#couldntcareless

[kinglanger2004]

Hit Them Where It Hurts

Not every form of online activism must address massive social inequality, often times it is as simple as wanting Lego to stop using oil in their products.  Which is exactly what happened in 2014 when Greenpeace released a video on YouTube titled “Everything is NOT awesome”, which depicted a Lego Arctic region being slowly submerged in oil while a haunting rendition of “Everything is awesome” from The Lego Movie’s soundtrack played.  The video went viral and caused Lego to quite swiftly end their highly lucrative, half century long relationship with Shell oil.  Or in another Greenpeace stunt which tempted to draw attention to Sainsburys supermarkets use of single use plastics, they had an actor pose as Sainsburys head of PR, Polly Ethelene (lmao), and declare that Sainsburys had come up with the perfect solution to the issue of plastic disposal.  Miss Ethelene makes the obvious suggestion of simply dumping the plastic in the sea, “The ocean offers us a perfect storage solution!”. That video also went viral and caused “#couldntcareless” (a pisstake of Sainsburys slogan “Live Well for Less”) to go viral and the real Sainsburys public relations department received hundreds of complaints.  The company responded by pledging to cut their use of plastic packaging in half by 2025 which, if stuck by, could cause ripples across the whole industry.  

 Even going back to the sit-in protests of the 1950s and 60s in which black Americans refused to leave white-only cafés and restaurants to protest segregation, companies have long been subject to the will of the consumer.  And while the days of segregated businesses are (mostly) behind us, the environmental practices of large corporations are now being put under the microscope as climate change is becoming a far more visible threat.  Most businesses seem careful to toe the line and keep consumers happy by buckling to their demands, just as many simply issue a statement vowing to change the way they produce their product to make their carbon footprint less harmful or promise to stop using child-slave labour while really doing nothing.  Professor Brayden King, a professor of management and organisation at the Kellogg School, says that “We’ve seen many examples in our research where companies make a commitment, don’t do anything, and end up becoming more of a focus of a movement in the future rather than less”.  However, according to King, as the number of millennial and gen z entering the workforce increases, a shift may soon appear where CEOs begin taking serious action, if for nothing else than to keep their employees. Corporate Social Responsibility Committees have increased in existence over the past 15 years, according to Insight.Kellogg.northwestern.edu.  According to Professor King, “They often take on the activist point of view and become allies with these activists in the future”.  The best example of such is Nike in the 1990s when facing accusations of sweatshop labour and, instead of seeing the activists as enemies, Nike saw them as potential allies in cleaning up the companies practices and, most importantly, their image and reputation.  It goes without saying that the age of social media has made it easier than ever for consumers to interact with companies, whether that be commenting on Instagram and Facebook posts or tweeting at them, and this has led to companies being called out far more often than in the past by consumers unhappy with their practices.  Brand pressure activism has undoubtedly been helped massively by social media and brands now have an even better opportunity to work with their customers and not only keep the mob off their back but also keep profit margins nice and high.

[southbostonbitch]

I'M ABSOLUTELY FLATTERED THAT I'M ON YOUR MIND, FOR ME TO CARE ABOUT YOUR OPINION I FIRST HAVE TO VALUE IT. I'm amazed that ppl care that much about shit I post but I'm the crazy one right? BITCH I RUN YOUR MIND! 😂🤣😂 . . . . #unbothered #couldntcareless #youropinionofmeisirrelevant #youdealwithyourkarma #nonfactor #goddontlikeugly #cantletthemstealmylight #betterthanthat #tothineownselfbetrue #eitherwayimonyourmind @megcollins75 https://www.instagram.com/p/BtCBHnDlEbi/?utm_source=ig_tumblr_share&igshid=18yavux07bg9e

#unbothered #couldntcareless #youropinionofmeisirrelevant #youdealwithyourkarma #nonfactor #goddontlikeugly #cantletthemstealmylight #betterthanthat #tothineownselfbetrue #eitherwayimonyourmind

[retabosa]

Quando incomoda é mais divertido #elenao #upis #medicinaveterinaria #alunoscontraofacismo #hahahahaha #snowflakes #couldntcareless #amusingaf #urbanroyalty (at UPIS - Medicina Veterinária) https://www.instagram.com/p/Bph7grGlAGf/?utm_source=ig_tumblr_share&igshid=1bl4tka6ck7ku

#elenao #upis #medicinaveterinaria #alunoscontraofacismo #hahahahaha #snowflakes #couldntcareless #amusingaf #urbanroyalty

[olesentuition]

Ich bin ein WM-Verweigerer und das ist auch gut so 😂! #weltmeisterschaft #wm #worldcup #couldntcareless (at London, United Kingdom)

#couldntcareless #wm #weltmeisterschaft #worldcup

[lwttd]

#chillax #chilling #relaxingsunday #whateverthisis 💩 #whatever #couldntcareless #viennacoffee #icecoffee #icebrewedcoffee #dessert #foodie #foodiehk #foodiesofinstagram #foodporn #foodgasm #sundayvibes #sundayvibe #sitthereanddonothing (at Cafe Beans) https://www.instagram.com/p/CGwg1KDhPIn/?igshid=lomyq1e2ou9a

#chillax #chilling #relaxingsunday #whateverthisis #whatever #couldntcareless #viennacoffee #icecoffee #icebrewedcoffee #dessert #foodie #foodiehk #foodiesofinstagram #foodporn #foodgasm #sundayvibes #sundayvibe #sitthereanddonothing

[emearly]

@tmz_tv (and anybody else who says this): COULDN’T! He couldn’t care less (if he could care less what would be the point?) #tmz #couldntcareless #classisinsession (at Charlotte, North Carolina) https://www.instagram.com/p/CBwOgpQHpPv/?igshid=1r36etgnc4pwa

#tmz #couldntcareless #classisinsession

[every-aj-needs-an-angel]

Look at that little happy gluttonous face 🤣 like I’ve never been so happy in my life 😂 admittedly donuts are amazing and Merlin I’ve missed their sweet hol(e)y goodness but I think maybe I’m in love or I was until I ate it 😂 #brokemyownheart #imgoodatthat good job I bought twelve 🍩🍩🍩 they might last a whole hour @kaziieee look what I’ve got 🤤 sorry I can’t share #sorrynotsorry we’ll have more after lockdown with pizza and cake and chocolate and snowballs for @tekkenlord777 #imgoingtohell #couldntcareless #donutsaremyweakness https://www.instagram.com/p/B_skBU6lTjw/?igshid=64sfh1km7hxq

#brokemyownheart #imgoodatthat #sorrynotsorry #imgoingtohell #couldntcareless #donutsaremyweakness

[luminalqueen]

NYE Cats Couldn't Care Less 😹 #cloverandpizza #pizzaandclover #ourbabies #catfamily #catstagram #blackcatsofinstagram #tabbiesofinstagram #catsofinsta #catsofworld #couldntcareless #lovethesebabies #picoftheday #photooftheday #potd #LOVE https://www.instagram.com/p/B6xHbA_gynS/?igshid=1rmrzdt9z106h

#cloverandpizza #pizzaandclover #ourbabies #catfamily #catstagram #blackcatsofinstagram #tabbiesofinstagram #catsofinsta #catsofworld #couldntcareless #lovethesebabies #picoftheday #photooftheday #potd #love

[littlemisseveshouse]

There they are my 3 monkeys, looking like butter wouldn't melt. I am ready for tomorrow 🤔🤔 yes and no. It has been hard this year for so many different reasons. I hope they get up tomorrow and father Christmas has been, Eve has not really been fazed by the threat he wont come so i gave in😣😣 #nightbeforechristmas #naughtylist #notfazed #couldntcareless #ohwell #bigdaytomorrow #fatherchristmas #hopeheleavespresents #christmaspresents https://www.instagram.com/p/B6d3l0Jgy8m/?igshid=nw6xv5kh9rio

#nightbeforechristmas #naughtylist #notfazed #couldntcareless #ohwell #bigdaytomorrow #fatherchristmas #hopeheleavespresents #christmaspresents

[simona-a-marinkova]

It's International cat day! Tami ❤ by @team_radwanska #internationalcatday #tami #nofilter #turkishvan #inlove #cat #home #couldntcareless #chill https://www.instagram.com/p/B06kNRrDn_4/?igshid=1lia5f0lg6p93

#internationalcatday #tami #nofilter #turkishvan #inlove #cat #home #couldntcareless #chill

[r0byates]

😏 #desire #wrongidea #fuckology #me #true #accurate #couldntcareless https://www.instagram.com/p/Bu8ANh8nztB/?utm_source=ig_tumblr_share&igshid=1t3m3w03m2dqm

#desire #wrongidea #fuckology #me #true #accurate #couldntcareless

[icreatrix]

Pretty awesome #innerdialogue atm..... ••• #creatrix280 #affirmationsbedamned #mindpower #zentangle #fuckthisshit #down #ink #doodle #diary #couldntcareless #imfine

#doodle #mindpower #affirmationsbedamned #diary #creatrix280 #down #couldntcareless #innerdialogue #fuckthisshit #zentangle #ink #imfine

[trizz5000]

My attitude towards MOST things #mood #imnotinvolved #notinterested #notimeforgames #notinterested #imnotinterested #notinthemood #idgaf #idontcare #whatever #whocares #sowhat #dontcare #mindyourbusiness #mindmybusiness #getoutmyface #gtfo #gtfoh #couldntcareless #careless #stayinyourlane #getout #mindyours #ok #whyshouldicare #green #notinvolved

#careless #mood #whatever #imnotinvolved #gtfo #imnotinterested #idgaf #couldntcareless #green #notinvolved #stayinyourlane #ok #mindyours #whyshouldicare #dontcare #sowhat #getout #mindmybusiness #notinthemood #notinterested #getoutmyface #mindyourbusiness #idontcare #notimeforgames #whocares #gtfoh

[anthdavy]

I wouldn't even care if she lived in a studio home, I'm still going to see her full stop. #ImNotBothered #CouldntCareLess #ShesSoFine #HomeBodyLife

#homebodylife #imnotbothered #couldntcareless #shessofine

[creativecora-blog1]

Sir Legend 👑 #legend #kitty #curlingupinaball #tabletray #makeitfit #mirrormirroronthewall #iseeyou #whatishedoing #staringathimselfinthemirror #toobigtofit #couldntcareless 😹 Happy Sunday Funday! #love 🐈#legend #napsavage #savagesquad #squadgoals #napgoals

#couldntcareless #napsavage #napgoals #tabletray #staringathimselfinthemirror #mirrormirroronthewall #kitty #whatishedoing #makeitfit #iseeyou #love #curlingupinaball #savagesquad #squadgoals #legend #toobigtofit

[nathanhairs]

This is me sitting, having a cup of tea and coming to realisation that I don't give a flying fart wether I or anyone else hears Laurel/Yanny. @stuartjameshogg #laureloryanny #couldntcareless #pleasestop #ootd #wiwt (at ABode Manchester)

#ootd #wiwt #pleasestop #laureloryanny #couldntcareless