Tumgir
#ads
vintageeveryday · 2 days ago
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“4 out of 5 men want Oxfords... in these new Van Heusen styles” – Van Heusen Shirts ad, 1952.
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kropotkindersurprise · 15 days ago
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2022 - A group of activists use parkour to turn off useless energy wasting shop signs in Montpellier, France. [video]
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flowerlovecharmer · 2 months ago
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Reblog if you've ever been personally victimized by Pikachu man.
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pikaman-fan · 2 months ago
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fandom-ed · a year ago
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Tumblr i am BEGGING you to let us reblog ads
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sreegs · 5 months ago
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Is there a specific reason we can't reblog ads?
Advertisers don't like to be Kung Pow Penis'd.
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sovietfunion · 6 months ago
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American news media makes me so mad
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"Look at the horrors of the evil inscrutable East, they don't even want their citizens to die of a preventable disease outbreak for the sake of corporate greed" FUCK you, I have permanent health problems because people didn't want to wear goddamn masks or social distance, but of course taking basic health precautions would turn us into Vladimir Mao's Soviet Venezuela or whatever the fuck so who cares if nearly a million people die for your profit margins or mild shopping convenience
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weirdlandtv · 6 months ago
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Massacre at the drive-in: vintage ads.
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prokopetz · 11 months ago
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I just got a promotional email whose subject line was “we love experiences”.
Like, as opposed to what?
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achanceforfaramir · 5 months ago
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Damn elven ads! Browse with Palantir Online to watch content without ads.
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vintageeveryday · 14 hours ago
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Amazing vintage AC Spark Plug ads from the 1950s and 1960s.
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awordwasthebeginning · 18 days ago
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...tumblr bei der zielgruppenorientierten Werbung angekommen?
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traumatized-cryptid · a month ago
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jsyk, crochet cannot be done by machines. all crochet pieces are made by hand. when you see a big/otherwise disreputable company selling crochet for a low price, it’s almost certainly done by severely underpaid factory workers.
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pikaman-fan · 2 months ago
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sreegs · 8 months ago
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Whats up with tumblr ads?
With the recent spate of dirty feet pics filling my dash claiming to offer an effective method to rid my body of toxins, I wanted to write about something I've put off for a bit since I distanced myself from tumblr. I was an employee from 2015-2021 and witnessed it change hands from Yahoo to Verizon to Automattic from inside the belly of the beast. What follows is a holistic explanation for why tumblr ads are so bad. I'm not going to (and incapable of) providing you with the details, but after reading many outsiders' theories about tumblr ads, I wanted to offer an unofficial explanation.
1. Tumblr doesn't collect much info from you
On signup, tumblr collects your age and email. That's about it. From there, tumblr does build up a profile used to try to categorize you for advertisers, but it's trying to pull information from post and engagement history that's messy at best, anemic at worst. Tumblr's foundations are rooted in an era when sites acquired as many users as they could first, then monetized later. The problem is that those foundations were based on anonymity, before more unscrupulous covert methods of data collection were the norm.
You may have seen some ads on tumblr that are, indeed, incredibly specific to you, but those are ads that are served through an ad provider that recognizes your browser's cookies and then serves you a relevant ad. I'll explain this in a bit, but this is not based on any tumblr browsing data they have on you. It's merely a cookie thing, most commonly known as cross-site tracking.
Tumblr's anonymity has actually been a thorn in the side for developing features that users need. Like account recovery and such. This can best be verified with two-factor authentication, but that requires you to give up your phone number. You can do this now, but many users don't use it or don't even know about it.
2. Tumblr's ads are mostly a bunch of third-party ad services bidding for your views
The way advertising works on Tumblr, and most other websites other than Facebook and Google, is you scroll until you're just about to see an ad. In those few milliseconds, the ad is determined by checking a series of ad providers, one by one, in order, until one of them a) has and ad to show you, and b) bids high enough to show it to you
The thing about using third-party ad providers is they mostly suck. Facebook and Google offer decent ads, but they often require you to be providing FB and Google thumbprints from the users' cookies. And people who advertise on those platforms get to be more scrupulous over where they buy ad space. Providers other than FB/Google become bottom of the barrel ads, real fast. These are where the weird ads come from. Weird products, obvious scams, and the more nasty political ads (which tumblr tries to avoid).
These third party platforms are trusted to provide a certain level of quality and follow a certain set of rules. Often, they do not, and it's not in their best interest to do so. They want to serve as many ads as possible so they get their cut. So they'll find ways to get around limits based on repetitive ads, or skirting/ignoring rules of the types of ads the site wants to show. In order to remedy problematic ads, tumblr must contact the ad provider and tell them to stop fucking around. Their responses are often slow, begrudging, or sometimes noncompliant. Since tumblr needs money, they shrug their shoulders and say they tried, and the foot ads continue until the ad provider finally does something.
3. Tumblr's first-party ads had a rough history
If you've been here since 2013-2016 you may remember a time when Tumblr ads were alright. This is the era of Dennys, Tostinos, Gushers, etc making ads that looked like they belonged on tumblr. This was when brands on social media acting like people was just seen as mostly-innocent "how do you do fellow kids" weird humor and not just another sign of late stage capitalism.
Tumblr's own ads required a sales team to sell them. This meant salespeople went out and talked to companies to have them buy ad space on Tumblr. This is quickly becoming a bygone practice, as it's slower than programmatic ad buying and costs more in overhead. However, it ensures better quality ads show up, and more people actually clicked on them.
I can't tell you the whole story, but in summer 2016, tumblr's ads had the rug pulled out from under them. Tumblr was doing really good with their ads. I mean, actually good. During this era, tumblr's niche appeal also attracted celebs for their answer time, which in turn made the platform appealing to advertisers. I remember seeing the Black Pather cast walk by my desk during a tour of the old office. I got seats to a talk from Bruce Campbell and the cast of Evil Dead. Benedict Cumberbatch was there once, and I definitely ran into William Jackson Harper in the elevator.
Yahoo took notice of how trendy tumblr was and decided that it was time or tumblr's sales team to stop working exclusively for tumblr and move under Yahoo's sales team. To pour salt on the wound, the welcoming from their new boss was incredibly condescending. This resulted in most of tumblr's sales team resigning, taking their clients with them.
While this wasn't the only nail in the coffin, it was a pretty big one. If you had the opportunity to see tumblr ad revenue graphs from before and after 2016, you'd see a steady rise, then a very sharp decline. It was demoralizing for the whole company.
4. Holistically, tumblr's unappealing to advertisers
All of the above factors contribute to this point. If a site doesn't have a lot of good ads, good advertisers choose to serve ads elsewhere. Tumblr's traffic is miniscule compared to other platforms, so that too, drives down the appeal. And tumblr's remaining first-party ads are high-touch, expensive, and more difficult to organize than the more predominant way of advertising these days: bidding automatically on ad space right about to appear before the user's eyes.
This, by the way, is true for most sites outside of FB and Google, and to some extent Twitter (they're on the slide, though). Online advertising is a fucking hellscape and I wish we could un-open pandora's box.
It was really depressing to watch this slide from the inside because I care about the people who use tumblr, and I knew that advertising is a necessary evil if you can't pay for your site in any other way. I don't know if they'll find the answer before the money runs out but here's to hoping they do.
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escuerzoresucitado · 28 days ago
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David Lynch ad for coffee in a can, set in the world of Twin Peaks, only ever aired in Japan.
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pikachu-man-archive · a month ago
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YOOOOOOOOOOOOOOO!!!!
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They responded-
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