#compare the market

[lordofdestructionm]

definitive proof the compare the meerkats are gay (with diagrams)

#youtube #compare the meerkat #compare the market #sergei #aleksandr orlov #sergei x aleksandr

[squideo]

Advert Alchemy: The Jingle

In this series, Squideo is breaking down the eight key ingredients to turn your advertising content into gold! In the last edition of Advert Alchemy, we examined the importance of location when releasing your marketing campaign to the world. This week, we’re looking at the effectiveness of a jingle. 

This short, catchy advertising technique is similar to a slogan except it’s set to a tune. Unlike a soundtrack, a jingle is only a few seconds long but they can wriggle into your customers’ memory – ensuring they remember your product for a long time!

The Power of an Earworm

An earworm is a song or melody that keeps repeating in your head. Some of the most commonly reported earworms are songs like It’s a Small World (Disney), Who Let the Dogs Out? (Baha Men), Gangnam Style (Psy), Karma Chameleon (Culture Club) and YMCA (The Village People). 

A truly well-crafted jingle has the potential to become one of these insanely catchy earworms. Before we dive into some of the best jingles to grace our screens, let’s explore how to create a jingle. 

Keep it simple. In the examples below, no jingle is longer than thirteen words. The shorter it is, the easier it is for your audience to remember! Use repetition, rhyme and keep your language simple.

Choose the right music. Make sure it has the right tempo and speed for the voiceover artist to sing along to. Do your market research as well to discover which music genre your audience will respond to.

Know your product. What is the unique selling point you want your jingle to convey? Do similar products use marketing jingles? How can you set yourself apart from the competition?

Jingle Jamming

Think you’re ready to create a jingle of your own? Before you do, look through Squideo’s top ten picks for the best advertising jingles. Consider what these jingles say about the brand. Which ones would work for your brand?

01. Haribo

Kids and grown-ups love it so, the happy world of Haribo.

Jingles are perfect for child-targeted advertising. These catchy songs catch their attention, ready to be repeated to their parents nonstop. The German confectionary company Haribo has used this jingle across all of its English-speaking markets for over twenty years, making it instantly recognisable to people of all ages. 

02. McDonald’s

Ba-da-ba-ba-baaa… I’m lovin’ it.

First used in 2003, this jingle was implemented at a time when sales for this enormous American fast-food chain was in trouble. Its stock prices had dropped and they needed to attract more customers – fast! German advertising firm Heye & Partner created this simple jingle which was rolled out internationally. It was only meant to play in McDonald’s adverts for two years… twenty years later, the jingle is still going strong. 

03. Cadbury’s Fudge

A finger of fudge is just enough to give your kids a treat.

To a younger generation, Cadbury’s most iconic advert is likely the Gorilla campaign which ran in 2007. Go back a few decades, however, and this jingle for Cadbury’s Fudge bar created one of the most popular advertising campaigns of the 1970s. There is a longer version which was played as a song in some adverts, however this shorter jingle remains more memorable. 

04. Hastings Direct

0800 00 1066.

Jingle’s usually contain one of three key pieces of information – the company name; the product; or how to get in touch. In 2005, Hasting’s Direct impressed their telephone number upon a nation – making 0800 00 1066 almost as well-known as 999. By choosing a familiar date (1066, the year of the Battle of Hastings which is taught to most Britons at school), half the work was done for them. Through repetition and the use of a catchy tune performed by their mascot Harry Hastings, the full phone number was soon memorised. Very clever!

05. Compare the Market

Compare the meerkat; compare the market. Simples!

First launched in 2009 on British and Australian television, the advertisers behind this campaign were dedicated to its success from the get-go. Creating a Facebook and Twitter account for their mascot Aleksandr the meerkat, and a fictional website for comparethemeerkat.com, the advert series runs to this day. And at the end of each advert comes this memorable jingle. 

06. Calgon

Washing machines live longer with Calgon. 

Whether or not the statement made by this jingle is true – trust us, there’s been a lot of debate over the years – the memorability certainly created a huge boom for Calgon sales. Despite Which? making a complaint to the Advertising Standards Agency in 2011 over the validity of its marketing claim, the jingle is still used in their adverts thirty years on from its introduction. A true credit to its effectiveness. 

07. Lilt

With a totally tropical taste.

Launched in 1975, the drink soon became associated with its jingle thanks to some memorable advertising campaigns that ran in the 1980s and 90s, including the popular “Lilt Man.” Unfortunately, in February 2023, it was announced by Lilt’s owners, Coca Cola, that the drink would be replaced by ‘Fanta Pineapple and Grapefruit.’ We’ll certainly be sad to see the last of these adverts but glad the tropical taste survives. 

08. Toys ‘R’ Us

I don’t want to grow up, I’m a Toys ‘R’ Us kid.

This jingle for Toys ‘R’ Us, which was used in the 1980s and 90s, and was co-written by the crime novelist James Patterson. That’s an interesting piece of trivia for your next quiz night! This memorable line was produced by the J. Walter Thompson advertising agency. The idea was to create a simple jingle that children could easily memorise and sing along with when it came on the television. It was later extended into a song. 

09. PC World

Where in the world? PC World.

Considering the brand no longer exists, it’s a testament to the power of a jingle that it is still remembered long after the company it represented. After its merger with Curry’s, ‘Curry’s PC World’ still used the jingle for a time in its new adverts, clearly recognising a useful marketing tool when they saw it. Removing the PC World name in 2021, the only trace left of this former retail chain is a jingle that refuses to leave the head of anyone who ever heard it. 

10. Cadbury’s Smash

For mash get Smash.

As the second Cadbury jingle to enter the list, it really goes to show this company knows what it’s doing! Launched in 1969, Smash is a brand of instant mashed potatoes – although it is no longer owned by Cadbury. Cadbury introduced the iconic Smash Martians in 1974 to promote their product through a catchy jingle. It was so memorable that in 2005 it was voted the UK’s most popular advert. The Martians even received their own fan mail while the advert was aired!

Content Worth Gold

Get in touch with the Squideo team today to find out how we can improve your advertising strategy with video production, motion graphics, social media management and much more! 

#advert alchemy #earworm #haribo #mcdonalds #cadbury fudge #hastings direct #compare the market #calgon #lilt #toys r us #james patterson #pc world #smash #cadbury smash #smash robots #advertising #advertisement #marketing strategy #marketing

[critdeeznuts]

diversity wins! the meerkats trying to sell you insurance are gay!

#compare the market #sergei #those gay ass meerkats from those ads #they have a whole ass family together i swear #i dont remember the other bitch's name #probably montgomery or smth #they do remind me of mr burns and smithers

[nemo-me-impune]

On my second of three films today and I am once again asking when is the posh Compare the Market Meerkat actually going to make an honest man of Sergei. They're already raising two children together, and frankly either the posh one needs to apologise for his previous behaviour and propose or Sergei needs to take the children and find someone willing to give him the recognition and equal treatment he deserves

#compare the market #Meerkats #insurance

[mutant-rat-fanatic]

Soy un perdedor

#compare the market

[janustheeighth]

I see we've reached the Poochie phase of the Compare The Meerkat saga.

#itchy #scratchy #itchy and scratchy #and poochie #itchy and scratchy and poochie #compare the market #meerkat #carl died on the way back to his home planet #goodness this ad campaign is getting wearisome these days

[davedyecom]

PODCAST: Orlando Wood

‘I’ve just done a Volvo ad with no car in it, it doesn’t get any better than that!’ Those were the first I heard on day one at AMV/BBDO. It was the Art Director’s way of saying ‘it’s good here’. I appreciated the intent, but thought it was weird. Who cares if the ad has a car in it? Is it a good ad? But that’s how a certain group of creatives think. For them wins are – running an ad word-free,…

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#&039;Viva La Vulva&039; #Alan Parker #AMV/BBDO #Barclaycard ad #Betty White ad #Bodyform ad #Burger King &039;Moldy Burger&039; #CDP #Cinzano ad #Collett Dickenson Pearce #Compare The Market #David Abbott Geoff Seymour #Dulux Dog ad #Google ad #Heineken ad #Hoffmeister Bear Ad #J.R. Hartley #Joan Collins #Lowe Howard-Spink #Lucky Generals #Meerkat ads #Mr Bean ad #Rowan Atkinson ad #Smash Martians ad #Snickers ads #Specsavers ad #VCCP #Yellow Pages Ad #Yorkshire Tea ad

[blueskittlesart]

imposter syndrome exiting my body every time i enter sequential art class

#hi guys. i was just compared to ND stevenson by a guy who TAUGHT ND STEVENSON. SCREMAIGN GCRING THROWING UP #sometimes i do genuinely get really worried about the state of like art jobs and the creative market and then i go to this class #and remember how much i love drawing comics. and im GOOD at it. and then i almost cry #personal

[autisticvampireclub]

I think being a tiny borrower size vampire would be So Good. Like in some media vampires can become giant human-sized bats so what if they can also do the reverse (tiny bat-sized human.) Itty bitty bitey person… you’d never have to worry about hurting someone when you drink their blood bcuz your so small!! They’d probably barely even be able to feel your fangs. You could use a mint tin as a coffin… Imagine…..

#vampire #vampires #vampirecore #vampire tag #vampirekin #vampire kin #otherkin #sfw g/t #i have a tiny resin coffin I bought at a craft market and I love to imagine being tiny and sleeping in it #it’s cute it’s sparkly and it has a flower on it #also simultaneously preying on a human while also being incredibly vulnerable because their a Giant compared to you #scratches a certain itch in me #g/t

[crow-n-tell]

I missed you

I miss you too! Sorry one of my classes is straight GARBAGE. They are teaching me valuable stuff but it all sounds like pig Latin to me so I’m dying lol

#ask #I seriously reread the stuff thier sayin and I like #lo #logos? not logo like picture #logo like logic #in marketing??? what #KEEP SAYIN I NEED TO COMPARE AD AUDIENCES AND IM LIKE I DONT LOOK AT ADS #MY BRAIN FILTERS ADS OUT CRAZY GOOD #I KNOW NOTHING

[ash-and-starlight]

i would like you to know that i bought swbts today. don't let anyone tell you propaganda doesn't work

alex

ALEEEXXXXX

i'm staring at you with big blodshoot deranged eyes vibrating at a frequency not perceived by the human eye gripping your shoulders so tightly kissing you on the mouth etc Blease bestie beloved feel free to scream at me when/if the insanity hits

#i could win the lottery i could get a nobel prize and it still wouldnt compare to the pure serotonin #of a belovedest mutual getting into something you like just bc you've been so fucking annoying abt it #IM SCREAMING SO LOOUDDD #LOOKING AT U WITH EYES SO BIGGG #lmfao wild that this is probably my craziest and most effective marketing feat and i cant even put it in my cv 🙄 #ash replies

[gayofthefae]

STOP NOBODY WARNED ME THEY WERE GONNA USE THE CLIP OF WILL CRYING AT CASTLE BYERS FOR DRAMATIC EFFECT I NEED A WARNING FOR THAT SHIT

edit: oh my god they used the rain fight clip too

#still though more proof like #you're comparing his heartbreak to that of canon couple just sayin #but gd #stahhp #byler marketing #byler #Youtube

[shivroy]

realized insanely recently that for the most part the type of artwork i desire making is much more akin to a cartoonist's rather than an illustrator's. like i don't want to make effective compositions i want to make fucky drawings

#im majoring in illustration and feel so out of place compared to my peers #not in terms of “skill level” but just in the type of art i want to make #i do not want to make stuff thats marketable lol and this school is about making yourself as marketable as possible