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magicaltrash · 5 months

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Which is more surprising? See-through trash cans or the Coca-Cola logo in blue? These security-friendly trash cans at Disneyland Paris are located in guest parking areas outside of security screening zones. They are themed as "security theater." // Disneyland Paris Resort, Parking, 2023 [Source: Disneyphile.fr. Used by Permission.]

#Disney #Magical Trash #Disney Trash Can #Trash Can #2023 #Security #See Through Can #Recycling #Paris #Disneyland Resort Paris #DLRP #Disneyland Paris Resort #DLPR #DIsneyland Paris #Parking #Coca-Cola #Coke

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disneyremnants · 1 year

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After Horizons closed in 1999, the original Mesa Verde Hovercraft and Sea Castle Submarine were moved to the Studio Tram Tour over at Disneyland Paris! Sadly, the attraction was replaced by Cars Road Trip in 2022- but it is likely that the props now live in the archives!

#Disney Remnants #Disney #Forgotten Disney #Disney history #Disney facts #Disney parks #Disneyland Paris Resort #Walt Disney Studios Park #Production Courtyard #Studio Tram Tour: Behind the Magic #Walt Disney World Resort #Epcot #World Discovery #Horizons

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disneyparktournament · 4 months

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The next tournament will be the Best Original Park Song

Nominate your favourite song original to the Disney theme parks here.

I’m expecting this list to be EPCOT heavy as there are many original songs from EPCOT - there was even a whole vinyl album in the 80s (I need to show my copy off), purely of original EPCOT songs, such as One Little Spark, It’s Fun to Be Free, Golden Dream, Magic Journeys, Listen To the Land, Veggie Veggie Fruit Fruit, and there have been more since such as Celebrate the Future Hand In Hand, Destiny, We Go On and others.

Rules

The song has to have been specifically created for the parks - it can be from a parade, a fireworks show, an Epcot Pavilion, it just can’t have existed before, and yes, this does mean no It’s A Small World and no Great Big Beautiful Tomorrow as they came from the 1964 World’s Fair

To clarify, “Disney Parks” in this instance includes any of the 12 theme parks, 2 water parks, and 6 resorts worldwide. Disney Springs, Disney Village, Disneytown, Downtown Disney and the 51 hotels at those resorts worldwide are not included. Aulani, Vero Beach, and Hilton Head are also not included, and neither is ESPN Wide World of Sports

The song doesn’t need to have lyrics, so feel free to nominate pieces of music too

No nominating the same song twice. That’s cheating

Nominations will be open until January 20th.

#disney #disney parks #tumblr polls #tumblr tournament #disneyland resort #walt disney world resort #Walt Disney world #tokyo disney resort #Disneyland resort paris #Hong Kong Disneyland resort #shanghai disney resort

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thenerdsofcolor · 16 days

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Star Tours Gets a New Destination During Season of the Force

Since Star Tours launched in Tomorrowland at the Disneyland Resort in 1987, it was the premiere attraction for Star Wars fans. Nearly four decades later, it remains a fan-favorite attraction, adding newer destinations as more upgrades are added to improve the guest experience. Now that the Disneyland Resort is celebrating the Season of the Force, Star Tours has added the planet Seatos as a new…

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#Ahsoka #Andor #Diego Luna #Disney Parks #Disney’s Hollywood Studios #Disneyland Paris #Disneyland Resort #Pedro Pascal #Rosario Dawson #Season of the Force #Star Tours #Star Wars #The Mandalorian

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jimfromdisney · 2 years

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princess aurora ✨

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squideo · 1 year

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The Magic Behind Disney’s The Little Duck Advert

In this series, Squideo has examined the best ways to turn advertising content into gold. Now that we’ve broken down the eight key ingredients, it’s time to dive deep into some examples of stellar advertising. This week, the advert in question was picked by Squideo’s Creative Director Hannah Bales.

When asked why this particular advert had become her favourite of all time, Hannah said: “I feel that all Disney Park ads are really impactful and meaningful. When I was growing up I remember the advert were the kid loses a balloon and chases it all over the park until he finds Mickey Mouse holding it. The duckling one is the same, it really gives me goosebumps. It’s just so cute!”

Disnetasia 1992

Disney hardly needs an introduction but let’s look into the history of Disneyland Paris. When The Little Duck was released in 2018, the amusement park had just celebrated its 25th anniversary. The European version of Disneyland had its ups and downs since it opened in 1992, with speculation in the early 2000s that it would go bankrupt. By 2022, its 30th anniversary, Disneyland Paris was the most-visited theme park in Europe – yet it has still faced financial uncertainty. In 2014, the Walt Disney Company had to issue a €1 billion bailout as the park faced mounting debts. The park needs at least 15 million visitors every year to make it sustainable, yet in some years it fell short of this goal and in others it barely scraped by.

Part of the park’s initial failure was its uncertain branding. Was it an American theme park in Europe? Would it emulate European or French culture? Before it opened, a notable theatre director, Ariane Mnouchkine, warned that EuroDisney would be akin to a “cultural Chernobyl” and the official opening was marred by protests. In the first nine weeks, almost 10 percent of staff quit. In its first year, the park recorded a $300 million loss and a $920 million loss in 1993. It didn’t turn a profit, small as it was, until 1995. To some, the park seemed doomed.

The Wise Little Disney

From this rocky start, the situation slowly improved for Disneyland Paris but its branding remained an issue. Within the first seventeen years of operation, the park changed its name five times; originally it was called the Euro Disney Resort.

Every expectation the Walt Disney Company had for the park was proved wrong, from the demand for hotel rooms, European cuisine and alcohol, to the duration of guests’ stay at the park. The name was another example of this. For American customers, Euro sounded exotic but in Europe the word was associated with currency and business.

Attendance increased after changing the park’s name and altering some aspects of the experience, but its finances remained shaky. It wasn’t until 2019, that Disneyland Paris recorded its first annual profit in eleven years. Incidentally, the year before, it ran a new advert promoting the park.

Produced by BETC, The Little Duck notably launched a new slogan for the park: Where Magic Gets Real. Described as a short film rather than an advert its accompanying press release stated:

"This film represents an evolution of the brand's communication, moving towards the sort of universal storytelling that the Disney brand embodies. The epic saga, blending together love, humour and courage, is aimed at all of those—big and small—who grew up with a Disney idol whom they still wish to meet one day. Because at Disneyland Paris, magic is for real."

Duck, Duck, Disney, Goosebumps

The Little Duck received over 4.1 million views on YouTube and was broadcast across Europe in 2018. The following year was the first that Disneyland Paris turned a profit in eleven years. 2018 was also the first year Disneyland Paris exceeded 15 million visitors in several years, although this boom was inspired by 25th Anniversary celebrations.

The impact of The Little Duck cannot be understated, however, and greatly contributed to the park’s present branding. But why did The Little Duck become such a big hit?

Natural Nostalgia

The advert’s main character bears striking resemblance to The Ugly Duckling, which Disney had adapted as a short, animated film in 1939 for its Silly Symphonies series (The Ugly Duckling was the last in the series). The duckling in The Little Duck is white, unlike the typical pale yellow of a real duckling – just like the character in The Ugly Duckling. Even for audiences unfamiliar with the Disney adaptation, the fairy-tale is well known in European culture as it was originally created by Hans Christian Anderson.

Included in the video is the character mascot of Donald Duck from the park, which visitors to any Walt Disney theme park will be familiar with hugging, as well as several pages from Walt Disney's Comics and Stories. The magazine ran from 1940 and had a significant readership as one of the best-selling comic books of all time.

Nostalgia might seem like an odd trait to factor into a theme park advert, since the primary demographic targeted is children. However, when you consider the age of their parents these nostalgic tributes are a perfect way to tap into their childhood memories and encourage a trip to the place that made them: a Disney theme park.

Colourful Character

Mickey Mouse, as the principal Disney character, usually takes the lead in Disney adverts. The Little Duck, however, keeps the spotlight on another classic Disney character: Donald Duck. By breaking away from the expectation that Mickey Mouse will appear in the advert, The Little Duck became more memorable.

It also creates a distinction between the Mickey Mouse adverts that promote the American Disney theme parks, and this advert for Disneyland Paris. One of the park’s biggest issues in its early branding was how the European version differed from its American counterparts. The park replicated many successful aspects of Disneyland California and Disneyworld Florida, but failed to carve out a European image for itself. Common practices in America, like prohibiting the sale of alcohol within the park, proved unpopular in Europe. The food options were primarily American, which meant non-European visitors couldn’t sample different cuisine styles.

The brand needed to put a border between itself and American Disney; ideas could be exchanged but they should have a separate identity. Something The Little Duck accomplished when it chose Donald Duck over Mickey Mouse.

Enduring Emotion

Like Donald Duck, the duckling in the advert is anthropomorphised to create an emotional connection between the character and audience. While the duckling doesn’t talk (barring the odd quack and chirp) or wear clothes like Donald Duck, music and expressions are used to convey its hope, its sadness and its joy. The lack of a talking character or narration, of course, also makes it easier for the advert to be shown across multiple European countries; the continent was the focus for this marketing campaign despite the popularity of the park amongst North American and Asian tourists.

Before the advert was released, the character was promoted on Disneyland Paris’ Twitter account through a series of missing-style posters. That got people keeping an eye out for their adorable main character even before it graced TV screens.

Content Worth Gold

What do you think? What made The Little Duck so successful? Watch the full advert below and let us know in the comments.

youtube

Get in touch with the Squideo team today to find out how we can improve your advertising strategy with video production, motion graphics, social media management and much more!

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wishful-thinking-disney · 1 year

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Gosh darnit, there’s something just extra beautiful about the way the light spills on December golden afternoons in Southern California! 😍 #Disneyland #disneycaliforniaadventure #pluto #buenavistastreet #waltdisney #disneyparks #disneylove #ilovedisney #ig_disney #disneygram #disneygrammers #disneygramers #dizcolors #disneyphotography #disneyphotograph #ig_wdw #wdwbde #bestdayever #disneyland #disneylandcalifornia #disneylandresort #wishful #wishfuldisney

#wishful #wishfuldisney #disneyparks #disney parks #waltdisneyworld #walt disney world #disneyland #disney animation #disneyanimation #disneyland resort #disneylandparis #disneyland paris #disney photography

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themeparkattractionideas · 1 year

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The ride missing in ALL the Toy story's themed areas:

A emotional toy story dark ride.

Something in the style of Peter pan's flight classic dark ride with animatronics.

Toy story is not only a franchise about fun toys it brings a lot of emotion in all of it's films for both childrens and adults. But the latter is missing in all of Disney's parks toy story themed areas.

In the dark ride, we could revisite the most iconic moments and follow woody's journey with Andy We would basically follow a toy's life with owner using woody as the example the first scene could be woody being made. Also we also could visit 1 special moment we never saw. The moment Andy receive Woody and wrote his name on one of his boots too young to write the N in the right direction. Would be a way of showing us a touching moment we never saw before. We would end with the moment Andy let Woody go because he will not play with him anymore but is clear they still love each other.

#disney park #disneyland #disney world #disney california adventure #toy story #disney hollywood studios #disneylandparis #disneyland paris #tokyo disneysea #tokyo disney resort #disney parks #disneypark #theme park #disney theme parks #theme parks #themepark

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dezithinks · 2 years

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Disney Parks Ghoul-oble Frights 2022

The Disney Parks around the world will spooky delights! Here is what ghostly fun you can expect throughout the Disney Parks: Disneyland Resort: Oogie Boogie Bash will make it’s return this spooky season at Disney California Adventure (updates to come)Mickey and Minnie have a new spooktacular outfit they are dying to show off Walt Disney World Resort: Mickey’s Not-So-Scary Halloween Party is…

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#Disney #Disney Parks #Disneyland #Disneyland Paris #Hong Kong Disneyland #Parks #Shanghai Disney Resort #Tokyo Disneyland #Walt Disney World

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magicaltrash · 28 days

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Before you head backstage to meet Mickey Mouse, spend some time outside to explore something really magical... the trash cans! These classy white cans feature musically-inspired artwork, complete with “MM” initials on top. // Disneyland Paris Resort, Disneyland Paris, Fantasyland, Meet Mickey Mouse, 2019 [Source: craigs_dizneyworldadventure. Used by Permission.]

#Disney #Magical Trash #Disney Trash Can #Trash Can #Recycling #2019 #Paris #Disneyland Paris Resort #DLPR #Disneyland Paris #Fantasyland #Meet Mickey Mouse #Fantasy Festival Stage

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thealantravelblog · 10 months

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Location in a Nutshell

#travelblog #travelblogger #paris #holiday #holidays #citybreak #vacation #hotel #resort #hospitality #travelwriter #travelwriting #educating #disneylandparis #disneyland #france

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disneyparktournament · 8 months

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New Tournament - Extinct Disney Parks Attractions

Following the success of the Disney Parks Characters and Disney Parks Snacks competitions, I’ve decided to host another - to find our Tumblr’s favourite extinct Disney Parks attraction! Nominate your favourite extinct attraction or experience below:

Rules:

Nominated attractions or experiences must be from Disney Parks. That means no DisneyQuest, River Country, or Discovery Island

However, nominated attractions or experiences can be from anywhere in the world - Disneyland Resort, Walt Disney World, Tokyo Disneyland, Disneyland Paris, Hong Kong Disneyland, or Shanghai Disneyland

Yes, fireworks count as an extinct attraction or experience, as do front of castle stage shows and character meet and greets

As do attractions and lands that, for all intents and purposes are still standing, but are now something else, i.e. Journey Into Imagination in EPCOT that is now Journey Into Imagination with Figment, or Avengers Campus in California Adventure that used to be A Bug’s Land

You can nominate as many extinct attractions as you want, but please, only one per form. Also please refrain from nominating the same attraction more than once, that is frowned upon

Due to the controversial nature of Splash Mountain, I will not be including it in this competition

Nominations will be open until August 26th

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thenerdsofcolor · 16 days

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New Interactions Guests Can Expect During Disneyland Resort's Season of the Force

The Season of the Force has arrived for guests adventuring into Disneyland Resort. The new limited-time enhancements are expected to make the Star Wars: Galaxy’s Edge experience even more exciting for the next few weeks. Continue reading New Interactions Guests Can Expect During Disneyland Resort’s Season of the Force

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#Ahsoka #BDX Droids #Disney #Disney Parks #Disney’s Hollywood Studios #Disneyland Paris #Disneyland Resort #Lucasfilm #Sabine Wren #Season of the Force #Star Wars

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jimfromdisney · 1 year

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every day should begin with mickey waffles.

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touromania · 1 year

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How To Plan Your Disneyland Trip On A Budget? |

BOOK ACCOMMODATION NEAR DISNEYLAND How To Plan Your Disneyland Trip On A Budget? I think all the parents know how hard it is when your child wants something, and you need to provide that thing no matter how impossible appears or might be. I am remembering that I was the same when I was a child, and whenever I went shopping with my parents, and I wanted something I wouldn’t go until I will…

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wishful-thinking-disney · 1 year

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EPCOT Norway pavilion’s Barn Santa is a must-see moment of mirth for anyone who enjoys the World Showcase’s holiday storytellers. It’s genuinely entertaining!!! #epcotnorway #barnsanta #Julenissen #nisse #norge #godjul #godjul🎄 #norwaypavilion #waltdisneyworld #disneyworld #disneychristmas #christmasdisney #disneyholiday #disneyfortheholidays #wishful #wishfuldisney

#wishful #wishfuldisney #disneyparks #disney parks #waltdisneyworld #walt disney world #disneyland #disney animation #disneyanimation #disneyland resort #disneylandparis #disneyland paris

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