Tumgik
#did not want to put this in the regular moth tag because it is not fun and i think you go to the moth tag for moth based fun
sputnikscock420 · 1 year
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I posted 7,517 times in 2022
That's 5,255 more posts than 2021!
58 posts created (1%)
7,459 posts reblogged (99%)
Blogs I reblogged the most:
@moths-are-pretty-cool
@beatlesweatles
@nailisee
@squiddlysquoo
@lestvtdelioncourt
I tagged 722 of my posts in 2022
#🦎 - 41 posts
# finn tag - 27 posts
#unrestrained summer fun - 20 posts
#unreality - 18 posts
#goncharov - 13 posts
#auto queue - 7 posts idk why this is here?? I have literally never tagged anything auto queue I don’t even use the queue feature lol
#give em the ol razzle dazzle - 6 posts
#yikes - 6 posts
#wet beast wednesday - 5 posts
#❤️❤️❤️ - 5 posts
Longest Tag: 140 characters
#if you don’t have anything to add then just… don’t.. add anything?? it’s fine?? you don’t have to add anything to posts you reblog it’s okay
My Top Posts in 2022:
#5
It’s 11:11 and I’m wishing all my mutuals a FANTASTIC day ❤️❤️❤️
4 notes - Posted November 28, 2022
#4
“I saw this little guy on pinterest and thought you'd like it” - nailisee
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How did my high school yearbook pic make it to Pinterest
6 notes - Posted November 4, 2022
#3
Reblog and put in the tags what kind of fruit is nostalgic for you bc you ate it directly from the plant as a kid
6 notes - Posted November 7, 2022
#2
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See the full post
7 notes - Posted July 21, 2022
My #1 post of 2022
Hello Tumblr! I need your help to make something good happen - it’s super easy and I don’t need any money.
So I’m planning to create a VR program that will allow the user to experience the most beautiful, awe-inspiring corners of this planet as realistically as possible from the comfort of their own home.
The reason why I want to create this is because we are all creatures of Earth and we should all be able to bask in her divinity, regardless of background or socioeconomic status, but unfortunately not everyone has the resources required for travel, up to and including being able-bodied. There are lots of amazing places on this planet, but some of the best are also some of the most remote - not exactly accessible to everyone, especially people with mobility issues.
This is where I need help: if you have a disability that is a hindrance to you exploring the planet, or if you have a terminal illness and you don’t have time to see everything you want, or even if you are able-bodied and healthy but can’t afford travel - I need you to use either replies, tags, asks, or DMs to tell me where you would go if you could go anywhere. What places do you want to see that aren’t accessible to you? What adventures do you want to go on, what kind of things do you want to see, what kind of challenges do you want to go hard at that aren’t accessible to you? What view do you dream of seeing one day?
Do you want to climb Everest? Do you want to dive in the Mariana Trench? Do you want to see the Great Barrier Reef? Hike through the Amazon jungle? Go zip lining over Niagara Falls? Hang gliding over the Grand Canyon? Tell me about it! Tell me where you want to go and what you want to do, and any little specifics about the experience you’d be most excited about, and I will do my absolute best to recreate it in a VR environment as realistically as possible.
Also, if you can think of anything that may get in the way of being able to wear a VR headset that I should be aware of, and especially if you already have an idea for a solution, please let me know! Please also let me know about any specific accessibility settings I can add that would make for a better experience. I’m already planning to add options for subtitles, colorblind mode, and epilepsy mode.
I will be doing a VR version, but there will also be a regular desktop version for those who don’t have access to VR equipment, and both versions will be free.
I would greatly appreciate this being reblogged/shared as much as possible! I don’t need any funds for this right now, but if you want to help support me in this endeavor, you can follow my art blog: @interstellarmosscryptid. I have a pinned post on my art blog that includes links to all my various webbed sites 😊
25 notes - Posted September 6, 2022
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As a poet, I love moths. If I had wings, I would have theirs. However, after a months-long pantry moth invasion that took half of my pandemic stores and forced me to put out traps and throw them away once the glue was scattered with the panicked dust of soft silvery wings, I can hardly stand the sight of a moth.
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bugsy-maria · 3 years
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Chat Noir x Reader Part 2
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I didn't bother to fight back, it was almost like Chat telling me that he hated me drained me of all of the energy I had and more. I saw as the Akuma delicately landed on my collar. the collar never was a part of the main costume but instead, it was added by me because I liked the look of it.
the Akuma vanished and Hawk Moth's voice filled my head.
"Dark Fang, I am hawkmoth. I will grant you the power to make the world that had wronged you countless times your own playground."
I felt the clothing that I wore disappear into new tight clothing. my tube top turned into a strapless bra with a ribcage design.  a corset pinched my sides gently and was blended into a short puffy black skirt. I had no shoes only thigh-high socks. and my hair was no longer long and puffy but instead a short bob. the leather band of the collar was turned into just a string that held a now white metal disk with the name, 'Togo' engraved on the back. I touched my hair, feeling a different sensation on my scalp, there were now soft ears atop my hair.
it was now that I took in what Hawkmoth said. "the world that had wronged you countless times" he was right. I was nothing but good to other people and all I got was nothing. the world took my family away from me, the world took Chat away from me, the world made me who I am but the world hates who I am.
I stand up, rain and hail falling harder that it starts to break car windows. the world needs to start over again to fix what has been down. people have ruined the world, humans have stained the world with the worst things imaginable. everyone except Adrien. Adrien did no wrong. he doesn't deserve to be punished. I swiftly make my way to Adrien's home. jumping up to a long-forgotten open window. I run through the halls till I reach Adrien's all too familiar door.
I open it to see him with his hands tangled in his blonde locks as he sat at his desk.
"Adrien," I spoke up, causing him to shoot up from his original position at his desk.
"Togo? what are you doing here?"
"I'm not Togo, I'm Dark Fang now."
"You're akumatized?!" his eyes widened.
"Mmmm." I hummed taking my seat at his bed. "And you know what? it's you're fault." I smiled at him.
"What did I do?"
"You told me to tell that guy that I loved him," I paused to stare at the scared look on his face. "He hates me now, he said that he loves Ladybug too much." I got on all fours on his bed and crawled my way over to him, causing him to back up.
"(Y/N)!?" he pushed the chair in front of him.
"I'm not going to hurt you, Adrien, I'm going to save you."
"I don't need to be saved by a villain." his voice now stern.
"But we could watch the world go back the way it was before!" I started to get angry at him, my voice getting rougher. I mean why would he rather die with all these people who do wrong, than come and stay safe with me.
"I'm not going anywhere with you!"
"Fine, hope you have fun drowning Adrien." I unemotionally said. I blew harsh winds so strong that they broke windows all over the world. rain rushed into the room as I jumped out of his room and onto a nearby building. I watched it from the Montparnasse Tower. thunder was now heard everywhere, and the only source of light for this half of the earth. I sat and watched as the world flooded below me.
I stuck out my hand in front of me and grew a single intense red rose out of it. I picked the flower from my palm and rolled it in between my fingertips.
"Togo! You need to stop this!" I heard Ladybug shout. I increased the wind at her, blowing her off the tower.
"Togo! Don't take it out on her!" I heard Chat shout at me, and his feet running after Ladybug. I looked at the rose then at the now flooded city below me. the rain stops as the sun comes out, the sun evaporates the water below us. the heat is ineffective to me, but when I look at LAdybug and Chat Noir I see that they are sweating so much that they could barely walk at a normal pace.
I raise my hand at them and flick cool air in their direction, I kept the air blowing at them to keep them from dying. they were the only friends I had, even if they did hate me.
"Why are you helping us?" Ladybug asked, swinging her Yo-yo ready to attack in case I did. her lucky charm long forgotten in the corner of the rooftop.
"You are my only friends left, thought we could share this new world."
"We aren't your friends anymore." I looked at Ladybug, then at the chat. his face showed that of regret. he must have known that he was the reason for this right?
"When I don't need you here anymore," venom leaked off of my words. I clenched my fist tight, taking the air away from her. her hands flew up to her neck, her yo-yo falling to the ground. I quickly used my wind to blow it to me. the sounds of her choking on her blood filling lungs were getting annoying but I knew it wouldn't be long before those sounds would stop.
"NOOOOOO!!!!!!!" I heard Chat scream his lungs out, he quickly caught Ladybug's head when she fell. I saw the tears fall down his face. the love of my life was crying over the death of another girl. the love of my life was crying over the death of another girl because of me. I caused those tears. I'm the reason for his pain. the pain he put me through, I am now putting him through.
suddenly I stopped seeing the world in black and white, the good and bad. I saw what I saw before, shades of grey. I had managed to fight off the Akuma with my feeling, I felt tears falling on my face upon seeing chat noir cry and Ladybug dead. the only friends I had besides Adrian and Marinette. I knew I wouldn't have much time left, but I couldn't break my Akuma because then it would go to Chat. I had to try the lucky charm.
I looked in my hand with my blurry vision, it was her yo-yo. I used the yo-yo to try and grab the lucky charm that lays on the other side of the building, I knew I didn't have the time to walk across. the lucky charm got to me. I could only pray that it would work for me too. Ladybug and I both have the power of creation after all.
"Stop! You'll never-" he cut himself off once he saw me. once he saw how broken I was, how I was showing emotion, and how the tears that spilled from my eyes and onto my cheeks were genuine.
"Pray that it works." I stared into his eyes and I knew that once I said that and once he saw the lucky charm in my hands he knew what I was talking about. "My collar, Lucky charm!" I shouted, throwing the object into the air. I saw ladybugs shoot out. the mess I made disappearing.
Black and White.
I saw as ladybugs repaired the beginnings of the new beginning.
"Cataclysm!" I heard from behind me, I turned around to see Chat holding out his hand. he reached out and before I could move he caught my collar. I fell to the ground, suddenly feeling dizzy, while I watched my clothing slowly disappear and turn back to what it was before. I looked around me to see Ladybug and Chat staring at me.
"I'm so sorry, and I know that no matter how much I say it nothing will get any better." my voice was shaky and broke during the sentence.
"It's ok Togo." Ladybug kneeled in front of me.
"Don't call me that, I don't deserve it," I said, standing up, keeping my head hung low.
"Then what do you want us to call you?" I heard Chat say from in front of me.
"You won't be calling me anything kitty." I smiled up at him, "besides I have to go now. Meet you guys at our spot? regular time?" I asked hopefully. they nodded and I fell from the building. my wind gently carrying me down to the ground. I ran to an alley.
"Balto, stop running," I mumbled lowly. I walked back to my flat near the Eiffel Tower. I quickly grabbed the box that my miraculous came in. "Goodbye friend." I smiled at Balto. a gray wolf kwamii. I slid the bracelet off my wrist and placed it in the box. I left my home, making my way to the spot we always met at, with no intention of meeting them.
~~~~~~~~~~
the walk home felt like decades. I tread up the stairs of the building I lived in. I took out my keys and unlocked my door. I turned on the lights to my empty home. I walked over to my room, wanting nothing more than to sleep.
I pushed open my bedroom door, the lights still on from when I left. but this time something was different. there was an all too familiar black kitty in my room, rummaging around my desk drawers.
"Kitty?" I clearly didn't think of my words carefully.
"Ahh!" his head quickly shot up as he pushed the drawer closed. "Togo, there you are."
"I told you to stop calling me that." I slumped on my bed still facing him. "And how do you know who I am!?" my eyes widened once the situation dawned upon me.
"A little birdy told me who you were." he rubbed the back of his neck. "Anyway, brought something of yours." he sat at my desk chair, placing the box I just got rid of on my desk.
"I returned it."
"And I'm returning it."
"I don't want it."
"Why not?" we were glaring into each other's eyes.
"Did you not see what happened today?"
"We all have those days."
"No one has this kind of day. I was weak and vulnerable. I killed Ladybug!"
"Dark Fang killed Ladybug."
"I am Dark Fang! and it's not like either of you guys want me to be on your team anymore anyway. You hate me and I'm not your guys' friend anymore."
"I didn't mean that." he walked over to me, taking a seat next to me on my bed.
"Sure seemed like you did."
"I was just angry that you were right is all. Ladybug doesn't like me back but I still keep trying no matter how little hope I had. I just hated that you always had that hope, you never once had a bad day. at least that's what I thought."
"it's always been Ladybug and Chat noir. there was never room for me."
"I do like the sound of Chat noir and his two ladies." he wrapped his arm around my shoulders, the touch setting flames to my skin. "Don't you?"
"Only if I can be your only lady," I replied cockily.
"Sure, but would you love me because I'm your best friend or because I'm Chat Noir?"
Tags:
@laic2299 @aproudfangirl13
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p-artsypants · 3 years
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The Ghost of Smokey Joe (6)
St. James Infirmary
Adrien Agreste was acting bizarre. Before she can get the truth out of him, Marinette finds herself as the sole heir to the Gabriel brand and the mansion, following the murder-suicide of both Adrien and Gabriel Agreste. The mystery continues as Tikki explains that Adrien was Chat Noir...but if Adrien is six feet under, why is Chat Noir still running around?
Relationships:
Adrien Agreste | Chat Noir/Marinette Dupain-Cheng | Ladybug
Alya Césaire/Nino Lahiffe
Characters:
Marinette Dupain-Cheng | Ladybug, Adrien Agreste | Chat Noir, Alya Césaire, Nino Lahiffe, Nathalie Sancoeur, Gabriel Agreste | Papillon | Hawk Moth
Additional Tags:
Temporary Character Death, Murder Mystery, off screen murder, Ghosts, Supernatural - Freeform, Haunting, Horror, Psychological Thriller, Eventual Happy Ending, I promise, Song fic, Halloween Flavored, Identity Reveal, Aged Up, Canon Universe, Mabel Voice: He's Resting, SPOOOKKKYYYYYY
Ao3 | FF.net
--
The night of the visitation, it rained. Like a kick to the gut, a painful reminder of what it was like to fall in love…now was only a soothing presence to losing love. 
The old umbrella in her hand didn’t help either. It was his. Adrien’s. The very same he gave her that day over ten years ago. 
Marinette had agonized over what to wear for too long. It was a wake, so black, right? She had this outfit picked out and everything. A sharp blazer over her little black cocktail dress, with black pumps. Even though it was a wake, it was a wake for her boss, one of the most influential fashion moguls in the world, and she would be taking his place. She had to look her best. 
But then, she changed her mind. It was a social event, yes, and she would be in the public eye and representing the brand, true! 
But it felt gross. 
The cocktail dress was too sexy for a wake, and wearing that much black made her look goth. 
It just wasn’t right. 
Then she saw the dress. A rose pink, knee length dress that flared out as it went down. It had little black polka dots on it. 
And it was Adrien’s favorite. He said so every time she wore it. 
Too peppy for a wake. Too casual, too fun and flirty. But a black cardigan over it, and she felt perfect. 
She could almost hear his voice as she posed in the mirror. 
“I love that dress on you. You look so cute, Marinette.” 
It made tears spring to her eyes. 
So no makeup then. Because she knew she would be crying a lot more tonight. 
“Don’t forget to pack tissues,” Tikki reminded, helpfully.
“Right, thank you, Tikki.” She tucked the little package in her purse. 
With one last pass of the brush through her hair, she was ready. 
So now she stood outside of the manor, the gate open. 
Well folks, I'm goin' down to St. James Infirmary
See my little baby there
She's stretched out on a long, white table
Well she looks so good, so cold, so fair
The paparazzi stood nearby with their cameras, ready to swoop in like vultures. 
She must have paused for too long, because they descended on her quickly, shoving mics in her face and asking questions. 
Didn’t they know why she was here? Didn’t they know what she was going through?
An arm reached around her shoulders and started leading her forward. “Alright everyone, that’s enough! Can’t you see she’s not in the mood?” Her rescuer shouted. 
The reporters didn’t pass through the gate, as that would have been trespassing. So thankfully, the crowd was left behind as they moved forward. 
“Thank you,” she said to the unfamiliar man. 
“Of course, Miss Dupain-Cheng.” He nodded. 
“You know me?”
“I know of you. Head intern to Gabriel Agreste himself, if I’m not mistaken. I’m from Harper’s Bazaar.” 
“Oh...a reporter.”
“Yes, but I really was just here as a guest to pay my respects. I’ve interviewed both Gabriel and Adrien a few times.”
“I see.”
He led her into the house.
Let her go, let her go, God bless her,
Wherever she may be,
She will search this wide world over,
But she'll never find another sweet man like me.
She was early, as Nathalie had instructed. No other guests were here. Just funeral staff, some family, and two steel caskets.
Two steel closed caskets.
Might make retrieving Adrien’s ring a bit of a problem, but not seeing his face…cold, motionless, and waxy would keep her somewhat sane. 
The man walked with her right up to the casket, the one with Adrien’s picture next to it.
“It’s a shame. That much skill, the absolute genius spread between the two of them. The world as a whole will never be the same.” 
“Yeah.” 
“Any idea what’s going to happen next? Not that this is an interview, I’m just curious.” 
She shrugged, “well, I’ve been offered the position, and everyone wants me to take it...but it’s so…”
“Overwhelming?”
“Yes.” She rested her hand on the casket. “I wish I could have a moment alone with him.” 
“Let me see what I can do.” He smiled, then he called louder, to the room. “The lady would like a few minutes alone, if possible.” 
“Is she family?” A staff member asked. 
“This is Madam Dupain-Cheng, she’s the successor to Gabriel’s empire. She’s practically family!” 
There was no arguing with that, and the group of staff members filed out into the adjacent dining room. 
“Thank you,” Marinette called to the man, still not getting his name.
“Don’t worry about it darling.” And he followed them out.
Marinette glanced around the room, just to make sure she was alone. “Tikki?”
“I’m here!” 
“I need you to keep watch.” The casket had two doors, one on top that would have been open if this was a regular visitation, and one over the legs. She slid the flower arrangement on top over to the bottom section and ran her hand over the edge. She pulled up slightly, and as she feared, it was sealed. 
“It’s locked,” she lamented. 
“Let me try!” Tikki zipped around the casket, and a moment later, it clicked and the cap opened ever so slightly. 
Marinette took a deep breath as her fingers curled under the lip.
“What are you waiting for?” 
“Just…I don’t want to do this. I don’t want to see what he looks like. I don’t want to…” but she put her reservations on hold, and pushed the lid up. 
She choked out a startled gasp. “Oh no…” 
Now, when I die, bury me in my straight-leg britches,
Put on a box-back coat and a stetson hat,
Put a twenty-dollar gold piece on my watch chain,
So you can let all the boys know I died standing pat.
Instead of the mangled body of her true love, there was only a pile of sandbags. 
Tikki, also horrified, went over to Gabriel’s casket and phased inside. Then she popped out, “this one is the same!” 
Marinette closed the lid and moved the flowers back into place, her mind moving at a mile a minute. Vaguely, she heard the click of the casket as Tikki put it to rights. 
Marinette was panicking, but quickly calmed herself down. This didn’t mean anything malicious, not yet. Maybe they were cremated and the family wanted to keep it a secret. Or because there’s no graveside service, their bodies had already been buried.
Who was she kidding, something was definitely going on. 
A mystery that was just aching to be solved, but her first priority was to retrieve Adrien’s ring. 
“--A moment alone!” A voice shouted from the dining room.
Marinette whirled around in time to see Felix storming towards her. Did he know? Was she caught?
He brushed past her, “move.” And went directly to the casket, grabbing the lip like she had. 
“Please sir! You’ll damage the casket!” One of the funeral home staff rushed and grasped Felix by the shoulder. “It’s shut and locked, it can’t be opened again.”
“I didn’t get to say goodbye!” Felix snarled. “Look at him!” He pointed at the photo on display next to the casket. “He has my face! I deserve to see him one last time!” 
“Sir...he doesn’t look like that anymore. It would be very disturbing to see his remains.” 
Disturbing indeed, considering Adrien wasn’t in there at all.
Amelie was quick to join the group and she consoled her son. “We talked about this. You knew it was going to be a closed casket.” 
“They said the family had time alone. I just...wanted to say goodbye, face to face.” He shook his head and scowled. “He deserved that, at least.” 
Marinette made herself small, feeling like an intruder in this family crisis. But Amelie still saw her and brought her in for a hug.
“How are you holding up, dear?” She asked, pulling away slightly. 
“I’m…I’ve been better.” 
“Of course, I’m so sorry for your loss.” 
Marinette had met Amelie and Felix more than a few times working at Gabriel. As the years went on, they came to visit more and more often. Amelie was always insistent that she call her ‘Aunt Amelie’ like Adrien. It felt weird to break the habit now. 
“Isn’t pink a little too festive for the occasion?” Felix bit. The red from anger in his cheeks had faded. Now he just sounded bitter. 
It was Adrien’s voice…but not. It was a shame Felix sounded so much like him. 
He looked just like him too, minus the slicked back hair and glasses. 
“Adrien really loved this dress,” Marinette whispered. “I know it’s not—I just—“ 
His face softened slightly, relieved that she had Adrien in mind, and not fashion. “Sounds fine to me.”
Even after the disastrous first encounter they had, Felix and Marinette never became friends. He and Adrien certainly got along, or at least appeared to, but Felix and Marinette were only ever cordial. 
It was a wake, after all. He should be nice. He gave her a small smile, one that looked eerily similar to Adrien’s.
Before she could stop herself, she was hugging him. 
He didn’t smell like Adrien at all. He smelled like clean cat litter and laundry detergent, not spicy cologne and the smallest hint of cheese. Belatedly, she realized the cheese smell was probably Plagg’s doing. 
“Uh…” He said awkwardly, before sighing and patting her on the back. 
“I’m sorry,” she pulled away. “Even though…” she trailed off with a blush, embarrassed with what she had done. “You just look like him.” 
“I know,” he shrugged. “I worried about coming. I’m prepared for people to see me and burst into tears. Or hug me, like you did. I get it. As much as I would like otherwise, I’m willing to tolerate it for today.” 
“That’s kind of you.” 
His face softened further. “You loved him, didn’t you?” 
Amelie gasped. “Felix! You can’t just ask things like that!” 
“It’s okay,” Marinette assured, hugging herself. “You’re right. I was—am. I still love him, even though he’s gone.” 
“And…you know what happened?” 
She nodded. “It sucks. And I really wish I could allow one terrible action to wipe everything away…but I knew him. These last two weeks he wasn’t himself. He was cruel to me in a way I had never seen. It just…it wasn’t Adrien.” 
Felix gave her a critical look. “I always assumed my cousin couldn’t hurt a fly. It’s…bizarre, what happened.” 
“It’s not public knowledge,” Amelie reminded. “And it should stay that way.” 
“Who are we protecting by lying about it? The ‘Brand’? The family? Adrien himself?” 
“What are they saying, anyway?” Asked Marinette. 
“They’re saying both Adrien and Gabriel died from an in-home accident.”
“Vague,” said Felix. “Suspicious.” 
“But better than ‘unknown causes’ at least,” said Marinette.  “Maybe it’s selfish, but I want Adrien to be remembered for all the good he did…” As Chat Noir, her brain added, “and not the demons he faced in the end.” 
“Still, I can’t help but wonder what made him snap,” he mused, looking at Marinette. “Do you have any idea what may have caused it?” 
Her mind went back to two weeks, when he had asked her to dinner. He was nervous, and told her he had something to tell her. 
And then that phone call a few nights ago. What had he said? Something about the basement?
“I’m…not sure. I’d have to think about it.” 
“Perhaps you two could consider this mystery another day? Not during the visitation?” Amelie urged. 
“Sorry mom, you’re right.” He glanced back at Marinette. “If you have anything on this, I’d love to hear it. I care deeply for Adrien, and honestly, I’m highly suspicious of these circumstances.” 
Amelie huffed. “Darling, you heard Nathalie, what she saw, what the police found, it’s pretty cut and dry…” 
“People don’t just murder their father’s for no reason! Especially with supposedly flawless mental health!” 
The room grew quiet, as Felix’s outburst was louder than intended. Thankfully, guests had yet to arrive. 
“Sorry. This whole thing…I’ve had enough of death in this lifetime.” He cleared his throat. “I need some water.” 
When he left, Amelie squeezed her shoulder. “Don’t let Felix get to you. It’s just hard for him. He has so much in common with Adrien, it’s a little scary for him.” 
Oh. That made sense. Fear he’d snap too? 
“It was sudden for everyone. We’re all going through it.” 
“They said you were having a moment alone with Adrien. I'll let you get back to it.” She squeezed her shoulder and left her in peace.
So now Marinette was left to wonder what she could possibly do. Where to even start? She didn’t need anymore time with an empty casket. 
An' give me six crap shooting pall bearers,
Let a chorus girl sing me a song.
Put a red hot jazz band at the top of my head
So we can raise Hallelujah as we go along.
There were a few more guests now, but it was still a little early. She saw a man in a suit arranging flowers. He had a name tag on his lapel. 
As casual as she could, she snuck over to him. “Excuse me, are you the funeral director by chance?”
“Oh? Yes I am. Bill Hunkerson, at your service. How can I help?” 
She had to phrase this very carefully, to not be suspicious. “I’m a very close friend of Adrien’s. He was wearing a silver ring when he died. It doesn’t actually belong to him, and I was wondering if I could have it back.” 
The man turned pale, but plastered on a smile. “Well, he’s probably wearing it now. Unfortunately, after we close the casket, we can’t open it again.” 
She knew that was a big fat lie. And Marinette hated liars. 
She lowered her voice. “Well, since his body isn’t actually in the casket, it shouldn’t be that hard, should it?” 
The man stared at her, wide eyed, no longer smiling. “How did you—“ He frowned. “Look miss, I’m just doing what I’m paid for. I don’t know anything. That ring is probably gone forever, and I’d stop this search now.” He straightened his tie and bowed his head slightly. “If you’ll excuse me.” 
Marinette opened her purse when she was alone. “I don’t know about you, Tikki, but I’ve got a bunch of red flags and alarm bells going off inside my head.” 
“This isn’t good! We need to get that ring!” 
“We need to find out what happened to Adrien’s body!” 
“Yes, of course, that too!”
Marinette gnawed at the inside of her cheek. “Hey, no offense to Plagg, but wouldn’t he know to bring the ring back to me? If he can’t remove it, then wouldn’t he come tell me about it?”
Tikki’s eyes widened. “You’re right! If he died under normal circumstances, yes…but if he was transformed when he died…”
“Then what?”
“Plagg probably would be forced back into the ring. That’s probably why he didn’t come!” 
“Now I’m even more worried and confused.” Marinette crossed her arms. “What if Adrien isn’t actually dead?” 
“What do you mean?”
“What if…he ran away? And Gabriel made it out like he died? What if Gabriel’s still alive too?” 
“It’s a theory, but I don’t know how well it will hold water.” 
She studied the room again, trying not to draw attention to herself. She was supposed to be grieving after all. 
Felix sat in the chairs over by the stairs, his back to the growing crowd. 
Even if they didn’t really get along, two skeptics working together would be better than each on their own. 
“Do you mind if I join you?” She asked. 
“I suppose not.” He sighed. 
Marinette sat in the chair next to him, and sat quietly for a moment, trying to decide how to proceed. She didn’t want to reveal her whole hand, but maybe playing a few cards would be to her advantage. 
Felix beat her to it. He let out a weak chuckle. “I hate this family.” 
What an awful thing to say at wake. “Why’s that?” She asked calmly. 
“They die too quickly. It sounds so awful, I know. But it’s just my mother and I now. Grandparents are long gone, then my Aunt Emilie, then my father, and now them. It sucks and I’m sick of stupid funerals.” 
“It must be hard. I’m sorry.”
“Yeah, well...I’m a pro at it now.” He was resting his cheek on his hand, and was staring at the corner of a wall, just pointedly avoiding eye contact. Still, she could see he had red in his eyes. Though she chose to ignore it. Felix seemed to be the type to hide his tears. 
“You know...the last time I talked to Adrien, he told me to check the basement.” 
This piqued Felix’s curiosity enough for him to look at her. “Basement? What basement?”
“I suppose here, but I haven’t had the chance to, since you know…all this going on.” 
“That doesn’t make any sense. I used to come to this house all the time. It doesn’t have a basement.” 
“So…maybe at the company?”
“Could be. I wouldn’t know.” 
“Okay, I just wondered...since you were family…” 
He growled. “Yeah, some family.” 
“Do you...want to talk about it?” She offered, really hoping he would take the bait. 
He chuckled again, no humor in his tone. “Might as well, no one around left to hide things from.” He leaned back in the chair. “Gabriel is...was a very private person. I tried to love him, since he was my uncle, but he did a very good job at keeping us at a distance. Adrien was the opposite. We talked often, even when his mom and my dad died and things got rough. Sometimes, it didn’t feel like we were welcomed here. But Adrien so wanted a connection. I could feel it in his hugs when we visited. He was starving, Marinette.” 
Marinette willed herself not to start crying.  
“Mom and I were told by Nathalie that Adrien and Gabriel were caught in a murder-suicide, as enacted by Adrien, early in the morning on the 23rd.”
“Did she tell you where the murder-suicide happened?”   
“Nope, just that it happened in this house. As the only living relatives, she asked if we could come and help with the funeral arrangements.”
“Were you involved in all of it?”
“I thought mom and I did all of it together, but there was one thing that Nathalie insisted on and wouldn’t budge.” 
“What’s that?” 
“Gabriel is going to be interred in the Agreste family mausoleum, but Adrien…” he sighed with disgust. “As punishment, he’s getting an unmarked grave.” 
“What!?”  
“That was the compromise. The truth about the murder-suicide, which I am believing less and less, would be withheld from the public as long as Adrien was…effectively erased from the family line.” 
She couldn’t help the tears that burst forth. “But that’s not fair! He didn’t do anything wrong! He couldn’t’ve!”
“Yeah kid, I know. I agree.” He scowled. “It makes me sick. I hate it. Adrien was suffering in life, and now he’s going to suffer in death.” 
“You don’t think he did it?”
“Do you?”
She shook her head. “I can’t. I know what’s been said, and what people saw...but it just can’t be true.” And she had evidence to prove it, in the form of that empty casket.
“You won’t mention I said any of this to my mom, right? She’s also having a hard time, but she tells me I’m in denial.” 
“I won’t say a word.”  
Folks, now that you have heard my story,
Say, boy, hand me another shot of that booze;
If anyone should ask you,
Tell 'em I've got those St. James Infirmary blues.
--
I’m not sure about next week’s update. I’m going camping and I don't know what the wifi will be like. Fingers crossed!
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jokertrap-ran · 3 years
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(光与夜之恋 Light and Night) Main Story Chapter 2-21: 时间针脚 The Patchwork of Time Translation
“He disappeared for a very long time. So long, that I thought that he'd never make another appearance again.”
*Light and Night Master-list *Spoiler free: Translations will remain under cut *Join the Light & Night Discord (^▽^)~ ♪ *Main story tag will be #For Light and Night
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The door shuts with a click, leaving only me and Lin Yao in the room.
I smiled at her in thanks, only to realize that she'd closed her eyes in fear once the agent left. She looked absolutely terrified.
Is she afraid of her mother?
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Lin Yao: Sorry for troubling you all earlier.
MC: It's alright. Don't worry about it.
I helped her change out of the dress as I pondered about how I should go about making the corrections.
The scars that marred her skin stood out much more starkly when combined with the black material of her dress. It might be because I'd scrutinized it too much, but I couldn't help feeling that her scars looked a little odd. They were regular, dense, and didn't look the slightest bit accidental. They appeared more man-made.
I was stunned by the revelation. What am I thinking? There's no way an up and rising female star would ever bear scars like that.
Having kept the clothes, I was just about to take out the pictures that I'd taken at the museum to get some inspiration from it when I saw Lin Yao bent over at the table. She was slowly folding a printed notice with utmost concentration.
She looks like an automated robot… folding the paper step-by-step as if following a program.
❖☆———————————★❖
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MC: This is?
Lin Yao: An origami butterfly.
She placed the origami butterfly on the table, staring motionlessly at it.
❖☆———————————★❖
We remained silent for a long while.
The suspicion in my heart only grew.
Were all stars so different on-screen and off-screen?
It felt as if the girl before me and the ever-smiling Lin Yao were two completely different people.
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MC: Do you like butterflies?
Lin Yao: I guess you can say that.
MC: What if I made the tulle to resemble a swallowtail butterfly? You can wrap it around your wrists and skirt.
MC: I just thought that the character you portrayed is beautifully unique, like a swallowtail butterfly.
MC: She is like a moth to the flame known as freedom. That's why she can chase after it without a care in the world.
MC: Not to mention, the swallowtail butterfly also represents change, hope and courage.
MC: Whether it be in the movie, or if it's this formal dress; they're all a moment of change.
Something seemed to flash across her eyes upon the mention of change and hope
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Lin Yao: Okay.
MC: Alright then! Let me work my design for a bit.
My phone suddenly rang. An'an had messaged me.
An'an (Voiced SMS): Quick! Look at my idol's Victory Quick-Cut! Do you know that I'm actually going to be interviewing his race team next week!?
I planned to leave it for later, but accidentally tapped into it. And that was how a round of applause came through the device.
In the video, Osborn took off his helmet and nodded as he acknowledged the crowd with a brilliant smile on his face.
Lin Yao: ...You like racing?
MC: Ahem… Not that I really understand it, though.
Lin Yao: Racing… has a lot of freedom.
The corners of her lips moved ever so faintly that it made me a little puzzled.
MC: Do you like racing?
Lin Yao: An old friend of mine aspired to be a racer ever since he was a kid.
MC: Did he manage to become one?
She shook her head as she looked past me and out towards the window where the sky had yet to turn dark.
Lin Yao: He disappeared for a very long time. So long, that I thought that he'd never make another appearance again.
Lin Yao: Fortunately… he's back now.
Her voice was soft. So very soft, that I wasn't too sure if she was talking to me, or if she was talking to herself.
A small tap finally broke the silence. I turned in the direction of the sound, only to see many origami butterflies lined up on the windowsill. They were all made of different colours, but they all looked like they were spreading their wings and ready to take flight.
There was a vague shadow of a person standing outside in the far distance, shrouded in the darkness of the night. Lin Yao stared blankly at the wings of the origami butterflies that softly trembled with the wind's guidance. Her eyes lit up.
Although we haven't been acquainted for long, this was the first time I've seen a spark of life in her eye. The gleam in her eyes was just like that of a hidden pearl, only to be found when a clam is cracked open.
My gut told me that whoever that person outside was, they were waiting for her; and that she was also yearning to go to them.
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MC: Is it your friend?
Lin Yao never once averted her eyes, merely nodding.
Lin Yao: I want to go see him. But, my mother… Can you do me a favour?
I looked at her, suspicion colouring my eyes. She was just meeting someone… Why would her mother be against that? Unless her boyfriend was involved in gossip? I've never heard anything about it, though...
MC: How do you want me to help you?
Lin Yao: Make some noise in here. Make her think that we're still discussing the dress.
MC: Okay. But, your mom should be back very soon, so…
Lin Yao: I won't cause you any trouble. I'll be quick. I'm just going to give him a peek.
I hesitated for a while before taking off my coat and offering it to her.
MC: Here! Put this on just in case. It'll be bad if you get photographed by the media.
She froze, her eyes sparkling as they were alight with fire for a moment.
Lin Yao: Thank you.
Fortunately, the dressing room was on the ground floor, allowing her to simply open the window and flip herself outside. Seeing her leave, I started pacing around the room, raising my voice as I talked to myself.
Yet, I couldn't help but recall the expression on her face when she looked back at me before escaping through the window. That Lin Yao felt like she fitted with how I'd imagined her to be.
She had leaves in her hair when she returned, but she didn’t seem to mind at all. In fact, there was joy and fond remembrance written all over her face. She was clutching onto an orange-coloured origami butterfly with her eyes glued firmly to it. I helped her pluck the fallen leaves out of her hair.
MC: I'll head off first then. I hope you get an award.
She worried her lip as if wanting to say something. In the end, she settled for a smile instead.
Lin Yao: ...Thank you for the clothes you made for me. I'm really happy. I truly am.
❖☆———————————★❖
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I smiled back at her. Upon opening the door, I bumped into the agent who’d already been standing outside. Nodding to her in passing, I hurriedly left the venue.
MC: Oh no! I forgot to arrange the next fitting session with her!
As soon as I got back to the door, I could hear the sharp shrillness of her mother’s voice lashing out at her inside the dressing room.
Agent: How dare you go against me like that in front of an outsider? What, ready to spread your wings and fly just because you’ve been nominated?
MC: Why’s her mother so fierce towards her?
Agent: You ingrate. I provided you with food, education, and a roof over your head. I’ve also spent a good load of money on you to make you a star.
Agent: You would never have such a promising and bright life now if I hadn’t adopted you back then.
Agent: Yaoyao, you’ve been the most obedient kid ever since you were young. You’re the only one I have left…
Her anger turned into regret before turning into a heartfelt plea that begged for compassion. Yet, Lin Yao never once replied to her.
This secret side of them that I’d unwittingly chanced upon shocked me for a long while. To think that there was such a sob story behind all the glamour of a perfect life that made people envious.
❖☆———————————★❖
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I didn’t snap out of it until the sound of rustling leaves sounded. Lifting my head, I realized that it was already completely dark out.
The shooting crew had already gotten off work, so there were only a few employees scattered around the area.
MC: I should head home...
The only thing I could do for Lin Yao now was to make her dress, and make it well.
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Under the moonlight, a lone security guard walks out from the direction of the dressing room where Lin Yao was.
His silhouette seemed rather familiar…
There was something orange peeking out from the side of his pocket. It looked like the same shade of orange that Lin Yao's origami butterfly had been.
Noticing my gaze, the man pulled his hat further down before turning and bolting out of the venue.
BANG!
He'd knocked into the well-prepared set assemble, making it suddenly come crashing down!
Seeing chaos befall the ground, I hurriedly ran over to him.
MC: Are you alright?
I quickly cleared away everything that had fallen on the ground, only to find the security guard from before… gone.
I couldn’t find a single trace of that guy anywhere. If it weren’t for the remains of the set in front of me, I would have thought that I was seeing things.
MC: Yikes! The set!
❖☆————— ⊹ For Light & Night⊹ —————★❖
Previous Part: (Chapter 2-18) | Next Part: (Chapter 2-24 Light) / (Chapter 2-24 Night)
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becasbelt · 4 years
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Chapters: 1/1 Fandom: Pitch Perfect (Movies) Rating: General Audiences Warnings: Creator Chose Not To Use Archive Warnings Relationships: Chloe Beale/Beca Mitchell, Beca Mitchell/Jesse Swanson, Stacie Conrad/Aubrey Posen (mentioned), Benji Applebaum/Emily Junk, Bumper Allen/Fat Amy Characters: Emily Junk, Beca Mitchell, Chloe Beale, Benji Applebaum, Jesse Swanson, Fat Amy (Pitch Perfect), Cynthia-Rose Adams, Stacie Conrad Additional Tags: confused emily is my favorite emily, Emily POV Summary:
Emily is smart, so why is it that she can’t seem to figure out the relationships going on in the a cappella world at Barden University?
In which Emily tries to figure out who each of the Bellas are dating.
* * *
Here’s the thing: Emily Junk is smart. She knows she’s smart. Not everyone can go through high school with an almost perfect 4.0 (stupid biology) like Emily did, which she could do because she’s smart. Book-smart, at least. She may still have some work to do in the street smarts category.
Still. SMART.
But if she’s so smart, why is it that she can’t seem to figure out the relationships going on in the a cappella world at Barden University?
There are the obvious ones where she doesn’t even have to know the two people involved to know that they’re an item: the one guy from the Trebles and the one girl from the Harmonics, the two girls from the High Notes, and those two guys from the Harmonics. There are obvious couples at Barden, but Emily isn’t concerned with any of them.
Emily wants to know who the Bellas are dating. She needs to know who her family loves, so she can love them, too… only, in a different way. She doesn’t want to love love who her family loves, because that would be so wrong. She doesn’t want to get in the way of anyone’s relationship.
The only problem is, no one tells her anything. Granted, she doesn’t ask, but still. No one tells her “This is my boyfriend,” or “This is my girlfriend,” or even “This is the person I slept with last night but we’re not going to date or anything because I don’t really like them all that much.”
No one tells her any of that, and it’s driving her crazy.
So Emily makes it her self-appointed secret mission to find out who each of the Bellas are dating.
She finds out that Flo isn’t dating anyone pretty quick. When Emily asks her, casually, totally not suspiciously, one day if she was seeing anyone, Flo’s answer is, “Men are dogs. They will take away all that you have worked hard for and sell you to their worthless brother without batting an eye, forcing you to escape under the cover of night after crushing sleeping pills in their dinner.”
Emily had just stared at her, wide-eyed and scared, and Flo concluded by saying, “So no, I will not willingly give myself up for a man again until he has rightfully earned his way into my presence.”
Emily tries not to have too many conversations with Flo after that.
She assumes Lilly isn’t dating anyone. Emily doesn’t think she’ll ever actually find a way to confirm this assumption, because when Emily asked if she liked anyone, Lilly had whispered something about crystal martini glasses and shampoo bottles and walked away.
Emily tries to avoid Lilly, too.
Jessica and Ashley are probably dating each other. Emily doesn’t know for sure, though, because anytime she tries talking to one or both of them, Fat Amy or Stacie or somebody else starts shouting about something, demanding the attention of the entire room. Emily’s confused about how that happens every time, but Jessica and Ashley don’t seem too surprised.
The two of them cuddle in the armchair during movie nights, and do each other’s hair when they’re hanging out in the living room. Jessica likes to steal Ashley’s high school letterman jacket when it gets chilly outside, and Ashley will always steal food from Jessica’s plate when they all go out to eat together. Emily doesn’t know for sure if they’re dating or not, but she fully supports it if they are.
She finds out about Amy’s… intimate partner in a way that she really wishes she hadn’t. Really, if she could forget it, she would. Unfortunately, it seems that the scene that played out is now burned into her long-term memory.
Emily’s last class of the day (biology, ugh) had gotten cancelled one seemingly innocent Tuesday. With glee, Emily had rushed across campus towards the Bella house to see if any of the Bellas were home already. Chloe had said that she was free to come and go at the house however she pleased, so Emily tended to just head over anytime she didn’t have anywhere else to be. Plus, her roommate, Drusilla (Drusilla?), was weird- like, painted her half of the room black the first day they got there, only sleeps for about two hours a night because she’s up writing poetry all night weird.
So Emily tended to spend less time at her own dorm and more time at the Bella house.
When Emily made it up to the front door, she could already hear noises coming from inside. Loud noises. Excited, Emily figured that there was already a few girls home and pushed the door open. She stepped into the living room, already talking about how her class got cancelled, looked up and-
There on the kitchen table, visible from the living room, lay Fat Amy, in the nude, with Bumper doing something involving whipped cream and oh gosh what was that-
Emily had clamped both her hands over her eyes, spun on her heel, and marched- no, ran- out the door. She didn’t uncover her eyes until she’d made it all the way down the driveway and accidentally bumped into someone walking by. Cheeks burning, Emily had walked back to her dorm, ready to rub her eyeballs with soap if that’s what it took to get that image out of her head.
Emily always texted Chloe or Beca or any of the other Bellas before heading to the Bella house now. Even Drusilla and her poems about the beauty of moths were better than the risk of seeing Fat Amy’s baby shoot for a third time.
So Emily knew about Amy and Bumper, even if she wished she’d found out in literally any other way. She didn’t know how public that information was to the rest of the world, though, so she kept it to herself. She also didn’t think Amy knew she knew, because she seemed pretty occupied when the whole terrible event transpired.
At first, Emily thought Cynthia Rose and Stacie were dating, but a closer look at the pair quickly shut down that theory. It was an easy mistake to make, really. Those two flirted with each other so much that Emily wasn’t sure they had ever had a conversation that wasn’t filled with winks and sexual innuendos.
After one late night conversation with Cynthia Rose, though, Emily learned the truth. All the other Bellas had either gone to bed, were out partying, or locked away studying, but Cynthia Rose had been up watching some TV show Emily didn’t recognize. So, she and Emily started talking and pretty soon Emily was sharing her fears about college and the real world, and Cynthia Rose had turned out to be a really great person to confide in.
Towards the end of their late night therapy session, Cynthia Rose’s phone had lit up with some notification. Emily happened to glance down and she saw that her phone background featured her kissing the cheek of a cute blonde girl.
“Who’s that in your background?” Emily had asked, pointing at the device. Cynthia Rose picked up her phone and looked at the picture, smiling.
“That’s my girl,” she had said fondly, eyes softening and smile widening. “Amber.”
Emily had squealed and immediately launched into question after question about Amber, all of which Cynthia Rose patiently answered with a twinkle in her eye.
When it came to Stacie, Emily was honestly too scared to ask her what her dating life was like. She knew that she slept with many different people on a fairly regular basis (anyone that had ever had a two-minute conversation with Stacie would know that), but she didn’t know if any of them had ever been anything serious, or if Stacie had ever had real feelings for anyone ever. She was nervous to ask Stacie these things herself, because she didn’t know how in depth her answers would be if asked, and Emily had already been scarred enough for one school year (thanks, Amy).
So Emily goes with a safer option: she asks Chloe.
“I’m sure Stacie’s had real relationships before,” Chloe says, sliding a veggie tray across the kitchen island to Emily. It’s a Saturday afternoon. Most of the Bellas are out buying clothes, food for the next week, or doing who-knows-what with who-knows-who. The only people home at the moment are Emily, Chloe, and Beca.
Chloe flits about the kitchen; throwing out old food, wiping down countertops, putting stray dishes in the sink. Beca sits on one of the barstools at the island, laptop in front of her opened up to her mixing program. She’s got her big headphones on, though one of the cups is pushed back to expose one of her ears to the conversation.
Emily sits next to Beca, trying to be casual about her curiosity towards Stacie’s love life. “Anybody you know?” She asks Chloe, reaching for a carrot to munch on. “Has she been with anyone since she joined the Bellas?”
Chloe wipes her hands with a dish towel and leans her hip against the edge of the sink, contemplating Emily’s questions. Beca’s eyes dart up to watch Chloe think for a second before focusing back on her computer. “Not that I can recall,” Chloe decides after a moment. “But that’s not to say she’s never been in a real relationship before.”
“Or a secret one,” Beca suddenly interjects, earning herself squinted look from Chloe. Beca holds eye contact with Chloe, seemingly challenging her.
“For the last time, Beca, Stacie was not in a secret relationship with Aubrey,” Chloe says, sounding slightly exasperated. Emily’s head whips around to stare at Chloe with wide eyes. She was not expecting that. “You have no actual evidence to back that claim up.”
Beca narrows her eyes. “Then why did she go easier on Stacie for cardio than the rest of us?”
“Beca, you can’t use that as proof, because Aubrey was easier on everyone compared to you.”
“Aubrey always blushed when Stacie would talk to her.”
“Aubrey is easily flustered when it comes to sex talk because of how she was raised and Stacie always talks about sex.”
“You just don’t want to admit that Aubrey would keep a secret from you.”
“No, it’s just that I know that she wouldn’t.”
Emily’s head switches back and forth between the two captains like she’s watching a tennis match. They debate the issue for a while before dropping it all together, changing conversation topics easily and seeming to forget that Emily is still sitting there.
Emily bites into another carrot. Her questions about Stacie may not be completely answered, but she doesn’t mind because she’s observing something much more complex.
* * *
By far the most confusing relationship on Barden University’s campus was Chloe Beale and Beca Mitchell’s. Because Emily didn’t even know if it was a relationship between Beca and Chloe or Beca and Jesse. Or were Jesse and Benji a thing? They were really close, and seemed to know way too many details about each other’s lives…
Gosh, Emily hoped Jesse and Benji weren’t together. That would make Benji asking Emily out a dozen times really awkward. Plus, she was actually starting to kind of like that sweet magician.
But this wasn’t about Jesse and Benji. This was about Beca and Chloe… and Jesse, maybe. But definitely not Benji.
Moving on.
Emily has thought that Beca and Chloe were together ever since she first saw them interact with each other. It was at the Treble’s party at the beginning of the year, about halfway through the night. Emily had been talking with Jessica and Flo while avoiding accepting any drinks anyone tried to give her because her mom warned her not to take drinks from strangers unless she wanted to wake up in her underwear on the side of some road in Oklahoma 10 hours later.
Anyways.
It had been about halfway through the party when Emily saw Beca and Chloe together. She had met both of them separately earlier in the night but had yet to see them interact. Jessica and Flo’s chatter became white noise to Emily as she focused her attention on the two captains on the other side of the Treble’s pool.
When Chloe spotted Beca, she squealed loud enough to be heard over the sound of the party, making Beca flinch violently and say something that Emily thought was close to, “Jesus, woman. You’ll make me deaf one of these days.”
Nevertheless, Beca had smiled at Chloe and accepted the tight hug that the redhead bestowed upon her. The two stayed wrapped up in each other’s arms longer than was strictly necessary, Emily thought, before Beca turned her head to say something in Chloe’s ear. Chloe started giggling at whatever Beca told her, and pulled away from the hug to place a kiss on Beca’s cheek. Beca had just rolled her eyes with affection and let Chloe lead her by the hand to the dance floor, where the two of them proceeded to spend the rest of the night dancing with each other.
Throughout the entire night Beca only really interacted with Chloe. Her and Jesse did talk here and there, but from what Emily heard from them it was mostly banter and sarcastic comments towards one another. Emily truly thought they were just ‘bros’.
Then Beca kissed Jesse goodnight before leaving to go home and Emily’s world shifted in confusion.
Since that night, Emily hasn’t been able to truly tell who Beca was dating. She had compiled mental lists on evidence for both possible pairings.
Beca and Jesse: Emily has seen them kiss a total of four times. They held hands at the weird basement riff-off thing. Jesse always calls Beca “my girl” and will sometimes swat her butt when she walks away from him. Beca goes out with Jesse a lot, at least according to Chloe (“Where’s Beca?” “I don’t know,” Chloe grumbles. “Probably out with Jesse.”).
Beca and Chloe: Always touching in some way; heads on shoulders, feet on laps, hand in hand. Beca likes to play with Chloe’s fingers whenever she’s bored, like during movie nights. Chloe likes to kiss Beca’s forehead and cheeks, especially when Beca’s grumpy. They fall asleep cuddled up on the couch late at night when Emily’s doing homework in the kitchen. Beca steals glances at Chloe all the time. They always know what the other one is going to say before they say it.
All this is just based on Emily’s personal observations, of course. Nothing that she’s noticed is hard, condemning evidence one way or another.
After months of careful observations and deliberating, Emily still has yet to come to a solid conclusion. She decides to enlist in some outside help, but she’ll have to be real sly about it.
“Who’s Beca dating?” The question bursts from Emily’s mouth before she’s had time to figure out a clever way to ask it.
Darn it.
Benji looks up from his noodles, surprised. When he asked Emily if she wanted to go get Chinese earlier that night, surely he had not been expecting to talk about Beca’s dating life.
(It wasn’t a date. Emily still wasn’t really ready to jump into anything; she was only 18, after all. This was just… getting dinner with a friend. And that friend just happened to be paying for both of them. And none of their other friends were with them. It wasn’t a date.)
“What do you mean?” Benji asks, swallowing his food and scrunching up his eyebrows.
Emily pokes at her own food with her fork (she never could figure out how to use chopsticks). “It’s just… Beca seems really close with… specific people…. And she’s not super open about her life with me, because I don’t think she likes me very much, and she probably thinks that I’d tell everyone her secrets- even though I totally wouldn’t- and I just want to know who she’s dating because there’s a couple people that she could be with and it’s killing me that I don’t know an-“
“Whoa, breathe, Emily,” Benji interrupts her, looking slightly apologetic for doing so. Emily smiles at him sheepishly. “First of all, Beca doesn’t hate you. If she hated you, you would know, trust me.” He chuckles, and then continues. “And to answer your question: Beca’s dating Jesse.”
Emily’s eyes widen in excitement. “Really? FINALLY some answers!” Benji looks a bit shocked by her outburst, but doesn’t say anything. Emily sits there basking in her triumph for a second, and then fully registers Benji’s answer. She deflates a little. “Oh, then that means…”
Benji looks at her curiously. “You… okay?” He asks, head dipping a little to try to catch her eyes.
Emily shakes her head a little. “Uh, yeah. Yeah, I’m fine.” She says, not so convincingly, she’s afraid. She smiles at Benji instead. “Thanks.”
Benji’s eyes soften at her smile, and he just shrugs a little before going back to his noodles.
That night, Emily lays awake pondering her new knowledge. Beca was dating Jesse, not Chloe. Emily’s shocked, honestly. Sure, she’d had evidence for whoever Beca was with, but deep down she’d always thought it was Chloe.
Emily huffs and rolls to her other side. If Beca and Chloe weren’t dating, then what were they?
The question weighs heavily on her mind until she sees Beca and Chloe next, a couple days later. Emily watches the two captains at rehearsal very closely. Watches the way Beca will look up from her computer every so often and just look at Chloe with a small smile on her face. Watches the way Chloe’s eyes crinkle at the corners when Beca calls her “Chlo” and how she blushes slightly when Beca compliments her. Understanding starts to dawn in Emily’s mind.
Later that evening when all the Bellas pile into the TV room for a movie night, Emily’s understanding starts to really take shape. As she watches Chloe pull Beca down into the spot next to her, blanket falling over both their laps, and Beca smile shyly at Chloe as she plays with her fingers, Emily knows for sure what they are.
Beca and Chloe are just two dummies who don’t know how in love with each other they are. They don’t know yet, but they will someday. Emily’s sure of it.
Emily smiles and turns her attention away from the two fools in love and towards the movie, popping a piece of popcorn into her mouth. She can’t wait until they figure it out.
See? Smart.
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Hi! I saw you answer an ask about your OC Alyssum and I was instantly pulled in. I went to your list of muses to go read some stuff on her but the link isn't working for some reason. Care to share? 😁 also what other hcs do you have about her (optional w/mugo) 👀
I THINK THAT’S MY FAULT, I keep tagging her as available muse but she’s technically listed as “npc” on the muse post because I didn’t want to introduce her yet (so far story wise, she only appears through dialog and hasn’t popped out yet, hard since she’s at Highgrove and setting is in Hallownest). However, her muse has been... oddly strong lately, I keep drawing and doing tiny rp scenes with her with few friends just to test the waters with her and BOY IT’S KIND OF... INTERESTING.
She might be “oopsie haha murder” kind of character but she’s also playing the nobility part quite well. She’s “polite”, invites bugs for a tea, a little chatter (maybe even a friendly one, she’s capable of it), possibly propositions, no refusal, nice job offers~ or death. One always gets to choose, acting like they have an option but forcefully narrows it to few and plays on mental and emotional state at such circumstances. Tricky~
I have yet to develop the details of her faction and who’s in it but very few people will be. Wasps I already covered, I just have to work around clan leader that’s in contact with Alyssum. Others would be black market dealers (lead merchant), underground snail-mail (postal snail), one of the weavers who’s good with seals and couple of others~ I need to brainstorm on this still. :0
Damn, I already rambled about this and didn’t talk about her much, hold on *throws Alyss tidbits under read more if tumblr allows it to work...*
She was looked after by Magnolia and basically raised by her, some time after she turned to be a queen. Fun tidbits about Magnolia family as a whole, they are not related to one another (mostly) but consider themselves a big family because they took down the previous queen and king of Highgrove while raising from poverty. However, Magnolia and her followers were never kind and forgiving, but with promises that there will be change in balance of the hierarchy, they got a lot of followers and supporters from commoners to usurp the royalty and did so successfully.
Alyssum was young when this happened so while she was somewhat birthed under poverty, she was fully raised as a noble. I don’t have much of her childhood worked out but there isn’t much to say aside from that she was raised and thought under the cruel but rich conditions of the kingdom.
The binding seal on her wings she earned not long before she met Mugo, almost like a sign for maturity and set under higher position in the family and not just as a student. The seals are powerful magic that uses soul, sewed in with magic by the weaver and afterwards trained to use it. It manifests through the shape of petals: swirling, cutting, chipping, slashing or severing, depending on the number of petals created, used, how fast, how they’re choreographed... It’s all soul but she can use regular flower petals that make less damage but not much soul required. Alyss can also use the wings as a shield since the binding is right on them and actually getting through them with anything is worse than trying to cut the metal open. (like, I imagined in game moves, if you know how THK blocks twice then slashes, she does similar things with wings, where she blocks two times but then bursts open the wings to blow the opponent back to the other side of the screen)
But you know, she’s a lady~ Of course she won’t get her hands dirty. :3c She has others to do that for her~
As for her and Mugo... (OH BOY HERE WE GOOOO~!)
I have to say, their relationship and love was rather genuine, it kind of makes me sad it ended up the way it did... With Magnolia, Alyss (and even Zeeke and his family) still visiting Hallownest some time before Pure Vessel was sealed and before infection went crazy (I canonize, by human years, that that was 20ish years before current events, since Hornet seems 15-18ish years old but who knows with bugs~ I just needed approximate idea for the setting). They were at City of tears but Mugo met her somewhere close to it, as she was hiding away from the nobles to explore the outside on her own and spotted Mugo.
Sure, Mugo crushed on her first but when she tested him by giving away her symbol necklace and pedant of White Magnolia for him to sell at black market and get good money, he refused because it was a memento from someone dear to him. It still is... he didn’t take it off because this is when their love was true and pure... Alyss never forget that either. It was very touching to her.
Their relationship was fine, both shared nothing in common but that was such a fun time for both because of it. They were clicking because they were like two different puzzles pieces that do fit together... but sadly, the pieces didn’t give the right picture when one by the other. (don’t you hate when this happens when you’re trying to puzzle grass or sky together?? *shot*) 
Alyssum explained to Mugo how Magnolia works. He didn’t like it one bit, as he ran away from Highgrove partially because they usurped the old rulers and rendered his family’s status almost homeless. Meanwhile, Alyss didn’t like that Mugo kept throwing himself in danger for his job, even if it’s a hobby that means a lot to him, all for sake of survival and geo.
They dated for some time, had fun, but slowly things started kind of... falling apart. The closer Alyss was to heading back to Highgrove the more she pressured Mugo to come with, become part of the family and live with her under riches the Magnolia offers. His counter proposal was, if they’re really in love and she is aware of Magnolia’s wrongdoings, that she would leave them instead and live with him while making the adventures she loved hearing about from him, together. Basically, Mugo put his love for her over riches or anything but Alyss wanted him for herself under the comfort and safety of Magnolia. She couldn’t throw that away, not after building the status and becoming a favorite to Magnolia herself. She thought this was selfish of Mugo but Mugo tried to explain it was for her changing a new leaf and starting over as something good, not ruled by fear and power.
So they started to disagree... argue... and finally physically fight. Of course, Alyss won. Mugo isn’t a fighter. At that moment, it was either she has him or no one does. For Mugo, he could only bark threats. So he did, angered, throwing words he couldn’t even imagine himself doing. When she lighted up her wings, he threatened he will cut them off. So in retribution, she cut him, scaring his face. He saw something or someone completely different then. Mugo ran for his life, leaving Alyss alone.
That was the last time they saw each other, 20ish years ago. Mugo hid away at the lake of Unn and suffered depression and withdrawal for a very long time. As for Alyss... she pulled off something she shouldn’t and Mugo didn’t know about...
He only got one last letter from her, to met her one more time at the Crossroads before she leaves for Highgrove, saying she wants to try one more time and... that she had a surprise for him. He didn’t respond. She waited for him there then left when he never showed...
That was that. :U Until now, at least~ :3 She got to hear about her ex thanks to Zeeke’s shenanigans at the Colosseum~ Oh, what are the odds of the noble meeting and having issues specifically with a certain, scruffy moth~
20 years is quite a bit of time for someone with a heartbreak and power to grow... kind of crazy. Of course she never let go of it. And now she knows he’s still alive too~ Wonder what Alyss will do. :3c
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= T I M B E R W I L D E =
Tumblr media Tumblr media Tumblr media
(Full color refs courtesy of @fbschin and @the-trinket-witch, please support the artists)
FULL NAME: Tapeesa ‘Timber’ Wilde
APPEARANCE: 6’2, and by virtue of her height is the second tallest Xiaolin Dragon (second only to Clay, and even then it’s pretty close).
Floofy blonde hair. It is usually worn long but it is currently cut short with parts of it dyed forget-me-not blue. Tan skin. Brown almond-shaped eyes. Often wears a black toque/beanie, and has a taste for punk, grungy, and “woodsy” type fashions like leather jackets, plaid, distressed denim, etc.
Current outfit is as follows: Long sleeve black shirt with Canadian maple leaf design. Plaid overshirt. Ripped jeans, black socks and black boots. Fingerless black gloves. Single piercing on her nose, multiple piercings in her ears, and a forest green jacket with brown fur lining on the hood. Jacket is designed to make the wearer look like a wolf. This is Timber’s trademark jacket and her most recognizable article of clothing.
GENDER/SEXUALITY: Female. Pansexual. Polyamorous and proud.
PRONOUNS: She/Her/Hers
ETHNICITY: Mixed race - her mother is an Inuk woman from Labrador, and her father was an Irish-Canadian man from Newfoundland.
BIRTHPLACE/BIRTHDATE: Born and raised in the province of Newfoundland, Canada on November 2nd, 2003. Scorpio. 16 going on 17.
GUILTY PLEASURES: Cigarettes. Food. Weed. Food. Sneaking into places she shouldn’t. Food. Saucy reading materials. Food. Pretty girls. Food. Feisty boys. Food. Abusing her powers to be lazy, get what she wants and take shortcuts. Food. Loud music. Food. Singing. Food. Sneaking out at night. Food. Petty vandalism. Food. Street hockey. Food. Regular hockey. Food. Skateboarding. Food. Tagging property with her own unique brand of art. Food. Cute dogs. Food. Taking lots and lots of selfies and candid photos, as photography is her biggest passion and addiction ALSO FOOD DID I MENTION FOOD YET BECAUSE THAT’S A BIG ONE SHE IS ALWAYS HUNGRY
QUIRKS: Constantly takes photos. Constantly gets distracted. Constantly wanders off. Bites her lip when she is anxious or about to lie. Takes great pride in her hair and prior to her forced haircut took good care of it and grew it out long, thick and messy. Her wild hair is a trademark of hers and she doesn’t like people touching it or doing anything to it.
Is well known for having a nervous tic in the form of shaking hands. She claims it’s due to bad medication - and may even in fact believe her own lie - but in reality, it’s completely psychological in nature, due to her undiagnosed PTSD and trauma from a formative life event when she was 8 years old. It is always present, worsens under stress, and at times affects her motor skills so intensely that she cannot tie her shoes or pick up a spoon. It is a great insecurity of hers and she does her best to hide it.
TRIGGERS: Mentions of her family, being called “crazy” and being near the ocean or on water.
FUN FACTS:
When visiting a new place, Timber will build or draw an inukshuk and take a photo of it to commemorate the occasion. She has been doing this since she was small, and she continues this ritual in honor of the loved one who taught her how to do this.
Her real name Tapeesa means “arctic flower” in the Inuktituk language, but most people know her as Timber. Earned the nickname ‘Timber’ from her father when she made a tree fall as a young girl due to her Wood elemental powers revealing themselves. Answers only to the name ‘Timber’ in his memory.
Really loves blueberries. She likes all food and eats like a starving animal but she gravitates to blueberries and blueberry flavored things. Her trademark favorite food though is blueberry pancakes with blueberry jam, as per her father’s recipe.
COLORS: Blue and Green
ANIMAL SYMBOLISM: Moths 🦋
PHOBIAS: Several, actually.
Going home.
Losing the one “friend” she has.
Being alone for the rest of her life.
Being an outcast for the rest of her life.
Not being able to fulfill her deal to Sun and complete the one mission that has kept her going for YEARS.
Being open and honest and vulnerable with other people.
Trusting other people.
Other people.
But the one thing she fears more than anything else is the ocean. Deep water in general makes her very uncomfortable and she slowly loses it when in close proximity to beaches, docks, and boats. She. HATES. Being on water.
And she has every reason to hate it.
WHAT SHE WOULD BE FAMOUS FOR: Timber Wilde is the first Dragon of Wood in centuries, a “Wilde” card that even Wuya herself was not aware of before she made herself known. And due to the complicated history of the Xiaolin Dragons and the Dragons of Wood, that alone is more than enough to have everyone from the Xiaolin to the Heylin hunting her down. Inexperienced in actual combat, but with enough raw power and natural talent that exceeds even Raimundo and Omi’s Shoku-level abilities, Timber Wilde is cunning, powerful, creative, and above all, unpredictable.
Timber Wilde is also currently the owner of the Crown of the Monkey King, the most dangerous Shen Gong Wu in existence. What’s more, she is also the faithful and long-suffering servant, student and sometimes host of the evil that resides in it.
Along with her traveling companions, Jack Spicer, the reluctant Dragon of Metal, and Jermaine Thompson, the kung-fu prodigy that was trained by Chase Young himself, Timber Wilde currently travels the world in an ongoing journey, keeping her secrets close, her “enemies” closer, and searching for a way to free her master in exchange for her one and only chance to rectify the greatest failure of her life.
She will do whatever it takes to reach this goal. Even if she has to burn down the whole world to do it. After all...a deal’s a deal, right?
WHAT THEY WOULD GET ARRESTED FOR:
Theft. Arson. Disturbing the peace. Possession and underage usage of tobacco products and marijuana. General teenage mayhem. Destruction of property. Aggravated assault. Vandalism and trespassing.
...Treason.
WHO DO YOU SHIP THEM WITH: Timber is polyamorous and has a lot of romantic potential with a few different characters. I feel like she’d be happiest in a polyamorous triad with Jack Spicer as one of her lifelong partners due to how well they connect and compliment each other, but jury’s still out on who would best complete their OT3.
She’s 100 percent into nerds tho. Nerds and angry types and red hair and blue eyes. All she wants is to be topped by someone smarter than her. She just needs a feisty bookworm who can put her in her place and teach her things.
CHARACTER MOST LIKELY TO KILL THEM: Everyone is out to get Timber but sadly her worst enemy is in her own head. Literally. He’s in her HEAD.
FAVORITE BOOK/MOVIE GENRE: Historical/documtary type stuff because she’s hungry for knowledge of the world outside her small seaside town, but she also has a secret soft spot for shojo mangas and saucy romance books.
LEAST FAVORITE MOVIE/BOOK CLICHE: Sad endings, or stories where the dog dies.
TALENTS/POWERS: As the Dragon Of Wood, Timber Wilde has power over every form of plant life, and once again she’s nearly above Shoku level with her abilities. In addition to manipulating and accelerating plant growth, she can also....
Gift plants with sentience and speech,
Use pollen and scents to confuse, manipulate, charm or take out foes,
Create bioluminescent plants and fungi
Create armor for herself from plants
Use plants for camouflage, disguise, defense or offense
Create her own food source
And much more.
But the most important skill as Dragon of Wood she has is, above all, her healing abilities.
With the power to use the medicinal properties in her plants to heal almost any wound or illness, Timber Wilde’s healing powers make her invaluable in battle.
She also has learned one more technique from Sun, one that allows her to “borrow” another person’s power for her own.
But we can discuss that later.
WHY SOMEONE MIGHT LOVE THEM: Despite her many flaws, Timber Wilde isn’t that bad of a person. Deep down underneath her tough, nihilistic, cold exterior, she’s just a sweet, silly, mischief making teenager who just needs and wants a friend. She is a dreamer. She is an artist. Though she has long since lost faith in people she still has an eye for beauty and finds it everywhere in the world around her. She thirsts for adventure and wants to live life to the fullest and experience everything the unknown has to offer.
At her best, Timber Wilde is a lively, incredible, inspiring soul who is passionately devoted to everything and everyone she loves. She will go to the ends of the earth for anything and anyone she cares about, even if it costs her her own life.
WHY SOMEONE MIGHT HATE THEM: Timber Wilde is a deeply complicated person who has a lot of inner pain and fears. And like a certain other redhead, these feelings cause her to lash out at the world around her in less than ideal ways.
Timber lies. Timber keeps secrets. Timber can get very defensive when you poke past the casual front she tries to keep up and start asking her real questions. She has a loose sense of morals, and a survivalist mindset. She doesn’t reach out to other people. She doesn’t trust other people. In fact, the only person she puts her faith in is an evil entity trapped within the Shen Gong Wu she wears on her head. And because of his influence, her view of reality is severely warped.
She genuinely believes she has no real place in this world amongst other people. She genuinely believes everyone is out to get her and that everyone disappoints each other eventually and to make yourself vulnerable or to have faith in others is to invite hurt and heartbreak. And despite the fact that she holds her own needs and desires above everyone else’s, she thinks very, very lowly of herself.
She cannot forgive herself for past mistakes. She cannot let go of what’s already gone. She blames herself for the fate of her family and the untimely demise of the most important person in her life and this has taken a severe emotional and mental toll on her. And due to this loss, she has ONE goal in life that she chases after with all her heart and soul, and the way she tunnel visions in on her mission often means she leaves others to the wayside, though not always without guilt or regret.
Timber is....complicated. Like a wildfire, she burns and burns and burns, and each and every day she burns a little more out of control than before.
But fires don’t burn because they want to hurt people. Fires burn because they don’t know how else to keep from going out.
Timber Wilde knows her actions have consequences. But seeing no better options, she forces herself not to care. She lies to everyone, including herself.
HOW THEY CHANGE: Spoilers.
But I think a certain someone, or two certain someones, can help her change.
Power of friendship, baby.
Why You Love Them: Because she fulfills several of my wishes for what I wanted to see in Xiaolin Showdown.
A) She’s a female character
B) She’s a female XIAOLIN character
C) She is or will be a true blue ally and supportive friend to Jack Spicer, a boy who desperately needs friends
D) She’s a Dragon Of Wood and
E) She is a girl with grit who gets swept up into a magical life changing adventure
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rosesisupposes · 6 years
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Destined, part 8
aka Sweet Dreams are Made of These
Character Tags: Virgil/Anixety ; Patton/Creativity ; Patton/Morality ; Logan/Logic ; Remy/Sleep ; Dante/Deceit
Chapter Pairings: 
Chapter Warnings: lies, theft, negative self-talk
Reader Tags: @residentanchor​ @royally-anxious​ @brendonuriesguardianvirgil​
Summary: After centuries of acting as an oracle to heroes, quest-seekers, and villains alike, Virgil just wants to live as a normal, modern human. For someone who can see infinite probabilities, you’d think he’d know better.
<<Chapter 7 | Masterlist | Chapter 9>>
Read on Ao3
Flashback: central Europe, 1000 CE
Kat Baker was not a very good one. At the very least, she was the worst baker in the Baker family. And today she’d proved beyond a doubt that if she inherited running the family store, as she was expected to, Bakers’ Dozen would be out of business within the week. She could practically feel three generations of Baker women glaring at her in disappointment.
It had started with the sign.
Mama had asked her to paint a new sign after the old one rotted. She had been ecstatic. Finally, a chance to create something not made of icing! Something that would last!
She’d been very methodical about it, too. She’d sketched several designs and got Mama’s approval, and made a quick version on parchment paper before trying to recreate it on the wooden sign that hung outside the thatched-roof bakery.
But today, once she finally had gotten her paints out, she had gotten too caught up in it, and she’d forgotten to take the loaves out of the oven. The simple daily loaves. The kind that people actually depended on the Baker business for. The kind that were the staple of half their villages’ meals for the day. They had burned, and Mama and her sister Cythera had had to use up the extra dough to quickly get out as many as possible for the daily traffic.
All the pretty, fancy baking that Kat was good at helping with was just extra, the kind of thing that would help them maintain and expand their business. The village loved her sugar flowers and decorations, even the elegantly braided and twisted breads, but they didn’t live on sweetcakes. The daily bread was the backbone of the town and the store itself. Mama was furious.
Kat had run to the woods, crying. Why couldn’t she be a better daughter, a better Baker. Why was she so flighty when her family needed her to be stable, and dependable, and adult?
She ran down a barely-seen path to a small glade, and threw herself down on the mossy bank of the small pond there. This was her paradise, her tranquil pool. She sat and breathed in and out, listening to forest sounds and admiring the flowers around her. At least here she felt like she belonged, and there were no expectations to disappoint.
Relaxing, she doodled in the dirt with a reed plucked from the bank, sketching the water lilies gently floating on the pool’s surface. She started adding flourishes - a frog on a lilypad, a bird overhead, a butterfly in flight. Her concentration was entirely locked on the spreading patterns drawn in the dirt.
Right up until she heard a splash and a voice yell for help.
A tiny blue form was in the middle of the pool, struggling to stay afloat as sodden white wings threatened to sink it. With a start but no hesitation, she waded in, and used a lilypad to scoop up the small creature.
Kat brought it back to land, and deposited her tiny, soaked burden on the dry moss. Shakily standing, a tiny voice said “Thank you, you sweet thing! You saved my life!”
Getting a good look at last, Kat gasped. It was a fairy! A real-life fairy! She knew they existed of course, and everyone said this forest was mystic, but she’d only ever heard stories. The small creature had sky-blue skin, from tiny toes to dangling antennae. Moth wings, white with light brown dots, flapped out from a wee torso in an effort to dry them.
“Oh, toadstools- I haven’t introduced myself. Hello, human! I’m Baxter!”
“Hello, Baxter, I’m Kat. Are you alright?”
The little fairy grinned. “I’ve been wetter! I was almost in over my head in that situation! But thanks to you I’ll be all flight now!”
Kat giggled. The fairy grinned even more broadly. They loved it when people enjoyed their jokes.
“So, mister Kat!” they peeped cheerfully. “How can I repay you for saving my life?”
“Oh, it was no troub- wait, mister?”
“Fiddlesticks, did I get that wrong again? You humans and your non-fluid genders, I’ll never learn. Do you prefer miss, is that right term? More importantly, can I call you Kitty Kat?”
Kat scowled. “No one calls me Kitty. Well, except Cythy, and only because she’s my little sister. And Mama, but only to annoy me. I’m just Kat. Miss Kat, but only if you insist.”
Baxter shrugged philosophically. “Someday, I will find a kitty I can get along with. Actual cats keep trying to eat me. And - oh wait, I was asking a question back there wasn’t I. Oh yes. What can I do to repay you, my sweet Miss Kat?”
Kat grinned at the funny little creature. “You don’t need to do anything for me - unless you can turn me into not a disaster.”
“Exccuussee me?” the fairy asked, offended. They tested their now-dry wings, and fluttered up to Kat’s eye level. “Are you bad-talking my newest best friend?”
“Who’s your - oh. Me.” She shrugged. “It’s not bad-talking if it’s true. I am a disaster and my whole family - no, the whole village - knows it.”
“I will PHYSICALLY FIGHT YOU!” the fairy said, holding up tiny fists.
Kat eyed them with a crooked smile. The fairy’s body was all of four inches tall, their long curly antenna only adding another half inch. “I mean it!” they insisted fiercely. “You are great and perfect! You just saved my life! How could you not be!”
“Because I’m supposed to be a baker and I just can’t do any of it right. Not to mention actually running a business! I just mess everything up and make my family’s life harder.”
“You adorable wingless butterfly, I am sure that’s not true.”
“It is. Every last bread loaf burned today, all because of me. People needed those, and because of me Cythera and Mama will be exhausted tonight when they need to be preparing for tomorrow.”  
“I know!  I could help you! With just a pinch of magic, you won’t give loaf a bad name!”
Kat half-heartedly laughed at the pun, but couldn’t restrain her sighs. “But even then… I’d be dependent on that for everything. And it wouldn’t be fair to Cythera. She’s the one who can actually bake, and she’s so good at it. Plus, she’s already had so many good ideas about how to make Mama’s life easier. Why couldn’t she have been the oldest? She could inherit the store, like she deserves to. I just want to make beautiful things, without the pressure of knowing families rely on me every day to get food out early enough.”
Baxter frowned. “Have you asked if you can just… not inherit and let your sister take over? It seems like that would make everyone happy.”
“I want to, it’s just… I love my family so much, I would never want to do wrong by them. If I tell Mama I don’t want to run the shop… wouldn't that be rejecting all her hard work, and telling her it didn’t mean anything? And her mother’s work, and her mother’s mother’s work… they all took on the responsibility for our store and our family name. None of them shirked their duty. If I do, that’s who I’ll be my whole life. The Baker who wasn’t.” A tear fell from her cheek and landed on her stained apron.
Baxter sat on her shoulder, legs dangling past her collarbone. “Hey, kiddo, it’s alright! You would be happier, and so would your family - that’s all you could ask for, right?”
Kat shook her head, careful not to knock off her new friend. “It just feels wrong. I know I’m not the best at it, but I promised Mama I would. I promised Papa I would. How can I back out of a promise, especially if I don’t know it will work out? Or even what else I would do?”
“What do you want to do, Kat Not-a-Baker?”
“I want to create, but not from dough,” she whispered reverently. “I want to paint and draw, and make beautiful things. Permanent things,” she added, looking sadly at her drawings in the dirt. In the scramble to rescue Baxter, almost all the marks had been smudged or splashed away. “It always feels so natural and right, when I’m able to sketch, or doodle, or paint. But I don’t know if that means it’s what I’m really meant to do, or if I’m just frivolous and need to focus. That’s what Gran’mama always said, anyway.”
Baxter hummed. “I might be able to help you there,” they said, dangling their legs and swinging them a little. “With my help, you might be able to find just the right person who can tell you exactly what you’re meant to be.”
Kat turned her head to stare at the blue creature. “Like… like a Quest?!”
“Exactly like a Quest,” Baxter replied. They knew that techhhhhnicalllyy, they’re not supposed to be going off on Quests without becoming an official Fairy Godparent, but even official parents don’t get to choose their Godchildren. And Baxter liked Kat a lot.
Plus, the Elders were sticks-in-the-mud and kept saying that Baxter “wasn’t ready” and needed to “stop making so many puns” and “take this seeeeeriousssslyyy.”
All the younger fairies loved them, and thought their advice was great. Maybe if they proved they could be a really great Godparent to Kat, the Elders would finally see reason.
This was a great plan, they could feel it all the way to the tips of their wings.
“Have you heard of the Harz Forest, or the Fortuneteller of the Wood?” they asked, fluttering out in front of the teen.
“Only that humans almost never go in it, and that everyone who tries to enter gets lost. And Auntie Delinda says it’s because the magic folk scare or curse everyone to make sure only the worthy can reach the Teller, but Mama says that’s horseradish and that fortune-tellers are just regular people telling you what you want to hear.”
Baxter put their hands on their hips. “I am offended. Here I am, a real-life fairy, and you’re telling me the magic folk are horseradish?���
“Don’t blame me!” Kat said with a pout. “I’ve been looking for fairies, or unicorns, or even a dragon as long as it’s something magical, for my whole life, and I only just found you on accident today. If most humans have to go at least fifteen years without any clues, no wonder Mama thinks fairies have disappeared.”
Baxter looked chagrined. “The fae folk have been limiting our contact lately, it’s true. Does that mean your mother won’t let you come with me?”
“Not at all - when she sees you, and you tell her we’re going on a Quest! She’ll have to agree. She may be a skeptic, but even she knows the tales - that to be a fairy’s Goddaughter is special, and there are consequences of denying a fairy Quest.”
“That...is… absolutely right! Yes, what we’re doing is a true, official fairy Quest, because you, Kat Baker, are just too special to ignore, you delightful little cherub. Yessiree, you are indeed a Goddaughter, and I am your Official™ Fairy Godparent!” Baxter lied. It was for a good cause, after all.
“Did you say something after official? What is a tee-ehm? Is it like a fairy’s magic wand?”
“Uh, yes! Yes, that’s very wise of you to point out. I will need to stop by my colony to get my magic wand before we can leave. If you meet me here as early as you can tomorrow morning, we can go talk to your mother then. And then we can be off on our Quest - to find the Fortuneteller of the Wood!”
Kate leapt to her feet. “You mean it? Really? Tomorrow? Oh, I’m so excited! Yes, I will be here once the bread is out tomorrow, just after sunrise. I’ll see you tomorrow, Baxter!”
Baxter watched her go, then wheeled in midair to head back to the colony. He’d committed, now. All that was left to do was get a wand.
If Kat hadn’t been convinced that Baxter was magical, this proved it.
Her Mama, her skeptic, no-nonsense, stubborn Mama, had needed only 5 minutes talking with the little fairy to allow her to go off on her Quest. Mama had packed a haversack with the most durable loaves, and made sure she brought her Papa’s forest journal of edible plants.
“Take care of it, and yourself, my sweet Kat. I hope your Quest goes well, and that you find what you’re looking for,” she had said, hugging her tightly and kissing her forehead.
Cythy was jealous, but promised to support Mama. “Bring me back an extra prince, Kitty! Or tell Baxter to come live with us!” Their charm had clearly roped in the entire Baker family. It was something in those earnest brown eyes, and the wide smile. Plus, they seemed to give off respect like a perfume when they put their mind to it.
And now, not even a day later, they’d reached the edge of the Harz Forest. They knew that the Fortuneteller lived deep in the woods, at the furthest point from all the edges. Kat was dying of curiosity - what kept people away? Would it be scary? Would she be ready?
She and Baxter were following what path seemed to exist. It was faint, and definitely not commonly trod. But it definitely was moving steadily away from the edge of the forest, so it must be heading deeper in.
Baxter spent parts of the journey flying beside he, and parts sitting on her shoulder or on her pack, telling stories about antics they and their fae friends had gotten into, and slowly convincing the girl to let them call her Kitty Kat. They were in the middle of a rather entertaining story regarding Baxter’s first ill-fated attempt to befriend an actual cat when they suddenly pulled on Kat’s hair, squeaking “Pump the brakes there, kiddo.”
Kat looked around, confused. She didn’t see anything threatening - what was wrong?
Baxter flew out in front of her, soft wings flapping as they removed their wand from a tiny holster on their waist. Their eyes and wand glowed as they turned in a semicircle, continuing to hover. “Aha! Oh, that is just so clever,” they exclaimed. Turning to their human companion - no, their Goddaughter - Baxter explained, “It’s wood sprite magic. That’s what protects this forest. There are misdirection charms everywhere, designed to send any humans right back to the edges of the forest without realizing they’ve been turned around. It would work on anyone unable to cast spells, though magic folk like me might notice something funny. Luckily, I am your Godparent, and I am Prepared!”
A glow arose from the tip of their wand, spreading into a silvery bubble the enclosed fairy and human alike. It hung for a moment, then melted away. “We’ll be all set now - the spells won’t affect us. The sprites have gotten more strategic than I remember - time was they’d just try to strangle any intruders one by one. But this way, they only need to maintain the spell, and don’t risk losing any of their own!”
Kat rubbed her throat at the thought of wood sprites and strangulation. “Will they still try to stop us? Is there danger?”
“I don’t believe so. We just need to be careful to not harm any trees. Not that either of us wood,” they added, flying next to Kat just to elbow her lightly. She giggled. “No really! These wood sprites are all the same! No bite, all bark!”
“Baxter, you were definitely destined to be my Godparent. Papa used to make the same jokes all the time. I always groaned and complained, but I loved them. I wish I could have told him that.”
The blue fairy felt their heart squeeze. They flew up and stroke the girl’s head. “Kiddo, don’t you worry. He knew.”
As Baxter had predicted, they didn’t encounter any trouble. It was a far distance to walk, but they were able to find small clearings to sleep in. At night, Baxter cast a protection spell just in case, and included heat in the ward, so there was no need to harm any trees for firewood.
It took two nights and three days of walking before Baxter noticed heavier layers of magic, and Kat spotted a break in the trees ahead. “This must be it!” Kat said excitedly. “The center of the forest - we’re almost at the home of the Fortuneteller of the Wood!”
They were expecting a cottage, maybe a tower. What they found was a huge natural home built in the heart of a tree. A sprawling tree, at least fifteen feet in diameter, twisted up towards the clouds above. A hollow in the middle of the trunk contained what looked like a natural staircase as the tree continued to grow around it. The stairs twined within the trunk before disappearing into a dense canopy.
“Should we… go up?” Kat asked nervously. “I hate to barge in…”
“The Teller probably isn’t used to guests, so wouldn’t know to check for us,” Baxter noted. “Let’s see where the stairs lead.”
They climbed up carefully, both in awe of the massive natural being. They reached the top only to find a room made out of twined branches. The floor was a net of branches in all directions, curving up and around to create the walls. It felt a bit like standing in a wicker basket - a still-living basket that pulsed with green life on every side.
Kat made eye contact with Baxter, who nodded encouragingly. She took a deep breath, and called out “Mr. Fortuneteller? Teller of the Wood? I come seeking my destiny!”
They heard a rustling above them. Through the leaves and branches above her head, Kat saw a form swinging back and forth from branch to branch. It descended quickly, but with what was clearly ease of long practice. The form finally dropped deftly in front of the fairy and human guests in its home, bracing its landing with a bended knee.
The form rose to full height. It was a long way to go. Baxter’s first thought was a druid or a sprite grown to fifty times its size, but neither druids nor sprites could be fortune-tellers. No, this was just a Sage who’d chosen to blend in with his home. His skin was a dark, warm brown, made even darker by his leathery tan. His hair was a mixture of dark and light green, falling messily into his face and almost - almost - obscuring shockingly bright green eyes. His cheeks had what could have been greenish stubble, but could also be lichen. At his full height, he was at least six feet tall, towering over both his guests.
Baxter was absolutely overcome. They would have expected the Sage to stand awkwardly, but his body was well-proportionate to his height, and he was clearly in his element surrounded by his wooded home. When Baxter was finally able to pull his eyes away from the tall tree man, he noticed wood sprites darting in and out of the tree room, flitting around their giant counterpart and away.
“Welcome, Seeker,” the Teller said at last. His voice was rough with disuse, but shiveringly deep, and Baxter could feel himself swooning as he fluttered by Kat’s shoulder.  “I am the one some call the Fortuneteller of the Wood. My name is Devas.”
Kat gave a small curtsy. “Greetings, Devas. I am Katherine Baker, Kat. And this is my fairy Godparent, Baxter.”
“A Quest, is this? You must be very special to have a fairy Quest bring you to me. Particularly when I have not been an active Fortune Teller in over a hundred years.”
Kat beamed with pride. “They are an excellent Godparent, and have guided me here to help me find my destiny!”
Devas hesitated, and seemed ready to decline, but paused when the small blue fairy came up to just below eye level. Baxter felt their tiny heart beating much quicker as those emerald eyes inspected him. Devas rumbled, “I have been acting as protector to the sprites of this forest, helping the trees themselves repel advancing farmers and conquerors. Tell me, fairy, why I should resume the ancient duties I had left behind these many years?”
Baxter shivered, partly in fear, and partly not in fear at all. They drew a deep breath, and channeled their innate magic to sweeten the mood of the giant man. “Devas, great Sage, we have journeyed long to find you. My  young friend here - that is, my Goddaughter, is torn between duty and passion. She just wants to know which choice will be Right. Can you, Heart of the Harz, Teller of the Wood, please help her? It’s for her family!”
Devas had never seen a fairy with such striking brown eyes, made all the more startling by the contrast from their bright blue body. And the way the little thing looked at him as they asked, on behalf of their charge… Devas may have been committed to his forest home, but he didn’t have a wooden heart. He relented.
“Very well, young Seeker. Do you know the invocation?” he asked as relaxed his lanky form into a tailor’s seat. Sitting, he still almost as tall as the teen who cautiously approached him.
“I do, great Teller,” she said, taking a breath. “Sage, I entreat you, tell me my destiny.”
“Seeker, to know your destiny is to be bound by it. Are you prepared to risk your future?”
“I am.” Her small face was determined.
“Then give me your hands, and prepare to be bound.”
Devas’ huge brown hands enveloped Kat’s, the paler skin of his palms still not as light as hers. He closed his eyes and looked into the ether.
Kat Baker. What a relief. No dragons or quests or risking the world. She just wanted to know if she was wrong to have an ‘impractical’ passion. It reminded Devas fondly of the farmers from all those years ago at Delphi. No grand decisions of right and wrong - just hoping that life will go her way. And it was within her power - no magic needed. If only all destinies were like this, Devas might not have escaped to the woods for his current lifetime. He smiled internally, and spoke.
“To trust that beauty will be recognized, you must commit with all your heart.”
Kat withdrew her hands, her eyes shining. She looked up at her fluttering companion and grinned. “Baxter, did you hear that! That sounds like a good sign!”
“It sure does kiddo! I can hardly be-leaf it!”
Something was bothering Devas. This wasn’t his first interaction with a fairy Godparent, and this one was… different. Much less polished. Far more scattered than fairies tended to want Godparents to be. And Devas was just a tad suspicious.
“Fairy - Baxter, was it? Do you seek a destiny as well? On behalf of your Quest, I will Tell it for you, if you wish.”
“Ohhh I don’t know that that’s necessary, my future can really stay a mys-tree!”
“Oh Bax, don’t be silly!” Kat piped up. “Even if you know you’re going to keep being a fairy Godparent, don’t you want a hint for how things will go?”
A strained look flashed across the little creatures’ blue face. They fluttered up towards the leafy ceiling, muttering to themself. Finally, they descended, and landed on Devas’ large palm. “I… suppose there are questions I have for the future. Here goes nothing. Sage, I entreat you, tell me my destiny.”
“Seeker, to know your destiny is to be bound by it. Are you prepared to risk your future?”
Baxter’s face turned a much lighter shade of blue, but they proceeded nonetheless. “I am.”
“Then give me your hands, and prepare to be bound.”
Two tiny hands wrapped around the Sage’s thumb as the ether clouded his vision once more.
As he gazed through flashing futures, Devas immediately felt his suspicions were well-founded. There were possible future Godchildren, yes, but far more were ending up selfish, or cruel, or cowardly than fairies were supposed to allow. And in the futures without Godchildren, Baxter was exiled entirely, shut out of their colony. Devas frowned. He didn’t see any future choices that caused it. What could the fairy have already done? Was it worth it to check?
A sudden voice, high-pitched but firm and filled with disdain. “Once a thief, forever a thief.” It came from a grave-looking fairy, clearly much older than Baxter, surrounded by a group of stone-faced elders. That was it. Devas was going to look into the past.
Devas is Baxter, sitting with a smaller, younger fairy. “Now Felics, I know you didn’t mean to hurt Poppy, but you did hurt them, and you need to apologize. “But Bax, what if they are still mad at me? Can’t I just wait until they feel better?” “No, kiddo, you can’t. Sometimes doing the right thing doesn’t feel all that great.”
The world shifts, to only hours later. Devas feels their fairy heart fluttering as quickly as their wings with nerves. Their prank went wrong, and their best friend is furious with them. Why can’t they understand it was a joke? Devas always meant it to be a joke, they should know that. If they don’t understand that and don’t want to be part of the delights that are Devas’ brilliant pranks, maybe it’s best they not be friends anymore.
Devas paused in his visions. He recognized the sentiment - feelings always threatened to overpower better judgment. But to give in to the emotional reaction just after urging the impressionable not to? No wonder their potential future Godchildren could be so… petty.
It is night, just a few days ago. Devas flies silently through the colony. They’d slipped through the illusion on the huge, mossy boulder during the ritual hour, as everyone was out in fairy circles. Their luck is doubly in - only one Elder is guarding the inner vault, and it’s Blunda. She is old and sleepy, and it takes just a whispered suggestion with a tiny twist of magic to have her snoring. Devas grins to themself. Clearly, this is why they would make a great Godparent. They’re so resourceful! The Elders really didn’t know what they were missing, delaying their first deployment. They fly into the vault, and found racks upon racks of magic wands. Bee-ee-ay-youtiful. They select a belt and holster from the tray, then reach for one of the magic objects. As they snatch it, they sense alarm spells going off, zooming to the Elders. Time for their escape. They race past Blunda (still sleeping) and take a hidden shortcut through the colony walls, escaping into open air. They feel a slight twinge against their conscience. They know stealing is Wrong, but who else would help Kat? The Elders were so particular in which children were named Godchildren. Baxter likes Kat a lot, and she was so kind to them. So helping her must be Right, and anything they do that helps her is also Right.
Right?
Devas drew back, frowning. Now the futures all made sense. But the fairy can’t be beyond all help, are they? Devas knew he was likely overstepping, but he asked Baxter a clarifying question.
“Fairy, what do you want your destiny to be? What do you want to be your life’s work and legacy?”
Baxter smiled cheerfully.  “I want to be a Good Fairy and Godparent, and help as many kiddos as I can, and bring smiles to their faces!”
“Can a Godparent be Good if their idea of Good shifts?” Devas asked quietly.
The fairy went pale. Devas nodded, then spoke Baxter’s destiny.
“A willow that bends without end supports no weight. An unforgiving oak will break those that oppose it. Only if you can resist these extremes will the forest path be revealed to you.”
Baxter’s tiny mouth hung open, processing what the forest Sage had said. They had a lot to consider.
As fairy and girl made their way along the long journey home, Kat asked Baxter what they were thinking, unnerved by their uncharacteristic silence.
“Kitty Kat, have I been a good Godparent to you? Have I helped you figure out the Right thing to do?”
“Of course you’ve been good! You got us to the Sage and now I know what I need to do! At least I think I do.”
“But do I do what’s Right? Or just what I think will make me happy?”
“Both, I think!”
“What about when they’re not the same?”
Kat frowned. “I don’t know. I don’t think that’s happened, has it?”
Baxter’s insides twisted. Should they have admitted to Kat that the wand was stolen? But that would mean admitting that they hadn’t been assigned to her, that she hadn’t been picked as a Goddaughter. Would that hurt her? Wouldn’t she feel liked Baxter had betrayed her?
Their sudden realization caused them to fly straight into a tree branch.
They were asking themselves entirely the wrong questions. They couldn’t focus on the perceived outcomes of their actions, but on what was the right thing to do. And the right thing to do was to tell Kat the truth. All of it.
They had betrayed Kat, by lying, and convincing her to leave her family on false pretenses. The forest hadn’t been dangerous, but it could have been, and Kat would have been at risk of her life without even knowing why.
“Kiddo? I mean, Kat? Can we take a break for a second,” they asked nervously.
“Of course, Baxter. Are your wings tired?”
“No, I just… need to get something off my chest.”
“We’d better sit down then. Wouldn’t want you to get crushed!” Kat replied with a goofy grin. The cheesy joke, so like their own, made Baxter grin back in spite of themself.
Kat settled carefully in a mossy clearing, checking for saplings before sitting gently. Even though there was no longer a threat, she didn’t want to harm Devas’ forests.
Baxter found a sapling, barely over two feet tall, and alit on the top-most branch. Leaning against the slender trunk, they let their wings fall back into a rest position. They looked down at their tiny blue feet, not wanting to make eye contact with Kat just yet.
“I… I want to apologize, Kat. I have not been a good Godparent to you.”
Kat looked at him quizzically. “Bax, what do you mean? You’ve been so nice! And we succeeded in our Quest to find the Teller, and we’re practically home already. That all sounds like a great Godparent to me!”
“That’s just it, Kat. It wasn’t a Quest, not truly. And… I’m not a real Godparent. I just really, really wanted to be one. I’m so sorry,” Baxter said sadly. They looked up. Kat’s face was one of confusion, but her eyes still radiated trust for her magical companion of the past week. They felt their heart squish itself into an even tighter corner of their chest.
“The fae folk have a lot of very strict rules over who can be deployed as a Godparent, and who can be a Godchild. I’ve always resented those rules, because the Elders kept telling me I wasn’t ready, and I was so sure that I was.
“But now I understand, finally, why I never was. Kat, I… I lied to you. From practically the moment we first met. I was never chosen to be your Godparent. And to the best of my knowledge… you were never chosen to be a Godchild.”
Kat’s confusion shifted into clear self-doubt, and her eyes started to mist over with tears. This was even harder than Baxter had feared it would be.
“Kitty Kat, I promise you, it’s not because you aren’t brilliant, or talented, or delightful. There are just very exacting standards. It always feels like the Elders have some weird measuring cord - ‘Must Be This Miserable or Have This Much Potential Greatness or Must Have Been This Much Switched At Birth to Get a Fairy’. It’s not about who deserves one, I don’t think, but about whose life absolutely needs magical help to spread the most good in the world. And we don’t want to admit it, but we fae folk are shrinking in number. We live for hundreds of years, yes, but almost all our colonies are aging, and we don’t have as many potential parents to deploy. I’ve never heard of a fairy living over 1,000, and my Elders are all well into their 900s...”
Baxter shook their head. “Sorry, I’m getting distracted. That’s not the point. The point is… I wanted so badly to have the title of Godparent, to skip the process and go right to the glory, that I lied to you. I justified it because I was helping you, but I was really just trying to help myself. I lied to your family, and brought you out to these woods. What if they had been truly dangerous? If you’d been hurt… Kitty Kat, I would never forgive myself. And it would have been all my fault. I even stole this wand from my colony’s vaults, and told myself I deserved to have one. I am glad that you got to hear your destiny, and that you feel confident in your path moving forward. I really am. But you deserved better than me - as a Godparent or as a friend. And for that, I am truly sorry.”
They took a deep breath, still avoiding the girl’s eyes. “I understand if you are mad at me. I hope you will still allow me to accompany you until the end of this journey, so that I can at least protect you until you are safe at home.”
Long moments passed. Kat still had not made a sound. Baxter cringed. She hates me. She must. How could she not - I am a thief and a liar and I risked her life for my own ego.
Or maybe, she is just nervous. I should reassure her. If she needs to be reassured, I need to be the one to do it. I owe her that much, at least.
They peered up, still cringing, prepared for anger and disgust. They instead saw disappointment. Somehow, that was even worse.
“I… don’t know what to say. Thank you for telling me the truth.” Kat looked down, fiddling with the frayed hem of her apron. “I’m glad that I did get to meet the Teller, at least. And the sprites. I’m glad I know there is a destiny where I am happy, and pursuing my dream. I just wish… I wish I’d actually deserved it.”
Baxter’s heart broke.
“Kitty Kat… you did deserve it. And you do. Kat, please look at me,” Baxter pleaded. The girl reluctantly met their eyes, her own bright with unshed tears. “Kat, you deserve all of this and more. Certainly more than this shoddy excuse for a fake Godparent. I… know I haven't exactly been trustworthy. Ask me to swear by anything, though. I really and truly mean it.”
Kat frowned. “Swear by your destiny, then. The tales all say that breaking an oath will destroy the magic of what you swear by. Will you risk it? Or will you take the easy way out again?”
Baxter swallowed. Her tone hurt, but they knew they deserved it. “I will, Kat. I will swear by my destiny that you deserved this quest, and you deserved a Godparent. Even if I wasn’t the one you deserved.”
Both fairy and human regarded each other in silence for a moment. The only sound was the whispers of wind in the treetops above.
Finally, Kat nodded. “Thank you, Baxter. I believe you. And… I forgive you.”
“Why? I mean, really? You don’t have to, I know it was wrong and hurtful, you don’t have to be okay with it already…”
“But that’s just it, Bax,” the girl said. She stood, and reached out a hand for the fairy to step on. “You know now. I think, maybe, you knew before too, but you didn’t want to admit it. Because it was too hard, or too painful. But now you have, despite that.” She held small blue being up to her eye level. “You made mistakes, Bax. And your mistakes hurt others. But I don’t think you’ll ever make those mistakes again, now that you see that. I think you’re a Good fairy, and have always been one deep down. You just know to listen to that deep-down voice more now.”
Baxter tried to swallow the quickly-forming lump in their throat. She believed in them. After everything they’d brought her through, and everything they’d admitted, she believed. They’d never felt like anyone believed in them before. Even before they’d become a prankster, no one in the colony had ever seemed to expect them to be anything special or Good.
“Thank you, Kat. I am going to try my best, and keep trying even when I don’t quite get there. I hope you’ll be proud of me.”
“I know I will be. Swear on my destiny,” she said with a smile.
Baxter flew closer and hugged as much of her face as they could. “I’m sorry I was a fake Godparent, but I am so glad you were my fake Goddaughter. When we get back - will you be my not-fake friend?”
Kat carefully pat their head as a hug back, smiling. “Just you try and stop me!”
Fairy and human set off to the forest’s edge, heading home again. The sprite spells helped guide them away from the heart of the woods, and away from the Sage who’d given them both hope. Baxter was sorry they would likely never see Devas again, but one destiny was enough for anyone’s lifetime.
Besides, the Sage could only get so much credit. Finding him had been a grand adventure, but it was their young human friend who’d truly helped them find what they’d been missing.
Kat had rescued them, the first day they’d met. Now, she’d rescued them again, but for the rest of their life. If it hadn’t been for her, they might never have found their morality.
Notes:
Baxter’s wings are based on the moth Eudeilinia herminiata. Fun fact - this type of moth feeds exclusively trees from the dogwood genus
(did I specifically surround Baxter with Kat and Dog(wood)s yes, yes I did)
Baxter: Anglo-Saxon/Scottish origin, means “baker”
34 notes · View notes
teehjayy · 6 years
Text
You Should’ve Known
Pairing: T’Challa x Reader, T’Challa x Nakia
Words: 1.5k+
Request: Since you want something depressing... how about T’Challa cheating on his s/o 👀
Warnings: None really, but Anon, I did take the liberty of changing the request so to speak because in this house we love and cherish T’Challa who is not a cheater 😂😂 So it’s not cheating, more like... just read it. I’m sorry this came late, though.
A/N: Assignments have really been kicking my ass, I don’t even remember the last time I got some decent sleep fam. Don’t pursue a higher education kids. i’m kidding. Kinda.
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I cried real ass tears today when I realized only one person is going to marry this fine man. I cried these tears for you bitches.
You were standing alone, your back leaning against the door. The only thing that was separating you from the love of your live who was no doubt having a very personal, very intimate conversation with someone who would never be you.
You could always barge in, effectively stopping them from having the talk they both so deserved. You could. But you couldn't. Not to them, even if deep down all you could feel was pain. Even if it all seemed unfair.
You sucked in a shaky breath, biting your lip to stop you from crying out loud. You blinked back tears.
You lifted your head up to stare at the intricate designs on the ceiling, nostalgia washing over you, engulfing you in a warm embrace similar to the one you were sure the two people on the opposite side of the door were engaged in.
The memory of your first unforgettable meeting came to mind. Sure, you had met him countless of times when he would come down to the lab, and you had often exchanged the odd hello and a smile here and there, but definitely nothing to write home about. No, you hadn't really noticed him, never really looked at him all those times.
It had been a regular day for you, finishing work late as usual. It was cold, and you pulled your coat tighter as you took a shortcut through the gardens to get home quicker.
You had nearly jumped out of your skin when you saw him. He, who looked so utterly defeated and miserable, with his head burried in his hands, had captured your attention. You should've known that anyone who could make depair look beautiful was nothing but trouble.
But like a moth attracted to the flame, your feet carried you over to where he sat. To where you would eventually burn.
You sat beside him wordlessly. He didn't move, didn't show any sign that he acknowledged the new presence beside him. You wondered what might have happened for your future king to be in such a state.
After a while, you stood up. He hadn't moved an inch since you sat down almost ten minutes ago and you still needed to get home. You fished through your bag for the can of iced coffee you'd bought earlier. You hated the stuff, but you'd forgotten your lunch that morning.
You left it right where you had sat, hoping that it could at least, for a moment, help ease his pain a little. And that maybe he would realize that someone had once sat with him, sympathizing with him in her own little way.
An upwards curve tugged at your lips. It was a precious memory, albeit a sad one. You should've known in that moment that it was impossible to take the place of someone who had managed to reside in his mind like that. That entertaining the thought of replacing the person who had such a hold on his heart was foolish.
You had forced yourself to move on, telling yourself that you couldn't save everyone, definitely not the prince and definitely not with this. You had heard through the grapevine that Nakia had chosen her career over him. There was nothing much you could do without seeming like a meddler.
But as he stepped into the lab a few days later, his smile not quite reaching his eyes, you couldn't help but want to play the hero.
He stood a few ways off, idly examining the new inventions on the table as he waited for Shuri to arrive.
And like before, you found yourself approaching him, with no clue what to say or do. You placed the can of iced coffee in your hand in front of him and turned around. You had just made it three feet when you felt a hand on your wrist.
You looked at him and he offered you a genuine smile and a mumbled thanks. One word and you were hooked, starved for more. You shrugged, doing your best to appear nonchalant, before heading back to your station, all the while wondering if he knew you left the coffee earlier too.
He began to pop up more, you noticed, and your pleasantries had progressed to actual conversations, and you were certainly getting closer, so much so that Shuri would often joke that if you married her brother, she'd have to fire you as business with family was dangerous territory.
You would both laugh, brushing it off as you went back to work. That would never happen.
One afternoon, as you and T'Challa went for a walk, you passed by the gardens. He whispered a thank you, and noticing your confusion, pointed at the bench. You smiled. He knew. He'd always known.
That was the day you'd shared your first kiss, the start of your relationship.
He was everything and more. Always arrived on time, planned for things but was always open for spontaneity.  After every date, he would take you home and plant a kiss on each of your cheeks, promising to see you the next day.
Perhaps it had been too good to be true.
After a while, you began to notice that his mind often wandered. He would be with you physically, but mentally, he was checked out. In that moment, something or someone had his full attention, and it was never you.
When you would ask him about it, ask him to share his problems with you, he would pull you into a hug, kissing your forehead before telling you it was nothing to worry about.
You voiced your disappointment at the fact that he didn't trust you, despite how long you'd been together. He laughed lightly at that, pulling your closer. He kissed your worries away that night, and you, deeply in love, willingly let them go.
Months passed, and you and T'Challa were back to normal. You were holding hands, laughing and bickering good-naturedly as you walked through the halls. As you lifted your eyes up to him, you truly believed that nothing could sully that moment. You should've known better.
Because the moment he laid his eyes on the woman who bumped into you, he stopped laughing. His hand froze in yours.
Nakia was back.
Her eyes shifted from him to your intertwined fingers. When your eyes met, you saw the pain and hurt much like how T'Challa's looked to you a year ago.
When they locked gazes, it was as if the world stopped. Nothing else mattered. You didn't matter. They were right in front of you but also a million miles away at the same time.
"Kumkani, Y/N." she greeted, tersely. And just like that, it was over. She walked away. Everything seemed to be a blur as you and T'Challa took a few steps forward before you hastily told him you had to go home.
He didn't stop you, didn't call out for you.
You did your best to avoid both T'Challa and Nakia for the next few days. Luck clearly wasn't on your side one fateful afternoon as they both found themselves in the lab.
You could feel the emotions radiating off the both of them, and you looked to Shuri for support. She merely shrugged apologetically, before turning to one of her assistants to continue their invention.
T'Challa squeezed your hand as he surveyed some of Shuri's new work. When Nakia approached the two of you, he deliberately ignored her, choosing to head to the furthest side of the room; when she whispered his name, saying it like no one else could, he faltered, pausing momentarily, before shaking his head, and making himself scarce.
You couldn't bring yourself to be happy, knowing that he was doing this because of you. That was when you knew you had to put a stop to this. To knock some sense into a few skulls.
You pulled him aside a week later after dinner, giving him a speech you were already regretting.
"If you still love her, let her know. If she's the one that got away, don't lose her twice."
He pulled you into one of his hugs, placing a gentle kiss to your forehead.
"There's no way-"
"T'Challa, don't. You only get one shot at that kind of love." you almost couldn't believe the words that were coming out of your mouth. You cupped his cheek and caressed it. He held your other hand and squeezed it.
You could see him debating with himself, before he thanked you and went off to find her.
You watched as he led her out of the dining area and down the hall, onto the balcony, closing the doors behind them. The doors you were currently leaning on.
Sighing, your head falls against the door again, those bittersweet memories swaying in your mind. Some would think you an idiot, freely letting the man you love walk away, without so much as a fight. But you thought of it as your way of letting go of what was never really yours to begin with.
You take a deep breath, before pushing yourself off the wood, taking one step away from it, away from them.
You can't stop the sob that escapes you. The tears are falling freely down your cheeks as you take more and more steps away from it all.
You should've known never to choose someone whose mind was always preoccupied with thoughts of someone else.
You could now fully empathize with him, could now truly understand what T'Challa felt that day you found him in the gardens.
The was no way you could have saved him, you finally realized, and there was no saving you. Sorrow and time were the only true healers here. 
It was inevitable.
Especially if you were up against someone you could never beat.
Because between you and his first love, there was no competition.
You should've known.
Taglist: @myrikal324, @cjphoenix135, @brianabreeze, @idilly, @raveennn
I couldn’t tag some of y’all coz Tumblr’s a real bitch, sorry.
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Impact vs Lucha Underground Review
Friday April 6th, from the Sugar Mill in New Orleans, Louisiana
Matanza vs Chavo Guerrero vs Jack Evans vs Caleb Konley vs Matt Sydal vs Moose[***]
We have a six pack challenge to start things off in this Impact vs LU show and the match was actually very solid, fun and fast pace offence. I loved how they got Konley to show off some stuff as usually Caleb is a jobber/weak link of the cult of lee. I also wished they got us more from Matanza and Moose in the match, because it's one of those big men showdowns i'd love to see one day and they just teased here. Matanza gets the win with his Wrath of the gods on Konley and post match Chavo revealed that LU season four is premiering on June 13th. Show started on a good note and let's hope it will go on like this
Knockouts Championship: Allie vs Taya Valkyre:[**1/2]
The match was ok but not as good as i expected: it was very slow and it kinda lacked some sense of urgency and also drama and it kinda felt that the title was not gonna change since theres a PPV in litteraly a few weeks. Also the finish felt very anticlimatic because Allie won after a backbreaker followed by a codebreaker. Hopefully Allie's match at Redemption will be much better and also i expect better stuff from Taya on thursday since she is squaring off with Rosemary in a Demon Dance which should steal the show.
OVE vs Teddy Hart&Scott Steiner:[*]
Another ok match and you wouldn't expect much else, since Steiner isn't young anymore and Hart did a fantastic job even tho it was a while since he wrestled. Not a fan of OVE jobbing but they lost because of steiner and also to make the crowd happy and for a stand alone event is fine. But since i'm a huge Scott Steiner mark, i should forget my previous complaint and enjoy the Big Daddy Booty do his stuff
King Cuerno, Aerostar&Drago vs Andrew Everett, DJ Z and Dezmond Xavier: [***1/4]
This match didn't fail to deliver and as you expect it was a really great spot fest with everyone showing off their best moves and keeping the match good, fast and also really enjoyable to watch. It's great to see DJZ in an Impact ring again after all the injuries he had and hopefully he'll come back to regular programming too and also in the X Division. The Lucha Guys get the win with a submission by Cuerno/fantasma and as Striker said on commentary, it was really weird to see the match end with a submission after all the high flying and risky moves we had. Best match on the card so far.
Marty The Moth vs Trevor Lee:[**1/4]
Another short but ok match with Famous B that found a way to sneak out of the match and signed Marty for a one night only. When i saw the change, i thought they would put on a better match and i'm kinda upset that they didn't because they could have done some solid things and they could have shown a lot more, but at least Trevor got the win that he needs, since one day he will be in the uppercard of Impact. Or at least i hope so.
Impact Tag Team Championship: LAX vs Killshot and Da Mack:[***3/4]
Another match that on paper was supposed to be good and my god it was even better than i expected. Both teams went all out with the Lucha Guys getting so close to pick up the win and getting the titles and showing amazing stuff, like the variation of the killshot stomp or the fireman carry into a pounce from Mack. Everytime i see Mack in the ring, wheather it's Lucha or PWG, i wonder how he failed to made it in WWE, because he is so good for a big man and he would have went over very easily with the WWE Crowd. But as expected, LAX got the win to keep their titles and one day i hope we get a rematch betwen both teams and Impact&AAA partnership might help with this (also the rumors of Killshot being on Impact's radar might help)
Brian Cage vs Eli Drake:[***]
After two good matches with Bobby Lashley on Impact, Cage also gets to face another former Impact World Champion and another solid match. Drake got some offense in the first half of the match but then Cage got the comeback and got to counter the Gravy Train and then he hit a neckbreaker that got him the win a little bit outtanowhere, since he won his matches on Impact with the DrillClaw. The finish was a bit anticlimatic but i liked the match and we can expect a rematch down the line in the next few months on Impact
I Quit Match: Eddie Edwards vs Jeremiah Crane:[****]
So this was the match that i was looking most for, because their feud has been amazing so far and their previous match was good, so i expected big things from them and the clearly delivered a big time match. It was brutal, violent, they both told a really great story, a story of a face getting revenge after what happened to him and almost happened to his wife. Eddie did anything to get the win and showed a sadistic side we've never seen from him while Callihan/Crane shined by being a badass dick heel who won't stop at nothing to do what he wants. I also loved the ending with Don Callis coming ringside and throwing the towel for eddie and save him while Crane tried again to hit him on the face with the baseball bat and then Moose came out to save Eddie again, because they are friends and because OVE screwed him on last weeks Impact during the match with Moose. Personally, i'd say that so far it's the best match i've seen on Impact and probably the best feud on Impact at the moment. Great stuff from both.
Pentagon Jr vs Fenix vs Austin Aries:[***1/2]
Before the start, we that Patron no showed up so the match is now a 3 way rather than a tag team match. actually Patron not being on the show gave us a much better that what should have been. It wasn't a stellar 3 way but it was very solid with all of them trying to get the win and also the two lucha guys had to work together to get rid of Aries (that double superkick was nuts and so the powerbomb from penta was). After Aries got knocked out, Pentagon got the win his Pentagon Driver and also picking some momentum for Redemption, since they are again facing each other but for the title this time, since Patron got fired by Impact because he didn't showed up at the event. I think the match will be even better than this one.
Overall: When they announced the show i was really hyped because i love inter promotion shows and that's the best things that can come out from two promotions working together. Then i saw the card and i thought it wouldn't be as good as i thought because some names from both Impact and LU weren't booked, but at the end of the day i think it was a solid, fun and enjoyable show. Nothing expectional but something different and easy to watch, even tho in the middle it lost some momentum but picked up and delivered with the Impact Tag titles match, the i quit match and the main event(thanks alberto). If you have the time to watch it, go for it, if you don't you should at least check the matches i mentioned before. Hopefully we will see a Impact vs LU II in the future. [7]
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Carpet Cleaning Tips – Some Of The Best!
Carpets are beautiful and useful things to have in the home. However, they are often a nightmare to keep clean, especially in high traffic areas, or large households. While it is a difficult task, we have compiled several carpet cleaning tips for you to utilize, should the need arise.
Wall To Wall Carpet Cleaning
A lot of homeowners love the beauty and the soft, cushy feel of a carpet underneath their feet. Especially if they don’t like the way their floors look, they choose to cover the entire floor with wall-to-wall carpet. But then, they would soon discover to their horror that they need to clean their carpet. How is it possible to clean up wall-to-wall carpeting effectively without missing a spot?
Here’s the step-by-step procedure on cleaning wall-to-wall carpeting:
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Pre-Cleaning Preparations
The first time that you purchase your carpet, inquire with the distributor or a professional cleaner on what are the best cleaning services queens to use. These would include spot and stain removers and carpet shampoos.
If there are individuals with allergies in your home, you might want to buy extra HEPA bags for your vacuum. Hepa bags can kill dust mites, carpet beetles, and other pests that have gotten in your carpet.
Cleaning Procedure
Remove every piece of furniture that is sitting on your carpet. Take them outside or put them in another room.
Scrutinize your carpet for any items that can damage the vacuum, such as bits of paper, paper clips, string, coins, tacks, or nails.
Do an initial sweep of your carpet with a vacuum cleaner to remove all dust, dirt, and debris. Switch to a hose attachment to suck out the dust and debris where the carpet touches your wall.
If you find spots or stains in your carpet, use the cleaning solution that was recommended to you by the cleaner. Another way to remove stains is with the help of a carpet shampoo machine. Once you have removed the stain, you can speed up drying with a fan or hairdryer.
Divide your carpet into sections. You can use masking tape for this. Start by vacuuming one part using vertical up and down strokes, followed by overlapping diagonal strokes. That will help you to get all the dust and dirt out. Make sure that you vacuum a section carefully and thoroughly before moving on to the next part.
Before you place the furniture back on top of the carpet, make sure that you dust and clean the solid surfaces and legs and vacuum the upholstery. This way, any dirt and dust that is still present on the furniture will not fall on your carpet.
If your carpet is too dirty or shows signs of discoloration, it is best to get professional help from a carpet cleaner.
Water Damaged Carpet Cleaning
For residents living in areas that are prone to flooding, owning a carpet can be a massive pain in the neck, especially if floodwaters somehow manage to get inside the house and drench the carpet in muddy water and sewage.
While most carpet owners would prefer to throw out water damaged carpets, many would want to save them, especially if it is a family heirloom or a priceless antique.
If your carpet has been water damaged, you need to do a lot of things to save it. Not correctly fixing the problem can result in carpets emitting a foul, musty smell, or, worse, ends up becoming a growth bed for molds and mildew.
Before you start work on your carpet, you need to determine what type of water has seeped into it. If the water that caused the damage is “clean” water, you don’t have to worry about contaminants. You only need to extract the water with a pump or shop-vac and let it dry.
On the other hand, if it was gray, brown, or even black floodwaters, it may have been severely contaminated. Rather than have it become a health hazard in your home, it is more advisable to throw it away.
Process
If floodwaters damaged your carpet but not so extensive, here is what you need to do:
Get as much water out of the carpet as you can with the help of a shop-vac or pump.
Inspect the padding of the carpet. If the floodwaters have ruined it, throw it out.
Wash the carpet using mild wool detergent until the water runs clear.
Once you have finished washing it, carry it outside and let it dry in the air. Make sure that your carpet is lying flat.
Once the carpet is dry, scrutinize it again. If there are still stains or there is a foul smell coming off from it, you might need to repeat the above steps or, better yet, take it to a professional carpet cleaner for a more thorough cleaning.
If you had to remove the ruined carpet padding and throw it away, take the carpet to a carpet repair shop and have the padding replaced.
Before re-installing your carpet, make sure that the floor is spotless and dry.
Cleaning Carpets on Walls
Did you know that some carpets are not for installing on the floor? These carpets on walls or “wall carpets” are decorative pieces. You have probably seen several samples of these carpets. Most wall carpets are of the exotic Persian variety. Some cute novelty carpets resemble paintings.
One carpet would have kittens playing on a similarly patterned rug. Undeniably, one of the most popular designs of wall carpets, depicts dogs gathered around a table playing Poker. Wall carpets are not just for decoration, though. Some homeowners have discovered that carpets on walls can help to improve insulation and quality of sound.
Carpets on walls obviously will not get stepped on, unlike regular floor carpets. However, they need to be cleaned and maintained in the same way as carpet flooring.
Here is the procedure for maintaining and cleaning wall carpets:
When mounting a wall carpet, never place it in a bright sunlight exposed spot. That will prevent the colors from fading. Also, do not install it in places that are humid or damp to avoid damage by prolonged exposure to moisture.
To prevent dust from accumulating on your wall carpet, dust it briskly with a feather duster every day. Do not pound on the carpet, however, so that the fibers do not get depressed.
Using a hand vacuum cleaner, vacuum your wall carpet every week. Take note that the fibers on a wall carpet may be thicker than a regular floor carpet. Divide the carpet into sections, making sure that you vacuum each part thoroughly before moving on to the next.
Every month, it may be necessary to remove the carpet from the wall to give it a more thorough vacuuming with a floor vacuum cleaner. Make sure that you wipe the wall with a moist cloth so that dirt and dust will not stick to the bottom of your carpet. Dry the wall entirely before installing the carpet back.
If your carpet is on a wooden wall, make sure to check the back of it periodically. There might be termites or carpet beetles that have accumulated behind it, which may damage both your carpet and your wall. If there is insect infestation, call up a professional cleaner immediately. They have the right pesticides to use, which will not damage your carpet.
Bring your wall carpet to a professional cleaner yearly. The cleaning company will not only deep clean and shampoo your carpet, but also spray retardants to give it a much longer life.
Antique Carpet Cleaning Tips
Antique handmade carpets are priceless keepsakes, especially for individuals who can purchase them at their horrendous price tags or those who have inherited them from a deceased loved one. Although handmade carpets are more durable than their commercially made counterparts, you need to maintain them properly so that they will last for additional decades.
Here are some tips that you need to keep in mind so that you can preserve your antique carpet in its pristine condition.
Get the Wrinkles Out
Because of its considerable age, your antique carpet is sure to be delivered to your home rolled up or, worse, folded. But when you unfurl it, you will discover that it has a lot of wrinkles. You need to get the wrinkles out immediately because it may cause tremendous wear on the ridges and edges of the carpet. To get the wrinkles, roll it up as tightly as possible without tying it. You can press it between two heavy pieces of furniture for a couple of hours. Slowly unroll the carpet. If there are still wrinkles, continue doing this procedure until the carpet is wholly smooth. For persistent wrinkles, get a steam iron and set it to wool. Lightly press it over the carpet to remove the wrinkles.
Regular Vacuuming
If you want to maintain your carpet and hopefully preserve it for posterity, you need to vacuum it every week or more frequently if it gets stepped on a lot. Vacuuming will remove dirt, which can sink deep into the carpet and tear at the fibers. Also, regular vacuuming is necessary to get rid of beetle or moth larvae that have settled in between the carpet fibers. As a final reminder, do not use power brushes on an antique carpet. The hard bristles can practically strip the threads from your carpet.
Clean Up Spills
Spills are the bane for owners of antique carpets. If there are any spills on your carpet, you need to clean it up immediately. As the spill gets absorbed by the carpet fibers, the higher is the likelihood that the stains will become permanent. Always blot up the spill or stain with clean white rags or paper towels starting from the edges going toward the center. Never rub at the stain. These two procedures will prevent the stain from spreading outward and thus getting bigger. Water-soluble stains can be removed by alternately dripping water to the spot (for diluting the stain) and blotting it with paper towels. Remove urine stains with a diluted mixture of white vinegar and water, followed by blotting with paper towels. For tough stains, it is best to bring your carpet to a professional cleaner.
Carpet Cleaning Tips: How to Remove Specific Stains
Never treat two stains on a carpet equally. There are so many types of stains, and there is no single remedy for all of them. To get rid of stains on your carpet, you need to know what caused them and what would be the best way to get them out.
Since there are just too many things that can cause stains in your carpet, this article shall concentrate on the specific stains that you are most likely to encounter.
Carpet Cleaning For Fruit Stains
Fruit stains, whether from the fruit itself or commercially prepared juices, are tough to remove if the carpet has absorbed it. You need to work on the spill immediately before the stain becomes permanent. First, blot out the fruit juice and scrape away fallen fruit bits. Prepare a cleaning solution made out of 1 teaspoon white vinegar, one teaspoon mild detergent, and 1 quart of warm water. Apply the solution on the stain and let it air dry. Once dry, vacuum it gently. If the stain persists, do the procedure all over again.
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philipfloyd · 6 years
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12 Lessons I’ve Learned from 100+ Link Building Campaigns – Wins & Fails
One of the first things that beginner SEOs get in contact with is link building, often far before they even hear about content quality or even basic things like proper keyword research or title optimization. 
  Link building is the most controversial topic in SEO and I believe that we should encourage people on not focusing too much on links alone . And in years of doing link building campaigns, I’ve learned a thing or two.  So here they are: 12 lessons I’ve learned from dozens of link building campaign I’ve been working on.
    BlackHat Spam Link Building Tools Don’t Work
Building Free Links Manually Takes Ages & Comes With a Lot of Disappointment
Bought Links and PBNs are Too Expensive & Too risky
Forum Posts & Blog Commenting ARE Useful for SEO
Nofollow Links DO Help You Rank Better
Google Can’t Penalize Everyone & Won’t Penalize You for What You Did 5 Years Ago
Focusing on Link Building Alone is Just NOT Worth It Overall
Guest Posts are Useful… But…
Links With Branded Anchors Work Best
Internal Linking is An Awesome Way to Include Commercial Anchor Texts
Unlinked Brand Mentions Can Pay Off Really Well
You CAN Rank a Website High by Earning Links
  1. BlackHat Spam Link Building Tools Don’t Work
  If you’re an experienced SEO, you’re probably not very impressed about this first point. But there’s a big reason why it’s first in this list. I’ll ask you a question:
When you first started building links, what was the very first thing you tried?
If you’re an honest man, you’ll probably say that some sort of blackhat link building.
  As I said, new SEOs often learn about link building first, far before they hear about anything else. Don’t believe me? Well, with all the (often contradicting) information overload on the internet, people turn to forums to get answers cleared out, because they can read the opinions of a dozen different people at once, or even ask questions directly themselves. Just take a look at one example from a forum:
    Now you might be saying “Yes, but that’s a BlackHat SEO forum. I know it.” Well, that’s true, but take a look at how he says he’s new to SEO and has $600 to spend, yet he already knows about tools and link buying.
  So it’s pretty clear that this beginner already knows something about SEO, just not the right stuff. Why? Because BlackHat SEO looks appealing. You apparently get quick results for very little work. Coming up with cool content ideas is hard and time consuming. Writing them even harder.
  In reality, BlackHat SEO tools are expensive and have a huge learning curve. You’re better off building something solid and safe from the start.
  How am I so sure? Well, because I’ve been there. I wanted to make my life easy. I purchased ScrapeBox, GSA Search Engine Ranker, Captcha Breaker and other software, in an attempt to easy my job.
  I spent weeks if not months to learn the software, time in which I had other expenses that I wasn’t aware of at first, such as proxies. In the end, I realized that most links the tools were building were crap ones, because most websites didn’t only had captchas (which Captcha Breaker could occasionally pass) but were also moderator approved.
  The results? Not impressive. Low to medium results with pretty much a lot of money, effort and stress put in. By low to medium results I mean not on page 1.
  All this happened because I missed one key point. The user. I was so caught in my link building that I completely ignored other things. If I did any OnPage SEO, I constantly thought of ways to include more keywords on a page without looking TOO obvious, but never actually thought about the end user for a bit.
  And I haven’t even mentioned penalties yet. I haven’t really experienced penalties personally (yet again I didn’t quite stick with blackhat methods for long) but many of our cognitiveSEO users and clients that I personally consult know very well the dangers of blackhat link building.
  The real results started kicking in when I finally thought about how to make my website and content genuinely useful for the users. Sure, there are a lot of advanced tactics, technical optimizations and marketing schemes you can perform, but at the core, user experience is king.
  There are also ISP (Internet Service Providers) issues. If you start spamming the web, they will eventually phone you to ask you if everything’s alright. You’ll have to lie, obviously, because it’s against their ToS and probably even illegal in some places.
  A Black Hat Link Building Story
  I interviewed a guy once and he told me about how he used to make around $1000 – $2000 per month by spamming the web. That sounds good, but he ended up with very little profit.
    At first, he was only spamming with one computer and a dozen of proxies, averaging about $75 to $100 per month. So he then thought “Hey, why don’t I scale this up?”. Well… scaling up was a big investment. He ended up buying around 20 computers and also spent a lot of money on the energy bill and the internet service package. The total spending was close to $10000.
  In about 3-4 months, Google started catching up with his scheme and penalized his websites. He started everything allover again, trying to stay under the radar, but each time, Google caught him. It took less and less for Google to catch up. At first 2-3 months, then 1-2 months until he abandoned everything.
  With only 2-3 moths of full earnings, he ended up banking less than he spend on the whole setup. He could of course profit by selling the setup, which is a lot more time consuming than purchasing it. In the end, he ended up having nothing solid and realized it isn’t worth it. 
  2. Building Free Links Manually Takes Ages & Comes With a Lot of Disappointment
  Clients ask about links almost all the time. “They heard that it helps with rankings, so they want as many as possible.” People usually ask for SEO consultancy offers and how many links per month they contain. it seems that in order to have an “SEO package”offer, you need to have some links there.
  However, coming back to reality, it just isn’t possible to promise someone a number of links per month, unless you have a predefined set of website you link out from, which makes everything less relevant and more risky.
  Not only that but you also put everyone at risk, because similar link patterns attract more attention and can impact the whole network. This means that if Google hits one site for link spam, it might hit every site with a similar link pattern. This is also the case with buying links, not only with building them. BlackHat tactics affect everyone, not only the performer.
  I’ve been able to outrank and pull out my middle finger to websites that had dozens of very expensive links purchased and probably PBNs, all with almost no link building at all. I also did manual ‘link building’ here and there, but we’ll talk about it later in the article. I’ll explain why I’ve put link building between brackets, so keep reading.
  To be honest, building links manually is just like using a BlackHat link building tool, but 100000 times slower and infinitely more frustrating, because there’s no filter for the failure (like the software), which now goes directly into your soul.
  You, doing manual link building.
  A friend of mine was recently assigned to build some manual links at his work place. After about one week, he sent me this message: “I feel like I’m doing this for nothing.”
  3. Bought Links and PBNs are Too Expensive & Too risky
  After finding out that manual link building literally makes you cry blood, I decided to purchase some links.
  Here and there, you could get an occasional $10 per link, on a random worthless blogspot. For the real links, on news websites, for example, we were talking about $400 to $1000 per link. Many would also ask for monthly payments of $50 to $200 to keep a link online.
  Of course, these prices apply to the markets I am familiar with; in other niches, links are probably a lot more expensive.
  PBNs can probably be more efficient, however the risks are high and you also need to spend a lot of time creating them and making sure Google won’t catch them. 
  A Private Blog Network’s primary cost is content, which you could be very well creating on your main site.
  Here’s a glimpse of how much it would cost you to build a PBN if you want to avoid doing the work yourself. Although these guys probably know what they’re doing, the risks are still there.
    As long as you have multiple quality websites that you take care of, I don’t see the problem with interlinking them. However, you have to take into account the fact that Google might see it as a PBN and penalize it. I’d focus on one website first and when it really goes good and competition is already behind, I’d expand with another one.
  It’s just that… sometimes, dofollow links ‘for SEO’ are more expensive than a regular advertising post on a high authority, high traffic, well established website. I consider the latter to be more effective. If you find a great advertorial opportunity/deal to get your product or website featured, then by all means go for it. But it’s a better idea if the link has a nofollow tag and if the promotion is clearly specified in the article.
  4. Forum Posts & Blog Commenting ARE Useful for SEO
  Wait! Isn’t this a BlackHat Tactic? I know, this might sound counter intuitive. But the answer si no, it isn’t a BlackHat tactic.
  Forums are communities in which people share opinions, ideas and they are also a great resource. Blog comments are the way readers and content creators interact with each other.
  In order to get links, you need to build connections. If you build connections then you’re doing forum posting and blog commenting the right way. Connections help you get more link opportunities. You get to know one webmaster, then they introduce you to another and so on.
  But that’s not the only way to build connections. You can also go to meetings. Meetings and events are probably the most efficient marketing strategy you can spend time on. You can build more connections, land more leads and secure more clients in one single event ore meeting than you can in months of online efforts.
  Sometimes, it’s not easy to find an event in your niche, but there definitely are adjacent niches where you can go. You just have to think outside the box. Alcohol brands, for example, promote a lot on music festivals. If you make shoes, you don’t have to find a shoemaker meeting. Just go to a fashion meetup, or maybe sports one, depending on your products.
  Me (on the right) networking at an E-commerce Summit 2018
  You might often meet bloggers in similar or adjacent niches and you can collaborate with them. You can also connect with them online, on their blogs. Chances of you getting your comments approved now are much higher. Most of the forum and blog comment links are nofollow anyway, but that’s not a problem, because nofollow links actually help you rank better. I have proof, keep reading.
  If you have a small/medium website or a blog, don’t dismiss comments and forum posts completely.
  5. Nofollow Links DO Help You Rank Better
  We all want dofollow links. Not just for SEO, but even for our own sake. A nofollow sounds sort of like mentioning someone, but talking badly of him. In reality, nofollow links aren’t bad. They can still help you rank better. If you want proof, check out this article about nofollow links.
  Countless times has it been proven to me that nofollow links help you rank higher.
  If you do purchase an advertorial with a link, not only will you theoretically be legal by using a nofollow link, but you’ll tell Google “Hey, I’m following the rules. Are we cool?”.
  Try it and you’ll see for yourself. Just don’t bother building useless nofollow links from spam or random posts on random blogs and forums. Use proper advertising on relevant websites with good traffic and adequate audience. That’s the best way to go for.
  It’s funny, I’ve even found another “X link building mistakes” article which states that building nofollow links is in fact a mistake. A mistake is having an unnatural link profile and a 100% dofollow link profile is definitely unnatural.
  The problem with dofollow links is that Google wants them to come naturally, without any monetary incentives. So Google decided to create the nofollow tag to be added to sponsored links. Obviously, nobody cared about that and Google had to bring in penalties.
  So everytime you buy dofollow links, you’re exposing yourself to the risk of penalty. Google penalizes sites both ways, so publishers started avoiding giving dofollow links altogether.
  John Mueller confirmed that adding a nofollow tag to any kind of paid or incentivised link will remove the risk of a Google Penalty.
  Nofollow links are fine.
— John ☆.o(≧▽≦)o.☆ (@JohnMu) January 15, 2018
  Now I’m just making assumptions, but I don’t find it hard for Google to realize a MyBusiness review is fake, if some account with a high activity in local stores from Texas reviews a restaurant from North Dakota, without ever visiting it.
  Same goes with buying links. We’re all using Gmail, and even if we don’t, we’re probably logged in a Google account in some way, through our browser. It wouldn’t be hard for Google to figure out connections between webmasters.
  I know, it sounds paranoid, but since they have patents on listening to what you say through your microphone to server you personalized ads… I don’t know what isn’t possible.
  6. Google Can’t Penalize Everyone & Won’t Penalize You for What You Did 5 Years Ago
  At first, when looking at a very competitive niche and seeing a ton of BlackHat links, you might be thinking that it works and that’s the way to go. That’s not the point. Google doesn’t rank the website with the most links, it ranks the best website.
youtube
    What John is saying is that most unnatural links are actually ignored. So if a site does have unnatural links, it doesn’t mean it isn’t still the best result out there. Google tries to satisfy the user, not the other websites. If the user isn’t satisfied, it stops coming on Google.
  For example, let’s suppose that Adidas and Nike do a lot of BlackHat SEO, but some Chinese ghost brands like Abibas and Nikae do WhiteHat SEO. Should Google rank those when people search for “best sport shoes brands”?
  And if all websites that rank for a keyword were to be penalized… who would be ranking? Nobody?
  If your competitors are ranking above you but they have a lot of spammy links, you might want to read this article about how to outrun them.
  You have to take into account that Google gives a lot more damns about user experience that it gives about links. If you build 100 links and Google boosts you up, it won’t be long until it drops you back forever if your website sucks.
  If your competition is full of spammy links or purchased links, you’re at an advantage. Google is always looking for the perfect candidate to put it on spot #1. Focus on doing something better or just as good as them. Only after that think of ways to promote your website and obtain backlinks.
  Also, if you start doing SEO for a new client, unless the client is obviously penalized, focus on earning new links instead of getting rid of old ones.
  7. Focusing on Link Building Alone is Just NOT Worth It Overall
  Now… Don’t get me wrong. Links are useful. You should try to get them, as much as possible. You should be always looking for new link opportunities.
  So if someone tells you “Hey, cool content man, I’ll write about it and link to you.” don’t go and tell them “No thanks, man. I don’t do link building.” That would be… dumb. It’s just that people get it wrong and instead of acquiring links the right way, they sell their souls to the devil for links.
  Quality links are a byproduct of good marketing, the one thing you should be chasing instead of links alone.
  Even here, at cognitiveSEO we’ve focused more on content creation and promotion over the past 2 years. The results were visibly better than anything we’ve tried in the past, when building links was the cool kid. Our traffic went up and so did the interactions with our content.
  By writing quality content we were even able to land a couple of guest posts every year, without even asking for them. People would simply read our content and ask us if we can write for them. That’s a great way to get a link back to one of your articles or even products. Now imagine our success rate if we actually chased guest posts. However… 
  8. Guest Posts are Useful… But…
  You see, when you do guest posts, the best possible outcome for you is to write something really good. If you write low quality guest posts, you get low quality results with them. Nobody will read them and the host will probably never work with you again.
  If you write a successful post, that ranks high and actually drives traffic to the hosts website and even gets people to link to it, then you’re prone to write again there soon. Isn’t it awesome to have a writer that can bring traffic to your website? I hope you see where this is going.
  Wouldn’t you rather have a good writer that brings targeted traffic… on your own website, instead of someone else’s website?
  A couple of guest posts here and there on really authoritative websites in your niche are useful, of course, and you should go for it. But I’d rather spend some money on an advertorial on a website that won’t accept guest posts but could actually bring me real traffic. It’s a lot less work and probably a lot more profitable.
  Often times the links you get from guest posts aren’t even dofollow. That’s not necessarily a bad thing, but the best outcome would be if those links actually drove targeted traffic to your website, instead of just staying there only for Google. It’s not even guaranteed that Google will take it into consideration.
  Spend more time creating quality content on your website instead of creating quality content on other people’s websites.
  9. Links With Branded Anchors Work Best
  When you analyse a website, you should always perform an SEO competitor analysis as well.
  Most of the times, the #1 competitor has a higher percentage of branded anchor texts, averaging at about 60-70%.
  Here’s one competitive analysis from the cognitiveSEO Tool:
    If we take a look at the anchor text distribution or the top competitor (the one with score 9), we’ll see that it mostly has branded anchor texts. They know it works, so they do it. This is valid regardless of the naturalness of the link profile. Even if the links are natural or unnatural, sites with more branded anchor texts tend to outperform the ones with only commercial anchor texts.
    Branded anchor texts are great because they help grow the overall authority of your website. This means that when you’ll have new posts, they will rank better on their own, without needing to get any links to them.
  However, it’s always a good idea to also have some commercial keywords there as well. This will let Google better understand what the page is about.
  But it’s just so more much natural for people to link to a website using it’s brand rather than a very specific keyword. Just think about it. If you were to link to a new product, how would you rather do it?
  Example:
  Go to shoes.com if you want to purchase these awesome running shoes.
You can find these awesome running shoes on shoes.com.
  Using commercial anchor texts just feels so… forced. It’s so obvious even for a common reader to realize that the keyword is put there on purpose.
  Many times, editors and webmasters even naturally use miscellaneous anchor texts like ‘official website’ or ‘click here’.
  Example:
  To get these awesome shoes from Nike you can click here.
  However, you don’t even need to build commercial anchor texts externally, because you can do it on your own website, which takes us to our next lesson…
  10. Internal Linking is An Awesome Way to Include Commercial Anchor Texts
  If you can’t get any commercial anchor text backlinks without emptying your wallet, then you can use your own website to create keyword right anchor texts through internal linking.
  The only issue here is content. If you don’t have any, you won’t be able to interlink. If you have a very popular article about a very common question in your niche that you’ve answered, you can use that article to pass its authority to a page you want to rank, such as a product category one.
  Lacking internal structure is a massive waste of opportunity, because it’s something you have complete control over. It’s easy to do, but as anything else in SEO, overdoing it is risky. Read our guide about internal linking if you want to learn how to do it the right way.
  11. Unlinked Brand Mentions Can Pay Off Really Well
  If you want to get some relatively easy links, then look for people that have mentioned you, but haven’t linked to you.
  A great and easy way to find these unlinked brand mentions is to use … BrandMentions. Pretty straight forward, isn’t it? The tool does a great job at identifying these and also at filtering them.
    Before you reach out to the webmasters asking them to quickly link to your website, remember that building a connection is more important. It’s a good idea to thank them first and then suggest or ask for a link.
  This only really works well if you’re an already established brand, but also for local businesses and events. You can also use the tool to monitor when any other keywords (such as your product category) shows up on the web.
  12. You CAN Rank a Website High by Earning Links
  I’ve ranked plenty of websites without any link building, just by creating great content consistently and promoting it properly.
  I’m not saying that these websites didn’t have links at all, I’m just saying I wasn’t building or buying them. The came naturally from genuine connections and proposals and quality content.
  Instead of link building, you can take the link earning approach. The concept is simple. Do stuff that deserves and attracts natural links
  Easy to say, right?
  Well, it’s not that hard to do either, actually. Here are just some ideas, besides the general rule of thumb of creating high quality content.
  debating a long time controversial topic
engaging audiences in real time through live blogging/vlogging
interview interesting people in your industry
  However, for this to work, you have to remember that building connections is the best thing you can do. Although network marketing can be annoying, the truth is that we all are network marketers, one way or another.
  Conclusion
  These 5 years of experience taught me enough to know that I can spend my time better somewhere else. I’ve learned a lot more things, but I’ve tried to cover the most important ones. Maybe I’ll expand the list some day.
  As a closing note, content creation and link earning > spam & link building. You can try both paths to figure it out yourself, or you can just avoid the pain by taking my advice. In the end, you’re the one to decide.
  Building content isn’t only helpful for SEO, but also from a marketing perspective. If you don’t become a publisher, you’ll keep paying publishers to feature your products.
  Most of the publishers out there are usually review and affiliate websites, because that’s what people look for before they buy. Of course, if you’re a maker, you can’t review yourself or your competitors. But you can win their trust by answering questions. And trust, in business, is priceless. It cannot be bought. Only earned.
  What have you learned about link building in your SEO adventures? Share it with us in the comments and let’s chat about it!
The post 12 Lessons I’ve Learned from 100+ Link Building Campaigns – Wins & Fails appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.
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krisggordon · 6 years
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12 Lessons I’ve Learned from 100+ Link Building Campaigns – Wins & Fails
One of the first things that beginner SEOs get in contact with is link building, often far before they even hear about content quality or even basic things like proper keyword research or title optimization. 
  Link building is the most controversial topic in SEO and I believe that we should encourage people on not focusing too much on links alone . And in years of doing link building campaigns, I’ve learned a thing or two.  So here they are: 12 lessons I’ve learned from dozens of link building campaign I’ve been working on.
    BlackHat Spam Link Building Tools Don’t Work
Building Free Links Manually Takes Ages & Comes With a Lot of Disappointment
Bought Links and PBNs are Too Expensive & Too risky
Forum Posts & Blog Commenting ARE Useful for SEO
Nofollow Links DO Help You Rank Better
Google Can’t Penalize Everyone & Won’t Penalize You for What You Did 5 Years Ago
Focusing on Link Building Alone is Just NOT Worth It Overall
Guest Posts are Useful… But…
Links With Branded Anchors Work Best
Internal Linking is An Awesome Way to Include Commercial Anchor Texts
Unlinked Brand Mentions Can Pay Off Really Well
You CAN Rank a Website High by Earning Links
  1. BlackHat Spam Link Building Tools Don’t Work
  If you’re an experienced SEO, you’re probably not very impressed about this first point. But there’s a big reason why it’s first in this list. I’ll ask you a question:
When you first started building links, what was the very first thing you tried?
If you’re an honest man, you’ll probably say that some sort of blackhat link building.
  As I said, new SEOs often learn about link building first, far before they hear about anything else. Don’t believe me? Well, with all the (often contradicting) information overload on the internet, people turn to forums to get answers cleared out, because they can read the opinions of a dozen different people at once, or even ask questions directly themselves. Just take a look at one example from a forum:
    Now you might be saying “Yes, but that’s a BlackHat SEO forum. I know it.” Well, that’s true, but take a look at how he says he’s new to SEO and has $600 to spend, yet he already knows about tools and link buying.
  So it’s pretty clear that this beginner already knows something about SEO, just not the right stuff. Why? Because BlackHat SEO looks appealing. You apparently get quick results for very little work. Coming up with cool content ideas is hard and time consuming. Writing them even harder.
  In reality, BlackHat SEO tools are expensive and have a huge learning curve. You’re better off building something solid and safe from the start.
  How am I so sure? Well, because I’ve been there. I wanted to make my life easy. I purchased ScrapeBox, GSA Search Engine Ranker, Captcha Breaker and other software, in an attempt to easy my job.
  I spent weeks if not months to learn the software, time in which I had other expenses that I wasn’t aware of at first, such as proxies. In the end, I realized that most links the tools were building were crap ones, because most websites didn’t only had captchas (which Captcha Breaker could occasionally pass) but were also moderator approved.
  The results? Not impressive. Low to medium results with pretty much a lot of money, effort and stress put in. By low to medium results I mean not on page 1.
  All this happened because I missed one key point. The user. I was so caught in my link building that I completely ignored other things. If I did any OnPage SEO, I constantly thought of ways to include more keywords on a page without looking TOO obvious, but never actually thought about the end user for a bit.
  And I haven’t even mentioned penalties yet. I haven’t really experienced penalties personally (yet again I didn’t quite stick with blackhat methods for long) but many of our cognitiveSEO users and clients that I personally consult know very well the dangers of blackhat link building.
  The real results started kicking in when I finally thought about how to make my website and content genuinely useful for the users. Sure, there are a lot of advanced tactics, technical optimizations and marketing schemes you can perform, but at the core, user experience is king.
  There are also ISP (Internet Service Providers) issues. If you start spamming the web, they will eventually phone you to ask you if everything’s alright. You’ll have to lie, obviously, because it’s against their ToS and probably even illegal in some places.
  A Black Hat Link Building Story
  I interviewed a guy once and he told me about how he used to make around $1000 – $2000 per month by spamming the web. That sounds good, but he ended up with very little profit.
    At first, he was only spamming with one computer and a dozen of proxies, averaging about $75 to $100 per month. So he then thought “Hey, why don’t I scale this up?”. Well… scaling up was a big investment. He ended up buying around 20 computers and also spent a lot of money on the energy bill and the internet service package. The total spending was close to $10000.
  In about 3-4 months, Google started catching up with his scheme and penalized his websites. He started everything allover again, trying to stay under the radar, but each time, Google caught him. It took less and less for Google to catch up. At first 2-3 months, then 1-2 months until he abandoned everything.
  With only 2-3 moths of full earnings, he ended up banking less than he spend on the whole setup. He could of course profit by selling the setup, which is a lot more time consuming than purchasing it. In the end, he ended up having nothing solid and realized it isn’t worth it. 
  2. Building Free Links Manually Takes Ages & Comes With a Lot of Disappointment
  Clients ask about links almost all the time. “They heard that it helps with rankings, so they want as many as possible.” People usually ask for SEO consultancy offers and how many links per month they contain. it seems that in order to have an “SEO package”offer, you need to have some links there.
  However, coming back to reality, it just isn’t possible to promise someone a number of links per month, unless you have a predefined set of website you link out from, which makes everything less relevant and more risky.
  Not only that but you also put everyone at risk, because similar link patterns attract more attention and can impact the whole network. This means that if Google hits one site for link spam, it might hit every site with a similar link pattern. This is also the case with buying links, not only with building them. BlackHat tactics affect everyone, not only the performer.
  I’ve been able to outrank and pull out my middle finger to websites that had dozens of very expensive links purchased and probably PBNs, all with almost no link building at all. I also did manual ‘link building’ here and there, but we’ll talk about it later in the article. I’ll explain why I’ve put link building between brackets, so keep reading.
  To be honest, building links manually is just like using a BlackHat link building tool, but 100000 times slower and infinitely more frustrating, because there’s no filter for the failure (like the software), which now goes directly into your soul.
  You, doing manual link building.
  A friend of mine was recently assigned to build some manual links at his work place. After about one week, he sent me this message: “I feel like I’m doing this for nothing.”
  3. Bought Links and PBNs are Too Expensive & Too risky
  After finding out that manual link building literally makes you cry blood, I decided to purchase some links.
  Here and there, you could get an occasional $10 per link, on a random worthless blogspot. For the real links, on news websites, for example, we were talking about $400 to $1000 per link. Many would also ask for monthly payments of $50 to $200 to keep a link online.
  Of course, these prices apply to the markets I am familiar with; in other niches, links are probably a lot more expensive.
  PBNs can probably be more efficient, however the risks are high and you also need to spend a lot of time creating them and making sure Google won’t catch them. 
  A Private Blog Network’s primary cost is content, which you could be very well creating on your main site.
  Here’s a glimpse of how much it would cost you to build a PBN if you want to avoid doing the work yourself. Although these guys probably know what they’re doing, the risks are still there.
    As long as you have multiple quality websites that you take care of, I don’t see the problem with interlinking them. However, you have to take into account the fact that Google might see it as a PBN and penalize it. I’d focus on one website first and when it really goes good and competition is already behind, I’d expand with another one.
  It’s just that… sometimes, dofollow links ‘for SEO’ are more expensive than a regular advertising post on a high authority, high traffic, well established website. I consider the latter to be more effective. If you find a great advertorial opportunity/deal to get your product or website featured, then by all means go for it. But it’s a better idea if the link has a nofollow tag and if the promotion is clearly specified in the article.
  4. Forum Posts & Blog Commenting ARE Useful for SEO
  Wait! Isn’t this a BlackHat Tactic? I know, this might sound counter intuitive. But the answer si no, it isn’t a BlackHat tactic.
  Forums are communities in which people share opinions, ideas and they are also a great resource. Blog comments are the way readers and content creators interact with each other.
  In order to get links, you need to build connections. If you build connections then you’re doing forum posting and blog commenting the right way. Connections help you get more link opportunities. You get to know one webmaster, then they introduce you to another and so on.
  But that’s not the only way to build connections. You can also go to meetings. Meetings and events are probably the most efficient marketing strategy you can spend time on. You can build more connections, land more leads and secure more clients in one single event ore meeting than you can in months of online efforts.
  Sometimes, it’s not easy to find an event in your niche, but there definitely are adjacent niches where you can go. You just have to think outside the box. Alcohol brands, for example, promote a lot on music festivals. If you make shoes, you don’t have to find a shoemaker meeting. Just go to a fashion meetup, or maybe sports one, depending on your products.
  Me (on the right) networking at an E-commerce Summit 2018
  You might often meet bloggers in similar or adjacent niches and you can collaborate with them. You can also connect with them online, on their blogs. Chances of you getting your comments approved now are much higher. Most of the forum and blog comment links are nofollow anyway, but that’s not a problem, because nofollow links actually help you rank better. I have proof, keep reading.
  If you have a small/medium website or a blog, don’t dismiss comments and forum posts completely.
  5. Nofollow Links DO Help You Rank Better
  We all want dofollow links. Not just for SEO, but even for our own sake. A nofollow sounds sort of like mentioning someone, but talking badly of him. In reality, nofollow links aren’t bad. They can still help you rank better. If you want proof, check out this article about nofollow links.
  Countless times has it been proven to me that nofollow links help you rank higher.
  If you do purchase an advertorial with a link, not only will you theoretically be legal by using a nofollow link, but you’ll tell Google “Hey, I’m following the rules. Are we cool?”.
  Try it and you’ll see for yourself. Just don’t bother building useless nofollow links from spam or random posts on random blogs and forums. Use proper advertising on relevant websites with good traffic and adequate audience. That’s the best way to go for.
  It’s funny, I’ve even found another “X link building mistakes” article which states that building nofollow links is in fact a mistake. A mistake is having an unnatural link profile and a 100% dofollow link profile is definitely unnatural.
  The problem with dofollow links is that Google wants them to come naturally, without any monetary incentives. So Google decided to create the nofollow tag to be added to sponsored links. Obviously, nobody cared about that and Google had to bring in penalties.
  So everytime you buy dofollow links, you’re exposing yourself to the risk of penalty. Google penalizes sites both ways, so publishers started avoiding giving dofollow links altogether.
  John Mueller confirmed that adding a nofollow tag to any kind of paid or incentivised link will remove the risk of a Google Penalty.
  Nofollow links are fine.
— John ☆.o(≧▽≦)o.☆ (@JohnMu) January 15, 2018
  Now I’m just making assumptions, but I don’t find it hard for Google to realize a MyBusiness review is fake, if some account with a high activity in local stores from Texas reviews a restaurant from North Dakota, without ever visiting it.
  Same goes with buying links. We’re all using Gmail, and even if we don’t, we’re probably logged in a Google account in some way, through our browser. It wouldn’t be hard for Google to figure out connections between webmasters.
  I know, it sounds paranoid, but since they have patents on listening to what you say through your microphone to server you personalized ads… I don’t know what isn’t possible.
  6. Google Can’t Penalize Everyone & Won’t Penalize You for What You Did 5 Years Ago
  At first, when looking at a very competitive niche and seeing a ton of BlackHat links, you might be thinking that it works and that’s the way to go. That’s not the point. Google doesn’t rank the website with the most links, it ranks the best website.
youtube
    What John is saying is that most unnatural links are actually ignored. So if a site does have unnatural links, it doesn’t mean it isn’t still the best result out there. Google tries to satisfy the user, not the other websites. If the user isn’t satisfied, it stops coming on Google.
  For example, let’s suppose that Adidas and Nike do a lot of BlackHat SEO, but some Chinese ghost brands like Abibas and Nikae do WhiteHat SEO. Should Google rank those when people search for “best sport shoes brands”?
  And if all websites that rank for a keyword were to be penalized… who would be ranking? Nobody?
  If your competitors are ranking above you but they have a lot of spammy links, you might want to read this article about how to outrun them.
  You have to take into account that Google gives a lot more damns about user experience that it gives about links. If you build 100 links and Google boosts you up, it won’t be long until it drops you back forever if your website sucks.
  If your competition is full of spammy links or purchased links, you’re at an advantage. Google is always looking for the perfect candidate to put it on spot #1. Focus on doing something better or just as good as them. Only after that think of ways to promote your website and obtain backlinks.
  Also, if you start doing SEO for a new client, unless the client is obviously penalized, focus on earning new links instead of getting rid of old ones.
  7. Focusing on Link Building Alone is Just NOT Worth It Overall
  Now… Don’t get me wrong. Links are useful. You should try to get them, as much as possible. You should be always looking for new link opportunities.
  So if someone tells you “Hey, cool content man, I’ll write about it and link to you.” don’t go and tell them “No thanks, man. I don’t do link building.” That would be… dumb. It’s just that people get it wrong and instead of acquiring links the right way, they sell their souls to the devil for links.
  Quality links are a byproduct of good marketing, the one thing you should be chasing instead of links alone.
  Even here, at cognitiveSEO we’ve focused more on content creation and promotion over the past 2 years. The results were visibly better than anything we’ve tried in the past, when building links was the cool kid. Our traffic went up and so did the interactions with our content.
  By writing quality content we were even able to land a couple of guest posts every year, without even asking for them. People would simply read our content and ask us if we can write for them. That’s a great way to get a link back to one of your articles or even products. Now imagine our success rate if we actually chased guest posts. However… 
  8. Guest Posts are Useful… But…
  You see, when you do guest posts, the best possible outcome for you is to write something really good. If you write low quality guest posts, you get low quality results with them. Nobody will read them and the host will probably never work with you again.
  If you write a successful post, that ranks high and actually drives traffic to the hosts website and even gets people to link to it, then you’re prone to write again there soon. Isn’t it awesome to have a writer that can bring traffic to your website? I hope you see where this is going.
  Wouldn’t you rather have a good writer that brings targeted traffic… on your own website, instead of someone else’s website?
  A couple of guest posts here and there on really authoritative websites in your niche are useful, of course, and you should go for it. But I’d rather spend some money on an advertorial on a website that won’t accept guest posts but could actually bring me real traffic. It’s a lot less work and probably a lot more profitable.
  Often times the links you get from guest posts aren’t even dofollow. That’s not necessarily a bad thing, but the best outcome would be if those links actually drove targeted traffic to your website, instead of just staying there only for Google. It’s not even guaranteed that Google will take it into consideration.
  Spend more time creating quality content on your website instead of creating quality content on other people’s websites.
  9. Links With Branded Anchors Work Best
  When you analyse a website, you should always perform an SEO competitor analysis as well.
  Most of the times, the #1 competitor has a higher percentage of branded anchor texts, averaging at about 60-70%.
  Here’s one competitive analysis from the cognitiveSEO Tool:
    If we take a look at the anchor text distribution or the top competitor (the one with score 9), we’ll see that it mostly has branded anchor texts. They know it works, so they do it. This is valid regardless of the naturalness of the link profile. Even if the links are natural or unnatural, sites with more branded anchor texts tend to outperform the ones with only commercial anchor texts.
    Branded anchor texts are great because they help grow the overall authority of your website. This means that when you’ll have new posts, they will rank better on their own, without needing to get any links to them.
  However, it’s always a good idea to also have some commercial keywords there as well. This will let Google better understand what the page is about.
  But it’s just so more much natural for people to link to a website using it’s brand rather than a very specific keyword. Just think about it. If you were to link to a new product, how would you rather do it?
  Example:
  Go to shoes.com if you want to purchase these awesome running shoes.
You can find these awesome running shoes on shoes.com.
  Using commercial anchor texts just feels so… forced. It’s so obvious even for a common reader to realize that the keyword is put there on purpose.
  Many times, editors and webmasters even naturally use miscellaneous anchor texts like ‘official website’ or ‘click here’.
  Example:
  To get these awesome shoes from Nike you can click here.
  However, you don’t even need to build commercial anchor texts externally, because you can do it on your own website, which takes us to our next lesson…
  10. Internal Linking is An Awesome Way to Include Commercial Anchor Texts
  If you can’t get any commercial anchor text backlinks without emptying your wallet, then you can use your own website to create keyword right anchor texts through internal linking.
  The only issue here is content. If you don’t have any, you won’t be able to interlink. If you have a very popular article about a very common question in your niche that you’ve answered, you can use that article to pass its authority to a page you want to rank, such as a product category one.
  Lacking internal structure is a massive waste of opportunity, because it’s something you have complete control over. It’s easy to do, but as anything else in SEO, overdoing it is risky. Read our guide about internal linking if you want to learn how to do it the right way.
  11. Unlinked Brand Mentions Can Pay Off Really Well
  If you want to get some relatively easy links, then look for people that have mentioned you, but haven’t linked to you.
  A great and easy way to find these unlinked brand mentions is to use … BrandMentions. Pretty straight forward, isn’t it? The tool does a great job at identifying these and also at filtering them.
    Before you reach out to the webmasters asking them to quickly link to your website, remember that building a connection is more important. It’s a good idea to thank them first and then suggest or ask for a link.
  This only really works well if you’re an already established brand, but also for local businesses and events. You can also use the tool to monitor when any other keywords (such as your product category) shows up on the web.
  12. You CAN Rank a Website High by Earning Links
  I’ve ranked plenty of websites without any link building, just by creating great content consistently and promoting it properly.
  I’m not saying that these websites didn’t have links at all, I’m just saying I wasn’t building or buying them. The came naturally from genuine connections and proposals and quality content.
  Instead of link building, you can take the link earning approach. The concept is simple. Do stuff that deserves and attracts natural links
  Easy to say, right?
  Well, it’s not that hard to do either, actually. Here are just some ideas, besides the general rule of thumb of creating high quality content.
  debating a long time controversial topic
engaging audiences in real time through live blogging/vlogging
interview interesting people in your industry
  However, for this to work, you have to remember that building connections is the best thing you can do. Although network marketing can be annoying, the truth is that we all are network marketers, one way or another.
  Conclusion
  These 5 years of experience taught me enough to know that I can spend my time better somewhere else. I’ve learned a lot more things, but I’ve tried to cover the most important ones. Maybe I’ll expand the list some day.
  As a closing note, content creation and link earning > spam & link building. You can try both paths to figure it out yourself, or you can just avoid the pain by taking my advice. In the end, you’re the one to decide.
  Building content isn’t only helpful for SEO, but also from a marketing perspective. If you don’t become a publisher, you’ll keep paying publishers to feature your products.
  Most of the publishers out there are usually review and affiliate websites, because that’s what people look for before they buy. Of course, if you’re a maker, you can’t review yourself or your competitors. But you can win their trust by answering questions. And trust, in business, is priceless. It cannot be bought. Only earned.
  What have you learned about link building in your SEO adventures? Share it with us in the comments and let’s chat about it!
The post 12 Lessons I’ve Learned from 100+ Link Building Campaigns – Wins & Fails appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.
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wjwilliams29 · 6 years
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12 Lessons I’ve Learned from 100+ Link Building Campaigns – Wins & Fails
One of the first things that beginner SEOs get in contact with is link building, often far before they even hear about content quality or even basic things like proper keyword research or title optimization. 
  Link building is the most controversial topic in SEO and I believe that we should encourage people on not focusing too much on links alone . And in years of doing link building campaigns, I’ve learned a thing or two.  So here they are: 12 lessons I’ve learned from dozens of link building campaign I’ve been working on.
    BlackHat Spam Link Building Tools Don’t Work
Building Free Links Manually Takes Ages & Comes With a Lot of Disappointment
Bought Links and PBNs are Too Expensive & Too risky
Forum Posts & Blog Commenting ARE Useful for SEO
Nofollow Links DO Help You Rank Better
Google Can’t Penalize Everyone & Won’t Penalize You for What You Did 5 Years Ago
Focusing on Link Building Alone is Just NOT Worth It Overall
Guest Posts are Useful… But…
Links With Branded Anchors Work Best
Internal Linking is An Awesome Way to Include Commercial Anchor Texts
Unlinked Brand Mentions Can Pay Off Really Well
You CAN Rank a Website High by Earning Links
  1. BlackHat Spam Link Building Tools Don’t Work
  If you’re an experienced SEO, you’re probably not very impressed about this first point. But there’s a big reason why it’s first in this list. I’ll ask you a question:
When you first started building links, what was the very first thing you tried?
If you’re an honest man, you’ll probably say that some sort of blackhat link building.
  As I said, new SEOs often learn about link building first, far before they hear about anything else. Don’t believe me? Well, with all the (often contradicting) information overload on the internet, people turn to forums to get answers cleared out, because they can read the opinions of a dozen different people at once, or even ask questions directly themselves. Just take a look at one example from a forum:
    Now you might be saying “Yes, but that’s a BlackHat SEO forum. I know it.” Well, that’s true, but take a look at how he says he’s new to SEO and has $600 to spend, yet he already knows about tools and link buying.
  So it’s pretty clear that this beginner already knows something about SEO, just not the right stuff. Why? Because BlackHat SEO looks appealing. You apparently get quick results for very little work. Coming up with cool content ideas is hard and time consuming. Writing them even harder.
  In reality, BlackHat SEO tools are expensive and have a huge learning curve. You’re better off building something solid and safe from the start.
  How am I so sure? Well, because I’ve been there. I wanted to make my life easy. I purchased ScrapeBox, GSA Search Engine Ranker, Captcha Breaker and other software, in an attempt to easy my job.
  I spent weeks if not months to learn the software, time in which I had other expenses that I wasn’t aware of at first, such as proxies. In the end, I realized that most links the tools were building were crap ones, because most websites didn’t only had captchas (which Captcha Breaker could occasionally pass) but were also moderator approved.
  The results? Not impressive. Low to medium results with pretty much a lot of money, effort and stress put in. By low to medium results I mean not on page 1.
  All this happened because I missed one key point. The user. I was so caught in my link building that I completely ignored other things. If I did any OnPage SEO, I constantly thought of ways to include more keywords on a page without looking TOO obvious, but never actually thought about the end user for a bit.
  And I haven’t even mentioned penalties yet. I haven’t really experienced penalties personally (yet again I didn’t quite stick with blackhat methods for long) but many of our cognitiveSEO users and clients that I personally consult know very well the dangers of blackhat link building.
  The real results started kicking in when I finally thought about how to make my website and content genuinely useful for the users. Sure, there are a lot of advanced tactics, technical optimizations and marketing schemes you can perform, but at the core, user experience is king.
  There are also ISP (Internet Service Providers) issues. If you start spamming the web, they will eventually phone you to ask you if everything’s alright. You’ll have to lie, obviously, because it’s against their ToS and probably even illegal in some places.
  A Black Hat Link Building Story
  I interviewed a guy once and he told me about how he used to make around $1000 – $2000 per month by spamming the web. That sounds good, but he ended up with very little profit.
    At first, he was only spamming with one computer and a dozen of proxies, averaging about $75 to $100 per month. So he then thought “Hey, why don’t I scale this up?”. Well… scaling up was a big investment. He ended up buying around 20 computers and also spent a lot of money on the energy bill and the internet service package. The total spending was close to $10000.
  In about 3-4 months, Google started catching up with his scheme and penalized his websites. He started everything allover again, trying to stay under the radar, but each time, Google caught him. It took less and less for Google to catch up. At first 2-3 months, then 1-2 months until he abandoned everything.
  With only 2-3 moths of full earnings, he ended up banking less than he spend on the whole setup. He could of course profit by selling the setup, which is a lot more time consuming than purchasing it. In the end, he ended up having nothing solid and realized it isn’t worth it. 
  2. Building Free Links Manually Takes Ages & Comes With a Lot of Disappointment
  Clients ask about links almost all the time. “They heard that it helps with rankings, so they want as many as possible.” People usually ask for SEO consultancy offers and how many links per month they contain. it seems that in order to have an “SEO package”offer, you need to have some links there.
  However, coming back to reality, it just isn’t possible to promise someone a number of links per month, unless you have a predefined set of website you link out from, which makes everything less relevant and more risky.
  Not only that but you also put everyone at risk, because similar link patterns attract more attention and can impact the whole network. This means that if Google hits one site for link spam, it might hit every site with a similar link pattern. This is also the case with buying links, not only with building them. BlackHat tactics affect everyone, not only the performer.
  I’ve been able to outrank and pull out my middle finger to websites that had dozens of very expensive links purchased and probably PBNs, all with almost no link building at all. I also did manual ‘link building’ here and there, but we’ll talk about it later in the article. I’ll explain why I’ve put link building between brackets, so keep reading.
  To be honest, building links manually is just like using a BlackHat link building tool, but 100000 times slower and infinitely more frustrating, because there’s no filter for the failure (like the software), which now goes directly into your soul.
  You, doing manual link building.
  A friend of mine was recently assigned to build some manual links at his work place. After about one week, he sent me this message: “I feel like I’m doing this for nothing.”
  3. Bought Links and PBNs are Too Expensive & Too risky
  After finding out that manual link building literally makes you cry blood, I decided to purchase some links.
  Here and there, you could get an occasional $10 per link, on a random worthless blogspot. For the real links, on news websites, for example, we were talking about $400 to $1000 per link. Many would also ask for monthly payments of $50 to $200 to keep a link online.
  Of course, these prices apply to the markets I am familiar with; in other niches, links are probably a lot more expensive.
  PBNs can probably be more efficient, however the risks are high and you also need to spend a lot of time creating them and making sure Google won’t catch them. 
  A Private Blog Network’s primary cost is content, which you could be very well creating on your main site.
  Here’s a glimpse of how much it would cost you to build a PBN if you want to avoid doing the work yourself. Although these guys probably know what they’re doing, the risks are still there.
    As long as you have multiple quality websites that you take care of, I don’t see the problem with interlinking them. However, you have to take into account the fact that Google might see it as a PBN and penalize it. I’d focus on one website first and when it really goes good and competition is already behind, I’d expand with another one.
  It’s just that… sometimes, dofollow links ‘for SEO’ are more expensive than a regular advertising post on a high authority, high traffic, well established website. I consider the latter to be more effective. If you find a great advertorial opportunity/deal to get your product or website featured, then by all means go for it. But it’s a better idea if the link has a nofollow tag and if the promotion is clearly specified in the article.
  4. Forum Posts & Blog Commenting ARE Useful for SEO
  Wait! Isn’t this a BlackHat Tactic? I know, this might sound counter intuitive. But the answer si no, it isn’t a BlackHat tactic.
  Forums are communities in which people share opinions, ideas and they are also a great resource. Blog comments are the way readers and content creators interact with each other.
  In order to get links, you need to build connections. If you build connections then you’re doing forum posting and blog commenting the right way. Connections help you get more link opportunities. You get to know one webmaster, then they introduce you to another and so on.
  But that’s not the only way to build connections. You can also go to meetings. Meetings and events are probably the most efficient marketing strategy you can spend time on. You can build more connections, land more leads and secure more clients in one single event ore meeting than you can in months of online efforts.
  Sometimes, it’s not easy to find an event in your niche, but there definitely are adjacent niches where you can go. You just have to think outside the box. Alcohol brands, for example, promote a lot on music festivals. If you make shoes, you don’t have to find a shoemaker meeting. Just go to a fashion meetup, or maybe sports one, depending on your products.
  Me (on the right) networking at an E-commerce Summit 2018
  You might often meet bloggers in similar or adjacent niches and you can collaborate with them. You can also connect with them online, on their blogs. Chances of you getting your comments approved now are much higher. Most of the forum and blog comment links are nofollow anyway, but that’s not a problem, because nofollow links actually help you rank better. I have proof, keep reading.
  If you have a small/medium website or a blog, don’t dismiss comments and forum posts completely.
  5. Nofollow Links DO Help You Rank Better
  We all want dofollow links. Not just for SEO, but even for our own sake. A nofollow sounds sort of like mentioning someone, but talking badly of him. In reality, nofollow links aren’t bad. They can still help you rank better. If you want proof, check out this article about nofollow links.
  Countless times has it been proven to me that nofollow links help you rank higher.
  If you do purchase an advertorial with a link, not only will you theoretically be legal by using a nofollow link, but you’ll tell Google “Hey, I’m following the rules. Are we cool?”.
  Try it and you’ll see for yourself. Just don’t bother building useless nofollow links from spam or random posts on random blogs and forums. Use proper advertising on relevant websites with good traffic and adequate audience. That’s the best way to go for.
  It’s funny, I’ve even found another “X link building mistakes” article which states that building nofollow links is in fact a mistake. A mistake is having an unnatural link profile and a 100% dofollow link profile is definitely unnatural.
  The problem with dofollow links is that Google wants them to come naturally, without any monetary incentives. So Google decided to create the nofollow tag to be added to sponsored links. Obviously, nobody cared about that and Google had to bring in penalties.
  So everytime you buy dofollow links, you’re exposing yourself to the risk of penalty. Google penalizes sites both ways, so publishers started avoiding giving dofollow links altogether.
  John Mueller confirmed that adding a nofollow tag to any kind of paid or incentivised link will remove the risk of a Google Penalty.
  Nofollow links are fine.
— John ☆.o(≧▽≦)o.☆ (@JohnMu) January 15, 2018
  Now I’m just making assumptions, but I don’t find it hard for Google to realize a MyBusiness review is fake, if some account with a high activity in local stores from Texas reviews a restaurant from North Dakota, without ever visiting it.
  Same goes with buying links. We’re all using Gmail, and even if we don’t, we’re probably logged in a Google account in some way, through our browser. It wouldn’t be hard for Google to figure out connections between webmasters.
  I know, it sounds paranoid, but since they have patents on listening to what you say through your microphone to server you personalized ads… I don’t know what isn’t possible.
  6. Google Can’t Penalize Everyone & Won’t Penalize You for What You Did 5 Years Ago
  At first, when looking at a very competitive niche and seeing a ton of BlackHat links, you might be thinking that it works and that’s the way to go. That’s not the point. Google doesn’t rank the website with the most links, it ranks the best website.
youtube
    What John is saying is that most unnatural links are actually ignored. So if a site does have unnatural links, it doesn’t mean it isn’t still the best result out there. Google tries to satisfy the user, not the other websites. If the user isn’t satisfied, it stops coming on Google.
  For example, let’s suppose that Adidas and Nike do a lot of BlackHat SEO, but some Chinese ghost brands like Abibas and Nikae do WhiteHat SEO. Should Google rank those when people search for “best sport shoes brands”?
  And if all websites that rank for a keyword were to be penalized… who would be ranking? Nobody?
  If your competitors are ranking above you but they have a lot of spammy links, you might want to read this article about how to outrun them.
  You have to take into account that Google gives a lot more damns about user experience that it gives about links. If you build 100 links and Google boosts you up, it won’t be long until it drops you back forever if your website sucks.
  If your competition is full of spammy links or purchased links, you’re at an advantage. Google is always looking for the perfect candidate to put it on spot #1. Focus on doing something better or just as good as them. Only after that think of ways to promote your website and obtain backlinks.
  Also, if you start doing SEO for a new client, unless the client is obviously penalized, focus on earning new links instead of getting rid of old ones.
  7. Focusing on Link Building Alone is Just NOT Worth It Overall
  Now… Don’t get me wrong. Links are useful. You should try to get them, as much as possible. You should be always looking for new link opportunities.
  So if someone tells you “Hey, cool content man, I’ll write about it and link to you.” don’t go and tell them “No thanks, man. I don’t do link building.” That would be… dumb. It’s just that people get it wrong and instead of acquiring links the right way, they sell their souls to the devil for links.
  Quality links are a byproduct of good marketing, the one thing you should be chasing instead of links alone.
  Even here, at cognitiveSEO we’ve focused more on content creation and promotion over the past 2 years. The results were visibly better than anything we’ve tried in the past, when building links was the cool kid. Our traffic went up and so did the interactions with our content.
  By writing quality content we were even able to land a couple of guest posts every year, without even asking for them. People would simply read our content and ask us if we can write for them. That’s a great way to get a link back to one of your articles or even products. Now imagine our success rate if we actually chased guest posts. However… 
  8. Guest Posts are Useful… But…
  You see, when you do guest posts, the best possible outcome for you is to write something really good. If you write low quality guest posts, you get low quality results with them. Nobody will read them and the host will probably never work with you again.
  If you write a successful post, that ranks high and actually drives traffic to the hosts website and even gets people to link to it, then you’re prone to write again there soon. Isn’t it awesome to have a writer that can bring traffic to your website? I hope you see where this is going.
  Wouldn’t you rather have a good writer that brings targeted traffic… on your own website, instead of someone else’s website?
  A couple of guest posts here and there on really authoritative websites in your niche are useful, of course, and you should go for it. But I’d rather spend some money on an advertorial on a website that won’t accept guest posts but could actually bring me real traffic. It’s a lot less work and probably a lot more profitable.
  Often times the links you get from guest posts aren’t even dofollow. That’s not necessarily a bad thing, but the best outcome would be if those links actually drove targeted traffic to your website, instead of just staying there only for Google. It’s not even guaranteed that Google will take it into consideration.
  Spend more time creating quality content on your website instead of creating quality content on other people’s websites.
  9. Links With Branded Anchors Work Best
  When you analyse a website, you should always perform an SEO competitor analysis as well.
  Most of the times, the #1 competitor has a higher percentage of branded anchor texts, averaging at about 60-70%.
  Here’s one competitive analysis from the cognitiveSEO Tool:
    If we take a look at the anchor text distribution or the top competitor (the one with score 9), we’ll see that it mostly has branded anchor texts. They know it works, so they do it. This is valid regardless of the naturalness of the link profile. Even if the links are natural or unnatural, sites with more branded anchor texts tend to outperform the ones with only commercial anchor texts.
    Branded anchor texts are great because they help grow the overall authority of your website. This means that when you’ll have new posts, they will rank better on their own, without needing to get any links to them.
  However, it’s always a good idea to also have some commercial keywords there as well. This will let Google better understand what the page is about.
  But it’s just so more much natural for people to link to a website using it’s brand rather than a very specific keyword. Just think about it. If you were to link to a new product, how would you rather do it?
  Example:
  Go to shoes.com if you want to purchase these awesome running shoes.
You can find these awesome running shoes on shoes.com.
  Using commercial anchor texts just feels so… forced. It’s so obvious even for a common reader to realize that the keyword is put there on purpose.
  Many times, editors and webmasters even naturally use miscellaneous anchor texts like ‘official website’ or ‘click here’.
  Example:
  To get these awesome shoes from Nike you can click here.
  However, you don’t even need to build commercial anchor texts externally, because you can do it on your own website, which takes us to our next lesson…
  10. Internal Linking is An Awesome Way to Include Commercial Anchor Texts
  If you can’t get any commercial anchor text backlinks without emptying your wallet, then you can use your own website to create keyword right anchor texts through internal linking.
  The only issue here is content. If you don’t have any, you won’t be able to interlink. If you have a very popular article about a very common question in your niche that you’ve answered, you can use that article to pass its authority to a page you want to rank, such as a product category one.
  Lacking internal structure is a massive waste of opportunity, because it’s something you have complete control over. It’s easy to do, but as anything else in SEO, overdoing it is risky. Read our guide about internal linking if you want to learn how to do it the right way.
  11. Unlinked Brand Mentions Can Pay Off Really Well
  If you want to get some relatively easy links, then look for people that have mentioned you, but haven’t linked to you.
  A great and easy way to find these unlinked brand mentions is to use … BrandMentions. Pretty straight forward, isn’t it? The tool does a great job at identifying these and also at filtering them.
    Before you reach out to the webmasters asking them to quickly link to your website, remember that building a connection is more important. It’s a good idea to thank them first and then suggest or ask for a link.
  This only really works well if you’re an already established brand, but also for local businesses and events. You can also use the tool to monitor when any other keywords (such as your product category) shows up on the web.
  12. You CAN Rank a Website High by Earning Links
  I’ve ranked plenty of websites without any link building, just by creating great content consistently and promoting it properly.
  I’m not saying that these websites didn’t have links at all, I’m just saying I wasn’t building or buying them. The came naturally from genuine connections and proposals and quality content.
  Instead of link building, you can take the link earning approach. The concept is simple. Do stuff that deserves and attracts natural links
  Easy to say, right?
  Well, it’s not that hard to do either, actually. Here are just some ideas, besides the general rule of thumb of creating high quality content.
  debating a long time controversial topic
engaging audiences in real time through live blogging/vlogging
interview interesting people in your industry
  However, for this to work, you have to remember that building connections is the best thing you can do. Although network marketing can be annoying, the truth is that we all are network marketers, one way or another.
  Conclusion
  These 5 years of experience taught me enough to know that I can spend my time better somewhere else. I’ve learned a lot more things, but I’ve tried to cover the most important ones. Maybe I’ll expand the list some day.
  As a closing note, content creation and link earning > spam & link building. You can try both paths to figure it out yourself, or you can just avoid the pain by taking my advice. In the end, you’re the one to decide.
  Building content isn’t only helpful for SEO, but also from a marketing perspective. If you don’t become a publisher, you’ll keep paying publishers to feature your products.
  Most of the publishers out there are usually review and affiliate websites, because that’s what people look for before they buy. Of course, if you’re a maker, you can’t review yourself or your competitors. But you can win their trust by answering questions. And trust, in business, is priceless. It cannot be bought. Only earned.
  What have you learned about link building in your SEO adventures? Share it with us in the comments and let’s chat about it!
The post 12 Lessons I’ve Learned from 100+ Link Building Campaigns – Wins & Fails appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.
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