there was an awesome post in the discord about how this is so surprising for kibum because he has always been very vocal and humble about it now being the next generation’s time - he mentioned in his live himself that he felt so much pressure winning over itzy. he has managed his expectations throughout his career - he has always been the biggest supporter of younger (and tbh older) artists, and their most vocal supporter when he’s sharing space with them (see: literally any time he’s with nct).
the way this business and music show wins work is reliant on so many factors older artists, particularly older soloists, don’t have access to. all of that said, kibum was fully committed to producing a piece of work that showed that he is at his root a musician - both despite and in addition to being a super popular variety presence. he has talked about how this is his truest work, and he has had a hand in all aspects of it, and it won!!! it won over releases that had significantly less artist involvement! he was able to do what he wanted AND have its and HIS absolute brilliance and magnificence recognized! and deservedly so! it is flawless from start to finish, with an extremely tight concept, super creative direction, amazing styling - all of it
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