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#Zoom Video Communications Inc
aleksandra-czudzak · 2 years
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Mural in Orientarium 
Aleksandra Czudżak
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importnt · 1 year
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Zoom and The Video Communications Industry
Zoom, the platform par excellence for video conferencing, has had a massive "overnight success" since the start of the pandemic. The platform was created in 2011 but it was not until the start of the pandemic that Zoom emerged as the go-to service for work meetings, classroom lessons, as well as for happy hours, church services, dates, and parties.
To give you a better idea of how fast Zoom grew since the beginning of the pandemic, the graph below shows the number of Zoom daily meeting participants from 2019 to 2020.
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The company's revenue followed a similar trend, and it is expected to grow in the future as well.
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As of 2023, Zoom is the undisputed, and shockingly so, market leader of the video communications industry with a market share of roughly 55%.
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I wonder if Zoom would have had the same success it is experiencing right now if the pandemic never happened. I also wonder if, without the pandemic, Microsoft Teams would not have had become the industry leader instead of Zoom. I personally think that Zoom would have become as popular as it is now for work meetings around 2025-2030. However, I do not think that so many university's classes and personal meetings would have been done through Zoom if the pandemic did not accustom us to using the platform. Would you agree? Do you think that Microsoft Teams would have emerged first in a world without the pandemic?
Going back to the revenue and subscriber trends, it is important to highlight what these numbers mean and how they can be used by a company like Zoom to formulate strategies and tactics.
The product life cycle
The product life cycle (PLC) refers to the length of time it takes for a product to go from the introduction stage to the decline stage. Marketers use this model to identify where in the product life cycle the whole category/industry is (it is not brand specific). Then, they use this understanding to create strategies and tactics for their own brands. In fact, companies have to change their course of action according to the stage of the product life cycle to compete in the industry.
There are various ways to identify where an industry is in the PLC, but the easiest methods are to look at revenue and consumer (users in this case) trends.
From the graphs below we can see that industries in the growth stage experience an accelerated growth in revenue due to new consumers. This is precisely what is happening with the video communication industry since Zoom experienced a 20-fold increase in the number of daily users from 2019 to 2020. In turn, this caused Zoom's revenue to skyrocket to $2.6 billion in 2021 and to $4.1 billion in 2022.
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Another indicator that the industry is in the growth stage is the rapidly increasing number of competitors. This is a sign of growth because only the best firms in the industry remain in business during the maturity stage. Among the newsworthy brands competing in the video communications industry, we find Microsoft Teams, GoToMeeting, and Facebook Messenger Rooms.
So, what strategies should companies use during the growth stage? They should try to differentiate themselves from competitors by adding new distinctive features in order to create brand preference and to win market share away from rivals. In other words, the goal is to establish brand preference and differentiation. And to do this, marketers have to create marketing campaigns that stress the unique value that their companies' product provides to consumers.
Thank you for taking the time to read my blog! What do you think of it? Do you agree with me on the stage of the product life cycle?
Let me know in the comments.
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allwave · 1 year
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BYOD Classrooms
The School of the Future
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Introduction:
Technology is becoming increasingly prevalent in our daily lives, with new trends emerging in 2023 that are only expected to grow in the years to come. Schools and other educational institutions have been particularly impacted by this shift, as classrooms are now more interactive and enjoyable thanks to the incorporation of new technologies. It’s exciting to see how technology is transforming the way we learn and interact with one another.
Implementing a “bring your own device” (BYOD) policy is an excellent way to make learning more personalised and provide students with an opportunity to use technology that is familiar to them. With BYOD, students can access online resources, collaborate with peers, and personalise their learning experience in ways that weren’t possible before. Additionally, BYOD can help reduce the financial burden of purchasing individual devices for each student, as well as save time for educators who don’t need to manage multiple devices. By leveraging the power of BYOD, educators can create a more personalised learning environment that allows students to take control of their educational experience.
Discover a Technology Toolbox:
The modern virtual toolbox for an effective teacher includes the best apps and online programs for efficient instruction. We have found some of the most popular options that encourage collaboration among students, teachers, and family members, as well as those that give students more control of the content they learn. Google’s suite of tools is an amazing way to collaborate with others, both near and far. Through Google Drive, anyone can access and share content instantly with others. It’s great that the original file creator can assign permissions to other collaborators and view any changes that are made in real-time. Having this level of collaboration capability makes it much easier for teachers and students to work together on projects, no matter where they are located.
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newsbites · 1 year
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Video conferencing platform Zoom has sacked its president, Greg Tomb, a former Google executive.
Mr Tomb's contract was abruptly terminated "without cause", according to the company in a regulatory filing.
The businessman had taken up the role in June 2022 and had been active on earnings calls and overseeing the company's sales.
A spokesperson for Zoom said the tech firm isn't looking for a replacement.
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avintagestyleshop · 1 year
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Etsy listing available in my shop
Check out this item in my Etsy shop https://www.etsy.com/uk/listing/1396826556/10-different-zoom-backgrounds-digital
#zoom #background #meeting #office digital
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nycmixing · 1 year
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Logitech Brio 4K Webcam, Ultra 4K HD Video Calling, Noise-Canceling mic, HD Auto Light Correction, Wide Field of View, Works with Microsoft Teams, Zoom, Google Voice, PC/Mac/Laptop/Macbook/Tablet
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reportwire · 2 years
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Cathie Wood calls for a significant Fed policy pivot in three to six months, says deflation looms
Cathie Wood calls for a significant Fed policy pivot in three to six months, says deflation looms
2022-09-08 08:28:00 Ark Invest’s Cathie Wood doubled down on her call for deflation, predicting a big policy reversal from the Federal Reserve in three months at the earliest. “I would not be surprised to see a significant policy pivot in the next three to six months,” Wood said in a tweet Wednesday evening. “The Fed seems to responding to COVID-related supply shocks spanning 15 months the same…
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clothinglennyco · 2 years
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Daiwa Capital Markets double upgrades Zoom Video
Daiwa Capital Markets double upgrades Zoom Video
The recent market sell-off that’s hard-hit the technology sector offers a “good entry point” for shares of Zoom Video , Daiwa Capital Markets said. Analyst Stephen Bersey double upgraded the popular stay-at-home beneficiary to outperform from underperform, saying in a Friday note to clients that the recent pullback in tech presents an excellent opportunity to buy Zoom Video. He also sees…
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sheliach · 2 years
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www.nuevasion.com.ar
Tte.Gral. J.D.Perón 3638, Buenos Aires.
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dduane · 9 months
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If you use Zoom, be aware that they’ve decided they’re going to use your input (from both free and paid accounts) to train their new AI tools. And there’s apparently no way to opt out of this. :/
So here are some open source alternatives.
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gardeniahungma · 1 year
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Watch "ACOUSTIC ALCHEMY Until Always" on YouTube
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empresa-journal · 2 years
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Will Zoom (ZM) Collapse?
Will Zoom (ZM) Collapse?
Zoom (ZM) has lost over two-thirds of its stock value in the past year. Mr. Market paid $301.40 for Zoom Video Communications Inc. (NASDAQ: ZM) on 10 September 2021 and $84.08 for ZM on 12 September 2022.   Therefore, Zoom’s stock has collapsed. Consequently, some people will wonder if Zoom itself will soon collapse. One rationale for this view is COVID-19. The pandemic, which closed offices and…
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thelegend9798 · 2 years
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Cramer's week ahead; market needs obstacles resolved before a rally
Cramer’s week ahead; market needs obstacles resolved before a rally
CNBC’s Jim Cramer warned investors on Friday that a market rally has no chance of sustaining until the causes of the turmoil are resolved. “If we want the market to stage a meaningful comeback, we need China to reopen, Russia to withdraw from Ukraine, and the [Federal Reserve] to curb-stomp inflation with a 100-basis point rate hike,” the “Mad Money” host said. “Unfortunately, only one of those…
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leahsfiction · 9 months
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Zoom's Updated Terms of Service Permit Training AI on User Content Without Opt-Out - August 6, 2023 (updated August 7) - Stack Diary
I myself also got an email from a spokesperson, who said that, "Zoom customers decide whether to enable generative AI features, and separately whether to share customer content with Zoom for product improvement purposes." While these are all lovely responses, and at least they're being involved in the discussion, they don't actually answer the 10.4 clause in the Terms of Service, which states, “You agree to grant and hereby grant Zoom a perpetual, worldwide, non-exclusive, royalty-free, sublicensable, and transferable license and all other rights required or necessary to redistribute, publish, import, access, use, store, transmit, review, disclose, preserve, extract, modify, reproduce, share, use, display, copy, distribute, translate, transcribe, create derivative works, and process Customer Content and to perform all acts with respect to the Customer Content, including AI and ML training and testing.” Unless these are rectified and clarified, this means that Zoom can do exactly what they say they can do because you are agreeing to grant all the abovementioned permissions. I cannot stress enough that these aren't just "words at a wall" - in the 10.2 clause, you literally consent to Zoom using your data for AI/ML; you do not have a choice to opt-out because opting-out is not part of the terms.
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fuzzyizmit · 9 months
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OH FFS!
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