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#also i want google to know i want to drop a pin right on plutos heart
ceaselessbasher · 3 years
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Hey, Google Maps, it’s real cool of you to let me visit other planets and moons and shit 
Not so cool that I can’t drop a pin or add any place on them to my “Want to go” list
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templified · 4 years
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Pinterest Style WordPress Themes | Templified
New Post has been published on https://templified.com/pinterest-style-wordpress-themes/
Pinterest Style WordPress Themes
This collection of WordPress Pinterest style themes aims to please and we know you’re going to find something you adore.  We’ve gathered up the best themes that have that Pinterest style, you know, a masonry grid that is infinitely loading?  Pinterest is one of the most popular social networks and people love the way the page looks, since all of your content is at the forefront and users can navigate through your content visually, which is a fun and interesting way to make sure your most popular posts get the most attention.
Pinterest is a wildly popular social media network, so having a website with a very familiar look and feel could go a long way to delivering a great user experience, with memorable content and tons of clicks.  That’s what these themes have in mind, a Pinterest style site with similar layout and navigation, incredibly visual the entire way.  With these Pinterest style themes for WordPress, you’ll be building your very own social media network in no time flat.
Unich
Unich has that infinite scrolling look that’s paired with a classic masonry style, it’s quite reminiscent of Pinterest, which is why it’s made this list.  Go figure, right?  Unich really makes social media a featured part of the layout, it’s pretty well made for making the most out of all kinds of viral content.  In terms of the layout, it’s also very well organized for using Ad Sense to make a little bit of money off of your content.  This theme has perfect support for Gutenberg, it’s got one click demo data import, impeccable support, plenty of documentation and it’s completely customizable.  A really solid theme that I think you can make plenty of use of.
Demo More Information Get Hosting
UberGrid
Ubergrid, exclusively available on ThemeForest, is a retina ready portfolio theme that packs a lot of features into a simple, minimalist design package and does it all at a reasonable price.  This beautiful, reliable, well-built, flexible and contemporary WooCommerce WordPress theme will allow you to market products or create amazing content with a cool Pinterest inspired design.  Building a wonderful, user friendly website has never been easier.  UberGrid comes included with a page builder, a powerful and easy-to-usefront-page manager and theme manager pages.  Infinite scrolling options are handy too, if that’s something you’re interested in.  All this and demo content installed with just one click of a mouse?  Perfect!  Ubergrid is a great theme for all occasions and it’s amazing style continues to win people over even after being on the market for a handful of years now.
Demo More Information Get Hosting
Pin This
Pin This is, not surprisingly, one of the most popular WordPress Pinterest style themes on the market.  The layout is a dead ringer for one of the most popular social media networks out there and the style is just the beginning.  Pin This offers a lot of the same functionality too, which makes it fairly unique among WordPress offerings.  You want style?  You want customization?  You want features that make it easy for your readers to get access to the content they way?  Well, Pin This is a great solution.  The clean design emplasizes and frames your content properly and this theme is great for any sort of personal or professional photo portfolio, creative agencies will love the ease with which you can create a sharp and easy to manage portfolio.  Designers, illustrators, video photographers and more will all love this theme.
There are several custom post formats for all of your media, social icons for sharing content, incredible support for embedded media or self hosted media for that matter.  It’s Adsense ready and easily customized via the Smart Admin Panel, which is included for free.  Pin This is a wonderful way to get a Pinterest style look for your WordPress theme.
Demo More Information Get Hosting
Pinmaister
Pinmaister is, not surprisingly considering it’s name, a Pinterest style WordPress theme that makes an attractive site for showing off content with a Pinterest style infinite scrolling home page.  Pinterest is popular in part because the navigation is so incredibly visual, you can see new, fresh and interesting content with every page you look at.  Pinmaiser is flexible too, you can brand this theme to look exactly as you want it to look, the drag and drop page builder makes it easy to get a perfect layout without the experience in coding that some themes require.  With Pinmaister, your site will rank very well, since it’s SEO optimized and it makes for a fun, user friendly and powerful way to share your content with the world.
Demo More Information Get Hosting
Pluto
Pluto is a clean, simple and easy to use Pinterest inspired WordPress theme that has a fun masonry grid layout and tons of features to help make your blogging efforts really pay off.  With nearly 3000 sales and a sparkling 4.77 rating on ThemeForest, it’s one of the most popular themes in this category, Pluto is WooCommerce compatible, though it also works well with other eCommerce plugins too.  Add some header advertisements and you can monetize your blog in that way too, to go along with product sales and affiliate marketing.  The menu can go up top in the header area or to either the left or right sidebar, Pluto also has eight great post formats and powerful admin options to make customization a snap.
Demo More Information Get Hosting
Coney
Coney is a beautiful looking theme that we really think you should consider for your next WordPress project.  If you require an upgraded design and style for your site, you might want to think of a trendy blog style theme with infinite loading posts.  It just so happens that that perfectly describes Coney here.  Coney is incredibly high quality, striking to look at and it loads breathtakingly fast.  Coney offers everything you’ll need to make an awesome blog site, beautiful and trendy in equal parts.  There are over 20 different blog styles, 10 header variations and it’s even WooCommerce compatible.  The Pinterest-like layout is super familiar and it’s  a great way to highlight all your products, no matter what they are.
Demo More Information Get Hosting
Pinstagram
On the hunt for a beautiful Pinterest style WordPress theme?  Pinstagram could be the one for you.  MyThemeShop is a wonderful theme maker, one of the best in the business, to be honest.  Pinstagram is a highly customizable WordPress theme and you don’t need to know how to code to get the most out of it.  Pinterest is incredibly popular and part of that popularity is based on the incredible usability.  Folks are very familiar with Pinterest, which means they’ll be immediately familiar with your site based on the Pinstagram theme.  You’ll get tons of widgetized areas, Google fonts and the colors are all changeable too.  You’re going to love the simple layout with traditional Pinterest style layouts and you’ll be able to maximize the amount of eyes on your content.  That helps build user engagement, which can definitely help drive your traffic to levels higher than you could have anticipated.
Demo More Information Get Hosting
Merapi
Responsive and ready for just about anything, Merapi is a great looking, well organized blog theme that is a wonderful solution for personal blogs and journals, news magazines and creative portfolios.  If you want to have your content look great with massiv click through rates, the Pinterest style has proven to be a winner.  I love the focus on both typography and mixed media posts.  Merapi is very highly rated too, with over 500 downloads, sparkling reviews, great support and a wealth of documentation to help get you started.
Demo More Information Get Hosting
Pin
Masonry has never looked better than with this theme, and that makes Pin one of the best WordPress blog themes on the market. You’ll enjoy the heck out of this personal blog theme, from the design to the features, it’s got everything you need to make a real impact.   Pin is a gentle looking WordPress grid style portfolio theme that’s amusing, clean and absolutely ready to show off your photos and blog posts! Effective for the latest clothing portfolios, ad agencies and more. Maybe a wedding photography company interested in a cutting edge theme to find a new look? The theme’s developer has make sure that the layout is really tightly structured, so simple and it’s deceptively powerful.
Demo More Information Get Hosting
Waulah
Clean and premium, feature filled and user friendly, that’s Waulah.  This infinite scrolling theme is ideal for news sites, online magazines and blogs.  Waulah is clean and flexible, suitable for almost any sort of blog site too.  Sports, travel, photography, you name it.  The Pinterest-style layout is familiar to most and it helps make your content incredibly visual and that really lures in your readers, making them click on more of your interesting articles and posts.  Social sharing is also at the center stage here, easily add your social networking accounts for sites like Pinterest, Facebook, LinkedIn, Twitter and more.  With Waulah, you get a strong theme that’s easy to use and it always looks great on every device.
Demo More Information Get Hosting
Accord
Accord is a really slick Pinterest style theme, it comes with 9 amazing widgets, a post rating system that helps with user engagement, there are 7 different post types too.  This theme is built on Bootstrap code, so it loads up fast and looks fantastic on all screen sizes.  This theme works just as well for personal blogs as it does for a magazine.  Which one you choose, well, that’s up to you.  Either way, you’ll have a really eye-catching and user friendly Pinterest style layout that’s familiar and unique at the same time.  This simple theme is a real blogger’s delight and the ratings seem to prove that. This theme is popular and well liked, with a really strong overall rating on ThemeForest.  Well worth checking out.
Demo More Information Get Hosting
0 notes
chpatdoorsl3z0a1 · 7 years
Text
Why #Hashtags Are Critical to Your Social Media Success
Why #Hashtags Are Critical to Your Social Media Success Your Social Media Campaigns May Be Missing Out
Our most recent social media blog included several regarding hashtags. Retired educator Joan Gustafson started the comment discussion by asking: “Still not sure about using hashtags….I “get” it and know why people use them…but do people really “search” for info using hashtags? #notsureabouthashtags #whynotsearchgoogleratherthashtags #andIthoughtIwasdonewithhashtags :)”
Others echoed the sentiment of “do we really need them?” and “unclear about hashtags.”
I wanted to write a blog post focused on getting to the bottom of why and how to use them.
A few years ago, my wife and I took our family to Disney World for the first time. Upon arrival, we registered and each of us received a large button that proclaimed “1st Visit” surrounded by Micky, Pluto, Goofy, and Donald Duck. Our family was so excited we promptly pinned those on and set out. At the time, I didn’t think much about it, but throughout our week-long visit, it was the beacon that got us noticed. Whenever waiting for attractions or walking down the streets, characters, “cast members” (Disney’s word for employees) and others would seem to go out of their way to ask us if we were having an enjoyable time and if we needed anything. Only later did I realize that simple button was the signal to others to engage in an intentional way with my family.
Just as Disney uses the power of a button to encourage engagement with the right audience, your social media strategy can do the same. Rather than a button to wear on your apparel, you have the power of the hashtag to get you and your message noticed.
Hashtags Defined
According to Twitter, a hashtag is “any word or phrase with the # symbol immediately in front of it.” Hashtags were created organically by Twitter users as a means to organize the vast amount of content flowing through the social media channel. Hashtags also make it easier to follow a conversation about a particular topic or find a topic based upon the search function. Since the introduction on Twitter, most networks are using them in one way or another, including the following: Facebook, YouTube, LinkedIn, Instagram, Google+ and Pinterest. Suffice it to say, hashtags are here to stay.
7 Reasons You Should be Using Hashtags
Now that we have established what hashtags are and their importance, here are seven reasons to start using them today:
1. Streams
Many social media users leverage dashboard tools such as Tweetdeck and Hootsuite to organize the information that they consume. These tools allow you to set up “channels” to monitor and organize your followers (e.g. donors, media, colleagues), manage outgoing communication drafts, and follow keyword hashtags.
Much of my content is discovered by my use of hashtags that I know my audience follows: #hesm (higher education social media), #HEmkting (higher education marketing) #ismarketing (independent school marketing), and #emchat (the hashtag used for a Thursday night chat by enrollment management professionals).
I discovered these hashtags by using Hashtagify.me, an online database that organizes popular hashtags and provides related and relevant hashtags to consider. I found my options by analyzing the hashtag #highered. Remember that choosing hashtags is an important process in your strategy, and you should find tags that are in circulation to associate with your organization.
2. Search
A number of users also take advantage of the search function within social media networks to discover accounts to follow based upon their hashtag usage. Hashtags can improve your search engine optimization within the network.
Many Twitter users leverage the hashtags not only in their communication, but in their profile descriptions for this reason. Much like the streams, search is a way for your message to be discovered and followed in an easy way for your users.
3. Gain Influencer Notice
Another reason to leverage hashtags is to gain the attention of influencers. Within the Hashtagify.me tool set, you’ll find the ability to identify the most influential users for a particular hashtag. This is important because every time an influencer retweets or engages with your communication, it is amplified to their audience and to possible followers for your organization.
Understanding and building relationships with these individuals can create dynamic opportunity for your messaging.
4. Advertising
Pay-per-click advertising within social media is heating up and producing strong returns on the investment. A strategy for amplifying your message is to include trending or popular hashtags with your advertisement.
Again, turning to online tools to best understand your target audience and the hashtags that they are using can yield improved results for your campaigns and conversions. This should be a part of your social media strategy.
5. Online Chats
In their book The Art of Social Media, Guy Kawasaki and Peg Fitzpatrick outline an excellent strategy for Twitter chats – organized discussions monitored by hashtags to allow users to follow conversations. I encourage admissions offices to consider developing and scheduling prospective student and parent chats throughout the fall months. This could also be used for advancement and alumni relations to organize meet-ups and other question/answer times with key leaders.
Developing your own hashtag as part of that chat strategy is recommended, and using popular hashtags to initially promote it would be part of the marketing strategy.
6. Newsjacking
During Superbowl XLVII, the power went out in the New Orleans Superdome. One tweet from Oreo Cookies stole the show and was remembered as one of the brilliant advertising moves of the night. They did not pay the millions of dollars for an elaborate 60-second ad. They used a tweet:
Power out? No problem. http://pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
David Meerman Scott, in his book The New Rules of Marketing & PR discusses the new trend of “newsjacking” and how by strategically using hashtags around a news event, an organization can essentially hi-jack some coverage by inserting themselves into the news stream. While this is not for everyone, nor should it be an early part of your strategy, it may be a future option for more mature social media experts.
7. Offline Promotion = Viral Opportunities
Indiana University leveraged hashtags as part of a brilliant admission promotion. The simple use of the hashtag #IUSAIDYES on bright, bold red envelopes produced a viral social media campaign when students began posting selfies with their acceptance letters:
hello BLOOMINGTON ❤️ #IUsaidYes http://pic.twitter.com/YS9UaHxEc3 — Jaye. (@jaayeee___) February 15, 2015
Creative thinking with hashtags may result in wider audiences for your marketing messages.
Hashtags are a key tool in your social media strategy. These seven ideas are just some of the reasons you should use hashtags and understand them in a greater degree. With planning and strategy, hashtags should become a regular part of your social media practice.
How are you using Hashtags? Drop your thoughts in the comments below.
This post was originally published at http://ift.tt/1HK26N9
http://ift.tt/2wdsY87
0 notes
winreplace30303 · 7 years
Text
Why #Hashtags Are Critical to Your Social Media Success
Why #Hashtags Are Critical to Your Social Media Success Your Social Media Campaigns May Be Missing Out
Our most recent social media blog included several regarding hashtags. Retired educator Joan Gustafson started the comment discussion by asking: “Still not sure about using hashtags….I “get” it and know why people use them…but do people really “search” for info using hashtags? #notsureabouthashtags #whynotsearchgoogleratherthashtags #andIthoughtIwasdonewithhashtags :)”
Others echoed the sentiment of “do we really need them?” and “unclear about hashtags.”
I wanted to write a blog post focused on getting to the bottom of why and how to use them.
A few years ago, my wife and I took our family to Disney World for the first time. Upon arrival, we registered and each of us received a large button that proclaimed “1st Visit” surrounded by Micky, Pluto, Goofy, and Donald Duck. Our family was so excited we promptly pinned those on and set out. At the time, I didn’t think much about it, but throughout our week-long visit, it was the beacon that got us noticed. Whenever waiting for attractions or walking down the streets, characters, “cast members” (Disney’s word for employees) and others would seem to go out of their way to ask us if we were having an enjoyable time and if we needed anything. Only later did I realize that simple button was the signal to others to engage in an intentional way with my family.
Just as Disney uses the power of a button to encourage engagement with the right audience, your social media strategy can do the same. Rather than a button to wear on your apparel, you have the power of the hashtag to get you and your message noticed.
Hashtags Defined
According to Twitter, a hashtag is “any word or phrase with the # symbol immediately in front of it.” Hashtags were created organically by Twitter users as a means to organize the vast amount of content flowing through the social media channel. Hashtags also make it easier to follow a conversation about a particular topic or find a topic based upon the search function. Since the introduction on Twitter, most networks are using them in one way or another, including the following: Facebook, YouTube, LinkedIn, Instagram, Google+ and Pinterest. Suffice it to say, hashtags are here to stay.
7 Reasons You Should be Using Hashtags
Now that we have established what hashtags are and their importance, here are seven reasons to start using them today:
1. Streams
Many social media users leverage dashboard tools such as Tweetdeck and Hootsuite to organize the information that they consume. These tools allow you to set up “channels” to monitor and organize your followers (e.g. donors, media, colleagues), manage outgoing communication drafts, and follow keyword hashtags.
Much of my content is discovered by my use of hashtags that I know my audience follows: #hesm (higher education social media), #HEmkting (higher education marketing) #ismarketing (independent school marketing), and #emchat (the hashtag used for a Thursday night chat by enrollment management professionals).
I discovered these hashtags by using Hashtagify.me, an online database that organizes popular hashtags and provides related and relevant hashtags to consider. I found my options by analyzing the hashtag #highered. Remember that choosing hashtags is an important process in your strategy, and you should find tags that are in circulation to associate with your organization.
2. Search
A number of users also take advantage of the search function within social media networks to discover accounts to follow based upon their hashtag usage. Hashtags can improve your search engine optimization within the network.
Many Twitter users leverage the hashtags not only in their communication, but in their profile descriptions for this reason. Much like the streams, search is a way for your message to be discovered and followed in an easy way for your users.
3. Gain Influencer Notice
Another reason to leverage hashtags is to gain the attention of influencers. Within the Hashtagify.me tool set, you’ll find the ability to identify the most influential users for a particular hashtag. This is important because every time an influencer retweets or engages with your communication, it is amplified to their audience and to possible followers for your organization.
Understanding and building relationships with these individuals can create dynamic opportunity for your messaging.
4. Advertising
Pay-per-click advertising within social media is heating up and producing strong returns on the investment. A strategy for amplifying your message is to include trending or popular hashtags with your advertisement.
Again, turning to online tools to best understand your target audience and the hashtags that they are using can yield improved results for your campaigns and conversions. This should be a part of your social media strategy.
5. Online Chats
In their book The Art of Social Media, Guy Kawasaki and Peg Fitzpatrick outline an excellent strategy for Twitter chats – organized discussions monitored by hashtags to allow users to follow conversations. I encourage admissions offices to consider developing and scheduling prospective student and parent chats throughout the fall months. This could also be used for advancement and alumni relations to organize meet-ups and other question/answer times with key leaders.
Developing your own hashtag as part of that chat strategy is recommended, and using popular hashtags to initially promote it would be part of the marketing strategy.
6. Newsjacking
During Superbowl XLVII, the power went out in the New Orleans Superdome. One tweet from Oreo Cookies stole the show and was remembered as one of the brilliant advertising moves of the night. They did not pay the millions of dollars for an elaborate 60-second ad. They used a tweet:
Power out? No problem. http://pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
David Meerman Scott, in his book The New Rules of Marketing & PR discusses the new trend of “newsjacking” and how by strategically using hashtags around a news event, an organization can essentially hi-jack some coverage by inserting themselves into the news stream. While this is not for everyone, nor should it be an early part of your strategy, it may be a future option for more mature social media experts.
7. Offline Promotion = Viral Opportunities
Indiana University leveraged hashtags as part of a brilliant admission promotion. The simple use of the hashtag #IUSAIDYES on bright, bold red envelopes produced a viral social media campaign when students began posting selfies with their acceptance letters:
hello BLOOMINGTON ❤️ #IUsaidYes http://pic.twitter.com/YS9UaHxEc3 — Jaye. (@jaayeee___) February 15, 2015
Creative thinking with hashtags may result in wider audiences for your marketing messages.
Hashtags are a key tool in your social media strategy. These seven ideas are just some of the reasons you should use hashtags and understand them in a greater degree. With planning and strategy, hashtags should become a regular part of your social media practice.
How are you using Hashtags? Drop your thoughts in the comments below.
This post was originally published at http://ift.tt/1HK26N9
http://ift.tt/2wdsY87
0 notes
chipwin08109 · 7 years
Text
Why #Hashtags Are Critical to Your Social Media Success
Why #Hashtags Are Critical to Your Social Media Success Your Social Media Campaigns May Be Missing Out
Our most recent social media blog included several regarding hashtags. Retired educator Joan Gustafson started the comment discussion by asking: “Still not sure about using hashtags….I “get” it and know why people use them…but do people really “search” for info using hashtags? #notsureabouthashtags #whynotsearchgoogleratherthashtags #andIthoughtIwasdonewithhashtags :)”
Others echoed the sentiment of “do we really need them?” and “unclear about hashtags.”
I wanted to write a blog post focused on getting to the bottom of why and how to use them.
A few years ago, my wife and I took our family to Disney World for the first time. Upon arrival, we registered and each of us received a large button that proclaimed “1st Visit” surrounded by Micky, Pluto, Goofy, and Donald Duck. Our family was so excited we promptly pinned those on and set out. At the time, I didn’t think much about it, but throughout our week-long visit, it was the beacon that got us noticed. Whenever waiting for attractions or walking down the streets, characters, “cast members” (Disney’s word for employees) and others would seem to go out of their way to ask us if we were having an enjoyable time and if we needed anything. Only later did I realize that simple button was the signal to others to engage in an intentional way with my family.
Just as Disney uses the power of a button to encourage engagement with the right audience, your social media strategy can do the same. Rather than a button to wear on your apparel, you have the power of the hashtag to get you and your message noticed.
Hashtags Defined
According to Twitter, a hashtag is “any word or phrase with the # symbol immediately in front of it.” Hashtags were created organically by Twitter users as a means to organize the vast amount of content flowing through the social media channel. Hashtags also make it easier to follow a conversation about a particular topic or find a topic based upon the search function. Since the introduction on Twitter, most networks are using them in one way or another, including the following: Facebook, YouTube, LinkedIn, Instagram, Google+ and Pinterest. Suffice it to say, hashtags are here to stay.
7 Reasons You Should be Using Hashtags
Now that we have established what hashtags are and their importance, here are seven reasons to start using them today:
1. Streams
Many social media users leverage dashboard tools such as Tweetdeck and Hootsuite to organize the information that they consume. These tools allow you to set up “channels” to monitor and organize your followers (e.g. donors, media, colleagues), manage outgoing communication drafts, and follow keyword hashtags.
Much of my content is discovered by my use of hashtags that I know my audience follows: #hesm (higher education social media), #HEmkting (higher education marketing) #ismarketing (independent school marketing), and #emchat (the hashtag used for a Thursday night chat by enrollment management professionals).
I discovered these hashtags by using Hashtagify.me, an online database that organizes popular hashtags and provides related and relevant hashtags to consider. I found my options by analyzing the hashtag #highered. Remember that choosing hashtags is an important process in your strategy, and you should find tags that are in circulation to associate with your organization.
2. Search
A number of users also take advantage of the search function within social media networks to discover accounts to follow based upon their hashtag usage. Hashtags can improve your search engine optimization within the network.
Many Twitter users leverage the hashtags not only in their communication, but in their profile descriptions for this reason. Much like the streams, search is a way for your message to be discovered and followed in an easy way for your users.
3. Gain Influencer Notice
Another reason to leverage hashtags is to gain the attention of influencers. Within the Hashtagify.me tool set, you’ll find the ability to identify the most influential users for a particular hashtag. This is important because every time an influencer retweets or engages with your communication, it is amplified to their audience and to possible followers for your organization.
Understanding and building relationships with these individuals can create dynamic opportunity for your messaging.
4. Advertising
Pay-per-click advertising within social media is heating up and producing strong returns on the investment. A strategy for amplifying your message is to include trending or popular hashtags with your advertisement.
Again, turning to online tools to best understand your target audience and the hashtags that they are using can yield improved results for your campaigns and conversions. This should be a part of your social media strategy.
5. Online Chats
In their book The Art of Social Media, Guy Kawasaki and Peg Fitzpatrick outline an excellent strategy for Twitter chats – organized discussions monitored by hashtags to allow users to follow conversations. I encourage admissions offices to consider developing and scheduling prospective student and parent chats throughout the fall months. This could also be used for advancement and alumni relations to organize meet-ups and other question/answer times with key leaders.
Developing your own hashtag as part of that chat strategy is recommended, and using popular hashtags to initially promote it would be part of the marketing strategy.
6. Newsjacking
During Superbowl XLVII, the power went out in the New Orleans Superdome. One tweet from Oreo Cookies stole the show and was remembered as one of the brilliant advertising moves of the night. They did not pay the millions of dollars for an elaborate 60-second ad. They used a tweet:
Power out? No problem. http://pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
David Meerman Scott, in his book The New Rules of Marketing & PR discusses the new trend of “newsjacking” and how by strategically using hashtags around a news event, an organization can essentially hi-jack some coverage by inserting themselves into the news stream. While this is not for everyone, nor should it be an early part of your strategy, it may be a future option for more mature social media experts.
7. Offline Promotion = Viral Opportunities
Indiana University leveraged hashtags as part of a brilliant admission promotion. The simple use of the hashtag #IUSAIDYES on bright, bold red envelopes produced a viral social media campaign when students began posting selfies with their acceptance letters:
hello BLOOMINGTON ❤️ #IUsaidYes http://pic.twitter.com/YS9UaHxEc3 — Jaye. (@jaayeee___) February 15, 2015
Creative thinking with hashtags may result in wider audiences for your marketing messages.
Hashtags are a key tool in your social media strategy. These seven ideas are just some of the reasons you should use hashtags and understand them in a greater degree. With planning and strategy, hashtags should become a regular part of your social media practice.
How are you using Hashtags? Drop your thoughts in the comments below.
This post was originally published at http://ift.tt/1HK26N9
http://ift.tt/2wdsY87
0 notes
porchenclose10019 · 7 years
Text
Why #Hashtags Are Critical to Your Social Media Success
Why #Hashtags Are Critical to Your Social Media Success Your Social Media Campaigns May Be Missing Out
Our most recent social media blog included several regarding hashtags. Retired educator Joan Gustafson started the comment discussion by asking: “Still not sure about using hashtags….I “get” it and know why people use them…but do people really “search” for info using hashtags? #notsureabouthashtags #whynotsearchgoogleratherthashtags #andIthoughtIwasdonewithhashtags :)”
Others echoed the sentiment of “do we really need them?” and “unclear about hashtags.”
I wanted to write a blog post focused on getting to the bottom of why and how to use them.
A few years ago, my wife and I took our family to Disney World for the first time. Upon arrival, we registered and each of us received a large button that proclaimed “1st Visit” surrounded by Micky, Pluto, Goofy, and Donald Duck. Our family was so excited we promptly pinned those on and set out. At the time, I didn’t think much about it, but throughout our week-long visit, it was the beacon that got us noticed. Whenever waiting for attractions or walking down the streets, characters, “cast members” (Disney’s word for employees) and others would seem to go out of their way to ask us if we were having an enjoyable time and if we needed anything. Only later did I realize that simple button was the signal to others to engage in an intentional way with my family.
Just as Disney uses the power of a button to encourage engagement with the right audience, your social media strategy can do the same. Rather than a button to wear on your apparel, you have the power of the hashtag to get you and your message noticed.
Hashtags Defined
According to Twitter, a hashtag is “any word or phrase with the # symbol immediately in front of it.” Hashtags were created organically by Twitter users as a means to organize the vast amount of content flowing through the social media channel. Hashtags also make it easier to follow a conversation about a particular topic or find a topic based upon the search function. Since the introduction on Twitter, most networks are using them in one way or another, including the following: Facebook, YouTube, LinkedIn, Instagram, Google+ and Pinterest. Suffice it to say, hashtags are here to stay.
7 Reasons You Should be Using Hashtags
Now that we have established what hashtags are and their importance, here are seven reasons to start using them today:
1. Streams
Many social media users leverage dashboard tools such as Tweetdeck and Hootsuite to organize the information that they consume. These tools allow you to set up “channels” to monitor and organize your followers (e.g. donors, media, colleagues), manage outgoing communication drafts, and follow keyword hashtags.
Much of my content is discovered by my use of hashtags that I know my audience follows: #hesm (higher education social media), #HEmkting (higher education marketing) #ismarketing (independent school marketing), and #emchat (the hashtag used for a Thursday night chat by enrollment management professionals).
I discovered these hashtags by using Hashtagify.me, an online database that organizes popular hashtags and provides related and relevant hashtags to consider. I found my options by analyzing the hashtag #highered. Remember that choosing hashtags is an important process in your strategy, and you should find tags that are in circulation to associate with your organization.
2. Search
A number of users also take advantage of the search function within social media networks to discover accounts to follow based upon their hashtag usage. Hashtags can improve your search engine optimization within the network.
Many Twitter users leverage the hashtags not only in their communication, but in their profile descriptions for this reason. Much like the streams, search is a way for your message to be discovered and followed in an easy way for your users.
3. Gain Influencer Notice
Another reason to leverage hashtags is to gain the attention of influencers. Within the Hashtagify.me tool set, you’ll find the ability to identify the most influential users for a particular hashtag. This is important because every time an influencer retweets or engages with your communication, it is amplified to their audience and to possible followers for your organization.
Understanding and building relationships with these individuals can create dynamic opportunity for your messaging.
4. Advertising
Pay-per-click advertising within social media is heating up and producing strong returns on the investment. A strategy for amplifying your message is to include trending or popular hashtags with your advertisement.
Again, turning to online tools to best understand your target audience and the hashtags that they are using can yield improved results for your campaigns and conversions. This should be a part of your social media strategy.
5. Online Chats
In their book The Art of Social Media, Guy Kawasaki and Peg Fitzpatrick outline an excellent strategy for Twitter chats – organized discussions monitored by hashtags to allow users to follow conversations. I encourage admissions offices to consider developing and scheduling prospective student and parent chats throughout the fall months. This could also be used for advancement and alumni relations to organize meet-ups and other question/answer times with key leaders.
Developing your own hashtag as part of that chat strategy is recommended, and using popular hashtags to initially promote it would be part of the marketing strategy.
6. Newsjacking
During Superbowl XLVII, the power went out in the New Orleans Superdome. One tweet from Oreo Cookies stole the show and was remembered as one of the brilliant advertising moves of the night. They did not pay the millions of dollars for an elaborate 60-second ad. They used a tweet:
Power out? No problem. http://pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
David Meerman Scott, in his book The New Rules of Marketing & PR discusses the new trend of “newsjacking” and how by strategically using hashtags around a news event, an organization can essentially hi-jack some coverage by inserting themselves into the news stream. While this is not for everyone, nor should it be an early part of your strategy, it may be a future option for more mature social media experts.
7. Offline Promotion = Viral Opportunities
Indiana University leveraged hashtags as part of a brilliant admission promotion. The simple use of the hashtag #IUSAIDYES on bright, bold red envelopes produced a viral social media campaign when students began posting selfies with their acceptance letters:
hello BLOOMINGTON ❤️ #IUsaidYes http://pic.twitter.com/YS9UaHxEc3 — Jaye. (@jaayeee___) February 15, 2015
Creative thinking with hashtags may result in wider audiences for your marketing messages.
Hashtags are a key tool in your social media strategy. These seven ideas are just some of the reasons you should use hashtags and understand them in a greater degree. With planning and strategy, hashtags should become a regular part of your social media practice.
How are you using Hashtags? Drop your thoughts in the comments below.
This post was originally published at http://ift.tt/1HK26N9
http://ift.tt/2wdsY87
0 notes
chrisanejeanpm9 · 7 years
Text
Why #Hashtags Are Critical to Your Social Media Success
Why #Hashtags Are Critical to Your Social Media Success Your Social Media Campaigns May Be Missing Out
Our most recent social media blog included several regarding hashtags. Retired educator Joan Gustafson started the comment discussion by asking: “Still not sure about using hashtags….I “get” it and know why people use them…but do people really “search” for info using hashtags? #notsureabouthashtags #whynotsearchgoogleratherthashtags #andIthoughtIwasdonewithhashtags :)”
Others echoed the sentiment of “do we really need them?” and “unclear about hashtags.”
I wanted to write a blog post focused on getting to the bottom of why and how to use them.
A few years ago, my wife and I took our family to Disney World for the first time. Upon arrival, we registered and each of us received a large button that proclaimed “1st Visit” surrounded by Micky, Pluto, Goofy, and Donald Duck. Our family was so excited we promptly pinned those on and set out. At the time, I didn’t think much about it, but throughout our week-long visit, it was the beacon that got us noticed. Whenever waiting for attractions or walking down the streets, characters, “cast members” (Disney’s word for employees) and others would seem to go out of their way to ask us if we were having an enjoyable time and if we needed anything. Only later did I realize that simple button was the signal to others to engage in an intentional way with my family.
Just as Disney uses the power of a button to encourage engagement with the right audience, your social media strategy can do the same. Rather than a button to wear on your apparel, you have the power of the hashtag to get you and your message noticed.
Hashtags Defined
According to Twitter, a hashtag is “any word or phrase with the # symbol immediately in front of it.” Hashtags were created organically by Twitter users as a means to organize the vast amount of content flowing through the social media channel. Hashtags also make it easier to follow a conversation about a particular topic or find a topic based upon the search function. Since the introduction on Twitter, most networks are using them in one way or another, including the following: Facebook, YouTube, LinkedIn, Instagram, Google+ and Pinterest. Suffice it to say, hashtags are here to stay.
7 Reasons You Should be Using Hashtags
Now that we have established what hashtags are and their importance, here are seven reasons to start using them today:
1. Streams
Many social media users leverage dashboard tools such as Tweetdeck and Hootsuite to organize the information that they consume. These tools allow you to set up “channels” to monitor and organize your followers (e.g. donors, media, colleagues), manage outgoing communication drafts, and follow keyword hashtags.
Much of my content is discovered by my use of hashtags that I know my audience follows: #hesm (higher education social media), #HEmkting (higher education marketing) #ismarketing (independent school marketing), and #emchat (the hashtag used for a Thursday night chat by enrollment management professionals).
I discovered these hashtags by using Hashtagify.me, an online database that organizes popular hashtags and provides related and relevant hashtags to consider. I found my options by analyzing the hashtag #highered. Remember that choosing hashtags is an important process in your strategy, and you should find tags that are in circulation to associate with your organization.
2. Search
A number of users also take advantage of the search function within social media networks to discover accounts to follow based upon their hashtag usage. Hashtags can improve your search engine optimization within the network.
Many Twitter users leverage the hashtags not only in their communication, but in their profile descriptions for this reason. Much like the streams, search is a way for your message to be discovered and followed in an easy way for your users.
3. Gain Influencer Notice
Another reason to leverage hashtags is to gain the attention of influencers. Within the Hashtagify.me tool set, you’ll find the ability to identify the most influential users for a particular hashtag. This is important because every time an influencer retweets or engages with your communication, it is amplified to their audience and to possible followers for your organization.
Understanding and building relationships with these individuals can create dynamic opportunity for your messaging.
4. Advertising
Pay-per-click advertising within social media is heating up and producing strong returns on the investment. A strategy for amplifying your message is to include trending or popular hashtags with your advertisement.
Again, turning to online tools to best understand your target audience and the hashtags that they are using can yield improved results for your campaigns and conversions. This should be a part of your social media strategy.
5. Online Chats
In their book The Art of Social Media, Guy Kawasaki and Peg Fitzpatrick outline an excellent strategy for Twitter chats – organized discussions monitored by hashtags to allow users to follow conversations. I encourage admissions offices to consider developing and scheduling prospective student and parent chats throughout the fall months. This could also be used for advancement and alumni relations to organize meet-ups and other question/answer times with key leaders.
Developing your own hashtag as part of that chat strategy is recommended, and using popular hashtags to initially promote it would be part of the marketing strategy.
6. Newsjacking
During Superbowl XLVII, the power went out in the New Orleans Superdome. One tweet from Oreo Cookies stole the show and was remembered as one of the brilliant advertising moves of the night. They did not pay the millions of dollars for an elaborate 60-second ad. They used a tweet:
Power out? No problem. http://pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
David Meerman Scott, in his book The New Rules of Marketing & PR discusses the new trend of “newsjacking” and how by strategically using hashtags around a news event, an organization can essentially hi-jack some coverage by inserting themselves into the news stream. While this is not for everyone, nor should it be an early part of your strategy, it may be a future option for more mature social media experts.
7. Offline Promotion = Viral Opportunities
Indiana University leveraged hashtags as part of a brilliant admission promotion. The simple use of the hashtag #IUSAIDYES on bright, bold red envelopes produced a viral social media campaign when students began posting selfies with their acceptance letters:
hello BLOOMINGTON ❤️ #IUsaidYes http://pic.twitter.com/YS9UaHxEc3 — Jaye. (@jaayeee___) February 15, 2015
Creative thinking with hashtags may result in wider audiences for your marketing messages.
Hashtags are a key tool in your social media strategy. These seven ideas are just some of the reasons you should use hashtags and understand them in a greater degree. With planning and strategy, hashtags should become a regular part of your social media practice.
How are you using Hashtags? Drop your thoughts in the comments below.
This post was originally published at http://ift.tt/1HK26N9
http://ift.tt/2wdsY87
0 notes
rtawngs20815 · 7 years
Text
Why #Hashtags Are Critical to Your Social Media Success
Why #Hashtags Are Critical to Your Social Media Success Your Social Media Campaigns May Be Missing Out
Our most recent social media blog included several regarding hashtags. Retired educator Joan Gustafson started the comment discussion by asking: “Still not sure about using hashtags….I “get” it and know why people use them…but do people really “search” for info using hashtags? #notsureabouthashtags #whynotsearchgoogleratherthashtags #andIthoughtIwasdonewithhashtags :)”
Others echoed the sentiment of “do we really need them?” and “unclear about hashtags.”
I wanted to write a blog post focused on getting to the bottom of why and how to use them.
A few years ago, my wife and I took our family to Disney World for the first time. Upon arrival, we registered and each of us received a large button that proclaimed “1st Visit” surrounded by Micky, Pluto, Goofy, and Donald Duck. Our family was so excited we promptly pinned those on and set out. At the time, I didn’t think much about it, but throughout our week-long visit, it was the beacon that got us noticed. Whenever waiting for attractions or walking down the streets, characters, “cast members” (Disney’s word for employees) and others would seem to go out of their way to ask us if we were having an enjoyable time and if we needed anything. Only later did I realize that simple button was the signal to others to engage in an intentional way with my family.
Just as Disney uses the power of a button to encourage engagement with the right audience, your social media strategy can do the same. Rather than a button to wear on your apparel, you have the power of the hashtag to get you and your message noticed.
Hashtags Defined
According to Twitter, a hashtag is “any word or phrase with the # symbol immediately in front of it.” Hashtags were created organically by Twitter users as a means to organize the vast amount of content flowing through the social media channel. Hashtags also make it easier to follow a conversation about a particular topic or find a topic based upon the search function. Since the introduction on Twitter, most networks are using them in one way or another, including the following: Facebook, YouTube, LinkedIn, Instagram, Google+ and Pinterest. Suffice it to say, hashtags are here to stay.
7 Reasons You Should be Using Hashtags
Now that we have established what hashtags are and their importance, here are seven reasons to start using them today:
1. Streams
Many social media users leverage dashboard tools such as Tweetdeck and Hootsuite to organize the information that they consume. These tools allow you to set up “channels” to monitor and organize your followers (e.g. donors, media, colleagues), manage outgoing communication drafts, and follow keyword hashtags.
Much of my content is discovered by my use of hashtags that I know my audience follows: #hesm (higher education social media), #HEmkting (higher education marketing) #ismarketing (independent school marketing), and #emchat (the hashtag used for a Thursday night chat by enrollment management professionals).
I discovered these hashtags by using Hashtagify.me, an online database that organizes popular hashtags and provides related and relevant hashtags to consider. I found my options by analyzing the hashtag #highered. Remember that choosing hashtags is an important process in your strategy, and you should find tags that are in circulation to associate with your organization.
2. Search
A number of users also take advantage of the search function within social media networks to discover accounts to follow based upon their hashtag usage. Hashtags can improve your search engine optimization within the network.
Many Twitter users leverage the hashtags not only in their communication, but in their profile descriptions for this reason. Much like the streams, search is a way for your message to be discovered and followed in an easy way for your users.
3. Gain Influencer Notice
Another reason to leverage hashtags is to gain the attention of influencers. Within the Hashtagify.me tool set, you’ll find the ability to identify the most influential users for a particular hashtag. This is important because every time an influencer retweets or engages with your communication, it is amplified to their audience and to possible followers for your organization.
Understanding and building relationships with these individuals can create dynamic opportunity for your messaging.
4. Advertising
Pay-per-click advertising within social media is heating up and producing strong returns on the investment. A strategy for amplifying your message is to include trending or popular hashtags with your advertisement.
Again, turning to online tools to best understand your target audience and the hashtags that they are using can yield improved results for your campaigns and conversions. This should be a part of your social media strategy.
5. Online Chats
In their book The Art of Social Media, Guy Kawasaki and Peg Fitzpatrick outline an excellent strategy for Twitter chats – organized discussions monitored by hashtags to allow users to follow conversations. I encourage admissions offices to consider developing and scheduling prospective student and parent chats throughout the fall months. This could also be used for advancement and alumni relations to organize meet-ups and other question/answer times with key leaders.
Developing your own hashtag as part of that chat strategy is recommended, and using popular hashtags to initially promote it would be part of the marketing strategy.
6. Newsjacking
During Superbowl XLVII, the power went out in the New Orleans Superdome. One tweet from Oreo Cookies stole the show and was remembered as one of the brilliant advertising moves of the night. They did not pay the millions of dollars for an elaborate 60-second ad. They used a tweet:
Power out? No problem. http://pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
David Meerman Scott, in his book The New Rules of Marketing & PR discusses the new trend of “newsjacking” and how by strategically using hashtags around a news event, an organization can essentially hi-jack some coverage by inserting themselves into the news stream. While this is not for everyone, nor should it be an early part of your strategy, it may be a future option for more mature social media experts.
7. Offline Promotion = Viral Opportunities
Indiana University leveraged hashtags as part of a brilliant admission promotion. The simple use of the hashtag #IUSAIDYES on bright, bold red envelopes produced a viral social media campaign when students began posting selfies with their acceptance letters:
hello BLOOMINGTON ❤️ #IUsaidYes http://pic.twitter.com/YS9UaHxEc3 — Jaye. (@jaayeee___) February 15, 2015
Creative thinking with hashtags may result in wider audiences for your marketing messages.
Hashtags are a key tool in your social media strategy. These seven ideas are just some of the reasons you should use hashtags and understand them in a greater degree. With planning and strategy, hashtags should become a regular part of your social media practice.
How are you using Hashtags? Drop your thoughts in the comments below.
This post was originally published at http://ift.tt/1HK26N9
http://ift.tt/2wdsY87
0 notes
cheryljustinqa · 7 years
Text
Why #Hashtags Are Critical to Your Social Media Success
Why #Hashtags Are Critical to Your Social Media Success Your Social Media Campaigns May Be Missing Out
Our most recent social media blog included several regarding hashtags. Retired educator Joan Gustafson started the comment discussion by asking: “Still not sure about using hashtags….I “get” it and know why people use them…but do people really “search” for info using hashtags? #notsureabouthashtags #whynotsearchgoogleratherthashtags #andIthoughtIwasdonewithhashtags :)”
Others echoed the sentiment of “do we really need them?” and “unclear about hashtags.”
I wanted to write a blog post focused on getting to the bottom of why and how to use them.
A few years ago, my wife and I took our family to Disney World for the first time. Upon arrival, we registered and each of us received a large button that proclaimed “1st Visit” surrounded by Micky, Pluto, Goofy, and Donald Duck. Our family was so excited we promptly pinned those on and set out. At the time, I didn’t think much about it, but throughout our week-long visit, it was the beacon that got us noticed. Whenever waiting for attractions or walking down the streets, characters, “cast members” (Disney’s word for employees) and others would seem to go out of their way to ask us if we were having an enjoyable time and if we needed anything. Only later did I realize that simple button was the signal to others to engage in an intentional way with my family.
Just as Disney uses the power of a button to encourage engagement with the right audience, your social media strategy can do the same. Rather than a button to wear on your apparel, you have the power of the hashtag to get you and your message noticed.
Hashtags Defined
According to Twitter, a hashtag is “any word or phrase with the # symbol immediately in front of it.” Hashtags were created organically by Twitter users as a means to organize the vast amount of content flowing through the social media channel. Hashtags also make it easier to follow a conversation about a particular topic or find a topic based upon the search function. Since the introduction on Twitter, most networks are using them in one way or another, including the following: Facebook, YouTube, LinkedIn, Instagram, Google+ and Pinterest. Suffice it to say, hashtags are here to stay.
7 Reasons You Should be Using Hashtags
Now that we have established what hashtags are and their importance, here are seven reasons to start using them today:
1. Streams
Many social media users leverage dashboard tools such as Tweetdeck and Hootsuite to organize the information that they consume. These tools allow you to set up “channels” to monitor and organize your followers (e.g. donors, media, colleagues), manage outgoing communication drafts, and follow keyword hashtags.
Much of my content is discovered by my use of hashtags that I know my audience follows: #hesm (higher education social media), #HEmkting (higher education marketing) #ismarketing (independent school marketing), and #emchat (the hashtag used for a Thursday night chat by enrollment management professionals).
I discovered these hashtags by using Hashtagify.me, an online database that organizes popular hashtags and provides related and relevant hashtags to consider. I found my options by analyzing the hashtag #highered. Remember that choosing hashtags is an important process in your strategy, and you should find tags that are in circulation to associate with your organization.
2. Search
A number of users also take advantage of the search function within social media networks to discover accounts to follow based upon their hashtag usage. Hashtags can improve your search engine optimization within the network.
Many Twitter users leverage the hashtags not only in their communication, but in their profile descriptions for this reason. Much like the streams, search is a way for your message to be discovered and followed in an easy way for your users.
3. Gain Influencer Notice
Another reason to leverage hashtags is to gain the attention of influencers. Within the Hashtagify.me tool set, you’ll find the ability to identify the most influential users for a particular hashtag. This is important because every time an influencer retweets or engages with your communication, it is amplified to their audience and to possible followers for your organization.
Understanding and building relationships with these individuals can create dynamic opportunity for your messaging.
4. Advertising
Pay-per-click advertising within social media is heating up and producing strong returns on the investment. A strategy for amplifying your message is to include trending or popular hashtags with your advertisement.
Again, turning to online tools to best understand your target audience and the hashtags that they are using can yield improved results for your campaigns and conversions. This should be a part of your social media strategy.
5. Online Chats
In their book The Art of Social Media, Guy Kawasaki and Peg Fitzpatrick outline an excellent strategy for Twitter chats – organized discussions monitored by hashtags to allow users to follow conversations. I encourage admissions offices to consider developing and scheduling prospective student and parent chats throughout the fall months. This could also be used for advancement and alumni relations to organize meet-ups and other question/answer times with key leaders.
Developing your own hashtag as part of that chat strategy is recommended, and using popular hashtags to initially promote it would be part of the marketing strategy.
6. Newsjacking
During Superbowl XLVII, the power went out in the New Orleans Superdome. One tweet from Oreo Cookies stole the show and was remembered as one of the brilliant advertising moves of the night. They did not pay the millions of dollars for an elaborate 60-second ad. They used a tweet:
Power out? No problem. http://pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
David Meerman Scott, in his book The New Rules of Marketing & PR discusses the new trend of “newsjacking” and how by strategically using hashtags around a news event, an organization can essentially hi-jack some coverage by inserting themselves into the news stream. While this is not for everyone, nor should it be an early part of your strategy, it may be a future option for more mature social media experts.
7. Offline Promotion = Viral Opportunities
Indiana University leveraged hashtags as part of a brilliant admission promotion. The simple use of the hashtag #IUSAIDYES on bright, bold red envelopes produced a viral social media campaign when students began posting selfies with their acceptance letters:
hello BLOOMINGTON ❤️ #IUsaidYes http://pic.twitter.com/YS9UaHxEc3 — Jaye. (@jaayeee___) February 15, 2015
Creative thinking with hashtags may result in wider audiences for your marketing messages.
Hashtags are a key tool in your social media strategy. These seven ideas are just some of the reasons you should use hashtags and understand them in a greater degree. With planning and strategy, hashtags should become a regular part of your social media practice.
How are you using Hashtags? Drop your thoughts in the comments below.
This post was originally published at http://ift.tt/1HK26N9
http://ift.tt/2wdsY87
0 notes
bestwindow30901 · 7 years
Text
Why #Hashtags Are Critical to Your Social Media Success
Why #Hashtags Are Critical to Your Social Media Success Your Social Media Campaigns May Be Missing Out
Our most recent social media blog included several regarding hashtags. Retired educator Joan Gustafson started the comment discussion by asking: “Still not sure about using hashtags….I “get” it and know why people use them…but do people really “search” for info using hashtags? #notsureabouthashtags #whynotsearchgoogleratherthashtags #andIthoughtIwasdonewithhashtags :)”
Others echoed the sentiment of “do we really need them?” and “unclear about hashtags.”
I wanted to write a blog post focused on getting to the bottom of why and how to use them.
A few years ago, my wife and I took our family to Disney World for the first time. Upon arrival, we registered and each of us received a large button that proclaimed “1st Visit” surrounded by Micky, Pluto, Goofy, and Donald Duck. Our family was so excited we promptly pinned those on and set out. At the time, I didn’t think much about it, but throughout our week-long visit, it was the beacon that got us noticed. Whenever waiting for attractions or walking down the streets, characters, “cast members” (Disney’s word for employees) and others would seem to go out of their way to ask us if we were having an enjoyable time and if we needed anything. Only later did I realize that simple button was the signal to others to engage in an intentional way with my family.
Just as Disney uses the power of a button to encourage engagement with the right audience, your social media strategy can do the same. Rather than a button to wear on your apparel, you have the power of the hashtag to get you and your message noticed.
Hashtags Defined
According to Twitter, a hashtag is “any word or phrase with the # symbol immediately in front of it.” Hashtags were created organically by Twitter users as a means to organize the vast amount of content flowing through the social media channel. Hashtags also make it easier to follow a conversation about a particular topic or find a topic based upon the search function. Since the introduction on Twitter, most networks are using them in one way or another, including the following: Facebook, YouTube, LinkedIn, Instagram, Google+ and Pinterest. Suffice it to say, hashtags are here to stay.
7 Reasons You Should be Using Hashtags
Now that we have established what hashtags are and their importance, here are seven reasons to start using them today:
1. Streams
Many social media users leverage dashboard tools such as Tweetdeck and Hootsuite to organize the information that they consume. These tools allow you to set up “channels” to monitor and organize your followers (e.g. donors, media, colleagues), manage outgoing communication drafts, and follow keyword hashtags.
Much of my content is discovered by my use of hashtags that I know my audience follows: #hesm (higher education social media), #HEmkting (higher education marketing) #ismarketing (independent school marketing), and #emchat (the hashtag used for a Thursday night chat by enrollment management professionals).
I discovered these hashtags by using Hashtagify.me, an online database that organizes popular hashtags and provides related and relevant hashtags to consider. I found my options by analyzing the hashtag #highered. Remember that choosing hashtags is an important process in your strategy, and you should find tags that are in circulation to associate with your organization.
2. Search
A number of users also take advantage of the search function within social media networks to discover accounts to follow based upon their hashtag usage. Hashtags can improve your search engine optimization within the network.
Many Twitter users leverage the hashtags not only in their communication, but in their profile descriptions for this reason. Much like the streams, search is a way for your message to be discovered and followed in an easy way for your users.
3. Gain Influencer Notice
Another reason to leverage hashtags is to gain the attention of influencers. Within the Hashtagify.me tool set, you’ll find the ability to identify the most influential users for a particular hashtag. This is important because every time an influencer retweets or engages with your communication, it is amplified to their audience and to possible followers for your organization.
Understanding and building relationships with these individuals can create dynamic opportunity for your messaging.
4. Advertising
Pay-per-click advertising within social media is heating up and producing strong returns on the investment. A strategy for amplifying your message is to include trending or popular hashtags with your advertisement.
Again, turning to online tools to best understand your target audience and the hashtags that they are using can yield improved results for your campaigns and conversions. This should be a part of your social media strategy.
5. Online Chats
In their book The Art of Social Media, Guy Kawasaki and Peg Fitzpatrick outline an excellent strategy for Twitter chats – organized discussions monitored by hashtags to allow users to follow conversations. I encourage admissions offices to consider developing and scheduling prospective student and parent chats throughout the fall months. This could also be used for advancement and alumni relations to organize meet-ups and other question/answer times with key leaders.
Developing your own hashtag as part of that chat strategy is recommended, and using popular hashtags to initially promote it would be part of the marketing strategy.
6. Newsjacking
During Superbowl XLVII, the power went out in the New Orleans Superdome. One tweet from Oreo Cookies stole the show and was remembered as one of the brilliant advertising moves of the night. They did not pay the millions of dollars for an elaborate 60-second ad. They used a tweet:
Power out? No problem. http://pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
David Meerman Scott, in his book The New Rules of Marketing & PR discusses the new trend of “newsjacking” and how by strategically using hashtags around a news event, an organization can essentially hi-jack some coverage by inserting themselves into the news stream. While this is not for everyone, nor should it be an early part of your strategy, it may be a future option for more mature social media experts.
7. Offline Promotion = Viral Opportunities
Indiana University leveraged hashtags as part of a brilliant admission promotion. The simple use of the hashtag #IUSAIDYES on bright, bold red envelopes produced a viral social media campaign when students began posting selfies with their acceptance letters:
hello BLOOMINGTON ❤️ #IUsaidYes http://pic.twitter.com/YS9UaHxEc3 — Jaye. (@jaayeee___) February 15, 2015
Creative thinking with hashtags may result in wider audiences for your marketing messages.
Hashtags are a key tool in your social media strategy. These seven ideas are just some of the reasons you should use hashtags and understand them in a greater degree. With planning and strategy, hashtags should become a regular part of your social media practice.
How are you using Hashtags? Drop your thoughts in the comments below.
This post was originally published at http://ift.tt/1HK26N9
http://ift.tt/2wdsY87
0 notes
ptiodoors77028 · 7 years
Text
Why #Hashtags Are Critical to Your Social Media Success
Why #Hashtags Are Critical to Your Social Media Success Your Social Media Campaigns May Be Missing Out
Our most recent social media blog included several regarding hashtags. Retired educator Joan Gustafson started the comment discussion by asking: “Still not sure about using hashtags….I “get” it and know why people use them…but do people really “search” for info using hashtags? #notsureabouthashtags #whynotsearchgoogleratherthashtags #andIthoughtIwasdonewithhashtags :)”
Others echoed the sentiment of “do we really need them?” and “unclear about hashtags.”
I wanted to write a blog post focused on getting to the bottom of why and how to use them.
A few years ago, my wife and I took our family to Disney World for the first time. Upon arrival, we registered and each of us received a large button that proclaimed “1st Visit” surrounded by Micky, Pluto, Goofy, and Donald Duck. Our family was so excited we promptly pinned those on and set out. At the time, I didn’t think much about it, but throughout our week-long visit, it was the beacon that got us noticed. Whenever waiting for attractions or walking down the streets, characters, “cast members” (Disney’s word for employees) and others would seem to go out of their way to ask us if we were having an enjoyable time and if we needed anything. Only later did I realize that simple button was the signal to others to engage in an intentional way with my family.
Just as Disney uses the power of a button to encourage engagement with the right audience, your social media strategy can do the same. Rather than a button to wear on your apparel, you have the power of the hashtag to get you and your message noticed.
Hashtags Defined
According to Twitter, a hashtag is “any word or phrase with the # symbol immediately in front of it.” Hashtags were created organically by Twitter users as a means to organize the vast amount of content flowing through the social media channel. Hashtags also make it easier to follow a conversation about a particular topic or find a topic based upon the search function. Since the introduction on Twitter, most networks are using them in one way or another, including the following: Facebook, YouTube, LinkedIn, Instagram, Google+ and Pinterest. Suffice it to say, hashtags are here to stay.
7 Reasons You Should be Using Hashtags
Now that we have established what hashtags are and their importance, here are seven reasons to start using them today:
1. Streams
Many social media users leverage dashboard tools such as Tweetdeck and Hootsuite to organize the information that they consume. These tools allow you to set up “channels” to monitor and organize your followers (e.g. donors, media, colleagues), manage outgoing communication drafts, and follow keyword hashtags.
Much of my content is discovered by my use of hashtags that I know my audience follows: #hesm (higher education social media), #HEmkting (higher education marketing) #ismarketing (independent school marketing), and #emchat (the hashtag used for a Thursday night chat by enrollment management professionals).
I discovered these hashtags by using Hashtagify.me, an online database that organizes popular hashtags and provides related and relevant hashtags to consider. I found my options by analyzing the hashtag #highered. Remember that choosing hashtags is an important process in your strategy, and you should find tags that are in circulation to associate with your organization.
2. Search
A number of users also take advantage of the search function within social media networks to discover accounts to follow based upon their hashtag usage. Hashtags can improve your search engine optimization within the network.
Many Twitter users leverage the hashtags not only in their communication, but in their profile descriptions for this reason. Much like the streams, search is a way for your message to be discovered and followed in an easy way for your users.
3. Gain Influencer Notice
Another reason to leverage hashtags is to gain the attention of influencers. Within the Hashtagify.me tool set, you’ll find the ability to identify the most influential users for a particular hashtag. This is important because every time an influencer retweets or engages with your communication, it is amplified to their audience and to possible followers for your organization.
Understanding and building relationships with these individuals can create dynamic opportunity for your messaging.
4. Advertising
Pay-per-click advertising within social media is heating up and producing strong returns on the investment. A strategy for amplifying your message is to include trending or popular hashtags with your advertisement.
Again, turning to online tools to best understand your target audience and the hashtags that they are using can yield improved results for your campaigns and conversions. This should be a part of your social media strategy.
5. Online Chats
In their book The Art of Social Media, Guy Kawasaki and Peg Fitzpatrick outline an excellent strategy for Twitter chats – organized discussions monitored by hashtags to allow users to follow conversations. I encourage admissions offices to consider developing and scheduling prospective student and parent chats throughout the fall months. This could also be used for advancement and alumni relations to organize meet-ups and other question/answer times with key leaders.
Developing your own hashtag as part of that chat strategy is recommended, and using popular hashtags to initially promote it would be part of the marketing strategy.
6. Newsjacking
During Superbowl XLVII, the power went out in the New Orleans Superdome. One tweet from Oreo Cookies stole the show and was remembered as one of the brilliant advertising moves of the night. They did not pay the millions of dollars for an elaborate 60-second ad. They used a tweet:
Power out? No problem. http://pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
David Meerman Scott, in his book The New Rules of Marketing & PR discusses the new trend of “newsjacking” and how by strategically using hashtags around a news event, an organization can essentially hi-jack some coverage by inserting themselves into the news stream. While this is not for everyone, nor should it be an early part of your strategy, it may be a future option for more mature social media experts.
7. Offline Promotion = Viral Opportunities
Indiana University leveraged hashtags as part of a brilliant admission promotion. The simple use of the hashtag #IUSAIDYES on bright, bold red envelopes produced a viral social media campaign when students began posting selfies with their acceptance letters:
hello BLOOMINGTON ❤️ #IUsaidYes http://pic.twitter.com/YS9UaHxEc3 — Jaye. (@jaayeee___) February 15, 2015
Creative thinking with hashtags may result in wider audiences for your marketing messages.
Hashtags are a key tool in your social media strategy. These seven ideas are just some of the reasons you should use hashtags and understand them in a greater degree. With planning and strategy, hashtags should become a regular part of your social media practice.
How are you using Hashtags? Drop your thoughts in the comments below.
This post was originally published at http://ift.tt/1HK26N9
http://ift.tt/2wdsY87
0 notes
rtscrndr53704 · 7 years
Text
Why #Hashtags Are Critical to Your Social Media Success
Why #Hashtags Are Critical to Your Social Media Success Your Social Media Campaigns May Be Missing Out
Our most recent social media blog included several regarding hashtags. Retired educator Joan Gustafson started the comment discussion by asking: “Still not sure about using hashtags….I “get” it and know why people use them…but do people really “search” for info using hashtags? #notsureabouthashtags #whynotsearchgoogleratherthashtags #andIthoughtIwasdonewithhashtags :)”
Others echoed the sentiment of “do we really need them?” and “unclear about hashtags.”
I wanted to write a blog post focused on getting to the bottom of why and how to use them.
A few years ago, my wife and I took our family to Disney World for the first time. Upon arrival, we registered and each of us received a large button that proclaimed “1st Visit” surrounded by Micky, Pluto, Goofy, and Donald Duck. Our family was so excited we promptly pinned those on and set out. At the time, I didn’t think much about it, but throughout our week-long visit, it was the beacon that got us noticed. Whenever waiting for attractions or walking down the streets, characters, “cast members” (Disney’s word for employees) and others would seem to go out of their way to ask us if we were having an enjoyable time and if we needed anything. Only later did I realize that simple button was the signal to others to engage in an intentional way with my family.
Just as Disney uses the power of a button to encourage engagement with the right audience, your social media strategy can do the same. Rather than a button to wear on your apparel, you have the power of the hashtag to get you and your message noticed.
Hashtags Defined
According to Twitter, a hashtag is “any word or phrase with the # symbol immediately in front of it.” Hashtags were created organically by Twitter users as a means to organize the vast amount of content flowing through the social media channel. Hashtags also make it easier to follow a conversation about a particular topic or find a topic based upon the search function. Since the introduction on Twitter, most networks are using them in one way or another, including the following: Facebook, YouTube, LinkedIn, Instagram, Google+ and Pinterest. Suffice it to say, hashtags are here to stay.
7 Reasons You Should be Using Hashtags
Now that we have established what hashtags are and their importance, here are seven reasons to start using them today:
1. Streams
Many social media users leverage dashboard tools such as Tweetdeck and Hootsuite to organize the information that they consume. These tools allow you to set up “channels” to monitor and organize your followers (e.g. donors, media, colleagues), manage outgoing communication drafts, and follow keyword hashtags.
Much of my content is discovered by my use of hashtags that I know my audience follows: #hesm (higher education social media), #HEmkting (higher education marketing) #ismarketing (independent school marketing), and #emchat (the hashtag used for a Thursday night chat by enrollment management professionals).
I discovered these hashtags by using Hashtagify.me, an online database that organizes popular hashtags and provides related and relevant hashtags to consider. I found my options by analyzing the hashtag #highered. Remember that choosing hashtags is an important process in your strategy, and you should find tags that are in circulation to associate with your organization.
2. Search
A number of users also take advantage of the search function within social media networks to discover accounts to follow based upon their hashtag usage. Hashtags can improve your search engine optimization within the network.
Many Twitter users leverage the hashtags not only in their communication, but in their profile descriptions for this reason. Much like the streams, search is a way for your message to be discovered and followed in an easy way for your users.
3. Gain Influencer Notice
Another reason to leverage hashtags is to gain the attention of influencers. Within the Hashtagify.me tool set, you’ll find the ability to identify the most influential users for a particular hashtag. This is important because every time an influencer retweets or engages with your communication, it is amplified to their audience and to possible followers for your organization.
Understanding and building relationships with these individuals can create dynamic opportunity for your messaging.
4. Advertising
Pay-per-click advertising within social media is heating up and producing strong returns on the investment. A strategy for amplifying your message is to include trending or popular hashtags with your advertisement.
Again, turning to online tools to best understand your target audience and the hashtags that they are using can yield improved results for your campaigns and conversions. This should be a part of your social media strategy.
5. Online Chats
In their book The Art of Social Media, Guy Kawasaki and Peg Fitzpatrick outline an excellent strategy for Twitter chats – organized discussions monitored by hashtags to allow users to follow conversations. I encourage admissions offices to consider developing and scheduling prospective student and parent chats throughout the fall months. This could also be used for advancement and alumni relations to organize meet-ups and other question/answer times with key leaders.
Developing your own hashtag as part of that chat strategy is recommended, and using popular hashtags to initially promote it would be part of the marketing strategy.
6. Newsjacking
During Superbowl XLVII, the power went out in the New Orleans Superdome. One tweet from Oreo Cookies stole the show and was remembered as one of the brilliant advertising moves of the night. They did not pay the millions of dollars for an elaborate 60-second ad. They used a tweet:
Power out? No problem. http://pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
David Meerman Scott, in his book The New Rules of Marketing & PR discusses the new trend of “newsjacking” and how by strategically using hashtags around a news event, an organization can essentially hi-jack some coverage by inserting themselves into the news stream. While this is not for everyone, nor should it be an early part of your strategy, it may be a future option for more mature social media experts.
7. Offline Promotion = Viral Opportunities
Indiana University leveraged hashtags as part of a brilliant admission promotion. The simple use of the hashtag #IUSAIDYES on bright, bold red envelopes produced a viral social media campaign when students began posting selfies with their acceptance letters:
hello BLOOMINGTON ❤️ #IUsaidYes http://pic.twitter.com/YS9UaHxEc3 — Jaye. (@jaayeee___) February 15, 2015
Creative thinking with hashtags may result in wider audiences for your marketing messages.
Hashtags are a key tool in your social media strategy. These seven ideas are just some of the reasons you should use hashtags and understand them in a greater degree. With planning and strategy, hashtags should become a regular part of your social media practice.
How are you using Hashtags? Drop your thoughts in the comments below.
This post was originally published at http://ift.tt/1HK26N9
http://ift.tt/2wdsY87
0 notes
templified · 4 years
Text
Pinterest Style WordPress Themes | Templified
New Post has been published on https://templified.com/pinterest-style-wordpress-themes/
Pinterest Style WordPress Themes
This collection of WordPress Pinterest style themes aims to please and we know you’re going to find something you adore.  We’ve gathered up the best themes that have that Pinterest style, you know, a masonry grid that is infinitely loading?  Pinterest is one of the most popular social networks and people love the way the page looks, since all of your content is at the forefront and users can navigate through your content visually, which is a fun and interesting way to make sure your most popular posts get the most attention.
Pinterest is a wildly popular social media network, so having a website with a very familiar look and feel could go a long way to delivering a great user experience, with memorable content and tons of clicks.  That’s what these themes have in mind, a Pinterest style site with similar layout and navigation, incredibly visual the entire way.  With these Pinterest style themes for WordPress, you’ll be building your very own social media network in no time flat.
Unich
Unich has that infinite scrolling look that’s paired with a classic masonry style, it’s quite reminiscent of Pinterest, which is why it’s made this list.  Go figure, right?  Unich really makes social media a featured part of the layout, it’s pretty well made for making the most out of all kinds of viral content.  In terms of the layout, it’s also very well organized for using Ad Sense to make a little bit of money off of your content.  This theme has perfect support for Gutenberg, it’s got one click demo data import, impeccable support, plenty of documentation and it’s completely customizable.  A really solid theme that I think you can make plenty of use of.
Demo More Information Get Hosting
UberGrid
Ubergrid, exclusively available on ThemeForest, is a retina ready portfolio theme that packs a lot of features into a simple, minimalist design package and does it all at a reasonable price.  This beautiful, reliable, well-built, flexible and contemporary WooCommerce WordPress theme will allow you to market products or create amazing content with a cool Pinterest inspired design.  Building a wonderful, user friendly website has never been easier.  UberGrid comes included with a page builder, a powerful and easy-to-usefront-page manager and theme manager pages.  Infinite scrolling options are handy too, if that’s something you’re interested in.  All this and demo content installed with just one click of a mouse?  Perfect!  Ubergrid is a great theme for all occasions and it’s amazing style continues to win people over even after being on the market for a handful of years now.
Demo More Information Get Hosting
Pin This
Pin This is, not surprisingly, one of the most popular WordPress Pinterest style themes on the market.  The layout is a dead ringer for one of the most popular social media networks out there and the style is just the beginning.  Pin This offers a lot of the same functionality too, which makes it fairly unique among WordPress offerings.  You want style?  You want customization?  You want features that make it easy for your readers to get access to the content they way?  Well, Pin This is a great solution.  The clean design emplasizes and frames your content properly and this theme is great for any sort of personal or professional photo portfolio, creative agencies will love the ease with which you can create a sharp and easy to manage portfolio.  Designers, illustrators, video photographers and more will all love this theme.
There are several custom post formats for all of your media, social icons for sharing content, incredible support for embedded media or self hosted media for that matter.  It’s Adsense ready and easily customized via the Smart Admin Panel, which is included for free.  Pin This is a wonderful way to get a Pinterest style look for your WordPress theme.
Demo More Information Get Hosting
Pinmaister
Pinmaister is, not surprisingly considering it’s name, a Pinterest style WordPress theme that makes an attractive site for showing off content with a Pinterest style infinite scrolling home page.  Pinterest is popular in part because the navigation is so incredibly visual, you can see new, fresh and interesting content with every page you look at.  Pinmaiser is flexible too, you can brand this theme to look exactly as you want it to look, the drag and drop page builder makes it easy to get a perfect layout without the experience in coding that some themes require.  With Pinmaister, your site will rank very well, since it’s SEO optimized and it makes for a fun, user friendly and powerful way to share your content with the world.
Demo More Information Get Hosting
Pluto
Pluto is a clean, simple and easy to use Pinterest inspired WordPress theme that has a fun masonry grid layout and tons of features to help make your blogging efforts really pay off.  With nearly 3000 sales and a sparkling 4.77 rating on ThemeForest, it’s one of the most popular themes in this category, Pluto is WooCommerce compatible, though it also works well with other eCommerce plugins too.  Add some header advertisements and you can monetize your blog in that way too, to go along with product sales and affiliate marketing.  The menu can go up top in the header area or to either the left or right sidebar, Pluto also has eight great post formats and powerful admin options to make customization a snap.
Demo More Information Get Hosting
Coney
Coney is a beautiful looking theme that we really think you should consider for your next WordPress project.  If you require an upgraded design and style for your site, you might want to think of a trendy blog style theme with infinite loading posts.  It just so happens that that perfectly describes Coney here.  Coney is incredibly high quality, striking to look at and it loads breathtakingly fast.  Coney offers everything you’ll need to make an awesome blog site, beautiful and trendy in equal parts.  There are over 20 different blog styles, 10 header variations and it’s even WooCommerce compatible.  The Pinterest-like layout is super familiar and it’s  a great way to highlight all your products, no matter what they are.
Demo More Information Get Hosting
Pinstagram
On the hunt for a beautiful Pinterest style WordPress theme?  Pinstagram could be the one for you.  MyThemeShop is a wonderful theme maker, one of the best in the business, to be honest.  Pinstagram is a highly customizable WordPress theme and you don’t need to know how to code to get the most out of it.  Pinterest is incredibly popular and part of that popularity is based on the incredible usability.  Folks are very familiar with Pinterest, which means they’ll be immediately familiar with your site based on the Pinstagram theme.  You’ll get tons of widgetized areas, Google fonts and the colors are all changeable too.  You’re going to love the simple layout with traditional Pinterest style layouts and you’ll be able to maximize the amount of eyes on your content.  That helps build user engagement, which can definitely help drive your traffic to levels higher than you could have anticipated.
Demo More Information Get Hosting
Merapi
Responsive and ready for just about anything, Merapi is a great looking, well organized blog theme that is a wonderful solution for personal blogs and journals, news magazines and creative portfolios.  If you want to have your content look great with massiv click through rates, the Pinterest style has proven to be a winner.  I love the focus on both typography and mixed media posts.  Merapi is very highly rated too, with over 500 downloads, sparkling reviews, great support and a wealth of documentation to help get you started.
Demo More Information Get Hosting
Pin
Masonry has never looked better than with this theme, and that makes Pin one of the best WordPress blog themes on the market. You’ll enjoy the heck out of this personal blog theme, from the design to the features, it’s got everything you need to make a real impact.   Pin is a gentle looking WordPress grid style portfolio theme that’s amusing, clean and absolutely ready to show off your photos and blog posts! Effective for the latest clothing portfolios, ad agencies and more. Maybe a wedding photography company interested in a cutting edge theme to find a new look? The theme’s developer has make sure that the layout is really tightly structured, so simple and it’s deceptively powerful.
Demo More Information Get Hosting
Waulah
Clean and premium, feature filled and user friendly, that’s Waulah.  This infinite scrolling theme is ideal for news sites, online magazines and blogs.  Waulah is clean and flexible, suitable for almost any sort of blog site too.  Sports, travel, photography, you name it.  The Pinterest-style layout is familiar to most and it helps make your content incredibly visual and that really lures in your readers, making them click on more of your interesting articles and posts.  Social sharing is also at the center stage here, easily add your social networking accounts for sites like Pinterest, Facebook, LinkedIn, Twitter and more.  With Waulah, you get a strong theme that’s easy to use and it always looks great on every device.
Demo More Information Get Hosting
Accord
Accord is a really slick Pinterest style theme, it comes with 9 amazing widgets, a post rating system that helps with user engagement, there are 7 different post types too.  This theme is built on Bootstrap code, so it loads up fast and looks fantastic on all screen sizes.  This theme works just as well for personal blogs as it does for a magazine.  Which one you choose, well, that’s up to you.  Either way, you’ll have a really eye-catching and user friendly Pinterest style layout that’s familiar and unique at the same time.  This simple theme is a real blogger’s delight and the ratings seem to prove that. This theme is popular and well liked, with a really strong overall rating on ThemeForest.  Well worth checking out.
Demo More Information Get Hosting
0 notes
grgedoors02142 · 7 years
Text
Why #Hashtags Are Critical to Your Social Media Success
Why #Hashtags Are Critical to Your Social Media Success Your Social Media Campaigns May Be Missing Out
Our most recent social media blog included several regarding hashtags. Retired educator Joan Gustafson started the comment discussion by asking: “Still not sure about using hashtags….I “get” it and know why people use them…but do people really “search” for info using hashtags? #notsureabouthashtags #whynotsearchgoogleratherthashtags #andIthoughtIwasdonewithhashtags :)”
Others echoed the sentiment of “do we really need them?” and “unclear about hashtags.”
I wanted to write a blog post focused on getting to the bottom of why and how to use them.
A few years ago, my wife and I took our family to Disney World for the first time. Upon arrival, we registered and each of us received a large button that proclaimed “1st Visit” surrounded by Micky, Pluto, Goofy, and Donald Duck. Our family was so excited we promptly pinned those on and set out. At the time, I didn’t think much about it, but throughout our week-long visit, it was the beacon that got us noticed. Whenever waiting for attractions or walking down the streets, characters, “cast members” (Disney’s word for employees) and others would seem to go out of their way to ask us if we were having an enjoyable time and if we needed anything. Only later did I realize that simple button was the signal to others to engage in an intentional way with my family.
Just as Disney uses the power of a button to encourage engagement with the right audience, your social media strategy can do the same. Rather than a button to wear on your apparel, you have the power of the hashtag to get you and your message noticed.
Hashtags Defined
According to Twitter, a hashtag is “any word or phrase with the # symbol immediately in front of it.” Hashtags were created organically by Twitter users as a means to organize the vast amount of content flowing through the social media channel. Hashtags also make it easier to follow a conversation about a particular topic or find a topic based upon the search function. Since the introduction on Twitter, most networks are using them in one way or another, including the following: Facebook, YouTube, LinkedIn, Instagram, Google+ and Pinterest. Suffice it to say, hashtags are here to stay.
7 Reasons You Should be Using Hashtags
Now that we have established what hashtags are and their importance, here are seven reasons to start using them today:
1. Streams
Many social media users leverage dashboard tools such as Tweetdeck and Hootsuite to organize the information that they consume. These tools allow you to set up “channels” to monitor and organize your followers (e.g. donors, media, colleagues), manage outgoing communication drafts, and follow keyword hashtags.
Much of my content is discovered by my use of hashtags that I know my audience follows: #hesm (higher education social media), #HEmkting (higher education marketing) #ismarketing (independent school marketing), and #emchat (the hashtag used for a Thursday night chat by enrollment management professionals).
I discovered these hashtags by using Hashtagify.me, an online database that organizes popular hashtags and provides related and relevant hashtags to consider. I found my options by analyzing the hashtag #highered. Remember that choosing hashtags is an important process in your strategy, and you should find tags that are in circulation to associate with your organization.
2. Search
A number of users also take advantage of the search function within social media networks to discover accounts to follow based upon their hashtag usage. Hashtags can improve your search engine optimization within the network.
Many Twitter users leverage the hashtags not only in their communication, but in their profile descriptions for this reason. Much like the streams, search is a way for your message to be discovered and followed in an easy way for your users.
3. Gain Influencer Notice
Another reason to leverage hashtags is to gain the attention of influencers. Within the Hashtagify.me tool set, you’ll find the ability to identify the most influential users for a particular hashtag. This is important because every time an influencer retweets or engages with your communication, it is amplified to their audience and to possible followers for your organization.
Understanding and building relationships with these individuals can create dynamic opportunity for your messaging.
4. Advertising
Pay-per-click advertising within social media is heating up and producing strong returns on the investment. A strategy for amplifying your message is to include trending or popular hashtags with your advertisement.
Again, turning to online tools to best understand your target audience and the hashtags that they are using can yield improved results for your campaigns and conversions. This should be a part of your social media strategy.
5. Online Chats
In their book The Art of Social Media, Guy Kawasaki and Peg Fitzpatrick outline an excellent strategy for Twitter chats – organized discussions monitored by hashtags to allow users to follow conversations. I encourage admissions offices to consider developing and scheduling prospective student and parent chats throughout the fall months. This could also be used for advancement and alumni relations to organize meet-ups and other question/answer times with key leaders.
Developing your own hashtag as part of that chat strategy is recommended, and using popular hashtags to initially promote it would be part of the marketing strategy.
6. Newsjacking
During Superbowl XLVII, the power went out in the New Orleans Superdome. One tweet from Oreo Cookies stole the show and was remembered as one of the brilliant advertising moves of the night. They did not pay the millions of dollars for an elaborate 60-second ad. They used a tweet:
Power out? No problem. http://pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
David Meerman Scott, in his book The New Rules of Marketing & PR discusses the new trend of “newsjacking” and how by strategically using hashtags around a news event, an organization can essentially hi-jack some coverage by inserting themselves into the news stream. While this is not for everyone, nor should it be an early part of your strategy, it may be a future option for more mature social media experts.
7. Offline Promotion = Viral Opportunities
Indiana University leveraged hashtags as part of a brilliant admission promotion. The simple use of the hashtag #IUSAIDYES on bright, bold red envelopes produced a viral social media campaign when students began posting selfies with their acceptance letters:
hello BLOOMINGTON ❤️ #IUsaidYes http://pic.twitter.com/YS9UaHxEc3 — Jaye. (@jaayeee___) February 15, 2015
Creative thinking with hashtags may result in wider audiences for your marketing messages.
Hashtags are a key tool in your social media strategy. These seven ideas are just some of the reasons you should use hashtags and understand them in a greater degree. With planning and strategy, hashtags should become a regular part of your social media practice.
How are you using Hashtags? Drop your thoughts in the comments below.
This post was originally published at http://ift.tt/1HK26N9
http://ift.tt/2wdsY87
0 notes
templified · 5 years
Text
Best WordPress Pinterest Style Themes
New Post has been published on https://www.templified.com/best-wordpress-pinterest-style-themes/
Best WordPress Pinterest Style Themes
This collection of WordPress Pinterest style themes aims to please and we know you’re going to find something you adore.  We’ve gathered up the best themes that have that Pinterest style, you know, a masonry grid that is infinitely loading?  Pinterest is one of the most popular social networks and people love the way the page looks, since all of your content is at the forefront and users can navigate through your content visually, which is a fun and interesting way to make sure your most popular posts get the most attention.
Pinterest is a wildly popular social media network, so having a website with a very familiar look and feel could go a long way to delivering a great user experience, with memorable content and tons of clicks.  That’s what these themes have in mind, a Pinterest style site with similar layout and navigation, incredibly visual the entire way.  With these Pinterest style themes for WordPress, you’ll be building your very own social media network in no time flat.
Pin This
Pin This is, not surprisingly, one of the most popular WordPress Pinterest style themes on the market.  The layout is a dead ringer for one of the most popular social media networks out there and the style is just the beginning.  Pin This offers a lot of the same functionality too, which makes it fairly unique among WordPress offerings.  You want style?  You want customization?  You want features that make it easy for your readers to get access to the content they way?  Well, Pin This is a great solution.  The clean design emplasizes and frames your content properly and this theme is great for any sort of personal or professional photo portfolio, creative agencies will love the ease with which you can create  sharp and easy to manage portfolio.  Designers, illustrators, video photographers and more will all love this theme.
There are several custom post formats for all of your media, social icons for sharing content, incredible support for embedded media or self hosted media for that matter.  It’s Adsense ready and easily customized via the Smart Admin Panel, which is included for free.  Pin This is a wonderful way to get a Pinterest style look for your WordPress theme.
Demo More Information Get Hosting
Pinmaister
Pinmaister is, not surprisingly considering it’s name, a Pinterest style WordPress theme that makes an attractive site for showing off content with a Pinterest style infinite scrolling home page.  Pinterest is popular in part because the navigation is so incredibly visual, you can see new, fresh and interesting content with every page you look at.  Pinmaiser is flexible too, you can brand this theme to look exactly as you want it to look, the drag and drop page builder makes it easy to get a perfect layout without the experience in coding that some themes require.  With Pinmaister, your site will rank very well, since it’s SEO optimized and it makes for a fun, user friendly and powerful way to share your content with the world.
Demo More Information Get Hosting
Pluto
Pluto is a clean, simple and easy to use Pinterest inspired WordPress theme that has a fun masonry grid layout and tons of features to help make your blogging efforts really pay off.  With nearly 3000 sales and a sparkling 4.77 rating on ThemeForest, it’s one of the most popular themes in this category, Pluto is WooCommerce compatible, though it also works well with other eCommerce plugins too.  Add some header advertisements and you can monetize your blog in that way too, to go along with product sales and affiliate marketing.  The menu can go up top in the header area or to either the left or right sidebar, Pluto also has eight great post formats and powerful admin options to make customization a snap.
Demo More Information Get Hosting
Coney
Coney is a beautiful looking theme that we really think you should consider for your next WordPress project.  If you require an upgraded design and style for your site, you might want to think of a trendy blog style theme with infinite loading posts.  It just so happens that that perfectly describes Coney here.  Coney is incredibly high quality, striking to look at and it loads breathtakingly fast.  Coney offers everything you’ll need to make an awesome blog site, beautiful and trendy in equal parts.  There are over 20 different blog styles, 10 header variations and it’s even WooCommerce copmpatible.  The Pinterest-like layout is super familiar and it’s  a great way to highlight all your products, no matter what they are.
Demo More Information Get Hosting
Pinstagram
On the hunt for a beautiful Pinterest style WordPress theme?  Pinstagram could be the one for you.  MyThemeShop is a wonderful theme maker, one of the best in the business, to be honest.  Pinstagram is a highly customizable WordPress theme and you don’t need to know how to code to get the most out of it.  Pinterest is incredibly popular and part of that popularity is based on the incredible usability.  Folks are very familiar with Pinterest, which means they’ll be immediately familiar with your site based on the Pinstagram theme.  You’ll get tons of widgetized areas, Google fonts and the colors are all changeable too.  You’re going to love the simple layout with traditional Pinterest style layouts and you’ll be able to maximize the amount of eyes on your content.  That helps build user engagement, which can definitely help drive your traffic to levels higher than you could have anticipated.
Demo More Information Get Hosting
Merapi
Responsive and ready for just about anything, Merapi is a great looking, well organized blog theme that is a wonderful solution for personal blogs and journals, news magazines and creative portfolios.  If you want to have your content look great with massiv click through rates, the Pinterest style has proven to be a winner.  I love the focus on both typography and mixed media posts.  Merapi is very highly rated too, with over 500 downloads, sparkling reviews, great support and a wealth of documentation to help get you started.
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Pin
Masonry has never looked better than with this theme, and that makes Pin one of the best WordPress blog themes on the market. You’ll enjoy the heck out of this personal blog theme, from the design to the features, it’s got everything you need to make a real impact.   Pin is a gentle looking WordPress grid style portfolio theme that’s amusing, clean and absolutely ready to show off your photos and blog posts! Effective for the latest clothing portfolios, ad agencies and more. Maybe a wedding photography company interested in a cutting edge theme to find a new look? The theme’s developer has make sure that the layout is really tightly structured, so simple and it’s deceptively powerful.
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Waulah
Clean and premium, feature filled and user friendly, that’s Waulah.  This infinite scrolling theme is ideal for news sites, online magazines and blogs.  Waulah is clean and flexible, suitable for almost any sort of blog site too.  Sports, travel, photography, you name it.  The Pinterest-style layout is familiar to most and it helps make your content incredibly visual and that really lures in your readers, making them click on more of your interesting articles and posts.  Social sharing is also at the center stage here, easily add your social networking accounts for sites like Pinterest, Facebook, LinkedIn, Twitter and more.  With Waulah, you get a strong theme that’s easy to use and it always looks great on every device.
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Accord
Accord is a really slick Pinterest style theme, it comes with 9 amazing widgets, a post rating system that helps with user engagement, there are 7 different post types too.  This theme is built on Bootstrap code, so it loads up fast and looks fantastic on all screen sizes.  This theme works just as well for personal blogs as it does for a magazine.  Which one you choose, well, that’s up to you.  Either way, you’ll have a really eye-catching and user friendly Pinterest style layout that’s familiar and unique at the same time.  This simple theme is a real blogger’s delight and the ratings seem to prove that. This theme is popular and well liked, with a really strong overall rating on ThemeForest.  Well worth checking out.
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