[Image description: a collage of photos of the 10 musicians and musical groups featured in this poll. In order from left to right, top to bottom: Cher, TLC, Monica, Whitney Houston, Britney Spears, Sixpence None the Richer, Christina Aguilera, Sugar Ray, Deborah Cox, Ricky Martin. End description]
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As to be expected with a year marking the end of a millennium, a lot has happened this year. With Believe, Cher has become one of the few artists to have hits in four different decades. The song is also notable for its use of Auto-Tune. While the software had been used before to stealthily edit vocal performances, Believe cranked up the effect to give Cher's vocals a futuristic, almost otherworldly sound reminiscent of the vocoder.
Speaking of technology, 1999 also marks the release of a little website whose effects on the music industry are still felt today: Napster. With the leak of the MP3 format to the public, sites like Napster made it easy for people to share and download music for free. Maybe this could have been prevented if the record industry was able to use the MP3 themselves, but it's understandable why many were hesitant. The MP3 heavily compressed the sound and traded audio quality for file space. Some people assumed that the general public wouldn't want to sacrifice audio quality in order to get free music.
But there's another reason why the MP3 might have failed to catch on in an industry-approved way. By the late 90's, CD sales were at an all-time high and so were the record industry's profits. The TRL era was in full effect stirring up the teenage fanbases (and anti-fanbases). With artists like Britney Spears and the Backstreet Boys (to be featured later), the Max Martin production style could be heard all over the pop charts.
1999 also came with heightened anxiety over the Y2K Bug, the fear that computers wouldn't be able to process dates containing the new year. Obviously the world didn't end at the dawn of the new millennium, but that was due to the efforts of people working behind the scenes to prevent these errors. Because of their efforts, life would be able to continue on in the year 2000.