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growinstablog · 4 years

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6 Proven Ways to Promote Your Business on Instagram

There are over 700 million active users on Instagram, and 48% of brands have a presence on the platform. Instagram is clearly a marketing powerhouse, so how does your brand stand out among your competitors? If you’re like most companies, you’ll have an ocean of competition to deal with.

Not to worry. If brands like GoPro, ASOS, FedEX, and Airbnb were able to boost their Instagram profile and gain all the benefits that comes with that, then you can learn from their example and do the same.

It might take a while to reach the same level of following those companies have, but it’s possible as long as you play your cards right. Like with any business decision, it’s those first few steps that can determine the success or failure of your Instagram goals.

Here are some ways you can build a strong and credible profile that will attract potential customers and encourage them to use your services.

1. Start with an Attractive Profile

When you create an Instagram account for your business, come up with a catchy and memorable username along with a quality profile picture. Whether you are a marketer or an entrepreneur or both, don’t be shy about using your very own picture for the profile picture. This way, users (and possibly potential consumers) could picture a human face behind your posts.

As for your bio, try to sum up what your company does in at least 2-3 sentences. The reason you have to keep it short and to the point is so the information is easy to absorb. People skim for bite-sized nuggets of information so you don’t want to give them more than they can handle.

This is Instagram, so your profile needs to look good. Your profile will be the first impression you make on many potential customers, so you need to do something to stand out. Take some hints from popular and attractive profiles like Cynthia Yongesa’s above.

2. Buy Startup Followers

There’s no shame in purchasing followers. In fact, some of the world’s most influential people have done the same thing for their accounts. Having a large amount of followers helps attract and generate more organic followers in the long run.

So, go ahead and check out our reviews of the best providers of Instagram Followers online. The more followers you have, the more your social proof will grow. For those who aren’t familiar, social proof is the psychological and social phenomenon where an individual’s decision, perception, or behavior is influenced by other people. In most cases, that means people tend to go with whatever the majority thinks and does.

We’re not saying Ariana Grande bought followers, but just look at the impressive numbers her profile boasts. Her social proof is through the roof!

In the case of social media, social proof manifests in stats like the number of likes, shares, and followers an account has, along with how much engagement their posts get. The more social proof you have overall, the more attractive you’ll be to any prospective customers that come across your account.

3. Come Up with Catchy and Memorable Hashtags

Although having quality pictures is a must, hashtags are just as important. With the right hashtags you can increase the visibility of your profile, making it easier for people with related interests to find you when they search.

The first thing you need to know about hashtags is you should always use relevant keywords. In order to know which words to use, it helps to conduct some searches (not just in search engines but also in Instagram itself) about your industry. Based on your search, try to figure which hashtags are being used by the most popular users in your niche. Look for trends to ride along with and current events to mention.

Many Instagram users opt to place their hashtags farther down in the post, after some periods to separate them from the caption.

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Time to leave beautiful and sunny Marbella. Had so much fun with @mondomulia, @millykr and @elensham at Puente Romano. Will miss styling and photographing all the food with these girls 😉. At least I’m taking a bit of Spain home with me, as in a suitcase packed with the best olive oil. Did you know that 55% of the world production of olive oil happens in Spain? Will never look at olive oil the same after this trip 🤓 . . . . #mypuenteromano #puentelife365 #visitspain #ig_spain #travelwithfathom #mytinyatlas #suitcasetravels #traveldeeper #Andalusia #culturetrip #theprettycities #IamATraveler #marbella #theeverygirltravels #darlingescapes

A post shared by Jacintha Verdegaal (@urbanpixxels) on Oct 4, 2017 at 10:11am PDT

Effective hashtag marketing not only increase visibility but also engagement, especially when your profile attracts more attention from users. Never underestimate a powerful hashtag.

4. Post Relevant Content Consistently

View this post on Instagram

More Vintage K Hart from my Seriously Funny comedy special…. #ComedicRockStarShit #Special2

A post shared by Kevin Hart (@kevinhart4real) on Oct 17, 2017 at 4:09pm PDT

Posting regularly is crucial especially when your account is still new. The information helps people find and understand your company better. Not only that, the regularity of the posts will help you keep any followers you gain, which potentially increases traffic and views.

Since you are posting regularly, be creative with your posts. Don’t limit the content to just news and updates. You can start by sharing general information about the industry you’re in or about your products and services.

Aside from sharing basic information, you can also take advantage of seasonal changes, holidays, and special occasions. Starbucks is always a great example of this.

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Fall is unofficially here. #PSL ✨🍂🎃

A post shared by Starbucks Coffee ☕ (@starbucks) on Sep 5, 2017 at 5:00am PDT

5. Reach Out to Other Users with Large Followings

Nike is known as one of the most innovative companies when it comes to marketing. And they definitely proved that by generating 74.8 million followers (when this article was published).

With so many followers, naturally it’s on the radar of other brands, and not just competitively but collaboratively, as well. This opens up a variety of opportunities for them to gain more followers.

Another way you can up your Instagram game is to follow other people, specifically those with similar interests and a large following. Although this seems sneaky, you can also follow your competitors. Through this, you can monitor their activity and also check out their followers and the people they are following.

Following other people also puts you on their radar and hopefully convinces them to follow you in return. This is definitely one way of increasing your follower count. However, you should know that not everyone you follow will follow you in return. Still, you can use this strategy to your advantage.

6. Provide Customer Service Through Instagram

Even if you have a hotline or chat support, it’s also a good idea to service customers through Instagram. This could serve as another platform for getting in touch with your customer base. For one thing, this makes your company more accessible because of the direct engagement you’ll get.

When engaging with customers online, try to respond to their questions and concerns as fast as you can. People will take notice and see that you obviously care about your customers and their concerns. And always make sure to customize your responses whenever necessary and possible. Automated responses can make people feel like they’re communicating with robots.

This is simply another way of engaging with consumers, but it’s a very public platform. The more platforms of communication you have, the better your relationship can be with your customers. This can also help instill brand loyalty.

Not Just A Photo-sharing App

It’s clear that Instagram isn’t just a photo-sharing app. Like most of the established social media networks, it could also be considered a very viable marketing platform, especially with some of the latest shopping features being added. If you don’t create an account, you’re just missing out on all its potential.

So there’s no reason for you not to join the Instagram bandwagon, as long as you have the funds available. And remember, one of the best ways to get started is by purchasing those initial followers to enhance your social proof.

As mentioned earlier, getting a head-start in your follower count will make your profile more attractive, and it helps generate a large organic following. Head over to our top provider list to learn which one will be right for you.

https://growinsta.xyz/6-proven-ways-to-promote-your-business-on-instagram/

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therevitalizedchickpea · 4 years

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It was banking holiday during my stay in Leeds. And after leaving behind the madness at Leeds festival (it was cray-cray), I wanted to spend my Monday eating my way around the city. Managed to do so, but a few places were closed. So I had to come back the next day, and eat some more before I took the bus towards Manchester. I was completely stuffed when I got on the bus (I think that was the first day of my ‘I gained waaaay to much holiday weight’ day). But hé, enjoyed every minute of it. And I enjoyed Leeds as well. So many universities, so many architecture (visit the library), and the view..yeah the highlands look like mountains comparing to the Dutch landscapes. Oh, and so many vegan options to find, don’t know why I was surprised by that, but veganism is growing. Let’s spread that vegan love around #winning.

Below a few places I visited during my short stay in Leeds. Oh, can someone take me back?

La Cafetiere

My first stop in Leeds was a Lebanese restaurant called La Cafetiere. As I walk towards the city from my airbnb, I passed the restaurant and walk in for a nice lunch. Beautiful restaurant, I loved the purple, and really vegan friendly. I had the falafel menu, with extra fries and a fruity mocktail, freshly made with mango and blueberries. The restaurant is located a bit out of the city center. But when you’re in town, do not hesitate to drop by. Great staff and quick service!

| Monday – Sunday 10 am – 11 pm |

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B r e a k f a s t from 10am Iraqi breakfast Egyptian breakfast Turkish breakfast English breakfast.

A post shared by La Cafetiere (@lacafetiereleeds) on Dec 23, 2019 at 2:08am PST

Roots & Fruits

I forgot about the fact that it was bank holiday until it was Monday morning and quite a few places were closed. So I went back the next day. And as disappointing it was that my phone was once again stammering, the venue, service nor food was anything but disappointing. I had the carrot and coriander soup with some bread and vegan spreads, really tasty. Combined with a rose lemonade and a cup of thee and my lunch at Roots & Fruits was complete. But they also serve several types of salads, a delicious looking burger, nachos, spicy jackfruit and even a vegan version of the ‘fish’n chips’. The restaurant is located at the Grand Arcade, a must visit on its own. When you’re in town, step by.

| Monday – Saturday 11 am – 7 pm | Sunday 11 am – 4 pm |

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Picture of our cafe! Find us in the grand arcade in Leeds 🌱 #vegansofleeds #vegan #leeds #yorkshire #vegetarian #veggie #food #foody

A post shared by Kay Jones (@rootsandfruitsleeds) on Dec 6, 2016 at 4:13am PST

Global Tribe Café

I had my last cup of coffee with cake in Leeds at the Global Tribe, but they offer so much more. I had to make choices where I wanted to eat, so I ordered a chai tea latte and a slice of coconut cake. Yes, they had coconut cake . It’s a really small yet cosy venue and I was lucky enough to find an empty spot for myself and my packed bag before I left the city. The atmosphere is very laid back, the staff is very friendly and they have many vegan options on the menu. Also, they sell many different types of cake, most of them are vegan. So if you’re craving some sweets but don’t know what to take, visit the café and see what the kitchen staff prepped that day.

| Monday – Saturday 10 am – 6 pm | Sunday 12 am – 5 pm |

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This Thursday is Light Night, so we'll be open late! Serving hot drinks and cake as well as crystal and book goodies. @lightnightleeds #hotdrinks #coffee #vegancake #glutenfreecake #books #crystals #mindbodyspirit #yoga #meditation

A post shared by GlobalTribeCrystals (@global_tribe_crystals) on Oct 9, 2019 at 10:40am PDT

Radisson Blu

Oh, this spot! Hidden gem this lounge. I was seated here with a dear friend of mine during lunch time. The staff is amazingly friendly, as it was a nice and quiet afternoon that gave us plenty of time to catch up and go over some ideas while enjoying our soups and drinks. I don’t know if you have traveled a lot, but hotel lounges are venues people seem to forget about while traveling, and looking for a really cozy spot to focus for a few hours. You don’t have to actually stay overnight in these hotels to get some work done with a pen in one hand, and a good coffee in the other. You can just walk in, ask for a table in a quiet corner, and start working. As much as I love to visit and support local cafes and restaurants while traveling, sometimes a fancy lounge is the ice on the cake. Because fancy lounges are ‘watching people spots 2.0’, I just love it. Plus, from the napkins till the coffee cups and sugar bowls, isn’t it just fancy?

| Monday – Sunday 6.30 am – 10.30 pm |

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Relax into teal tranquility at the #RadissonBlu Hotel & Conference Center, Niamey. Be inspired to explore your surroundings with the West-African designs and view of the Niger River. 📷 by @kinghotelphoto

A post shared by Radisson Blu (@radissonblu) on Jan 10, 2020 at 10:35pm PST

Stage Espresso & Brew Bar

Monday – Thursday 7.30 am – 5 pm |Friday 7.30 – 7 pm | Saturday 9 am – 5 pm |

Vege & vegan friendly 🌿🌿

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Running Leeds half tomorrow? Head down to our new venue @stage_at_assembly with your medal and get a FREE coffee with any waffle to kick start your recovery! @assemblyunderground 📸@what.ed.eats #leedshalfmarathon #leedshalf #leedshalfmarathon2019 #freecoffee #leedscoffee #coffee #waffle #waffles #treatyoself #sportsrecovery #realsportsrecovery

A post shared by Stage Coffee (@stagecoffeeleeds) on May 11, 2019 at 1:05pm PDT

Caffe Nero, The Headrow

Caffe Nero is yet another franchise chain that you can find throughout the United Kingdom and in many other cities around the world. But where Leeds offers loads of historical and authentic architecture buildings, this Caffe Nero spot is located within one. Close to the universities, courthouse and main shopping street. Also, it has cozy corners to crawl away with a good book and a sweet cup of tea :).

Monday – Friday 06.30 am – 7 pm |Saturday 07.30 am – 7 pm | Sunday 8 am – 6 pm

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How many freshly baked cookies could you eat? 🍪 #caffenero #coffee #cookie #breakfast #winterwarmer #coffeelover #delicious #whatsforbreakfast #freshlymade #madewithlove

A post shared by Caffè Nero ☕️ (@caffenero) on Feb 19, 2020 at 2:14am PST

Pret A Manger, 10 Infirmary St

Since my very first visit to the U.K years ago, I became a fan of the Pret franchise chain. I love their coconut lattes and chai tea. And since the vegan scene is growing and growing, whenever I visit the U.K, I’m able to try at least one new delicious wrap or sandwich on their sweet menu. You can find Pret across the United Kingdom, as well some other cities around the world. I loved this spot in Leeds since it open pretty early and it has loads of tables to sit down and open your laptop to check your emails or write about the next chapter in your life.

| Monday – Friday 6.30 am – 4.30 pm |

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Bringing you unbelieva-bowl lunches since 2016 👊 📷: @mondomulia

A post shared by Veggie Pret (@veggiepret) on Feb 19, 2020 at 3:04am PST

Cafes and suites located in Leeds to open your laptop and write away It was banking holiday during my stay in Leeds. And after leaving behind the madness at Leeds festival (it was cray-cray), I wanted to spend my Monday eating my way around the city.

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