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Unheard Cry For Help!

A large part of the Brazilian sea coast was hit by an unknown and so far undetected oil spoiling. While this situation is unsolved, the ocean ecosystem suffers with the tragic consequences.

Even joint efforts were created to assemble volunteers that started to collect by their own initiative the oil spoiled over the beaches. This campaign suggests a closer look to what isn’t so visible: the suffering caused to so many marine species and the people that claims for quicker solutions to this terrible environmental tragedy.

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Germs love winter. Take care!

A germ making itself cozy in winter by thriving in a human body. Preventive advertisement against winter diseases, for a health insurance plan that embraces health promotion.

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A very interesting point that was introduced to me today is out of the Advertising Age article “EU Cookie Law Could Be the Death of Digital Both Consumer Experiences and Marketing Effectiveness Will Take a Hit.”

The direct quote out of the article is as follows: “When customers opt out of sharing their data, they take away our ability to improve products and services. This law will result in websites becoming, well, dumb again.” The article explains that much of what is done on the Internet and much of what you, the consumer, might say has been made easy, such as looking for movies on Netflix will be less convenient if laws like these are passed. Do you recall ever logging onto Netflix and seeing recommendations specifically to you based on what you have previously ordered? You can thank cookies for that. Same thing when you log onto Amazon to order a new book. Cookies, thank you again for allowing suggestions for other interesting items possible.

According to another article on Advertising Age, “Use of Tracking Cookies on the Rise as Advertisers Seek More Data From Web Surfers Use of Tracking Technologies Up 23% From Last Year,” the following are the top 10 US sites, measured by The Center’s Web Privacy Census:

1. Google
2. YouTube
3. Facebook
4. MSN
5. Twitter
6. Yahoo
7. Amazon
8. Wikipedia
10. Huffington Post

These ten sites would not run nearly as efficiently if it were not for the capability of using cookies. These sites would not be as user friendly as they are today.

But for those of you who are still scared of cookies, there are ways to block traces. If you are serious about staying private do the following:

Mac: at the same time hold down fn+ctrl+command and then hit n. A new browser should pop up.
Windows: a little more work
1. Open Internet Explorer by clicking the Start button , and then clicking Internet Explorer. 2. Click the Tools button, and then click Internet Options. 3. Click the Privacy tab, and then, under Settings, move the slider to the top to block all cookies or to the bottom to allow all cookies, and then click OK.

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 … and I finally completed my deck.  The session is called “Blogging in the FTC Era” and it aims to help bloggers better understand the Commission’s new “Guides” and adopt best practices to ensure compliance. 

Here’s the final slide, a mashup of companies, organizations and individuals mentioned in the session.  Who’d have thought Kim Kardashian and the FTC’s Mary Engle would be ever plotted in the same circle?

If you want to attend or sponsor, contact: @tessa.

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