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Establish Yourself as a Thought Leader
Establishing yourself as a thought leader is a critical component of personal branding. This means sharing your expertise and insights with others in your industry through articles, blog posts, social media, and speaking engagements. By doing so, you'll build a network of like-minded professionals and establish yourself as an authority in your field.
Invest in Your Personal Brand
Investing in your personal brand is a smart career move that can pay off in the long run. By focusing on personal branding, you can unlock your professional potential and take your career to the next level. Personal branding can help you stand out in a crowded job market and attract new opportunities.
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I slept in and just woke up, so here's what I've been able to figure out while sipping coffee:
Twitter has officially rebranded to X just a day or two after the move was announced.
The official branding is that a tweet is now called "an X", for which there are too many jokes to make.
The official account is still @twitter because someone else owns @X and they didn't reclaim the username first.
The logo is 𝕏 which is the Unicode character Unicode U+1D54F so the logo cannot be copyrighted and it is highly likely that it cannot be protected as a trademark.
Outside the visual logo, the trademark for the use of the name "X" in social media is held by Meta/Facebook, while the trademark for "X" in finance/commerce is owned by Microsoft.
The rebranding has been stopped in Japan as the term "X Japan" is trademarked by the band X JAPAN.
Elon had workers taking down the "Twitter" name from the side of the building. He did not have any permits to do this. The building owner called the cops who stopped the crew midway through so the sign just says "er".
He still plans to call his streaming and media hosting branch of the company as "Xvideo". Nobody tell him.
This man wants you to give him control over all of your financial information.
Edit to add further developments:
Yes, this is all real. Check the notes and people have pictures. I understand the skepticism because it feels like a joke, but to the best of my knowledge, everything in the above is accurate.
Microsoft also owns the trademark on X for chatting and gaming because, y'know, X-box.
The logo came from a random podcaster who tweeted it at Musk.
The act of sending a tweet is now known as "Xeet". They even added a guide for how to Xeet.
The branding change is inconsistent. Some icons have changed, some have not, and the words "tweet" and "Twitter" are still all over the place on the site.
TweetDeck is currently unaffected and I hope it's because they forgot that it exists again. The complete negligence toward that tool and just leaving it the hell alone is the only thing that makes the site usable (and some of us are stuck on there for work).
This is likely because Musk was forced out of PayPal due to a failed credit line project and because he wanted to rename the site to "X-Paypal" and eventually just to "X".
This became a big deal behind the scenes as Musk paid over $1 million for the domain X.com and wanted to rebrand the company that already had the brand awareness people were using it as a verb to "pay online" (as in "I'll paypal you the money")
X.com is not currently owned by Musk. It is held by a domain registrar (I believe GoDaddy but I'm not entirely sure). Meaning as long as he's hung onto this idea of making X Corp a thing, he couldn't be arsed to pay the $15/year domain renewal.
Bloomberg estimates the rebranding wiped between $4 to $20 billion from the valuation of Twitter due to the loss of brand awareness.
The company was already worth less than half of the $44 billion Musk paid for it in the first place, meaning this may end up a worse deal than when Yahoo bought Tumblr.
One estimation (though this is with a grain of salt) said that Twitter is three months from defaulting on its loans taken out to buy the site. Those loans were secured with Tesla stock. Meaning the bank will seize that stock and, since it won't be enough to pay the debt (since it's worth around 50-75% of what it was at the time of the loan), they can start seizing personal assets of Elon Musk including the Twitter company itself and his interest in SpaceX.
Sesame Street's official accounts mocked the rebranding.
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I — NOT YET — F. READER x SUKUNA RYOMEN, who is a mob boss
When a guy in the club tries to assault you, you ask a random stranger to pretend to be your boyfriend. Little that you know that out of all people, you chose a mob boss.
cw: smut, mafia mob!au, briefly mentioned assault and tiny bit of violence, Sukuna (yeah, I consider him a warning), reader discretion is advised — 2,7k words
a/n: mada... mada mada~ the very second I heard this menace toying with Panda, Kusakabe and the rest in Shibuya, not allowing them to move unless he say so - my head went straight to the idea of him playing the same game in bed.
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Sukuna never had to get used to being interrupted. Never. Anytime it happened in the past, all he had to do was to glance at the person and it usually got the message across. His gaze has enough power in it to quickly inform the intruder why invading his personal space or cutting him half-sentence is a damn bad idea. One look from him usually was enough to make anyone reconsider if they really want some problems. Sukuna had his eyes trained to be sharp and cold, his body strong and intimidating and his aura dangerous. He spent years building his reputation, earning a position in his world that now guaranteed him calm. Now everyone and their mothers know that he’s not the one to cross paths with. He’s a VIP, he’s allowed everywhere and he has no qualms about killing someone. Ryomen Sukuna is a brand, he’s a threat, he’s untouchable, invincible. No one in the right mind would ever try to start anything with him at this point. That’s why, when he tried to relax in one of many clubs that he owns in Tokyo, he couldn’t believe someone had the guts to push onto him at the bar.
“Hey, sorry, can you please pretend to be my boyfriend for a second?”, he heard near his ear and following the sound and the soft tug on his elbow, he turned his head towards you. Lucky girl, he thought while quickly assessing the view. You were too god damn pretty to be killed, looking at him with those pleading eyes that glistened in the harsh artificial lights. You were visibly scared of something, or someone, and oddly enough it wasn’t him who brought you to the verge of tears.
“Your boyfriend, huh?”, he mused, allowing his eyes to trail down your figure. The dress you had on left little to imagination and yet he wished to tear it off to see more of you. It hugged the shapes of your body perfectly and the silky fabric betrayed the lack of bra underneath. You were attractive, but clearly not smart enough to think twice before approaching a stranger.
“Please, I beg you, this guy—“, you tried to explain, squeezing your perfectly manicured fingers around his veiny forearm, but your sentence was cut in half when a man grabbed you by the waist, pulling you away just a little and harshly pressing your back against the bar. Sukuna watched as you winced when your spine hit the edge of the wooden countertop, he watched for a moment how you tried to push the guy away. With no effect, you weren’t strong enough to stand against him, you were trapped between the unwanted body and the furniture behind you, fighting the hungry hands that were groping your figure.
“Naoya, get off of me—” you tried, pushing his face away from where he was trying to suck a spot onto your neck.
“Oh, shut up woman, I know you want it,” the blonde-ish idiot grinned, twisting your arm enough to make a space for himself. He wasn’t bothered in the least with the fact he was trying to get between your legs in the very center of a club. Sukuna’s club.
Ryomen zeroed the whisky in his glass and got up from the chair. Usually, he would ignore situations like this. Other people’s problems were none of his business and he had enough his own things to take care of, to bother himself with anything else, but you. You were a problem he was willing to explore.
“Zenin, huh?”, he asked, connecting the name he heard falling from your lips with the wannabe gangster he heard about many times before. There was a certain reputation tied to Naoya’s name, mostly regarding his treatment of women but as long as he wasn’t touching his women, Sukuna couldn’t care less about this trash of a man. You definitely were not his woman. Yet.
“The fuck you want, I’m busy,” Zenin groaned, pulling his nasty mouth away from your shoulder for just a moment, only to shot a glare to the club owner.
“I can tell that you’re busy,” Ryomen grabbed one of Naoya’s wrists. It wasn’t looking like a hard grip, but the face of the blonde betrayed the sharp, bone-breaking pain he felt.
You felt some kind of relief when the stranger you just met stepped between you and your unwanted date. The large body of him towered above you completely, he was bigger than you thought when you approached his sitting form, but you couldn’t think about it for too long when he dealt with Naoya so easily. Once the blonde was gone, he turned to you.
Your heart skipped few beats once you took the image in. The man was huge, way taller than you and built like a greek god. The sharp outlines of his muscled torso beautifully showed through the dark graphite dress shirt. Looking up, you could finally see his face clearly. His features were attractive, dangerous with the black tattooed lines around them. He could easily be a gangster or something.
“T-thank you,” you spoke finally, snapping out from the initial impression of him. He was a red flag, you knew that. If not for the circumstance, you’d probably be the first to run away from him. He was hot. An absolute smokeshow, but he was certainly bad news.
“Was he your date?”, he asked, pulling a chair that he was sitting on previously and twisting it to position, before his large hands landed on your hips. There was no effort whatsoever when he lifted you and sat you down on the seat. He opted to stand next to you.
“No… I came here with a friend, but she left earlier. I was just about to leave as well, but this guy stopped me,” you sighed. “He wouldn’t let me go, I was afraid that he’ll just walk after me to my home. I’m sorry I interrupted you.”
“Don’t apologize,” he said, pushing a strand of your hair behind your ear. The gesture in itself was soft, but you shivered underneath his touch nonetheless. You couldn’t quite tell what made him so… scary. Was it his overwhelming frame? Or maybe the calm, distant demeanor? He had authority, he was expecting submission and when he was looking at you, you felt like a prey of him. Strangely, you were quite fine with that. You had no wish of doing anything with Naoya, but this man… he was different, he was interesting, he made you cross your legs just to feel any kind of pressure between your thighs. “Your name?”
“Y/n,” you replied.
“Y/n. Nice,” he gave it a soft nod and ordered two drinks. “Ryomen is my name. Sukuna Ryomen. Memorize it.”
“Sure…”
At this moment, you had no guts to ask why was it important to imprint the name he told you into your brain, but it all became clear just barely two hours later. You couldn’t exactly recall the moment Sukuna led you out of the club and into his car. There was something so enticing about his entire aura that made you lose your ability to think. He made you break every rule you ever had for yourself – to not talk with strangers, not go with them anywhere. Before that night you were doing exceptionally good in avoiding danger, you somehow slipped through your life up until that point without any major problems, but once you faced the problem, it was a big one.
The talk was good, it flowed easily and the menacing aura that Ryomen had all around him kept you interested. You had no idea that you’re attracted to bad boys, and maybe you were not exactly into school hooligans. Turned out, you’re aroused by the much worse kind – the kind that keeps a gun behind his belt, drinks pure whisky and makes people run away just by shooting them a glance. Yeah, that seems to be the kind of men you are into, because if there was any common sense left in you, you’d be out the door and running towards the safety of your dormitory. If there was any self-preservation instinct in you, you’d be probably anywhere else, rather than in here.
In the most luxurious house you’ve ever seen, not to mention been inside of; somewhere in the outskirts of Tokyo where you were not even sure how you can get back to your home from there. If you were just a little smarter, you’d for sure be in your own bed right now and not on the dark leather couch, with your silky dress scrunched up around your waist and your underwear torn to pieces and laying on the floor. If you had more braincells, maybe you wouldn’t be bouncing on that stranger’s dick right now, gripping onto his muscular shoulders as one of his large hands kept your hip in a dead grip, leading your moves up and down his girthy length and the other one tightly squeezed around the back of your neck, from where he was keeping his head close so he could kiss you so hungrily it took your breath away. But that’s just where you were. And you wouldn’t change a thing.
He felt so goddamn good, filling your tight hole to the very brim, stretching you to the point of delirium and he wasn’t even fully in yet. His moves were aggressive and yet sensual; he made you feel small even if it was you who was on top of him. You had no control, he made it clear with the way he was holding you and every time you tried to dominate him in any way, he quickly showed you your place back. Maybe later, he’ll let you have your way with him, but now, he was in charge.
“Think you can take all of me?” He asked against the delicate skin of your neck, now painted in red and purple marks he nibbed onto it. You could feel him grinning at the way you squeezed your little hands on his clothed biceps. He got you all exposed and yet he only allowed you to free his dick; his shirt was still buttoned up, his pants were still on his legs. There was a certain dominance shown in the way he got you all naked on top of his suit.
“N-no,” you breathed out, “too big.”
“Oh, I’m sure you can.” Sukuna doesn’t exactly accept no as an answer and he for sure gave you enough time to accommodate to his size. “You’ll take it and thank me for it, yeah?”
“Yes,” was all you could mumble, before both of his large hands landed on your hips. The iron grip, you were sure, was going to bruise you but now, it felt grounding in a way.
“Good girl,” he praised, his purr vibrated against your skin as he sucked yet another mark along your collarbone. It distracted you for a moment before he pushed your pelvis even lower, fully bottoming into you. Your clit made a contact with his lower belly, the harsh brush of his skin against the swollen bud making you moan louder than you were meaning to. You felt like all of your organs were moved out of the way just to make more space for his dick and Sukuna couldn’t be more satisfied by the way you took him in. “See? As if you were made to take this cock.”
Something incoherent left your mouth, a tear stained your cheek and the man was happy to lick it away, tasting the saltiness before he bucked his hips up, keeping yours in place. He took full control, thrusting into you with all the power he had in his muscular body and you held onto his shoulders with your little hands. The filthy, wet sounds were filling the interiors, bouncing off the walls and mixing with all of the whines and whimpers that were leaving your lips. Some grunts added to the melody, but you barely heard any of it, too consumed by the exploding pleasure between your legs.
Sukuna’s name was leaving your mouth like a prayer, you felt so close, you felt like falling and you had no intention to stop. The man grinned, licking a long stroke along your throat, his tongue curling upwards as it reached the tip of your chin. The taste of your skin felt intoxicating to him, he wanted to devour you whole, to keep all for himself.
“You wanna cum, huh?” His voice was taunting. “You’re clenching around me so fucking hard, you’re gonna milk me as well.”
“Yes, yes, please,” you near damn begged, chasing the bliss that you could almost taste on your tongue right now. It filled all of your body cells, rushed through your veins in ecstatic waves of lust.
“Not yet,” he ordered and it felt almost painful to force yourself back from the state of climax. You could tell he was playing with you, toying with his dominance, reminding you that it’s him who pulls the strings in here. And yet, he was still rutting into you, his movements completely different to what he was saying, he was fucking you like he wanted you to cum in that very moment. “Still not yet,” he teased, feeling your little fingers digging onto his shoulders, your manicured nails nearly making holes in his shirt as your eyes fell shut.
“Oh god, Ryomen, please,” you whined. Your thighs were shaking, your spine arching and the incredible tension below your stomach threatened to burst any second now.
“Now,” he ordered and just like that, all inside of you snapped. You came all over his dick, and you came hard. It felt like nothing you’ve ever experienced, like you were suddenly shot into another dimension and if not for the way he sped up his movements, you’d probably just get lost in the lustful feeling. Ryomen came just few moments after you, wrapping his arms around your waist and painting your walls white. You felt him throbbing, spasming inside of you, the hot seed gushed out of you as he was pumping it in, staining your thighs and the bottom of his black shirt. Then he pushed you down, fully onto his cock, plugging the way out for his cum.
You found his lips, swallowing his quickened breath as you kissed him with desire and he gave in, quickly dominating the kiss. You were tired, the muscles in your legs were burning from the intense exercise, but you couldn’t shake off the feeling of still wanting more. He made you hungry, he made you unsatiated and you were sure, you won’t be able to recognize yourself after you’re done with him. You were never such a greedy lover but frankly, you never had a chance to feel that good with anyone. The boys you’ve been with had no skills and if not for the orgasms you gave yourself with your fingers, no one else ever brought you over the edge like Sukuna.
“Can you undress?” You asked him, your lips brushing against his as you mouthed the question and he chased your kiss with his head, grabbing your lower lip between his teeth. There was a certain expression painted all over his dangerously handsome features, the menacing aura amplified as he took his sweet time before replying.
“I can undress,” he began, yet there was a but hanging in the air. He had conditions and you were open to hear them. “I’ll give you two options, little kitten. Wanna hear ‘em?”
“Yes.”
“I won’t undress. You can pull yourself together and I can drive you back to your home now. But I can also take the suit off, carry you to my bed. Then you’ll stay with me till morning, but don’t have any hopes for a calm sleep, no. The night will be as filthy as it can get. You’ll be sore tomorrow, most likely exhausted.”
You blinked hearing the options. It was clear as day, stop there or continue? You knew the answer already, your body decided for you even before he came up with an offer.
“Will you drive me home as well if I pick the second option?”
“Of course.”
“Then let’s get you naked.”
» PART TWO
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