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ideasmarketing · 5 months

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Apsense Review: Networking Platform Tailored for Online Marketing Professionals

Introducing :

Apsense is a dynamic business social network that seamlessly combines the strengths of traditional business networking with the impactful connectivity of a social platform. Designed for individuals with shared business interests, Apsense provides a free and user-driven online space, especially welcoming for those involved in home-based businesses. Through Apsense, users can effortlessly connect with like-minded professionals, build private social networks, and explore innovative features like Apsense Express — a powerful tool facilitating direct communication and targeted advertising within your network. Despite being relatively new, Apsense has garnered attention for its unique approach to networking and holds promise as a valuable platform for businesses seeking effective and personalized online connections.

Summary:

Apsense appears to be a well-organized and promising business networking site, earning recognition among internet marketers despite its recent establishment. With the potential for improvement, it stands as a valuable asset for those aiming to build a robust online business network.

Vision:

What is Apsense?

Apsense stands out as a distinctive business social network that merges the strengths of business networking with the influential relationship-building capabilities of a social network.

Social networks serve as vital marketing channels, fostering connections between individuals and organizations for mutual benefit. These connections manifest as ties, linking members within the network — whether they are familial, geographical, organizational, or based on shared interests.

While exploring online forums, I came across a novel social network tailored specifically for marketing purposes: Apsense. Functioning as a free social network driven by users with shared business interests, Apsense is particularly welcoming to those engaged in home-based businesses. It offers a platform where business individuals can seamlessly connect, illustrating the rapid and effortless construction of private social networks.

Upon joining Apsense, my initial reaction to the website was lukewarm; the interface and colors failed to captivate my attention. However, navigating through the platform, I discovered its simplicity in searching for friends and joining groups.

Apsense faces the challenge of being relatively new, with a sparse user base compared to established competitors like Myspace. What sets Apsense apart is its unique feature of self-advertising to users within your network — a personalized approach reminiscent of a mailing list. This is facilitated through a tool called Apsense Express, a robust client application enabling the broadcast of advertisements, articles, events, newsletters, and messages directly to your network’s desktops.

Apsense Express boasts a one-click broadcasting system, ensuring messages reach all network members directly on their computer desktops, eliminating concerns about spam or message blockers. This tool operates seamlessly, residing in the system tray and notifying users of new messages while allowing for 24/7 communication within the private network.

The platform’s differentiation lies in its focus on Internet Marketing Businesses, ensuring targeted traffic with relevant content. Despite being in its early stages, Apsense has the potential to revolutionize the way businesses connect and advertise through its innovative features.

While Apsense may not yet have garnered widespread attention or reviews, its unique functionalities, such as Apsense Express, position it as a promising platform for businesses seeking direct and targeted marketing to their networks. As the site continues to evolve, its emphasis on preventing spam and providing a conducive environment for networking sets it apart in the competitive landscape.

Apsense’s expanding user base, coupled with features like Apsense Express, blogging, discussion forums, and more, contribute to its appeal among internet marketers. The site’s user-friendly layout and professionalism further enhance its attractiveness.

Join Apsense now and elevate your online business presence! Join here for FREE.

Benefits of Using Apsense:

Business Networking:

Apsense provides a platform for effective business networking, allowing you to connect with like-minded individuals, entrepreneurs, and businesses with common interests.

Relationship Building:

Harness the power of social networks to build strong relationships within your industry. Apsense facilitates meaningful connections that can lead to collaborations, partnerships, and valuable insights.

Marketing Opportunities:

Utilize Apsense as a marketing tool to showcase your products or services. With features like Apsense Express, you can directly reach your network with advertisements, articles, events, and newsletters, ensuring your message gets noticed.

Targeted Advertising:

Unlike generic social networks, Apsense is tailored for Internet Marketing Businesses. This ensures that your advertising efforts reach a targeted audience interested in relevant content, enhancing the effectiveness of your promotional activities.

Private Social Network:

Build and manage your own private social network on Apsense. This exclusive space allows for continuous communication with your network, fostering a sense of community and providing a dedicated platform for business-related discussions.

Ease of Use:

Apsense offers a user-friendly interface, making it simple to navigate, join groups, and add friends. The straightforward process of connecting with others and participating in groups enhances the overall user experience.

Innovative Communication:

Apsense Express, the platform’s client application, revolutionizes communication by allowing you to broadcast messages directly to your network’s desktops. This ensures your communications are seen promptly without the risk of being lost in spam folders.

Spam Prevention:

Apsense has implemented rules to prevent spamming, creating a more secure and focused environment for networking. This commitment to maintaining a spam-free space contributes to a more authentic and valuable user experience.

Extra Income Opportunities:

Take advantage of Apsense’s Ad Network program to earn extra income while using the platform’s free services. This adds a financial incentive to your participation in the network.

Continuous Growth:

Apsense is steadily expanding, with new members joining regularly. As the platform grows, so does the potential for expanding your network, creating more opportunities for business collaborations and growth.

Multi-Functionality:

Enjoy a range of features, including blogging, discussion forums, music, and more. The diverse functionalities contribute to a well-rounded experience, accommodating various preferences and business needs.

Professional Appearance:

Apsense’s layout is not only eye-pleasing but also maintains a professional appearance. This is crucial for making a positive impression on potential business partners and clients.

Upgrade and Referral Benefits:

Consider upgrading your membership for additional features and increased earning potential. Apsense also provides referral opportunities, allowing you to earn from referring others to the platform.

Scope for Improvement:

Apsense is receptive to user feedback, and as a relatively new platform, there is room for improvement. Your input and experiences can contribute to shaping the platform’s evolution.

Apsense offers a range of benefits for business professionals, from targeted marketing and networking opportunities to innovative communication tools and the potential for additional income. As the platform continues to evolve, it presents a dynamic space for individuals and businesses to thrive in the realm of online networking and marketing.

Who can benefit from Apsense?

Apsense can be beneficial for individuals and businesses that are looking to expand their professional networks, promote their services or products, and engage in targeted marketing within a business-focused social environment. Here are some groups of people who might find value in using Apsense:

Business Owners and Entrepreneurs:

Apsense provides a platform for business owners and entrepreneurs to connect with like-minded individuals, share insights, and promote their products or services.

Internet Marketers:

Apsense is specifically tailored for Internet Marketing Businesses, making it a suitable platform for individuals engaged in online marketing. The tools like Apsense Express can be particularly valuable for targeted advertising.

Home-Based Business Owners:

Apsense offers a free online service that is particularly welcoming to individuals running home-based businesses. It provides an opportunity to connect with others in a similar business context.

Marketing Professionals:

Professionals in the marketing field can leverage Apsense to expand their network, share industry knowledge, and explore potential collaborations.

Bloggers and Content Creators:

Apsense includes features like blogging, making it suitable for individuals who create content and want to share their expertise or promote their blogs within a business-oriented community.

Individuals Seeking Business Opportunities:

Those looking for new business opportunities, collaborations, or partnerships can explore Apsense to connect with individuals who share common business interests.

Freelancers and Consultants:

Freelancers and consultants can use Apsense to showcase their skills, connect with potential clients or employers, and stay updated on industry trends.

Networking Enthusiasts:

Individuals who enjoy building professional networks and connecting with diverse professionals can find Apsense to be a valuable platform for expanding their reach.

Those Interested in Desktop Marketing:

Apsense’s unique feature, Apsense Express, is designed for direct and instant communication with network members. This tool can be attractive to those who want to explore innovative ways of advertising and communication.

Individuals Seeking a Well-Organized Business Networking Site:

Apsense is recognized for its organization and rules against spam, making it suitable for individuals who prefer a structured and professional networking environment.

While Apsense may not be suitable for everyone, those in the aforementioned categories might find it to be a valuable resource for networking, marketing, and business development within a social platform tailored for business interests.

Positives of Apsense.com

Valid SSL: This website has a valid SSL certificate and provide secure connection.

Old Website: This website is operating from long-time and old.

Not Blacklisted: This website maintained a positive reputation and no security engine blacklisted this domain.

Popular Website: This website is well known and many people visit it.

Negatives of Apsense.com

We found no negative thing about Apsense.com.

Frequently Asked Questions (FAQs) about Apsense:

1. What is Apsense?

Apsense is a business social network that combines the strengths of business networking with the power of social relationships, providing a platform for individuals and organizations to connect and collaborate.

2. How does Apsense differ from other social networks?

Apsense distinguishes itself by focusing on self-advertising to users within your network, facilitated by tools like Apsense Express. This allows for targeted marketing directly to your network’s desktops.

3. Is Apsense free to use?

Yes, Apsense is a free social network, particularly welcoming to individuals with home-based businesses.

4. What is Apsense Express?

Apsense Express is a powerful client application that enables users to broadcast advertisements, articles, events, newsletters, and messages directly to their network’s desktops, ensuring instant and effective communication.

5. How does Apsense help in building a private social network?

Apsense provides a platform where users can connect with other business individuals, simplifying the process of building a private social network and fostering collaboration.

6. Can I advertise my business on Apsense?

Yes, Apsense allows users to advertise their businesses to both their direct and extended networks daily for free, providing a valuable marketing opportunity.

7. Is Apsense suitable for online businesses?

Yes, Apsense specifically targets online businesses, making it a potential hub for internet marketers seeking to break through the era of Web 2.0.

8. How safe is Apsense?

According to our algorithm, Apsense.com has a safety score of 20 out of 100. While the platform is accessible and operational, users are advised to exercise caution.

9. When was Apsense established?

Apsense.com’s domain was registered on April 29, 2005, making it a platform with a history dating back several years.

10. How can I earn extra income on Apsense?

Apsense offers an Ad Network program, allowing users to earn extra income while using the free service. Additionally, upgrading membership and referring the site to others can contribute to earning opportunities.

Unlock the power of business networking with Apsense! Join for free today to connect, collaborate, and grow your network. Experience the difference with Apsense Express — your gateway to targeted marketing and seamless communication. Don’t miss out, Join Apsense now and elevate your online business presence! Join here for FREE.

#economy #entrepreneur #finance #founder #investing #ecommerce #commercial #branding #business #accounting #affiliatemarketing #affiliate program

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sandhaofficial · 2 years

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Cashyy App Review – Beware of Convenient Glitches!

Welcome to my Cashyy app review!

I have recently found Cashyy, a mobile application that rewards you for playing mobile games on your smartphone. Once you complete a mission, you will earn coins that can be redeemed for cash and gift cards.

There are countless apps that supposedly pay users who reach a specific amount of virtual dollars or tokens. Unfortunately, most of them make it extremely difficult and even impossible to cash out.

Before installing any application, you need to read reviews and check if other people are getting credited. In this review, you will find everything you need to know before using Cashyy. Is it legit? Does it pay for your missions or not? I recommended can help you earn an extra $200 on the side by completing simple tasks. Cash out via PayPal and gift cards. 100% Legit!

This is a golden opportunity l am using Cashyy App and 27 times payment receive from Cashyy App, Every payment is very small like $6.00 USD to $10.00 USD but I find my way, this is very important and effective myself.

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cool-wilson-david · 25 days

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AI Affiliate Commercial by Neil Napier Review

AI Affiliate Commercial by Neil Napier – Introducing Build Daily Profitable Affiliate Machines With An AI-powered Setup. This is So Easy and Totally Newbie Friendly! AI Affiliate Commercial by Neil Napier. Use AI Affiliate to get more leads by letting it automatically create lead magnets and marketing plans. This makes things smoother, helping you capture leads faster and turn them into potential…

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#AI Affiliate Commercial #AI Affiliate Commercial Review

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selfmadebd · 4 months

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RapidWave Commercial Review

RapidWave- In this comprehensive RapidWave review, I'll explore this groundbreaking email outreach solution tailored for freelancers and small organizations. By delving into its key features, advantages, and user experience, we'll determine if RapidWave is the optimal choice for your client acquisition needs.

👉👉What is RapidWave?

RapidWave simplifies the process of reaching out via email for small agencies and freelancers. Its user-friendly interface and comprehensive toolset make crafting and sending effective emails easier and more efficient.

From managing contacts to optimizing message delivery, RapidWave aims to elevate the experience of cold email outreach for its users.

👉👉Overview - RapidWave Commercial Review

✅Product Creator: IMReviewSquad and LogicBeam Softwares

✅Product Name: RapidWave Commercial

✅Front-End Price: $37.00

✅Launch Date: 16 December, 2023

✅Bonuses: Yes

✅Niche: Email outreach app

✅Recommendation: Highly Recommended

✅Bonus: EXCLUSIVE Bonuses

✅Refund Guarantee: 30-Day Money-Back Guarantee

✅Connect Unlimited Email Accounts. (Google and 360)

✅Create Email Campaigns

✅Create 10 Email Automations/Drip Sequences within the Campaigns.

✅Upload 10k Contacts per month (Note: This is the limitation on FE)

✅1000+ Proven Email Templates library that are guaranteed to get responses from cold prospects.

✅98% Deliverability rate using RapidWave Inbox rotation feature

✅Advance Email tracking.

✅Detailed Analytics.

✅Generate 50k leads per month using RapidWave leadgen tool.

✅Cold Email Outreach Course (as a bonus with the FE)

✅Firewall Protection

✅Official Website: Click Here

👉👉key features - RapidWave Commercial Review

✅Streamlined Email Outreach: RapidWave simplifies complex email outreach by offering access to tested email templates. Initiating campaigns is easy, allowing users to generate up to 50,000 leads monthly without a steep learning curve.

✅High Inbox Rotation and Deliverability: Worried about emails ending up in spam folders? RapidWave ensures over a 98% deliverability rate through Inbox Rotation. Multiple email addresses and automated volume distribution ensure consistent delivery to intended recipients.

✅Unlimited Email Accounts: Manage all outreach campaigns seamlessly with support for unlimited email accounts. Consolidate accounts for streamlined workflow, enhancing organization and maximizing opportunities without overwhelm.

✅Analytics and A/B Testing: Optimize outreach strategies with robust analytics. Track metrics like open rates, reply rates, and conversions to refine campaigns. A/B testing helps identify the most effective messaging and strategies.

✅Email Warm-up Tool (Upcoming Feature): RapidWave plans to introduce an email warm-up tool to simulate natural email activity, building trust with service providers and improving deliverability.

👉👉What RapidWave Offers You - RapidWave Commercial Review

✅Effortless Lead Generation: Utilize the lead-gen tool to access a lifetime supply of contacts across 21 industries for targeted outreach.

✅Automated Sequences: Save time with the Automated Campaign Builder, setting up personalized sequences that run on autopilot. Focus on closing deals and nurturing client relationships while scaling campaigns.

✅Hypermode and AI Templates: Leverage Hypermode for personalized emails and tap into AI-generated templates based on over 10,000 proven email templates.

✅User Experience and Interface: RapidWave provides a clean, intuitive interface. With a one-click campaign creator and built-in templates, users can start immediately without extensive system familiarization. The platform aims for a hassle-free user experience.

👉👉Bonus - RapidWave Commercial Review

💵Bonus #1 - Powerful Lead Generation App. Generate up to 50k leads per month.

💵Bonus #2 - Access to MeetingLess App - Powerful recording app

👉👉Pricing of RapidWave

RapidWave offers a variety of pricing plans to suit different needs. Here is a breakdown of the pricing:

💵RapidWave Pro- $97.00

💵RapidWave FastPass- $210.00

💵RapidWave Commercial- $37.00

💵RapidWave AI Sizzler- $97.00

💵RapidWave Bundle Deal- $297.00

💵RapidWave Opens Booster- $97.00

👉👉FAQ - RapidWave Commercial Review

Q: How does RapidWave automate email sequences?

A: RapidWave's Automated Campaign Builder enables users to create personalized outreach sequences that operate automatically, saving both time and resources.

Q: What is the upcoming email warm-up tool?

A: The email warm-up tool is an upcoming feature designed to mimic natural email behavior, foster trust with service providers, and improve email deliverability.

Q: How can users optimize their email campaigns with RapidWave?

A: RapidWave offers robust analytics to monitor crucial metrics like open rates and reply rates. Users can also conduct A/B testing on their targets to fine-tune messaging and strategies for optimal results.

RapidWave is indispensable for businesses seeking streamlined and successful email outreach. Seize the opportunity of limited-time pricing and harness the potential of intelligent client acquisition with RapidWave.

👉👉Conclusion - RapidWave Commercial Review

RapidWave is a revolutionary tool in the field of email outreach, tailored for small agencies and freelancers. Its user-friendly interface, track record of success, personalized approach, and upcoming innovative features position it as an invaluable asset for driving business growth through impactful email marketing.

💵💵Visit Get the World’s Easiest All-In-One Marketing Platform💹💹

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#review #commercial #commercialdesign #rapid #emailoutreach #coldemailoutreach #rapidwave #RapidWavePro #RapidWaveFastPass #smallagencies #freelancers #Affiliate #EmailMarketing #MarketingPlatform

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mediaguides · 5 months

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Maximize Your Affiliate Earnings with ShareASale

ShareASale is an affiliate marketing network that offers an expansive platform for entrepreneurs, businesses, and marketers. It has carved a niche in the digital marketing space by providing a secure, efficient, and lucrative avenue for promoting third-party products and earning…

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#Affiliate Marketing #Commercial Strategies #Featured #Partnerships #Platforms #ShareASale

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epicearn · 5 months

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Unveiling the Top 10 AI Software Solutions Revolutionizing Creativity and Productivity

In the ever-evolving landscape of artificial intelligence (AI), software solutions have emerged as powerful tools that revolutionize the way we create, enhance, and interact with various forms of media. This article unveils the top 10 AI software solutions, each designed to bring efficiency, innovation, and unprecedented capabilities to their respective domains. Facedrip Personal & Facedrip…

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onfyx · 10 months

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Online Business Networking Groups

Online business networking groups are digital communities where professionals connect, collaborate, and expand their professional networks. Such groups provide a platform for individuals from various industries to discuss, share knowledge, seek advice, and explore potential business opportunities. By joining these groups, professionals can expand their reach, establish meaningful connections, and stay updated on industry trends, ultimately enhancing their career prospects and fostering business growth. Contact: +91 87923 81091 Website: https://onfyx.in/

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torbooks · 1 month

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"Warning Signs Your Machines Are Trying to Kill You!" by TJ Klune

(Legally, I’m required to tell you that when smart phones first became popular, I bought one and then asked for the address of the app store because I thought it was a physical location I had to go to in order to download apps and not something already on your phone. Also, I was recently told I speak like an old person so as a warning, there will not be any slang you youths typically hear, especially on Tumblr. Any slang I’ve learned in the last five years has been against my will. I still don’t know what FOMO means, and I don’t care.)

1. Oh no! You and your family are trying to enjoy a movie night, but Overlord Prime (With Free Shipping) wants a sacrifice at the altar of their god, BeeZos. Should this happen, do not attempt to give Overlord Prime (With Free Shipping) a cantaloupe with googly-eyes on it and say that it is your baby. Overlord Prime (With Free Shipping) knows the difference between fruit and children. Instead, ask the machine to order dog food, and it will forget about eating humans for a little while.

2. If you own a very fancy vehicle that can drive itself, always make sure to carry a brick. That way, when the car locks you inside and attempts to drive you off a cliff into a gas station, you can break the window using the brick. You will then have to jump out, but make sure you do so in time so you can watch the wicked-ass explosion when the car hits the gas station, and you can revel in your victory over your car.

3. This one will hurt. I’m sorry, but it’s true. Chances are, you’re reading this on your phone right this second. To be safe, after you’ve finished reading this post and have clicked on the affiliated links to purchase my books, you should throw your phone into a volcano and then move to South Dakota where there are no machines, only wind and cows. That way, when everyone else gets the 5GZombieVirus that people on Twitter (I’m not calling it the other thing, shut up) seem to think is real, you’ll be safe with your cows on a windy day.

4. Get rid of your air fryer. Don’t ask me why, just do it. Red flags all around. Danger, danger.

5. Do you know of the Clapper? That thing first launched in the late 20th century (I wrote it that way to make me feel old) where the commercials showed cranky old people unable to reach their light switches, so they got a thing called a Clapper that turns your lights on and off when you clap? Guess what? Those will be the first things to try and kill you. If you love your gram-gram, save her from the Clapper. When she asks why you are destroying it with an ax, tell gram-gram it’s because you love her.

6. Do you live in a smart home? The kind where everything is connected to the internet, including your refrigerator? The refrigerator that holds your perishable foods? And oh, would you look at that: how many ice cubes have you kicked under it rather than picking them up when they fall to the floor? A dozen? A million? The refrigerator remembers. And it will spoil your food in seconds. What then? What are you going to eat? Canned food? Not if the refrigerator falls on top of you!

Unfortunately for you, this is where it must end. I hope this has given you enough information to help you survive the inevitable. If you do not heed my warnings, well. Who cares. I’m not in charge of you. Do whatever you want. Just don’t come complaining to me when gram-gram gets the clap.

#tor books #booklr #new books #in the lives of puppets #tj klune #tbr #sff #science fiction #team robot #unreality #long post

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thecorporatecraze · 1 year

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What is Affiliate Marketing and How Does it Work?

Affiliate marketing is a performance-based marketing strategy that involves promoting products or services of other businesses in exchange for a commission. In simpler terms, it is a way of making money by promoting someone else’s products or services. Affiliate marketing works on the principle of revenue sharing, where businesses offer commissions to affiliates for every sale, lead, or action…

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#ads #Advertising #affiliates #business #commercials #Marketing

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a-little-bit-of-everything-br · 1 year

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$500 in credits for Google Ads!

Don't know how to upload a Google Ads campaign? See this platform that gives you $500 in credits on Google Ads and grow your website, social networks and sales

#ads #advertising #commercial #business #website #branding #Seo #Ad #internet #social media #affiliate earning #affiliate business #affiliate traffic #creative

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saturdaynightlivedork · 1 year

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You know, people who save hundreds of dollars on car insurance by switching to Geico sure are happy.

How happy are they?

Happier than Green Puppy in a block factory.

#green puppy #blues clues #blue's clues #I am not affiliated with Geico.#I just remembered those commercials.

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clearcloudpatrol · 2 years

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#make money as an affiliate #ecommerce #marketing #business #commercial

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mostlysignssomeportents · 2 months

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Google reneged on the monopolistic bargain

I'm on tour with my new novel The Bezzle! Catch me TONIGHT in SALT LAKE CITY (Feb 21, Weller Book Works) and TOMORROW in SAN DIEGO (Feb 22, Mysterious Galaxy). After that, it's LA, Seattle, Portland, Phoenix and more!

A funny thing happened on the way to the enshittocene: Google – which astonished the world when it reinvented search, blowing Altavista and Yahoo out of the water with a search tool that seemed magic – suddenly turned into a pile of shit.

Google's search results are terrible. The top of the page is dominated by spam, scams, and ads. A surprising number of those ads are scams. Sometimes, these are high-stakes scams played out by well-resourced adversaries who stand to make a fortune by tricking Google:

https://www.nbcnews.com/tech/tech-news/phone-numbers-airlines-listed-google-directed-scammers-rcna94766

But often these scams are perpetrated by petty grifters who are making a couple bucks at this. These aren't hyper-resourced, sophisticated attackers. They're the SEO equivalent of script kiddies, and they're running circles around Google:

https://pluralistic.net/2023/02/24/passive-income/#swiss-cheese-security

Google search is empirically worsening. The SEO industry spends every hour that god sends trying to figure out how to sleaze their way to the top of the search results, and even if Google defeats 99% of these attempts, the 1% that squeak through end up dominating the results page for any consequential query:

https://downloads.webis.de/publications/papers/bevendorff_2024a.pdf

Google insists that this isn't true, and if it is true, it's not their fault because the bad guys out there are so numerous, dedicated and inventive that Google can't help but be overwhelmed by them:

https://searchengineland.com/is-google-search-getting-worse-389658

It wasn't supposed to be this way. Google has long maintained that its scale is the only thing that keeps us safe from the scammers and spammers who would otherwise overwhelm any lesser-resourced defender. That's why it was so imperative that they pursue such aggressive growth, buying up hundreds of companies and integrating their products with search so that every mobile device, every ad, every video, every website, had one of Google's tendrils in it.

This is the argument that Google's defenders have put forward in their messaging on the long-overdue antitrust case against Google, where we learned that Google is spending $26b/year to make sure you never try another search engine:

https://www.bloomberg.com/news/articles/2023-10-27/google-paid-26-3-billion-to-be-default-search-engine-in-2021

Google, we were told, had achieved such intense scale that the normal laws of commercial and technological physics no longer applied. Take security: it's an iron law that "there is no security in obscurity." A system that is only secure when its adversaries don't understand how it works is not a secure system. As Bruce Schneier says, "anyone can design a security system that they themselves can't break. That doesn't mean it works – just that it works for people stupider than them."

And yet, Google operates one of the world's most consequential security system – The Algorithm (TM) – in total secrecy. We're not allowed to know how Google's ranking system works, what its criteria are, or even when it changes: "If we told you that, the spammers would win."

Well, they kept it a secret, and the spammers won anyway.

A viral post by Housefresh – who review air purifiers – describes how Google's algorithmic failures, which send the worst sites to the top of the heap, have made it impossible for high-quality review sites to compete:

https://housefresh.com/david-vs-digital-goliaths/

You've doubtless encountered these bad review sites. Search for "Best ______ 2024" and the results are a series of near-identical lists, strewn with Amazon affiliate links. Google has endlessly tinkered with its guidelines and algorithmic weights for review sites, and none of it has made a difference. For example, when Google instituted a policy that reviewers should "discuss the benefits and drawbacks of something, based on your own original research," sites that had previously regurgitated the same lists of the same top ten Amazon bestsellers "peppered their pages with references to a ‘rigorous testing process,’ their ‘lab team,’ subject matter experts ‘they collaborated with,’ and complicated methodologies that seem impressive at a cursory look."

But these grandiose claims – like the 67 air purifiers supposedly tested in Better Homes and Gardens's Des Moines lab – result in zero in-depth reviews and no published data. Moreover, these claims to rigorous testing materialized within a few days of Google changing its search ranking and said that high rankings would be reserved for sites that did testing.

Most damning of all is how the Better Homes and Gardens top air purifiers perform in comparison to the – extensively documented – tests performed by Housefresh: "plagued by high-priced and underperforming units, Amazon bestsellers with dubious origins (that also underperform), and even subpar devices from companies that market their products with phrases like ‘the Tesla of air purifiers.’"

One of the top ranked items on BH&G comes from Molekule, a company that filed for bankruptcy after being sued for false advertising. The model BH&G chose was ranked "the worst air purifier tested" by Wirecutter and "not living up to the hype" by Consumer Reports. Either BH&G's rigorous testing process is a fiction that they infused their site with in response to a Google policy change, or BH&G absolutely sucks at rigorous testing.

BH&G's competitors commit the same sins – literally, the exact same sins. Real Simple's reviews list the same photographer and the photos seem to have been taken in the same place. They also list the same person as their "expert." Real Simple has the same corporate parent as BH&G: Dotdash Meredith. As Housefresh shows, there's a lot of Dotdash Meredith review photos that seem to have been taken in the same place, by the same person.

But the competitors of these magazines are no better. Buzzfeed lists 22 air purifiers, including that crapgadget from Molekule. Their "methodology" is to include screenshots of Amazon reviews.

A lot of the top ranked sites for air purifiers are once-great magazines that have been bought and enshittified by private equity giants, like Popular Science, which began as a magazine in 1872 and became a shambling zombie in 2023, after its PE owners North Equity LLC decided its googlejuice was worth more than its integrity and turned it into a metastatic chumbox of shitty affiliate-link SEO-bait. As Housefresh points out, the marketing team that runs PopSci makes a lot of hay out of the 150 years of trust that went into the magazine, but the actual reviews are thin anaecdotes, unbacked by even the pretense of empiricism (oh, and they loooove Molekule).

Some of the biggest, most powerful, most trusted publications in the world have a side-hustle in quietly producing SEO-friendly "10 Best ___________ of 2024" lists: Rolling Stone, Forbes, US News and Report, CNN, New York Magazine, CNN, CNET, Tom's Guide, and more.

Google literally has one job: to detect this kind of thing and crush it. The deal we made with Google was, "You monopolize search and use your monopoly rents to ensure that we never, ever try another search engine. In return, you will somehow distinguish between low-effort, useless nonsense and good information. You promised us that if you got to be the unelected, permanent overlord of all information access, you would 'organize the world's information and make it universally accessible and useful.'"

They broke the deal.

Companies like CNET used to do real, rigorous product reviews. As Housefresh points out, CNET once bought an entire smart home and used it to test products. Then Red Ventures bought CNET and bet that they could sell the house, switch to vibes-based reviewing, and that Google wouldn't even notice. They were right.

https://www.cnet.com/home/smart-home/welcome-to-the-cnet-smart-home/

Google downranks sites that spend money and time on reviews like Housefresh and GearLab, and crams botshittened content mills like BH&G into our eyeballs instead.

In 1558, Thomas Gresham coined (ahem) Gresham's Law: "Bad money drives out good." When counterfeit money circulates in the economy, anyone who gets a dodgy coin spends it as quickly as they can, because the longer you hold it, the greater the likelihood that someone will detect the fraud and the coin will become worthless. Run this system long enough and all the money in circulation is funny money.

An internet run by Google has its own Gresham's Law: bad sites drive out good. It's not just that BH&G can "test" products at a fraction of the cost of Housefresh – through the simple expedient of doing inadequate tests or no tests at all – so they can put a lot more content up that Housefresh. But that alone wouldn't let them drive Housefresh off the front page of Google's search results. For that, BH&G has to mobilize some of their savings from the no test/bad test lab to do real rigorous science: science in defeating Google's security-through-obscurity system, which lets them command the front page despite publishing worse-than-useless nonsense.

Google has lost the spam wars. In response to the plague of botshit clogging Google search results, the company has invested in…making more botshit:

https://pluralistic.net/2023/02/16/tweedledumber/#easily-spooked

Last year, Google did a $70b stock buyback. They also laid off 12,000 staffers (whose salaries could have been funded for 27 years by that stock buyback). They just laid off thousands more employees.

That wasn't the deal. The deal was that Google would get a monopoly, and they would spend their monopoly rents to be so good that you could just click "I'm feeling lucky" and be teleported to the very best response to your query. A company that can't figure out the difference between a scam like Better Homes and Gardens and a rigorous review site like Housefresh should be pouring every spare dime it brings in into fixing this problem. Not buying default search status on every platform so that we never try another search engine: they should be fixing their shit.

When Google admits that it's losing the war to these kack-handed spam-farmers, that's frustrating. When they light $26b/year on fire making sure you don't ever get to try anything else, that's very frustrating. When they vaporize seventy billion dollars on financial engineering and shoot one in ten engineers, that's outrageous.

Google's scale has transcended the laws of business physics: they can sell an ever-degrading product and command an ever-greater share of our economy, even as their incompetence dooms any decent, honest venture to obscurity while providing fertile ground – and endless temptation – for scammers.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task

#pluralistic #monopoly #seo #dark seo #google #search #enshittification #platform decay #product reviews #spam #antitrust #trustbusting

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