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lgcmanager · 3 years

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LGC TRAINEE EVALUATION 002

SCHEDULE TYPE: TRIMESTER SCHEDULE RESTRICTIONS: Cannot be paired with another trimester schedule, unless stated otherwise

on SEPTEMBER 6, the most of the trainees who attended the secret meeting last time are reunited once again with KIM HYUNCHEOL. a month has passed since that meeting and hyuncheol has compiled everything that his coaches have noted for him. “you may have noticed this, but the group is a bit smaller compared to before. after discussing it with the coaches, we’ve decided to keep eight of you instead of ten, especially with the news i’m about to share with you.”

( important note: for anyone in this evaluation group wanting to switch to the acting or modeling paths for the upcoming trimester, please do send us a message through the lgcmanager blog by SEPTEMBER 18, 2021 at 11:59PM EST so that we can arrange this accordingly for future missions. if you do decide to do that, you can still complete this mission but afterwards the trainee will be removed from the project ic and ooc wise. )

FAMILY CONCERT 2K21

he hands out the papers filled with information regarding the upcoming family concert. “after watching and evaluating your individual performances, we decided to assign you parts for my house. you may be wondering why my house and the answer is simple; all of you will be performing that song in this year’s lgc family concert, which will be held in seoul this time around. the song will serve as a segue to one of our biggest surprises, which is haru’s appearance as a full group since their hiatus. it’s also a chance for you to gain more exposure with the public and experience the feeling of performing in front of a huge audience, just like the other trainees who have debuted.”

he watches everyone’s reactions to the surprising news before quickly returning to the task at hand. “another question that some of you may ask as you review through this lyric sheet is, ‘why did i get a particular part over another?’ while it would have been easy for us to assign all of you parts that you are good at, we’ve noticed from previous practices that there is some overlap in skills. this isn’t quite a bad thing, but like i’ve mentioned before, sometimes debuting in a group can be unpredictable and we want to evaluate how you adapt to those changes. because of this, we’ve decided to give you parts that challenge your weaker or secondary skills to see if you can meet our expectations.”

for reference, this was listed for each individual’s skill to work on:

CHOI JUNKYU: SINGING

JUNG WOOBIN: SINGING

LEE JAKE: RAPPING

MING TIAN: PERFORMANCE

PONGSAK TEE: SINGING

SEO JUNHWAN: SINGING

SON EUNHO: DANCING

YOO DAEHO: PERFORMANCE

please note that the skill selected might not be considered the “weakest” skill for the trainee but something that could be worked on to match the rest of the group.

REHEARSALS

“now, about the teamwork assignment that you were given several weeks ago. i hope all of you learned something insightful during the experience because the goal with that isn’t so much to see if you could become great leaders in a short span of time, but rather to experience the highs and lows of being a leader. the position itself is one that comes with great responsibility and if and when you debut, i hope that you have a greater appreciation for the leadership role.” he pauses, thinking about the copious notes that the coaches had written throughout the past few weeks.

“luckily, the next task that i’m about to reveal doesn’t involve leadership. in fact, we will return back to that matter at a later time since we want you to focus on the family concert and relax a little bit.” he had heard from the coaches how some of the trainees had been feeling throughout the past month and after talking it with them, all of them agreed to give the trainees a little bit of a break. “on SEPTEMBER 25, all of you will be arriving at the venue early. in between the rehearsals, one of the coaches will escort all of you to a section of the venue where you will be watching some of the performances. it’s rare for us to do this, but we thought it’s best for you to take this time to learn and observe from legacy’s senior artists.”

due to the packed schedule, all of the male trainees in the evaluation group will only be able to watch haru’s rehearsals ( including jaehyuk’s special stage ). there will be a coach nearby to monitor all of the trainees so they are expected to be professional and in their best behavior.

hyuncheol concludes his speech, “i believe i covered all of the important details. if you have any questions, please ask your coaches instead. i hope to see all of you here again next month and expect some more surprises in the near future.” it’s hard to tell from his facial expression what those surprises are, but one could only hope that it’s good surprises.

REQUIREMENTS

Make sure to use the hashtags lgc:bgtraineeeval for the reflection and lgc:familycon2k21 for the preparations and rehearsals. You have until OCTOBER 2, 2021 11:59PM EST to complete the following requirements:

MY HOUSE PREPARATIONS: write a 4 replies (minimum 8 lines) thread with another person in the group about anything related to the practices or rehearsals for +5 POINTS TO YOUR MUSE’S SKILL LISTED ABOVE and +6 NOTORIETY !

REHEARSALS: write a 300+ words solo or a 4 replies (minimum 8 lines) thread with another person in the group about your muse watching the rehearsals for +8 SKILL TO DISTRIBUTE ANYWHERE and +3 NOTORIETY !

REFLECTION: write a 300+ words solo about your muse’s thoughts regarding the lgc family concert experience. ic wise, this will be a typical meeting that the muse will have with one of their coaches so they can be honest with their thoughts. +5 SKILL TO DISTRIBUTE ANYWHERE !

to validate your skill points and collect your notoriety points, please submit the following form ONCE on the points blog before OCTOBER 2, 2021 11:59 EST.

TITLE: MUSE NAME ∙ TRAINEE EVALUATION 002

MY HOUSE PREPARATIONS: +5 ( to the skill the muse needs to work on ), +6 notoriety [ LINK ]

REHEARSALS: +8 ( skill points to distribute anywhere ), +3 notoriety [ LINK ]

REFLECTION: +5 ( skill points distribution ) [ LINK ]

#lgc:event #lgc:bgtraineeeval #lgc:familycon2k21 #lgc:q32021

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samuelpboswell · 5 years

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How to Promote Your B2B Podcast

Over 1/4th of the entire population of the United States listens to podcasts at least monthly. That's over 81 million people. What's more, the most avid listeners log six and a half hours a week of listening time. Eighty percent finish every episode in its entirety. There's enormous potential here for engaging an audience. Think about how long someone might stick with a 1,000 word blog post (like this one). Five minutes? Ten? But they might listen to a 25-30 minute podcast on the same topic. Podcasting holds a lot of promise for marketers, especially in the B2B space. Our agency has helped multiple B2B Fortune 500 companies produce and find an audience for their podcasts. It takes strategy and coordination, but the barrier to entry is relatively low. Of course, "making" the podcast is the easy part. As with any content, the challenge is successfully getting it to your target audience. Here are a few things we've learned about B2B podcasting promotion through our production and amplification work.

How to Promote Your B2B Podcast

Some of the tactics you will use to amplify your podcast are familiar, but the channel does have unique properties that require new approaches. We’ll start with adapting traditional tactics, then we’ll finish with the podcast-specific ones.

Adapting Traditional Promotional Tactics for B2B Podcasts

#1: Start with Audience Demand As with any content, your podcast should begin with research. See what questions your audience has, what they need to know, and what they want to hear. Aim to generate a topic list that highlights your brand’s expertise and your subject matter experts’ insights to create something of value to your audience. Once your research is complete, it's also well-worth documenting your findings, goals, and promotional plans in a creative brief. This will serve as a guide as you go forth and create. For Podcasts: Stay closer to top-of-funnel with your podcast ideas. It’s far better to educate, inspire, and entertain your audience than to try and sell them something. A 25-minute-long advertisement for your solution is likely to drive people away. #2: Add Influencers for Amplification We’re big believers in influencer marketing, and we have plenty of results to back that up. When you co-create content with influencers you get higher-quality, dynamic content that has built-in amplification. Here's an example from 3M's* Science Champions podcast, featuring the brand's own amplification of a recent episode as well as the influencer interviewee's amplification. For Podcasts: We've often found that many industry influencers and experts would rather do an audio interview than a written one. So it should be easy to get experts whom you have a solid relationship with to commit to a 30-minute interview, which can be recorded and processed into a podcast. If you're looking to work with new folks in the field, we recommend taking the time to nurture the relationship (e.g. like and share their social content, engage them in conversation on social or their blogs, or reach out via email to introduce yourself and let them know you're a fan of their work) before reaching out cold. Another way to incorporate an influential voice and extend the potential reach of your podcast is to tap industry influencers to host or co-host the podcast. The Dell Luminaries* podcast is a great example of this, featuring two thought leaders as hosts: Seasoned marketer and author Mark Schaefer and marketing and technology strategist Douglas Karr. When it comes to conducting the interview, use a tool like Zencastr to make sure you get high-quality audio. Unsurprisingly, audio quality is absolutely critical for a podcast endeavor. #3: Use Internal Promotion to Boost Awareness If you’re at an enterprise-level organization, you have a built-in audience. Encourage your employees to listen to each episode and share it with their social networks. For Podcasts: The first 2-3 weeks after publication are a crucial time to get your podcast seen. In addition to listening and sharing, encourage employees to write a review on iTunes and other podcast platforms. Reviews, especially on iTunes, play a big part in determining which podcasts the platform recommends to its existing users. #4: Optimize for Search As with written content, you’ll want to make sure you’re including keywords, a compelling visual, and a descriptive title on each episode. Use keyword research tools, existing analytics data, and other appropriate tools and resources to determine a list of target words. Then, test them out on podcast platform search engines to make sure you’re hitting the right intent. For Podcasts: Since search engines can’t crawl your audio, it’s doubly important to make every word count on your podcast description and title, episode descriptions and titles, and what categories you choose in podcast directories.

Podcast-Specific Promotion Tactics

#1: Publish Transcripts as Blog Posts As I said above, search engines can’t crawl audio. And competition is fierce for visibility on podcast platforms like iTunes and Google Play. You can use your blog to help drive subscriptions, which will help your podcast gain traction. Make a post for each episode with a summary, key takeaways, and full transcription. Embed the podcast stream on the post, and make the CTA to subscribe to the podcast. #2: Commit to a Cadence Podcast promotion is all about building a habit for your audience. You want them to subscribe, stay subscribed, and listen to every episode. To make that happen, you need to publish consistently. It’s better to post an episode every two weeks for a year than to publish weekly and take a 6-month hiatus at the end. It’s best to start with at least three episodes available for download (required to make Apple’s New and Notable list) and several more to act as a buffer. Then you can determine the cadence that will enable you to publish without pausing. #3: Submit to Podcast Directories Much of your initial subscriber base will likely come from your existing audience, through your blog posts. But the goal is to build a subscriber base wherever people listen to podcasts, so you can capture a net new audience. To that end, it’s important to register your podcast with Apple Podcasts, Google Play Podcasts, Spotify, TuneIn, Stitcher, and Podbean. These platforms together account for the vast majority of podcast listeners. Registration on each of these services is free, and it makes finding your podcast a seamless experience for every user. #4: Look for Cross-Promotional Opportunities The majority of people who listen to podcasts don’t just listen to one. In fact, it seems the more podcasts someone listens to, the more likely they are to try out a new one. So you’re not trying to lure people away from someone else’s podcast to listen to yours — it’s not a zero sum game. Podcasting is therefore less competitive than other media might be. It’s worth checking with established podcasts to see if there are opportunities for cross-promotion. Subject matter experts in your company could appear on their podcast, or you could interview another host in a relevant industry for yours. Either way, both of your podcasts gain exposure to a new audience.

Rise of the Pod People

Podcasting is one of the biggest marketing opportunities for B2B businesses right now. Even as saturated as the B2C market is, there’s still room for new breakout stars. By comparison, the B2B space has even more room to grow. It’s a channel that has yet to suffer from fatigue or content shock. As a content marketer, much of what you already know about content applies to promoting podcasts: Be relevant, be valuable, work with influencers, promote on social media, etc. With a few new tactics combined with the old standbys, you can make sure your podcast has everything it needs to find a long-term sustainable audience. Want to find out more about B2B podcasting and whether it's a fit for your B2B brand? Learn the what, why, and how of B2B podcasting by checking out my post on the subject. *Disclosure: Dell and 3M are TopRank Marketing clients.

The post How to Promote Your B2B Podcast appeared first on Online Marketing Blog - TopRank®.

from The SEO Advantages http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/sMAGOvqmufs/

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lucyariablog · 6 years

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Publishing Frequency: Why (and How) We’re Changing Things Up

How often do you read the weekend posts on Content Marketing Institute the day they’re published? We can tell from traffic the answer is “sometimes” for many of you.

Before I joined the CMI editorial team in September, the same was true for me. The daily alert went to my work inbox, which I monitored on the weekend only for urgent communications. Most of the time, as valuable as the CMI articles are, they didn’t qualify as urgent.

Instead, like many of you, I reviewed them when my attention shifted back to work.

So, it should come as good news that starting this month we’ll help free up your inbox on the weekends.

Our new publishing frequency

Instead of posting to the blog every day of the week, we’re moving to a Monday through Friday schedule. Our daily alerts will continue to land in subscribers’ inboxes every weekday morning, but we’ll leave space on the weekends for you to pause and reflect.

.@CMIContent blog will leave time for readers to pause and reflect on weekends, says @Kmoutsos. Click To Tweet

Some of you might be wondering about two weekend stalwarts – the PNR: This Old Marketing podcast and the Content Strategy for Marketers newsletter.

Following the send-off episode on Dec. 11, PNR goes on hiatus. If you read A Content Marketing Love Letter, you know that CMI founder and PNR co-host Joe Pulizzi is setting off for some well-earned family time in early 2018 and “non-marketing writing projects (and other shenanigans)” thereafter.

If you subscribe to the Content Strategy for Marketing newsletter, you should have received the revamped version in your inbox today. You still got an exclusive column from Chief Strategy Advisor Robert Rose and a link to our latest content strategy article. Now, you’ll also get a digest of the other content published that week.

Doing as we say, now as we do

For years, Joe has encouraged companies to get strategic about their publishing frequency decisions.

Be strategic about the frequency of publishing your content, says @JoePulizzi. Click To Tweet

Attendees of Content Marketing World 2017 heard Jay Baer explain “how to get promoted by creating less content, not more.” (You can read about strategic changes made subsequently to the publishing schedule at Jay’s company, Convince and Convert.)

And just a few weeks ago, in PNR Episode 207, Joe and Robert talked about the latest research from Orbit Media, which shows a decline in publishing frequency (and an increase in post length) among individual bloggers.

In the podcast, Joe points out that companies like About.com are getting great results by pulling away from publishing more and more answers (recipes for apple pie, for example). Instead, they’re curating lists of their best answers. That makes life easier for visitors. It’s easy to update and avoids the challenge of having your new content competing with your old content (a problem CMI has definitely experienced).

We’re starting to see this trend in our own research, too. CMI’s 2018 study of B2B organizations found that almost half of B2B content marketers are creating less content than they did a year ago and driving better results from it.

Almost 1/2 of B2B marketers are creating less content than 1 year ago & driving better results. @cmicontent Click To Tweet

You may be wrestling with similar questions – how much content should you produce?

Here’s how we’re approaching this latest experiment of forgoing new content on weekends.

CMI Editorial Strategy Advisor Michele Linn led the charge in asking questions about our publishing frequency – the same questions all content marketers should think about:

Are we publishing the right amount for our audience? Or are we just adding to the noise of their daily schedule?

Are we publishing the right amount for our team or are we stretching our resources too thin?

Are we getting the most impact from everything we produce?

Michele got the ball rolling by sharing lessons learned from earlier experiments and insights from key statistics with Joe and Robert, of course, but also with our editorial, website, marketing, sales, SEO, and social teams.

We carefully considered these factors:

Daily publishing’s effect on overall site traffic Organic search delivers the highest percentage of visitors on any given day. New posts account for a much smaller percentage of traffic overall. Since traffic dips dramatically on the weekend, we’re not anticipating too much of a traffic hit. Our search-optimized catalog still exists to answer questions no matter when someone is searching. And the extra time in our schedules will help us further optimize our best articles to make sure people can find them through search.

Days attracting most email signups We didn’t want to jeopardize the growth of our subscriber list, so we checked those numbers carefully. Again, weekends proved to be the lightest days for conversions. And, again, the door to becoming a subscriber is always open, whether we’ve published a fresh post that day or not. There just might be fewer people approaching the door on the weekends.

Gut check by team Although we did check the data before making this decision, there’s an element of going with our gut too. We work Monday through Friday (most of the time) just as most of you do, so the need for time to pause and reflect resonates. And we think, regardless of the effect on our traffic, most of our audience will appreciate the pause too. (Depending how this experiment turns out, we’ll thank or blame Jay Acunzo for encouraging us to trust our intuition in his inspiring keynote presentation at Content Marketing World 2017.)

HANDPICKED RELATED CONTENT: 4 Google Analytics Reports Every Content Marketer Should Use

What we’ll be watching

Making the change to publishing original content only Monday through Friday isn’t the end of the decision. We’ll keep an eye on email opens, click-through rates, and unsubscribes. We’ll also monitor site traffic and conversions along with search rankings and traffic volume from organic.

.@CMIContent will evaluate metrics and impact of not publishing on weekends, says @Kmoutsos. Click To Tweet

Our plan is to devote the extra hours in our week to optimizing and curating our existing posts on evergreen topics while continuing to spot trends and find the best advice on emerging topics that advance the practice of content marketing.

And, of course, we’ll be listening to your comments and feedback. Let us know what you think – and what you might do with the gift of a few more uninterrupted moments in your weekends.

HANDPICKED RELATED CONTENT: Simple Tips for Sleuthing Your Site Performance Using Google Analytics

Want to receive the Monday through Friday email or the weekly digest? Subscribe today.

Cover image by Joseph Kalinowski/Content Marketing Institute

The post Publishing Frequency: Why (and How) We’re Changing Things Up appeared first on Content Marketing Institute.

from http://contentmarketinginstitute.com/2017/12/publishing-frequency-changing/

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hotspreadpage · 6 years