Which Keywords are Best to Target in SEO?
When it comes to SEO, one of the most important factors to consider is keyword targeting. After all, the keywords you choose will determine what kind of traffic you receive, and how much of it.
But with so many different keywords out there, how do you know which ones are the best to target?
Well, the truth is that there is no one-size-fits-all answer to this question.
The best keywords to target will depend on a variety of factors, including your industry, your competition, and your goals.
However, there are 4 general guidelines [most recommended] you can follow to help you choose the right keywords for your business.
Best Keywords to Target in SEO:
1. Keywords relevant to Business:
It's important to target keywords that are relevant to your business. This may seem obvious, but it's worth mentioning.
For example, if you run a electrical services company, you'll want to target keywords like "electrical services", "emergency electrical works", "electricians near me" and alike.
These are the types of keywords that potential customers will be using to find businesses like yours.
Of course, keyword research tools can help you find the precise search phrases or queries that users or your potential customers or clients are using, and you should use them to your advantage to make things work.
“Many do not understand the need or importance of keyword research, and this is part of the reason why studies show that 90.63% of pages on the internet get no traffic from Google” – Ahrefs
2. Keywords with High Search Volume:
It's important to target keywords that have high search volume. This means that lots of people are searching for these keywords on a regular basis.
You can use tools like Google Keyword Planner, Semrush, Long Tail Pro, or Ahrefs to find out how many people are searching for particular keywords each month. Your next steps are guided by this data.
Generally speaking, the higher the search volume, the more potential traffic you can receive.
3. Keywords with Low Competition:
It's important to target keywords that have low competition. This means that not many other websites are targeting these keywords.
If you can find keywords that have high search volume but low competition, you'll have a better chance of ranking well for them. You can refer to the thumb rule shared in the below section.
4. Start with Long Tail Keywords:
It's important to start with targeting long-tail keywords [keyword phrases or search phrases with generally five words or more] to gain some traction of your website and its content in the eyes of search engines.
As the name says, these are longer, but have more keywords phrases that people use when they're looking for something very specific.
For example, instead of targeting "electrical services," you might target "nearby electrical services in [your city or area]" or “best affordable electrical services in [your city or area]” and alike.
Long-tail keywords are often easier to rank for because they're more specific and less competitive. The conversion rates are also high.
“A person searching with a long-tail keyword that then lands on your website converts at a rate more than 2.5x higher than visitors who searched on head terms” – Conductor
However, be careful not to target keywords at random or those that aren't typically used or searched by your potential customers or clients because that isn't how it works.
Tools for keyword research are therefore essential for conducting thorough study and taking onward action accordingly.
As a thumb rule to start with, choose keywords with a Keyword Difficulty [KD] score of less than 15 and at least 40 search volume [monthly].
Play around these in the first one to two years of your business to assist search engines like Google recognize your website and provide you with some initial results. Keep experimenting.
“Based on my experience with keyword research for my blog, I can say that the aforementioned technique has been successful for me”
Keyword Research Checklist:
You can use this keyword research checklist to find the best keywords to target in SEO:
Image Content Source - Semrush
If you find above to be extremely challenging, you can at least use the tools Long Tail Pro or Keyword Tool Pro to start the game off right.
As the months go by, start looking through your Google Search Console [GSC] and Google Analytics [GA] accounts to check the keywords that are already appearing or ranking in search results for your website.
You can also watch for other website performance indicators so that you may generate content and incorporate keywords into it or in the existing website to strengthen your ranking efforts.
By the way, GSC and GA are free SEO tools provided by Google, and it is highly advised that your website link to them in order to view overall performance and make modifications or improvements.
Create a Google Business Profile if your business has a physical location so that search engines can direct local or nearby traffic your way.
You can receive more free traffic and leads for your business by having more five-star reviews [naturally published from customers]. More the good ratings, results are better.
“Google Business Profile is a free tool that influences how your business appears on Google Search, Google Maps, and Google Shopping” – Semrush
That being said, SEO isn't a "quick fix" for ranking; it's an ongoing process that requires constant effort and monitoring. Keep an eye on the evolution of keyword trends.
Although SEO results take time to materialize, they offer lifetime benefits [especially free from advertising costs].
Pro-Tip: When it comes to search engine rankings, nothing surpasses the importance of unique and high-quality content on a website or blog.
Search engines prioritize this aspect above all else in their algorithms. Pay attention to this as well.
Booster Tip:
“In the AI Age of search, merely matching your keyword to a search query is no longer enough. Google is now able to understand your site and the content of your pages in deeper ways that allow it to do much more sophisticated matching or content to a user’s intent, search journey, and more” – seoClarity
Overall, by targeting relevant, high-volume, low-competition, and long-tail keywords [those best keywords to target in SEO for your business], you can increase your chances of ranking well in search engines and driving more traffic to your website.
Here's related information that you may also find helpful – Should category pages be indexed? [Know from the SEO benefits perspective].
0 notes
Hi there! Can I ask what resources you're using to learn netting and filet lace? I usually use youtube for learning a new fiber art, but a lot of what I'm seeing is crochet to mimic the filet look. Or, like, it's in French. Any websites, videos, books, etc you've come across would be super helpful!
Hey!! I’m gonna go under the cut for this because I started typing it out and it got. Long. Anyways, here we go!!
My favorite book for netted lace (and for learning the netting techniques themselves) is netted lace: techniques and patterns by Margaret Morgan!! It teaches basic netted shapes, and it’s got patterns for lace doilies, as well as larger pieces too I believe. There are also some filet lace patterns there, but no instructions for the technique itself
Filet lace is… unfortunately a little bit harder in that I haven’t found something that actually definitively walks me through it in a way that I’d be able understand but I definitely do not speak for everyone there, so I’m gonna point you towards what I think are gonna be the best bets:
First off: Lacis, practical instructions in filet brodé or darning on net by Isabel A Simpson!! That one’s on internet archive so it’s pretty easy to access too. It also has a pattern that shows you the path that the thread is supposed to take when you embroider, and I’m hoping that that’ll kickstart a better understanding of how the actual technique works
Other than that, I’m gonna say The Technique of Filet Lace by Pauline Knight, also on internet archive- not entirely relevant but that one actually directly quotes the previously mentioned book, and both of them mention the lack of written instructional literature on the subject, so if nothing else were in good company adjsks. Also, as a warning, an issue I’ve been having is that a lot of instructional books spend a not insignificant amount of time teaching the netting technique itself which definitely makes sense but can also be a bit frustrating if you’re looking for the embroidery technique
The Priscilla netting book (if you look it up then the university of Arizona should have a free pdf) has a lot of good decorative stitches!! It can be a little hard to parse though
For a tutorial walking through two small patterns, there’s filet lace tutorial by elinor’s crafts on Wordpress!! I’m going to hyperlink that at the bottom of this because I came back to add this section and do not want to risk losing everything by rearranging alsdkdk
Luckily, patterns themselves are way easier to find- i’d go to antique pattern library for those, or again internet archive, where I usually just look up filet lace and have at it. I don’t think the language barrier will be as big an issue once the technique is down, or at the very least that’s what I’m hoping sjsjjs
I’d also very much recommend checking the back of any instructional books for like a bibliography kinda thing and using that for additional resources. Makes for a good jumping point!!!
And unfortunately that’s about all I’ve got!! As with anything self-taught, there is a very real possibility that there’s a HUGE gap in my knowledge that I am just outright unaware of so if that’s the case then I apologize in advance- that said, I hope this helps a bit!!!
Edit: if you have anywhere from $100-160 then there’s filet lace: introduction to the linen stitch by Marie-jo quinault. I absolutely cannot vouch for quality because I do not have $100-160 and the closest thing I’ve found to the content is a thirty second video of someone flipping through it but this one’s like my white whale ok supposedly its very detailed and illustrated and very very out of print from the looks of it. Pour one out, etcetera. It’s SO so expensive
7 notes
·
View notes
game au sounds interesting!
thanks thats the most bare-bones one afdkakjfjks
it's basically what it says. it'll be an mmorpg thing where mikoto picks up the game as a way to escape from work and obv meets fuuta through it. there's really not a lot written rn, less than 1k words which is insane for me, but i'll put a small snippet below
(i use [] for placeholder text)
[You have sent a friend request to pazuzu_soccer.]
[pazuzu_soccer has rejected the request.]
[pazuzu_soccer]:
What the hell?
[KMikoto]:
I thought if I distracted you it could work.
[pazuzu_soccer]:
What kind of brain-dead plan is that??
I would unfriend you immediately afterward.
[KMikoto]:
I guess it was worth a shot.
By the way, where can I find []?
[pazuzu_soccer]:
Google it.
[KMikoto]:
Aren't you supposed to know everything?
Are you too ashamed to admit you don't know? It's okay.
[pazuzu_soccer]:
Idiot. Of course I know. It's a basic-level quest that any noob has to go through.
[KMikoto]:
So where is it?
It's okay to say you forgot.
[pazuzu_soccer]:
I didn't forget.
Do you think I'm some kind of moron? You're trying to goad me into answering. I'm not falling for that crap.
[KMikoto]:
Wow~ I am very impressed, pazuzu_soccer.
You at least have the comprehension skills of a high school first year!
[]:
use DMs. people are trying to farm here.
[KMikoto]:
Oh, hey there!! Can you tell me where to find []?
[]:
google it
Mikoto's eye twitched, and his hands stilled over the keyboard. So everyone on this game was an asshole.
[pazuzu_soccer]:
Lmao.
6 notes
·
View notes