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imasloid · 2 months

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SHINY COLORS FASHION ANALYSIS: Yuika Mitsumine (三峰結華)

"I'm an idol… it feels kind of strange…"

This is a project analyzing and taking a look at the fashion design and application in the multimedia series, The IDOLM@STER: Shiny Colors. This section is about the eccentric and lively subculture girl of the series, Yuika Mitsumine! If you want to jump to a specific section, go here!

(This is a reprint of my thread on Twitter. I put it on Tumblr for easier reading and for archiving purposes. Enjoy!)

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INTRODUCTION

“Yuika is a first-year college student, a subculture girl with a free-spirited, light-hearted, & somewhat elusive personality. She can talk to people that she meets for the first time easily and has a deep knowledge of idols. Sometimes she has a serious expression on her face.”

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Profile

Age: 19

Birthday: January 16th

Height: 158 cm

Weight: 44 kg

Blood Type: O

Hometown: Fukushima

Hobbies: Watching idol lives, cameras, anime, games, reading

Special Skills: Studying & can be recognized by her oshi as quick as possible

CV: Shio Kisui

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Before starting the analysis, I would suggest if you haven’t already, read her W.I.N.G. (introductory) commu (through the broswer game's English patch or on YouTube). If you don’t play the game, I would listen to her image song and read the lyrics to get a better sense of her character.

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STYLE BREAKDOWN

Consisting of many different fashion elements, Yuika’s personal fashion is easily identifiable though hard to define. Labelled a “subculture girl,” her open-minded personality leads Yuika to incorporate various styles into her own while still looking unique & fashion-forward.

Before diving into her fashion, I’ll expand on her label as a “subculture girl” using this graphic. “Sabukaru” is more of a cultural movement rather than a fashion style, with personal fashion and expression being varied amongst members dependent on their hobbies.

Yuika’s fashion is mainly inspired from aomoji-kei or blue letter style, explaining her versatile & unique wardrobe. Formerly used as a catch-all for Harajuku fashion, it describes cute & casual fashion that doesn’t appeal to men with a motto of “wearing what you want to wear.”

Popular aomoji-kei magazines like Zipper, FRUiTS, and KERA! covered many different styles and brands, inspired by streetsnaps in Harajuku. The insides featured many experimental and exciting coordinates as sort of a counter against mainstream fashion and the male gaze.

Though all the magazines above have ceased production due to a change in audience and trends, the Aomoji-kei movement still lives on through brands, digital newsletters, and the thriving fashion culture of Harajuku. Also, magazines like mini and SO-EN are still around today.

This diagram from Asahi Sato shows that Aomoji-kei is split into many styles ranging from simple & girly to individualistic & sporty. The next few tweets identify major groups that Yuika’s fashion is drawn from, but keep in mind there is heavy overlap & won't include all of them.

Group 1 of her various styles I dub her “original style.” This style is highly featured in her default outfits and many other early cards of hers. Heavily influenced by the kawaii, amekaji, pop, & original harajuku street-style trendsetters, this style is very fun and eccentric!

Group 2 is less showy than Group 1, with a more conventional elements that reflect modern street style, but still show Yuika’s eccentricity and skill of outfit composition. Appearing after the peak of her “kawaii pop” style, it’s a more casual and laid-back style comparably.

Group 3 is the most mature, elegant, and “smart” pool of looks that Yuika wears. Featuring a mix of solids and simple patterns, dark and neutral colors, and elements of the mode casual and feminine styles, it’s a group that shows off a more simple but modish side to her.

Though I categorize her styles in groups, Yuika’s style can’t really be categorized. They bleed between different groups or don’t fit into any at all. These groups were made for people to identify her weared trends, but compartmentalizing her style doesn’t really fit her at all.

Now I would like to talk about some common elements of Yuika’s fashion that appear, regardless of style inspiration. The most famous are her trademark glasses and baseball caps, customized so they fit any look she wears.

Two more essential elements of her personal style are her frequent & variable use of pattern & color clashing and colorblocking & color theory in outfit composition. These being mainstays in her fashion make it as versatile and interesting as it can get.

This tweet shows four outfits and how she applies clashing, color theory, and conceptual importance to make them exciting, unique, & varied. Though a wide range of style influences and colors are used, all these outfits are “Yuika-core” connected by common styling values.

The above section was written inspired by a blog talking about Yuika’s fashion sense, so I would like to give them thanks for well-written another perspective on her style.

No need to talk about her fashion’s color palette as she doesn’t limit her fashion to a specific group of colors, but her image color is a medium-blue like sky or rain. For such an outgoing personality, her image color has a weight to it which we will cover in the next section.

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STYLE ANALYSIS

Yuika was scouted by Producer while taking shelter from the rain, coming back from an idol-merchandise haul. Upon seeing her smile and how much she loves idols, he asks her if she wants to become an idol.

She finds it hard to believe she actually got scouted and thinks it’s some kind of elaborate prank, but she accepts the offer and becomes an idol. It’s later revealed that she wanted to become one due to being curious about the world of idols and wanting to be admired.

To fans and the members of L’antica, Yuika acts as the moodmaker and jokester of the group, always having a huge smile on her face and constantly cracking jokes and making merry. She’s the initial glue that bonds L’Antica together and always makes sure everyone is feeling happy.

As to why she’s so outgoing, it’s revealed that it comes from interacting with other idol otaku at live shows but she keeps this a secret from most people. She is a diehard idol fan of many female groups, collecting merch and going to handshake events.

In fact, most people know that Yuika is a “subculture” girl and has many public interests like fashion, photography, and manga. However, she keeps her insane idol hobby under wraps, even hiding merch from the L’antica girls when they visit her place.

One special quirk of Yuika is her high degree of reading the atmosphere and sensing the mood of the room quickly. In her Landing Point, she reveals she keeps her otaku hobbies a secret because when she would talk to her friends about anime, she felt the vibe get uncomfortable.

Yuika is really sensitive to the vibe getting rancid in fact, feeling uncomfortable if everyone isn’t feeling content. She will do anything to make everyone feel comfortable, even putting her own feelings on the back burner if she feels it would unnecessarily complicate things.

Even with the Producer, she is known for hiding her true feelings and masking it with her outgoing personality and deflecting issues that bother her, burdening herself instead. She doesn’t like to show signs of weakness and keeps a well-hidden distance from most people.

In cards like “NOT≠EQUAL,” “Dizzy Dizzy,” and “No Life,” she is also shown to be very self-critical and barrages herself with deprecating comments. She only discloses these feelings with Producer, as she feels bad troubling anyone else with her “trivial” problems.

Her image song, “Plastic Umbrella,” discusses her habit of hiding who she really is and keeping a boundary from most people to “protect the peace.” Not wanting to “bump into anyone” but also “wanting someone to find her,” this paradox of personality is everpresent.

Though her personality is somewhat hard to explain, her fashion really eludicates who she is as a person. At first glance, her style is very eyecatching and eccentric, but not in an intimidating way. It’s very fun and doesn’t take itself too seriously in a way that is amiable.

However, if you look closer you’ll see that a lot of care and meticulous detail is put into her outfits. The colors, patterns, silhouette, composition, mood, atmosphere, accessories, clothes, etc. are all specifically picked to fit each other in a way that is incredibly skilled.

As said by others, Yuika has an incredible eye for detail with people, but this expands to her fashion as well. She is good at studying, remembering, and applying knowledge to situations, seen in how variable her fashion influences are but still maintaining a cohesive style.

Personally, I would describe her “fun” fashion as an mechanism of lowering others’ guard similar to her outgoing personality, masking her real feelings. Not to say that her fashion is ingenuous, but it helps make other people feel at ease regardless of intention.

Yuika’s style evolution is hard to spot, but major style influences she wears change with time. Out of all the Shiny Colors girls, Yuika definitely has the most unique take on fashion & the fact that it’s also a commentary on herself (both shown and hidden) is the cherry on top.

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This is it for Yuika Mitsumine!

If you liked this thread, check out my Twitter and give me a tip on Ko-Fi so I can do more things like this with other idol series! Thanks for reading <3

Next section: Kiriko Yukoku

#imas #the idolmaster #idolmaster #idolm@ster #fashion #jfashion #scfa #shiny colors #yuika mitsumine

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street-japan-style · 3 years

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Les Street Styles du Harajuku Market: Lutin (Mad & Kawaii / SJS)

★ Peux-tu nous présenter ton style ? Comment le définirais-tu ? Il est varié, c'est un gros mélange de 15 ans de styles alternatifs divers et variés, c'est pastel, c'est sombre, c'est nerdy, c'est 80's c'est vraiment selon mon humeur.

★ Comment cela t'est venu ? En découvrant des gens cools, j'ai eu envie de faire pareil et puis j'ai fait avec les envies du moment.

★ quelles sont les réactions dans ton entourage ? Toujours positives, mon entourage proche adore et me soutient, la famille éloignée un peu moins mais c'est pas à mon âge qu'on va s'en soucier. Mes clientes me font confiance aussi à cause de mon look. Ça surprend les plus classiques mais elles sont vite habituées.

★ Portes-tu ton style tous les jours ? Oui et non, ça va dépendre de mon mood. Parfois la flemme prend le dessus ou l'envie de discret ou tout simplement je travaille et je ne souhaite pas tacher mes vêtements cool. Bien que même dans mon travail je garde quand même une petite part d'originalité!!

★ La pièce maîtresse de ta garde-robe ? Alors il a quelque temps j'aurais dit mes crops top mais c'est plus tant le cas, je dirais en ce moment ma collection de chaussures plateforme ou non.

★ Des bonnes adresses ? Mon shop? mdrrr, les petits créateurs surtout car j'aime avoir des pièces originales en bijoux, pour les sapes c'est friperies et shop moldu pour la plus part du temps car je suis plus size et c'est parfois compliqué de trouver des trucs cool à ma taille et j'aime les sapes simples mais pleine d'accessoires.

★ Si tu avais un conseil à donner à un.e débutant.e/nouveau.elle, quel serait-il ? Étudie les règles, suis-les et une fois que tu es familier avec tout ça, envoie tout valser pour prendre tous les détails qui te parlent le plus et faire ton trucs à toi.

★ Les personnes qui t'inspirent ? C'est cliché à dire mais tout le monde! des fois c'est un simple truc qui va m'inspirer une tenue.

★ Présente un peu ta tenue ? Alors je me suis inspiré d'une tenue réalisé par Alys, une lolita belge. Je voulais porter un nuisette et un bas large, j'ai fais des tests avec les nuisettes que j'ai et c'est parti complètement en cacahuètes. Mon premier essai n'était pas concluant, j'ai essayé avec cette jupe et j'ai brodé avec les accessoires que j'avais en rose et noir.

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