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deadthehype · 28 days

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T.I., Juelz Santana & Young Jeezy backstage at Hot 97 Summer Jam 2006. Photographed by Sarah A. Friedman.

(via tabshift)

#t.i.#ti #juelz santana #young jeezy #jeezy #summer jam #hot 97 #sarah a. friedman

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freshthoughts2020 · 9 months

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#Justine skye #can’t ban da snowman #jeezy #young jeezy

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h01vd4l · 7 months

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#t.i.#juelz santana #young jeezy

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blackmensuited · 2 days

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#young jeezy #rapper #rap music #trap music #suit #tie #dress shoes #handsome #sexy #style #sharp #suave #men's fashion #phyne #attractive #fine #watch

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hit-song-showdown · 11 months

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Year-End Poll #59: 2008

[Image description: a collage of photos of the 10 musicians and musical groups featured in this poll. In order from left to right, top to bottom: Flo-Rida, Leona Lewis, Alicia Keys, Lil Wayne, OneRepublic, Jordin Sparks, Sara Bareilles Usher, Chris Brown. End description]

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Now well into the latter half of the decade, the direction pop music has been heading is even more evident. The music is starting to skew electronic in its sound and the plugin Auto-Tune is starting to be featured more as a stylistic choice, as seen with T-Pain and Lil Wayne. Lil Wayne's influence over rap would become even more prominent in the late 2000's and early 2010s. Especially with the artists that would eventually be signed to his label, Young Money Entertainment.

There are many reasons why the sound of pop was skewing towards club and dance music. Modern production techniques worked really well with the style, music-purchasing platforms such as iTunes worked better for listening to individual singles rather than full albums (which caters to dance music well), and the 2008 financial crisis. With the recession, more and more people were looking to pop music as an escape. As touring and traditional concerts became less financially accessible for both artists and audiences, clubs and parties served as environments to experience music with a group. To quote this article on the subject:

With themes of luxury, escapism and radical optimism, these upbeat and positive tracks provided comfort in the fantasy of extravagance. Despite most peoples’ situations at the time, almost every song on the radio was about loving life and getting money. Music was fast and people were dancing. (Amanda Kiefer)

But more than that, CD sales plummeted after the recession, while online music consumption soared. More and more, music was making its home on the internet.

There are a surprising number of articles written about dance music in the face of global financial inequality (and many of them have started popping up recently, I wonder why...), so I've linked to a few below.

"How music has responded to a decade of economic inequality" Scott Timberg, Vox

"The Recession in the Music Industry - a Cause Analysis" Peter Tschmuck

"How the Recession is Impacting Music, Too" Laura Palotie (this article is from 2008, so it's interesting as a contemporary reading of the situation.)