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“The second is we need new models and accountability systems so that as the world gets better and more and more persuasive over time – because it’s only going to get more persuasive – that the people in those control rooms are accountable and transparent to what we want. The only form of ethical persuasion that exists is when the goals of the persuader are aligned with the goals of the persuadee. And that involves questioning big things, like the business model of advertising.”

Tristan Harris: TED talk// How a handful of tech companies control billions of minds every day

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“It’s a social validation feedback loop, exactly the kind of thing a hacker like myself would come up with because you’re exploiting the vulnerability in human psychology.”


Sean Parker, Facebook Co-Founder

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