impressions from potential students. Additionally, the ads led to a conversion rate of almost 14% — almost twice as much as the intended goal.

In total, ESCP generated 40 more leads over goal and found three countries that topped their qualified leads, solidifying the plan for a global lead pipeline.

Takeaways: Staying customer-focused with ads helped ESCP Europe secure almost 300 applicants. Ads showed images of current students enjoying the beautiful campus. Spotlight Ads accrued the leads, and ESCP Europe nurtured them through to conversion with follow-up calls and interview next steps.

Use Spotlight Ads to identify quality leads in global markets, and nurture them by providing valuable content to audiences in a Dynamic Ad format.

3. Snagajob’s Job Ads

Snagajob, formerly known as Snag, is a source for finding hourly work. Because the platform is for job discovery, it’s not hard to guess that when opportunities open, Snagajob’s team wants people to know. To help, the company turned to LinkedIn for lead generation and ads to capture the attention of their target audience.

The company’s ideal customers — business owners and managers — are on LinkedIn. The Job and Video Ads showcased Snagajob’s deep understanding of customer behavior: that decision makers often don’t have enough time. As a result, ads are short, explain the service’s value, and are visually stunning:

Results: Snagajob’s marketers had a hunch that Job and Video Ads would be successful for compelling busy professionals, and they were correct. Their campaign saw an 84% rise in converted leads. They earned more applicants and gained quality leads, all while lowering their cost of ad spend.

Takeaways: When targeted Ads are used in a calculated way, like Snagajob’s, they’re not a waste in ad spend. Additionally, Job Ads let people outside of a member’s network know that companies in their industry are hiring.

4. Noodle’s Content Ads

Noodle.ai provides artificial intelligence services to businesses, helping them become more efficient. To build brand awareness, Noodle.ai’s marketers decided to use Content Ads to connect with their target audience of C-level executives.

In 2018, Noodle used LinkedIn’s ad tools to solidify a lead pipeline. Content Ads, which promote downloadable content that automatically generate leads, were an excellent method to reach supply chain executives.

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The Content Ad above promotes an ebook about supply chain management. Noodle.ai’s team found that their target audience responds to content that helps executives understand their expertise.

Results: Noodle.ai saw three times better ROI than other marketing methods. In addition, CTR soared to up to three times higher on Noodle.ai’s paid content and obtained 40% of qualified leads from the channel overall.

Takeaways: LinkedIn has now become a prime tool for identifying Noodle.ai’s leads. By using Content Ads, Noodle.ai’s marketing strategy is now a refined, reliable process for team cohesion.

Use Content Ads as a scalable marketing choice — as Noodle.ai grows, their marketing efforts with LinkedIn can grow as well. Remember, Content Ads are only available by contacting a LinkedIn representative.

LinkedIn Sponsored Ads Case Studies

Sponsored Ads appear in the news feed of LinkedIn members. They blend into feeds, but are notated by a supporting headline. Sponsored content includes single image ads, video ads, and carousel ads. Let’s look at examples of each.

5. Kate Spade New York’s Single Image Ads

Before 2019, designer brand Kate Spade New York (KSNY) never had ad campaigns on LinkedIn.

It wasn’t until the company’s team identified customers for their smartwatch on the platform that LinkedIn was considered for advertising. Krista Neuhas, senior director of global digital marketing for KSNY, says, “It’s important to us that the message we are sharing with consumers fits on the platform we are using.”

Initially, the goal of the campaign was to drive traffic. The team decided to run a single image ad that featured actress Busy Philipps wearing the watch. The supporting copy tells the busy working woman that the new watch does everything they need:

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The single image ad was used to spread brand awareness and showcase the new launch. It was part of a strategy that aimed to reach the right type of professional with the right messaging, and a simple image did the trick. Let’s see how the ad campaign went for KSNY.

Results: The Busy Philipps ad made impressions with 143,000 audience members. It also earned a 2.44% engagement rate and 1.78% CTR. Total engagement numbers reached 5,000. Kate Spade New York hit a home run with their smartwatch ad — In fact, out of four platforms used for the campaign, LinkedIn members produced the highest CTR.

Takeaways: B2C content has a place on LinkedIn. Most audiences are part of the professional landscape in some way, so engaging them on LinkedIn can be useful. Start with a single brand awareness ad, like KSNY, to gauge engagement.

Ultimately though, remember that if framing marketing in the right context, like the smartwatch and its copy, the right customers can be reached.

6. Corporate Visions’ Carousel Ads

If you’ve seen Carousel Ads on other platforms, they’re similar on LinkedIn. These Ads allow for multiple images to appear in the same post. Carousel Ads are great for lead generation because target customers see multiple iterations of offerings which helps to pique their interest.

B2B training company Corporate Visions had a large audience on LinkedIn. Their ideal customer is a decision-maker in customer service, sales, or marketing. Even so, the leads they were earning weren’t qualified, and they quickly identified they had a content problem.

To make content their audience would enjoy, Corporate Visions’ marketing team used LinkedIn’s targeting tools to research their target market’s demographics. They identified previous ads that performed well and produced the most high-quality leads: carousels.

With this information, the team moved forward with a carousel campaign. Carousel Ads from Corporate Visions give quick, actionable tips to their audience about the B2B industry, like this one below.

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This campaign was optimized with LinkedIn’s Conversion Tracker. This function tracks audience behavior and allows small changes to be made. Advertisers on LinkedIn can target members based on job title, seniority, and company size, so Corporate Visions was able to get very specific with who was seeing their ad.

Results: Corporate Visions saw a doubled increase in ROI after optimizing their Ads and reaching the right customers. The company has also seen a 116% increase in qualified leads year-over-year, making the new carousel strategy a success.

Takeaways: Companies could be leveraging LinkedIn Ads but not optimizing them or tracking conversions. When Corporate Visions learned about customer behavior on LinkedIn, they were able to identify how to earn the most leads with the platform. Look at campaign performance and study the reactions of your audience — is there a way to better reach them?

7. Automation Anywhere’s Video Ads

Automation Anywhere builds software bots that do repetitive tasks so humans can spend time in other places. When the time came to advertise the biggest launch in the history of their company, Automation Anywhere sought to use LinkedIn’s live broadcasting feature to announce their product.

The goal for the campaign was to build the most awareness possible. Automation Anywhere’s Company Page had over 100,000 followers and an active community, so they posted a teaser to test video ROI. Two minutes later, the video had over 300 comments. Their marketers knew they’d made a great choice.

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Automation Anywhere’s official LinkedIn Live broadcast included repurposed content, drawing clips from previous videos to attract leads. But how did the broadcast perform?

Results: When the broadcast went live, the response was almost immediate. Within a few minutes, they had 400 comments from interested viewers. At the end of the broadcast, there were one thousand.

Though the product launch announcement ran across multiple platforms, 78% of viewers came from LinkedIn Live.

The team at Automation Anywhere engaged with their community and had meaningful conversations about the product. Having a team of product marketers talk to followers was big for building customer relationships and providing valuable messaging.

Takeaways: Consider hosting a broadcast similar to Automation Anywhere’s. Maybe there’s no launch coming up, but consider producing a live Q&A or webinar. Automation Anywhere’s team was blown away by the response from their community with a video; Maybe yours will be just as active.

LinkedIn Text and Message Ads

LinkedIn Text Ads show up in the right module of the main feed and give members a bolded CTA as a headline and a supporting sentence. They’re easy to create, pick a target audience, and track leads.

Message Ads are a bit different — they’re sent to a LinkedIn member’s inbox. This gives advertisers the ability to communicate directly with leads, without a character limit. There are also tools to beef up a message’s impact, like adding a form into the message.

Instead of a busy email inbox, LinkedIn Messages are less cluttered, leaving messages more room to be seen. And with the Conversion Tracker, keep track of who’s engaging with and converting from your Ads.

8. Design Pickle’s Text Ads

Let’s see how graphic design company, Design Pickle, earned over $1 million in revenue with Text Ads. The company is a subscription service, but instead of food or makeup, customers are set up with professional graphic designers.

As part of a small business that aimed to increase plan subscriptions, Design Pickle’s marketers had to keep their strategy cost-effective. The team decided to use Message Ads to retarget website visitors.

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LinkedIn’s tools identified a target audience closely matching the company’s persona, so the marketers were able to personalize ads for a specific, ideal market.

The emphasis on targeting proved to be effective. Message Ads addressed company stakeholders making buying decisions. Copy like, “Save $37,000 On Design” is eye-catching and grabs a user’s attention.

So, did the low-key ads bring high-yield results for Design Pickle?

Results: This campaign led to 463 new signups, 64 of them for premium subscription plans, leading to an estimated $1.8 million in revenue. As for cost effectiveness, LinkedIn provided the lowest average cost per signup by 19% when looking at the campaign across platforms.

Takeaways: Sometimes, it doesn’t take a big, flashy ad to make an impact. Design Pickle is a graphic design company and earned over a million dollars with two-sentence ads. When audience targeting and retargeting happens on LinkedIn, companies can reach a large audience and re-engage leads.

9. VistaVu Solutions’ Message Ads

VistaVu Solutions is a B2B company that was struggling with brand awareness. We’ve seen how LinkedIn’s unique audience targeting tools impacts visibility for companies, so let’s see if that rings true for this company.

In addition to boosting brand awareness, VistaVu’s marketers aimed to generate leads and increase brand credibility with compelling Ads. VistaVu’s team chose LinkedIn because their niche audience — oilfield industry leaders — was active on the platform.

To make their brand stand out from the competition, VistaVu’s marketing managers decided to use Message Ads to amplify their unique company and its value. To make sure the team was targeting the right audience within the oilfield industry, LinkedIn’s tools filtered audiences to make that happen.

The message itself was an ebook offer, and included a CTA with a download link. Because there’s no character limit, the body text was able to properly introduce the company, its area of expertise, and the ebook.

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Results: As a result of the messages campaign, VistaVu earned a 23.8% conversion rate, and cut ad spend by 75%. Using LinkedIn as opposed to other platforms earned the company five times more generated leads and led to twice as many conversions.

Takeaways: LinkedIn as an advertising platform doesn’t limit efforts to just main feeds. Building brand awareness by using Message Ads allows for ample text to introduce a company to prospects.

Case studies can be extremely helpful for a real-life example of strategies you’ve never tried. You can visualize how a campaign looks and the tools to help you get there.

Be sure to pick a case study that’s recent and comes with both qualitative and quantitative data. When it comes to ads, numbers and percentages are important, but so are strategy details. Recent studies will give you the most accurate numbers and processes for advertising.

If I want a relevant case study about social media, I start with the website itself. Every social media platform I’ve used has a section for case studies. For those that don’t, I look at other articles, like this one about Facebook case studies.

Now that you know how to pick out a case study, and what a LinkedIn Ad strategy can look like, maybe for your next LinkedIn campaign, you can conduct your own case study. Try it, and see what you learn.

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kentonramsey · 4 years

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3 Creative Ways I'm Styling My Pajamas in the House

Working from home while sheltering in place hasn't exactly been stimulating from a fashion perspective, although I am admiring the consistent mirror selfies from my peers, and I can't say they haven't fueled some outfit ideas. Personally, after debuting my crop-top cargo set and dressing up for date night at home - all while in the confines of my 760-square-foot apartment - I needed a change. Scratch that, I needed a style challenge if I didn't want to officially resort back to my mismatched sweats and faded muscle tees.

Enter: my Kate Spade New York falling flower PJ set. It's incredibly comfortable, but rather than jazzing it up, I'd been sloppily rolling up the pants and throwing on a cotton sports bra for meditation sessions. But one would argue this co-ord deserves the spotlight. So many influencers have been posting creative ways to dress up PJs, and I was eager to hop on that bandwagon.

I thought about the lonely pieces in my closet that could stand to see the light of day and dreamed up three different easy outfits that instantly brightened my mood - all revolving around the aforementioned PJs. I was able to hold onto a smidgen of comfort just knowing that the PJs at the foundation of my three different looks were the ones I could fall asleep in. But more importantly, I felt a little more like myself, fully living out a few fashion moments even though I was working from home. Scroll through to see my pajama style, then shop my exact coordinates, along with similar pairs that could be dressed up just as adorably.

To All My Friends Who've Ever Asked About My Cozy Skims, Yes, They Live Up to Their Name

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positivepsychologyinterventions · 5 years

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Managing Grief After Suicide

September is National Suicide Prevention Month. Suicide is a choice, and for many who decide to take their lives, it’s a way for them to escape a profound level of pain that they may or may not have revealed to their loved ones. However, for those left behind, perhaps an even deeper pain lies in wondering what could have been done to avoid such a permanent solution to what might have been a temporary problem.

While the recent media has focused the spotlight on celebrities who’ve taken their own lives, such as Kate Spade, Anthony Bourdain, and Robin Williams, there are many others who don’t make it into the spotlight, but, of course, they also leave their loved ones with many unanswered questions.

As with other losses, the loved ones left behind experience all or some of Elisabeth Kübler-Ross’s five stages of grieving. These include denial, anger, bargaining, depression, and finally, acceptance. Loss of a loved one due to suicide often leaves people with feelings of guilt for not having noticed or done something to prevent this act. Many people will never “get over” losing a loved one to suicide, but it’s important to “get through” it.

Survivor’s guilt is often associated with those left behind after a traumatic situation, such as witnessing a horrific event, or surviving a war or some other type of disaster or calamity. However, this type of guilt is also a very common feeling for those left behind after a suicide, who might be racked with grief and guilt over what they could have done to prevent this final act. The extent of the guilt will have to do with the person’s mental health status.

If you had a friend or loved one who committed suicide, whether you feel the agony of guilt or not, there’s no doubt that you’ll need certain tools to help you heal from this type of loss.

How are some that might give you comfort:

Try to live in the present moment. Accept what happened, and trust that with time, everything will fall into place. Do mindful meditation and relaxation exercises, which include deep breathing. This is especially important in the early-morning hours and before going to bed at night.

Seek support. Speak to friends, family members, therapists, or spiritual advisers. The more you reach out for help, the easier it will be to heal. Many people use social media as a support system, as it helps them feel encircled by the thoughts of caring individuals. Be in the company of those who make your feel better rather than those who bring you down.

Write down your thoughts. There’s nothing like journaling to allow your feelings to flow. You might also consider writing a letter to the deceased loved one, expressing what you feel.

Engage in fun or relaxing activities. Consider doing whatever distracts you, whether it’s being in nature, going to a movie, getting a spa treatment, reading your favorite book, writing letters, or journaling. Follow your heart.

Practice self-care. This means being mindful of what makes you feel good, but it’s also about eating balanced meals and making sure you get enough exercise.

Be patient with yourself and others. Healing from grief takes time. It’s important to cry when you feel like crying, and sitting and contemplating when you feel like contemplating. As time goes on, you will a greater sense of peace and acceptance.

Remember, no one is an island. When we’re experiencing deep emotional pain, we must reach out and seek the help of those who are able to be our guiding lights.

References

Kübler-Ross, E., and Kessler, D. (2014). On Grief and Grieving: Finding the Meaning of Grief Through the Five Stages of Loss. New York, NY: Scribner.

Leonard, J. (2019). “What is Survivor’s Guilt?” Medical News Today. June 27.

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homedevises · 5 years

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Seven Ingenious Ways You Can Do With Interior Designer Salary | interior designer salary

A attending from Celine’s Spring 2014 collection. Photo: Imaxtree

Interior Designer Salaries in India | Indeed.co.in – interior designer salary | interior designer salary

There are two types of designers that are about adored in appearance conversations: The artistic admiral who captain bequest houses or abreast brands, and the ambitious types who alpha buzzy new labels.

But the absoluteness is that for the majority of bodies who assignment in appearance design, “making it” in the industry looks actual different. Rather than actuality in the spotlight as an “artistic genius,” a cast baton or founder, these creatives are generally alive abaft the scenes, agilely abstraction and conceptualizing pieces that will end up in collections they may never get to booty accessible acclaim for. And some of them are altogether blessed with that.

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Take Norman René Devera, for example. Currently a chief artist of womenswear at Calvin Klein, Devera’s resumé reads like a account of fashion’s greatest hits. He formed beneath Phoebe Philo at Celine back it was still Céline, Nicolas Ghesquière at Louis Vuitton and Alber Elbaz at Lanvin afore landing in his accepted position beneath Raf Simons. As far as Devera is concerned, the allowances of acquirements from and alive with the industry’s greatest talents is added admired than seeing his name in lights.

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“I don’t feel like I charge the accomplished apple to be able to say, ‘Oh, he did this or that.’ I’m not actuality for the glory,” Devera says back we accommodated up in New York. “The celebrity is to be able to say I formed with these directors, and these admiral are some of the best of our time. That’s enough.”

Devera says that active beneath the eyes of so abounding altered acclaimed designers has appropriate that he become an artful chameleon. Afore he starts any new role, he obsessively studies accomplished collections to “get central the apperception of the artistic director.” But he maintains that architecture aeon who are accustomed with his adjustment — Devera prefers to alpha the architecture action by draping in the attitude of the old masters, rather than application 2D sketches like abounding of his aeon — ability still be able to admit his altered blow in what comes bottomward the runway, alike after a name attached.

Accessories artist Mariza Scotch, who’s advised for Salvatore Ferragamo, Ralph Lauren, Kate Spade, Tod’s, Isaac Mizrahi and Gap, has a altered access to award her way advanced anniversary time she starts at a new brand.

“I tend to be assassin by brands or by bodies who would like to ad-lib a new chapter. It’s a bit like renovating an old abode as against to architecture a new one,” Scotch says on the buzz from Paris. “My through-line is: Back I see a brand, I think, ‘What is the aspect of this cast or what should it be, and how can I accurate that in the aboriginal accessible cardinal of beheld elements?'”

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Designer Mariza Scotch (wearing glasses) alive with backpack manufacturers in Italy. Photo: Courtesy of Mariza Scotch

In Scotch’s case, that’s sometimes meant afterlight the way a aggregation thinks about architecture in adjustment to advice it bigger get at the amount of what it stands for. While alive at Ralph Lauren in the ’90s, for example, Scotch created new signature accouterments and adapted the branding and logo that she acquainted would be too “garish” to assignment accordingly with the kinds of handbags she capital to produce.

Still, that didn’t beggarly bucking the eyes of Ralph Lauren himself. In adjustment to adapt accessories in a way that would fit the beheld apple Lauren inhabited, Scotch paid absorption to added things that she knew he liked, activity above the accessible answers like sports cars and monograms to draw from added abstruse beheld references like coffer vaults and safes — “because he loves money,” she laughs.

“I about anticipation of it as actuality like the analyst at the UN who is advice speeches,” she says. “I saw my role as actuality a absolutely abutting adviser and not alone advantageous absorption to beheld cues and gestures, but absolutely account the being in as abounding means as I could and again aggravating to feel what fabricated him aflame and happy. It was the action of axis what I acquainted his affect and aspirations were into products.”

Years of alive at a ambit of brands both high-end and mass-market accept helped Scotch clarify her own affection and ethics to the point that she’s been able to barrage a acknowledged consulting close area brands appear to seek out her perspective. The adaptability she enjoys as a chargeless abettor with no eponymous cast absorbed to her name is allotment of what appeals to added designers like Dan-Yun Huang, currently allotment of the architecture aggregation at Phillip Lim, about their own jobs.

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Huang, who was one of Devera’s colleagues at Celine, absitively to accomplish the move to Phillip Lim in allotment for the befalling to get a bigger anchor on the business ancillary of active a brand. It’s the affectionate of acquirements she says some of her above classmates from architecture academy are gleaning from starting and active their own brands, but she feels she’s accepting aloof as acceptable of a real-life apprenticeship by affective from a big European abode to a abate American one area she can be added hands-on with abundant aspects of the business.

“It’s a catechism of spending your own money or spending added people’s money [while you learn],” she jokes back I account her in New York. “I accept lots of accompany [who started their own labels], and alike if they’re accomplishing absolutely well, their bacon is not commensurable to alive at a big brand.”

Huang says the alone time it’s agitated her that she can’t booty acclaim for her alone designs is back she’s accomplishing things like applying for a acceptance in a new country, back solid affidavit that the assignment she does is admired and altered in her industry can advice on those applications. Otherwise, she says, the banking adherence and adventitious to apprentice — whether that be from a artistic administrator whose name anybody knows or an industry adept who has decades of admired acquaintance abaft the scenes — is acceptable enough.

Though Scotch understands the address of admission from architecture academy and aggravating to alpha a cast appropriate off the bat — if she anytime starts a cast of her own, she says, it will be because she wants to accomplice with her babe on a activity — she encourages any adolescent artist to catechize that aptitude in themselves afore jumping in.

“I don’t anticipate that starting a new cast necessarily equates with article absorbing or admired that is activity to advance people’s lives or the culture. I don’t anticipate that exponential amplification of cast aloft cast aloft cast is sustainable,” Scotch says. “In a apple area every distinct being needs to accept or be their claimed own cast at this point, it’s an act of apostasy to go the added way.”

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