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hopeymchope · 1 year

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No hardcore fandom has ever died so quickly and so completely as Veronica Mars. This is the story of its murder.

They should study Veronica Mars in Hollywood. I'm serious. It's an incredible story of how to go from "loud, passionate fanbase with its own fandom name that campaigns and advocates constantly for it" to "absolutely zero fucking interest" damn near OVERNIGHT with just ONE epically terri-bad decision.

If you weren't there, you don't understand: From 2007 to 2014, the fandom — the "Marshmallows," as they called themselves — were everywhere in the Internet's geek spaces, my friends. They routinely beat the drum about the series' three seasons and its excellence, lamented its cancellation, pushed others to give the show a try, and always - ALWAYS - proudly and loudly called for the series to be revived.

FULL DISCLOSURE/CONFESSION: I've not even watched that much Veronica Mars, frankly... ? Yeah, I'm sorry! it does seem pretty good from like the four-or-five hours I've experienced firsthand. I just never took the time to sit down with it. Regardless, I find fandoms and their dynamics — both how they operate internally and how they display to others externally — deeply fascinating. And I honestly find them easier to study from the outside than the inside. Like, if I'm IN a fandom, I'm more likely to stay in my corner and ignore places that seem negative. But being on the outside lets me just... absorb what's out there, looking into every forum without judgment. It's like studying pop-culture sociology or something? And it helps that I'm very close to some serious(-ly burnt) Marshmallows. It makes it so much easier to find and absorb the gamut of the fandom.

Besides: There is NO fandom story I've ever seen that's anything like what happened to Veronica Mars and the Marshmallows.

(Time to insert a brief explainer for the uninitiated: Veronica Mars was a TV series that aired from 2004-2007 on the now-deceased UPN network wherein Kristen Bell played the titular character, a high school girl whose single dad was a private detective in the fictional community of Neptune, California. She grew up working "unofficially" as his assistant, which meant that she herself was effectively a teenage private detective.

The three core elements of the series were: 1) Veronica investigating each week's big mystery with plenty of quips and snark, 2) Watching Veronica's various relationships develop and shift, with most of the focus given to a) her relationship to her father and b) Her romantic pursuits (which began as the Veronica/Duncan/Logan triangle before eventually becoming focused on the slow-burn, off-on Veronica/Logan love story), and 3) The gradual development of that season's "mytharc" — the overarching BIG MYSTERY that doesn't get resolved or wrapped until the season finale. So it went over the course of two seasons that took place in high school and the third, shorter season that was at the start of Veronica's collegiate career.)

Just how big and how passionate were the Marshmallows? WELL! When series creator Rob Thomas (not the Matchbox 20 guy) and star Kristen Bell announced the Kickstarter campaign for the Veronica Mars movie in March 2013, it achieved its heretofore-unprecedented goal of TWO MILLION GODDAMN DOLLARS within less than 12 hours. At that time, it was the biggest Kickstarter goal to ever succeed — and certainly the fastest to reach that kind of height. Fans fell OVER themselves to pay out for it. Hell, my own significant other was DEEP in the tank for VM at the time and invested enough to get multiple t-shirts as backer rewards as well as a disk copy of the movie when it eventually came home.

And AFTER the movie hit in 2014? It was thankfully beloved and embraced! The once-teenage characters were adults who were actually out living on their own and working for a living, but the fandom had grown up with them, so it wasn't like they were begging for them to stay young students. They embraced Adult Veronica and her new adventure. The fandom rejoiced loudly and continued to be all over the geek side of the Internet... where they, of course, still wanted more. Sure, there were new novels in the aftermath (which were written by the creator of the series), but most of the Marshmallows were calling for more movies or a streaming revival.

And then, at long last... season four was actually announced. And there was much (premature) rejoicing yet again.

Yes, Veronica Mars returned for a fourth season on Hulu in 2019. It was just eight episodes, and it was heavily centered on one season-long mystery instead of sprinkling that amongst a bunch of smaller ones, but it would still feature the same ol' Veronica. They promised a new, more "adult" mystery/investigation plus a strong focus on Veronica and Logan's love story.

New Hulu purchased the rights to the first three seasons and hyped up its presence on the platform while marketing the return for the new run. The marketing team played up the most popular quips from the show's history plus put out TONS of stuff centered on the Logan/Veronica ship to pump up the fans.

The season was dropped all at once using the classic Netflix "binge" model in July 2019. And then... afterwards?

There was a brief explosion of LOUD RAGE from the Marshmallows at what series creator Rob Thomas had to done to burn and spite the fandom and ruin his own goodwill.

SPOILERS FOR SEASON 4: See, at the end of the movie, Veronica and Logan finally entered into a long-term relationship. In season four, they've been dating for years, and Logan proposes marriage. But of course there has to be drama/obstacles: In this case, Veronica isn't sure she's ready to marry... or capable of being in a marriage. Ah, but of course she eventually realizes how much Logan means to her. The two are married, and, in the season finale... Logan is killed by a car bomb in the penultimate scene. The final scene is a flashfoward to a year later, where Veronica leaves Neptune alone.

For most fandoms, that'd be a memorable point of pain. A big ol' speed bump that ultimately throws some people off the bus, leaving only the die-hards. But the fact that fans had been invested in this relationship for literally 15 years and that Hulu (and creator Rob Thomas) had heavily marketed the new season as being a big romantic event for the ship... it was too much. Unlike the aftermath of the Star Wars sequels, there was no lingering group of die-hard fans who were open to whatever was next — at least no significant one. I did some Googling and could only find TWO people who still wanted another season.

Funnily enough? Critics LOVED this. Hell, Vanity Fair infamously penned an editorial about how Veronica Mars had "finally grown up" with this finale. I suppose all the other murders and deaths and drug overdoses and r*pe weren't "mature" enough before now for... some... reason. (The same editorial also featured the author openly hating on Veronica ever being in a relationship because it causes "arrested development" and declaring that the movie -- which was acclaimed by both critics AND fans alike, I remind you -- was a lame dud. So. The writer must be a reeeaaaal fun person.)

But a series doesn't live based on critical acclaim, as it turns out. The fandom was murdered overnight. "Marshmallows" stopped appearing in geek spaces online entirely. No one expressed interest in seeing the next season or the next movie. The constant flow of fan AMVs on YouTube and fanfics on AO3 dried up to nothing or damn nearly so.

Since 2019 ? Nothing. Chirping crickets. An intensely dedicated fandom of 12 years was just... vaporized.

I've never seen anything like it before OR since.

That's why it's so fucking fascinating.

So what went wrong?

Creator Rob Thomas was adamant about two things: ONE, the series was intended to be a noir show, which meant there couldn't be any happiness for its protagonist. And TWO, the death of Logan was necessary to evolve and grow the series.

Thomas thought that having Veronica in a relationship would be holding her back, and that a marriage would absolutely kill the series and leave her stagnant. It never even occurred to him that marriage isn't the end of a character's life and growth. It never occurred to him that plenty of drama can be had AFTER someone is married, or that development/growth could be that the characters mature enough to be capable of maintaining a committed relationship. Thomas' view of his own universe was so myopic that he couldn't conceive of any possible way that Veronica could still be a private detective involved in life-threatening investigations AND be married at the same time. Futhermore, he felt that fans just wanted Veronica to become a pregnant housewife, which is about as far from what Marshmallows were after as you can get without straight-up killing Veronica and/or Logan. He managed to do the only thing wronger than what he wrongly thought was their insistence.

On top of the above, Rob Thomas only viewed "noir" as a vehicle for total fatalism... despite the fact that many of the most famous noir stories are cynical and full of moral ambiguity, but they still feature a positive outcome. The Big Sleep still has the protagonist get the girl. The Set-Up arguably ends with the happiest possible ending in spite of the beating the hero receives.

Perhaps most importantly? Despite Thomas own insistence that Veronica Mars was always "noir," the majority of both TV critics and fans did not think that designation ever truly applied. I suspect that's the reason why Thomas decided to go as dark and fatalistic as possible: He wanted to be noir, and he was being told that he wasn't. So he went so far into noir that he killed his own most popular property.

He was adamant that it was the only way for the series to grow. But as it turns out, it was instead the only way for the series to permanently end. Without that season four finale, a passionate group of fans would still be begging for more. With it? It's over. Nobody fucking cares now.

That's kind of amazing.

#veronica mars #rob thomas #fandom #dead fandom #marshmallows #burnt marshmallows #fandom histories #the death of veronica mars #the day veronica mars died #gifs #television gifs #tv gifs #veronica mars gifs #vmars

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mr-arfvoil · 3 months

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Who up deading they fandom rn?

#fanart #invader zim #dib #dib membrane #iz zim #iz fanart #iz dib #iz dib membrane #zim iz #globs of doom #invader zim fanart #invader zim dib #invader zim zim #THE PLUNGER OF DOOM #dead fandom #x2 #the tags are plentiful

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bananawafers · 1 month

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I WILL SINGLE HANDEDLY REVIVE THE HAIKYUU FANDOM IF I MUST. WHERE YALL AT!!!! 🔊🔊🔊🔊 WAKE UP

#haikyuu #haikyuu fandom #haikyuu x reader smut #haikyuu x reader #dead fandom #kuroo x reader #oikawa x reader #ushijima x reader

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vldfix · 3 months

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me when i see somebody call voltron a dead fandom 😣🙁 (it basically is a dead fandom) (the show stopped in 2018) (most people were left disappointed with the ending) (most people cut ties with their relations to voltron) (people have klance ptsd from shipping wars among other things) but me and my mutuals are still here 😢😢

#voltron #voltronlegendarydefenders #dead fandom #klance

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ripcupid · 9 months

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This was for a request but then I deleted it and now posting it again. And please send request if you want more Sev smut 🤍

Pillow princess! reader x Sevika

“Come on, Princess,” Sevika coaxes, rubbing your thigh. You pout before reluctantly opening your legs. Sevika praises you softly, smirking at the dampened fabric of your underwear. “Such a needy girl, you needed me this bad?” she teases, sliding her thumb over your covered clit. As Sevika's fingers trace along your inner thigh, you can't help but melt into her touch.

You blush and nod, feeling a mix of embarrassment and excitement. You cover your mouth as she toys with your clit. “You know you have to use your words, let me hear you.”

"Yes, Sevika... I need you so badly…please don't stop." Your voice trembles with desire as you look up at her with furrowed brows, desperate for her to continue. Sevika strokes your face, kissing your lips softly. You whimper against her lips when she adds more pressure to your clit. She slides her hand to your neck making you let out the sweetest sounds as she squeezes just a bit.

“You gonna be a good girl for me?” Sevika whispers in your ear.

“Yes, Sevika,” you say softly, grinding your hips against her thumb. She smiles, pulling back to loom over you. She keeps her thumb on your clit until you try and squirm away from her, noticing your already twitching thighs. Her cold metal hand slides from your neck down to your chest, tracing circles around your hardened nipples. Your back arches involuntarily, a gasp escaping your lips as she pinches them lightly. Her hand continues down, resting on your hips.

You whine as her thumb pulls away from your clit, leaving you throbbing and aching for more. She shoots you a disapproving glance making you mumble an apology. Sevika pulls down your underwear, exposing your cunt to the cool air making you press your thighs together. She coos softly and gently spreads your thighs apart, her eyes fixed on your exposed arousal. “Don’t be shy, pretty girl.”

You can’t help but look away, feeling Sevika’s eyes scan over your body. Sevika rubs her hands soothingly up and down your thighs, trying to ease your nerves. You bite your lip, trying to suppress a moan as she teasingly grazes her fingertips against your folds. With a slow and deliberate motion, she dips her fingers into your slick folds, teasingly circling your entrance. "Relax, baby," Sevika whispers, her voice filled with a mix of desire and reassurance. She slips her fingers inside you, curling them to hit just your sweet spot. Your body responds eagerly, arching your hips into her touch as you let out a soft gasp of pleasure.

"Such a good girl," Sevika murmurs, her voice husky with desire. Her thumb presses against your swollen clit, slowly rubbing small circles making your body tremble. Sevika's fingers push deeper inside you, the sounds of your wetness filling the air. Her metal hand firmly holds your hips as you squirm and writhe beneath her. You let out a long, low moan, whispering her name in a breathless plea for more.

"God- you feel so good," you manage to say between moans. Sevika's lips curl into a wicked smile as she pulls out her fingers and brings them to your clit, teasing the sensitive bud with a gentle touch. Your back arches in response, your legs spreading wider, wanting her to move faster. Sevika grabs your chin, locking eyes with you as she leans in to capture your lips in a heated kiss. As her tongue dances with yours, you moan against her mouth, the sound muffled by her lips.

Your hands find their way to Sevika's hair, tangling in the soft strands as you pull her closer, deepening the kiss. The taste of her lips and the feeling of her fingers on your clit drive you to the edge of coming, your breath becoming shallow and erratic. Sevika breaks the kiss, her breath hot against your skin as she whispers, "You wanna cum for me, baby?" You nod eagerly, unable to form words as she smirks and starts leaving open-mouthed kisses on your jaw and down your neck. "Say please like a good girl," she teases, her voice laced with a mix of desire and playfulness.

The anticipation builds as you struggle to find your voice amongst your whimpers, the plea finally escaping your lips in a desperate whisper, "Please, Sevika... I need to cum so badly." Sevika's eyes darken with satisfaction, her fingers slipping inside your cunt. She curls her fingers, hitting just the right spot, intensifying your need. Your breath quickens and your moans grow louder as Sevika brings you to the edge. Your legs tremble around Sevika, aching for the release that's so very close, “Can I please cum?”

Sevika smirks, hovering over you to watch as you come undone. “Go ‘head, baby.” With a desperate gasp, you arch your back, gripping the sheets tightly as waves of pleasure crash over you. You start to come down from your high, your body still trembling with aftershocks. Sevika leans in, planting soft kisses on your neck and whispering, "I'm not done with you yet."

You whine softly as she pulls out her fingers from inside you, brushing them over your sensitive cunt before bringing them to her lips, sucking them clean with a devilish grin. Your eyes meet hers, following her every move with a mix of anticipation and desire. Sevika reaches for her belt, unbuckling it slowly as she maintains eye contact with you. You whimper at the sight of her strap before flicking your eyes back up to hers.

"You can come for me again, right princess?" you press your thighs together feeling the lingering ache between them. You slowly nod as she pushes your legs apart, positioning herself between them. Sevika drags the tip through your slick folds, teasingly tracing circles around your puffy clit, causing your breath to hitch in anticipation. You squirm as she pushes the tip inside you, never taking her eyes off of your cunt as it slides deeper. "Just like that, baby, just lay there and take my cock," she whispers. You moan in response as she starts to slide in and out of you.

"I-It's so deep, Sev," you gasp, feeling the fullness of her inside you.

"Yeah, princess?" Sevika groans, pushing your legs further apart to watch as she slides in and out of you, "You're taking me so well." You let out a strained moan as she brings her thumb to your clit. Sevika smirks, watching your tits bounce with each thrust, relishing in the way your body reacts to her touch. The room fills with the sound of your moans and the slapping of skin against skin. Sevika holds your waist tight with her metal hand, her thrusts become harder and faster, her breathing growing heavier with each movement.

You reach down weakly trying to push her away, overwhelmed by the intensity of the pleasure coursing through your body. But Sevika firmly grasps your hand, and intertwines her metal fingers with yours, whispering, "You're doing so good, princess, so good for me." Tears brimming in your eyes as she brushes her cold metal hand against your heated cheek.

She leans down to kiss you passionately, her lips pressing against yours with a mix of tenderness and urgency. The taste of you on her tongue is intoxicating, making you whimper against her lips. Her thrust becomes slow and deliberate, breaking the kiss as you let out whiny whimpers of pleasure. She gazes into your eyes, her own filled with adoration as you look up at her with teary eyes. You bite your lip as her thrust picks up again. You feel yourself reaching the edge once again, gripping onto Sevika's biceps for support as your legs tremble.

"Gonna cum- Sev please lemme cum," you babble desperately, your voice filled with desperation. As the tension builds, you can't help but sink your nails into Sevika's back, leaving faint red marks behind. The sound of your whimpers and pleas only seem to fuel her desire to make you come as she maintains eye contact with you. The sensation of her thrusts becomes overwhelming, pushing you over the edge once again. You lay there, panting heavily, your body still tingling as she gently pulls out. Sevika leans down to kiss you gently, her kiss making a soft smile appear on your lips before she walks to the bathroom to get a warm towel to clean you up. As you catch your breath, you move up on the bed and find yourself wrapped in the warmth of the soft sheets.

#sevika #sevika x you #sevika smut #arcane sevika #sevika x y/n #sevika x reader #sevika arcane #arcane smut #arcane x reader #arcane netflix #arcane #dead fandom #is it?

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gilyoungroach · 4 months

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time travel, not for the sake of saving the world, but to experience when a fandom for a media i love was at its peak that i was too late to be a part of

#this is about #xxxholic #wangxian #mdzs #orv #voltron #vld #merther #dead fandom #arcane #death note #lawlight

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hoefornanamikento · 4 months

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Crazy idea…what if Cheritz just started making content for Mystic Messenger again and made content for it forever until the end of time because I miss it so much and I miss my babies…just a thought

#mystic messenger #cheritz #jumin Han #saeyoung choi #707 #luciel choi #zen mystic messenger #hyun ryu #jaehee kang #yoosung kim #v mystic messenger #jihyun kim #saeran choi #dead fandom

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alcinaslittlemaid · 4 months

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Okay Like imagine!!🎈

So You wake up in the morning, getting out of bed and heading to the bathroom you look in the mirror groggily, a soft yawn escaping your half asleep state

You stare blankly at your reflection, wiping the sleep out of your eyes you notice a mark on your cheek, and another on your forehead and neck.

Upon closer inspection you notice it’s a cherry red lipstick kiss, planted proudly above your forehead, cheek and jugular.

You look up at your reflection and notice that same seven foot clown behind you, his golden orbs staring you down “How’s it feel to be marked pet?” He chuckles darkly snuggling you by taking your waist from behind planting another kiss on your nose.

@sootrootdoot wrote this with you in mind XD tryna keep this fandom alive 😭🎈

#pennywise fluff #pennywise 2017 #pennywise x reader #pennywise fanart #pennywise art #it pennywise #pennywise the clown #pennywise #it 2017 #dead fandom #it chap 2 #it chapter one #it stephen king #it 2019 #clownfucker #pennywise the dancing clown

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disneyprincessdxminatrix · 1 year

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being late getting into a piece of media or joining a ‘dead’ fandom is not that bad actually cause even if it seems like the party is over there will always be people still celebrating and the decoration is still up and there’s a piece of cake reserved especially for you in the fridge you just have to come and enjoy it.

#fandom #tumblr fandom #my stuff #dead fandom #old fandom

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sunnysunnatko · 1 month

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If this gets around 10-20 notes i was proven right and then yall owe me 5 dollars each/j

#kindergarten 2 #kindergarten game #kindergarten #kindergarten the game #dead game #dead fandom #unpopular game

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s3curitybotvess · 18 days

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not gone (yet)

im dyingggg i need a new hyperfixation rn

even my fav trolls artist has moved on man ,:/

#trolls 3 #kid ritz #trolls band together #trolls art #interview #trolls #help #art block #fandom is suffering #dead fandom #?#? i guess

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silkythewriter · 5 months

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Silky,dear... if you don't mind, could you please do a headcannon for Dee with strawberry s/o. She's so cheerful,kind and understanding ❤️ please. I love your blog,And I've admired you for a long time😭✨

❤︎︎“I love everybody because I love you”❤︎︎

Warnings: might be a bit OOC! Haven’t written about him in awhile I apologize!

Fandom: metal family!

Author note: HIHI!!! OMG TYSM?! UR SO SWEET (⊃｡•́‿•̀｡)⊃AHH I LOVE THIS REQUEST TYSM!! please request again this was absolutely AWSOME to make

Summary: Your boyfriend Dee, was one hell of sight, but with you happily walking with a cheerful bounce with him you can imagine the stares you get for the contrast. One doll of a person and then the blond who almost looked straight out of the dead with his dark eyeshadow.

❤️Written by silkythewriter Do not steal or repost on any other platform please! <3.❤️

ミ★❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎ミ★

“I love it when you look my way”

ミ★❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎ミ★

The contrast between you and him is like day and light, and when you both come strolling by weather that be passing by the local convent shop. Or making a quick stop to a store that’s peeked your interest, eyes were bound to wonder. The stares were noticeable, but you guys have gotten use to it, cause your love for him couldn’t be dented by a pair of curious eyes.

Your personality peeked his interest, I mean who could be this kind and caring??, no less to just some normal people who haven’t impacted you in any significant way. It just made him…confused? (-∀-💦)

The way your kind eyes stared at him Tugged at his heart in an alarming (at least to him) way! The blush that spreed across his face the first time you gave him a sliver of kindness was to much for him.

Your cheerfulness always brightened him up especially after tough interactions with glam. Railing up and you being the only one to comfort him back to his collected self. And even if he doesn’t vocalize it he is very much grateful <3.

You make it point to make him feel understand-ed and would never make him feel alienated by his interest un like some un kind people. You let him rant about his newly found obsession or just show off a new skill he learnt.

Even small things like you congratulating him on a good score he got, or maybe for remembering the smallest thing, even commenting on his intelligence. It’s not like his teachers, just thanking him for being the only knowledgeable student, but instead asking more questions to learn more about the topic, and really see how much he knows. And though he doesn’t like being bombarded questions he deems stupid, when it comes to you it makes him like seeing the shock and awed look you give him. Can you blame him? Not only is it adorable but he likes showing off in front of you.

He would rather be dead then admit this but he loves the way you smell like strawberry, he would take this to his grave before admitting this he finds it embarrassing ( =ω= )

Let’s you do his eye shadow only because of how delicate and caring you are with it, you always make sure to take your time so you don’t hurt him little moments like that is what he absolutely adores about you!

I feel like he gets easily flustered by physical touch so whenever your get happy just by seeing him and hug him you can look up and see him red as a strawberry (≧◡≦) ♡

Whenever he goes shopping in the off chance he has some money to spend after he’s done grabbing some clothing he always makes sure to drop by your favorite store. Weather that be a cute accessory story, or a small bakery you might have said you enjoyed, either way he always makes sure he has left over money. So whenever he has a bag filled of random darkly colored clothing only to walk into a store and buy you some pink clips for your hair you can imagine the cashiers surprise. Dee though a bit embarrassed doesn’t care much it’s worth seeing your bright smile at the small item.

Heavy absolutely ADORES you! Literally bouncing off the walls when you come walking in with his brother. He was at first taken a back from how much polar opposite’s you and Dee are but quickly got over it after realizing how sweet you are!.

Heavy definitely teases Dee jokingly before running off after Dee’s had enough you get to sit as you see them bicker you find it amusing but always make sure to help Dee calm down! ( ´͈ ◡ `͈ )

Secretly has the same perfume brand you use and sprays it on his bed or around his room at night because it reminds him of you and comforts him but I didn’t tell you that! (▰˘◡˘▰)💦

He gets jealous easily especially when everyone gets so quickly comfortable with you cause of your inviting personality, he dose poorly to hide this but also hates being called out for it especially by his brother.

But just by you hugging him and saying comforting words makes it all go away, you just know how to make him melt in the best possible way.

But with that all said you basically have him wrapped around your little finger. And though he hates to admit it, he wouldn’t have it any other way <3.

ミ★❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎❤︎︎ミ★

AH WOW IM RLLY RUSTY (๑•́ω•̀๑)💦 I haven’t made head-canons in a hot minute, so I am so sorry if he’s OOC or their not the best, BUT THANK SM THIS WAS SO FUN TO WRITE ESPECIALLY FOR MY FIRST HEADCANONS IN AWHILE!! ٩(ᐛ)و

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