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The Not So Fun Side of Face Filters ...

Instagram Filters also known as Augmented Reality Filters are defined as “an interactive experience that allows us to put digital objects into a real-world environment”. (Raffaelli, 2023). This has been a recent trend growing on different social medias, with now Instagram, Snapchat, Facebook Messenger and TikTok all having the filter option (Filterious, 2023). With Snapchat being the original platform for face filters and A/R, popularity surrounding these filters arose worldwide with their release in 2016. (Joanna, 2022). After the success of Snapchats implication of these filters, Instagram released similar filters however a year later midway through 2017. (Pepe, 2022).

The sociological impacts that Instagrams Augmented Reality Filters have on young women are evident. Beside there being the positives of having the ability to change hair colours or add tattoos without permanent consequences. The negatives outweigh these, with effects including an overall lower Mood, self-objectification, negative self comparison and trends in plastic surgery (Rivas, 2022).

A lot of users particularly on TikTok aren't wearing any makeup whilst filming their videos and are instead seen using filters. Author Jessica Barker mentions how “Snapchat filters have become the modern-age version of makeup”, (J.Barker, 2018 - Page 211). She also mentioned how “Sculpting the face with makeup provides a sense of security for those wishing to retain control over their image, especially in an age when it is possible for nearly anyone to take another’s photo, digitally manipulate it and publish it online”, (J.Barker, 2018 - page 211). This brings in the idea that it has become normalised to edit photos before posting them online, as a way to control the image.

An example of these filters creating serious effect on society, is Snapchat Dysmorphia Theory. This theory, involves patients of cosmetic surgeons, seeking out certain surgery's to look like filtered versions of themselves (Ranjanala, Maymore & Vashi, 2018). This shows the true impact that these filters are having and brings in the idea of 'ideal beauty' standards controlling some of society.

To sum up this blog, I believe that face filters have reached a point of trends in beauty and plastic surgery and hopefully, as technology arises, these trends will too. Possibly A/R and face filters will be used for a better purpose in the future.

References:

Barker, Jessica. (2020). 'Making-up on mobile: The pretty filters and ugly implications of Snapchat'. Download 'Making-up on mobile: The pretty filters and ugly implications of Snapchat'. Fashion, Style & Popular Culture. 7. 207-221. 10.1386/fspc_00015_1.

Filterious. (2023). SHORT HISTORY OF SOCIAL MEDIA FILTERS – Filterious | Instagram & Facebook Filters | AR Filter Agency. Accessed 17/04/23.Available at: https://filterious.com/short-history-of-social-media-filters/#:~:text=In%202015%20snapchat%20filters%20came.

Joanna (2022). When Did Snapchat Filters Come Out. www.hapblog.com. Accessed 17/04/23. Available at: https://www.hapblog.com/when-did-snapchat-filters-come-out/.

Pepe, G. (2022). How to Use Instagram Face Filters. Jumper Media. Accessed 17/04/23. Available at: https://jumpermedia.co/how-to-use-instagram-face- filters/#:~:text=On%20May%2016th%2C%202017%20Instagram.

Perloff, R. (2014). Social Media Effects on Young Women’s Body Image Concerns: Theoretical Perspectives and an Agenda for Research. Accessed 17/04/23. Sex Roles, 71(11-12), pp.363–377. doi:https://doi.org/10.1007/s11199-014-0384-6.

Raffaelli, P. (2021). 16 Brilliant Benefits of Branded AR Filters In 2023. Gloam.io. Accessed 17/04/23. Available at: https://www.gloam.io/post/16-brilliant-benefits-of-branded-ar- filters#:~:text=What%20is%20an%20AR%20Filter.

Rivas, G. (2021). The Mental Health Impacts of Beauty Filters on Social Media Shouldn’t Be Ignored — Here’s Why. InStyle. Accessed 17/04/23. Available at: https://www.instyle.com/beauty/social-media-filters-mental-health. S.Rajanala, B.Mayra. Maymone, and A.Neelam Vashi. (2018). Selfies—Living in the Era of Filtered Photographs. JAMA Facial Plastic Surgery. http://doi.org/10.1001/jamafacial.2018.0486 - https://www.liebertpub.com/doi/10.1001/jamafacial.2018.0486

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[anandomkar]

The best way to promote your business via Digital Marketing?

Introduction-  4 Simple Step Guide to Find The Best Way To Promote Your business Via Digital Marketing–

Step One: Define and Get Clear on Your Marketing Goals

Marketing goals are the basis for any marketing strategy. Those are the overarching objectives that you have for your business. They define what you want to accomplish with your marketing efforts and how you want to measure success.The Best Way To Promote Your business Via Digital Marketing-

If you want to learn more about marketing strategies enroll our Digital Marketing Courses in Vashi

There are four types of marketing goals:

Product Goals: These refer to what you want your product or service to achieve in the marketplace, including customer satisfaction, revenue generation, and market share.

 Market Goals: These refer to what you want your company’s presence in the marketplace to be like, including brand awareness, market share, and customer satisfaction.

 Sales Goals: These refer to what you want sales of a specific product or service line to be at a given time period or over a longer term period.

Step Two: Assess Whether You Have the Skills to Manage the Campaign & Implement

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There are many different skills that you will need to have in order to successfully manage a campaign.

The first skill that you will need is the ability to plan and execute. This means that you will need to be able to create a plan of action for the campaign and then implement it. You will also need the ability to motivate others, which can be done by giving them incentives or rewards for completing tasks. You will also need the ability to delegate tasks and make sure that everyone is on task with their work.

In order for this campaign to be successful, you will also need creativity, as well as an understanding of what your target market wants from your company.

Step Three: Conduct a Deep Dive into What Works and What Doesn’t Work for Other Businesses in Your Industry

The article discusses the challenges and opportunities for companies to use AI writers in the future. It gives a brief introduction on what AI writers are and how they can help copywriters. The article also gives some examples of how other industries use these AI writing assistants.

In conclusion, digital agencies are already using these AI writing assistants to generate content for their clients, but more companies need to adopt this technology before we see a significant change in the industry.

What are the Different Types of Digital Marketing Strategies?

There are many different types of digital marketing strategies. From the most basic to the most advanced, each strategy has its own purpose and can be used for a variety of purposes.

This section is about different types of digital marketing strategies. There are many different types and they each have their own purpose. These are as follows

1) SEO( Search engine Optimization)

It  is used to increase traffic to a site or page by getting it higher in search engine results pages (SERPs).

There are many strategies that can be used to  implement seo  but here are the most important ones:

 Optimize the website content and metadata for search engines.

 Use keywords in titles and meta descriptions.

 Make sure the website has a high loading speed.,

 User experience must be kept in mind 

 Website architecture must be user- friendly

2) Social Media Marketing

It uses social media platforms like Facebook ,Linkedin, Instagram & Twitter to reach customers and prospects.All these platforms helps a business to increase brand awareness, brand image & to achieve a greater reach.This can be done in both ways, organic and paid.

3) Email Marketing

 It uses email messages to promote products and services directly to customers. . Email marketing allows marketers to reach out to their customers and prospects by sending them targeted messages through email. These messages can help build brand awareness, drive traffic, generate leads, and increase sales.

4) Influencer marketing

It uses influential people on social media as a way of promoting products or services to their followers.1 Influencer marketing has been a crucial part of digital marketing for years. The idea behind influencer marketing is that people are more likely to buy a product or service if they see other people using it and talking about how great it is.

Companies can get in touch with influencers and request them to promote their products in exchange for money, gifts, or other incentives.

With so many digital marketing strategies available to choose from, it can be difficult to decide which one best fits your needs. There are so many factors that you need to take into consideration when choosing a strategy.There are some questions on which you need to get answers. For example,

1) what is the size and budget of your company?

2) What are your goals for the future? 

3) You should consider what type of company you are. This will help narrow down the strategies that would be best suited for you

4)What is your target audience and how will they find you?

5)What is the purchasing capacity of the targeted audience?

Conclusion:

The conclusion from this section is to find the best way to promote your business via digital marketingThe first step is to understand and identify the target audience. This will help you in finding out the best way of promoting your business. The next step is to create a marketing plan that will cover all aspects of promotion such as social media, email marketing & influencer marketing.

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Digital Marketing

Digital marketing is growing at a rapid pace. This technology is changing the way we communicate, shop and interact with the world, so it’s important to understand how to find a digital marketing agency that fits your needs. We hope that this blog post helps you with your search for a digital marketing company.

If you are looking for an I.T. consulting company in Vashi, then Contact Arcore Technologiesis. Our professionals are highly experienced and certified to provide effective solutions for business. Digital marketing is a modern form of marketing that offers the advantage of being in touch with the online shopper and his/her needs. Today’s digital world has made it easier for people to market products, services and brands through the medium of the Internet. We have a vast knowledge of the Internet, social media and search engines that have provided us with a wide range of solutions that save time and money while providing quality and timely services to our clients.

#digital marketing #Arcore technologiesis

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How Does a Creative Branding Agency Convert an Idea Into Business?

Futurescape Advertising is  leading digital marketing & branding agency in navi mumbai agency in Navi Mumbai offering a variety of services such as SEO , SEM, email and sms marketing, etc. For more details , please contact us.

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IIDE

💻 Online ✅ Verified 💲 67,000 - 4,00,00 +      Taxes 🕓 11 months

Download brochure Reviews Gallery Modules

IIDE (Indian Institute of Digital Education) is a premier institute for Digital Skills with their primary focus on A-Z Digital Marketing training. In the past 3 years, they’ve trained 5000+ students in Digital Marketing and have provided 100% placements to the top Digital Marketing agencies of Mumbai.IIDE currently has 4 centers in Mumbai. The main campus is in Andheri west on SV Road. There is another campus in Churchgate (South Mumbai) in the famous Jai Hind college. They also have a third campus in Mulund. The newest branch is in Vashi, Navi Mumbai. IIDE is also listed in our review of the best digital marketing courses in Navi Mumbai, and best digital marketing courses in Mulund. Recently IIDE has been awarded as India’s best digital learning institute of the year by Indian Education Congress

Indian Institute Of Digital Education is one of the best digital marketing training institute in Mumbai. Due to their impeccable student learning experience, IIDE has trained over 15000+ students over the span of just 3 years and it is undoubtedly one of the fastest growing digital institutes in India.

Their faculty has compelled many students to join their institute as it comprises of founders, co-founders and industry experts of the top digital agencies. Their students learn in classrooms equipped with state of the art technologies in a student-friendly campus.

IIDE is a true practitioner of practical learning. Their students master the digital concepts through assignments on live brands after every module. Later, these assignments are presented by the students to the industry experts where they receive their valuable insights. These insights help their students mould themselves into skilled working professionals of the near future.

The talent produced by IIDE has been so exemplary that they have associations with over 50+ top digital corporations. They also provide their students with 100% internship and job assistance throughout the tenure of the course.

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Digital Marketing Agency in Vashi, Navi Mumbai | Rank My Business India

Rankmybusiness is one of the leading Digital Marketing Agency located in Vashi, Navi Mumbai. We offer SEO, SEM and PPC services which helps to improve the online presence of your brand in web search results. Call Now.

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Digital Marketing Agency in Vashi, Navi Mumbai | Rank My Business India

Rankmybusiness is one of the leading Digital Marketing Agency located in Vashi, Navi Mumbai. We offer SEO, SEM and PPC services which helps to improve the online presence of your brand in web search results. Call Now.

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Rankmybusiness is one of the leading Digital Marketing Agency located in Vashi, Navi Mumbai. We offer SEO, SEM and PPC services which helps to improve the online presence of your brand in web search results. Call Now.

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#website design statistics #Advertising Agency #Brand Building Strategy #Digital Marketing Company #Futurescape Advertising #Navi Mumbai #Responsive Web Design #Vashi #Website Design

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Top 5 Institutes for Digital Marketing Courses in Navi Mumbai

Digital marketing incorporates all marketing endeavors that utilize an electronic gadget or the web. Organizations influence digital channels, for example, search engines, social media, email, and different sites to interact with present and forthcoming clients. This advancement started during the 1990s and 2000s which changed how brands and organizations use technology for marketing. Digital marketing resembles every other sort of marketing which is a method to associate with and have an impact on your potential clients.

The genuine contrast is where you associate with and tap these clients online. Digital marketing is one of the fastest developing sectors in India today. A large portion of the organizations across industries are hoping to build their online presence. Henceforth there is an interest in well trained digital marketing experts. Because of that, we have curated a list of the best digital marketing courses in Navi Mumbai. If you are thinking of entering into the new and exciting world of digital marketing, these institutes are your best shot.

1. IIDE:

Indian Institute of Digital Education (IIDE) is truly a premier institute if you want to learn digital marketing with top-notch professionals and industry experts. Recently IIDE has been awarded as India’s Best Digital Learning Institute of the year by Indian Education Congress and Awards.

They have the best Digital Marketing Course in Navi Mumbai that emphasizes teaching A to Z digital marketing with 20 modules that will help you transform into a highly effective digital marketer. The modules are divided into 2 parts. The first part teaches the execution of skills which makes the core of digital marketing. The second part teaches you managerial skills which help you understand how to deal with clients. Both of these modules are equally important on your path to become a successful digital marketer. In addition to these two skills, they will also train you in soft skills, presentation skills, public speaking, etc.

1. Executive Skills:

Introduction to Digital Marketing

Website development

Search engine optimization

Search engine marketing

Remarketing

Web analytics

Content strategy

Design essentials

Social media marketing

Online reputation management

Blogging, affiliate marketing, and AdSense

E-commerce management

Email marketing

Mobile marketing

Media planning

2. Managerial Skills

Agency operations

Client briefing

The art of pitching

Client-oriented strategy

Campaign-creation for clients

Reporting and evaluation

One part of their program also involves case studies and therefore they also take you to top digital agencies in Mumbai to understand how these agencies use their skills to run successful marketing campaigns. The course duration is six months and covers everything you need to know about digital marketing.

The modules are taught in 6 months wherein the 6 months students devote their time applying and practicing their skills in a project. IIDE has helped more than 60,000 students through online and offline in the last three years to transform into successful digital marketers with 100% placements in the top digital marketing agencies of Mumbai. IIDE has 4 centers in Mumbai. Their main campus is located in Andheri West and the others are located in Vashi, Churchgate (Jai Hind College) and Mulund.

Recently IIDE has introduced 3 Postgraduate programmes that include Post Graduation in Digital Marketing, Post Graduation in Digital Designing, and Post Graduation in Data Science. These 3 are 11 months Programmes which includes 2 months of compulsory internship in their specific fields to apply their learnings and skills.

Some of the Industry Experts at IIDE

2. Freelancers Academy:

Freelancers Academy is one of the few digital marketing training establishments in Navi Mumbai who have their own in house digital marketing organization. They have a novel model of training in which the students are first provided with digital marketing training and skills and afterward they get the chance to actualize the information on live projects. Recently Freelancers Academy was awarded the “Best Digital Marketing Centre In Mumbai 2019” by Radio City 91.1FM.

Aside from Digital advertising, they additionally have courses in SEO, Social media marketing, WordPress, Web Analytics and so forth. The digital marketing course is a thorough 2 months of in-classroom learning + 2 months of online projects + 2 months entry-level position program. Placement assistance and project experience are given to all students. They have exceptionally experienced personnel who are all industry specialists.

1. Executive Skills:

SEO

SEM

WordPress

Social Media Marketing

Display advertising

Google Analytics

Content Marketing

Email Marketing

Mobile Marketing

Freelancers Academy additionally encourages its students to procure part-time salary from home by giving them freelancing opportunities. Freelancer academy has centers in three places in Mumbai. Their main center is in Vashi, Navi Mumbai. They also have centers in Andheri and Thane. Their session was held over the weekend from 10 am to 1 pm.

3. MCTA:

Marketing Courses Training Academy (MCTA) is one of the well-known and good institutes offering digital marketing training in Navi Mumbai’s Vashi area. They offer 2 programs- a Master’s Programme and an Executive Program in Digital Marketing. They offer students a chance to work on Live projects and campaigns.

The Digital Marketing Masters Program has twelve core modules of digital marketing in 80 hours of exhaustive classroom training with seven industry-recognized certificates; 3 from Google, 3 from Hubspot and 1 from MCTA. The Digital Marketing Executive Program covers 7 center modules in 60 hours of concentrated classroom training with 3 industry-recognized certificates; 2 from Google and 1 from MCTA.

1.Executive Skills:

WordPress

Search Engine Marketing

Google Analytics & Webmaster Tools

Search Engine Marketing

Mobile Marketing

Social Media Marketing

Email Marketing

Webchat & Whatsapp Marketing

Drip Marketing

Affiliate Marketing

E-Commerce & Dropshipping

Influencer Marketing

Media Buying & Planning

MCTA additionally gives complimentary courses for example interview skills management, client servicing, freelancing in digital marketing, entrepreneurship skill management, and expert video making.

MCTA is related to probably the best staff who train students in digital marketing courses in Mumbai. Their faculty has an average of ten years of experience. They have 100% placement assistance with dedicated placement departments who help students look for relevant internships and job opportunities. The institute also provides students with one-year free access to their placements portal which allows students to directly apply for jobs. They have three conveniently located campuses in Andheri East, Ghatkopar East, and Vashi which are opposite the railway stations.

Some of the Industry Experts at MCTA

4. School of Digital Marketing:

The School of digital marketing is one of the best and biggest digital marketing institutes in India. They have effectively trained an excess of 8000 experts from different businesses and urban areas across India in the course over the last eight years. Aside from a full-time digital marketing course and intense training, they have different specializations like SEO, PPC, Social media and so forth. They likewise give a one-day free digital marketing workshop. 80 percent of their coursework focuses on practicals and projects.

1. Executive Skills

Digital Marketing Overview

SEO

Content Marketing Overview and Strategy

Website Structuring and creation

Google Analytics

Google Webmaster

Social Media Optimization (Facebook, Twitter, Linkedin)

Youtube SEO

Google Adwords

Search Advertising

Social Media Advertising (Facebook, Twitter, Linkedin)

Remarketing

Mobile SEO

Affiliate Marketing

SMS Marketing

Freelancing Projects

These are live projects that students can work on. The course also covers Google Certified Professional Certification (GCP). They employ the best of the best faculty who are also industry experts. In addition to that, the students are also provided with Wi-Fi Connectivity and laptops.  Both weekday and end of the week classes are accessible. Session timings are adaptable. Morning, evening and night sessions are accessible on weekdays. End of the week groups are additionally accessible.

The course term is 2 months comprising 70-75 hours. They give 100 percent placement help to their students. You can discover a list of students they have put in different organizations on their site. Their advanced digital marketing courses in navi mumbai covers all the significant points in advanced marketing in detail. They are located in Vashi, Navi Mumbai.

Some of the Faculty at School of digital marketing

5. The Brand Salon:

The Brand Salon is a respected name in the field of Digital Marketing. The Brand Salon provides its students with a six months master course that is designed and vetted by industry experts. This course is organized to give hands-on training in cutting edge digital marketing skills and procedures.

1. Executive Skills

Search engine optimization

Social media marketing

Reputation management

Search engine marketing

Google Adwords

Display marketing

Google analytics

Email marketing

Content writing

Mobile marketing

Affiliate marketing

Media planning

The course teaches SEO, Social Media Marketing, Search Engine Marketing, Google Adwords and Analytics, e-commerce, WordPress and content writing among many other topics. They have skilled and experienced coaches as personnel. They additionally give 100 percent placements help to every one of their students. They are conveniently placed in Vashi, Navi Mumbai but have centers in other parts of Mumbai and various cities too.

Some of the Faculty at The Brand Salon

Conclusion:

This brings us to the end of the list of premier institutes for digital marketing courses in Navi Mumbai. Digital Marketing is an upcoming field that is changing and adapting every day. To be a skilled and successful digital marketeer you need to be able to deal with these changes and also be efficient and effective in your work. These institutes are prepped with the latest knowledge in digital marketing and have all the experienced professionals who will help you get on top of your digital marketing game and also score jobs in the field.

[excelrsa-blog]

What Is The Course Length Of Digital Marketing?

Finally I found a strategy to convert my knowledge in conventional advertising into digital advertising expertise. In case you actually wish to stand out out of your peers on this business, earning your digital advertising certification on-line will help considerably. MCTA's Founder & Managing Director - Varsha Pagare has 15+ years of experience into this trade and is keen about imparting knowledge and helping students shape-up their career in booming industry. Indian Institute of Digital Schooling (IIDE) is undoubtedly the fastest growing digital advertising institutes in and around Mumbai.

Best Digital Marketing Course in Mumbai.

Now that you know your necessities, you'll be able to look at the course construction of assorted digital advertising institutes. Availability of your small business on completely different social media platform develops belief in your brand among clients. Given beneath is the detailed evaluation of the best digital advertising programs in Mumbai with details including payment structure, course contents, period, placements and so on.

Apexonline Academy supplies one hundred% placement assistance to college students. The part of SMO lets each individual do advertising, promoting, research and evaluation on all of the social media platforms corresponding to Facebook, Instagram, Twitter, Linked In, Pinterest and so on. MCTA is a number one Digital Advertising coaching institute with Centers in Ghatkopar, Mumbai & Vashi, Navi Mumbai providing Govt Program in Digital Advertising & Diploma Program in Digital Advertising to individuals aspiring to develop into Digital Advertising and marketing Professionals.

In the complete span of three months, students enhance their abilities in Digital Marketing and make themselves properly qualified to stand out as a Digital Advertising and marketing Professional within the corporate world. This Digital Marketing Course has a better intention to realize for its learners compared to every other programs supplied in TURBHE. They've up to now trained 7000+ students, 10+ trade best faculties on board, three state-of-artwork facilities, and have successfully placed 80% of scholars in the Digital Advertising and marketing Business.

Best Digital Marketing Course in Mumbai.

So these are among the best digital advertising courses in Mumbai which provide classroom coaching. The problem is there are many Agencies out there who declare to show the whole digital advertising however at the end of the course, the students aren't good enough to reply technical questions. They supply a sophisticated course in digital advertising as well as crash programs in SEARCH ENGINE OPTIMISATION, SEM, Social Media Advertising etc.

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How Does a Creative Branding Agency Convert an Idea Into Business?

A branding agency has the power and voice to speak with your audience, irrespective of the size of your business, advertising and its marketing can help you go a long way by helping you grow your business.

In a simple language, an advertising agency can help you generate informal clients from an endless number of sources and it is obvious that as many clients you have, your company will develop that bigger name. 

A creative branding agency in Navi Mumbai will help you strategize different kinds of ideas that are best suited for your business and implement these activities in different mediums to generate publicity for your business. 

You can use this engagement to promote your products in Newspapers, Magazines, Television, Radio, Social Media, Billboards and many other sources to curate more customers. 

A branding agency in Vashi will make sure to create a buzz about your idea that will convert it into a business. So if your idea is to make your business grand with the help of your efforts, you do surely need help from an advertising agency to give your idea a push and turn it into a business. 

Let us talk about in a few points how advertising can help you develop your business right - 

It will show the quality of your products and services  - 

Before purchasing a product or buying a service, any curious customer would like to know what will be the highlight of your product and how it can be beneficial to them, a creative agency will always work on your USP’s and present it in unique and creative ways to represent your product or service to be the best among them all. 

Promotes special offers - 

Consider the time when to generate more business, you are coming up with exciting and new offers that can be beneficial for your business and the customer as well, but how would it be fruitful if your customers and general audience don’t know about it? A creative agency will promote these offers and help you attract your audience's attention which can bring you good sales. 

Help you develop your brand image - 

A creative agency will not only help you generate sales, but will also change the perception of your audience about your business. Once your audience starts to know more about your name, you start getting attention and respect from them which is a must in the first place.

 Note: The very first objective and job of a creative branding agency is to help you meet your sales target and spread the word about your services and business to your customers, but in the gist of it, a good advertising agency will not only help you get sales, they will also stand by you to develop your business to the higher and new levels. 

#branding agency in navi mumbai #branding agency in Vashi

[tdfjewellery-blog]

WHAT YOU SHOULD KNOW BEFORE BUYING YOUR GEMSTONE ?

Gemstones are always alluring and adorable, whether you wear it single or in a piece of jewelry. These fascinating and beautiful colored stones are available in a wide range of prices.

Hence, it is quite difficult to decide which one to buy? If you have the fundamental knowledge of buying gemstones, then you can go beaming with confidence and buy the best piece from a Jewellery Shop in Vashi.

When you go prepared, you reduce the chances of getting surprised later, that you didn’t buy what you paid for.

Here are a few things that you must know before meeting the Top Jewellers in Mangalore.

Do some homework and prepare some questions

Well, don’t feel like going back in the school days. You don’t need to solve any complex questions of mathematics.

You need to browse the Internet and read the fundamentals of gemstones. Once you gather sufficient information, write down questions that pop up in your mind.

Famous Gold Jewellers in Mumbai do not mind answering queries of their customers because they want to build genuine trust. They want repeat business to them. A satisfied customer tells about the experience to five others.

Go to an established shop

Ideally, one should look for an established jeweler who has a high reputation in the market. If you are searching for the Best Diamond Jewellers in Mumbai, then you can choose an international brand also.

Not only you can trust the international brands, but you can get the trendiest designs and magnificant pieces of jewelry.

Get a guarantee

You should get a guarantee of gemstone through certification. It gives confidence that what you are paying for; you are getting a little more for it.

Gemological agencies test, rate and certify the unset stones. The Top Jewellers in Mangalore get affiliated to the certifying agency and sell only approved gems.

It goes without saying that the price of certified gems is higher than usual, but the peace of mind you get is incredible.

Moreover, there is no problem in getting the right value of in if you sell the gem later.

Which one to buy; natural or treated stone?

Famous Gold Jewellers in Mumbai offer jewelry that contains both natural and treated stones.

When the stone are treated with the dye and high temperature, it changes the color, luster, and appearance. Yes, it looks fantastic indeed, but you may not like to buy a stone that has been treated in the lab.

If you don’t feel comfortable about it, then choose the natural stones. You can buy one or two pieces of jewelry made using treated stones for special occasions.

These tips are helpful in adding the best gemstones to your collection

#South Indian Jewellery Shops in Mumbai #Jewellery Stores in Mumbai Bandra West #Best Diamond Jewellers in Mumbai

[meghanaghadage-blog]

Digital Marketing Trends & Scope In India

*Future Trends of Digital Marketing in India

Digital Marketing will remain as the most powerful and result-oriented way of marketing in 2017 too, and some of my observations on current and future outlook of 5 key channels that will pay key role in deciding future of digital marketing in India are– 

1. Mobile Marketing

To devise result-oriented marketing plans and campaigns, mobile marketing is going to play one of the most significant roles in 2017. Understanding customers’ changing needs and characteristics lets marketers plan in a result-oriented fashion. As per stats-

Current Outlook of Mobile Marketing in Driving Customer-Engagement- 40% (approx)Future Outlook of Mobile Marketing in Driving Customer-Engagement- 75% (approx)More than 52% of searches are done through mobile.89% of Facebook Daily Active users come through mobile.83% of Facebook advertising revenue comes through Smartphones.92% of mobile media time is spent in Smartphone apps by consumers.

2. Video Marketing

Modern customers prefer to view a video content on company promos. Growing need for the visual content has turned video marketing be one of the most appealing trends of digital marketing in 2017. When a visual content is well produced to communicate the message in an interactive and engaging way, conversions are always guaranteed.

Current Outlook of Video Marketing in driving Customer Engagement- 37%Future Outlook of Video Marketing in driving Customer Engagement- 69%Video content is swallowing up the content marketing and online marketers take advantage of its power to tempt more customers in quickest possible time. With booming mobile marketing, videos are now offered on mobile phones that fuel up the whole process.

3. Email Marketing

Email marketing is so effective in nurturing leads and ensuring conversions. Email marketers of some of the most successful marketing agencies claim a return of $40 for every dollar they invested. Well-targeted email marketing will be one of the most effective ways of ensuring conversions in 2017.

Current Outlook of Email Marketing in Driving Customer Engagement- 45%Future Outlook of Email Marketing in Driving Customer Engagement- 57%Email marketing is the most important part of your business branding and you need to choose those trends that befit with your customer profile and business objective.

4. Social Media Marketing

Social media changes quickly as there are dozens of new platforms arrive each year. The year 2017 will also be a host for the variety of new social media trends, and social media marketing will for sure be one of the most popular digital marketing channels for branding, optimization, lead generations and conversions.

5. Search & SEO Marketing

Search engines evolve constantly, and their changes prompt shift in marketers’ ways of targeting audiences. To succeed, it is important for you to know latest changes of SEO marketing and employing effective search engine strategies accordingly. Mobile marketing and social media optimization has enhanced the frequencies of searches all across the globe, and as per statistics, 14 billion web searches are conducted each month through different search engines.

* SCOPE OF DIGITAL MARKETING IN INDIA:

The future and the scope of digital marketing is simply fathomless in India and in 2017 too, digital marketing will play the best and the result-oriented way of marketing. Below, we are mentioning some key channels that will play a pivotal role in deciding the future and the scope of digital marketing in India.

The scope of Digital Marketing in India has been huge. The traditional print media has stepped back as the Internet media is considered cost-effective trend to be followed; if you wish to target a wider audience. Moreover, Business owners and marketers have accepted the fact and started working on this same so that they can reach the potential audience worldwide which would not easy through traditional media earlier. Digital Marketing aka online marketing is really the buzz right now. It is one of those sectors in the industry which are considered to experience an exponential growth, and really helpful to especially startup owners to overcome the challenge to target the potential audience in limited time. Therefore, studying it and implementing the same digital marketing strategies can be worthy as well as interesting. Let’s gear up to know what is Digital Marketing all about? And, how learning online marketing through Digital Marketing Course can help you to fetch better results for bootstrap companies?

*Mobile Marketing :

The world of mobile is simply staggering and people are now using smartphones and other mobile devices in every step of their life. As the smartphone adoption is increasing day by day, now smartphones can be used in accomplishing various activities like ticket booking, banking, shopping, searching etc. A plethora of survey reports have claimed that more than 52% searches are done through the mobiles and you might be astonished to know that 89% of Facebook daily users come through smartphones and other mobile devices. The way mobile marketing is expanding in India, it will certainly boost up the growth of digital marketing in India.

*E-commerce :

E-commerce is the latest fad in digital marketing. The website has already become an integral part of every company and now, companies want to represent themselves very neatly and hence, they are opting for e-commerce sites so that they can attract more customers towards their sites. E-commerce is very much beneficial for those who are in the product marketing field:

*Social Media Marketing :

Social media sites are evolving day by day and they have an immense power to channelize a marketing campaign in an advanced, innovative and effective ways. In the coming few years, social media marketing will be ruling and indubitably, it will become the most popular digital marketing channels for branding, brand proposition, optimization, lead generations, conversions, and growth. Different social media sites like Facebook live, LinkedIn Twitter, and Instagram has already created a huge buzz and companies are utilizing these platforms for the betterment of their businesses

*Search Engine Marketing :

Now, the companies have realised that if they want to enhance their visibility and customer base, then they must opt for SEO marketing so that they can stay far from their competitors. Using SEO, a company can uplift its search engine ranks. A survey claimed that 35-40% users usually prefer to check only the first page of any SERP (Search engine result page). So, every company is vying with each other so that they can engrave their place in the first page of a search engine result page.

*Web Analytics :

As an eminent business owner, you must know that how many persons are visiting your web pages, which search engines sent you the most visitors or guests, and what cities or locations are sending the maximum traffic to your site. With web analytics, you can successfully evaluate all this information and can take the actionable decisions which will boost your web presence.web analytics is another key channel of digital marketing which will help you to take some effective and robust business strategies which will certainly enhance your sells volume and business growth.

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