📻 Louis' All Of Those Voices documentary was mentioned as part of the quiz question asked by Greg James, on his BBC Radio 1 Breakfast show this morning, 10 February 2023 x
Gary Lineker tells the truth about the atmosphere around immigration in Britain, everyone loses their minds. Greg James accepts £100K from Shell (a Shell shill?) and hardly a whisper.
Hiii I love your blog! What music do you think Lockwood and Co listens to at Portland Row?
oh my days hello! thank you so much, this is such a good ask!
i feel like, if spotify is around during the problem, they have a group spotify account for sure! but i definitely have a lot of thoughts about their personal music tastes :)
(everything mentioned has the spotify link attached!)
lucy is probably a fan of artists like lizzy mcalpine, phoebe bridgers, taylor swift, olivia rodrigo. sweet hibiscus tea (post by my mutual that i adore) is such a lucy song, as well as iris by the goo goo dolls! her favourite taylor swift album is speak now all the way, and maybe midnights too!
when she first met holly she made an angry girl feminine rage playlist about her with all sorts of feral taylor/olivia rodrigo music. she's the kind to listen to pop rock music on full volume in her room screaming every word of it and i am so here for it :D
george would listen to conan gray for sure! he also listens to lizzy mcalpine but he's more of a mitski, arctic monkeys, rex orange county type of listener. kid krow is one of his most loved albums, and his favourite taylor swift album is red!
i also feel like he would listen to classical music sometimes, especially george cubbins! piano hits the sweet spot, and he plays it in his earphones while he's at the archives on a case / reading comics while curled up with tea. (RAAHHHH i can imagine it so well somebody write a fic)
lockwood definitely bullies george for listening to classical music, but theres a hc floating around tumblr that he plays piano -> he probably plays a few of george's favourite pieces for him!
but as for music taste? he listens to taylor swift (for sure). he claims his fav album is reputation but it's actually 1989.
he listens to lana del rey and his favourite album is norman f*cking rockwell or ultraviolence, and he probably dabbles around with the weeknd and older drake music! i feel like he also listens to coldplay!!
he probably has a subtly named playlist with songs that remind him of lucy (first song on there is lucy lucy by betcha)!
during the famous grocery store incident lore, a shitpost involving a lot of locklyle, one of the many hcs is that he played his lucy playlist instead of the group one time and was just like 😳
the skull probably asks lucy to play peaches by jack black just to see lockwood dramatically leap to the piano and sing along "soulfully" to it, saying lucy instead of peach every time LOL (he is belting awfully and hitting all the wrong notes and it is pissing EVERYONE off)
but as for a group playlist, just a blend of all their music tastes really. a lot of taylor swift, and they would listen to the radio often! (english people will know) they listen to radio 1's morning podcast with greg james while doing up breakfast!
idk that image is so nice to me, quiet mornings at 35 portland row with the radio on, humming to a random song. music is literally integral to so many things imo, and i love the idea that l&co play a lot of it! thank you so much for the ask <3
We have seen historically that it has been tricky to get radio for him – but not because of any artist proposition issue. It’s just sonically that he wants to do something different to what radio wants to play.
It’s tricky because it falls through the gaps a little bit with what he wants to do. We’ve always looked at it as: let’s just assume there are zero promo opportunities at radio, TV and press. Let’s just take out promo entirely.
What you have got is a global, engaged, fanatical fanbase. You can do more with that than you can with those other things if you don’t have fans.
I would much rather have an artist who’s got an absolutely berserk global fanbase and that gets absolutely no support from traditional media – because you can work with that – than have an artist that’s not really got a particularly big fanbase but radio loves them and TV loves them. What does that matter if you’ve not got the fans?
We did always want to get promo because we would love to be able to expand Louis’ fanbase. But you’ve got to compete against Harry [Styles] and Niall [Horan]. They’re the first people you’ve got to compete against because, to play three One Direction members on the radio, I don’t know if radio stations would. Then you’ve got the sonic battle as well where he wants to keep it pretty raw.
The first single was ‘Bigger Than Me’, which is a big song to sing. It was a good bridge between the last album and this album. It gave the fans what they wanted.
youtube
We had really good feedback from radio. They played it to Clara [Amfo, Radio 1] without telling her who it was. She loved it and she did actually play it as one of the hottest tracks of the week. Greg James’s producers said it was brilliant. They absolutely adored it. Matt Edmondson and Mollie King’s team loved it. They thought it was great. But it got blocked at playlist conversations. It was like, Come on!
That was really disappointing because, pre-release, we were getting incredible feedback from producers, but we just couldn’t get it through the playlisting. We’d always planned for it not to go on radio, but if it got on radio that’d be just a brilliant bonus. So it didn’t harm our campaign strategy at all.
He’s too pop for indie stations and he’s too indie for the BBC [Radio 1]. It’s frustrating, but he’s making the music he wants to make and the fans love it. So what do you do?
‘Silver Tongues’ came out just before the album dropped, which was the official second single. That bridged the gap between those two singles. It was much more guitar based. It was up-tempo but it wasn’t too indie.
On the day that the album was released, fans bombarded Greg’s show on the 10 Minute Takeover [on the Radio 1 breakfast show]. And he played it! It was lovely but you could tell it was done like, “OK, I’ve done it now. Go away.” Which is just so sad because his demographic is right in that lane. It’s 18-25.
I was so excited to be returning to Lifted Entertainment as it meant I would once again be working on Love Island, but this time in my new role as Head of Creative Branding and Digital. Love Island is a show that always generates such a buzz when it’s on, the audience expectation can almost become overwhelming to deliver the very best content under such a microscope.
Ahead of the series this January we faced a huge challenge delivering an ambitious content plan in the lead up to launch. We had to edit large files remotely and across a Christmas break, create original content for our social platforms, launch our show app, announce a pre-show vote, whilst also flying half-way around the world.
On the other side of it, I couldn’t be happier looking at, not just the content that’s been delivered to the audience, but how well executed everything has gone on behind the scenes. Such an incredible team, and a few of them are only just getting started. Every piece of social media editorial content you’ll see across the series will come from this incredibly talented, but surprisingly small team of Sharn, Rachel, Emma & Mathilda. So keep your eyes out for their daily First Looks, show memes, TikToks, social videos and more!
But to the team that got us to launch, thank you!
Senior Digital Producer: Sharn Rayment
PD and Editor: Lydia Harrison
Digital Producer and Editor: Franky Harte
Editor: Rachel Hagreen
Editor: Bethan Harrison
Digital Producer: Emma Njagi
Digital Producer: Mathilda McLaughlin
They covered Islander announcements, Islander profile videos, original TikToks, Instagram albums, a vote launch, a new villa tour and some punny social copy that even caught the attention of Radio 1 breakfast host Greg James.
In total the team published over 100 posts across all platforms and amassed over 31million video views across all platforms before episode 1 even went on air.
The series in numbers
During the run the team published over 2,500 pieces of content across our social media pages, website and app.
The content generated over 580 million organic video views across the series.
To date our posts accumulated over 43 million likes and encouraged over 590,000 shares.
On average a piece of content would reach over 700,000 views on Tiktok and 550,000 video views on Instagram.
I’m very grateful and thankful to have these freelancers on this project… now for the show!
Paul Rudd Pranked By Olivia Colman Live On BBC Radio Show: “I’m Sweating, I’m Actually Sweating”
Paul Rudd got an unexpected phone call as he was promoting Ant-Man and the Wasp: Quantumania on BBC Radio 1 this morning.
Rudd took part in a feature titled Agony Ant-Man, in which he dished out advice to listeners who shared their personal conundrums.
Colman was listening live and emailed Greg James, host of the Radio 1 breakfast show, to request that she play a prank on her friend.
The…